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Author: Nico Johnson

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Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.

SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.

SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.

Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.

You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia

...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
701 Episodes
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We often take access to electricity, refrigeration, and running water for granted. In many parts of the world, these are luxuries. In today’s episode, Andi Kleissner and Kurt Kuhlmann, Co-founders and Co-CEOs of Amped Innovation, discuss how they’re changing lives by installing high-performance off-grid solar systems and appliances across Asia and Africa. Nico visited with the pair in their CA headquarters; Seated on two of their high-efficiency solar freezers, they share insights from making solar products that empower impoverished families in the “developing world” to earn stable incomes. Expect to learn:Amped Innovation’s strategies to encourage productive use of power in emerging marketsHow Amped Innovation designs products with affordability and repairability in mind to make clean energy accessible to the most remote communities. How Amped Innovation leverages microfinance and Pay-as-You-Go systems to overcome financial barriers for families.About Amped’s full suite of products, from TVs and freezers to generatorsTheir entrepreneurial journey is inspiring; we hope you feel the same!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
New York set an ambitious goal for a zero-emission electricity sector by 2040. What will it take to get there? Turns out, hydrogen may be a key component to New York's climate strategy, especially for difficult-to-electrify sectors.Haiyan Sun is the program manager and team leader for hydrogen and clean fuels at the New York State Energy Research and Development Authority (NYSERDA).  With over a decade of experience in the power sector (much of which was in GE’s gas division), she has valuable insights to offer on hydrogen’s potential to fuel NY’s clean energy goals, so listen up!Expect to learn:How hydrogen can decarbonize hard-to-electrify industries like the transportation, power gen, and high temperature industrial sectors (ie, Steel).The importance of including disadvantaged communities in the energy transition.New York's strategy for making hydrogen as successful as solar and battery storage. Curious about how hydrogen fits into the green energy puzzle? Press play! If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Is solar plus storage magically going to fix our grid? If you listen to many of the conversations I’ve heard the last 2+ years, you’d easily assume “we got this, just throw some batteries out there and we’re well on our way to 100% RE!” Turns out it’s not that simple. Building hybrid power (solar+storage) projects requires a deep understanding of the unique challenges they present, from how to forecast revenue to  building integrated software solutions that can handle massive complexity.  Leigh Zanone, an 18-year solar industry veteran, shares his insights and experience from working in leadership roles at meteocontrol and Avantus (formerly 8Minute Energy) plus a long tenure in the monitoring & asset management side of the business long before that was even the terminology. Leigh’s expertise spans the technical, legal, and financial aspects of solar project management, and his perspective on what it takes to finance and build these projects will challenge your conventional wisdom. Expect to Learn:Why deploying hybrid projects is far more complex than solar-only projects.Why comprehensive software solutions for forecasting and optimization are currently lacking (and how we can solve this issue).How we can better educate investors to help them understand hybrid project risks.The hidden complexities that actually require longer diligence periods for hybrid projects.What factors make solar plus storage almost three times more volatile than traditional solar projectsPress play, get smarter.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
How do we solve yesterday’s interconnection problems with today’s technology? Alexina Jackson, Vice President of Strategic Development at The AES Corporation, pulls back the curtain to show us how AES is using cutting-edge technology to integrate MORE renewable energy into the grid. Because we need to add new energy fast and our current grid isn’t up to the challenge, AES is inventing solutions as they go.Expect to learn:How AES’s new technology can push more power through existing wiring when the conditions are rightWhy more battery storage will add flexibility to the energy grid.AES’s method for turning distributed resources (separate windmills, solar farms, etc.) into “virtual power plants” AES is the leading developer for commercial and industrial customers in the US. They’re on the front lines, inventing technologies to augment the efficiency of existing utility assets. Ready for the most useful fifteen minutes of your week? Hit play! If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
