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IDEA GENERATION

IDEA GENERATION

Author: IDEA GENERATION

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Ideas are the global currency of the 21st century. But how do you come up with one? How do you execute it? How do you operationalize that process and replicate it again and again?

We are Creatives, Innovators and Entrepreneurs on a quest to answer these questions and develop a blueprint to success in the creative space for generations to come.
Idea Generation is a 360° media platform catering to the creative class which exists to educate and inspire the mavericks of tomorrow.
37 Episodes
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For more stories rooted in the spirit of perseverance, check out Tres Generaciones Tequila: https://www.tresgeneraciones.com/  On this week's episode of IDEA GENERATION, designer, artist, and entrepreneur Marc Ecko takes us on a journey from his days as a young airbrush artist in New Jersey, to launching a $500 million brand in Ecko Unlimited, to creating the culture-defining Complex Magazine, to becoming a best-selling author and philanthropist. And it all started with one idea. Special thanks to our partners at Tres Generaciones for bringing this podcast to life. More about Tres: https://www.tresgeneraciones.com/
On this week's episode of IDEA GENERATION, actor, entrepreneur and activist Gabrielle Union takes us on a journey from her early days as a struggling actor in Los Angeles, to becoming a blockbuster movie star, film producer, and author... all while building a portfolio of her own brands and being a present mother in her family. And it all started with one idea. The Idea Generation Podcast is brought to you by Tres Generaciones Tequila.  The perfect tequila for creatives who are ready to fail twice, but get up Tres!  @TresGenTequila
On this week's episode of IDEA GENERATION, producer Tay Keith takes us on a journey from his early days taking piano lessons, to meeting BlocBoy JB and building their careers together, to producing smash hits for artists like Beyonce, Drake, and Travis Scott, including the Diamond record "Sicko Mode." The Idea Generation Podcast is brought to you by Tres Generaciones Tequila.  The perfect tequila for creatives who are ready to fail twice, but get up Tres!  @TresGenTequila Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Tay Keith Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer:  Sarathi Garimella  Producer / Editor: Xan of Mars
On this week's episode of IDEA GENERATION, designer Nicole McLaughlin takes us on a journey from her time as a graphic design intern, to becoming a viral sensation on Instagram by crafting creative upcycled shoes, to starting her own design courses, and collaborating with brands like Reebok and Vans. The Idea Generation Podcast is brought to you by Tres Generaciones Tequila.  The perfect tequila for creatives who are ready to fail twice, but get up Tres!  @TresGenTequila Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Nicole McLaughlin Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer:  Sarathi Garimella  Producer / Editor: Xan of Mars
On this week's episode of IDEA GENERATION, celebrity stylist Jason Bolden takes us on a journey from his youth in St. Louis and Chicago, to becoming one of the most sought-after stylists in Hollywood. From opening a vintage shop in New York City, to getting a chance to style Gabrielle Union, to building an all star roster of A-listers as clients, Jason Bolden has reimagined what it means to be a stylist... and it all started with one idea. The Idea Generation Podcast is brought to you by Tres Generaciones Tequila.  The perfect tequila for creatives who are ready to fail twice, but get up Tres!  @TresGenTequila Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Jason Bolden Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer:  Sarathi Garimella  Producer / Editor: Xan of Mars
This episode is brought to you by Tres Generaciones Tequila.  On this week's episode of IDEA GENERATION, Just Blaze takes us on a journey from his early days as a math prodigy in Paterson, New Jersey, to becoming one of the premier beatmakers in music. From helping shape the sound of Roc-A-Fella records, to earning a reputation as one of the most sought after pens in the game, to scoring new worlds within video games, Just Blaze has built one of the most impressive resumes in music... and it all started with one idea. Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Just Blaze Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer:  Sarathi Garimella  Producer / Editor: Xan of Mars
On this week's episode of IDEA GENERATION, Paul Rodriguez Jr. (aka P Rod) takes us on a journey from his early days as a young skateboarder in California, to becoming the face of Nike Skate, to launching his own company, Primitive Skateboarding. Along the way, P Rod has become an acclaimed investor, exploring the trades of everything from beer to lemons... and it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.  Credits  Noah Callahan-Bever Creator & Host, Idea Generation  Starring: Paul 'P-Rod' Rodriguez  Executive Producer: Helena Ox  Producer: Jack Erwin  Lead Editor, Creative Director & Sound Designer: Sarathi Garimella  Producer / Editor: Xan of Mars
