Claim OwnershipCrash Course Marketing Academy Podcast
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If you’re a budget conscious small business owner who wants to learn more about marketing, you’ve come to the right place. Join us weekly as Crash Course Marketing Academy founder Gayla Zoz helps you make sense of today’s mindboggling array of marketing options.
41 Episodes
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What is a Small Business Development Center? Why should you consider working with one if you're the owner of a small business? To answer these questions, Crash Course Marketing Academy host Gayla Zoz talks to Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College in Gallatin, Tennessee. In addition to hearing Charles talk about everything a Small Business Development Center can offer, he also talks about the most common reasons small business owners give him for NOT taking advantage of assistance the center provides.
Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the third and final episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "old school" phrases. If you use these terms on a regular basis, you could be leading your listeners to a conclusion you don't want them to make.
If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this installment of our "Making It As a Marketer Series, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Pati Bedwell, a veteran of the long-term care industry and an elder care coordinator, about what she did to make it as a marketer.
Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In the second installment in our three-part series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy "trendy" phrases, where you're most likely to hear them, and what overuse of these phrases might be doing to your credibility as a business owner or marketing professional.
Creative Instinct founder Gwen Canfield joins Crash Course Marketing Academy Podcast host Gayla Zoz to talk about what goes into the development of a website. This podcast episode was also recorded on video. To view the video version of this podcast, which includes screenshots of the steps Gwen follows in her development process, go to https://youtu.be/kSoFjFvMmp8.
Could the language you use be unintentionally sabotaging your effectiveness? Our three-part "Cringeworthy Phrases" series attempts to answer this question. In this first episode in the series, Charles Alexander, director of the Tennessee Small Business Development Center at Volunteer State Community College, joins Crash Course Marketing Academy Podcast host Gayla Zoz to discuss five cringeworthy communication phrases, including what they are, who uses them, and how sprinkling too many of these terms in your everyday conversation can impact your credibility as a business owner or marketer.
If you have spent much of your career in roles that didn't require marketing, how do you learn what to do if you get a job that requires you to get out there and promote a business? In this episode, Crash Course Marketing Academy Podcast host Gayla Zoz talks to Debra King, a Licensed Clinical Social Worker and an elder care coordinator, about what she did to make it as marketer.
After an unexpected hiatus from podcast production, host Gayla Zoz kicks off her return to the microphone with a look at what's ahead.
In this video podcast, Crash Course Marketing Academy founder Gayla Zoz and Creative Instinct founder Gwen Canfield unveil the winner of the inaugural Logo Rehab drawing. Listen to the audio version here.
Watch the video version of this podcast to see what Gwen did with the winner's logo. View it at https://youtu.be/HfsyqIm_hfY.
In this episode, number five in the series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.
In this episode, number four in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.
In this episode, the third in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.
In this episode, Crash Course Marketing Academy founder Gayla Zoz talks about the "Digital Double-Sell" scam.
Greg Wilson, co-owner of Ten Ken Digital in Hendersonville, Tennessee, joins podcast host Gayla Zoz to talk about how to create an elevator speech that will get results.
In this episode, the first in a series, podcast host Gayla Zoz talks about marketing scams targeting small business owners and people in charge of marketing for small businesses.
Big news this week! [Cue the drumroll.] The Website Content Quick Start Course, Crash Course Marketing Academy's first online course, is LIVE! In this episode, Crash Course Marketing Academy founder Gayla Zoz gives you a peek behind the scenes.
Tim Takacs, founding partner of Takacs McGinnis Elder Care Law in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about a product or service that is new to the marketplace.
Greg Wilson, founding artistic director of Actor's Point Theatre Company in Hendersonville, Tennessee, joins host Gayla Zoz to talk about what it takes to get the word out about something new.
Kacey King Redmond, owner of Cincy Marketing Maven, a marketing consulting firm in Cincinnati, Ohio, joins host Gayla Zoz to talk about what it takes to reach your target buyers on social media.
Crash Course Marketing Academy host Gayla Zoz answers questions about the Logo Rehab drawing. This is a chance to win a new visual brand identify for your business. Learn more at https://www.crashcoursemarketingacademy.com/logorehab.
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