Claim OwnershipThe Backstory on Marketing and AI
Subscribed: 10Played: 122
Subscribe
© Copyright 2026 Guy Powell
Description
Dive deep into the dynamic marketing realm in the digital age with The Backstory on Marketing and AI, hosted by Guy Powell, the visionary President of ProRelevant Marketing Solutions. This enlightening podcast is your gateway to understanding the intricate interplay between data-driven marketing strategies and cutting-edge AI technologies.
Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.
The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.
Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.
Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?
Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering
Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?
Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant
Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett
Sign up now for more episodes.
Each episode brings to the table candid and insightful conversations with some of the industry's most influential leaders and analytics experts. They share their valuable perspectives and experiences on how to navigate the ever-evolving marketing landscape successfully. As a listener, you will be able to discover the most current trends shaping the marketing world and learn innovative ways to leverage AI to elevate your brand's presence and impact.
The Backstory on Marketing and AI is an indispensable resource for anyone involved in marketing, from executives managing to proactive marketers. Whether you're an executive overseeing a hefty advertising budget or a marketer at the forefront of a growing brand, this podcast is your resource for staying ahead in the competitive marketing world.
Tune in on Apple Podcasts and Spotify and be part of the pivotal discussions defining the future of marketing. Don't miss out on this chance to revolutionize your approach to marketing and AI. Subscribe today and begin becoming a more informed and strategic marketer. For more information, visit www.prorelevant.com.
Typical questions discussed in this podcast:
How is AI transforming traditional marketing strategies?
What is the role of data analytics in understanding consumer behavior?
What are the best practices for integrating AI into your marketing campaigns?
What is the future of personalized and content marketing with AI?
What are some AI success stories and case studies: Brands leading the way in AI marketing?
How can we best overcome challenges in adopting AI technologies for marketing?
How can we measure the ROI of AI-based marketing initiatives?
How can we build a customer journey map leveraging AI insights?
How can we maintain privacy, data protection and cyber security in the age of AI marketing.
How can we build a skilled team to leverage AI in marketing?
What is AI's influence on social media marketing strategies?
What is the right balance between AI automation and the human touch in marketing?
What are the limits of using AI to support Chatbots?
How can young marketers leverage AI in their careers?
Topics Discussed:
AI Marketing
Data Analytics
Predictive Analytics
Brand Strategies
AI Ethics
Creative Advertising
Marketing ROI
Customer Journey
Content Marketing
Chatbots
Data Privacy
Social Media Strategies
Small Business Marketing
Prompt design and engineering
Main Questions:
What is the difference between ChatGPT and Bard?
How can Canva be used for image development?
What is a Large Learning Model (LLM)?
Testimonials:
In this fun and easy read, Guy provides a roadmap on how you can navigate through today's choppy waters and come out on the other side with a successful, metrics-based marketing campaign.
Jamie Turner, Author, Adjunct Instructor, Speaker, and Consultant
Guy does a great job of outlining marketing strategies adopted during the pandemic through some very insightful case studies and is a must-have for marketers.
Sonia Serrao, Senior Director, Brand Marketing at Tarkett
Sign up now for more episodes.
120 Episodes
Reverse
AI and Marketing is evolving at unprecedented speed. Organic Google search traffic is declining, while AI search tools are gaining share. Brands must rethink how they approach visibility and discovery.AI enabled Market Research now relies on multiple signal layers. AI models gather insights from open platforms, digital PR, brand mentions, and structured website content. Discovery is no longer limited to traditional SEO.Reddit plays a significant role in AI discovery. It provides authentic human discussions and real brand recommendations. AI systems frequently cite these conversations when generating answers. This makes community participation increasingly important.Technical optimization is also critical. AI must be able to properly read and interpret website content. Without correct formatting and configuration, brands risk being excluded from AI recommendations.Demographics are accelerating this shift. Younger users default to AI search tools. Over time, this behavioral change will increase AI-driven referral traffic.This episode explores how AI and Marketing strategies must evolve to remain competitive. Companies that act now will gain visibility. Those who hesitate may lose discoverability.
