The Mindful Marketer

"Burnout to Balance: Prioritize and Thrive in '25" Today, executives face a mandate: "Grow revenue while reducing costs." This mantra permeates the US government, public and private companies.   Random tactics and endless "to do" lists lead to burnout and loss of your top performers—costing millions in lost brand repute, revenue, workers compensation, and indefinite medical leave.   If you're feeling the sting of burnout, give a listen to this episode. You will learn: 🌟 A clear definition of burnout. 🌟 Why the productivity industrial complex is failing us. 🌟How one $800M software company is doing more with less. 🌟 A proven method to map your HIGH value priorities in real time. 🌟 How to use generative AI as your planning partner. Lisa included a pre-tested prompt, too. Lisa wants to help thousands put a bite in burnout. Spread the word and share this show! Useful Links: Struggling with innovation? Are your teams in constant fear of failing? Join us in Boston, May 8-9 for "The Art of Experimentation" at Tufts University. Details and registration:tinyurl.com/clic25boston. Want to overcome career isolation and propel growth? Apply to the Marketing Growth Leaders peer community: marketinggrowthleaders.com Don't miss another episode. Join our private "know ahead" list at themindfulmarketer.com. Enjoying our shows? Please leave us an Apple Podcast review. Spread the love! Meanwhile, we're sending love to our production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. 

"Avoid These Costly Transformation Traps in 2025" #86   In this AI-powered age and impatient investor climate, growth leaders often struggle with avoiding transformation traps and tribulations. This session will help you avoid today's costly career and company moves. Here's what you'll hear in this episode:   * 5 transformation types every leader needs to navigate (the Transformation Tree) (8:40) * Contemporary transformation trap examples, including Starbucks, IBM, and Nike (15:00-23:10) * The trap that leaders often underestimate (11:05-15:00) *  Lisa's five favorite strategy accelerators (23:00)   Don't miss our next show. Join our "know ahead" list at themindfulmarketer.com. A hearty thanks to our production team: Steffen Kaplan and Alexander and Bill Connolly.

"Fight Fake News, Protect Your Brand: Lessons from an AI Experiment" with Jack Brewster (#86)   It can cost bad actors less than $150 to create a fake (or "pink slime") news site and mess with your company's brand. We're deep into the USA election season, and we're watching this train wreck unfold.   Don't let misinformation ruin your hard-earned reputation. Listen to this episode, where we welcome Jack Brewster of NewsGuard. They are committed to providing transparent tools to counter fake news for marketers, leaders, and democracies.   Summary:   Here's what you can do to protect your brand:   1. Practice "pre-bunking" across the company. Jack recommends that "readers should be informed about sources that often share misinformation so they can critically evaluate the information they encounter." 2. Before you take the content seriously, copy the story into Google. See the source. Are they a Tier 1, credible site? 3. Embrace a healthy media diet. Cut your social media consumption by just five minutes a day (please avoid using Facebook, Instagram, and X as your "go-to" news feeds). Divert that energy to Tier 1 sources. 4. Refine your critical thinking skills. A lot of my CEO and CMO clients have young, inexperienced team members running their content and communications strategies. It's incumbent on their leaders to help them build critical thinking and strategic muscles. Invest in courses, such as "Developing Critical Thinking Skills" by my fellow LinkedIn Learning instructor Becki Salzman. 5. When using generative AI tools to brainstorm or summarize, ask the tool for exact sources and the URL to that source. Then test that URL. Some will not work!   Show Links: Follow Jack Brewster's work, and subscribe to NewsGuard's free "Reality Check" e-news:https://www.newsguardtech.com/about/ Facing company or career transition? Join us October 17-20 for "The Midlife Innovator" Retreat at MEA Santa Fe, New Mexico (USA). Details and registration:bit.ly/clic24santafe Want to overcome career isolation and propel growth? Apply to the Marketing Growth Leaders peer community: marketinggrowthleaders.com Don't miss another episode. Register for our private "know ahead" list at themindfulmarketer.com. Like what you heard? Please leave us an Apple Podcast review. Spread the love! Meanwhile, we're sending love to our production team: Alexander Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach.   

