Embracing Change
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© Gerardo Kerik, Digital Strategist from WSI
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Embracing Change with Gerardo Kerik is a captivating podcast exploring the digital transformation in marketing, branding, and sales. Each episode features insightful interviews with industry innovators, offering a deep dive into the impact of digital innovation. From strategies and challenges to triumphs, Gerardo guides the conversation to help professionals navigate the digital landscape. Tune in for practical advice, expert insights, and inspiring stories. Embrace the digital revolution with us!
31 Episodes
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Dive deep into the dynamic world of digital transformation in our latest Embracing Change Podcast episode, where we had the pleasure of hosting Matt Morris, Head of Strategy at Hopeware.
In this captivating conversation, we unravel the intricate journey of mission-driven organizations navigating the ever-evolving digital transformation landscape. With his wealth of experience at the forefront of strategy for Hopeware, Matt Morris shares invaluable insights into the unique challenges and triumphs encountered on the path to digital innovation with a purpose.
Welcome to a new episode of Embracing Change. We were pleased to host Matt Sherman, Senior Vice President of Brand Marketing and Retail Sales at PetPlate, Inc.
Join us as Matt unveils the remarkable journey of PetPlate, from its origins as a digital brand to its current status as a multi-channel retail powerhouse. We'll delve into the unique challenges and opportunities of this transition. Matt will also share valuable insights into how the pet food industry has been affected by the global shifts brought about by the COVID-19 pandemic and the surge in pet adoptions. Discover diversifying digital marketing channels' pivotal role in adapting to ever-changing landscapes.
And remember to subscribe on your preferred podcast platform to stay updated with all our thought-provoking conversations.
Join us on this "Embracing Change" episode as we sit down with Analisa Dominic, CMO and VP of Marketing at OpenGear. Analisa is a tech industry powerhouse known for her strategic insight and innovative approach. She shares her journey from IBM to AT&T and now OpenGear, emphasizing the importance of being customer-obsessed and leveraging technology to enhance human connections. Analisa also offers valuable advice to women in the tech industry, encouraging authenticity and continuous learning.
Tune in now!
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In this episode of Embracing Change, we dive into local broadcasting with our guest, Jonathan Mitchell, Vice President and General Manager of WMC Television. Join us as we explore Jonathan's journey and discover what inspired him to venture into the TV industry. From childhood exposure to local news to an unexpected turn of events, Jonathan's story is as fascinating as it is relatable.
In this episode, Jonathan Mitchell shares his perspective on the transformation of the TV industry, the symbiotic relationship between streaming platforms and local broadcasters, and the pivotal role broadcasters play in serving and uplifting their communities.
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In this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player.
We discussed non-traditional marketing techniques to increase brand exposure, including collaborations with influencers, PR campaigns, and disruptive activations.
Join us in this captivating episode as we explore how a simple idea became a global phenomenon and how PopSockets has tackled the challenges and opportunities of an omnichannel strategy.
In this new episode of "Embracing Change," I had a distinguished guest, Reinaldo Padua, Chief Brand Officer at Beliv Company. We delved into the intricacies of navigating the multi-connected marketing world and uncovered the secrets behind driving successful campaigns in today's dynamic landscape.
During the conversation, we explore the challenges and opportunities that arise from the ever-evolving marketing ecosystem. Reinaldo shares his insights on staying agile in a digital age, adapting to emerging trends, and effectively leveraging technology to create meaningful customer connections.
Tune in to the podcast now to discover more!
Find more episodes here https://www.wsidigitalboost.com/podcasts-embracing-change
https://www.linkedin.com/in/gerardokerik/
In this inspiring episode of Embracing Change, we're privileged to host Ethan Braden, the Chief Marketing and Communications Officer of Purdue University and Purdue Global. Braden, with his trailblazing efforts in the digital transformation of higher education, brings a wealth of knowledge and experience to our discussion. As an influential leader driving change in academia, he has successfully steered Purdue towards a digitally-empowered future, making it a benchmark for other institutions.
Throughout the conversation, Braden imparts his wisdom on the necessity for universities to adapt their digital marketing tactics to engage the new generation of digital-native students. He provides a detailed analysis of the delicate balance between rapid digital scaling and the need for thoughtful long-term planning in academia, drawing from his own experiences at the helm of one of the nation's leading institutions.
Join us for this enlightening exploration of the digital future of higher education, guided by one of its most accomplished leaders. Don't miss this episode - tune in now!
Technology is transforming the very nature of entrepreneurship - creating fresh opportunities for those eager to seize them. To discuss this subject, I invited Faris Alami, Founder and CEO of ISM, a leading U.S. company specializing in inspiring entrepreneurs, supporting the establishment of incubators, and building leadership programs worldwide. We delved into the potential gains offered by innovative tools and strategies for transitioning through challenges in an ever-evolving entrepreneurial landscape.
This episode is in SPANISH
La disrupción digital ha transformando la industria de los medios de comunicación, creando un nuevo panorama lleno de oportunidades, pero sobre todo de grandes desafíos. Frente al boom del streaming, los líderes de la industria exploran cómo pueden aprovechar esta transformación para obtener mejores flujos de ingresos, al tiempo que se enfrentan a los retos que surgen en su camino. Para conversar sobre este tema tan interesante, invité a Marcelo Liberini, VP Digital de Caracol Televisión, a un nuevo episodio de mi podcast Embracing Change. En nuestra charla exploramos, entre otros temas, lo que estos cambios significan en términos de ingresos para las diferentes industrias de contenidos y qué tan real es la sentencia de transformarse o morir.
