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SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same.
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
Hello, and welcome to SEO in 2025 – a significant repository of current thinking from many of the world’s leading SEOs.
We're pleased to be able to welcome you to the fourth book and fourth series in this podcast, now well and truly an annual tradition, brought to you by Majestic.
“Consider this book the Bible of SEO—a comprehensive, fresh, and highly actionable resource that sets the standard in the industry each year.”
PAM AUNGST CRONIN
President/Owner, PamAnnMarketing.com
“SEOin2025 is the best up-to-date, comprehensive resource out there to understand the main SEO trends and how to stay ahead next year.”
ALEYDA SOLIS
International SEO Consultant & Founder, Orainti
“I’ve been participating in this series for years now and have found the value to be consistently high!”
KEVIN INDIG
Growth Consultant, Kevin-Indig.com
“The ‘SEO in’ series has become my annual touchstone to get an overview of what some of the best in the industry are thinking.”
MARK WILLIAMS-COOK
Director, AlsoAsked/Candour
“The SEO in 2022, 2023, 2024 and now 2025 is by far my favorite way to refresh my SEO knowledge and get some inspiration before the new year. It is also super helpful for planning priorities or things to test in the following year. That's the book for December! Thank you for this initiative. I don't think this is definitely the best of the best books with SEO tips.”
OLGA ZARR
SEO Consultant at SEOSLY
“David's annual edition where the world’s leading SEOs share their number 1, actionable tip is an essential book for any digital marketer who wants to create actionable and valuable strategies for the year ahead and am honoured to be part of 2025's edition. The different skillsets of selected SEOs mean you'll be spoilt for choice on the different approaches to SEO and how they are valuable to you, your business and you clients.”
ALEX MOSS
Principal SEO, Yoast & Co-Founder, FireCask
“Once again, David has brought together some of the brightest minds in the industry and squeezed them together to produce raw, distilled insight. This is a must-read for anybody wanting to get ahead online.”
JONO ALDERSON
Independent Technical SEO Consultant
“The annual SEO book by Majestic and David is truly the ultimate SEO cheat code of the year! It's packed with timeless strategies and smart approaches—no shortcuts here, just solid insights for sustainable success. Whether you're a beginner or a seasoned pro, this book has something for everyone. I'm honoured to be part of a community of elite SEOs sharing our knowledge to help others succeed. This is a must-read!”
DRE DE VERA
Host/Producer, SEO Video Show
514 Episodes
Reverse
Sharon Gwati-Mudzudzu shares the importance of combining SEO tactics with data insights to personalise the user journey to drive smarter decisions.Talking points include:Why do we need to Combine SEO tactics with data insights?How do you Combine SEO tactics with data insights?How does this help to personalise the user journey?What are examples of how a user journey can be personalised?How does this deliver measurable SEO success?How does this help to drive smarter decisions?How should this be implemented on an ongoing basis - how does this fit into a strategy?
Jean Dejsuvan shares that you shouldn't be panicking because SEO isn't dead (again)!Talking points include:Why do people think that SEO is dead?Is SEO changing significantly?What does this mean for new SEOs entering the industry?What are the foundations?How does an SEO ensure that their skills stay relevant?Where do you learn the latest SEO techniques?SEO in moving fast - what should we do ?
Jonathon Roberts shares the importance of building bespoke web apps that automate SEO workflows - like site audits, schema generation and for in-house reporting - by integrating search-engine APIs and real-time dashboards to drastically speed up your optimisation process.Talking points include:What are bespoke web apps that automate SEO workflows?Why can’t we rely on standardised SEO platforms?What are we looking to achieve by doing this?What tasks should we be looking to run through these workflows?How do we build them?Where do we get the data from?How much work do we need to put in to keep everything running smoothly and best-in-class?Why can’t we rely on standardised SEO platforms?Why is building your own tools better?What types of businesses should be doing this?
Ulduz Ismayilova shares that with AI disrupting top-funnel visibility, SEO strategies must evolve to capture bottom-funnel, conversion-ready traffic.Talking points include:How is AI disrupting top-funnel visibility?Why is it so key to focus on capturing bottom-funnel, conversion-ready traffic?How do you identify bottom of funnel, conversion-ready traffic?What happens to top and middle of funnel?What does this look like as a strategy?How will this continue to evolve?
Katie Thompson shares the importance of getting expertise straight from the source - EEAT is still important and the most valuable content will come from those who have interviewed real-life, human experts.Talking points include:What do you mean by get expertise straight from the source?Why is EEAT still important?How does the importance of EEAT manifest itself?You say that the most valuable content will come from those who have interviewed real-life, human experts. What does this mean in practice?How do you put together an expert-driven content marketing strategy?What do you have to include in your content to maximise the opportunity?
