Restoration Rundown Podcast

On today's episode I am joined by James Hatfield, the CRO of Live Switch, a communications platform that uses instant video to transform how Restorers work and scale their businesses. I got to know James, his background as a serial entrepreneur, and all about how Live Switch is changing the game for Restoration Companies. Buckle up and get ready for the Rundown. If you want to learn more about how you can use Live Switch to help your Restoration Business then check the links below and remember Use code "RRundown10" for 10% off at checkout! : Book a demo: https://tinyurl.com/muzey2uk Website: https://www.liveswitch.com/ Start your free trial: https://www.liveswitch.com/contact-signup Coupon: Use code "RRundown10" for 10% off at checkout! 

In this episode, I am joined by past guest and friend of the show Jeff Diem from Elkmont Estimates to talk about his new software is leveling up the estimating/billing processes for Restorers.

In this episode I am joined by my old friends Annissa and Kevin Coy from Firehouse Education where we catch up on whats new with them, and learn about an exciting new venture they're launching soon. Get a sneak peek at their new coaching initiative at their upcoming session at the Experience Conference in Las Vegas in September.

In this episode I am joined by my friends Andy McCabe and Doug Weatherman to discuss how AI is changing the Restoration industry at breakneck speeds. From FNOL to claims and everything in between, AI is integrating into all aspects of operations. If you are a Restorer, then you don't want to miss this episode.

In this episode, I sat down with a man who needs no introduction, but Ill give him one anyways! Join us as we talk shop with Jeff Moore, a 2nd generation Restorer, the President of the largest family run Restoration Companies in the world, ATI Restoration, and, the newly appointed President of the RIA. We will be talking about all things Restoration and about Jeff's journey from a youngster in the industry and into where he stands today, as a serious powerhouse who is advocating for big changes aimed to positively move the Restoration Industry forward.

Andy McCabe is a veteran of the restoration industry with over 20 years of experience. Founder of Claims Delegates and leader of the Restoration Rebel group now known as the Total Claims Alliance on Facebook, he has dedicated his career to empowering restoration contractors, challenging unfair insurance practices, and promoting transparency. As an early pioneer in remote estimating, Andy continues to push the boundaries of what's possible for independent restorers, helping them navigate the complexities of insurance claims while growing their businesses.

Many of us get into our businesses with the intention of putting in our all and working hard day in and day out- but what about when the time comes for you to kick back and retire? We often hear that people plan to pass down their businesses to loved ones- and while we absolutely love the sentiment there, it often ends up being a bit disastrous or stressful, and causes Restoration Experts to keep working.... and working... and WORKING....... So what's the alternative? How do you set yourself up to retire successfully? We are joined today by Rocky Hensley from 1-Tom-Plumber, and he is here to empower you all with the information you need to do just that. With plenty of experience in franchising, selling, and running and growing amazing businesses, there is no better person to guide us all through this journey.

The development and utilization of AI in the Restoration Industry is moving at breakneck speeds - already taking over any of the processes you see on a day to day basis with carrier developed models and chat bots. We are in a pivotal moment in the Restoration industry where if we do not adapt, we will die. IN this episode, I am are joined today by Doug Weatherman the COO of Rare Restoration who is here to offer an "AI Dooms Day Prep Kit" for Restorers in this ever evolving AI powered world.

In some recent articles, Google has been leaving behind a trail of breadcrumbs in regards to your Google Business Profile optimization. In more than one instance, they have been subtly encouraging users to upload videos to their Google Business Profile. So, what does this mean? It simply means that Google wants more video content, and if you give them what they want, you may be rewarded with better visibility. In this episode we talk about how to capitalize on this trail of breadcrumbs to get the visibility and rankings your Restoration Business needs to succeed and stand out amongst your local competitors.

In today's episode we are joined by Kayla McGowan, the new Editor-in-Chief of R&R Magazine. Kayla walks us through her journey in the industry and talks about the R&R Magazine's upcoming Experience Conference and Trade Show Aril 8-10th in Punta Gorda Florida. To learn more visit randrmagonline.com/the-experience-conference.

Are you attending the Experience Conference in Punta Gorda? The come see me speaking live for the 2025 No BS Internet Marketing Plan for Restoration Contractors education session on Wed. April 9th at 9:30 AM!

