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Description
Sales is a high-stakes team sport, and without the proper guidance, you might find yourself asking, "Do I have the right strategy to close this deal" "How do I reach the next level in my career?" Don't let this be you! Whether you're a solopreneur, a start-up, a C-Suite executive, or just starting, Against the Sales Odds with Lance Tyson is your roadmap through the world of complex sales.
Join me, Lance Tyson, and influential business leaders from various industries for in-depth discussions on entrepreneurship, business challenges, and strategies from their unique perspectives. Discover the philosophies and methodologies that drive success as these incredible guests reveal how they develop leadership styles, create self-sustaining sales cultures, and hone the skills necessary to thrive in today's dynamic business environment.
With decades of experience, I've seen firsthand what it takes to succeed. As Founder, President, and CEO of Tyson Group, I'vI'veovided tailored training and consulting services to powerhouses like the Dallas Cowboys, the New York Yankees, and Turner Construction, driving billions in revenue. My expertise spans other industries, including technology, logistics, finance, healthcare, construction, real estate, manufacturing, healthcare, and more.
Tyson Group has been recognized as a Top Sales Training Company by Selling Power Magazine for the past three years. It has twice been named The Sales Consulting Practice of the Year by the Stevie Awards and has also been recognized as a 2023 Inc. 5000 organization. I aim to help business leaders increase sales, hit revenue quotas, and seal complex deals. I have authored three best-selling books with a fourth on the way, solidifying my place as a thought leader in the sales world. Reaching the next level in your career requires passion, effort, skill, and resources. Through my long sales-consulting career and the fascinating experiences of my guests, Against the Sales Odds creates an essential playbook for businesspeople of different acumens everywhere. Listen to our informative conversations and transform your doubts into confidence, building an ever-growing, profitable business.
Tune in to Against the Sales Odds with Lance Tyson
at https://www.tysongroup.com/podcast.
Embrace the opportunity and become the business leaders of your dreams today!
68 Episodes
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In this episode of Against the Sales Odds, Lance Tyson sits down with Patrick Duffy, Chief Partnerships Officer at Monumental Sports & Entertainment. Monumental oversees the Washington Capitals (NHL), Washington Wizards (NBA), Washington Mystics (WNBA), the NBA G League Capital City Go-Go, and Capital One Arena, ensuring there is no off-season. Patrick shares his journey in the professional sports world, offering insights into his leadership path and philosophies. He reveals strategies that have guided his career, emphasizing the importance of devising and sticking to a plan. Patrick demonstrates the value of a marketplace strategy and maintaining a checklist to achieve goals. He also highlights the importance of hands-on leadership, encouraging his team to remain open-minded and leverage all resources, both human and analytical. For those aiming to climb the ladder or improve themselves, this episode is a must-listen. Get ready to improve your sales game and yourself!Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Sharpen your sales sword and create a winning sales culture! In this captivating episode of Against The Sales Odds, Lance delves into a compelling dialogue with Brad Fain, the VP of Ticket Sales & Service at the Detroit Pistons. Brad unveils his extraordinary journey in the professional sports realm, shedding light on his strategic leadership ethos centered around understanding the 'why.' Far from content with merely honing his team's skills, Brad leads by example, perpetually refining his expertise while fostering seamless communication and alignment among his peers. Whether navigating through triumphs or challenges, Brad remains an accessible leader, investing in his team's growth and ensuring their voices are heard. Through his unconventional path and relentless pursuit of excellence, Brad epitomizes an opportunistic spirit that ignites inspiration and propels others to new heights.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
In this episode of In-Sights, Lance takes you through the intricate world of negotiation, drawing from his own experiences with publishers. Join him as he unravels the essential strategies for successful deal-making, including the art of turning your opponent's tactics to your advantage and gaining insight into the buyer's mindset. Lance stresses the importance of never assuming a sale and shares the significance of empathetically addressing the concerns of the other party. Let's explore the analogy of negotiation as a strategic game of chess, where staying several steps ahead is key to achieving your goals. Tune in to discover how Lance approaches negotiations, ensuring he plays his cards right, even when the odds seem stacked against him. Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504 Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
What are the essential factors to consider to become a successful sales leader? Join Lance Tyson in this insightful short-form series 'In-Sights' as he dives into the essential elements of effective sales leadership. Discover the keys to not only achieving success but also fostering growth within your sales team. Are you and your team reaching the desired results? Lance shares invaluable insights on cultivating successful leadership by investing in your own skills and empowering your team to excel. Tune in now and unlock the secrets to impactful sales leadership! Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor.Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
