DiscoverThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips
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The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Author: Virginia Kerr

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The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you’ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork.

Each week, discover how to:
- find your niche and ideal YouTube viewer
- plan 30–90 days of content fast
- write magnetic hooks & simple scripts that sell
- film with confidence (no expensive gear required)
- design thumbnails & titles that boost clicks
- turn subscribers into leads, clients, and impact
- get more views on YouTube

If you’re a purpose-driven entrepreneur, coach, or creator who wants to use YouTube to grow your business and brand—this podcast will show you exactly how.

Follow the show and grab free resources at thisisvirginiakerr.com
IG & YouTube: @thisisvirginiakerr
157 Episodes
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Your YouTube channel is up and running. You’re putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I’m sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you’ve been consistent but still aren’t seeing results, this episode is your blueprint for turning YouTube into a lead-generating, client-converting machine. Grab 5 Client Attracting Video Ideas here
Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I’ve been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I’m sharing: My story of posting daily for 21 days (and what it taught me). The surprising ways challenges bring clarity about what you want to talk about and who you’re serving. How consistency sparks creativity and helps you come up with fresh ideas. Why challenges create return + binge viewers (and why YouTube LOVES that). How challenges send the right signals to the algorithm so your YouTube channel grows faster. The role faith played for me in staying consistent, even when I wanted to quit. If you’ve been waiting for the “perfect time” to start, this episode will show you why momentum comes after you take the first step. 👉🏻 Be sure to subscribe so you don’t miss what I’ve got coming later this fall — a new way for us to walk through a challenge together! 👉🏻 Grab my FREEnVideo Ideas Guide: https://thisisvideoschool.mykajabi.com/opt-in 👉🏻 Email me and tell my what you'd like me to include in the challenge: virginia@thisisvirginiakerr.com
Have you ever felt like you couldn’t record a video because you didn’t have the perfect setup? I get it. I’ve been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School here.
If you’ve ever felt like you’re spinning your wheels on YouTube or wondering if it’s even worth it to keep going, you are not alone. I’ve been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. Family health issues, traveling back and forth, my son’s schedule—it’s been a lot. And I truly thought my channel might stay stuck forever. But instead of giving up, God used this season to teach me lessons I really didn’t want to learn…but desperately needed. And today I want to share them with you—through the lens of my own struggles—because if you feel delayed, stuck, or like your YouTube channel just isn’t growing, maybe these are the exact lessons He wants you to hear too.   Learn more about my coaching program, This Is YouTube School here.
If your YouTube channel isn’t growing as fast as you hoped, it might be because you’re making one of these common YouTube mistakes — and trust me, I’ve made most of them myself. Today, I’m sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more about my coaching program, This Is YouTube School here.
What if that gentle nudge you’ve been feeling to start a YouTube channel… isn’t just a creative itch or a marketing idea - but an actual invitation from God? In today’s episode, we’re having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Whether you’re resisting it, overthinking it, or just wondering if it’s really Him… this one’s for you. Learn more about my coaching program, This Is YouTube School here.
You don’t need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we’re talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you’ve never considered yourself a podcaster.   Checkout my YouTube Coaching program This Is YouTube School here.
Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you’re just posting in July. Today we’re talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download The Client Attracting Video Guide here. Checkout my YouTube Coaching program This Is YouTube School here.
Today I’m sharing the behind-the-scenes of the new video setup that completely changed the game for me. It’s nothing fancy- but it’s fast, flexible, and makes filming feel easy. I’ll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop overcomplicating everything. If recording feels like a whole production every time… this one’s for you.   Click this link to see the equipment in my setup. 🎥 Want help growing your business on YouTube? Click here to learn about my signature program, This Is YouTube School.
If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we’re walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..how you can recognize them, address them and move forward. Save $300 when you join This Is YouTube School before Monday July 14th. The price goes up Sunday night at midnight. Click here to learn more. Have questions? Email me at Virginia@thisisvirginiakerr.com
Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it’s not appropriate? Today I’m taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don’t know how.  You'll also hear how to take your story of transformation and use it to create a content strategy for your videos that will help you attract your ideal client and grow your business. And why those personal parts of us just may be the most important elements of our brand and business. Want to learn more about my group coaching program This Is YouTube School? Click here.
Do you have a hard time telling stories in your YouTube videos? Do your YouTube videos attract the wrong people or if they do attract the right people, they're not buying from you? We're solving all three of those problems in this episode. I'm giving you 5 YouTube video ideas to help you start telling stories so that your ideal viewer sees themself in your business and wants to work with you. And to make it easy for you- I'm giving you a Client Attracting Video Ideas Checklist to download right here.  That way you can start planning your next five videos right away. Want accountability and feedback to help you grow your channel and business faster? Learn more about my group coaching program This Is YouTube School here.
Is your YouTube channel growing at a snail's pace? Are you confused why you can't get people to buy from your videos? You might be making one or more of the 10 YouTube mistakes I'm covering today. Grab a pen and paper or your notes ap cause I'm dishing out the stuff that will move the needle on your channel and your business. Want me to help you grow your channel and buisness faster?  Check out my Group Coaching program This Is YouTube School here. Find my on YouTube here.
In this episode, we're helping you niche down so you can stand out in your industry, get clear on who you're helping and start making more money online. I'm asking you a set of questions so you know what to talk about and how to talk about it. Rhat way your ideal viewer feels like your content was created just for them! Want to make money with YouTube? Check out my group coaching program:  https://thisisvirginiakerr.com/this-is-youtube-school  
In this episode, I'm breaking down how I transitioned from Instagram to YouTube. If you're tired of daily posting, platform changes and burnout from Instagram, I'm giving you the exact steps I used to move my marketing to YouTube and start getting new clients every week. You'll learn strategies to make a smooth transition, and the tools you need to grow a profitable YouTube channel.  Learn more about This Is YouTube School:  https://thisisvirginiakerr.com/this-is-youtube-school
Editiing is what holds most people back from making YouTube videos. If that's you, this episode will give you practical filming tips so you can start growing your YouTube channel and growing your buisness with YouTube.   Want to learn more about This Is YouTube School click here. Our next challenge in the program starts Monday 3/24. Each day we meet for a live training, and I give feedback on the assignment from the day before.
I'm breaking down 5 reasons you need to quit Instagram if you're a buisness owner plus I'm giving you my simple strategy I use now to run my 6 figure business with YouTube. This is also a video- you can watch here. Want to get weekly video tips in under 3 mintues? Click here. Want to grow your YouTube channel and transform it in 30 days? Learn how here.
Starting a YouTube channel is stressful but you can remove a lot of that stress with these 10 Recording hacks. I used these same Youtube tricks when I started my channel at 45 and still use them 5 years later. Also this is a video, so if you'd like to watch the podcast video you'll find it here.
I'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.
Crafting your video skills helps you on and off camera. It impacts both your business and your personal life.  Bet you never thought it was that deep did you? I didn't. But I've learned more about me, become more confident, and a much better communicator because of what I've learned with video. My guest today is an example of that, too. Jenny Waters is a member of my program This Is Video School. In this episode, she shares how the course not only helped her build her business, it helped her in other areas of her life. You'll also hear why she continues to participate in the program's Reels Challenges even though she's taken all the lessons inside the program. You can find Jenny at @JennyWatersWellness both on Instagram and YouTube. Friday April 26th is the last day to save $100 on lifetime access to This Is Video School. For more information click https://thisisvirginiakerr.com/this-is-video-school. 
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