Media Intelligence

On this week’s Media Intelligence Podcast, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from WPP Media’s Business Intelligence team discuss some of the week’s biggest media and marketing stories. Topics include TikTok’s $14B valuation and what it means for the platform’s future, the latest UK inflation data, rising streaming subscription prices, Netflix’s new partnership with AB InBev, and OpenAI’s plans to introduce advertising. The team looks at how these developments could affect brands and advertisers as we head into Q4.Key TopicsTikTok’s $14B valuation and U.S. ban updateUK inflation trends and global economic signalsNetflix teams up with AB InBev for native advertisingStreaming service price hikes compared to cable costsComcast spinout Versant’s revenue declineAffiliate TV station consolidation in the U.S. and EuropeOpenAI’s push toward ad monetization with PulseChapters00:00 – Introduction & TikTok valuation update02:21 – UK and global economic outlook11:55 – Netflix and AB InBev partnership15:27 – Streaming price hikes vs cable costs20:01 – Comcast spinout Versant revenue trends23:23 – Affiliate TV station ownership and consolidation28:14 – OpenAI moves toward advertisingLinks:WPP Media's Mid-Year Global Advertising Forecast Update: https://www.wppmedia.com/news/tyny-midyear-2025

Kate Scott-Dawkins and Jeff Foster break down the Fed’s first rate cut in a year, new US income data, and what a “two-speed” economy means for brands. They cover TikTok’s uncertain US future, the rumored Warner Bros. Discovery–Paramount mega-merger, billion-dollar sports rights, fresh AI usage insights from Anthropic and OpenAI, and the IPOs that could reshape ad spend transparency.Key Topics DiscussedThe Fed’s Big Move – A quarter-point rate cut is here. What does it mean for the economy, the ad market, and the rest of 2025?Two-Speed Economy – Fresh Census data shows income gains for some groups, declines for others, and a widening gender pay gap. How are brands balancing premium products with value options?TikTok’s US Cliffhanger – Another deadline extension, a possible deal with US investors, and the big question: who controls the algorithm?A Media Mega-Merger? – If Warner Bros. Discovery and Paramount join forces, they could dominate US TV ad sales, shake up sports rights, and rival Netflix in streaming scale.Sports & Ad Dollars – From the Super Bowl’s billion-dollar day to tech giants eyeing broadcast rights, what’s next for advertisers and networks?AI in the Real World – New data from Anthropic and OpenAI reveals how people are actually using AI — from coding to meal planning — and what it means for marketers.IPO Watchlist – Recent debuts like Klarna and Figma, plus private giants like ByteDance, OpenAI, and Shein that could reshape ad spend transparency.Looking Ahead – Industry events in Japan, upcoming inflation and consumer sentiment reports, and what to watch in Q4.Chapters00:00 - Introduction & Fed Rate Cut Overview03:33 - US Income Data & Two-Speed Economy07:30 - TikTok’s Uncertain US Future11:00 - Warner Bros. Discovery–Paramount Merger Analysis19:53 - Sports Rights, Super Bowl Economics & Media Competition21:12 - AI Adoption Trends from Anthropic & OpenAI28:39 - IPO Trends & Advertising Spend Visibility32:44 - Upcoming Events & Closing RemarksLinks:This Year Next Year MidYear Forecast 2025: https://www.wppmedia.com/news/tyny-midyear-2025Anthropic (Claude) Economic Index interactive report: https://www.anthropic.com/economic-indexOpenAI (ChatGPT) "How People Use ChatGPT": https://cdn.openai.com/pdf/a253471f-8260-40c6-a2cc-aa93fe9f142e/economic-research-chatgpt-usage-paper.pdf