Full Time vs. Fractional? The CMO Career Debate   Guests: Scott Kabat, CEO, 621 Consulting and Michael Taylor, CEO, SimpleMind Inc.   SUMMARY: It's our job as leaders to present cost-effective and strategic alternatives to old traditional CMO roles and responsibilities. Why now? Because generative AI is rapidly streamlining how we build content, go to market, engage with customers, and design our demand gen strategies. These are common requirements to be a "full stack" CMO.   Here's the challenge. Thanks to AI, information has become commoditized, and knowledge (skills) are table stakes.   On the other hand, wisdom, the pinnacle of human understanding, comes from the marriage of knowledge and experience. In the future, boards and CEOs will need more wisdom than information. And a fractional CMO just might be the wisdom well you need as you face this stage of growth.   If you are curious about hiring a fractional CMO, or you are a CMO considering a fractional career path, listen to this show.   We welcomed Scott Kabat, CEO of 621 Consulting in San Francisco. He leads a team of fractional CMOs and hands-on marketing operators. A recovering CMO himself, Scott has worked with brands such as Apple, Lyft, and Target.   Our other panelist – a returning favorite and BFF-- is Michael Taylor, founder of Simple Mind Inc. He works with top firms such as AARP, IHG, and Great Dane and has been a fractional CMO, creative director, and startup founder and builder of a top digital agency.   Listen and learn:   Why fractional CMOs are currently in high demand The distinctions between fractional and interim CMOs   The reasons why CEOs hire fractional CMOs.   Key questions you need to ask to ensure success and client alignment.   A 10-point checklist for CEOs to assess fractional CMO needs. (see show link).   Show Links: "The Midlife Innovator" Retreat, October 17-20, 2024, at MEA Santa Fe, New Mexico (USA). Details and registration:bit.ly/clic24santafe Scott Kabat: www.621consulting.com. "Is Hiring a Fractional CMO Right for You?" Checklist: www.simplemindinc.com/cmo Want to overcome career isolation and propel growth? Apply to the Marketing Growth Leaders peer community: marketinggrowthleaders.com Want to build your fractional CMO role and brand? These are some favorite marketing and business development resources from Alan Weiss:https://alanweiss.com/store/books/ Don't miss another episode. Register for our private "know ahead" list at themindfulmarketer.com.   Like what you heard? Please leave us an Apple Podcast review. We love our listeners!  

"Four Big Customer Growth Unlocks" with HomeServe USA's CMO, Andy Yost   There has never been a better time for marketers to lead growth initiatives--yet many are mired in overwhelming and misaligned priorities. That clouds their ability to design new futures and test growth hypotheses.   Hear how Andy Yost is testing and discovering new revenue streams without alienating teams at this 20-year-old brand. HomeServe USA offers nearly 5 million homeowners affordable emergency service plans and protection from expensive and unexpected repairs. We cover simple ways to make trust tangible, building hypotheses, setting clear priorities, picking metrics that matter, and more. You will also hear details on CLIC '24: Digital Innovation Day. This marks our 8th innovation cohort in NYC (May 1-2).   Thank you for being a loyal listener.   A hearty THANK YOU to our superstar production team: Alexander Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach.    LINKS: CMOs Leading Innovation Conference "Digital Innovation Day" – May 1-2, New York City. Details and registration here: https://bit.ly/clic24nyc Don't miss another show! Join our private "know ahead" list at themindfulmarketer.com.  

Episode 82 dives into the power of community in marketing, featuring a special book giveaway of "Rising Together" by Sally Helgesen. We cover the nuances of community-building among marketers and CMOs, and learn how to navigate the challenges that often hinder the formation of strong employee, stakeholder, and customer communities.  This episode outlines three common obstacles to community success: fear of self-promotion, the "overconfidence versus competence" dilemma, and the "network versus grapevine" distinction.   **Show Highlights & Resources**   - Join our 8th CMOs Leading Innovation Conference "Digital Innovation Day" happening on May 1-2 in New York City. Visit bit.ly/clic24nyc   - Order "Rising Together" by Sally Helgesen on Amazon tinyurl.com/risingsallybook   - Stay ahead of the curve by registering for our "know ahead" list at themindfulmarketer.com, ensuring you never miss an episode.   A big thank you to our dedicated production team: Alex Connolly, Marisa Cali, and Bill Connolly, for their exceptional work.    Like what you heard? Please leave us a review on Apple Podcasts and share the love.

