Talk Copy to Me | Content + Copywriting Podcast

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No Black Friday Sale? Here's What to Do Instead

2026-11-0529:01

You've likely noticed how loud everyone is already being about Black Friday. But right now, you might not even be sure whether you are—or aren't—going to have a Black Friday sale in your own business. Maybe you meant to run one and the life simply got in the way. Maybe you knew from the start that a Black Friday sale wasn't for you. Either way, there's a good chance a little voice is asking whether you should be doing something. The answer is yes, though it doesn't have to involve a big launc...

Your Website Copy Is Written. Now Here’s How to Edit It

2026-10-2937:19

Your website is live, and you’ve read it so many times that you can’t really see it anymore. So you fix a headline here, swap a sentence there, and get back to work. But editing whatever you happen to notice isn’t a strategic edit. It’s a patch, and a patch only catches the thing your brain landed on first. In this episode, I’m sharing the eight editing passes I use when I review a client’s website—or even my own copy. I'll share a few tools you can use today, and tell you where self review g...

From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience

2026-10-2235:54

You know your business inside and out. You could explain what you do over coffee in about thirty seconds. And then you sit down to write it on your website and it comes out flat, too boastful, or somehow both. If you’ve tried tutorials, templates, or even AI and ended up with copy that felt like nothing, you’re not doing it wrong. Writing about yourself is just really hard. Last week I told you about Site Edit, my new done-for-you website editing and writing offer. This week, I've invited my ...

Your Website Doesn't Need a Rewrite. It Needs an Edit

2026-10-1324:24

Have you ever shared your website with a lead and tacked on a little apology at the same time? Something like: "Ignore the services page, I haven't updated it in a while." I'll be honest and admit that I've done it, and I see far too many business owners and creatives doing this every single day on social media. Most of the time, the site behind that disclaimer isn't truly a disaster. The website might have (most of) the right information and maybe even the copy has the right voic...

10 Takeaways From 10 Years of Running My Business Full Time

2026-08-1523:12

Ten years ago, I quit my last traditional job and jumped into full-time self-employment with almost no safety net. Earlier this month, that moment officially became a decade of doing just that: running this business as a solopreneur. I could've made this episode a highlight reel, but instead I spent the first two weeks of this month figuring out what was actually worth sharing with you. In this episode, I'm walking through 10 takeaways from a decade of running my business: what I've lea...

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Talk Copy to Me | Content + Copywriting Podcast