As our Secretary of Energy says, deploy deploy deploy! It’s incredible to see how hard we’re pushing to modernize the grid, but, we also must maintain and ensure solar projects are delivering on every kilowatt hour that we promised. Today’s guest has been delivering on those promises for nearly two decades. Josh Fraughton, a renewable energy veteran with nearly two decades of experience in the solar industry, has seen firsthand the increasing need for a stable supply chain for solar O&M. So Josh collaborated with RNWBL at the founding of R7 Supply, a venture so immediately successful that it scaled to meet to start filling the gaps within 18 months and continues strong today under RNWBL.Today, he shares his entrepreneurial journey with us. Expect to learn:Josh’s story of going from boots-on-the-roof as an installer to orchestrating O&M and supply chain operations for industry giants.A business idea to address a need in the solar industry that Nico and Josh both believe will be hugeJosh’s plan to tackle obsolescence in solar components and ensure that systems remain efficient and viable over time.How well-intentioned entrepreneurs are creating their own inflation in the solar industry. Don't miss out – press play to learn more about optimizing the O&M side of the solar industry and Josh’s extensive experience solving the industry’s problems.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Increasing extreme weather events year over year are forcing all energy assets to reconsider asset protection and resilience. The solar industry has been wrongly accused of grid reliability issues in the face of these extreme events, but what does the data say from operating assets that have “weathered” the storms? Lightsource BP’s Kevin Christy is working to prove solar energy's resilience (especially during challenging weather conditions) and address misconceptions about renewable energy in grid stability and performance. As Head of Innovation and Operational Excellence for Lightsource BP, he and his colleague Dave Martin explore the future of solar energy, discussing advancements in technology, operational efficiency, and the crucial role of data analytics in optimizing solar plant performance.Expect to learn:Strategies for managing solar assets during extreme weather events (like hail mitigation and Texas’s Winter Storm Uri)Exactly how reliable solar is in extreme weatherHow automation and digitalization will change solar plant operations and maintenanceThe role of renewable energy, particularly solar, in creating a more stable energy gridHow Kevin Christy addresses common misconceptions about renewable energy's grid impactThis episode is essential listening for anyone interested in the cutting-edge of solar innovation and the pivotal role renewables will play in shaping a stable power supply.You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/
Our guest today points out that energy efficiency is actually employing MILLIONS MORE than Renewable Energy as a sector!Paula Glover, President of the Alliance to Save Energy, is fighting on the front lines to reduce energy waste. She uses her platform to champion energy efficiency as a cost-saving measure and a fundamental principle for achieving energy justice and economic growth. Paula believes that the "first fuel" is non-consumption. Paula’s a returning guest to the show (Ep 333) but it’s our first time digging into her career evolution and role in championing Energy Efficiency.Expect to learn: How many people the energy efficiency sector employs (hint: it's way more than you think)Why energy efficiency is foundational to achieving broader economic and environmental goalsPaula and the Alliance to Save Energy's strategies to educate the younger generation about energy efficiency An unlikely ally to black industry leadership that led to a best-selling book Why Paula thinks diversity, justice, equity and inclusion have been sidelined as a conversation.Why are you still reading…click play and find out for yourself.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
By 2050, around 80 million metric tons of solar photovoltaic (PV) modules will reach the end of their life globally (according to NREL). 10 million metric tons will be in the United States. But this is not an issue for a far-off future. As we transition to renewable energy, we create a massive volume of waste just from manufacturing and transporting batteries and solar panels. So, what can we do to improve this process now, rather than in 25 years? Kelly Weger, the Director of Sustainability for North America at Qcells takes us through their plan to reduce embodied carbon across the entire supply chain—from manufacturing to end-of-life recycling. Expect to learn:How Qcells is reducing embodied carbon throughout their supply chain, from material sourcing to end-of-life recycling.The strategy behind Qcells and SolarCycle’s circular economy superhero partnership.What it will take to create a true circular economy in solar, a vision Qcells is actively working towards.How certification standards like EPEAT validate a company’s sustainability claims. How much Qcells has invested in their wafer manufacturing facility in Georgia (it’s a massive number). This conversation lays out the proactive steps any organization can take to mitigate environmental impacts. A circular economy is not a far-off pipe dream, but to get there, we’ll need to be far more intentional with how we build.