Pharma ad crackdown, Murdoch succession, NFL streaming surge, EV ad spend, plus economy, 2030 ad trends, and Apple’s latest showcase.Kate Scott-Dawkins and Jeff Foster unpack a busy week in advertising and media: the Trump administration’s potential crackdown on pharma ads, the Murdoch family’s succession deal, NFL’s streaming surge from Brazil, and aggressive EV ad spending from Lucid, VinFast, and Chinese OEMs. Plus, a U.S. economy update, highlights from WPP’s 2030 Advertising Futures report, and takeaways from Apple’s latest showcase.Chapters:00:00 - Introduction & sports recap01:08 - U.S. economy: Inflation, jobs revisions, Fed outlook03:25 - Pharma ad crackdown & market impact06:00 - Murdoch succession & media strategy10:07 - NFL on YouTube TV: Brazil game success11:00 - Auto ad trends & EV newcomers13:13 - Advertising in 2030: WPP’s extended-cut report17:15 - Apple tech showcase: Incremental updates19:10 - Wrap-up & next week’s previewAdvertising in 2030 report: https://www.wppmedia.com/news/Latest-Advertising-in-2030?utm_source=MediaIntelligence&utm_medium=podcast&utm_content=ep75

In this week’s WPP Media Intelligence Podcast, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down the biggest media and advertising stories shaping the global market. From last-minute US carriage deals to the NFL’s free-to-air push in the UK, and a major European media merger, we explore what these moves mean for advertisers. Plus, we look at newspaper ad revenue trends, China’s growing media players, and how AI investment is fueling economic growth.Key takeaways:How Fox and YouTube TV avoided a blackout before football seasonWhy Disney is suing Sling TV over $5/day streaming passesNFL’s new free-to-air deal in the UK and its impact on sports rightsThe MFE + ProSiebenSat.1 merger and European media consolidationNewspaper ad revenue trends in the US and UKXiaomi and ByteDance’s role in the global ad marketHow AI investment is driving ad spend growth into 2026Chapters:00:00 – Introduction & Episode Preview01:25 – Fox & YouTube TV Carriage Dispute and Skinny Sports Bundles05:44 – Disney Sues Sling TV Over Short-Term Streaming Passes08:18 – NFL Goes Free-to-Air in the UK & Sports Rights Landscape11:22 – European Media Consolidation: MFE and ProSiebenSat.1 Deal14:45 – Newspaper Ad Revenue Trends in US and UK17:27 – China-Based Players: Xiaomi, ByteDance & AI Investments20:17 – Closing Thoughts & Upcoming Sports EventsThis Year Next Year Midyear Forecast 2025: https://www.wppmedia.com/news/tyny-midyear-2025

Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to break down the latest trends in the economy, media, and advertising. They chat about what lower-than-expected US inflation means for consumers, how Chinese retailers are staying strong despite economic challenges, and some exciting moves in sports streaming and local TV. Plus, they dive into the rapid rise of AppLovin and what it means for advertisers.00:00 - IntroductionWelcome and overview of inflation, AppLovin, and sports streaming topics.01:37 - Inflation and Retail TrendsMixed inflation signals, tariffs, and how advertisers are responding.08:36 - Global Economic UpdatesUK, EU, and China’s growth trends, plus retail spending shifts.15:49 - Tencent and Mini-ProgramsTencent’s ad growth and the rise of short-form content in China.20:10 - Sling TV’s $5 Sports PassSling TV’s innovative pricing and its potential impact on streaming.26:22 - Local TV ConsolidationNextar and Tegna talks, and what it means for advertisers.31:14 - AppLovin’s GrowthAppLovin’s 77% growth and its rise as a major advertising player.34:26 - Wrap-Up and Future TrendsFinal thoughts on media shakeups and what’s ahead for advertisers.Mid-Year Global Advertising Forecast Update: https://www.wppmedia.com/news/tyny-midyear-2025?utm_medium=podcast&utm_content=episode_73_descriptionEDITOR NOTE: In the episode, we mention that AppLovin’s ad revenue grew 77% in Q2 to $1.3 billion. To clarify, the 77% growth refers to year-over-year performance, not quarter-over-quarter.

