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© The Selling Well 2021
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We created the Selling Well podcast to help growth-oriented professional salespeople dramatically improve performance. We interview some of the top thought leaders in professional sales today to gather their best insights and teachings and we add them all to the Selling Well. Join us for this fun journey of lifelong learning in professional sales.
112 Episodes
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Sales training is often ineffective without strategic leadership and broader organizational support. Mark Cox sits down with Scott Edinger, CEO of Edinger Consulting, who shares how he successfully drives sales by becoming a strategic growth leader. He presents his Five Flags Start framework to elevate your sales approaches, create value that goes beyond tangible products, and achieve your very own idea of success. Scott also discusses how to harness the power of AI and technology in shaping the current world of sales, all while keeping the human sales experience alive and intact.
Building genuine connections is the key to "selling from the heart," a strategy that transcends mere transactions and fosters lasting relationships in today's challenging trust landscape. In this episode, Larry Levine, author of "Selling from the Heart" and "Selling in a Post-Trust World," joins us to explore how authenticity fuels successful sales. Larry, with his extensive experience in the office technology channel, discusses shifting from product-focused approaches to relationship-centered interactions, emphasizing that everyone, especially in competitive markets, is essentially in the people business. We delve into actionable methods for establishing trust rapidly, connecting genuinely with clients at all levels, and transforming existing relationships into powerful growth drivers. Whether you're a seasoned sales professional or just beginning, Larry's insights will guide you in enhancing your people skills and achieving sustained success through heart-centered selling.
Building B2B relationships is one of the most important lifelines of any business. If you do not connect with the right businesses and maintain long-lasting partnerships, your very own venture is doomed to fail. Dr. Ryan O'Sullivan, Global Account Manager at Introhive, is here to discuss how to create B2B relationships that lead to growth and success. Joining Mark Cox, he discusses his seven-year study on the importance of creating a network relationship map, doing in-depth intelligence gathering, and taking advantage of trigger events in sales. Dr. Ryan also explains why internal relationships are as essential as external ones, as well as the proper way to create a good first impression without actually selling.
Sometimes, the loudest messages are conveyed without using any words at all. Mark Cox chats with communication expert Dr. Nick Morgan about the subtle science of power cues and how they play out in the world of sales. In this episode, he explains how facial gestures, body language, and vocal cords override even conscious communication. He breaks down several tips for self-awareness and mastering non-verbal communication, making sales pitches more relatable and authentic. Dr. Nick also shares about three pivotal moments in his life: being inspired by the teachings of Dalai Lama, learning his father was gay, and having a near-death experience.
Even though sales are mainly about driving revenue and putting up the right numbers, one element must not be forgotten: the needs and interests of the customers themselves. Executive coach Lisa McLeod is here to discuss why businesses should embrace the noble purpose of providing a positive impact to everyone. Sitting down with Mark Cox, she explains why they should never see their target market as mere statistics but aim to make a real difference in their lives. Lisa also explains how a client-first mindset requires taking intentional action and showcasing your authentic self.
Ready to master sales training and elevate client conversations? In this episode, we explore how preparation, planning, and confidence drive successful sales with sales relationship coach Jason Cooper. Learn to step outside your comfort zone, build instant rapport, and tap into the unconscious triggers shaping buyer perceptions. Discover how top sales leaders blend authenticity with strategy, using AI for quick client insights and deep selling tactics. We dive into mental rehearsal, body language, and thoughtful questions that move conversations — and prospects — forward. Join us to uncover strategies that turn first meetings into lasting relationships, helping you confidently guide clients through your sales funnel. Don’t miss this must-listen episode!
If you're looking for a book that will truly transform your approach to success, then join Mark Cox as he sits down with Bob Burg, co-author of the transformative bestseller, The Go-Giver. They explore how shifting your focus from "receiving" to "giving" can revolutionize your life and career. Bob shares his journey from sports broadcasting to sales, revealing the pivotal moment he discovered the power of value and focusing on others' needs. Drawing on insights from The Go-Giver, co-authored with John David Mann, Bob illuminates the five laws of stratospheric success. Break free from the unconscious barriers holding you back and embrace a mindset where putting others first leads to genuine abundance.
Building trust, navigating cultural nuances, and mastering European sales requires more than just traditional strategies. Mark Cox is joined by Domenico Le Pera, a sales leader with years of experience across European markets, to discuss what it takes to master the unique dynamics of selling in Europe. Together, they dive into the differences between North American and European approaches, the importance of utilizing different communication styles, and how to create a collaborative and motivated team. Whether you are a seasoned sales professional or a newbie to the global markets, this conversation offers practical tips and actionable insights to help you find success in European sales.
Comedy writing can be a secret weapon for revenue teams who want to be more engaging. In this episode, Mark Cox welcomes stand-up comedian Jon Selig, who created Comedy Writing for Revenue Teams, to share his secrets to using humor effectively. Jon, a former enterprise tech salesperson turned comedian, reveals the surprising parallels between stand-up and sales and how laughter builds trust and drives revenue. Learn how comedy writing helps craft relevant messages that resonate with your audience, focusing on preparation, timing, and punchy delivery. Tune in and transform your sales and marketing with the power of laughter.
Social selling isn’t just a buzzword—it’s a game-changing approach to building trust, standing out, and creating meaningful relationships in today’s digital world. In this thought-provoking conversation, Mark Cox welcomes Adam Gray, a leading expert in social selling and co-author of two groundbreaking books on the topic. Together, they dive into what makes social media a powerful tool for connection, how authenticity sets you apart, and why gratitude is essential for personal and professional growth. Whether you’re new to LinkedIn or looking to refine your strategy, this episode offers actionable insights to help you network smarter and sell better.