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Permitting. The word is enough to send shivers down the spines of most PV professionals.Obtaining permits for solar projects, no matter the scale, is a major roadblock in the transition to renewable energy, and often causes project delays that last weeks or even months. Robin Laine, CEO & Co-founder of Transect,is working to simplify the land permitting process for solar developers.Robin, who has a background in environmental consulting, founded Transect to address the inefficiencies plaguing the solar project permitting process. Their due diligence software is designed to streamline site assessments for land developers in the renewable energy industry. Transect reduces assessment timelines from weeks to minutes by leveraging an innovative mix of public and proprietary datasets, and helps developers ensure they are focusing their efforts on the right properties and activities to get more solar through the permitting queue.Expect to learn: How Robin and her co-founder collected and leveraged freely available land data to create a desperately needed tool for developersHow Transect developed their Minimum Viable Product (MVP) Why Transect's early success with customers like Recurrent Energy set them apart from competitors and positioned them as a leader in the field.What it took for Transect to acquire significant clients and secure Series A funding.Transect’s plan to continuously innovate and iterate products to maintain market relevance and accelerate the energy transition.Robin Laine's story showcases the entrepreneurial spirit needed to make the clean energy transition more efficient and accessible. Ready to get inside the mind of a creative front-line solar warrior? Hit play!If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Is switching from natural gas to electricity as straightforward as flipping a switch, or are we overlooking hidden complexities? Many homeowners want to switch from gas to electricity but underestimate the challenges of making the transition. Some stop short when they learn they’ll need to completely retrofit their homes to accommodate new, clean energy sources.  Caroline Hon, Head of Gas Network Strategy and Planning for New England Gas at National Grid, one of the largest utilities in the Northeast, takes us through the strategies National Grid is employing to facilitate this transition among its customers, many of whom live in homes with outdated heating systems. By prioritizing education, exploring alternative heating options such as air source heat pumps and geothermal systems, and addressing the economic concerns of customers, National Grid is navigating the delicate balance between homeowner expectations and the push for decarbonization. Expect to learn:The importance of homeowner education in facilitating their transition to cleaner energy sources.The role of alternative heating options (air source heat pumps,geothermal systems, etc) in decarbonization.The economic considerations that influence customers’ energy use decisions. The challenges and opportunities presented by older houses in the Northeast.The significance of data sharing and collaboration across utilities in strategizing for decarbonization.Why a cautious approach to decommissioning gas systems is necessary to ensure a smooth transition to electricity without compromising reliability.This conversation sheds light on the intricacies of transitioning to a sustainable energy future and underscores the importance of a holistic approach that considers the diverse needs and concerns of all stakeholders. The energy transition is not black and white. It takes empathy and compassion to walk into the future of energy in an equitable way! If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Wondering how your state can set and exceed lofty renewable energy targets? Today’s episode is for you. In 2019, Maryland doubled their renewable energy target: aiming for 50% renewable energy by 2035 and net zero emissions by 2045. So, how are they doing? Stephanie Johnson, President and Founder of the Maryland Renewable Energy Alliance (MD-REA), shares her perspective from the front lines. She discusses how she transitioned from the world of corporate compliance, recruited to a career in renewable energy advocacy by Catherine Mclean and prepared for her interview with the help of our SunCast Podcast. Stephanie discusses some of Maryland's key challenges with Nico from land constraints to a lack of transmission lines. She highlights MD-REA’s community outreach and Maryland’s strategy to surmount their state-level barriers.Expect to learn: How the implementation of the Climate Solutions Now Act and the Renew Act will accelerate Maryland's transition to renewable energy.What it takes to build state-level community engagement and support for the development and siting of renewable energy projects. How MD-REA and other organizations like the League of Conservation Voters are fostering a dialogue with key communities to foster this engagement.Maryland’s plan to bridge their funding shortfall of about a billion dollars annually, critical for Maryland to meet its renewable energy goals.How advocacy groups and alliances can build relationships between stakeholders to facilitate key policy discussions.Stephanie Johnson is a true solar warrior in the trenches, leading the charge to turn Maryland's clean energy aspirations into tangible realities. Her work epitomizes the dedication and strategic thinking required to navigate the complexities of the clean energy transition.Interested in how we can win the ongoing battle between renewable energy targets and state’s rights? This one’s for you. We hope you enjoy listening to it half as much as Nico enjoyed recording it.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