"Smart Recruiting Strategies in an AI Powered World" with CoStar Group's Kirstine Wilson The Wall Street Journal recently reported that 85% of 1,000 U.S. professionals surveyed are thinking about changing jobs this year. This represents an 18-point surge from 2023. Why do this report (and episode) matter? Because promotions and job searches have become even more competitive. With AI vying for certain jobs, we need to be more articulate, strategic, and connected than ever. A high-quality network gets you interviews, not an assembly line of AI-generated cover letters. Episode 81 show highlights include:   New ways that CoStar is hiring creative talent (and you can, too). Messaging and outreach methods that help you get attention. Why AI cover letters fail to captivate recruiters. How to request strategic introductions—and skip the resume blasting.   The pros and cons of the "executive profile on a page."   We went live in Washington, DC with CoStar Group, Inc.'s VP of Talent Acquisition, Kirstine Wilson. In her role as lead recruiter, Kirstine has spearheaded more than 3,000 hires for this public global company with a current market cap of $33.3B. During this episode, we hope you discover a new idea to land that important interview! Join our 2024 "know ahead" show and retreat list now—register at themindfulmarketer.com.   Thank you for being a loyal listener. Join us for the next show on March 1 with return guest, seven-time leadership author Sally Helgesen. March is book giveaway month!   A hearty THANK YOU to our superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. Thanks to CoStar Group for sponsoring this show. SHOW BONUSES and LINKS: Wall Street Journal article on the surge in job seekers:http://tinyurl.com/jobsearchWSJ CMOs Leading Innovation Conference (CLIC '24) at MEA Santa Fe this October with Chip Conley – 6-minute video here:http://tinyurl.com/clic2023 Don't miss another episode. Register for our private "know ahead" list at themindfulmarketer.com.

Reflect and Refresh: Six Mindful Questions for 2024   Before you start this show, grab a nice cup of hot tea or cacao. Find a quiet spot where you do your best dreaming and thinking. Bring your presence, pen, and paper. Then press "start."   We skipped the "fast start/out of the gates" approach to the new year. Instead, we designed Episode 80 to help you design a fulfilling 2024.   The 6 Mindful Questions will help you... 1. reflect on your 2023 goals and milestones - WITHOUT distractions. 2. discover talents worth keeping and repeating. 3. address and overcome persistent obstacles. This is not another goal setting or strategic planning session. It's a deeply inquisitive exercise that will get to the heart of your accomplishments, aspirations, and impact. I get personal in this show. I reveal the power of asking and sharing in the "third vault," a term coined by two-time Superbowl champion, Aaron Rogers. I learned about him through my work at MEA, the world's first midlife wisdom school.   HBS Professor and bestselling author, Amy Edmondson, also joined us! She has taught millions about the art and power behind psychological safety. Her newest book, "Right Kind of Wrong: The Science of Failing Well," is now available.   P.S. Join our 2024 "know ahead" show and retreat list now—register at themindfulmarketer.com.  

Episode 79: Welcome to 2024 planning season.   How will you ensure your go to market and customer retention strategies ring true for your customers, investors, and board members?   If you are relying on 'tried and true" approaches for 2024, your plan might not hit the right notes.   Amy Kellinger and Alex Withers joined us in the studio. Amy leads growth marketing, events and content marketing for Blackbaud. Alex Withers brings decades of tech and sports industry marketing and sales leadership roles at Pepsi, LexisNexis, and TriMark Digital.   You will learn:   🎶 The "two deep" dynamic every marketer needs to include in their 2024 strategy. 🎶 Three board-level priorities you need to factor into your growth plans. 🎶 How companies conduct "takedown exercises" to mitigate competition. 🎶 The power of Pareto to drive smart marketing investments.   Don't miss this lively recap of our 7th CMOs Leading Innovation Conference in Nashville.   Join our 2024 "know ahead" show and retreat list now—register at themindfulmarketer.com.   Happy Holidays and thank you for being a loyal listener. Get ready for a great 2024 show season!