This week, Kate Scott-Dawkins is joined by Jeff Foster, Nidhi Shah, and special guest Aisha Khan to break down the latest Q2 earnings reports from major media and commerce players. They talk about Disney’s NFL-ESPN deal, Fox’s Tubi success, Warner Bros. Discovery’s struggles, and the booming growth of retail media. Plus, they explore how tariffs are affecting businesses, AI’s growing role in advertising, and the blending of streaming and commerce.00:00 - Introduction01:38 - Disney’s NFL-ESPN Deal and Speculation on ESPN’s Future04:36 - Fox’s Tubi Growth and Political Ad Revenue Highlights07:27 - Warner Bros. Discovery’s Struggles with Streaming and Linear Declines10:27 - Retail Media’s Explosive Growth: Mercado Libre, Shopify, and More14:06 - Tariffs and Their Impact on Retailers and Consumers16:14 - AI’s Role in Advertising and Commerce Trends19:22 - Shopify’s Expansion and Success with Larger Clients21:41 - Snap’s Underperformance and Digital Advertising Trends22:12 - Closing Thoughts and Preview of Next Week’s TopicsMid-Year Global Advertising Forecast Update: https://www.wppmedia.com/news/tyny-midyear-2025?utm_medium=podcast&utm_content=episode_72_description

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah break down a whirlwind of economic news. They explore how tariffs and globalization are shaking up industries, dive into mixed earnings from media giants, and celebrate Reddit’s big ad revenue boost.The hosts also discuss AI’s growing role in advertising, challenges for traditional TV networks, and kids’ changing viewing habits from Ofcom’s latest report. Plus, hear how L'Oréal is using AI to innovate in beauty tech and what slowing consumer spending means for luxury brands.00:00 - Economic Whirlwind: Analyzing Recent Trends06:21 - Media Owners Earnings: Insights and Growth13:41 - AI's Impact on Advertising: The Future of Marketing17:06 - Reddit and Meta: Diverging Paths in Digital Advertising23:49 - AI's Impact on Advertising Strategies25:58 - Challenges for Legacy Media in the AI Era27:17 - Earnings Insights from Major Broadcasters28:36 - The Role of Sports in Advertising Revenue31:56 - Paramount's Earnings and Industry Changes35:35 - Ofcom Report: Trends in UK Video Consumption38:42 - L'Oréal's Growth and AI InnovationsMid-Year Global Advertising Forecast Update: https://www.wppmedia.com/news/tyny-midyear-2025?utm_medium=podcast&utm_content=episode_71_description

Kate, Jeff, and Nidhi chat about the latest earnings from big names like Google, ITV, and Televisa Univision. They dive into how AI is driving ad growth, why digital formats are taking over, and how consumer spending is holding up despite tariffs and other challenges.They also explore what’s happening in the auto world with EVs, how brands like Coca-Cola and LVMH are staying strong, and why ESPN’s NFL deal could shake things up. Plus, hear how legacy media is juggling linear TV and streaming.00:00-Introduction01:25-Google Earnings and AI Investments07:40-European Media Owners: Challenges and Digital Shifts12:05-Televisa Univision and Sports Media Updates18:11-Automotive Industry: GM, EVs, and Tariff Impacts26:29-Luxury and CPG Trends: LVMH, Nestle, and Coca-Cola32:08-Looking Ahead: Upcoming Earnings and Economic SignalsMid-Year Global Advertising Forecast Update: https://www.wppmedia.com/news/tyny-midyear-2025

Kate and Jeff dive into the week’s biggest stories in media, marketing, and consumer trends. They explore Netflix’s ambitious $2 billion ad revenue goal, Albertsons’ impressive e-commerce growth, and PepsiCo’s focus on protein-packed strategies. The duo also unpacks key economic updates, including inflation and retail sales data, and reflects on the decline of late-night TV. Packed with insights, this episode offers a fresh look at how brands are adapting to today’s shifting landscape.00:00 - Introduction01:00 - Inflation, Retail Sales, and Economic Trends07:15 - Albertsons’ E-Commerce Growth and Media Strategy12:42 - PepsiCo’s Protein Push and Marketing Shifts15:24 - Netflix’s $2B Ad Goal and Streaming Success23:43 - Late-Night TV Decline and Industry TrendsLinks: https://www.nytimes.com/2025/07/16/business/tariffs-recession-economists.html

