Hayley in Higher Ed | Professor at UCCS

This episode reviews the Concept Blog Project for TCID 4065.Transcript: https://docs.google.com/document/d/e/2PACX-1vRF19rJSvNhJ3NCwlSEPHyOOsp3AakrkP81S295mXZpVd9TAUSpbEkr_DXtEr29okaBt-MaM9gQObh9/pub

Project Scenario: You work for a research consultation firm (2080 Solutions) and need to cultivate new clients. Your supervisor asks you to create a research proposal to persuade a company of interest to pay for your research services. https://coda.io/d/_dWSWttQyZ75/Research-Proposal_su6dG

Recording from the Friday, April 1, 2022 lecture for Public Relations Techniques

We review media training concepts and look at examples of press events.

We talked about the differences in our Marketing Family Tree and practiced writing pitches to the press. I recommend you follow along with the slides while you listen. Slides

The recording from Monday's lecture and activity with examples of PR at work in the world.

This episode walks through the steps of a press release. You can follow along with the slides.

Lecture from Wednesday 1/26/2022. We discuss reasons for using a press release and look through examples from the community.

A recording of my PR 380 course that introduced the general format of a press release to students. We also discussed how to organize information using the format to help with analyzing industry news.

Lecture session from 1/21/2022. We review the responses to the activity in the last episode by walking through goals, situation, audience, and message components for the Advising Blog launch.

On Friday, we practiced our industry summary assignment by listening to a video and reviewing the Big Picture, Main Moves, and So What for PR strategies. Then we refreshed on the fundamental purpose and differences of PR compared to Marketing.

Today the Public Relations students discussed how to take notes for work and the difference between workplace and classroom strategies. Then we discussed Vision and Mission statements.

Welcome to JMS  380 my PR Associates! This episode briefly explains the Course Environment, Expectations, and Schedule for the Spring 2022 semester. Our motto is to Replicate and Recalibrate with Intention this semester: I'm excited to work with you.

🎙️Narration: Hayley Blackburn ❤️Guest: Hayley Blackburn 💡Inspiration: Louis Giannetti, Understanding Movies, Pearson (2018/2005): https://www.pearson.com/en-us/subject-catalog/p/understanding-movies/P200000002848/9780137554379 📓Clips Referenced: ✅To Kill a Mockingbird (1962): https://www.imdb.com/title/tt0056592/?ref_=ext_shr_lnk ✅ The Lord of the Rings Trilogy (2003): https://www.imdb.com/title/tt0167260/?ref_=ext_shr_lnk 🎶Intro/Outro Music: Genuine Authenticity-SBA, licensed from Storyblocks **************************************************************************** Welcome to Inspired in Higher Ed with Dr. Blackburn and Dr. Clayton. On this podcast, we talk with guests from the University of Colorado Colorado Springs faculty and researching-student body. We interview folks about their research, passions, and projects with an emphasis on what inspired or impacted their work the most. Everyone on campus has a story like this—a thing that sparked their curiosity and inspired them to move forward and change course. We're excited to share these stories with you and to learn more about the amazing work that's being done at UCCS. So join us and get Inspired in Higher Ed. And don't forget to subscribe to the podcast so you don't miss an episode.

This episode covers the lecture from Friday, Feb. 18 all about media training and how to prep a client for an interview.

This episode covers the fundamentals of strategic planning for our clients. We work through an activity, which is continued in the next episode.

Monday = Class Overview and Client Project Explanation

Hey 415: this episode provides basic foundations and principles for information design to help you create your mock-ups and presentations.  Check out these resources referenced in the episode: https://material.io/design/color/the-color-system.html#tools-for-picking-colors https://medium.muz.li/discovering-font-personality-5-font-psychology-insights-that-will-improve-your-ux-design-fd4eb3ae8413 https://www.canva.com/learn/kerning/ Brumberger, E. (2003). The rhetoric of typography: The persona of typeface and text. Technical Communication, 50 (2), 206-223. Eadie, W. F. (2013). 21st century communication: A reference handbook. cognition and information processing. University of Illinois at Urbana: Sage Knowledge. Few, S. (2014). Data visualization for human perception. In B. Whiteworth & A. Ahman (Eds.), The social design of technical systems: Building technologies for communities (2nd Edition).  UK: The Interaction Design Foundation Ling, J., & Schaik, P. (2007). The influence of line spacing and text alignment on visual search of web pages. Displays, 28, 60-67. MacInnis, D. J., & Price, L.L. (1987, March). The role of imagery in information processing: Review and extensions. Journal of Consumer Research, 13(4). 473-491 Mayer, R., Heiser, J., & Lonn, S. (2001). Cognitive constraints on multimedia learning: When presenting more material results in less understanding. Journal of Edcuational Psychology, 93(1), 187-198. Rayner, K. (2009). Eye movements and attention in reading, scene perception, and visual search. The Quarterly Journal of Experimental Psychology, 62(8), 1457-1506. Ritchey, K., Schuster, J., & Allen, J. (2008). How the relationship between text and headings influences readers’ memory? Contemporary Educational Psychology, 33, 859-874. Takacs, Z. K., & Bus, A. G. (2016) Benefits of motion in animated storybooks for children's visual attention and story comprehension. An eye-tracking study. Frontiers in Psychology, 7, 1-12. Wyer, R S., Hung, I., & Yuwei, J. (2008). Visual and verbal processing strategies in comprehension and judgement. Journal of Consumer Psychology, 18, 244-257.

Follow Along with the Slides: https://docs.google.com/presentation/d/1RUTGxPi4-IY5m7M8wgg8TTyLClvgjcfHgzTGsJtob3E/edit?usp=sharing Hey 415: this episodes talk about some foundations for writing on social media including finding our brand voice and deciding on the style. The vision for this lecture is to visualize a brand voice and make decisions that create a consistent experience and story for the audience. I do have a Slido with a question and a Q&A for the end, you can get there by looking at the slides in Canvas or heading over slido.com with the code 226098. The Slido will be open until next Saturday… October 30.

Hey, 415. This episode covers the metrics and performance indicators that allow us to measure the success of our campaigns and make changes to future strategic planning. Follow along with the Slide Deck: https://docs.google.com/presentation/d/1tS5Kb8YYxZXFkm9FvWLi63aRxWfa6uOvDZFiCBlvOXk/edit?usp=sharing