Claim OwnershipPodiatry Marketing
Subscribed: 9Played: 677
Subscribe
© 2022, Podiatry Marketing
Description
Conversations on building a successful podiatry practice with Tyson E. Franklin and Jim McDannald, DPM.
Look for new episodes every Monday morning.
Look for new episodes every Monday morning.
220 Episodes
Reverse
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of knowing market demographics to tailor marketing strategies specific to local areas. They explore how to leverage tools such as census data to identify unrecognized revenue opportunities and enhance the effectiveness of marketing efforts. Additional key topics include the importance of dedicated local web pages, mining existing patient data to identify additional service opportunities, and creating smooth patient experiences through well-developed systems and workflows. The episode also explores how podiatrists can build clinical confidence to consistently present treatment options, thereby ensuring better patient care and practice growth.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why patients often trust TikTok and Instagram creators more than qualified podiatrists. They explore ten key reasons, including the power of confidence over credentials, the impact of simple stories over complex science, and the importance of visibility and relatability. They also discuss the dynamics of trust-building and the need for podiatrists to adapt their communication strategies to be more patient-friendly to provide better care.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle common doubts and myths about the effectiveness of marketing in podiatry practices. From competing with hospital systems to the supposed need for daily social media posts, they break down five specific misconceptions that often hold podiatrists back. Learn why small market practices can actually dominate locally, how to optimize your Google Business Profile, and why past marketing failures may have been due to the wrong tactics or timing. Whether you're in a specialized or general practice, this episode offers actionable steps to enhance your marketing efforts and grow your patient base.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into why building credibility often outperforms paying for advertising. They discuss how credibility and trust are built through real-world interactions and networking, rather than just through online ads. The conversation highlights the limitations of advertising, the power of referrals, and how borrowed credibility from trusted sources can significantly impact a podiatry practice. Practical steps for creating a credibility map and the importance of adding value first are also covered. Don't miss insights into why ads stop when the budget runs out, while credibility keeps compounding over time.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss crucial strategies to enhance private practice online visibility. They explore the fundamentals of being found online, the importance of having a well-maintained website, leveraging Google Business Profiles, and the impact of reviews. The duo provides practical tips on ensuring your clinic appears in local search results, optimizing your digital presence, and maintaining consistency across platforms. This episode is packed with insightful advice to help podiatrists capture more patients and build trust in the digital age.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the benefits of utilizing AI for creating blogs and other content in the podiatry field. Learn how AI can help you produce content consistently, overcome blank page syndrome, educate patients without overthinking, improve SEO, and save time. They also share practical AI prompts to get you started and discuss how AI can help you stand out against competitors. Whether you're new to AI or looking to enhance your current strategies, this episode is packed with valuable insights and tips to elevate your podiatry practice.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into Greg McKeown's 'Essentialism' and explore how its principles can be applied to podiatry practice. Learn about the importance of designing your practice intentionally, understanding trade-offs, finding your niche, creating space to think, and the power of saying 'No.' Perfect for podiatrists looking to streamline their practice and focus on what truly matters. Don't miss out on actionable tips and strategies to build a fulfilling, sustainable podiatry career.Essentialism: The Disciplined Pursuit of Less by Greg McKeown: Amazon | Audible✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the vital role of Call-to-Actions (CTAs) in podiatry practice marketing. They emphasize that without a clear call to action, marketing efforts can become mere background noise. The duo discusses various types of CTAs, ranging from appointment-based to education-focused, and emphasizes the importance of guiding patients through their journey. They also highlight the importance of engaging content and the benefits of measuring CTA effectiveness. Tune in for practical tips and insights to make your marketing more effective and turn passive viewers into engaged followers.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into this week's episode of Podiatry Marketing. With the New Year upon us, it's prime time for fitness resolutions and the medical issues that come with them. Tyson and Jim discuss how to attract and cater to new patients—particularly those lacing up their running shoes or joining gyms for the first time. Learn about effective strategies to target new athletes, the importance of understanding patient needs, leveraging your Google Business profile, and creating engaging content to answer common questions. Ensure your clinic stands out and is prepared for the influx of new patients this season. Perfect for podiatrists looking to optimize their marketing strategies in the new year.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into effective networking strategies for podiatrists. Discover why networking is essential for career growth in the podiatry profession, and learn practical tips for making meaningful connections at conferences and meetings. Whether you're a new graduate or a seasoned podiatrist, this episode offers valuable insights into how to build lasting professional relationships and stand out in your field.