Ryan White shares that mastering the basics now has never been important, but those basics have changed, where understanding data is now a key soft skill.Talking points include:What are the SEO basics now?Why have they changed?Why is understanding data now a key soft skill?What does this mean?How does this impact SEO on an ongoing basis?How does this impact the way that SEO works with other marketing channels?How does this impact SEO strategy?
Callum Lockwood shares that optimising for Google Organic product grids is more important than ever.Talking points include:What are Google Organic product grids?What is “top tier product schema?”How do you implement it?How do you measure its success?What are typical blockers to visibility?How do you fix them?
Hannah Fox shares the importance of being strategic with your keyword research.Talking points include:What is strategic keyword research?How do you know what is not suitable for the blue links?Where else are you optimizing for?How do you know which keywords are right for different platforms?Is keyword volume still important?Has the way that you incorporate keywords into content changed?
In this episode Charlie Marchant says that AI search is on the rise.Talking points include:What specifically is on the rise in terms of search engine popularity?Is AI search popular among specific verticals or consumer groups?How do we know if our target market is using AI search?How do we optimise for AI search?How do we measure the success of AI search?What does this mean for the user funnel?What does AI search mean for the future of SEO?
Pieter Serraris discusses with David Bain how logfile analysis is an SEO and GEO goldmine that is too often left untouched.Talking points include: - Logfile usecases- Crawl budget- AI bots- Visibility in ChatGPT- Clarifying the dark funnel- Topics popular for ChatGPT- What does this mean for strategy- Beyond SEO
Priya Verma shares the importance of making analytics ready for your SEO to be able to track data effectively.Talking points include:How do you make analytics ready for your SEO?Why does this let you track data more effectively?What software do you use?What data should be used in GA4?Metrics and dimensionsHow do you use this data elsewhere?What impact does this have?
Christian Rigg shares why there's never been a better time to bridge any gaps between SEO and brand marketing.Talking points include:What are some typical gaps between SEO and brand marketing in a strategy?How do you prioritise what needs to be done?Who should be responsible for this?How does an SEO work more closely with brand?How can these essential instruments, as you call them, work together in perfect harmony?How do you measure the impact of this?
John Iwuozor shares the importance of starting to build your brand authority and direct audience relationships now.Talking points include:Why is brand authority so important?Why are direct audience relationships so important?Why does brand recognition get you cited in AI answers?Why does this keep you top-of-mind when traffic from search declines?Why does this drive sustainable revenue growth?How do you measure the impact of this?
Konrad Szymaniak shares the importance of using conversational SEO and query data clustering via machine learning.Talking points include:What is Conversational SEO & Query Data Clustering?Why is machine learning key? What do we want to achieve from this?What software do you use?What type of businesses should be doing this?How is this changing due to AI?
Ninsiima Rukandema shares the importance of combining SEO and CRO and growing collaboration between these functions.Talking points include:What do you mean by combining SEO and CRO?What can SEO do for CRO and what can CRO do for SEO?What does this mean in practice?How do you measure the impact of doing this?How do you sell the value of this to stakeholders?
Tom Rawle shares the importance of creating content that AI can't create. Build relevant, informative, unique, authentic content for on-page and off-page SEO that can't be replicated.Talking points include:What kind of content can humans create that AI can’t?How do you create unique content?How do you create authentic content?What do you mean by creating off-page SEO that can’t be replicated?Will this strategy continue to work in the next couple of years?
Will Slater shares that it's essential to learn to write better content instead of relying on AI.Talking points include:Why shouldn’t AI be relied upon to write content?What content needs to be written by humans?What does good human-written content look like structurally and why is that different to AI?How do you compete with the volume that AI can produce?Will AI content not continue to get better?What role is good for AI?What does a good human / AI content workflow look like?What AI tools do you use at the moment?What will be the role of human produced content in the future?
James Hocking shares that all Generative AI tools rely on traditional search results to answer questions, and most (Google excluded) rely on Bing for web search.Discussion points include:Why do AI tools rely on Bing?What do we been to rank on Bing? What specifically do we need to do differently to rank in AI results?What information does Copilot, Chatgpt, and Perplexity take from Bing?How is this different from Google?Is this situation likely to remain the same for a while?What else are AI engines looking for?
