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Creating a New Healthcare
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Last week, we talked about the six key drivers of personal health with Dr. Tom Frieden. But how does that factor into our conversation about the value (or not) of wearables and supplements?
This week, Dr. Zeev Neuwirth and Producer, Jess Greenwood, are back to unpack that for you. We discuss the role wearables do and potentially could play in helping each one of us achieve and maintain better health. We talk about how important it is to understand that the six drivers of personal health may be simple, but they’re not necessarily easy and why that means individuals are not to blame.
Most importantly, we offer an invitation. To those who are creating, supporting, or changing their own environments to support better health for themselves or their community. We want to hear from you! Please get in touch so we can share your story on the podcast.
As a society, and as an industrial complex, we’ve made health complicated…and expensive. But, epidemiology suggests that what we need to do to achieve and maintain personal health is really quite simple.
Dr. Tom Frieden returns to the show to talk about the second half of his book, The Formula for Your Health. Through extensive research and review of hundreds of epidemiological studies, he distills the findings down to six basic things we need to be doing in order to be healthy. Dr. Frieden acknowledges that there is nuance, but he also affirms that history is clear. There are other societies in the world that were and are far healthier than the US population, and NOT because they had wearables, packaged food, home massagers, or Pelotons.
Dr. Frieden is author of the book, The Formula for Better Health: How to Save Millions of Lives—Including Your Own. He is also the founder and CEO of Resolve to Save Lives, a global health organization that accelerates action against the world’s deadliest health threats. Resolve to Save Lives has worked with governments and other partners in more than 60 countries to save millions of lives. Dr. Frieden previously served as director of the U.S. Centers for Disease Control and Prevention (CDC) and New York City Health Commissioner, where he led efforts that increased life expectancy by 3 years and helped end major health crises including the largest US outbreak of multidrug-resistant tuberculosis, the 2014 West Africa Ebola epidemic, and responses to H1N1, Zika, and other threats.
It’s the start of a new year, and that means resolutions and recommitments to personal health and wellness. Undoubtedly, there were thousands of wearable devices purchased as presents over the holidays and many more in the post-holiday sale madness. Supplement commercials and social media ads are going strong as we start this new year. But, are these things actually necessary for health?
Today, we kick off our Winter Season of Creating a New Healthcare with a deep dive into the wellness industrial complex. Jess Greenwood, Producer of the podcast, joins Host, Dr. Zeev Neuwirth to dissect what we’ve heard from the experts interviewed on the show as well as our own personal experiences. We debate the role of wearables in behavior change, the influence of the wellness industrial complex, where supplements fit into a healthy diet, and what the companies that make these products really want and need from their users.
If you’ve been a bit skeptical if that Oura ring can help you achieve max readiness or even if you’re convinced those Magnesium supplements will be the game changer this year, this conversation is for you.
As we close out the year, Dr. Zeev Neuwirth steps away from his usual interviews to share a heartfelt, personal message directly with you, our listeners.
Certified Nursing Assistants. They are the lifeblood of so much of what we do in healthcare, particularly in elder care, and yet they rarely share the limelight with the doctors, surgeons, and specialists.
Our guest today, Peter Murphy Lewis, is a documentary film maker who started out just trying to educate the Nebraska government on the shortage of CNAs in their state. What started as a single, 20-min documentary has turned into multiple seasons of the hit show, People Worth Caring About. The docuseries highlights the work of CNAs in nursing homes, sharing their stories in order to change perceptions about the work they do and demonstrate the value and reward of this much-needed profession.
Peter Murphy Lewis is a healthcare advocate and former CNA himself. His work spans television, podcasting, and marketing, with a focus on caregiving and long-term care. Born in Kansas, Peter’s path took a dramatic — and deeply personal — turn when a health scare forced him to reassess his priorities. What followed was a journey from academia and international politics to global media, entrepreneurship, and eventually founding Strategic Pete — a platform dedicated to helping small businesses and entrepreneurs grow. Now, Peter uses his storytelling skills to challenge misconceptions about caregiving, aiming to reshape how society values care and those who provide it.
We know that healthcare is broken, but how, exactly? And why is it that nothing seems to be helping? Well, as Chris Deacon says in this honest, open interview, “Until the chassis of healthcare is rebuilt…what we put on top of it is always going to be fundamentally broken.”
Chris Deacon is a legal expert, a healthcare activist, and an author. Her most recent book, The Great American Healthcare Heist: Why We’re Paying More and Getting Less seeks to demystify the broken nature in order to help the recipients of that care…us…look at the world through a different lens. She believes that the one stop gap we haven’t yet employed in our efforts to change healthcare is the power of the American people and their vote, but they have to first understand the systemic reasons why healthcare is broken.