Unleash your inner confidence with Mark Cox and Margo McClimans, founder of Coaching Without Borders and author of The Four Channels of Confidence, as Margo shares powerful ways to help us overcome self-doubt and embrace our true potential. Margo breaks down the four channels and offers practical tips and insights on mastering each. Don't let self-doubt hold you back any longer! Start living your most empowered life today.
Skillful asking is more than just posing questions; it's a powerful approach to unlock deeper insights and foster genuine connections. Jeff Wetzler, author of Ask: Tap Into the Hidden Wisdom of the People Around You, joins Mark Cox to explore the art and science of asking the right questions. Jeff shares his five-step "Ask" framework, drawing on his extensive experience in management consulting and education reform. He reveals why people often hold back valuable information and provides practical strategies to create psychological safety and cultivate authentic curiosity. Tune in to discover how skillful asking can transform your leadership, improve communication, and drive breakthrough results.
Scaling a BDR team comes with a long list of challenges, but Camilo Silva pulled off something unexpected – he scaled his own team from zero to more than 50 people after getting back to the game in just 15 months. In this conversation with Mark Cox, the Vice President of Sales & Business Development of Info-Tech Research Group shares his secrets in hiring individuals with curiosity, coachability, and competitiveness. He highlights the importance of crafting an effective onboarding plan, providing continuous feedback, and offering constant support to the entire team. Camilo also explains why taking a sabbatical from your career is vital in avoiding burnout and unlocking a much deeper growth experience.
The $100M journey is a testament to the power of persistence and vision in achieving extraordinary success. Join Mark Cox as he sits down with John St. Pierre, author of The $100M Journey. John shares his inspiring journey from college student to successful entrepreneur in this insightful conversation. Discover the secrets behind his success, including valuable lessons on building and scaling businesses, overcoming setbacks, and achieving massive goals. Learn how John turned adversity into opportunity, navigated the challenges of rapid growth, and ultimately realized his $100M dream. Don't miss this inspiring story of entrepreneurial triumph!
Join host Mark Cox and sales expert Mark Hunter as they dive deep into the future of selling in 2025! This dynamic episode explores how to create business, build trust, and leverage AI for stronger customer relationships. Hunter emphasizes the importance of outbound prospecting, deepening the discovery process, and becoming a trusted advisor to your clients. He shares actionable strategies to de-educate customers, uncover their true needs, and ultimately help them achieve what they didn't think was possible. Plus, discover why AI is a powerful tool for salespeople and how continuous learning is crucial for staying ahead in the ever-evolving world of sales.
Many businesses are doomed to fail because they focus too much on developing a strong brand but blatantly ignore the customers’ buying journey. Without understanding their behaviors, needs, and interests, there will be a huge disconnect that could lead to huge losses. Mark Cox sits down with Matt Heinz, President and Founder of Heinz Marketing, to discuss the right way to build trust and credibility with your target market. Matt explains how to leverage today’s technological innovations, particularly AI, to swiftly adjust business strategies to the ever-evolving world. He also stresses the importance of proper collaboration and teamwork between sales and marketing teams to perfectly capture the attention and interest of the public towards their businesses.
Feeling overwhelmed by the relentless pace of modern life? A Minute to Think by Juliet Funt offers a refreshing antidote, providing practical strategies to reclaim your time, reduce stress, and boost productivity. In this episode, Mark Cox welcomes Juliet to discuss the pervasive culture of busyness in the corporate world and the importance of creating space for reflection and intentional planning. Discover how mindful pauses can transform your work-life balance and unlock your full potential.
Selling Your Way IN isn't just a book; it's a roadmap to sales success. Join Kristie K. Jones, the author, and Mark Cox for an insightful conversation about her journey and her passion for empowering others to succeed in sales. With a wealth of experience working with early-stage startups, Kristie delves into the complexities of the modern sales landscape. She explores the dual nature of sales challenges—business and personal—and offers strategies for professionals to identify their ideal customer profiles and maximize their potential. Discover how to identify your unique selling style, build lasting client relationships, harness the power of mentorship, and prepare for the future of sales.
Offer value, invite engagement—that’s the key to winning in sales. In this episode, Mark Cox sits down with David Newman, the author of Do It! Selling: 77 Instant-Action Ideas to Land Better Clients, Bigger Deals, and Higher Fees, to dive into the secrets behind his no-fluff, high-impact approach to sales. David’s journey from a theater major struggling in New York to a successful consultant is filled with hard-earned lessons that every entrepreneur can relate to. Together, they explore how to overcome the aversion to sales, the power of asking the right questions, and the importance of consistent, value-driven content. Whether you’re new to the game or looking to refine your strategy, this episode is packed with actionable insights to help you land better clients and close bigger deals.
The game of sales isn’t just about closing deals—it’s about guiding informed buyers to make confident decisions. In this episode, Victor Antonio reveals his journey from electrical engineering to sales and explores how today’s sales landscape has evolved. With buyers now more knowledgeable than ever, the role of a salesperson has shifted from pitching products to providing expertise and clarity in complex decisions. Victor breaks down how the commoditization of markets has made the how more important than the what, highlighting the need for industry insight and consultative selling. Whether navigating indecisive buyers or mastering the balance between automation and human touch, this conversation dives deep into the nuances of sales dynamics, leadership styles, and staying resilient in ever-changing markets.
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