What's the value of a NABCEP certification? Since most solar companies don't require one, is it worth the time and money? At RE+ Northeast a few weeks back, Jada Alcindor from NABCEP asked around to answer one of the industry’s key questions: “How much does a NABCEP certification help installers when it comes to designing systems accurately?” When she sat down with John Novak, the founder and CPO of Scanifly, she found a clear answer. And you get to ‘eavesdrop’ on this conversation between two solar junkies as they break down the benefits of certifying installers, talk up some industry-leading tech, and show you how to get free continuing NABCEP education credits. Scanifly is a design software that gives PV designers an edge by providing accurate, real-time roof measurements using drone footage. Scanifly's software helps PV designers eliminate guesswork from satellite imagery and make fewer design mistakes. Expect to learn: How and why a NABCEP certification gives solar designers a clear edgeHow Scanifly's software can turn anyone into a solar project wizardHow to use a drone to lay out where the panels in a solar system should go, down to the inch.A sneak peek into what Scanifly will teach at the upcoming NABCEP conference.Where to find a free resource to become a Scanifly certified designer and surveyor If you're curious about designing top-notch solar energy systems or just love learning about interesting technology, hit play! To learn more about Scanifly you should find their booth at the upcoming NABCEP conference in Raleigh, North Carolina, from March 18 to 21, 2024! See you in RaleighThis is NOT a paid endorsement or advertisement from NABCEP nor from Scanifly.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Can we build an 80% clean energy future without reliable, wide-scale energy storage? It's unlikely. So, what needs to happen? Joan White, Director of Storage and Interconnection Policy at the Solar Energy Industries Association (SEIA), has been fighting to answer that question for years. Now that The Inflation Reduction Act has made it cheaper and easier to produce energy storage technologies domestically, we're seeing heavy investor interest in energy storage. But is it a sustainable market, or are we in an energy storage boom/bust cycle? In this week's conversation, Joan explains how we can build a sustainable energy storage market. Expect to learn: Joan's predictions for the future of energy storage The critical safety code all energy storage installers should be trained in )and how to access the training cheaply)Exactly how The Inflation Reduction Act has set up energy storage manufacturing for success. Tips for making energy storage facilities more efficientWhat needs to happen before we see widespread energy storage adoptionEssential advice for starting an energy storage businessWhy Nico's friends hate when he says energy storage is in a "boom." And much more. Are you prepared for the energy storage boom? Press play and find out! I was intrigued by just how smart and articulate Joan is that I can’t wait to have her back on the show. What would you like to learn about next time?If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
How did Nextracker become the leading solar tracker manufacturer in the world in 10 years, and what was the secret sauce of one of the most successful IPO’s of 2023?  We finally have Nextracker’s Senior Vice President of Marketing, Kristan Kirsh, on the show sharing her journey of helping elevate Nextracker from 400 Megawatts to 90 Gigawatts in shipped solar trackers.With Kirsh running marketing since 2015, Nextracker has not only navigated its landmark public offering but has also cemented its status as an industry icon. This episode delves into the strategic layers of her successful marketing prowess that has served as exemplar within the solar sector, offering listeners a chance to explore:The creation of a customer-centric culture that goes beyond listening to actively incorporate feedback into both product development and marketing strategies.The use of storytelling to make complex technological solutions relatable and captivating in a way that’s meaningful to the audience.The importance of diversity and inclusion in fostering a creative and robust marketing team, and how to encourage diversity and inclusion at a high level.Strategies for managing significant milestones, from tactically naming products to dealing with multiple stakeholders in the IPO process.Nextracker's philanthropy, supporting nonprofits like Green Empowerment with small-scale solar projects in Africa and Latin America.This interview with Kristan Kirsch demonstrates the power of strategic marketing, cultural and global diversity, and truly empowering others to elevate the industry.  And we had the honor of bringing it to you live in-person from the comfort of Kristan’s Bay Area living room! (so, definitely tune in on Youtube and watch!)If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Community solar has proven a viable pathway to more affordable and equitable clean energy, but how do developers overcome one of the main hurdles to the project’s success - community engagement? Founded with a commitment to making solar energy accessible to all, Solstice has become a key player in community solar, especially in the US Northeast, emphasizing the importance of community engagement and education in expanding renewable energy access. In this episode, Sandhya Murali, Co-founder & COO of Solstice, outlines the company’s strategic decisions and cultural values that have yielded broad success as a community solar pioneer. She delves into how Solstice:Cultivates community trust and broadens solar participation through education and transparent communication.Implements strategic marketing to nurture long-term community relationships.Empowers communities through sustainable energy, whether it be homeowners, renters, businesses, nonprofits, or others. Listeners can also expect to uncover:How economic incentives that circulate through communities can encourage many others to transition to renewable energy Solstice’s proactive approach to engaging with communities in the early stages of solar projectsThe dedication developers must have to engage with the community they are building with to foster a long-term relationship and support for the mission This episode offers an in-depth look at how adhering to core values and focusing on community engagement can drive long-term success in community solar and beyond.