Chris Deacon is a distinguished consultant in employer-sponsored healthcare, advocating for cost-effective strategies that benefit both employers and employees. As a seasoned national speaker and a reliable source for industry publications, she stands out for her integrity and impactful content in healthcare discussions. Deacon’s tenure at the New Jersey Department of Treasury was notable for implementing cost-saving measures exceeding $3 billion, reflecting her commitment to fiscal responsibility and healthcare quality. Her leadership at VerSan Consulting, LLC is marked by innovative solutions that have significantly reduced healthcare expenditures.
See, Believe, Create. Could it be so simple?
Our guest today believes so. Dr. Tom Frieden has spent his entire career working public health, and in his estimation, these three words hold the key to better health for our communities, our world, and ourselves. It’s, as he says, a formula. In our conversation, Dr. Frieden shares tangible examples of how this formula has been applied successfully, and what changes we need to make as a country and society to achieve more affordable, more effective healthcare.
Author of the book, The Formula for Better Health: How to Save Millions of Lives—Including Your Own, which distills four decades of public health leadership into a clear, actionable framework to prevent unnecessary deaths, Dr. Frieden is also the founder and CEO of Resolve to Save Lives, a global health organization that accelerates action against the world’s deadliest health threats. Resolve to Save Lives has worked with governments and other partners in more than 60 countries to save millions of lives. Dr. Frieden previously served as director of the U.S. Centers for Disease Control and Prevention (CDC) and New York City Health Commissioner, where he led efforts that increased life expectancy by 3 years and helped end major health crises including the largest US outbreak of multidrug-resistant tuberculosis, the 2014 West Africa Ebola epidemic, and responses to H1N1, Zika, and other threats.
As an industry, we’ve been circling around the idea of value-based care for the past decade. But, did it ever occur to anyone to ask real people, the recipients of said care, what they thought or felt about that term? Turns out, they hate it.
Through focus groups and a step-by-step methodology, Natalie Davis and her team at United States of Care are redefining value-based care and many other critical issues in healthcare. The new branding, “Patient First Care” doesn’t just come with a new logo and look; it’s the language that can help policymakers get the bills that support this financial framework passed. Imagine that…listening to people, taking their feedback seriously, and crafting legislation that reflects what matters to them. Sounds brilliant, doesn’t it?
Our guest today is Natalie Davis, the co-founder and CEO of United States of Care, a nonpartisan organization working to ensure everyone has access to quality, affordable health care. She has nearly two decades of experience shaping health policy, including serving at the Centers for Medicare and Medicaid Services during the rollout of historic coverage expansions. She was recently recognized as one of Washingtonian’s “500 Most Influential People of 2025”
Do you have an Apple watch? Fitbit? Oura ring? Woop? Wearables have taken over in the past decade with claims that by constantly monitoring our heart rate, sleep, respiration, and activity, they can provide health data that can change your life. But is that really possible? Or even plausible?
Marco Benitez, former professional athlete, and the Founder and CEO of ROOK joins us on the Living Well series today to talk all things wearables. He sees tremendous potential with how the data these tools compile can be utilized across all aspects of our lives, including in our cars (!), to change our behavior. But he acknowledges there’s a catch. Many of these companies use the data collected not for YOUR benefit, but for theirs, and real change, well, there’s no magic bullet. It’s hard, takes time, and is all on you.
Raised in Mexico with an insatiable curiosity and entrepreneurial spirit, Marco Benitez built his career at the intersection of health, technology, and sports science. Starting as a Tae Kwon Do champion, Marco’s discipline and resilience guided him into biomedical engineering, then into high-stakes roles in pharmaceutical giants like Roche and Novartis. Here, he witnessed the transformative power of data in healthcare—and saw a profound opportunity to make health metrics more accessible and actionable. Determined to improve health management and bridge the gap between raw data and real impact, Marco co-founded ROOK.
The only device we’re with every day, all the time is our phones. And yet, we often travel to outpatient clinics, pay significant copays, and engage physicians once or twice a year to run tests on our bodies. What if we could do all of that with our phone?
Jason Moore, Founder and CEO of Spren, joins us on the podcast to talk about the premise behind Spren, a company that helps you turn your phone into a validated health lab. Formed out of his own challenges with gut health and gallbladder issues, Jason believes that no matter where we are on the health continuum, the process for getting closer to longevity and vitality is the same. Assess – Create a plan – Implement the plan – Reassess – Tweak the plan. It’s the microchanges, he asserts, those that are small but that consistently repeated that are most likely to get you (and him) from there…to where you want to be.
It’s always interesting when your podcast producer comes to you and says she thinks the innovations we’re featuring are sort of boring. Not exactly what you want to hear, but smart leaders take feedback like that and ask the question “Why is that?”
