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The Profitable Tradie Podcast
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The Profitable Tradie Podcast

Author: Tony Fraser-Jones

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If you run a plumbing, electrical, HVAC, or any other trades business and you’re tired of long hours, cash flow headaches, and pricing battles, this podcast is for you.



Join Tony Fraser-Jones and Phil Smith from Profitable Tradie as they break down straight-shooting strategies to help you make more money, work fewer hours, and get your business running smoothly—without the usual headaches.



We tackle the real challenges every trades business owner faces:
✔ How do I find and keep good techs when everyone is hiring?
✔ What do I do when customers don’t pay their invoices?
✔ How do I charge what I’m worth without getting undercut?
✔ Should I buy or lease my next truck or van?
✔ How do I get my crew to stop scrolling their phones and actually work?
✔ What’s the second easiest way to increase my profits? (The first is hitting play on this podcast!)



We also bring on some of the most successful trades business owners in the world—real people who’ve built multimillion-dollar companies—so you can learn exactly how they did it.



This isn’t just another business podcast. It’s your shortcut to building a highly profitable, well-oiled trades business that gives you more money and more freedom.



👉 Subscribe now and join thousands of tradies and contractors turning their businesses into profit machines.
200 Episodes
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Just had a killer chat with Danny Kerr from Breakthrough Academy. You can catch it all in my new video.... WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: Find out: What to do when your business stalls (and things get hairy)  Why screw-ups are essential (and should be celebrated)  How to get jobs done through your guys (not for them)  The trick to finding the best workers (without spending a cent on marketing)  The difference between having a system... and being the systemLINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Click here to download free Contractor Growth Method toolsThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
The tension had been building for a while... But one dick move pushed it over the edge. A full-on screaming match erupted. Company director versus customer. Right there on-site, in front of everyone. A messy, ugly blow-up. It’s the kind of moment every business owner dreads... But it’s also an opportunity to get clear on what you stand for... Who you really are... How you want to be... And if it’s not sitting right... Change. That’s exactly what Emma Freestone from Wardle Construction did.  She shifted her focus to company culture, and it’s been a total gamechanger. Stronger team. Better customer relationships. More profit. LISTEN TO TODAY’S PODCAST AND FIND OUT: How Emma turned culture into profit with 147% growth The dead simple system to find and keep top talent LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
If you can't leave for a month without hiccups, you don't actually own a business yet.  You own a job with extra headaches.  But that can change... Check out my new video to find out how. 5 simple steps to double your profits and finally get your nights back.  How to solve 80% of your headaches by only doing 20% of the work.The 3-step hack to build systems fast, even if you hate office admin. LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Ever feel like you’re pushing shit uphill? Working your guts out to improve your business… Putting everything you’ve got into it… But no matter what you do… Nothing seems to change? The good news... You’ve definitely got the drive… But the problem is… You’re putting your energy in the wrong place. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST:  Find out how to: Separate good advice from bad, and focus your energy on the right skills instead of wasting time on the wrong ones  Learn new skills (in minimal time) and use them to get business results Spot the root cause of problems instead of just fighting symptoms LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Payday coming up but your bank balance looks grim? If you want to know how to dig yourself out of a cash flow hole...So you’re not stressed to the max and pulling your hair out... Listen Up... WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: Find out: How to find the true cause of your cash flow issues (instead of constantly putting out fires)  The margin traps draining profits from your business (and how to plug them)  The best way to get paid on time, without being annoying LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Ah crap...   You got a bad Google review...  And that 1 star is haunting you...  Putting a dampener on all the great stuff others have said about your work...  It feels unfair....  Maybe your team dropped the ball for a hot minute...   Or more likely...  The customer’s just being totally unreasonable...   Either way, that review’s out there for everyone to see.  But before it costs you future customers...  Or puts off employees...  Or has you on the phone to Silicon Valley...  WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: Find out: How to bury bad reviews under a flood of 5-stars  The simple system that makes getting customer reviews automatic  The best way to flip bad reviews into great ones LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
what if you hire a dud?  What if they quit after you’ve trained them?  What if the work dries up?  Can you really afford the extra cost long term?  Mate, these fears are what keep your business stuck...   If you want to push past the “one-man-band plus a couple of guys” stage...  You’ve gotta stop waiting to hire...  And actually do it.  WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: You’ll find out... Why the way you're thinking about hiring is wrong  How much an extra team member can earn your business   The key to timing your next hire right  LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
If you’ve been procrastinating... And holding off on taking action... That you know could improve your business... My new video’s for you. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to make big calls in your business without overthinking or second-guessing every step The simple mindset shift that snaps you out of indecision and into action Why waiting for the “perfect time” is quietly draining your profit and momentum LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
The key to making killer profits is to set targets...  Figure out exactly what needs to happen to hit them...  Then build a plan that gets you there, step by step. In my new video, I show you how. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to build a business that achieves your life goals, and pays everybody on the way The big profit mistake every tradesperson makes, and how to avoid it What to do if you just don’t have the time and energy to take on more work LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Most trades business owners wait too long to get systems… They know they need them...  But they put off systemizing... Until they’ve put out that fire... Until they hire that new tradesman... Until life gets less hectic... John Anderson, owner of electrical business JAM Group, waited till the very worst moment... A serious accident – where he broke his femur. Suddenly, John was in hospital for 9 days... With a business with no systems... No structure...And no plan to run without him... But John used the moment as a wake-up call... And finally changed his business so he wasn’t the only person holding it together... And his team could stand on their own two feet. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How John doubled his revenue and his margins... in a soft economy  How “The Jam Hammer” gets his guys fired up and working to their fullest  Why John ditching “labor-only” jobs was the smartest thing he ever did for profit  The #1 move that fixed John’s cash flow and took the stress out of payday  Why John’s traded weekend invoicing... with flying lessons LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
