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The Stories With Traction Podcast was built to help leaders grow their business by persuading their clients and team members, all while having a huge impact on the world around them. As you listen to these episodes, you’ll learn a lot about: storytelling, marketing, sales, company culture, and leadership.
127 Episodes
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SHOW NOTES:SUMMARY: In this episode, Craig Andrews and Matt Zaun discuss Craig’s book, Make Sales Magical.CRAIG ANDREWS BIO: Craig is the Principle Ally and Founder of Allies4me, which is a marketing agency that helps companies find strangers and convert them into high-paying customers. In addition, Craig is a speaker, writer, and will always be a Marine.For more info, check out Craig here:WebsiteLinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers ...
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories t...
SHOW NOTES:SUMMARY: In this episode, Bobby Umar and Matt Zaun discuss how to land, create, and leverage a TEDx talk.BOBBY UMAR BIO: Bobby is the CEO of DYPB (Discover Your Personal Brand) and he is a 5 times TEDx speaker.For more info on Bobby:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 orga...
SHOW NOTES:SUMMARY: In this episode, Ui Culbertson and Matt Zaun talk about Ui’s upbringing and how it positioned her for the business world. UI CULBERTSON: Ui is the President and CEO of Culbertson Resources Inc.For more info, check out Culbertson Resources Inc. HEREMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases fo...
SHOW NOTES:SUMMARY: In this episode, Mike Thorne and Matt Zaun discuss Mike’s TEDx Talk, what leaders can do to unpack their early childhood trauma, and how to create a culture that’s not afraid to ask for help. MIKE THORNE BIO: Mike is the Founder and Managing Partner of Trust Inside, a business mentor at the Maine Center for Entrepreneurs, the Chairman of the Board of the National Council for Adoption, and he’s a Vistage Chair, where he coaches numerous CEOs to be better leaders.For more in...
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories t...
EPISODES MENTIONED IN INTRO:The Story of WestcliffLeader of LeadersSHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about Westcliff’s core values and the future of education regarding AI technology.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some ...
SHOW NOTES:SUMMARY: In this episode, Chris Stokes and Matt Zaun discuss Intelassist and the future of work in the United States.CHRIS STOKES BIO: Chris Stokes is the VP of Client Success and Partner at Intelassist, a remote staffing company based in Manila, Philippines.For more info, check out Intelassist HERE. MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements ha...
SHOW NOTES:SUMMARY: In this episode, Orly Zeewy and Matt Zaun talk about ideal clients, an empathy map, and process vs. outcome stories.ORLY ZEEWY BIO: Orly is the Founder of Zeewy Brands, where she helps make the fuzzy clear and shows people how to cut through the noise.For more info on Orly:LinkedInWebsiteMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have c...
SHOW NOTES:SUMMARY: In this episode, Barbara Zerfoss and Matt Zaun discuss creativity and how someone can position themselves to have a surge of ideas.BARBARA ZERFOSS BIO: Barbara was a former Marketing Vice President for a multi-billion dollar global corporation. Today, she is a Vistage Chair and leads CEO, Business Owner, and Key Executive peer advisory boards. She is also a published author, a ghostwriter, and a novelist. Her latest work is a suspense novel titled As Time Unfol...
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories t...
SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun discuss what makes someone a leader of leaders. DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, each of Westcliff’s colleges has experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguished leader with a demonstrated history of e...
SHOW NOTES:SUMMARY: In this episode, Matt Zinman and Matt Zaun talk about how to retain top talent by focusing on beating burnout in an organization.MATT ZINMAN BIO: Matt is the founder and CEO of ZU Publishing, INC., author of Z-isms (Insights to Live By), and a speaker who focuses on beating burnout. For more info on Matt, check out his website HERE.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic...
SHOW NOTES:SUMMARY: In this episode, Evan Sparks and Matt Zaun talk about CRG, executive search, and the future of work.EVAN SPARKS: Evan is the Director of National Search at CRG. For more info: Website and LinkedInMATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institu...
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. This is part of an FAQ series where Claire and Matt discuss strategic storytelling.CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories t...
SHOW NOTES:SUMMARY: In this episode, Dr. Anthony Lee and Matt Zaun talk about the founding of Westcliff University and where Dr. Lee learned his leadership skills.DR. ANTHONY LEE BIO: Dr. Lee is the President and CEO of Westcliff University and has led the institution through incredible growth for the last 16 years. Under his leadership, Westcliff’s colleges have experienced commendable progress as they continue to welcome some of their strongest and largest incoming classes.As a distinguishe...
SHOW NOTES:SUMMARY: In this episode, we "flip the script." Instead of Matt Zaun interviewing someone on the Stories With Traction podcast, he was interviewed on the Heartbeat For Hire podcast with Lyndsay Dowd.MATT ZAUN BIO: Matt is an award-winning speaker and storyteller who empowers organizations to attract more clients through the art of strategic storytelling. Matt’s past engagements have catalyzed radical sales increases for over 300 organizations that range from financial institutions ...
EPISODES MENTIONED IN INTRO:Stories of LeadershipHow to Get Involved in Politics How to Build a Legacy How Hobbies Make You More Creative Strategic NetworkingSUMMARY: In this episode, Terence Farrell and Matt Zaun discuss how you can use strategic storytelling with intentionality in business to achieve your goals quickly.TERENCE FARRELL BIO: Terence served as a Chester County Commissioner for 12 years, and before that, he was the Recorder of Deeds for 8 years. Today, he is the President...
SHOW NOTES:PODCAST SUMMARY: This conversation was recorded in person in Spokane, Washington, with Claire Davis. Claire and Matt discuss concepts on how you can be a great storyteller. CLAIRE DAVIS BIO: Claire is a branding consultant who helps people write their stories. The Stories With Traction podcast wouldn’t exist if it weren't for her. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect w...
PODCAST EPISODE MENTIONED IN INTRO: The Storytelling SystemPODCAST SUMMARY: In this episode, Claire Davis and Matt Zaun talk about “content buckets” and ideas for story prompts.CLAIRE DAVIS BIO: Claire is a branding consultant that helps people write their stories. If it wasn’t for her, the Stories With Traction podcast wouldn’t exist. Claire has been one of the most influential individuals when it comes to marketing, crafting messages, and getting stories to connect with an audie...
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