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Beauty With A Twist is all about life in the beauty/service industry. Entrepreneurship, Tea, Horror stories & more.
Hosted by: Dede
Hosted by: Dede
52 Episodes
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Season 5 Episode 6 - She went solo after 18 years of working for someone else! She talks to us about her esthetician friends gatekeeping, instagram numbers being deceiving and narrowing down your niche to be successful. Where to find her:IG @libbeylazarusWebsite: https://www.secretsofestheticians.com/FB Group:https://m.facebook.com/groups/677007063190425/?ref=share&mibextid=wwXIfrTime Stamps:00:00 Going solo after working for someone else for 18 years06:00 Seeing everyone with 16 clients a day & not knowing what you’re doing wrong11:00 How to get quicker at waxing14:00 Tired of my friends gatekeeping17:00 New estheticians forced into going solo20:00 Instagram numbers are deceiving 29:00 Teaching at shows33:00 getting paid to mention wax brands38:00 dealing with you peers calling you out44:00 Niche down50:00 specials are goof for business54:00 build everything you can so someone else can work for you
Season 5 Episode 5 - Jani is visiting us all the way from Oahu! We talk Soft Vs Hard Wax, dealing with your personal life and running a business and comparing yourself to others in your industry.Thanks for watching 🤍Time Stamps:00:00 Our guest flew in from Hawaii04:00 Choosing waxing as my specialization09:00 What’s next?12:00 Taking 25 clients a day is too much15:00 Soft Wax VS Hard Wax25:00 Telling clients about my personal life 38:00 Don’t compare my Year 5 to Your Year 147:00 Paying for convenience 52:00 Advice for new beauty professionals
Season 5 Episode 4 - Our special guest Mila talks to us about what it was like working at a chain beauty salon, giving her clients $50 for referral's and making it in the beauty industry without a mentor.Thanks for watching 🤍Time Stamps:00:00 Introducing today’s special guest 🤍01:30 I always wanted to be in the beauty industry I just didn’t know what07:00 Working weddings10:30 Waxing was never in the cards for me13:00 Working at a chain beauty salon wasn’t it17:00 Blessing in disguise21:00 Mentors29:30 Referrals38:00 Hydrofacials42:50 How much is a facial?46:00 that’s illegal57:00 Caring for clients
SEASON 5 EPISODE 3 - We have the honor of having on the BrowGuru on today's special episode 🎉 She talks to us about opening multiple storefronts, a beauty school and being humbled last year where she had her worst financial year as a business owner. Tune in for the twist 🫰🏼TIME STAMPS:00:00 Introducing the Browguru (15 Year Experience)06:00 Moving from a barber shop to a more professional Salon, then my OWN first storefront19:00 Hourly VS Rent24:00 The recession36:00 The current state of the Brow game41:30 What makes a good brow artist50:00 Don’t be discouraged, there are dips & waves53:00 Charging your worth
Season 5 Episode 2 - On this episode we have a very special guest! Jeff is an esthetician and he tells us what it's like to work in the beauty industry. He got back into the industry during covid after facing some difficulties finding a job and jumpstarting his business. Now he's in a place where he has brand partnerships and consistent clientele! Special thanks to Jeff for coming on.I hope you enjoy our latest episode of Beauty With a Twist 🤍Time Stamps:00:00 Introducing Our Guest Jeff04:00 Being Transparent08:00 What it’s like being a male esthetician?11:00 Getting back into the industry during covid18:00 Eggs….20:00 Brand Partnerships25:00 Finding your people31:00 How I got my location 37:00 Do I regret opening my location?40:00 What separates you from other estheticians?48:00 Facial prices54:00 Half my clients are men