2024 was one heck of a year! You may have noticed a lot of changes when it comes to your digital presence, and we are here to tell you that you are not the only one. If your business is online, chances are you were affected by these changes in some way, shape, or form, and we think it's important for all of you out there to know exactly what has changed and how your Restoration Business can adapt to use it to your advantage. I'm joined by Nikki from our team at Ironclad Restoration Marketing for this 2024 recap, where we will talk about some of the major changes we all experienced last year- from LSA and GBP maintenance and management to exploring the AI Overview and what it means for your Restoration Company's rankings and visibility, and everything in between.

In this very special, 100th episode of the Restoration Rundown, I am super excited to present the 2025 Internet Marketing Plan for Restoration Contractors. With the help of some very special guests and experts in their respective fields here at Ironclad, this episode is everything you need to know when it comes to getting leads for your Restoration Business from the internet minus the fluff and B.S. you’re probably accustomed to hearing when it comes to marketing your business. This episode is based on real world case studies of how we help our clients increase their sales by properly leveraging SEO, Google Business Profile/Maps Optimization, PPC/LSA, Websites, Social Media, and Paid Online Marketing. Now dive in and get ready for the Rundown!

In this episode, I sit down with Rocky Hensley, founder of 1 Tom Plumber to uncover the strategies and stories behind his success in the restoration industry. From humble beginnings to building and selling multiple businesses, Rocky shares his inspiring journey marked by resilience, grit, and a relentless drive for growth. Tune in to learn how he’s transformed challenges into stepping stones, developed powerful systems for scaling, and built a thriving franchise model with 1 Tom Plumber. This is a must-listen for restoration business owners and aspiring entrepreneurs looking to take their companies—and their mindsets—to the next level.

In this episode I am joined by my main man, JC, the COO of Ironclad Restoration Marketing as he gives us an overview of what it takes to rank your Restoration Business on page 1 of Google with a live video analysis of whos doing it right and who needs some improvement. Buckle up and get ready for this amazing episode!

Google Announces HUGE Change coming to Local Service Ads!!! In this podcast short, I talk about a major change to Google LSA program that is coming November 21st 2024!

In the throes of disaster, restoration companies are the unsung heroes, swooping in to salvage homes, businesses, and peace of mind. As more and more of these modern-day saviors appear, standing out becomes not just a priority but a necessity. That’s where digital marketing steps in like a trusted ally. Today, I’ll walk you through seven proven digital marketing strategies guaranteed to elevate your restoration business. Ready for the climb? Let’s begin.

CAT season poses quite a few marketing challenges for restoration contractors, but within each challenge there are an equal amount of opportunities for the restoration company who is prepared. These marketing challenges mirror most of the common challenges restorers face during CAT season, like the huge increase in demand which strains resources, budget and heightens the competition. In this episode I walk you through some of those challenges but more so how to leverage digital marketing to capitalize on the increased demand and competition

To kick off the all new season of the Restoration Rundown we bring in the big guns, JC and Yas from Ironclad Restoration Marketing. There is a lot of BS out there when it comes to Google Local Service Ads (LSA), and in this video I am going to cut through it all and give you the facts. This is a very special episode that can help you save thousands, you don’t want to miss this one!

CORE is home to the industry’s most elite property restoration service providers. They are pioneers who expect more from a conference experience.   You wont want to miss this year's Collective, July 8-10th at the JW Marriott in Downtown Austin. From Core "The Collective as an innovation summit featuring state-of-the-art technology, leadership growth experiences, sales development strategies, and a wellness retreat, all under one roof.  While other conventions simply bring you speakers, The Collective delivers thought leaders and game changers. While other shows might bring you some useful information, The Collective brings you deep-seated knowledge to help tackle your toughest challenges ahead. " USE CODE: IRONCLAD to save $100.00 off your registration! Follow and Subscribe to The Restoration Rundown and Ironclad Restoration Marketing by following the links below: - ironcladrestorationmarketing.com - restorationrundown.com Facebook: /ironcladmarketing Instagram: /ironcladrestorationmarketing/ TikTok: @ironcladrm Stream/Watch (search The Restoration Rundown on EVERY streaming service) - Spotify: @therestorationrundown - Apple Podcasts: podcasts.apple.com/us/podcast/restoration-rundown-podcast/id1601823477 - YOUTUBE @ironcladrestorationmarketing - YOUTUBE @restorationrundownpodcast