Claim OwnershipThe Footballco Business Podcast
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From clubs and brands to content creators this show features the most innovative people working in football, or soccer, media, brand and marketing.
89 Episodes
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On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work.
Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS
STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium
Colm's interview covers
Having Ronaldinho walk for KidSuper at Paris Fashion Week
Why football is 'the coolest sport in the world'
Lessons for brands and clubs crossing into football and fashion
Why being a creator/director is harder than being an athlete
Why he built a pitch on the roof of KidSuper Studio
Partnering with St Pauli to create a unique mural, hoodies and shirts
Working with Puma for the brand's Club World Cup Kits
Collaborating with Louis Vuitton
This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon.
James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.
On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle.
Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.
On this show, we’re joined by EA SPORTS’ VP of Ventures, David Jackson. David joins us to discuss EA SPORTS’ new app, which takes EA beyond gaming and into the world of real sports media curation and distribution.
Download the EA SPORTS APP:
Google Play: https://play.google.com/store/apps/details?id=com.ea.gp.brooklyn
APPLE: https://apps.apple.com/app/id6670217137
On this episode, our guest is Joe Foster, International Marketing Manager for Bodø/Glimt - the small Norwegian team taking Europe by storm.
Joe joins us to discuss the effect the Europa League has had on the club and his job, the challenges of being a club in the Arctic Circle, and why, for Bodø, sustainability is more than a box-ticking exercise.
C.P. Company's Lorenzo Osti joins us to discuss how the brand created by his father ended up being adopted by the UK's casual football subculture, why they partnered with Manchester City, and how he's continuing his father's legacy at C.P.
Brent Koning is Dentsu's EVP for global gaming and spent six years at Electronic Arts, where he was Commissioner of the EA Sports FIFA Global series and was the first employee of EA’s football esports team. Brent joins us to build a winning gaming strategy for his own fictitious football club, including...
Where does gaming sit within a marketing strategy
Roblox, Fortnite, EAFC? Which games should clubs get involved with
YouTube or Twitch - Where are the fans?
How do you see an ROI on gaming?
The role of competitive gaming?
And, what games has brent played more than 1,000 hours of?
Our guest on this show is Mohammed Basrawi, GM for Marketing Communications and Content for the Saudi Pro League. Mohammed joins us to discuss how the Saudi Pro League is growing its audience outside of leveraging the popularity of marquee players.
From the biggest derbies and club history to innovative media deals and eye-catching celebrations, this show looks at what’s driving fandom both inside the Kingdom and in growing markets.
Our guest is the man behind 'Brand Beckham', Simon Oliveira. Simon has worked also closely with Lewis Hamilton, Neymar Jnr and Andy Murray and joins us to talk about building the Beckham brand and how you create a modern footballer brand today. Up for discussion are:
Turning Beckham into 'soft British power'
Beckham and the Olympics
Taking David the LA Galaxy
The tabloids of the 00s versus the social media of today
The role of Victoria on building David's brand
The best league for growing a footballer brand
Do players need a cause?
Players becoming YouTubers and curators
The role of documentaries
Which player Simon would liked to have worked with
In this episode, we bring you the More Women in Football panel from the Social Football Summit, which took place in Rome in November last year. The panel features Budreya Faisal, President of Banaat FC, Morgan Brennan, Head of Footballco's women's football brand, INDIVISA, and Zoe Johnson, Managing Director of Women and Girls at Brighton and Hove Albion.
The panel includes:
How Brighton have become a leading club in the WSL both on and off the pitch - from plans for a purpose-built stadium to looking after player's social media
The fascinating story behind why Budreya Faisal set up a women's football club in Dubai and the challenges she's had to overcome
Tips on growing fandom through original content from INDIVISA's Morgan Brennan
To find out more about the Social Football Summit, visit socialfootballsummit.com
Fashion and sport culture journalist Daniel-Yaw Miller joins us to discuss the biggest collabs and stories of 2024, his predictions for this year and builds his dream team of fashion ambassadors.
Also on the show...
Why Arsenal are dominating football fashion
CP Company and the rise of terrace culture-inspired clothing
Why the Arnault family bought Paris FC and did they buy the wrong Parisian club?