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Can a company thrive for over two decades in the clean energy sector by steadfastly adhering to its core values, all while refusing outside investment and navigating the highs and lows of the renewable energy market? Bob and Maria Kingery, co-founders of Southern Energy Management (SEM) in North Carolina, have demonstrated that it's not only possible but can also set a new standard for success in the industry. Founded in 2001 with a mission to improve the way people make and use energy, SEM is a certified B corporation and named one of the best places to work by Inc Magazine.In this episode, Bob and Maria share their journey, from working at Burts Bees to founding SEM. As they navigated the ups and downs of entrepreneurship, they eventually landed on the business model that works for them and keeps their core values and mission at heart. They authentically share how they've:built a culture centered on empowerment and continuous learningformulated a strategic approach to marketing that prioritizes education and fosters long term relationships, and created frameworks to ensure their business operates efficiently and grows sustainably.Additionally, listeners can expect to learn:The importance of maintaining a values-driven mission in the face of industry pressures and opportunities;Strategies for building a resilient and adaptable businessThe impact of distributed decision-making and inclusive leadership on employee empowerment and company culture;Lessons from riding and surviving the solar coaster and a near-extinction eventThrough their candid conversation, Bob and Maria Kingery offer insights into the power of principled management over short-term gains, showcasing how Southern Energy Management's approach to business and sustainability has not only stood the test of time but also paved the way for hundreds of team members and thousands of families to leave a generational impact on our planet.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Barry Reaves, serving as the Vice President for Diversity, Equity, Inclusion, Justice (DEI/J), and Workforce Development at the North East Clean Energy Council (NECEC), is tackling head-on the clean energy sector's need for a more diverse workforce. This challenge expands beyond ethnic boundaries, touching on gender, sexuality, and income status, highlighting the pressing need for a more inclusive approach in the industry's workforce development.The North East Clean Energy Council (NECEC) works tirelessly with a variety of partners across the Northeast, from Maine to New York, to encourage clean energy organizations to think comprehensively about workforce solutions that embrace diversity, equity, inclusion, and justice. Reaves’ role involves not just strategizing but shepherding projects with and for member companies that create equitable pathways in clean energy.This conversation contains enlightening lessons on the importance of workforce diversity from a practitioner on the front lines. It underscores the critical role that organizational leaders play as catalysts for change, advocating for diversity and inclusion right from the top. It also delves into the challenges policies can pose to such initiatives, emphasizing the need for holistic thinking in developing programs that attract diverse talent. Reaves’ work calls for inclusion beyond ethnicity, recognizing the need to encompass individuals from rural communities, the military, and various gender and sexual orientations, among others. Listeners will learn about the tangible benefits of diversity for companies, the significance of establishing connections with often overlooked communities, and the strategies the NECEC employs to foster a more inclusive clean energy sector. This dialogue sheds light on the imperative for equitable workforce development, but also illustrates how inclusivity can drive innovation and progress in clean energy and beyond.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Can the solar industry utilize advanced data analytics and software to address the challenges of integrating renewable energy sources into the grid, maintaining project quality, and ensuring long-term asset value? Where are there still gaps to address? As the industry matures, project developers, asset owners and grid operators are increasingly focusing on leveraging data streams from the field to enhance project performance as well as grid reliability. However, one element of data gathering has been a perennial gray area - accurate fieldwork management, which is still a very manual process in just about every respect. And it just may be the part of post-construction asset value retention that is most overlooked, till now.American Made Solar Prize winners, James Nagel and David Penalva, co-founders of SolarGrade by HelioVolta, converted their extensive experience in solar project development and data analysis into a robust software aimed at precisely this conundrum.  