What are the key things one needs to keep in mind to be an effective sales leader? In this episode of In-Sights, Lance Tyson dives into the realm of sales leadership, emphasizing the importance of human connection while maintaining a keen awareness of time management. As a leader, striking a balance between approachability and execution is key. Lance prompts us to ponder: Do we have the optimal talent onboard? Is our team primed for success? Can we cultivate a culture of coachability? While acknowledging the necessity of setting boundaries, Lance underscores the transformative power of assembling the right team—a catalyst for success not only for oneself but for the entire organization. Tune in for invaluable insights into navigating the intricate dynamics of sales leadership!Lance is the bestselling author of 'Selling Is An Away Game,' and 'The Human Sales Factor.' Be sure to sign up for Lance's LinkedIn newsletter here: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7123326552678805504Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
In this captivating episode of Against The Sales Odds, Lance engages in a thought-provoking conversation with Brad Luttrell, the Co-Founder and CEO of GoWild. Brad shares his remarkable journey of evolution and discovery as a budding entrepreneur. From navigating various roles within the organization, including sales, marketing, and revenue generation, he imparts invaluable insights into the essentials for entrepreneurial success, spanning from the formative stages to achieving productivity. Overflowing with wisdom, Brad shares profound quotes, recommends enriching books, and offers a treasure trove of insights during this enlightening interview.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Are you looking to separate yourself from the pack? Then you have to start preparing for impact as leadership opportunities come your way. In this first episode of Season 3 of Against the Sales Odds, Lance Tyson talks with Ryan Estis and Chad Estis about growing into their current roles along with their leadership philosophies. Ryan and Chad recently released Prepare for Impact: Driving Growth and Serving Others through the Principles of Human-Centered Leadership, where they guide us through the thirty steps that have helped them (and many others) throughout their careers. Along with these thirty steps, Ryan and Chad also have nine additional steps that help leaders show up for their teams. If you are a young business professional, a seasoned sales vet, or a leader, this is a must-listen and must-read! Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
In this episode of Against the Sales Odds, Lance sits down with Loren Feldman, the Founder and Editor-In-Chief of 21 Hats. Loren brings us through his journey as an editor in a newspaper, magazine, and more, from his time at Inc. to his founding of 21 Hats. He enlightens us on how to have the right mindset and how to understand your audience honestly. We can see Loren's unique ideas on how to approach challenges, ask questions, and listen to and understand feedback from others. As Lance and Loren move through the episode, we see the different engagement philosophies of being proactive in business! Learn more about Loren and 21 Hats by subscribing to his newsletter at http://21hats.substack.com.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Better humans make better leaders. In this episode of Against the Sales Odds, Lance sits down with CEO, author, and entrepreneur of Reboot.io Jerry Colonna. Jerry brings us his story and the hardships he faced throughout his career, providing valuable lessons and quotes on his philosophy in leadership and how to overcome forces in your systems. From moving out of the venture world and into the coaching world, Jerry works with his clients to help them grow up, be better humans, and become better Leaders--topics discussed in his book Reboot: Leadership and the Art of Growing Up. Join Jerry Colonna today, and let's unpack more valuable insights together! Also, don't forget to grab a copy of Jerry's new book, Reunion: Leadership and the Longing to Belong. Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
In this Against the Sales Odds episode, Lance sits down with Qiava Martinez, Las Vegas Raiders SVP and Chief Sales Officer. Qiava brings us through her journey from her education to her current position in the professional sports realm. Qiava stresses how building relationships helps determine not only your team's success but your organizational success as well. Even through major moves and life changes, she has kept the same mentality that helped her climb through the Raiders organization. From staying prepared to building relationships, Qiava gives us insight on how to stay the course to succeed. Grab your helmets and ride into her inspiring journey to success!Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Success in sales is about more than closing deals; it's about creating opportunities where none exist and empowering your team to shine. In this exciting episode, Lance Tyson sits down with Jason Gonella, the Senior Vice President of Ticket Sales at the XFL, for a deep dive into the world of project structuring and successful sales leadership. With a career spanning top sports organizations from the Eagles to the XFL, he walks us through the various models he has worked with and for creating success at all these different projects. From building a strong foundation and adapting to diverse markets to creating opportunities and defining success, Jason covers secrets and strategies in the world of ticket sales. Tune in now!Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
In this episode, Lance Tyson has a profound talk with Dan Lefton, Chief Revenue Officer and EVP of the Detroit Pistons. Dan walks us through his professional journey, from his time in Philadelphia, to what landed him in Detroit, and everything in between! He brings tremendous wisdom not only from his mentors but also from his own personal experiences, from calculating the right amount of risk to standing his ground on issues that matter. One of Dan's highest priorities is making sure he and his team provide solution-based thinking for partners and clients, and always putting their needs first.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