Hosts Kate and Jeff dive into everything from the U.S. economy to big changes in media and entertainment. They chat about the future of search, how AI is shaking up copyright and content creation, and even affordable robots for learning. It’s all about how tech is reshaping industries and what it means for the future.00:00 - Introduction01:34 - US Economic Data - Unemployment trends, AI’s role in jobs, and economic data insights.05:38 - Consumer Spending - Credit card debt, tariffs, and shifting consumer habits.07:50 - New Business Trends - Growth in business applications and manufacturing orders.10:14 - A&E Sale - What A&E’s potential sale means for the cable industry.12:23 - Disney-ITV Partnership - A unique content-sharing deal between Disney and ITV.16:16 - F1 Media Rights - Apple’s bid for F1 rights and changes in sports media.18:28 - AI Browsers and Cloudflare - AI-powered browsers and Cloudflare’s move to block crawlers.21:35 - AI Copyright Cases - Court rulings on AI copyright and their impact on creators.24:47 - Robots in Education - Hugging Face’s Ricci Mini robot and its potential in coding education.27:58 - What’s Next - Upcoming earnings reports, CPI data, and next week’s highlights.LinksCloudflare blog: https://www.cloudflare.com/press-releases/2025/cloudflare-just-changed-how-ai-crawlers-scrape-the-internet-at-large/ Huggingface robot: https://huggingface.co/blog/reachy-mini 

Join Kate, Jeff, and Nidhi as they unpack advertising's evolution in the AI era. The team examines recent ad tech developments and how TV advertising is shifting with new technologies and viewer behaviors.They discuss content creators' growing influence in advertising and share insights on economic trends affecting consumers. The conversation explores Warner Brothers Discovery's split and its implications for the media landscape.They also analyze European broadcasting partnerships and the rising valuations of sports content in today's competitive marketplace.00:00 Introduction & Weather Chat01:52 AI Revolution in Advertising05:10 Breaking Down Ad Tech Announcements08:39 TV Advertising's Transformation12:10 The Influencer Effect13:09 Economic Trends & Consumer Pulse14:40 WBD Split: Media's Big Shakeup17:16 Media M&A Landscape20:06 European Broadcasting Alliances23:24 Sports Content: The New Gold Rush26:48 Looking Ahead: Industry Forecast

Kate Scott-Dawkins from WPP Media sits down with Brian Berner, Global Head of Ad Sales at Spotify, during Cannes Lions 2025. They discuss the evolution of advertising, Spotify's innovative strategies, and how AI is shaping both consumer experiences and ad creation. The conversation provides insights into global advertising trends, Spotify’s growth in emerging markets, and the future of technology in marketing.00:00 - Welcome to Cannes: Setting the Stage for Innovation03:15 - From Campus Ads to Spotify: Brian Berner’s Ad Journey08:45 - Advertising in Flux: Trends Reshaping the Industry14:30 - AI at Spotify: Revolutionizing Personalization and Ads20:10 - Cracking Emerging Markets: India, Brazil, and Beyond25:50 - The Next Frontier: Voice, Wearables, and Consumer Attention31:20 - Wrapping Up: Spotify’s Vision for the Future of Advertising

Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah from the WPP Media Intelligence team discuss key highlights from their newly released advertising forecast report, This Year, Next Year, MidYear Forecast. The podcast covers global advertising trends, including market projections, shifts in media consumption, and the transformative impact of AI on the industry.Check out an interactive overview of the report here: http://www.wppmedia.com/news/tyny-midyear-2025?utm_source=podcast&utm_campaign=tynyTakeaways:Global advertising revenue is forecasted to reach $1.08 trillion by 2025.Retail media is expected to surpass total TV revenue by 2025.The advertising market shows resilience despite economic uncertainties.Search advertising continues to grow globally at 7.4%.Content-driven advertising is now the largest segment of media.User-generated content has surpassed professionally produced content in ad revenue.AI is transforming the advertising landscape significantly.Marketers need to consider how to engage with bots in the future.Trust and transparency are crucial in AI-driven advertising.The advertising industry is rapidly evolving with new technologies.00:00 - Introduction and Rebranding01:01 - Global Advertising Forecast for 202502:16 - U.S. Market Insights: Retail Media vs. TV04:38 - UK Trends and Digital Growth06:29 - Introducing the New Media Taxonomy10:49 - Industry Feedback on the New Framework13:08 - User-Generated Content Surpasses Professional Content14:17 - The Creator Economy and Revenue Streams16:07 - AI’s Transformative Impact on Advertising19:48 - Marketing to Bots and the Future of Web Traffic23:20 - Ethical Considerations for AI in Advertising24:46 - Closing Thoughts and Upcoming Episodes