On today’s episode of Creating a New Healthcare, I invite that same producer, Jess Greenwood, who has herself worked in and around healthcare for over 25 years to join the show and talk about why the work we’ve featured recently feels boring and how that might just be the answer to transforming healthcare.
Listen in on this lively discussion and the conclusions we come to about what’s really required moving forward and why boring may just be beautiful.
On average, employers are unnecessarily wasting $4,000 per employee per year on healthcare benefits and associated costs. For a mid-size company of 100 employees, that’s $400,000! EACH YEAR!
Our guest today sat on the broker side of the business and saw the waste, fraud, and abuse at every level. As he says, “It’s like working with a CPA that gets paid by the IRS.” After getting fired for being too hard on an insurance plan on behalf of his customer, Donovan had an epiphany and started Health Compass Consulting to do things the right way. Since the company’s founding in 2018, Donovan and his team have saved their customers an average of $1,856 per employee per year while often improving those employees’ healthcare options.
Donovan is a leading voice on healthcare reform and strategic employee benefits management. He is the author of the new book, ‘Fixing Healthcare: How Executives Can Save Their People, Their Business, and the Economy,’ that comes out November 12th and the Validation Institute 2025 Benefits Advisor of the Year.
A Zen practice is not something we typically associate with a Washington insider and healthcare lobbyist. But, our guest today has not only made that his personal mission, but his new book, The Zen Lobbyist, makes the argument that mindfulness might be the way we truly transform healthcare.
Despite the division that’s pervasive in American politics today, Gary maintains that what he calls the “mindful edge” is actually the way to cultivate unity. To lead with mindfulness means recognizing that stillness is a strategy and that compassion can actually be influence. The success of Gary’s career is its own testament to the effectiveness of these techniques.
For more than three decades, Gary has worked at the intersection of policy, payer, and provider strategy, helping shape national reforms at VillageMD, Care Centrix, and PwC, while advising top policy leaders and decision-makers on bipartisan solutions for value-based care.
Despite the almost universal agreement that the United States healthcare system needs to move to value-based care, forward progress on that movement has all but stalled. Why? A big driver…no surprise…are the contracts.
Brian Overstreet, the Co-Founder of Arbital Health, has built an impressive AI-powered platform that combines both an unprecedented depth of data with actuarial expertise to provide transparency in value-based care contracts, helping providers and now, payers, see where they’ve gone awry in real-time so they can course correct quickly and effectively.
Brian is a serial entrepreneur with two exits in his twenty-year experience who has launched a number of successful SaaS companies in the healthcare market. He is the Co-Founder, President, and CEO of Arbital Health which was just launched in 2023 but has already undergone two rounds of funding totalling ~$46 M in investment.
How many grams of protein do you need to be healthy? What about fiber? Supplements? It feels like we’re changing our diets daily to adhere to constantly shifting recommendations and none of it is really working to optimize our health.
Christopher Gardner, Professor of Medicine in Nutrition Science at Stanford University, and featured advisor on the Netflix show, “You Are What You Eat: A Twin Experiment”, joins us today to talk about how the industry is stacked against us and why the solution to our diet woes is as simple as beans, peas, and lentils.
For more than 30 years Christopher Gardner, PhD, has studied what to consume and to avoid for optimal health, and how best to motivate individuals to achieve healthy dietary behaviors. He recently completed a two-year term serving on the US Dietary Guidelines Advisory Committee and is the past chair of the American Heart Association’s Nutrition Committee. He has conducted and published dozens of human nutrition intervention trials, including trials of Mediterranean, Ketogenic, Vegan, Low-Fat and Low-Carb diets and their effects on cardiometabolic health. Some of his current interests include Stealth Nutrition, Unapologetic Deliciousness and Institutional Food Settings. He is currently working on personalized nutrition explorations with several colleagues, with particular focus on the gut microbiome.
Opioid overdose is the #1 killer of 18-45 year olds in America. The crisis is not over, and we are still prescribing these addictive substances for pain management at an alarming rate with little support or anything else in the arsenal to offer. Until now…
Cammie Wolf Rice, the Founder and CEO of the CWC Alliance, has pioneered a new role on the hospital healthcare team, a LifeCare Specialist. These individuals come from a variety of backgrounds, but all undergo specific training to be able to provide patients with opioid education, mental & social wellness support, and effective pain management strategies.
After losing her 32 year old son, Christopher, to opioid misuse, Cammie channeled her grief into action, founding CWC Alliance in 2018 and publishing her story, The Flight: My Opioid Journey, in 2022. This approach has since been adopted in eight hospitals across the country, was selected as the subject of a Harvard Business School case study, and was named the top recommendation by Georgia’s 2024 House Study Committee on Alternatives to Opioids.
Is there a LifeCare Specialist at your hospital or healthcare system?