Healthcare organizations deliver exceptional clinical care, yet operational inefficiencies often remain hidden behind the scenes. In this episode of The Backstory on Marketing and AI, we explore how operational intelligence improves hospital efficiency through digitized workflows and structured data.AI must follow practical intelligence. Organizations must measure processes before optimizing them. AI enabled Market Research thinking applies directly to healthcare because improvement depends on clear data and defined outcomes. Broad AI platforms rarely succeed in complex environments.Pointed applications with strong governance deliver measurable ROI. When applied correctly, AI reduces staff burnout, improves workflow visibility, and strengthens financial sustainability.Leaders must respect compliance requirements while applying disciplined innovation strategies. AI and Marketing frameworks provide a structured path forward for healthcare transformation.
Amazon is entering a new era of AI-driven commerce. AI and Marketing now operate together in shaping visibility, personalization, and purchase behavior. In this episode, we explore how Amazon’s evolving algorithms reward conversion rate, velocity, and relevance in new ways.AI powered tools are transforming product discovery. Search results are becoming personalized. Customers receive recommendations based on behavioral signals and intent. Brands must respond with deeper intelligence.AI enabled Market Research is becoming essential. Marketers can now analyze reviews, feature preferences, and competitive gaps at scale. However, AI without strategy produces noise. Prompt quality and disciplined execution separate winners from average performers.We also discuss how creative generation is changing. AI can accelerate testing and production. Yet thoughtful positioning still drives results. Scrappy brands that adopt AI strategically will move faster. Comfortable brands may struggle.This conversation highlights how marketers can stay ahead of the curve. AI is not replacing expertise. It is amplifying it.
AI and Marketing are redefining how brands compete and grow. This episode explores how agencies balance performance marketing with long-term brand investment. AI enabled Market Research is reshaping strategy development and improving decision frameworks.We examine attribution challenges in the zero-click landscape and why direct measurement has become more complex. While AI improves speed and personalization, it does not replace emotional storytelling. Human insight continues to differentiate strong brands from average ones.Operational clarity, measurable KPIs, and disciplined brand investment remain critical for sustainable growth. Technology accelerates execution, but strategic thinking still determines results.
AI and Marketing are converging at an unprecedented pace. In this episode, we explore how predictive analytics, machine learning, and generative AI are reshaping AI enabled Market Research and marketing strategy.We discuss the importance of clean, privacy-first data systems and why ethical data design is essential for long-term trust. The conversation highlights incrementality measurement, full-funnel analytics, and the ability to isolate the true impact of advertising impressions.You’ll learn how fragmented datasets can still produce meaningful insights when powered by advanced modeling. We also examine how synthetic data and generative AI enhance inference, close measurement gaps, and transform prediction into prescription.The convergence of machine learning and generative AI represents a powerful shift in marketing intelligence. Leaders who embrace AI enabled Market Research and data fluency will gain a measurable competitive advantage.
In this episode of The Backstory on Marketing and AI, we explore how Artificial Intelligence is reshaping marketing strategies. From SEO to market research, AI-driven tools are changing how businesses reach their audience.AI tools like ChatGPT and Perplexity are altering the landscape, making it essential for businesses to rethink their marketing strategies. In this episode, we discuss how AI impacts organic traffic, high vs. low intent searches, and the future of AI-driven solutions in marketing.Businesses need to prepare for a new wave of change. It’s about maximizing engagement, adjusting to new traffic models, and rethinking how we use AI to optimize business success. Tune in for more insights.
In this episode of The Backstory on AI and Marketing, Craig McLuckie, CEO of Stacklok, delves into how AI is reshaping the marketing landscape. He explains how organizations can securely integrate AI agents with sensitive data systems, enabling smarter marketing actions without compromising security. Craig also shares insights on Stacklok’s innovative Model Context Protocol (MCP), which bridges the gap between traditional IT systems and generative AI, ensuring AI tools perform optimally in marketing environments.AI has the potential to transform everything from lead scoring to content generation, but ensuring these systems operate securely is crucial. Craig discusses the importance of using the right tools, creating task-specific context, and maintaining an ongoing lifecycle for AI systems to continuously improve. As AI becomes an integral part of marketing, businesses must invest in the right AI-native tools and strategies to unlock its full potential.This episode is essential for marketers, technologists, and business leaders who are looking to embrace AI while safeguarding sensitive information and driving innovation.