How Marketing Can Be an Ally for Truth" with Eric Schurenberg   In our previous episode 76 with Charlene Li, we discussed how intentional marketing leaders share three habits: courage, curiosity, and discipline. Those qualities are needed more than ever: across every institution, facts are under attack. Some media and tech leaders stoke polarization. AI hallucination and nefarious bots are not the only sources.   A zealous quest for market dominance and ad revenues also squanders trust.   What can we do to earn it back to preserve our brand, cultivate customer trust, and restore civil discourse?   Former Inc. and FastCompany CEO Eric Schurenberg joined Lisa in the studio for this important conversation. He currently leads the Alliance for Trust in Media.   Episode 77 is packed with practical strategies to improve your search for the truth and cultivate wisdom, including: How to apply the Wisdom Pyramid in your daily decisions. (credit to Chip Conley from Episode 67) The three questions every leader needs to ask to verify information: Is this designed to trigger an emotional response? How likely could this be true? What if I pause before sharing it? The danger of "talking your book" – tooting a customer's or partner's horn without fully disclosing the nature of your relationship. (some analysts are shameless about this). How to design your news feed wisely, and Eric's daily "truth training" habits. BONUS: fun pilot stories from Eric and Lisa (31:20). A hearty THANK YOU to our superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference. SHOW BONUSES: CMOs Leading Innovation Conference (CLIC '23) – details and registration here: http://tinyurl.com/clic2023 "The OnRamp to Market Leadership"Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs Prefer the show video? Here is the replay:https://www.linkedin.com/events/howmarketingcanbeanallyfortruth7109618647265939457/comments/ Listen to Eric's "In Reality" podcast: inreality.fm Don't miss another episode. Register for our private "know ahead" list at themindfulmarketer.com.  

Generative AI: What CMOs Need to Know 📿 We broadcast live from the 1200-person Voice + AI Conference in Washington, DC. Here are highlights from the 77th Episode with return super guest, Charlene Li : 1. At your core, intentional CMOs share three habits: courage, curiosity, and discipline. Skip these habits and you fall into the hype cycle "just play with prompts" abyss. That advice creates true time wasters in the efficiency era. 2. Intentional CMOs know how to fuel and reward innovation. One of my marketing AI avatars is Karl Yeh. He is helping to lead a "science fair" at Benevity. The initial results are impressive. 3. Intentional CMOs know how to look for multiple potential business improvements using generative AI. (Jump to 31:00 for examples) 4. Prompt engineering can improve your critical thinking and communications skills. Intentional CMOs excel at asking great questions--not having all the answers. Your AI tool resembles "a recent college grad that needs your explicit guidance." (Per Charlene). Before you submit your prompt, know what you want and be explicit. A hearty THANK YOU to my superstar production team: Alex Connolly,  💫Marisa Cali and Bill Connolly - Digital Style Coach. This was made possible through the support of Peter Erickson - CEO of The Voice + AI conference. ADDITIONAL BONUSES: CMOs Leading Innovation Conference (CLIC '23) – details and registration here: http://tinyurl.com/clic2023 "The OnRamp to Market Leadership"Webinar – contains slides and more insights on setting AI priorities. Click here: https://fast.wistia.com/embed/medias/zp4238xbjs Prefer the show video? Here is the replay:https://lnkd.in/eRihCZZB Follow Charlene Li at charleneli.com. "AI and ChatGPT: Top Questions for Boards" – Directors & Boards Magazine: https://www.directorsandboards.com/board-issues/ai/ai-and-chatgpt-top-questions-for-boards-to-consider/   P.S. See you on October 6 with former CEO of Mansueto Ventures and Inc. Magazine, Eric Schurenberg. Message me for the link: lisa@lisanirell.com.