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies for private podiatry practices to compete against larger hospital systems and multi-specialty groups. They explore the growing trend of hospitals incorporating podiatry departments and private equity forming mega groups, and address the fears that many private practitioners have about competing with these larger entities. The episode outlines five key advantages that private practices have over hospital systems, including personal branding, speed, better patient experience, focused reviews, and specialization. Listeners are encouraged to leverage these advantages in their marketing strategies to outperform larger competitors.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, tackle the crucial topic of understanding your patient avatar and crafting a compelling call to action before leveraging AI tools. They emphasize the importance of thoroughly understanding who your ideal patients are and where they are in their journey before creating any content, whether it's blogs, videos, or social media posts. They highlight the importance of effective AI prompts and how AI can help develop a robust framework for your content. This episode is packed with practical tips and real-life examples to help you create targeted, high-quality marketing content for your podiatry practice.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest trends and shifts in local SEO that podiatrists need to know for 2026. They delve into the importance of Google business profiles, prioritize review recency over quantity, consider engagement signals as ranking factors, examine the impact of social signals, and highlight the critical role of NAP (name, address, phone number) consistency. Learn why Google Business Profile may matter more than your website, how to keep your review strategy effective, and why social media engagement is becoming increasingly significant. Stay ahead with these actionable tips to make your clinic more visible locally.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the critical strategy that every new podiatry business owner should implement to save years of frustration: tracking every number from day one. They dive into the importance of monitoring data, such as new patient numbers, referral sources, average patient spend, rebooking rates, revenue per hour, and Google reviews. They also share practical tips for building relationships with referral sources and making smart marketing decisions based on accurate data. This episode is packed with actionable advice for podiatrists looking to grow their practice effectively. ✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of selecting the right email marketing platform for podiatry clinics. They discuss the importance of consistency in marketing efforts and the significant benefits of email marketing as a key component of a clinic's overall marketing strategy. The episode covers how to navigate the trade-offs of different platforms, the necessity of HIPAA compliance for certain types of emails, and provides recommendations on user-friendly and effective email marketing tools such as MailChimp, Kit (ConvertKit), and MailerLite. ✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, share valuable insights on seven simple ways to increase foot traffic in your practice. Topics include the importance of owning your Google Business Profile, leveraging local networking, collaborating with allied health professionals, creating microcontent, establishing memorable patient touchpoints, community involvement, and utilizing your stationery as a marketing tool. Tune in for practical tips that require minimal cost but can make a significant impact on your clinic's success. Ideal for podiatrists seeking to increase patient appointments and expand their practices.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of repetition in marketing. They emphasize that repeating your message isn't laziness but a strategic approach to building authority and reinforcing your clinic's message. The conversation explores the benefits of consistency, leveraging AI to enhance communication, and understanding when to adjust your messaging. They also share insights on how repetition fosters trust with patients and why consistency is crucial across different platforms.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss effective strategies to increase podiatry referrals. Learn how to get on the radar of other healthcare professionals, build long-term relationships, and utilize online platforms like LinkedIn. Discover practical tips for positioning yourself as an expert, communicating effectively, and making your clinic easy to refer to. Don't miss out on actionable advice to boost your podiatry practice!✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the benefits and strategies of promoting same-day, no-wait visits in podiatry clinics. The discussion includes real-world examples, the importance of message consistency, and tips on how to train staff to reinforce the promise. They explore the competitive advantage of offering immediate care and its potential to attract and retain patients. Whether you're operating in North America or elsewhere, this episode provides valuable insights on how to stand out in a crowded healthcare market by offering rapid access to foot and ankle care.✉️ Contact: jim@podiatrygrowth.com
📊 Free for Practice Owners: Get custom insights showing exactly how patients find you online (or why they're not) → https://podiatry.marketing/reportIn this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the concept of 'helicopter marketing'–an inconsistent approach to marketing that many podiatrists fall victim to. They discuss the importance of maintaining a consistent marketing strategy, budgeting wisely, and building a 12-month marketing calendar. The hosts emphasize that regular, steady marketing efforts yield better results than sporadic, intense bursts. They also share practical tips on proactive planning, understanding your ideal patient, and engaging effectively with sales representatives. Tune in for valuable insights and strategies to ensure your marketing efforts build momentum and deliver sustainable results.✉️ Contact: jim@podiatrygrowth.com
Download from Google Play
Download from App Store
United States
amazing work guys!