On the Season 3 premiere of IDEA GENERATION, Scooter Braun takes us on a journey from his days as a college dropout and party promoter in Atlanta, to becoming one of the most successful music executives on the planet. From his time as manager of Justin Bieber and Asher Roth, to his part in acquiring Big Machine Records, to selling his own company for $1 billion, Braun has built one of the most impressive resumes in music. And it all started with one idea. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Scooter Braun Executive Producer: Helena Ox Producer: Jack Erwin Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Writer, musician, and collaborator Terius Gesteelde-Diamant, better known as The-Dream, takes us on a journey from his days a trumpet player in a high school band to winning Grammy awards with the likes of Rihanna and Beyoncé.   In this week's episode, hear how The-Dream started working with some of the biggest artists in music, decided to go independent as a musician, and jumped into the fashion world by enrolling in the Savannah College of Art & Design. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: The-Dream Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Writer, artist, and trailblazer Jessie Reyez takes us on a journey from her childhood writing poems, to hitting open mics around her hometown of Toronto, to becoming one of the most authentic and dynamic songwriters and musicians in the world.  In this week's episode, hear how Reyez first started getting into music thanks to her family, moved to Florida after a failed stint as a Tornoto Raptors cheerleader, and found musical success by leaning into her most authentic self.   Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: Jessie Reyez Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Xan Marsella
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Storyteller, filmmaker, and leader Nicolas Heller aka New York Nico takes us on a journey from his childhood making short films around his neighborhood, to pursuing a music video directing career in Los Angeles, to becoming the unofficial talent scout of New York City by showcasing the city's most fascinating personalities on his viral Instagram account.   In this week's episode, hear how Heller first picked up a camera in grade school, blew a shot at directing a music video for A$AP Rocky, and turned his Instagram account into a vessel for change by saving small business around the city. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: NY Nico  Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Artist, storyteller, and entrepreneur Hebru Brantley takes us on a journey from his childhood in Chicago discovering fine art, to studying film in Atlanta, to struggling to make ends meet while styling rappers and designing concert posters, to finding critical acclaim and collaborating with some of the biggest brands in the world. In this week's episode, hear how Brantley launched his art career with used canvases from a local art institute, turned tragedy into triumph with his first major art show in Chicago, and created an entire world with his art that led to every major motion picture studio knocking on his door. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Hebru Brantley Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Rapper, entrepreneur, and innovator LaRussell takes us on a journey from his childhood in the Bay Area making music, to his viral freestyles that lead to an appearance on The Breakfast Club, to his current mission of reimagining the music industry from his own garage.   In this week's episode, hear how LaRussell first started gaining traction in his hometown of Vallejo, how he landed appearances on some of the premiere hip-hop radio shows, and why he has turned down offers from every major label in pursuit of building an independent empire. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Noah Callahan-Bever Creator & Host, Idea Generation Starring: Larussell Executive Producer: Helena Ox Producer: John Walaszek Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Host, connector, and entrepreneur Angela Yee takes us on a journey from her youth in New York City falling in love with the hip hop scene, to her first radio job at Shade 45, to starting her own businesses, investing in real estate, and launching her brand new upcoming solo radio show, Way Up With Angela Yee. In this episode hear how Yee introduced Jay Electronica to Jay Z, why she decided to book Eminem for one of his first ever shows, and how she's getting into the coffee game with the launch of her Brooklyn based cafe, CUP. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Angela Yee Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Founder, engineer, and pioneer Ghazi Shami takes us on a journey from his youth in San Francisco falling in love with the buzzing Bay Area music scene, to taking a tech job in Silicon Valley, to combining those two worlds together to create his wildly successful music distribution company, Empire. In this episode hear how Ghazi started out as an engineer and opened his own recording studio at the age of 18, found a job in technology and brought new ideas to the music industry, and then put it all together to distribute the debut album of a then relatively unknown artist by the name of Kendrick Lamar. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Ghazi Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer, entrepreneur Melody Ehsani takes us on a journey from her early days working retail, to designing her first shoes and jewelry lines, to collaborating with Red Hot Chili Peppers and Jordan brand before taking on a bespoke role at Foot Locker. In this episode we hear how Ehsani became a sponge for product design, figured out how to make accessible yet high-end jewelry, and why sometimes if you have manufacturing issues in China, you go to China for 8 months or do whatever it takes to get something done. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits  Noah Callahan-Bever Creator & Host, Idea Generation Starring: Melody Ehsani Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea  Producer, musician, and connector Kenny Beats takes us on a journey from his college days at Berklee College of Music, to blowing up on the EDM scene, to reemerging as a beloved producer and content creator, all while building one of the most interactive music-obsessed communities on the internet.  A true renaissance man, Kenny Beats has built an entire network around his "Don't Over Think Shit" mantra, and from that created his sensational YouTube series 'The Cave,' landed record deals for members of his Discord, produced records for some of the biggest artists in music, and somehow still found time to release his own debut album, 'Louie.'   In this episode we hear how Kenny's father's basketball career influenced his music, why Billboard placements don't matter if your friends think you're whack, and how to keep creating and reinventing yourself through all the trials and tribulations life throws your way. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Kenny Beats Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Designer and creative Salehe Bembury takes us on a journey from his childhood growing up in Manhattan, to an invaluable degree in industrial design, to working with some of the biggest names in fashion... before breaking off to make a name of his own. This week we see how Bembury is able to tightrope-walk the line of convention to take his art to new heights. By day, Bembury can dip into his traditional bag, and cold-call someone on LinkedIn. But by night, the rule book gets tossed, and Bembury can take the ordinary - a Cuban link chain, for example - and turn it into something extraordinary. Follow along as Bembury lays out the blueprint for his career, and takes us all the way from his first sketch to his thriving personal brand, Spunge. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Salehe Bembury Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea Rapper, chef, author, and all around creative mastermind Action Bronson takes us on a journey from his early days at culinary school, to releasing critically acclaimed albums, to writing books, starring in TV shows, and building an iconic brand around his most authentic interests. Clever, insightful, and hilarious, Bronson has built his own world all from staying true to himself, and focusing on the interests he cares about most. In this episode, Bronson explains how the lessons he learned in the kitchen translated to the booth, the reason money can never be the motivation for creating art, and why the imperfections are the best part of any masterpiece. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday. Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn Credits Noah Callahan-Bever Creator & Host, Idea Generation Starring: Action Bronson Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella Producer / Editor: Sam Anderson
Turn Your Ideas Into Reality With Shopify: https://www.shopify.com/idea On the Season 2 premiere of IDEA GENERATION, NBA legend and entrepreneur Dwyane Wade takes us on a journey from his early days as a young hooper growing up in Chicago, to achieving NBA superstardom, to building a brand around himself while also venturing into media, wine, and NBA ownership. Humble, hard working, and always ready to adapt, Wade has balanced business and basketball as well as anyone to ever step on a court. In this episode Wade explains what kind of dedication it takes to make it to the NBA, the discipline it takes to succeed in the pros, and how he was able to build success off the court, and somehow wrap all of that up into one cohesive, iconic image that is simply, D. Wade. Subscribe to IDEA GENERATION on YouTube, Instagram, and TikTok and tune in for new episodes every Friday.   Special thanks to our partners at Shopify for bringing this experience to life. More about Shopify: https://www.shopify.com/idea Learn how to start your own brand with Shopify: https://www.shopify.com/learn CREDITS Creator & Host Noah Callahan-Bever Starring: Dwyane Wade Executive Producer: Helena Ox Producer: Lamonday Baxter Lead Editor, Creative Director & Sound Designer: Sarathi Garimella  Producer / Editor  Sam Anderson
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