Guest: Steve Brown, Founder and CEO, CureWise
Can ChatGPT cure cancer? If you listen to the news, you would think it’s close. But ChatGPT, just like any data repository, is just one source of information. What if patients could harness the power of many of the AI engines all at once to help them ask better questions, know about the latest treatments, and become a more active player in their treatment journey?
Steve Brown, Founder and CEO of CureWise, ran into this exact challenge when after years of seeking answers, he was diagnosed with a rare blood cancer. He started to explore what the AI models could tell him about his disease, the available treatments out there, and what he could be doing in his own life to minimize the effects. He found that the answers varied from model to model, but what they did do is help him become a more effective patient. He asked better questions, knew about treatments he could name to his physicians, and was able to work more collaboratively with them to find a treatment plan that would work for him, specifically. His own experience is the basis for CureWise, which is currently in beta release but will be available to the public soon.
In addition to his role at CureWise, Steve also serves as the Founder and CEO of the independent film/media company Ignite Channel Inc., Chief AI Officer of Peter Diamandis’ Abundance360 and PHD Ventures and partner/Board member of AI platform SignalPop LLC. Steve is an award winning documentary film maker and directed and produced SPARK: A Burning Man Story.
Guest: Neal Shah, Co-Founder, Counterforce Health
Have you ever had a medical claim denied for a procedure or service that should have been covered by your insurance? You are not alone. Yet, 99% of people choose not to appeal that denial because of the laborious, manual process required.
After going through this dehumanizing experience with his wife, Neal Shah decided to bring the power of automation to the good guys. Counterforce Health is a service that helps clients leverage the speed and efficiency of AI to prepare their denial letter in literally minutes. Find out more at www.counterforcehealth.org.
Neal started his career as a hedge fund manager and pivoted to healthcare after the deeply personal experience of caring for his wife during her illness. He is the Founder and CEO of CareYaya Health Technologies, a social enterprise and applied research lab advancing health equity for aging populations and is also the Founder and Chairman of Counterforce Health. He serves as Principal Investigator on multiple federally-funded innovation grants and has recently authored the book, Insured to Death: How Health Insurance Screws Over Americans – And How We Take it Back.
Deborah Ault, known to most as “Nurse Deb”, has been a Registered Nurse for over 30 years.
Before getting into Care Management, her bedside nursing experience included ER, ICU, Doctor’s Office, Home Health, and Telephone Triage. Now she is the President of Ault International Medical Management (AIMM). AIMM’s team of nurses and physicians help patients navigate both the health delivery and the health insurance systems. Her passion and dedication to managed care has driven her success in the industry, saving employer-sponsored health plans countless dollars and improving the quality of patient care.
During this conversation, Nurse Deb and I dive into the hidden complexities of employer-sponsored health insurance. She shares that those in the C-suite are often making “life and death decisions” for their employees by selecting inadequate health plans. Deb relays shocking examples of price gauging in healthcare and explains how her company helps employers and employees navigate this broken system. Her team’s approach of aggregating hundreds of metrics to identify high-quality, affordable care has literally saved companies and individuals hundreds of thousands of dollars in unnecessary expenses.
This is such important work, and I was particularly taken by Deb’s insistence that this type of patient advocacy requires human clinical expertise, not just technological solutions. It is the combination that is truly the secret sauce. As I tell Deb in the episode, I wish AIMM had more competition because we certainly need many more advocates like her and her team.
Obesity in America. Is there any other diagnosis as relevant, timely, or important when we think about the impact on our healthcare system? I doubt it.
So, today we are talking with Dr. Meghan Garcia-Webb, who is triple board-certified in internal medicine, lifestyle medicine, and obesity medicine. Her weekly YouTube series, “Weight Medicine with Dr. Meghan,” aims to provide audiences with medically-based information about weight loss drugs and weight management. In addition to being an internist at the prestigious Beth Israel Deaconess Medical Center, Dr. Meghan runs an innovative private practice that combines concierge weight medicine with life coaching.
This concept of the “one big thing” that Dr. Meghan speaks about intrigued me. She explains during our conversation that what is often missing in her work as an internist is the time to dig into what is actually blocking people from what they want. To help address this, she pursued a certification in life coaching and ultimately began her own self-pay coaching practice to add her extensive knowledge about the medicine of weight loss to the human connection that’s so critical in achieving real behavior change.
The deck is seriously stacked against us. In this episode, we discuss how Americans are at war for their health and how our society is poised to prevent us from achieving and maintaining health. Dr. Meghan shares some of her own “systems” that allow her to live the life she wants without having to overthink or overdo it.
As someone who spends a lot of time thinking about primary care, this conversation brought back to me how much we’ve missed the boat in American healthcare when it comes to the way we treat health. It’s such a fantastic example of how we can’t medicine our way out of this problem; we must engage with the human side if we want to see real change.




Truly inspiring, groundbreaking work!