In this episode Erin Simmons shares that in 2025, your best SEO edge is joining communities — they give you the real language of your audience for better content and earn you trust that fuels brand visibility across search and AI.Discussion points include:Why are communities so important?How do you know the right communities you should be interacting on?What’s a good way to interact and what’s a bad way to interact?Should you be trying to drive traffic back from communities?How do you measure the SEO success of interacting in communities?How does interacting on communities positively affect other online success?How are online communities evolving and what do we need to do to stay on top of things?Is AI impacting online communities?
In this episode Simone de Palma shares 3 key tips...1) Think like a Marketer and expand your SEO strategy across LLMs to chase visibility over clicks.2) Act like an Analyst and explore opportunities with the Google Merchant Centre.3) Use your technical skills to double down on structured data implementation
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Growing an SEO business requires a strategic approach to https://www.jvglabs.com/scaling-technica-seo-automation/, including standardized workflows, process automation, and effective client management systems. By automating repetitive tasks such as site audits, technical checks, and reporting, agencies can serve more clients without sacrificing quality. Additionally, structured processes for keyword research, content production, and backlink campaigns allow teams to deliver consistent results. Scaling effectively requires both the right technology and a clear operational framework to ensure every client receives measurable SEO growth.
Yasin Suresi, Kur’an-ı Kerim’in 36. suresi olup Mekke döneminde nazil olmuştur. Müslümanlar arasında “Kur’an’ın kalbi” olarak anılmasıyla büyük bir manevi öneme sahiptir. Sûre, içerdiği mesajlar, üslubu ve etkileyici anlatımıyla hem bireysel hem toplumsal yaşam için derin öğütler barındırır. https://yasinsuresis.com.tr/
https://musicgpt.com/ is an advanced AI music generation platform that transforms simple text prompts into complete, studio-quality songs, instrumentals, and sound effects.
At first glance, https://win7gameapp.com/ looks like any other casual mobile game—bright colors, simple mini-games, and a system of points and bonuses. However, its marketing and design often borrow heavily from casino culture, using terminology and mechanics that mimic real-money gambling.
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When I first started managing my company’s website, I didn’t realize how complex SEO really was. After trying a few freelancers with minimal results, I decided to work with a professional agency and came across SEO business opportunity https://www.seologist.com/industries/seo-business-owners.html . Their approach was completely different — data-driven, transparent, and focused on long-term growth instead of quick fixes. They performed a full SEO audit, identified major technical issues, and helped us rebuild our content strategy. Within three months, our organic traffic increased noticeably, and we started ranking for competitive keywords in our industry. What I really appreciate is how clearly they communicate results through detailed monthly reports. It’s been one of the best marketing decisions we’ve made.
The website at https://tnreginet-portal.com/ serves as the online portal for the Tamil Nadu Registration Department, offering property-registration, encumbrance-certificate (EC) viewing and guideline-value search services. It allows users to register sale deeds, gift deeds and mortgages digitally, reducing the need for in-person visits to government offices. The portal streamlines civil registration tasks too, such as birth, death and marriage certificate services—all accessible through the same interface.
https://tojay.net/ At the heart of ToJay Bet lies our comprehensive sportsbook, tailored to meet the needs of sports lovers worldwide. From football, cricket, and basketball to tennis and e-sports, we cover a vast range of events with competitive odds and live betting options. Our easy-to-navigate interface allows you to place bets effortlessly, while real-time updates keep you at the center of the action. With ToJay Bet, every match becomes an opportunity to win big.
SEO in 2025 focuses more on user intent, AI-driven search algorithms, and voice optimization than ever before. Google now prioritizes experience, expertise, and authenticity in content over keyword stuffing. Websites that deliver fast performance and valuable information stand out the most. To explore smart SEO strategies and digital growth ideas, visit https://deemix.info/ .
SEO in 2025 is evolving faster than ever, especially with AI-driven search, voice optimization, and user intent shaping how content ranks. Staying updated with these changes is key for anyone managing digital platforms or apps. On my site https://inat-boxs.com.tr/ , we also explore how SEO trends and smart algorithms influence the visibility of tech tools and online platforms. It’s fascinating to see how optimization strategies are adapting to make search results more authentic and user-focused.
Menu data from restaurants such as the Qdoba Menu offers valuable insights into customer choices, meal customization trends, and flavor preferences. https://theqdobamenu.com/
https://oolsymbol.io/ and https://coolsymbol.in/ both offer stylish fonts, creative text designs, and copy-paste symbols for social media. For users who have tried them, which site feels better in terms of variety, usability, and overall experience?”
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