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The Home Service Hustle
The Home Service Hustle
Author: Jonathan Bannister
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© 2022 Jonathan Bannister
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Join Home Service Hustle's Talented (and remarkably handsome) Host, Jonathan Bannister as he hosts fantastic and masterful guests bringing the heat when it comes to business, strategy, mindset and mastership in the Home Service Space.
98 Episodes
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🚨 Contractors… if your pricing isn’t online yet, this episode might make you uncomfortable.
And that’s a GOOD thing.
On this episode of Home Service Hustle, Jonathan Bannister sits down with Paul Redman, President of Contractor Commerce, and they unpack:
💰 Why transparent pricing is no longer optional
📣 How AI is already shopping for your customers
🧠 Why uncertainty + anxiety are killing your close rates
We’re entering a world where homeowners won’t:
Call youVisit your websiteAsk for a quote
They’ll tell AI:
“Find me a contractor. Get pricing. Book it.”
If your pricing isn’t accessible… you’re skipped.
Paul breaks down:
✔️ Why contractors are still afraid of putting pricing online
✔️ Why competitors already know your pricing
✔️ How AI-powered buying journeys are changing everything
✔️ What the next wave of contractor eCommerce looks like
This is about reducing anxiety and uncertainty — and owning your market before AI owns it for you.
Get to know Paul better here:
Facebook: https://www.facebook.com/contractorcommerce/
Website: https://www.contractorcommerce.com/
This one is for every home service owner who’s tired of asking…
“Why aren’t the phones ringing?” 📵
In the latest episode of the Home Service Hustle Podcast, Jonathan Bannister sits down with Gary Singleton — a guy who’s been in the HVAC industry for nearly 4 decades, went from helper to 8-figure exit owner, and now lives deep in the world of acquisitions, coaching, and consulting.
This episode hits HARD on the 3 things we live for:
💰 Money (profit, pricing, break-even numbers)
📣 Marketing (brand + grassroots strategies that still dominate)
🧠 Mindset (how real operators pivot when things get tough)
🔥 Gary drops a simple, low-budget “guerrilla marketing” play that he used to generate $100K in sales in ONE neighborhood… with only about $700 spent.
Yup. You read that right.
If you’re stuck, slow, or spending big on PPC and not seeing results — you need this episode.
Get to know Gary better here:
FB: https://www.facebook.com/share/1CuExqPYfk/?mibextid=wwXIfr
IG: https://www.instagram.com/_dr.singleton_/
Website: https://willardac.com/
If you’re tired of chasing leads, stuck in the daily grind, or feeling like your business can’t run without you… this episode is a must-listen.
🎙️ On the latest episode of The Home Service Hustle, host Jonathan Bannister sits down with Dan Dowdy, founder of Built for the Trades, to break down:
Why most contractors don’t actually have a marketing strategyHow leadership & culture directly impact profitabilityThe systems required to build a self-operating businessWhy consistency beats “trying things” every single time
This episode hits money, marketing, and mindset head-on—and gives you real frameworks you can apply immediately.
👉 Get to know Dan better here:
IG: https://www.instagram.com/builtforthetrades/
FB: https://www.facebook.com/BuiltForTheTrades
TikTok: https://www.tiktok.com/@built4trades
Website: https://builtforthetrades.com/
This one is Money + Marketing + Mindset all wrapped into a real-world blueprint you can apply TODAY.
🎙️ Host Jonathan Bannister sits down with Brianna Mcadory Ford — a generational curse breaker who helped scale a home service business from $3M → $28M, helped turn around a company losing $1M/month, and is now building All In Heating & Air in St. Tammany Parish.
🔥 What you’ll learn in this episode:
✅ “Dispatching for profits” (how to stop saving $20 and start making $20,000)
✅ The 4 KPI “report card” every tech should have (no fluff, just what moves revenue)
✅ Why community + brand can outperform “digital-only” thinking
✅ How to build SOPs so your business isn’t dependent on YOU
Get to know Brianna better here:
Facebook: https://www.facebook.com/brianna.mcadory
Website: https://callallin.com/
TikTok: https://www.tiktok.com/@allinheatingandair
What does it really take to scale a home service company without losing your culture, your people, or your integrity?
On the latest episode of Home Service Hustle, host Jonathan Bannister sits down with Shawn Middleton,
👉 Owner & Co-Founder of Right Away Plumbing, Heating & Air
👉 Founder of Middleton Growth Partners
Shawn’s journey is powerful:
• Lost his job two weeks before Christmas
• Helped scale multiple home service companies
• Took one company from $4M to $16M
• Worked inside PE-backed growth
• Built his own company grounded in faith, culture, and leadership
This episode dives deep into:
💰 Scaling profitably without cutting corners
🧠 Why mindset and leadership matter more than tactics
📈 Lessons from private equity growth
🤝 Building teams that actually stay together
If you’re serious about money, marketing, mindset, and long-term growth, this one’s a must.
👉 Get to know Shawn better here:
Instagram: https://www.instagram.com/s.middleton24?igsh=MTlhcmxicGw2aXAzeA==
Facebook: https://www.facebook.com/share/1KXUWMkaPC/
TikTok: https://www.tiktok.com/@theprofessor_1982?_r=1&_t=ZT-91Tesa6W2yU
What does it really take to build a scalable, profitable home service business—without sacrificing culture?