AC Milan and Off-White
Cole Palmer
You can get more insight from Daniel here:
SportsVerse Newsletter - Dan's bi-weekly newsletter on the intersection of sports, culture, fashion and money: https://sportsverse.substack.com/
Instagram: @danielyaw_
LinkedIn: Daniel-Yaw Miller
We're joined by the CEO and MD of Serie A USA, Andy Mitchell, to discuss how he's helping Americans fall in love with Italian football. From the power of Pulisic to US owners and the importance of having a pizzeria on every street corner, Andy discusses how Serie A cultivates this fandom.
Andy also discusses the prevalence of US ownership, the importance of watching games live and why he'd love to see games played in the US.
If you enjoy this show, be sure to check out other episodes featuring Juventus and both Inter and AC Milan.
We're looking back at how video games have changed how fans engage with football and the titles that influenced the industry and our relationship with the sport. Our guest is Richard Moss, the author of the recently released 'A Tale of Two Halves—the History of Football Video Games 1982-2010'.
Richard goes back to discuss the creation of these iconic games, what made them so groundbreaking and their influence on football itself.
Getting discussed on the show are...
FIFA
Pro Evolution Soccer
Sensible Soccer
Football Manager and Championship Manager
NASL Soccer - Intellivision Soccer 1980
The Manchester United video game series
'A Tale of Two Halves' is available to buy now direct from Bitmap Books:
Standard Hardback: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves
Collector’s Edition: https://www.bitmapbooks.com/collections/by-genre/products/a-tale-of-two-halves-captains-edition
On this show, we’re discussing Saudi Arabia’s bid to host the 2034 FIFA World Cup with Hammad Albalawi, Head of the Saudi Arabian Football Federation FIFA World Cup 2034 bid unit.
With the Kingdom expected to soon be named as the host country for the 2034 FIFA World Cup, we talk to Hammad about his love of football, the role it plays in Saudi Arabia and the importance of the World Cup in how Saudi Arabia markets itself to the world.
We also discuss the upcoming Netflix documentary, “Saudi Pro League: Kickoff” and the Kingdom’s wider football strategy.
From the New York Yankees to Pleasures and Off-White - we speak to AC Milan's CMO, Tania Moreno, about the club's football and fashion strategy and what made Business of Fashion call AC Milan 'The football team that finally got fashion right'.
Including:
How the club chooses its fashion partners
The role of fashion in growing the club in the US
Who is really buying AC Milan clothing
On this show, we're joined by SportsPro's Ed Dixon and Sam Carp to examine SportsPro's latest 50 Most Marketable Athletes list, which ranks athletes from across the world and across sports. With a focus on football, we find out who the most marketable players in the world are and what makes them so valuable.
We also look at competition from outside of football, how the rise of women's sports has affected the list, and how the list might change next year.
This year’s ranking from SportsPro has been compiled in partnership with consulting firm NorthStar Solutions Group, which has developed an enhanced methodology and multi-faceted evaluation model to deliver the most comprehensive assessment of athlete marketability ever undertaken.
To view the list in full, visit https://50mm.sportspro.com/
On this episode of the Footballco Business Podcast, we’re talking about club-run podcasts. Alex is joined by Jim Salveson, director of sport at Sport Social, Europe’s largest dedicated sports podcast network, working with the likes of Manchester City, Aston Villa and Wolverhampton Wanderers. Jim is joined by Matt Tasker, executive producer for Sport Social and also the man behind getting Manchester United into podcasts back in 2019.
Our guest on this show is Emily Heath, global brand director for Rexona at Unilever. Emily joined us to discuss Rexona's work in women’s football, from their Breaking Limits program and barriers faced by girls trying to progress in sports to the brand’s UEFA and FIFA partnerships and their focus on young female players.
As Director of Global Sports, Media, and Entertainment Marketing for Google, Kate Johnson is one of the most influential people in sports marketing. On this show, she discusses Google's women's football strategy, partnerships with Arsenal, Liverpool, the NWSL, and the Frauen-Bundesliga, and her own experience as an Olympic medalist and a woman in sport.
Sitting on the US and Mexico border, Juarez is regarded by some as the most dangerous place in the world. On this episode, we're speaking with the president of FC Juarez, Luis Rodriguez, about the reality of managing and marketing a club in a city as unique as Juarez.
Luis talks to us about attracting players, how and why they're looking to grow in the US and what makes FC Juarez one of the most interesting clubs in soccer.
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