In this episode of The Backstory on Marketing and AI, we delve into the world of B2B marketing with Carlos Corredor, CEO of Condor Digital Services. Discover how AI is revolutionizing marketing strategies and helping businesses make data-driven decisions faster and more efficiently. Carlos discusses how AI-enabled market research is streamlining the marketing process, saving time, and increasing the quality of marketing efforts.Learn about the power of AI in lead generation, the importance of collaboration between sales and marketing teams, and the future of B2B marketing with AI at its core.Carlos also discusses the role of AI in optimizing business processes, creating personalized customer journeys, and making marketing more efficient. He explains how B2B companies can adapt to these changes to stay competitive in today’s market.
In this episode, Jordan Dean Gordon of Pilothouse shares his expertise on the role AI is playing in the future of marketing and e-commerce.With 25 years of experience in digital marketing, Jordan explains how AI is lowering barriers for businesses to start and scale their e-commerce platforms, enhancing customer retention, and driving better ROI in email marketing.Learn how businesses can leverage AI-powered tools to optimize marketing strategies and improve customer engagement.
In this episode, Leah Nurik, CEO of Brandi, dives deep into how AI is reshaping the marketing landscape. Learn how generative engine optimization (GEO) is becoming a critical component for brands looking to increase their visibility in AI-driven search engines. Leah explains how content needs to be structured for AI engines, how brands can leverage AI to get better results, and the evolving digital marketing ecosystem.Join us as we discuss this exciting shift in marketing strategies, which could be the key to boosting conversions and profitability in the coming years.
This episode explores how AI is reshaping marketing automation, personalization, and customer-journey design. We discuss how email evolved from outbound blasts to a full 360-degree channel that supports acquisition, nurturing, and retention.Topics include:• How automation platforms unlock deeper personalization• Why AI enabled Market Research improves segmentation and content creation• How email, SMS, and WhatsApp now support full-funnel strategies• Why human oversight remains essential for accuracy and compliance• How marketers should think about multichannel journeys• What new marketers must learn to stay competitive in the AI eraThe conversation covers the evolution of marketing technology, the rise of hyper-personalization, and the balance between automation and human insight. Learn how AI helps teams expand capabilities, reduce manual workload, and deliver more meaningful customer experiences.If you want to understand where AI and Marketing are heading next, this episode provides practical insights and real-world examples.
This episode explores how AI and Marketing are transforming the structure and performance of modern marketing teams. We discuss how organizations build frameworks to safely adopt AI, allowing teams to use powerful tools without increasing compliance risk.We also examine how AI enabled Market Research is raising the standard for insights and decision-making.The conversation highlights how AI champions inside each department accelerate innovation, support training, and improve collaboration across distributed workforces.We explore how hackathons unlock creativity and allow non-technical teams to rapidly develop AI-driven solutions.You will also learn why junior marketers who master AI tools may outperform traditional roles.The episode offers practical insights for leaders, marketers, and teams navigating the shift into AI-powered work.
In this episode of The Backstory on Marketing and AI, we explore how predictive SEO is transforming the way marketers plan, optimize, and measure brand visibility. Learn how AI enabled Market Research makes it possible to predict rankings before content goes live. Discover how digital twins of search engines reveal exactly what content needs to succeed.We also discuss how generative AI is reshaping user journeys and shifting search behavior toward answer-driven experiences. This episode explains why brands must rethink their discovery strategies, long-tail content, and authoritative statements across the web.Key topics include:• Predictive SEO and ranking simulations• AI’s impact on search and discovery• The role of authoritative statements• Why organic search still drives massive value• How AI affects attribution and media decisions• Preparing content for LLM-based answer engines• Category entry points and PR relevanceWhether you are a marketer, strategist, or business leader, this episode provides a clear roadmap for navigating the future of AI and Marketing.
This episode explores the evolution of AI and Marketing and how today’s tools transform content creation, productivity, and research. We discuss the journey from early video production into modern AI workflows. You will learn how interest-based algorithms shape discovery and why TikTok, Instagram, and YouTube Shorts are rewriting the rules.We also look at how Reddit serves as a powerful early signal for emerging trends. Brands can use these insights to guide AI enabled Market Research, messaging, and product development.The conversation highlights how Sora, HeyGen, and agentic AI tools reduce complex tasks from hours to minutes. We also break down the importance of structured processes, documentation, and data readiness. AI needs context to deliver results. Without a clean foundation, scale becomes impossible.We also explore why marketers must experiment. Organic social content works as an R&D lab. Most posts will fail. A few will break through. Those insights can fuel bigger strategies across paid advertising, blogs, video, and email.This episode is a guide for marketers who want clear steps to stay ahead in an AI-driven world.