Episode 75: "EX and CX: The Marketer's Magic Formula" with Tiffani Bova     "The fastest way to get customers to love your brand is to get employees to love their job."   In this episode, you will find out why old beliefs that "the customer is number one" are no longer true—nor sustainable.   We welcomed Salesforce's Chief Growth Evangelist, Tiffani Bova, to the studio. Her deep research of over 4,000 executives forms a strong foundation for this session, and her newest book. Show highlights include:   What EX means? "a method to design and deliver simple and personalized employee experiences that feel unique to our company-- in an effort to drive better business outcomes." The distinction between HR and EX – and why EX is NOT job #1 of your HR team. The smart move behind "One Stupid Thing:" How a Vancouver-based unicorn CEO drove higher valuation and team engagement scores. Simple strategies to overcome low technology adoption rates (hovering 24%) Tiffani's favorite metrics to align EX and CX To celebrate our 75th show, we gave away copies of her newest book," The Experience Mindset." Congratulations to our winners - Kristin Mitra and David Lopez.   Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali. LIKE OUR SHOW? Please leave us a 5 star review on Apple Podcast. We love our loyal listeners!   P.S. Don't miss a future show – register for our private "know ahead" list at themindfulmarketer.com   SHOW NOTES AND BONUSES: CMOs Leading Innovation Conference (CLIC '23) – our 7th cohort gathers Nov. 2-3 in Nashville, TN USA. Details/registration here:Tinyurl.com/clic2023 HBR article: This includes key insights on the revenue upside potential from aligning EX and CX initiatives: https://hbr.org/2022/03/research-how-employee-experience-impacts-your-bottom-line LinkedIn Live Replay with Tiffani & Lisa (36 minutes):https://www.linkedin.com/events/cxandex-themarketer-smagicformu7087413132049965056/comments/ The Experience Mindset order link:https://tinyurl.com/tiffaniexperience Episode 76: "Ask Me Anything!" Send your customer, career, or marketing strategy questions to lisa@lisanirell.comwith "AMA September 1 question" in the Subject line. We will send you the invitation link (free).  

In Episode 74 of The Mindful Marketer, we explored a common cause of leadership and team breakdowns: Ego Myopia. The session highlights include: * Where you might be practicing ego myopia without knowing it * The most common ego myopia move among marketing leaders * Three ways to transform ego myopia today—and definitions * Wisdom discussion – "Seeing what is below the surface and beyond the obvious." * How to unravel the misunderstandings about power * How marketers can plug "power leaks" We also gave away copies of Eric's new book, "Leadership Breakdown: How Conscious Leaders Generate Breakthroughs That Enrich Business and the World." Congratulations to our winners, @Sherry Grote and @Mahesh Thakur! Special thanks to our superstar production team: Alex Connolly, Bill Connolly, Glen Macdonell, and Marisa Cali. Your additional resources: The CMOs Leading Innovation Conference invitation: https://tinyurl.com/baukaakc "Leadership Breakdown" book – Amazon order link here: https://tinyurl.com/egomyopia Join us for our next show on August 4 with @TiffaniBova from Salesforce. It's another book giveaway and deep dive into "EX and CX: The Marketer's Magic Formula."

What's Your Innovation Melody? Power Panel Featuring Monique Elliott, Shane McCarthy, and Eric McCarthey Welcome to Season Two of The Mindful Marketer, where we explore the role of marketing in cultivating conscious and mindful communication. Join us on June 2 from 1:30-2:05 pm ET on June 2 to discover: - Three types of marketing innovation. - Communication strategies to fuel innovation and experimentation. -- How to embrace an innovative mindset in any economy - Recent marketing innovation success stories. -- Methods to kick start marketing innovation – #CLIC23 invitation     We will take your live questions, too.    Be sure to register if you cannot attend live. You'll receive the replay. P.S. Prefer podcasts? Follow The Mindful Marketer podcast wherever you get your shows. See you June 2 for this powerful panel discussion!

"From Global to Local: The Art of Listening" with TATA Consulting CMO Abhinav KumarAs we launch Season Two, we explore the role of marketing in cultivating conscious and mindful communication. Abhinav Kumar, the CMO of TATA Consulting and FC Barcelona fan, joins us from Brussels to share his "global to local" communications playbook.Abhinav faces a daunting task. He oversees communications to engage and educate over 630,000 employees across 46 countries. Balance this goal with a charter to continue building a brand valued at $17.2B, and TATA's commitment to tackling grand global challenges: climate change and energy transition.Here's what we covered... ●The biggest technological obstacles and opportunities to being a "Chief Listener" for your organization.   ●The benefits and guardrails needed to achieve hyper-localization.   ●Abhinav's recommended resources to help you turn listening into loyalty.Don't miss a future show –register for our private "know ahead" list at themindfulmarketer.com

Welcome to the efficiency era, when many top marketers worry about brand investments getting rejected or delayed. During Episode 71 - "Brand ROI for Marketing Skeptics" with Katie Hollar and Michael Oliver --you will hear:   How to pick the right set of metrics for your current growth stage (explore vs. exploit mode) Ways AI can help you engage customers in the branding process (a time saver!) How Katie and the team use their website as a "brand home base" The correlation between store visits, sales results and brand repute at BMW Canada   Don't miss a future show – register for our private "know ahead" list at themindfulmarketer.com  

