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The Optical Entrepreneur

Author: Conor Heaney

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World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney.
44 Episodes
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This episode is full of ways you can improve your customer experience with simple staff training techniques that will allow you to introduce whatever eyewear you would like to sell and set your average dispense value at will. Meaning you can create the business you want to run.
In this live excerpt from the recent Staff Training Workshop Conor takes you through the most common objections your clients have that result in them taking their prescription away, delaying, thinking about, going elsewhere and ultimately not purchasing eyewear for you.
How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium EyewearWhen your team practices ‘trust-based selling’ the rewards are increased conversion rates, increased average dispense values, increased multiple pair sales, increased sunglasses sales, and increased referrals! We’ll cover the guiding principles, so your team understand why this makes so much sense and benefits everyone.
This episode is full of tips on how to get inspired by whats around you, how to have the courage to be different and how to use being different to your advantage.
Conor’s back with a gold mine of annual planning wisdom just for you. In this episode, he's putting the spotlight on his absolute favourite tool—YOUR CALENDAR. Master its use, and you're on your way to crafting a strategic roadmap for the year. Picture doing more, achieving more, earning more, and enjoying quality time with your family, all while being less stressed and overwhelmed. How is such a feat possible, you ask? Say it with me: "What gets scheduled, gets done." Crank up the volume and soak in these strategies. They just might be the key to making 2024 your most successful year yet. 
Time management is a myth. You cannot manage time. Time, just ticks by. It doesn't care about you, doesn't care what your goals are, it just keeps going. It marches on. You cannot get more time. There is no such thing as more time. There is only 24 hours in a day. There is only seven days in a week. That's all the time there will be this year, next year, the year after.What you can do though is learn how to allocate your time properly, have a clear plan and clear goals.Check out this episode of the podcast to get all the tools to really get you planning properly
If you’re a REAL optometry/optical business owner…Specifically, someone who is actively WORKING to grow your business…Then joining us for one of our Annual Planning Workshop is the place for you.Join us in Austun TX - www.osaevent.comJoin us in London - www.osaevent.co.uk  
Turn this one up loud. It’s not every day an NBA all-star has reveals his biggest success secrets, you don’t want to miss this one!
Acres of Diamonds

Acres of Diamonds

2023-10-0417:48

Later this month we’ll make a full announcement about the two amazing Mastermind Meetings we have coming up to kick off 2024. The first day will be about creating your annual plan for 2024 and the second day will be about creating the marketing plan that will deliver the clients and sales you need to hit your profit target and other big goals for the year ahead. If you’re interested in finding out more about Conor’s Scale Up Mastermind Program and the events send an email to info@opticalsuccessacademy.com for more info.
This episode is all about how amazing you are as an entrepreneur and why you need to back yourself, trust yourself and believe in yourself!Turn this one up loud and get a dose of well-deserved motivation.
Listen to this edition of the podcast to get tons of tips and insight into how supercharge the personal growth that will drive the success and growth of your business!
In this episode of the podcast Conor chats with Orgreen sales director Gregers Fastrup. If you’ve ever struggled with putting together your stock, your inventory or collections you need to listen to this! You’ll hear the secrets of how to do it and do really really well. Gregers also has some great insight on how he scaled up Orgreen and his approach to growth, as well as some tips on organising your people. 
Greetings from Norway!

Greetings from Norway!

2023-08-2210:29

To book your seat for OSA Live: Scale Up for Success go to… www.osalive23.com 
Paul and Sarah are real examples of pushing beyond excuses that would stop most practice owners dead in their tracks.  This is them sharing their story of what they changed in their practice and how they did it.  And how you can to!  Turn in up loud, Paul and Sarah share a ton of great lesson in this one!
In today’s episode I’m introducing you to Jamil Qureshi, world-class performance coach and the man who helped six individuals reach number 1 in the world.This is a live Q&A with our members and Jamil and he covers questions on setting goals, dealing with negativity, overcoming hurdles, but the overall topic is, how do you take a goal and how do you actually turn it into achievement? This is a great one to share with you team to get them reenergized.  Turn it up loud and listen to what Jamil has to tell you! 
Call it like it is!

Call it like it is!

2023-07-2624:55

If you’d had problems having the awkward conversations with your team that are needed to get stuff DONE, this is the perfect episode for. Turn this one up loud and really listen, and make sure you share it with your team. 
In this episode of the podcast Conor will give you the hacks that will see you dramatically and quickly increase conversions, dispense value and multiple pairs in your practice!
Lessons From Cleveland

Lessons From Cleveland

2023-07-1312:13

Listen in to me on location in Cleveland, sharing a bunch of secrets of how you can find ways to evolve and grow your business by taking time out to focus on the bigger picture.----Join us live for the next OSA Mastermind meeting. Details here: www.osalive23.com
Listen in as we explore how the attitudes and life philosophies of those around us can shape our behaviour, attitudes, and outcomes, emphasizing the importance of being intentional with the company we keep. Turn this episode up loud and learn how surrounding yourself with the right people can make all the difference in achieving what you want in your practice.--- 
Listen to me and a panel of some of the most successful OSA members in conversation, giving you valuable insights on harnessing the power of this community’s support, how to effectively delegate without having to micromanage and motivating your team for long-term success.You’ll also get some invaluable tips on developing a clear recruitment process and how a personality-driven approach can help you attract and identify the strongest candidates.Don't miss out on this episode packed with valuable information to help grow your practice and become a more successful business owner! 
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