In this episode of The Backstory on Marketing and AI, we explore how AI is transforming the way marketers understand people, communities, and emotional drivers.We discuss how AI enabled Market Research moves beyond surveys to uncover deeper motivations and hidden patterns in stories. You’ll learn how AI tools classify emotions, surface insights, and help brands build more meaningful connections with their audiences.This conversation also covers the challenges and opportunities of integrating AI into modern marketing practice. We look at how emerging professionals can grow in an AI-driven world, why domain expertise still matters, and how experienced marketers can benefit from new approaches.We also examine the future of human agency. As AI accelerates, we must ensure humans stay central in strategy and decision-making. The combination of AI and human insight is where the strongest value emerges.Whether you're a marketer, strategist, researcher, or curious learner, this episode reveals how AI is reshaping the marketing landscape and what it means for future careers.
In this episode, we discuss how AI is revolutionizing reputation management and market research. Discover how AI-driven tools help brands enhance their online reputation, improve consumer trust, and boost their visibility in search engines. Industry experts DJ Sprague and Scott Brandley from Shopper Approved share insights on the power of reviews, Q&A tools, and leveraging social proof to dominate the AI-driven market landscape. Learn how AI is transforming both SEO and AI search results, and how brands can adapt to stay competitive.
In this episode of The Backstory on Marketing and AI, we explore how ethics intersect with AI and marketing.Discover the importance of transparency, responsibility, and trust when implementing AI-enabled market research and automation strategies. Guest expert Dayna Guido, a seasoned mental health professional and ethics trainer, introduces her Ethical Courage Decision-Making Model—a framework that encourages reflection and mindfulness in decision-making.Key topics include:• How AI reshapes marketing and market research• The ethical implications of data privacy, HIPAA, and PII• How human oversight strengthens marketing integrity• Why ethical leadership must start at the top• How to integrate trust into digital marketing practicesThis episode will challenge marketers to rethink how they use AI and remind leaders that integrity isn’t optional—it’s strategic.
In this episode of The Backstory on Marketing and AI, discover how artificial intelligence is transforming the financial services industry. WealthFeed’s AI-driven platform empowers advisors to identify ideal clients, automate outreach, and maintain compliance.We explore how AI-enabled market research allows advisors to personalize marketing, strengthen relationships, and deliver better ROI. The discussion covers ethics, data privacy, and how to build trust in an AI-driven world.Key takeaways:• How AI enhances prospecting and client engagement• Balancing technology with human integrity• The role of ethics and compliance in financial marketing• Using AI-enabled market research for better ROI• The future of proactive, data-driven financial advisingIf you’re in marketing or finance, this episode will help you understand how to use AI responsibly and strategically to scale your business.
In this insightful episode, we explore how AI is transforming marketing strategies for efficiency, growth, and creativity. JP Carter from System Pavers discusses their journey from traditional marketing methods to integrating AI technologies for better campaign development, segmentation, and content creation. By leveraging AI-powered tools, System Pavers can now optimize their marketing efforts at a faster pace. AI has enabled them to improve search monitoring, content generation, and overall marketing performance.JP also shares how the company uses AI to enhance customer experiences, including product visualizations and AI-driven feedback. He emphasizes the importance of authenticity, even when using AI tools, ensuring that campaigns resonate with customers.With AI's growing influence on marketing, companies must adapt and embrace new technologies to stay competitive. This episode is a must-listen for marketers looking to harness AI’s potential to elevate their strategies.
In this episode of The Backstory on Marketing and AI, we explore how AI and Marketing are evolving beyond automation. Discover how AI-enabled intelligence is transforming how brands connect with customers and make smarter business decisions.Topics include:• The shift from search to problem-solving with LLMs.• How small businesses can start integrating AI today.• Why marketing is the best entry point for AI adoption.• The rise of micro-entrepreneurship powered by AI.• How to prepare your data for AI-driven insights.We also explore how understanding the fundamentals of marketing—brand building, storytelling, and customer connection—remains vital in this new era.This conversation reveals the strategies businesses need to stay relevant, agile, and competitive in a world where AI-enabled Market Research is becoming the foundation of marketing success.To learn more about ProRelevant, visit https://ProRelevant.com
Comments
Download from Google Play
Download from App Store
United States