True mastery isn't a destination, but a deliberate journey where expertise, purpose, and joy intertwine to build better businesses and a more fulfilling life. In this episode, host Lance Tyson sits down with William Buist— speaker, mentor, and the author of Intentional Mastery. Together, they discuss the art of intentional mastery and its profound impact on building better businesses. William’s latest book serves as the foundation of the discussion, where he explores the three distinct phases of intentional mastery – the beginning of mastery, masterful strategies, and mastering joy. William also brings us through his journey (the joy you have to find in it) and the meaning of powerful words such as purpose, communication, skill, and strategy. This episode is brought to you all the way from England! Tune in now to align passion with purpose on your journey of intentional mastery.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Business is just like sports; you need the right strategies with the right people to succeed. In this episode of Against The Sales Odds, Lance sits down with Spencer Ambrosius, the SVP of Ticket Sales and Service for Ilitch Sports + Entertainment. Spencer walks us through his career and what has helped him succeed, from his time as a collegiate athlete to the business side of professional sports. Spencer has been through various roles in his career that have invoked many different qualities that have helped shape his leadership style. From mentors to creating his own style, Spencer is constantly looking for two things: hard work and coachability—two qualities that all leaders should take into account when searching for new talent. Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Success is tasteless without the sweetness and bitterness of the journey. The obstacle could be the way to your success. In this episode, Lance Tyson sits down with the Vice President of Ticketing, Sales and Service for the Denver Broncos, Marc Jackson, to take us across his journey as a collegiate athlete who played football at The University of Illinois. Marc talks about the work ethic and lessons he learned on the field and how they translate to the business side of professional sports in his current and past roles. Through his experience, he indulges us with great advice and his definition of success while bringing many lessons that have been passed down from family and mentors to help him succeed in his career. Marc brings so much value to this conversation, so let’s hit that play button and be inspired to move forward beyond the obstacles.Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Lance Tyson sits down with Joel Adams, the VP of Ticket Sales for the LA Clippers. This episode takes us through the hardships of his career progress and the unexpected challenges he has faced. He also talks about his journey in the professional sports industry. Lance and Joel have known each other for years, and Joel is mentioned in the first chapter of Lance's bestselling book, Selling is an Away Game! If you want to climb the ladder in your industry and career, this is a great listen with lots of insight on hard work. Learn how to hold people accountable, face difficult conversations, become a refined leader, and find the right leadership style for yourself and others.Sign-up for Lance Tyson's newsletter HERE. Love the show? Subscribe, rate, review, and share! https://www.tysongroup.com/podcast
Building your network is essential for personal and professional growth. But that network requires a relationship nurtured proactively. In this episode, Lacy Ekert, the Chief Partnership Officer of the Cincinnati Bengals in the NFL, tells us her story, where she grew up, up to her current position, and everything in between. Lacy brings insights on building your network effectively and how to build those relationships through her different opportunities throughout her career. Lacy loves to learn about other companies and people, which has helped her achieve marketing objectives and that has helped continue her career in partnerships. Get to hear Lacy’s strategic approach to fueling growth in the partnership space today!Sign-up for Lance Tyson's newsletter HERE. Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
This episode of Against the Sales Odds podcast features Jeff Morander, the CEO of ALSD. Jeff has vast experience and knowledge in the professional sports sales industry. From his time at Boston University to his current position as the CEO, Jeff gives valuable insight into how he has maneuvered his way through the professional sports world and how ALSD breaks down the silo of the fan experience. He shares best practices and strategies on how stadiums and organizations can enhance that experience for the luxury side of sports. This knowledge expands across all the major sports leagues and entertainment brands worldwide. Sign-up for Lance Tyson's newsletter HERE.Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
This episode of Against the Sales Odds podcast is an interview with Amir Zonozi, the President and Co-Founder of Zoomph. Lance Tyson and Amir talk about the intricate details of Zoomph, their partnerships, Amir's story from college to his current professional career, and everything in between. Throughout this interview, Amir expands on Zoomph's audience, partnerships, challenges, and day-to-day activities for his role.Sign-up for Lance Tyson's newsletter HERE. Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
Over the past five years, there has been a focus on increasing funding for businesses owned by women and BIPOC individuals. However, despite progress being made to close the funding gap, women-owned businesses in the US still only receive 7% of venture funds. Nevertheless, more companies and venture funds are being created to support underrepresented communities. In this episode, Lance interviews Nicole Jeter West, CEO of Underdog Venture Team, a next generation agency that provides an integrated mix of brand building services while investing in and partnering with ahead-of-the-trend startups within the sports industry. Underdog Venture Team aims to increase diversity in the sports industry and invests in businesses owned by BIPOC or women at a rate of 66%. They are a team of passionate underdogs, who build brands and create value, with a social impact model at the core of all they do.Sign-up for Lance Tyson's newsletter HERE. Love the show? Subscribe, rate, review, and share! https://www.lancetyson.com/podcast
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