Customers, Cookies, and Content: A President's Perspective  featuring Jascha Kaykas-Wolff  March 10, 2023  The rapid decline of third-party cookies has turned a CMO's growth playbook upside down. And building trust has never been more challenging--especially in the United States. A 2021 Oxford University study asked 92,000 people whether they trust the news media in their country. The highest rated country was Finland. The U.S. came in dead last, at 29%. How much complexity are we facing globally with customer privacy? (hint: more than ever!) How can our messages build trust in this daunting digital desert?  Why should CMOs care about customer data platforms (CDPs)?  Where's the balance between personalization and privacy?  In this show, you will hear how iconic tech CMO-turned-President, Jascha Kaykas-Wolff, has built agile teams that cultivate trust and drive healthy growth. He will share how transparent privacy policies, cookies, and content can work in harmony. Some takeaways: Strategic leaders take responsibility for their customers' experience—or customers will leave. This starts with being clear on the value exchange between our company and those customers. That will ensure that your first party data strategy endures. Commit to building a solid customer data platform strategy before implementing a customer data platform. Here is a free, helpful white paper from Lytics. https://www.lytics.com/resources/guides/customer-data-platforms-101/ Gartner predicts that 75% of the world's population will be under privacy regulations by December 2023. Mindful marketers need to work closely with their legal, data science, and content teams to stay abreast of these privacy demands. Click here for the ZDNet story (3-minute read) Avoid "irrational AI exuberance." Many of us are rushing to use generative AI without establishing ethical and contextual guardrails. Jascha and I addressed the major reputational and ethical risks associated with this approach.    Instead, ask your leaders "Are we going to build use cases right now, or am I first going to explore the implications of bias, context, and structure?" Before you fully take advantage of machine learning and generative AI (e.g., ChatGPT), find a way to create and publish organization guardrails.    Leverage your data science team to a) acknowledge that bias exists within the tools and b) remove bias daily. Here's how Jascha' s team addresses this ethical challenge: He and his team practice "intentional de-biasing." They make best efforts to remove biases in their toolset. Jascha believes "this discussion needs to happen in scrum meetings, board discussions, and leadership meetings. It's critical to remove biases as soon as we find them."   P.S. Before you go:   1. Don't miss a future episode –the first Friday of each month, 1:30-2:05 pm ET. Join our "know ahead" list at themindfulmarketer.com. 2. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with "Future Show Idea" in the Subject line.

[REPLAY: The Mindful Marketer #LinkedIn Live featuring David Allison – Episode 69] What is values-based marketing and why does it matter? In our community, CEOs and CMOs are reporting LONGER sales cycles, ineffective messaging, and customer churn.  Based on the ValueGraphics team's assessment of over 750,000 surveys globally, we have learned that demographics and psychographics are ineffective at knowing what your customers want. (10% or less effective, to be exact).  They do not help you uncover what your audience values, and they fall short of predicting how your audience will behave. In this dynamic conversation with customer research pioneer, David Allison, you will hear highlights from his just-released book, "The Death of Demographics." In addition, you'll hear:  The limitations of traditional demographics research. The power of the 15-point archetype quiz—and how to use it. Three insightful questions you can ask your customers to discover their values. A 45-day action plan to turn your audience insights into marketing actions. You'll love the healthy banter and audience questions in this episode. Enjoy part 2 of Season 1, where we explore the new rules of content strategy. Check out these show notes, compliments of ChatGPT and David's sense of humor:   From David:    "Further to our conversation right now, I asked chat GPT to do this:   Write three short stories about mindfulness in marketing. In one of them mention Lisa Nirell, host of The Mindful Marketer. In one of them mention David Allison, founder of Valuegraphics. And in one of them, mention another famous figure who is a rethinking marketing in a more mindful way.   And in less than a minute it gave me this:   Lisa Nirell, host of 'The Mindful Marketer,' shares her experience of using mindfulness in marketing. She explains how being present and aware in each moment helped her to make better decisions and connect with her audience in a more meaningful way. Nirell emphasizes that mindfulness allows marketers to approach their work with intention and purpose, leading to more effective and impactful campaigns. David Allison, founder of ValueGraphics, rethinks the role of mindfulness in marketing by focusing on the values of the target audience. According to Allison, marketers who understand their audience's values can craft more meaningful and relevant messaging that resonates with them. He believes that mindfulness in marketing is about being present and aware of the values and motivations of your target audience, allowing you to create campaigns that are truly impactful. Another famous figure who is rethinking marketing in a more mindful way is Simon Sinek, author of "Start with Why." Sinek argues that the most successful brands and organizations are those that have a clear sense of purpose and values. He believes that marketers should focus on inspiring and empowering their audience, rather than simply trying to sell them a product. Sinek's approach to marketing emphasizes the importance of creating meaningful connections and building trust with your audience, through mindfulness and purpose-driven campaigns.   Now for the serious announcements: Don't miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our "know ahead" list at themindfulmarketer.com. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with "Future Show Idea for The Mindful Marketer" in the Subject line.