SolarGrade, a software tool designed to tackle this challenge by automating field reporting and creating a centralized database called SolarFax, akin to a "Carfax for solar." By integrating detailed project data, SolarGrade aims to improve predictive maintenance, enhance performance insights, and ultimately, support the reliable and cost-effective deployment of solar energy. And, like Carfax, it may prove incredibly useful in the valuation and resale of these assets someday.In this episode, James and David explore several key areas:The critical role of comprehensive data analytics in optimizing solar project performance;How SolarGrade is addressing the industry's data challenges by providing actionable insights;The balance between cost efficiency, quality, and safety in project development;The significance of early customer feedback in refining and scaling innovative solutions;The broader implications of data-driven decision-making for the future of renewable energy.Through their pioneering work, James, David, highlight the importance of balancing cost efficiency with quality and safety in solar projects, the value of field data, and how their journey through the American Made Solar Prize catalyzed their growth and software improvement , all while maintaining a passion for adventure and the great outdoors. Fun fact, if you WATCH this on Youtube, you’ll be able to appreciate just how outdoorsy David truly is, as we filmed in his garage where he has built his own rock climbing wall as a respite from the daily grind of startup life. He’s also responsible for Nico’s rekindling his love for the sport over the last year. They’d both love to talk climbing with you anytime…or meet you on the crag. Hope you enjoy! If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to a...
As more frequent extreme weather events become the new normal, grid operators and project developers alike seek improved data sources and market signals to help balance their daily load forecasts. The surge in electricity demand during such crises not only escalates power costs but also exposes the vulnerabilities of our energy grid, underscoring the urgency for innovative forecasting strategies. How do we harness data technology to better prepare for and respond to these environmental challenges? Sean Kelly, CEO of Amperon, provides nearly 2 decades of energy market & trading expertise to help us understand the implications. His firsthand encounter with the devastating effects of Winter Storm Uri highlights the tangible impact of these weather phenomena, and his stories help anchor the hard truth for his team and clients. At Amperon, Sean leveraged his extensive background in energy trading to pioneer the use of advanced analytics and machine learning in creating precise load forecasts based on real-time weather data. Their work enhances grid reliability and efficiency, offering a proactive approach to managing the unpredictability of weather patterns and their impact on energy systems.Here are a few things Sean teaches us in today’s Tactical Tuesday:the increasing relevance of data in forecasting and preparing for extreme weather events;how clean energy is a response to natural disasters and can help balance the grid; the imperative for regulatory agility to accelerate the clean energy transition; the financial wisdom in adopting a 'merchant mindset' for project optimization and security;the growing focus on asset management and risk assessment in energy investments; and the evolution of weather data as a key constituent to the clean energy transition. This conversation is a clarion call for collaborative efforts towards building a resilient and reliable clean power grid. You'll find more resources and learn about SunCast's guest(s), recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.You can learn more about partnering with SunCast here: https://mysuncast.com/sponsorsYou can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalusSubscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/
The United States stands at a pivotal juncture in its clean energy transition, with domestic energy storage manufacturing emerging as the cornerstone of its sustainable future. John Zahurancik, President Americas at Fluence, joins Nico Johnson to discuss the future of domestic battery manufacturing in the United States at Intersolar NA. Also, this episode features an exclusive recording of  Zahurancik’s keynote address which further discusses the need for the U.S. to ramp up its production of energy storage solutions, showcasing Fluence's leading role in this critical shift.What the audience can expect to learn:⚡️ The Critical Role of Domestic Manufacturing: Understand why bringing battery production home is key to America's energy independence and resilience.⚡️ Navigating Supply Chain Challenges: Learn how domestic manufacturing reduces risks from international disruptions, enhancing supply chain reliability.⚡️ Policy Clarity and Partnerships: How clear policies and strong partnerships are essential for accelerating the clean energy transition.⚡️Fluence's Strategic Initiatives: A closer look at Fluence’s efforts, including their manufacturing facility in Utah, to lead the U.S. in energy storage solutions.⚡️ Future of Clean Energy: Zahurancik's vision for a decarbonized future and how domestic energy storage manufacturing plays a crucial role.John Zahurancik's insightful keynote offers a comprehensive blueprint for transforming the United States into a leader in domestic energy storage manufacturing, emphasizing the importance of policy clarity, strong partnerships, and innovation.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 650 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly Linkedin Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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Comments (4)

Martin Nostrala

oiooo9omolol.mooooookki nio por lo ollomli por kmo por s kk.

Aug 12th
Reply

Randy Hinman

great show and an interesting perdition

Jul 26th
Reply

Randy Hinman

interesting perdition

Jul 26th
Reply

Randy Hinman

storage is the next movement

Jul 26th
Reply
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