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The Cellar Door Podcast

Author: Tom Massey

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Join lawyer/wine explorer, Tom Massey, in the Cellar Door to hear the stories of the people and wineries in the wonderful world of wine. Tom is joined by winery owners, wine makers and other wine personalities to hear and share their stories, the stories of the wineries and the stories of the wines. It's a podcast about where it all came from and where it's all going. 

189 Episodes
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Send us a text This weekend I got a text from John Hesketh, letting me know that Keeda Zilm had done it again. Keeda, and her Vickery Riesling, struck again at the Adelaide Wine Show, walking away with a back of accolades. Everyone seems to be in agreement that Keeda Zilm is the capable custodian of something very special. Named in honour of the late, great John Vickery, often described as the Max Schubert of Australian white wine, the Vickery label has become synonymous with exceptiona...
On the road with Joe!

On the road with Joe!

2025-10-0715:18

Send us a text Joe Fattorini shares some secrets on how to maximize your entertainment value as a presenter during a wine tasting! Support the show
Send us a text Ladies and gentlemen, he’s back — Michael Juergens: Orange County finance consultant, wine industry pioneer, and one of our most colourful guests. Michaels back to share an update on the current state of the US wine economy and the progress with the Bhutan Wine Co., with updates on their very first auction and fresh insights that highlight just how exciting this project has become. As always, it’s a rollercoaster of a conversation with Michael, and I’m thrilled to have him back...
Send us a text I first came across Unico Zelo almost a decade ago, in a wine shop in Kansas City. The owners poured me a skin-contact white from South Australia, a wine I’d never seen before. I was immediately struck by its vibrant label, its unusual blend, and its perfectly fitting name: Esoterico. That was my first introduction to Brendan Carter and his work at Unico Zelo. Since then, I’ve watched in awe as the brand has expanded, pivoted, adapted, and expanded again - a cycle that has beco...
On the road with Joe!

On the road with Joe!

