Podiatry Marketing

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how podiatrists can build stronger referral relationships through outreach that feels personal, not generic. They explain that many potential referrers (urgent care, pediatricians, dermatologists, PTs, endocrinology, orthopedics) often don’t know what podiatrists treat or how quickly they can see patients, so practices must clearly communicate a focused set of services they want more of. The episode outlines using AI tools like ChatGPT and Claude to quickly build and maintain targeted referral lists from online sources, craft specific letters that address each referrer’s needs, and refine existing materials while carefully verifying accuracy. They emphasize consistent multi-touch outreach (letters, postcards, coffee/lunch-and-learns) and tracking results by asking patients who referred them, digging beyond “Google,” and closing the loop with prompt consult notes.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin share 21 video ideas that aren’t directly about foot problems but still help market a podiatry clinic by building trust and familiarity. Tyson suggests filming behind-the-scenes content such as orthotic cover gluing and materials, orthotic adjustments, equipment servicing, wax foot bath setup, instrument sterilization and autoclave processes, tools and blade types, treatment room prep and cleaning products, and practical patient guidance like car parking directions, online booking tutorials, and navigating the clinic website. They also recommend introducing team members on video, giving a full clinic tour (including technology like milling machines), and creating seasonal or event-based videos like decorating for Christmas or the Olympics, emphasizing using the right platforms and timing.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss Jim wearing a purple Stella’s Playground shirt to support an accessible playground project in Milwaukee inspired by a friend’s daughter, Stella, who has been recovering after brain cancer surgeries and rehab. They then shift to how Google Gemini has begun booking doctor appointments via Zocdoc in the U.S., moving patient behavior from searching for providers to directly securing available times, often based on insurance and real-time schedule access. Jim explains why clinics may lose patients if their calendars aren’t visible to these AI/booking networks, the tradeoffs of schedule control and patient screening, and privacy considerations like HIPAA compliance and BAAs. They discuss costs and ownership issues with intermediaries such as Zocdoc and recommend turning on EMR online scheduling, starting with limited visit types or days, and ensuring practice information is accurate across profiles.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss the idea that creativity is simply connecting existing “dots,” not inventing something from nothing, and challenge podiatrists to combine podiatry with another industry concept to generate new business ideas. Tyson shares examples of successful dot-connecting from other industries, including Capital One Café (bank + café), a coffee shop that becomes a wine bar in the afternoon, drive-through ATMs, blended cuisines, and bourbon infused with banana, emphasizing that innovation is often evolutionary. They encourage looking outside podiatry to learn from hotels, airlines, restaurants, Apple, gyms, dentists, and retail, and highlight how AI can be connected to clinic systems for notes, FAQs, follow-ups, and training. They recommend brainstorming without judgment, testing ideas, dropping what doesn’t work, and using their resources, including Tyson’s “creativity day” and Jim’s practice visibility scan.✉️ Contact: [email protected]

📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Jim McDannald, DPM, and Tyson Franklin discuss how clinics can prepare for the Q4 “deductible season,” when patients who deferred care earlier in the year may say yes once deductibles are met or benefits are about to reset. Jim outlines a five-part playbook: explain the deductible math patients often overlook, pull a list of deferred patients already in your EMR, send one clear recall email (with deadlines and capacity expectations), change ad messaging without necessarily increasing budget, and drive traffic to a dedicated landing page (not the homepage) that explains end-of-year benefits and answers common questions. They also stress preparing staff for increased inquiries and avoiding last-minute December demand that can create negative sentiment or reviews.✉️ Contact: [email protected]