Season 5 Episode 1 - On this episode we had the pleasure of having on Alexis Xol, the owner of her own tattoo studio @BeMoreYou.LA After 10 years of experience she has a few horror stories to tell us. She also breaks down the Old School vs New School divide that exists in the Tattoo Industry. Finally, we get into pricing and what it's like to work in such a male dominated industry! Special thanks to Alexis @alexis_xol for coming on, make sure to follow her and hit her up for your next tattoo!Thanks for listening and until next time 🤍Time Stamps:00:00 Introducing our guest Alexis Xol02:00 How Alexis got into Tattooing09:00 Finding my niche14:00 Working in a male dominated industry17:00 Strangers trust more than friends24:00 Tattoo Pricing30:00 Social Media vs Talent32:00 1 Year Shop Anniversary at BeMoreYouLA38:00 Advice for people trying to join the tattoo industry43:30 $50 and an hour for your tattoo license45:30 Infected Tattoo in JAIL?!54:00 How to be like Alexis58:00 Tattoo Horror Stories
Season 4 Episode 10 - On this episode we have on WaxThatAsh who drove down from Santa Monica to come tell us her story and give us Beauty Industry girls a reality check. She talks about her struggles and backstabbing business partner. What it felt like to be a Beauty Instructor and why she decided to STOP teaching. She tells us some of her secrets and how far she was willing to go to get clientele. Finally how and why authenticity in business always WINS.I hope you enjoy this special episode 🤍 Ash, thanks again for coming! I had an amazing time getting to know you 🤞🏼Time Stamps:00:00 Intro02:00 Imposter Syndrome08:00 Going into teaching 15:00 Business Partnership doesn’t work19:00 Friends in business32:00 Getting clients by doing what it takes42:00 Last minute openings aren’t always last minute openings52:00 Authenticity WINS
SZN 4 EPISODE 9 - On this episode Monique tells us how she went from being a full time Personal Trainer to a full time Brazilian Wax Specialist! We get into how she markets herself now and how she marketed herself when she first started out with 0 clientele. Content can be hard to post but she tells us why it doesn't HAVE to be. Finally, we discuss if promoting Sales devalues your service?!I hope you enjoy this special episode 🤍00:00 Introducing our SPECIAL GUEST02:30 Monique’s journey to becoming a full time solo waxer10:00 Giving FREE Brazilians13:00 Educational Content is KEY16:00 Making time for content23:00 Working TOO Hard30:00 Offering Sales is devaluing?35:00 Clients asking for discounts43:00 Not everyone is copying you54:00 Online VS IRL
Season 4 Episode 8 - On this episode we have special guest Kasey Boone! She talks us through the struggles of managing a salon and getting your content creation in. The importance of doing what YOU want, not what you see others are doing. Transitioning from a full time Salon owner to working part time solo and running her business outside of the treatment room. Finally, what we can see from her in the near future. Thank you Kasey for coming in, you are truly my spirit animal!Hope you guys enjoy this special episode 🤍✨Time Stamps:00:00 INTRO03:00 Starting at a Day Spa10:00 Transitioning out of the service room17:00 How to manage content creation20:00 Managing a Salon24:00 Booth Renting Story28:00 Someone quit on me40:00 Trust your Esthetician46:00 Groupon Deals50:00 Beauty School Nightmares
SEASON 4 EPISODE 7 FT. LASH COWBOY - On this episode Abel flew in from Wisconsin to tell us the in and outs of the LASH industry. How to market yourself, what pricing should look like and answers whether or not you can make 100k lashing without killing your body. He also talks about potentially starting his own podcast so make sure to look out for that! Anyone in the beauty industry can take a lot from this episode even if you're not a lash artist so make sure to watch the full hour. He drops a lot of knowledge on what it takes to be a successful beauty professional!We hope you enjoy this special episode 🤍✨TIME STAMPS:00:00 INTRO02:00 WIFE CONVINCED ME TO GET INTO BEAUTY11:00 BLOWING UP ON SOCIAL MEDIA16:00 HOW TO BRAND YOURSELF30:00 HOW TO MAKE 100K LASHING41:00 TAKING CARE OF YOUR BODY47:00 HOME BASED LASHING