2025-09-2421:58

Send us a text Joe Fattorini shares some secrets on how to maximize your entertainment value as a presenter during a wine tasting! Support the show
Send us a text Patrick White is the lead Somm and Cellar Master at the Adelaide Club. With a resume like his, it's no wonder he has the trust of both the Club and the wider industry. An Adelaide local, Patrick has been a somm since 2001, working his way across the country, from top end restaurants in Sydney to the Penfolds Maggill Restaurant and the Mt Lofty House Estate in the Adelaide Hills where he was nominated for both wine list and somm of the year. Patrick also was a participant in the...
Send us a text Today’s guest is Adam Coward, someone who’s worn a lot of hats across his career, from tourism in the Top End, to retail and fast-moving consumer goods, and now, to helping wineries unlock growth through Vin Creative and Uno Vino. Adam’s journey is fascinating because he’s not from a wine background originally, yet he’s bringing in ideas and lessons from other industries that could reshape how wineries think about sales, marketing, and customer experience. We talk about the tou...
Send us a text Milly Hoffmann, or Miss Hoffmann to the students at Nuriootpa High School, has been working tirelessly with her class on a remarkable mission: raising the funds to travel to their sister city, Grapevine in Texas, USA. At its heart, this connection is about more than a trip; it’s about cultural exchange, shared experiences, and building relationships that last. Milly also plays a leading role in the school’s Vines and Wines Program, a certificate-based course designed to create ...
Send us a text Mike Madaio loves history, sandwiches, and above all, wine—and the industry that brings it to life. A respected wine writer, his long-form pieces have featured in Wine Enthusiast and on his own blog, Life at Table. While Mike has a deep appreciation for traditional forms of media and communication, he is equally attuned to the modern world of user experience (UX)—a factor that can make or break a business. Mike believes UX is one of the most overlooked elements of the wine indu...
Send us a text Stephen Mok is on a mission to make sure the wine industry doesn’t miss its moment with artificial intelligence. As Founder of Vintage Labs, Stephen has spent the past few years embedded in the practical reality of AI experimenting, prototyping, and testing what actually moves the needle for wine businesses. He has built automations, stress-tested emerging tools, and logged countless hours separating hype from true opportunity. Stephen didn’t arrive at wine technology through t...
Send us a text Jacob Ner-David is, in many ways, the quintessential entrepreneur. He’s built and led multiple pioneering companies, including DeltaThree, one of the first to offer internet-based telephony, dramatically reducing the cost of international calls, and NomadIQ, which specialised in location-based internet services. But alongside his startup successes runs a deep and enduring passion for wine. Jacob is the co-founder and chairman of Jezreel Valley Winery in Israel, and managing dir...
Send us a text Everyone in marketing knows Mark Ritson. He’s built a reputation for being direct, sharp, and unapologetically honest in how he approaches both the practice and teaching of marketing. With a career that includes advising major global brands like LVMH, Mark now focuses his energy on the Mini MBA, an online course designed to give students what he sees as the core foundations of marketing and brand building. I was first introduced to Mark’s work by my friend and mentor Joe Fattor...
Send us a text Earlier this year, while in Sydney, I had the pleasure of grabbing a quick bite with two locals behind one of Australia’s fastest-growing wine communities. I was curious to meet the duo behind the WinedUp podcast—and to see whether their personalities matched their mission. It was a short but memorable session. Over a bottle of German Riesling and some outstanding Thai food, I came away thinking: they really are who they say they are—two Aussie mates on an unapologetically unfi...
Send us a text In 2024 Coles took steps testing its One Brand Brand Strategy, which included the conversion of all Vintage Cellars Stores to Liquor Land. Bill Rooney is the CEO at 6one5 Retail Consulting. He has consulted for a range of companies including Silicon Valley’s Intel. Bill has been watching the Coles transition unfold, from the implementation of the pilot program, to execution and whilst understanding of the foundation strategy, he has been highly critical of its execution. Bill’s...
Send us a text This is the third and final installment of my conversation with Professor Gerald McDermott. We start by focussing on case studies that demonstrate innovation in action. What can the wine industry, or any industry for that matter, learn from the evolution of Silicon Valley? Or from the crash of the Chilean Salmon Industry? Professor McDermott shares principles that are vital for any industry to keep in mind when facing uncertainty and change. Sadly, all good things must come to ...
Send us a text In Mid May of this year I had the pleasure of releasing a short chat with Jackson Family winemaker Chris Carpenter in which we spoke about the magic of the Hickinbotham Vineyard, the Hickenbotham label and the wider magic of Clarendon. To get that one in full Check out episode 25 of Season 5. Chris and I discussed a great many things during my time in Clarendon, that we did not include in that initial chat, so we recently caught up for a riveting part two. In this conversation ...
Send us a text In this episode Professor Gerald McDermott and I continue our discussion on systems and innovation. With the background and context to Gerald’s Mendoza case study established, we start to go deeper into the foundational concepts, and what a healthy system might look like, along with its different component parts. To start part 2 of our conversation, I ask Gerald whether it's possible to spot telltale signs that a system is ripe, ready for or in need of innovation. We will pick ...
Send us a text Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the fundamental of nailing your sales pitch. Support the show
Send us a text This episode began with a curious email landing in my inbox. Not that the sender — my good friend Priscilla Hennekem — was mysterious, but rather the contents of her message were. It was brief and enclosed an attachment: a paper by Professor Gerald McDermott, titled “Public-Private Institutions as Catalysts for Upgrading in Emerging Market Societies.” I scratched my head, opened the file, and started reading. Now, Professor Gerald A. McDermott is the department chair and profes...
Send us a text Welcome to CDP Insights, a Cellar Door Podcast initiative where we stay up to date with market trends and get sharp industry insights. My guest is Joe Fattorini and in this episode we discuss the most fundamental aspects of a business sales plan. Support the show
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