Step into the world of modern banking transformation with a captivating episode of "Embracing Change," featuring our guest, Dwight Flenniken. As the Chief Marketing Officer of Sunwest Bank, Dwight takes us on a journey through the intricate balance between technology and human connections in today's banking landscape.
In this engaging conversation, we unravel the complexities of digital transformation and its profound impact on the banking industry. Dwight discusses how technology seamlessly intertwines with services and operations, enhancing efficiency, enriching customer experiences, and ensuring heightened accessibility. Even in the digital age, Dwight emphasizes the timeless importance of personal relationships, where clients find reassurance, advice, and intelligent decision-making through their connections with bankers.
Explore the realm of fintech and specialized technological innovation, where Dwight sheds light on the concept of "unbundling" processes and integrating technology to create a seamless customer journey. As we navigate evolving customer preferences, Dwight shares insights into adapting to changing needs and the demand for tailored digital tools and services.
Join us for an enlightening episode with Dwight Flenniken on "Embracing Change.
Prepare for an eye-opening episode of Embracing Change as we sit down with the marketing genius Scot Safon. Join us as Scot reveals the hidden gems of the marketing world, taking you on an exploration of content strategies and the art of trendspotting. As a distinguished Media Consultant and Former CMO of CNN, Scot's expertise is unmatched, and he generously shares insider tips that have driven unparalleled success in the industry. Discover the power of content marketing and how to harness the latest trends to connect with your audience like never before. Unravel Scot's exclusive strategies that will empower you to elevate your marketing game and create a lasting impact. Take advantage of this exciting conversation with Scot Safon on Embracing Change. Tune in now and unlock the secrets to thriving in the ever-changing marketing world.
Rafael Acevedo, a marketing executive with more than 20 years of experience in senior roles at brands like Coca-Cola and Dunkin Brands (to name two), shared his insights on how digital transformation is driving a new kind of customer experience. With constant feedback loops between companies’ data assets and their ability to make informed decisions based on that information, empowered marketers can stay ahead during market changes while providing personalized services for consumers never like before!
To learn more about how Digital Transformation can help your business visit us at:
https://www.wsidigitalboost.com/
The Music industry is ever-changing, and with the recent pandemic, digital challenges have become more prevalent. Seth Schachner joined us on the Embracing Change podcast to discuss these digital challenges and how the music industry is navigating them. In this conversation, we explored how the internet has changed how music is distributed and consumed and what that means for artists and Music industry professionals. We also discussed the role of social media in promoting and discovering new music and how digital platforms are changing the live music experience.
For more information, visit www.wsidigitalboost.com
The need to change how we communicate with and engage Hispanic clients is becoming more pressing than ever. The fact that they represent such an integral part of our economy can no longer be overlooked, which means companies must expand their reach online to keep up! In a new episode of Embracing Change, I had the pleasure of speaking with Ariela Nerubay, EVP and CMO from Curacao, about how digital transformation has changed how we communicate with and engage Hispanic clients in the United States.
Gerardo Kerik - Digital Strategist at WSI
Banking is moving away from the traditional banking systems and into a new era of financial technology. In a new episode of Embracing Change, Gerardo Kerik discusses with Val Infante, Chief Operating and Marketing Officer at MyBambu, the trends in Fintech and how his company is providing a service and changing the lives of previously unbanked minorities.
For more info, visit www.wsidigitalboost.com and mybambu.com
Everyone here has heard of Artificial Intelligence, and we all agree that it will change the world. In my new episode for Embracing Change, I invited William Balance, CEO of Lavender, to talk about this topic, specifically how artificial intelligence, together with psychology, can help us write high-quality emails ensuring open rates are at their peak!
For more information visit www.wsidigitalboost.com
Multicultural marketing is exciting for me, even more so if it is with an expert, such as David Mesas, Director of Sales, Multicultural | NYIAX. I had the pleasure of having him as a guest on my Embracing Change podcast.
We discussed marketing strategies and some interesting points, such as where should we aim when doing multicultural marketing. Do we focus on the language? Culture? or both?
For more information visit www.wsidigitalboost.com
Thank you to Leo Schlesinger, CEO of Aliat Universities, for participating in the Embracing Change podcast. A fascinating conversation about digital transformation in education before, during, and after the quarantine and the challenges facing this industry in Mexico and the world.
For more information visit www.wsidigitalboost.com
In this episode, I talk to Gaston Vaneri, SVP of Brands at Cox Communications, about some of the challenges established brands have in mobilizing internal resources to respond to changes in the marketplace. We discussed many topics, from mapping a customer's journey to the complexities of translating brand values into the user experience.
For more information visit www.wsidigitalboost.com
In this conversation, Henry Martinez and Gerardo discuss the many times the Entertainment industry had to reinvent itself and shine some light on the future of the Media and the Creator Economy.
Henry (Enrique) Martinez, is the Chairman of the Latin American Media and Advertising Council. Previous to that he spent 20 years as President of Discovery Communications Latam.
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