Episode 68 kicks off Season 1 of The Mindful Marketer podcast, where we explore content strategy in 2023. Why should this topic matter to you?ChatGPT, tougher privacy rules, and a growing demand for differentiation can decimate well intended thought leadership and content strategies. Furthermore, Layoffs.fyi just reported that the number of tech layoffs grew 10x between 2021-2022. That means you will find fewer job opportunities than in 2021. To thrive, you need to be a thought leader in your market to stand out. Seasoned editor and marketer, Ginger Conlon, joined me for this lively show. Here's what you will hear:  How to distinguish between content strategy and thought leadership The pros and cons of TikTok Concrete ways to use ChatGPT (and AI in general) in your business How to avoid making ChatGPT mistakes – and the most common Measuring ROI for your content and thought leadership efforts Ginger is the thought leadership Director at Genesys, a 6000-person cloud-based customer support tech company. She's also the co-host of the "Tech Talks in 20" podcast. Like me, she is also a fitness fanatic who loves creating valuable audience content. Check out these links and show notes from this episode: LINKS Content marketing leaders to watch CMI 2022 winners: https://www.contentmarketingawards.com/2022-winners/ Hubspot's article, 20 standout content marketing examples: https://blog.hubspot.com/marketing/marketing-examples-online-resources TikTok trouble? Handy quote from Scott Galloway's January Prof G podcast: "TikTok is the ultimate propaganda tool…two-thirds of all millennials would turn off ALL cable and social media in favor of TikTok." Their parent, Byte Dance, is on the path to a $1T valuation. TikTok is cleaning Google's, Meta's, and Amazon's ad clock (and grabbing ad budget chunks). Click here for the Wall Street Journal analysis (free). CXL blog on TikTok marketing: https://cxl.com/blog/tiktok-ecommerce/ TikTok for Business data sheet on consumer purchasing: https://www.tiktok.com/business/library/Global_Retail_Path_to_Purchase.pdf   AI & ChatGPT "20 uses for ChatGPT"article: https://markwschaefer.medium.com/20-entertaining-uses-of-chatgpt-you-never-knew-were-possible-3bc2644d4507 CNET article on ChatGPT: https://www.cnet.com/tech/computing/why-everyones-obsessed-with-chatgpt-a-mind-blowing-ai-chatbot/ Don't miss a future show – we livestream on YouTube and LinkedIn on the first Friday of each month. Join our "know ahead" list at themindfulmarketer.com. Got an idea for a future show or guest? Drop me a note: lisa@lisanirell.com with "Future Show Guest for The Mindful Marketer" in the Subject line.

Ready for some "Baja A-has?" In this episode of The Mindful Marketer podcast, we explored:   * What it means to be a modern marketing elder * The distinction between empathy and compassion * How the Modern Elder Academy practices compassionate leadership and marketing -- and where their marketing plan initially got it wrong * The power of "Third Vault" stakeholder conversations * The three components of compassionate marketing--and how you can use it to deepen trust with your stakeholders   A hearty thanks to my longtime friend and wisdom co-worker, Chip Conley.      Learn more about the benefits of compassion through Shauna Shapiro, PhD. Stay tuned for our future collaborations with the Modern Elder Academy in 2023.  Visit their 2023-2024 retreat schedule at modernelderacademy.com. Tell Chip that Lisa sent you.     P.S. Don't miss future shows—register for our private "know ahead" list at themindfulmarketer.com.