No money in the bank... Customers haven’t paid yet... Suppliers are breathing down your neck... Cash flow problems are real... But if you want to fix them... Forget about the problem... Fix the root cause. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: Get paid on time, every time  Close the gap between doing the work and seeing the money  Keep your bank account steady (instead of always playing catch up)   LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
If you’ve ever said “I really need systems in my business”...But then got swamped by work... And never got round to it... You’re not alone. Most trades business owners know systems will save them a bunch of time and stress... But they don’t start.Because it’s overwhelming. There’s just too much to systemize: Pricing... Invoicing... End of job checklists... Customer comms... Office admin... Project handovers...  The list goes on and on... So instead of doing something...  You do nothing. And the business keeps revolving around you. Here’s the good news: You don’t need to systemize everything at once. You just need to start... But there's a right way to do it.  LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Get a copy of the Profitable Tradie book Subscribe to our YouTube Channel Follow us on Social MediaThanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
It’s the 5th time your team member’s called today... Claiming they “don’t know how to do it...” Asking you the question... Wanting you to solve their problem.Something they should be able to figure out on their own. And truth is... they can.They just don’t have to. Cause it’s easier if you do it. So you get it out of the way. Just to keep things moving.Just to get the job done. But now you’ve lost time. They’ve learned nothing. And you know exactly what’s going to happen tomorrow… The cycle of stupid questions starts again. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: A killer method to get your team solving their own problems (and saving you time)   How to turn mistakes into learning opportunities (so they don’t happen over and over again)  The best way to stop being the business babysitter (without someone spitting the dummy) LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
"I slapped 40% on my pricing... so why's there only 30% profit?”  Not sure what the difference is between markup and margin? Most trades business owners don’t.  And that’s okay – they don’t teach this stuff at school.  But it’s essential to understand.  If you don't, you’ll lose money on jobs without even realizing.  WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to increase your prices without scaring off customers The dead-simple trick to calculating real profit on every job How to add thousands in profit without doing extra work LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
In this week’s video, I sit down with systems expert David Jenyns – author of SYSTEMology and a brand-new book called Systems Champion.  We break down why most trades businesses fall flat after building systems... And how to fix it by making one key hire. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to use AI to track how well your systems are working  The role you need in your team to make your systems stick  The smartest way to cut the excuses and get buy-in from your crew 
the silent profit killer that’s draining businesses every day. You won’t spot it in your P&L.  It's not on the quote.  But it’s bleeding cash - job after job.  The good news? You can beat it.  And when you do...  You won't just be busy…  You’ll be booked out and banking serious profit. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: Why your margins vanish (even when you’re charging “enough”)  What jobs are worth doing… and which ones to dump  How make more money without doing more work LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
My new video is a little different.it’s not about business tactics. It’s about grit, belief, and finding meaning when everything falls apart. Josh Komen was an elite runner… until leukemia hit him. Twice. His story of survival, faith, and perspective will shift how you see struggle. If you’ve ever felt like giving up... You need to hear this. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: The mindset shift needed to get through the worst — and how you can use it in business Why most business owners quit too soon — and the trick to hanging on How belief, family, and connection provide the greatest strength LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Does your business fall apart when you’re not around? Do your guys ask the same questions over and over? Feel like you’re constantly fixing stupid mistakes? Explaining the same thing for the 100th time? It’s easy to blame your team for this... But the real problem? All your systems are stuck in your headWHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: The fastest, easiest way to systemize your business  The 4-step process to make systems stick  The best systems to boost productivity and profit LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
Steve went from seriously considering shutting down his steel erection company... To leading nearly 200 staff across projects in Texas, Louisiana, Florida, Georgia, and beyond. Now his company’s on track for $30 million in revenue with 10% net profit... WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to transform your team into a well-oiled machine  The software that’ll change the game for your jobs and margins  The key to attracting A-Players (and their loyal customers)  How to end cash flow issues for good  Why hard truth beat nice lies every time LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
What if you could hire an employee who always did what you asked without question?  They remember everything you’ve ever told them.  Do every job to a high standard.  Never call in sick.  Happy to work around the clock…  For free.Sounds too good to be true, but they’re real. WHAT YOU’LL GAIN FROM LISTENING TO TODAY’S PODCAST: How to save hours every week (and get more done in less time) The trick to getting stuff done that you’ve been putting off forever The 4-step formula to get ChatGPT to nail your request every time LINKS MENTIONED IN THIS EPISODE: Claim a Free Planning Session to learn what coaching could do for your business Join our FREE private community of trades business owners in our Facebook group Subscribe to our YouTube Channel Get a copy of the Profitable Tradie book Thanks for joining us this week. Want to subscribe to The Profitable Tradie Podcast? Have some feedback you’d like to share? Connect with us and leave us a review with a 5-star rating.
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