The Systems and Workflow Magic Podcast

Your editing queue is stacked with holiday mini galleries, Black Friday emails are flooding every inbox, and your marketing has shrunk down to one topic: Christmas. Then January 2nd shows up, the decorations come down, and your contact form goes dead silent.If that sounds familiar, you are doing nothing wrong. That January quiet is one of the most predictable patterns in a family photography business, and predictable things can be planned for.In this episode (watch it on YouTube or listen right here as a podcast), I am spilling the tea on the one thing I want you to put in place this November: winter session gift certificates, sold during the holidays and redeemable in January and February. I walk you through my three-step system to build the gift, get it in front of the gift-givers, and set up the follow-up so every certificate gets used.▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/photography-gift-certificates/▸ The Family Photographer’s Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Check out Enji: https://www.enji.co/marketing-for-family-photographers?ref=mjvkymmConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovephotography gift certificates, winter session gift certificates, how to sell photography gift certificates, slow season for family photographers, January slump photography business, holiday marketing for photographers, November marketing plan for photographers, how to book winter family sessions, family photographer marketing, marketing for family photographers, gift certificate workflow Dubsado, Dubsado for photographers, HoneyBook gift certificates, gallery delivery email template, email marketing for family photographers, marketing six to eight weeks ahead, photography business systems, family photography business tips, podcast for family photographers Hosted on Acast. See acast.com/privacy for more information.

You do not need to post every day to market your family photography business. In this episode, I am sitting down (for the fourth or fifth time, honestly, she should just be a co-host) with Tayler Cusick Hollman, co-founder of Enji, to talk about the four words she emailed me that I could not stop thinking about: consistent does not mean constant. You can watch the full conversation on YouTube or listen right here as a podcast, whichever is the best fit for you! Tayler spent about eight years as a marketing consultant for solo business owners before she and her husband Brett spent two and a half years building Enji, marketing project management software that helps you get your marketing plan out of your head and onto your calendar. Together, we break down how to market within the hours you have, how one blog post becomes at least five pieces of content, and why your numbers keep you from spiraling in your slow season.▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/consistent-marketing-for-family-photographers/▸ The Family Photographer’s Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Check out Enji: https://www.enji.co/marketing-for-family-photographers?ref=mjvkymmConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeConnect with Tayler💻 Website 📱 Instagram Thanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and loveconsistent marketing for family photographers, marketing without burnout, how to repurpose a blog post, repurposing content for photographers, marketing cadence for photographers, content batching day, batching marketing for photographers, marketing on two hours a week, Enji marketing software, Tayler Cusick Hollman, marketing KPIs for photographers, slow season photography business, blogging for family photographers, family photographer marketing plan, Pinterest marketing for photographers, Google Business Profile for photographers, AI captions for photographers, Family Photographer’s Marketing Society Hosted on Acast. See acast.com/privacy for more information.

Do your inquiries go silent every January, every summer, or the week after your busy season wraps? Before you blame your photos, your pricing, or the algorithm, check one thing: which month is your marketing talking to? For most family photographers, it is the wrong one, because the families booking you this week made their decision weeks ago.I'm going to share 3 different types of marketing calendars you should infuse into your plans weekly (it sounds intense just writing that sentence, but believe me, once you listen in, you'll see the power of these 3 marketing calendars come together!). ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/marketing-calendar-for-family-photographers/▸ The Family Photographer’s Marketing Society: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Grab the FREE Family Photographers Marketing Trends Report: https://systemsandworkflowmagic.com/family-photography-marketing-trends▸ Watch the full video on YouTube: https://www.youtube.com/@dollydelongConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovemarketing calendar for family photographers, family photography marketing plan, when to market mini sessions, holiday mini session marketing, Santa mini sessions marketing, booking window for photographers, content calendar for photographers, what to post as a family photographer, slow season photography marketing, marketing ahead of maternity leave, SEO for family photographers, blogging for photographers SEO, AI search for photographers, email marketing for family photographers, organic marketing for photographers, marketing cadence for photographers, Family Photographer’s Marketing Society, weekly marketing plan for photographers Hosted on Acast. See acast.com/privacy for more information.

Picture it: it’s Wednesday night of a packed October week, minis are on Saturday, and you can’t remember if you texted those families. Then Saturday rolls around, and your camera battery is sitting at 12%. Crap...you forgot to charge your batteries because your mind is frazzled! This episode is for that scenario, and for the overwhelm behind it. I’m walking you through the exact pre-session routine I follow before every single family session, mini or full, so your busy season feels calm instead of chaotic. You can watch it on YouTube or listen right here on the podcast. Grab the printable checklist too, so you never have to rely on your memory again! You should have an SOP!Why am I talking about this now? After many busy seasons, I’ve learned your client experience is only as good as your busiest week. When you’re slammed in September, October, and November, it’s easy to send one family a detailed reminder and forget to text the next one. Those families don’t know you’re tired. They only know what they received.▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/pre-session-checklist-family-photographers/▸ Grab the FREE Pre-Session Checklist (printable PDF): https://systemsandworkflowmagic.com/pre-session-checklist-for-family-photographersConnect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and lovepre-session checklist for family photographers, family photography client experience, session prep routine for photographers, mini session prep checklist, family photographer busy season tips, Dubsado reminder email for photographers, client reminder text for photo session, photography workflow SOP, how to prepare for a family photo session, backup camera for photographers, camera gear checklist for sessions, solo family photographer systems, photography client communication, CRM automation for photographers, behind the scenes B-roll for photographers, family photographer fall mini sessions, kids snacks for photo sessions, Nashville family photographer, photography business systems, consistent client experience Hosted on Acast. See acast.com/privacy for more information.

Nobody will care about your business as much as you do. True. But that doesn't mean nobody will care at all. This week I'm sitting down with Hannah Allen, owner of Outsourcing with Love, to talk about how family photographers can start handing off parts of their business without living out one of those horror stories we've all heard. What you'll hear in this episodeWhy the middle of busy season is the smartest time to start planning your outsourcing, even though it feels backwardHannah's "start with what you dread" rule for picking your first handoff The first thing I outsourced while pregnant with Jack, and what four years with my bookkeeper has meant for my businessAnd so much more! ▸ Read the full blog post that goes with this episode (that way, you get all the links mentioned): https://systemsandworkflowmagic.com/outsourcing-for-family-photographers/▸ The Family Photographer's Marketing Society, my monthly membership where I hand you a marketing plan every Thursday: https://systemsandworkflowmagic.com/the-family-photographers-marketing-society▸ Outsourcing with Love directory: https://outsourcingwithlove.com/Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools🥳 Share a screenshot of this episode on your IG story and tag me https://www.instagram.com/dollydelongphoto/ so I can cheer you on!🔗 Affiliate links included. I only recommend products I personally use and loveoutsourcing for family photographers, what to outsource first photography business, how to hire a virtual assistant for photographers, Outsourcing with Love, Hannah Allen outsourcing, outsourcing photo editing, outsourcing bookkeeping for photographers, outsourcing blog posts photographers, how to train a virtual assistant, writing SOPs for photographers, Loom videos for SOPs, Buy Back Your Time Dan Martell, how much to pay a virtual assistant, solo photographer hiring help, contractors for small business, AI vs human outsourcing, Q4 planning for family photographers, backend systems for photographers, Outsource Assist app, photography business operations Hosted on Acast. See acast.com/privacy for more information.