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If you want to make money online with online courses, group coaching and digital products, this podcast is for you! Your host Lou Blakely shares her actionable online marketing strategies so that you can create a sustainable and scalable freedom-based business. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, webinars, challenges and how to scale up your dream business! All while creating a business that is aligned with your goals and values, and utilising a growth mindset. Subscribe now to download the weekly shows.
111 Episodes
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#111: View the shownotes here: https://loublakely.com/launching-things-wont-repeat In this behind-the-scenes episode, I’m sharing the real talk on three things I did in my most recent launch that I won't be doing again. While it ended up being my least favourite launch to date, it came with some very valuable lessons that will shape how I launch moving forward. And that’s the thing about launching: you can only learn by doing. Sitting on the sidelines won’t give you the clarity, momentum, or ...
#110: View the shownotes here: https://loublakely.com/linkedin-leeann-bassett Thinking of using LinkedIn to grow your online business, but not sure where to start? In this episode, social media trainer and course creator Leeann Bassett shares exactly how she’s grown her business using LinkedIn - and how you can too. Whether you’ve never posted before or you’ve been lurking for years, this episode will help you get over the fear of showing up, understand what works right now, and build ...
#109: Read the shownotes here: https://loublakely.com/christine-corcor…mposter-syndrome What if imposter syndrome wasn’t something to fix…but something to work with? In this powerful episode, I’m joined by mindset and sales coach Christine Corcoran, bestselling author of Turn Imposter Syndrome into Your Superpower, to unpack how feelings of self-doubt can actually be the key to next-level growth. We explore what imposter syndrome really is (hint: it’s not just a lack of confidence), how ...
#108: View the shownotes for this episode here: https://loublakely.com/lessons-100-podcast-episodes When I started this podcast, I had a tiny audience, not many listeners, and more doubts than downloads. Now, 100+ episodes later, I’ve built an asset that brings people directly into my world - from clients, connections and collaborations. But it didn’t happen overnight, and it sure wasn’t easy. This episode is a raw reflection on the real path to sustainable content and visibility. If you...
#107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, it’s time for a calendar reset. In this episode, I’m diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers. And no—this isn’t about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success. Inside this episode, I’m sharing: The calendar trap keepin...
#106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things You didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you. I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet. In...
#105: If running your business has felt like a grind lately, this episode is for you. I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum). Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy. What You’ll Learn in This Epi...
Episode 104: Join Money Makers here: loublakely.com/mm If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_ In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy. If you’ve been sitting on the fence or unsure whether this round is the right f...
#103: Join Money Makers at loublakely.com/mm In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products. Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along th...
1#102: Join Money Makers here: https://loublakely.com/mm In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K. Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created. Her story is a powerful remi...
#101: You can join Money Makers here: https://loublakely.com/mm In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers. We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset...
#100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode). I can’t believe it — episode 100! 🎉 Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Mone...
#099: Register for the free masterclass here: https://loublakely.com/masterclass You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too. In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader. Because launches aren’t just about selling your offer — they’re about how you hold yourself, how...
#098: Save your seat for the free masterclass here: https://loublakely.com/masterclass Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes. In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wi...
#097: Register for the FREE masterclass: https://loublakely.com/masterclass You don’t need a massive audience to have a successful launch - you need the right people. In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything. I’ll walk you through how to start calling in people who are actually ready to invest. Inside, you’ll learn: Why ...
#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change. We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold. In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big gr...
#095: Get the $99 deal here: loublakely.com/kajabi In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer. This offer runs to May 23rd 2025. I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/
#094: In this episode, I'm pulling back the curtains on my journey! This is a different style of podcast for me, I hope you enjoy it! I'd love to hear what you thought of this episode! Send me a message... Join me on IG: https://www.instagram.com/loublakely_/ Find out more on my website: https://loublakely.com/
#093: Join the Money Makers waitlist here: https://loublakely.com/waitlist If you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air. I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money. In this episode...
#092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem. In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s not what most people think. Often, it’s a few small tweaks t...
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