In this episode, Kate Scott-Dawkins is joined by Jeff Foster and Nidhi Shah to discuss the team’s work on the upcoming This Year, Next Year advertising forecast report, set to release publicly on June 10th. The trio dives into key developments in media, technology, and advertising, including major announcements from Google I/O, Xiaomi's rise as a media owner, and the evolving role of AI in content creation and ad strategies. They also reflect on industry trends like programmatic buying in legacy media and the growing importance of live sports for streaming platforms.00:00 - Introduction and Team Updates01:52 - Paramount’s Rugby Deal and the Value of Live Sports03:44 - Xiaomi’s Growth, Smart EVs, and Advertising Strategy07:36 - Google I/O Announcements and AI Innovations12:58 - AI’s Impact on Advertising and Market Shifts17:08 - Legacy Media Trends and Programmatic Buying21:20 - What’s Next? Wrapping Up and Personal Highlights

In this episode, Kate Scott-Dawkins and Jeff Foster discuss the busy earnings season, highlighting key economic trends, advertising growth, and the impact of AI on major companies like Meta, Amazon, and Google. They explore the challenges faced by Snap and Spotify, Comcast's revenue struggles, and the future of subscription models in consumer behavior. The conversation also touches on global market trends and regulatory impacts, concluding with insights into cultural moments that shape media consumption.TakeawaysThe earnings season has been particularly busy with significant economic news.US hiring trends remain positive despite economic uncertainties.Meta is focusing on AI to enhance its advertising business.Snap's advertising growth is mixed, with stagnant user growth in key markets.Amazon continues to lead in advertising growth alongside Meta.Google's advertising performance shows signs of recovery, particularly in search.Microsoft's growth is driven by advertising within its personal computing segment.Apple's services revenue is steadily increasing, but hardware sales face challenges.Subscription models are expected to play a larger role in consumer purchases by 2030.Cultural moments, especially sports, continue to drive media consumption globally.00:00 - Introduction & Overview02:55 - Economic Trends & Consumer Sentiment05:49 - Earnings Reports: Meta & Amazon09:14 - Advertising Insights: Snap & Spotify12:07 - Digital Ad Landscape: Google & Microsoft14:56 - Future of Media: Subscription Models & Predictions17:59 - Comcast & Peacock: Performance Analysis21:07 - Market Trends: Global Insights & Regulations23:52 - Wrap-Up & Cultural Reflections

In this episode, Kate Scott-Dawkins and Jeff Foster break down Netflix's latest earnings report. They highlight the impressive 13% revenue growth and discuss Netflix's bold ambition to hit a $1 trillion market cap. They also look at how advertising revenue, a strong market, and smart content investments can help the company grow.Kate and Jeff discuss the potential of AI to reduce production costs. They take a closer look at the ongoing antitrust trials involving Meta and Google and what these cases could mean for the media world in the future.00:00 – Introduction & Podcast Preview• Kate and Jeff welcome listeners and outline the topics for the week.00:40 – Netflix Earnings Overview• Discussion of Netflix’s 13% revenue growth, the missing subscriber count, and overall earnings call highlights.02:00 – Ad Revenue Goals & Forecasting• They cover the leaked goal of reaching a $1 trillion valuation and $9 billion in ad revenue by 2030, plus initial strategy insights.03:30 – Live Events & Video Podcasts• Conversation about Netflix’s strategy around live events (NFL games, Oscars, etc.) and the evolution of video podcasts.06:00 – Market Trends & Margins• Analysis of Q1 dynamics, pricing adjustments, margin strength, and resilient consumer behavior in home entertainment.09:42 – Ad Revenue Modeling Details• A detailed walkthrough of the modeling assumptions—from a small ad revenue base in 2024 to the ambitious 2030 target.17:12 – AI & Content Innovation• Discussion on how AI is reshaping film production (e.g., de-aging effects) and its potential cost-saving impacts.19:21 – Tech Trials & Antitrust Updates• Coverage of antitrust trials affecting Meta (Instagram/WhatsApp) and Google’s ad tech practices, plus implications for future strategy.25:20 – Weekend Recommendations & Wrap-Up

