The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

AI is hurting people's retention and views on YouTube. It's changing how creators write, sound, and connect. And it's not good. In this episode, Virginia Kerr breaka down five ways AI is ruining YouTube videos. And how AI-written scripts can turn off your viewer and make you a weak content creator. I'm also showing you how to use AI so it helps you save time planning your YouTube videos and stand out in your industry. I'd love to hear what you thought of the episode.  Send me a note at virginia@thisisvirginiakerr.com And if you'd like to work with me- click here to learn more about Story Driven YouTube. https://thisisvirginiakerr.com/this-is-youtube-school 

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life. I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who you're creating for matters more than ever — whether you have a business or not. If you want more views in 2026 without burning yourself out or turning into someone you're not, this episode will give you a much clearer direction. Show Notes In this episode, we talk about: Why "what worked before" isn't enough going into 2026 The shift from polished, formulaic content to relatable, story-driven videos What viewers are actually responding to right now on YouTube Why clarity around your audience matters — even if you don't have a business The difference between creating helpful content and creating clickable content Real-life examples of what to post in different niches: Cooking and food content Real estate channels Home décor and lifestyle creators How storytelling drives views without feeling salesy Why chasing views alone is exhausting — and what works better long-term Want more support? If you're trying to grow on YouTube and want clearer direction on what to post, how to package your videos, and how to build momentum without burning out, you can learn more about my YouTube program at: https://thisisvirginiakerr.com/this-is-youtube-school       

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here. Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about: • How she built a YouTube system that actually fits her life • The mindset shift that finally made YouTube "click" • How storytelling helped her connect instantly with the right people • Why she's more confident than ever showing up on camera • The business growth she's already seeing from this clarity and consistency If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support.   ✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends. 👉 Black Friday Special: Save $300 here!   Learn more about Nikki: Freebie: 5 Days to Finally Know What to Eat in Perimenopause  Website: www.intentionalwellnesscoaching.com Podcast: Real Food. Real Energy. Real Life.  

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to make videos that lead viewers toward becoming clients. These are simple, proven steps that work especially well for creators over 40 who want clarity and growth without burning themselves out. If you're tired of guessing your way through your channel, this episode will give you a clear direction for what to fix first. Black Friday Special — Save $300 My Black Friday special for Story Driven YouTube School is officially live. From now through November 21st, you can save $300 on the full program and get the step-by-step system you need to create videos that get views and build your impact and community. Grab the Black Friday special here 👉🏻 https://thisisvirginiakerr.com/this-is-youtube-school 

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record, edit, and publish for consistency Build a repeatable YouTube video planning system that saves time and boosts performance Whether you're a content creator or business owner over 40, this is the simple framework I use to create videos that connect, convert, and grow my channel. 🎁 Free Download: Grab my free guide — Your First 5 YouTube Videos — and start your channel with clarity and confidence: https://thisisvideoschool.mykajabi.com/opt-in  💥 Black Friday Special: Don't miss the biggest sale of the year on This Is YouTube School! From Tuesday, November 18 through Friday, November 21, you can join my full course at a special Black Friday rate and learn how to grow your channel and your business on YouTube.

What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode will inspire you to start — even when it's messy. You'll hear: The truth about what daily vlogging actually teaches you Why perfection kills creativity (and what to do instead) How this challenge helped me reconnect with my purpose as a creator What I'll do differently next time Whether you're a YouTuber, business owner, or midlife creator trying to find your voice again, this one's for you.

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no fancy gear or editing required.

We're getting real today. I've been in a creative rut. Not because I've lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you're juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you're supposed to be creative? Yeah. That's where I've been. So today I want to talk about how I'm working my way out of this creative fog — what I'm doing differently, the new gear I just bought (and why I felt both excited and guilty about it), and how I'm using my upcoming trip to spark joy and creativity again.

Some of the fastest-growing YouTube channels right now aren't using fancy edits, trendy hooks, or viral tricks — they're growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You'll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you're just starting on YouTube or ready to simplify your strategy, this episode will show you why real connection always outperforms perfect production. Learn more about my coaching program, This Is YouTube School here.   Small Retired Life: https://www.youtube.com/@smallretiredlife SIlver and Solo: https://www.youtube.com/@silverandsolo  Rob the Maritimer: https://www.youtube.com/@RobtheMaritimer 

You know those first ten seconds when you hit record, and you're like, 'Do I say hi first? Do I introduce myself? Do I just start teaching?' — and somehow whatever you pick feels awkward? Yeah… been there. Today we're talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let's make sure your intro grabs their attention so they keep watching your video. Learn more about my coaching program, This Is YouTube School here.

Your YouTube channel is up and running. You're putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I'm sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you've been consistent but still aren't seeing results, this episode is your blueprint for turning YouTube into a lead-generating, client-converting machine. Grab 5 Client Attracting Video Ideas here

Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I've been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I'm sharing: My story of posting daily for 21 days (and what it taught me). The surprising ways challenges bring clarity about what you want to talk about and who you're serving. How consistency sparks creativity and helps you come up with fresh ideas. Why challenges create return + binge viewers (and why YouTube LOVES that). How challenges send the right signals to the algorithm so your YouTube channel grows faster. The role faith played for me in staying consistent, even when I wanted to quit. If you've been waiting for the "perfect time" to start, this episode will show you why momentum comes after you take the first step. 👉🏻 Be sure to subscribe so you don't miss what I've got coming later this fall — a new way for us to walk through a challenge together! 👉🏻 Grab my FREEnVideo Ideas Guide: https://thisisvideoschool.mykajabi.com/opt-in 👉🏻 Email me and tell my what you'd like me to include in the challenge: virginia@thisisvirginiakerr.com

Have you ever felt like you couldn't record a video because you didn't have the perfect setup? I get it. I've been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School here.

If you've ever felt like you're spinning your wheels on YouTube or wondering if it's even worth it to keep going, you are not alone. I've been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. Family health issues, traveling back and forth, my son's schedule—it's been a lot. And I truly thought my channel might stay stuck forever. But instead of giving up, God used this season to teach me lessons I really didn't want to learn…but desperately needed. And today I want to share them with you—through the lens of my own struggles—because if you feel delayed, stuck, or like your YouTube channel just isn't growing, maybe these are the exact lessons He wants you to hear too.   Learn more about my coaching program, This Is YouTube School here.

If your YouTube channel isn't growing as fast as you hoped, it might be because you're making one of these common YouTube mistakes — and trust me, I've made most of them myself. Today, I'm sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more about my coaching program, This Is YouTube School here.

What if that gentle nudge you've been feeling to start a YouTube channel… isn't just a creative itch or a marketing idea - but an actual invitation from God? In today's episode, we're having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Whether you're resisting it, overthinking it, or just wondering if it's really Him… this one's for you. Learn more about my coaching program, This Is YouTube School here.

You don't need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we're talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you've never considered yourself a podcaster.   Checkout my YouTube Coaching program This Is YouTube School here.

Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you're just posting in July. Today we're talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download The Client Attracting Video Guide here. Checkout my YouTube Coaching program This Is YouTube School here.

Today I'm sharing the behind-the-scenes of the new video setup that completely changed the game for me. It's nothing fancy- but it's fast, flexible, and makes filming feel easy. I'll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop overcomplicating everything. If recording feels like a whole production every time… this one's for you.   Click this link to see the equipment in my setup. 🎥 Want help growing your business on YouTube? Click here to learn about my signature program, This Is YouTube School.