Tropical Social Podcast | For Social Media Managers

Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price. But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in!   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan

In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!   If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being a part of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately. Mentioned In Episode:  Freelance Friday Podcast  Linkedin Article If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals. Connect with Kelsey:  Instagram The Warm Up - use code TROPICAL for $50 off  LWOY Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best. We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level! Connect with Molly:  Website Instagram Molly's Canva Templates Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now! Connect with Monique:  Instagram  FREE Uniquely You playbook Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media. In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode! Connect with Katie:  Instagram  Joie De Vivre Social soiree newsletter Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following. If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle. That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show. During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more! Connect with Kahlea:  Instagram  View Kahlea's resources for brand partnerships, negotiation, & monetizing your personal brand HERE    Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement. JOIN THE GIVEAWAY: To celebrate 100 episodes of The Tropical Social Podcast, I’m hosting a giveaway! Two lucky winners will have the chance to win: 1 x 45-minute social media management mentoring call with yours truly, and 1 Tropical Social Podcast tote bag. Entering is simple: Follow or subscribe to the show on your preferred platform. Rate and leave a review (if on Apple or just rate on Spotify) Send me a DM with a screenshot of your review or rating @shannonsegall. If you've already left a review, you can still participate by sending a screenshot. Thank you for your unwavering support, and here's to the next 100 episodes and beyond! *Giveaway ends March 7th, 2024!   Other Links & Resources: Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode! Resources Mentioned In Episode:  - Safety Wing  If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms. In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024. Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media.  So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now!   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the value you bring to the table.   Episodes Mentioned: Ep 44. Biggest Mistakes You Are Making With Your Social Media Management Packages Ep 18. How To Price Your Services As A Social Media Manager   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! XO, Shan   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024.   If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.  Thanks for being apart of The Tropical Social Community! - Shan Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts.  That being said, I wanted to end this season with a laid-back, coffee chat with a friend-style episode. Today’s episode is all about keeping it real, sharing with you a behind-the-scenes look into my life and business. Join me as I share my experience of moving to Australia solo, and reflect on the valuable lessons I've learned along the way. So, get cozy, grab your beverage of choice, and let's dive in!   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press play now!   Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.  Other Links & Resources: Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado

*CYBER MONDAY DEAL*:  Last chance to grab the Social Media Manager Kickstarter Bundle for an exclusive 35% OFF! Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytic reports, it's all bundled up just for you. Grab your templates HERE! ---------- Have you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you! Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you covered. I share my own experience of how I’ve navigated working with clients while living abroad in Bali, as well as some of the things that have helped me manage the different time zones and create a seamless client experience.  Other Links & Resources: Join The Tropical Social Newsletter  Grab my ClickUp Content Calendar Template Freebie: Kickstart Your Social Media Management Business Connect with Shannon on INSTAGRAM Shannon's WEBSITE Save $50 on your Social Media Management Contracts using code SHANNON22 Get 50% off your Flodesk Subscription  Save 20% off your first month or year of Dubsado