In this episode, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah explore the escalating US-China tariff situation, its impact on industries like automotive and technology, and how businesses are navigating uncertainty. They also discuss the resilience of the financial services sector, shifts in consumer behavior, and the broader implications for globalization and advertising trends.Disclaimer: Since recording this episode, a 90-day pause on tariffs has been announced, along with adjustments to tariffs on China. While these developments may temporarily ease tensions, the topics discussed—such as long-term impacts on industries, consumer behavior, and globalization—remain highly relevant.Key Topics Discussed:US-China Tariffs: Impacts on key industries like autos, apparel, and tech.Globalization Under Strain: Challenges to specialization and self-sufficiency.Financial Services Resilience: Growth despite inflation and economic uncertainty.Advertising Trends: Small business challenges and the rise of "Made in America" messaging.Sports Advertising: Super Bowl, World Cup, and Olympics sustaining demand.Chapters:00:00 - Disclaimer 00:16 - Episode Overview and Tariff Discussion 02:18 - US-China Tariffs: Impacts and Retaliation 05:45 - Industry-Specific Challenges: Autos, Tech, and Apparel 09:51 - Globalization Under Strain and Manufacturing Shifts 12:00 - Small vs. Large Business Responses to Tariffs 15:25 - Impact on Sports and Live Event Advertising 19:30 - Financial Services Sector Resilience and Outlook

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By integrating InfoSum’s patented cross-cloud technology into WPP Open, clients can build, train, and deploy custom AI models faster than ever—delivering smarter insights, better audience targeting, and measurable campaign improvements across the entire marketing ecosystem.With access to InfoSum’s extensive global data network—including signals from leading media platforms, retailers, and identity partners—WPP is redefining marketing intelligence and helping clients move beyond outdated identity-based solutions.This is “Intelligence Beyond Identity,” where privacy, performance, and innovation come together to shape the future of marketing.Learn more about this exciting partnership and what it means for WPP, GroupM, and their clients with Brian Lesser, Evan Hanlon, and Lauren Wetzel.⁠https://www.groupm.com/newsroom/wpp-acquires-infosum-in-major-investment-in-its-ai-driven-data-offer/⁠

In this episode hosts Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah are joined by special guest Aisha Khan, Head of Client Engagement for GroupM Global Commerce. Their discussion covers advertising trends among the top media sellers, retail media innovation, economic impacts on advertising, and YouTube’s growing dominance in TV viewing. Note: As a group, the top 25 accounted for 72% of total advertising in 2024, up from 68% in 2023. If we exclude China (and the China-based ad sellers) concentration went up from 63% to 66%.00:00-Introduction01:13-Top 25 Media Sellers: Winners and Trends08:44-Retail Media Deep Dive with Aisha Khan19:10-YouTube’s TV Takeover and Nielsen Data24:33-UK Economy, Advertising Insights, and European Media Consumption30:14-Weekend Plans and Pop Culture Wrap-UpSome links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.

In this week's episode of This Week, Next Week, Kate Scott-Dawkins, Jeff Foster, and Nidhi Shah dive into the latest developments shaping media, entertainment, commerce, and economics. From the impact of potential U.S. tariffs on European alcohol imports to the evolving creator economy, we break down how these shifts are influencing advertisers and consumers alike.00:00 - Introduction & Topics Overview01:10 - Alcohol Tariffs: Europe vs US Trade Tensions 04:30 - Impact of Tariffs on Alcohol Advertising Budgets 08:15 - Spotify's Loud and Clear Report: Artist Royalties 11:45 - Music Streaming Trends: Growth and Challenges 14:20 - The Creator Economy: MrBeast and Media Upfronts 17:05 - Defining the Creator Economy20:40 - Recommendations: Playground Book, Big Technology Podcast 23:10 - Roblox, AI, and Gaming Innovation Some links:GroupM's This Year Next Year 2024 End of Year Report: https://www.groupm.com/this-year-next-year-2024-global-end-of-year-forecast/Thanks for tuning in! If you enjoyed this episode, don’t forget to hit the follow button, and rate us on your favorite podcast platform. And we’d love to hear from you—drop a comment or share your thoughts with us on LinkedIn.