SEASON 4 EPISODE 6 -00:00 THE OG WAX QUEEN IS IN THE BUILDING05:00 Teaching a wax class 39 years ago11:00 Making my OWN wax14:00 Skincare VS Waxing21:00 95% don’t make it30:00 being noticed in public by other waxers37:00 Learning to be a good boss43:00 RISING ABOVE 48:00 How can we be like the Wax Queen55:00 Owning a salon01:02:00 Teaching is terriblethanks for listening 🤍
SZN 4 EPISODE 5 -00:00 Introducing our special guest Wax Junkie03:50 Starting at European Wax Center12:00 Getting discouraged in the journey17:00 Having a One Stop Shop Strategy22:00 Creating a great team27:00 Doing Business together with friends…33:00 How to stay a successful business41:00 Being a business owner is hard47:00 Speed Waxing VS 1 Hour 53:00 Waxing horror stories
SZN 4 EPISODE 4 -00:00 Christian’s Backstory10:00 what got me into skincare28:30 Beauty Found Me36:00 GIMMICKS & OVER SATURATION43:00 Celeb Brands50:00 Results matterEnjoy 🤍
SZN 4 EP 3 -00:00 How Yvett got started as a Nail Tech05:40 The moment she realized it was time to do nails full time08:00 starting to work in a Salon for the first time10:30 owning a Salon for the first time12:50 Salon was broken into AND a car ran into it15:00 going back to being Solo17:00 how she got booked to do Nicki Minaj’s nails21:28 becoming the creative director for Pink Friday Nails26:00 growing instagram following29:00 Nail Tech Industry is oversaturated38:00 doing award show nails40:00 working with nail brands47:00 get your clients organically48:30 saying no to celebrities and setting boundaries53:00 the obsession with “EXPOSURE”01:02:00 should you be licensed?thank you for listening 🤍
Season 4 Episode 2 Ft. Dirty Bird Esthetics -(NEW STUDIO SETUP)00:00 Opening a Salon RIGHT BEFORE the Pandemic06:30 Hiring your clients?!15:00 Marketing in your OWN unique way30:00 How to get clients as a beginner in the beauty industry 40:00 taxes season can be scary47:00 long term goals and plans53:30 BIG ANNOUNCEMENTthank you for watching 🎬
SZN 4 EPISODE 100:00 introducing our special guest for the FIRST episode of this NEW season 02:00 being fired from european wax center 07:00 losing my shop and getting fined…15:00 building your team in a beauty business 20:00 tips for beginner waxers25:00 business licenses and working from home31:00 waxing education…40:00 going from fully booked in 30 minutes to having openings 45:00 weird waxing stories….
SZN 3 EP 10 -00:00 introducing our special guest @nailsdid.byginger03:00 school wasn’t much help at the beginning of her nail tech journey08:00 moving Salons12:30 having social anxiety as a nail tech18:00 how to be a celebrity nail tech22:30 biggest obstacle coming into her nail tech career 27:00 nail tech training tips36:00 brands for beginner nail techs43:00 when should you raise prices?
Season 3 Episode 900:00 Introducing our Special Guest 04:00 Dropping out to become a Barber09:30 Lifestyle Content Creation12:50 Pricing for Barbers19:30 The Benefits of Barbering Competitions25:50 Barbering Forever?!28:00 Trending Haircuts 38:00 Getting Hand Insurance41:00 Client refused to pay me THANKS FOR LISTENING
Season 3 Episode 8 -00:00 Introducing our Special Guest Sabrina @nakedskinbybrina 🌟05:00 Gaining your clients trust and creating a safe environment for them 🤞🏼11:00 Working from home 🏠 16:00 Blowing up on TikTok 📱24:00 Vajacials 🧼29:40 Specializing in Plus Size Waxing34:00 Separating Work & Personal Life 40:00 Client Relationships ❤️47:00 Spending Irresponsibly THANKS FOR LISTENING 😊
Season 3 Episode 7 -00:00 Introducing Special Guest Zulema ⭐️(@browsbyzulema)01:00 Starting in the Beauty Industry as a Makeup Artist 💄 & Transitioning to Brows12:00 Creating your own Product Line 🛍️22:00 Opening Her Own Salon 🏪34:45 Power of Yelp 📝40:30 Social Media Marketing 📱49:00 Not Doing Brows Anymore?! 😭Thanks for listening 😋
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