In this episode of Home Service Hustle, host Jonathan Bannister sits down with Trey McWilliams, COO & Owner of McWilliams & Son and Co-Founder of Blue Cardinal Group.
🎯 From rebuilding a company’s culture at 24 years old
💰 To driving profitability through operational excellence
📈 To scaling multi-location brands without being held hostage by employees
This episode is packed with real-world lessons on leadership, KPIs, marketing, and mindset that every contractor needs to hear.
👉 Get to know Trey McWilliams better here:
Facebook: https://www.facebook.com/trey.mcwilliams.90
Website: http://www.mcwilliamsandson.com/
What does it really take to scale a home service business past 8 figures?
On this episode of The Home Service Hustle, Jonathan Bannister sits down with Stephen Akian, owner of Akian Plumbing, Heating, Cooling & Electric, to talk:
💰 Scaling without killing profits📈 Branding vs chasing leads🧠 Leadership, mindset & culture at scale🤝 Why community impact matters more than ever
This one is a must-listen for serious owners.
👉 Get to know Stephen better here:
Instagram: https://www.instagram.com/mr._akian?igsh=NXh6NTkxM2FzOG05&utm_source=qr
Facebook: https://www.facebook.com/share/1H2x3ccZsW/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/@akian_heat_ac_plumb?_t=ZP-90PWXN0AZQs&_r=1
What does it really take to build a respected, award-winning HVAC company that customers trust and employees are proud of?
On the latest episode of The Home Service Hustle Podcast, host Jonathan Bannister sits down with Matthew Yates, founder of Yates Maintenance Heating & Air, to break down what 16 years of honest growth looks like in the home service industry.
💰 Money: Why maintenance plans and follow-up create long-term stability
📈 Marketing: How word-of-mouth, Google reviews, and branding fuel sustainable growth
🧠 Mindset: Leading with integrity, communication, and a people-first approach
From starting a business with his wife Misty to becoming ICP Elite Dealer of the Year, Matthew shares what actually works—and what doesn’t—when building a company that lasts.
👉 Get to know Matthew better here:
Instagram: https://www.instagram.com/yates_hvac
Facebook: https://www.facebook.com/YatesMaintenance
🚀 From almost homeless… to tracking toward $10 MILLION.
In the latest episode of Home Service Hustle, host Jonathan Bannister sits down with Ryan Grimes, founder of Beltway Heating, Air & Plumbing, for one of the most raw, real, and inspiring conversations we’ve ever recorded.
Ryan opens up about:
💥 Getting a $350 paycheck instead of a $12,000 commission
💥 Betting on himself with his last dollar
💥 How Toy Story literally shaped his company brand 🚀
💥 Why culture, character, and chemistry matter more than ego
💥 What it really takes to build a team people are proud to be part of
This episode is pure mindset fuel with real-world business and leadership lessons every home service owner needs to hear.
👉 Get to know Ryan Grimes better here:
Instagram: https://www.instagram.com/ryan_grimes/
Facebook: https://www.facebook.com/ryan.grimes.374
TikTok: https://www.tiktok.com/@beltwayhvac15?_r=1&_t=
🚨 NEW EPISODE 🚨
This one is about discipline, money, and getting paid what you’re worth.
Jonathan Bannister sits down with Brian Burton, founder of Blue Collar Closer and GM of Benjamin Franklin Plumbing Phoenix.
Brian shares how betting on himself, building daily discipline, and selling with integrity completely changed his life and income.
If you’re in the trades and want more confidence, more income, and better results, this episode is for you.
Get to know Brian Burton better here:
Instagram: https://www.instagram.com/brian.burton.bluecollarcloser?igsh=Mm54MnBob2hwZmFx&utm_source=qr
Facebook: https://www.facebook.com/share/1b4gtYWeAh/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/@brian_bluecollarcloser?_r=1&_t=ZT-91LabGR8xpN
This week on the Home Service Hustle Podcast, host Jonathan Bannister sits down with Anthony Mound, founder & CEO of Trust 1 Heating, Cooling & Plumbing, one of the fastest-growing home service companies in the country.
Anthony breaks down:
💰 Why scaling from $5M to $10M is the hardest jump
📊 The KPIs owners must track or profits disappear
🧠 How mindset and communication directly impact sales
📈 Why higher prices demand better processes and training
If you care about money, marketing, and mindset, this episode is a must-listen.
👉 Get to know Anthony better here:
🌐 https://www.trust1services.com/
📸 https://www.instagram.com/trust1heatingcoolingplumbing/
📘 https://www.facebook.com/Trust1HeatingCoolingPlumbing
🚀 New Episode Alert!
This week on the Home Service Hustle, Jonathan sits down with Timurlan Alagushov, co-founder of Irbis Air Plumbing and Electrical. If you're serious about money marketing and mindset, this episode is loaded with practical strategies.
Tim breaks down how Irbis grew fast by using technology, systems, strong branding, and an elite customer experience. He also shares how they doubled revenue by improving efficiency and fighting for every lead.
Get to know Tim better here:
https://www.instagram.com/irbishvac/
https://www.instagram.com/thesuperxuman/
https://www.facebook.com/irbishvac
https://www.tiktok.com/@irbishvac
🔥 New Episode Alert!
This week Jonathan sits down with Cale Forester, owner of Mastin’s Plumbing and a true comeback story.
From rock bottom to rebuilding a powerhouse plumbing company, Cale shares the mindset, leadership, and discipline that changed everything.
Get to know Cale better here:
Instagram: cale_the-plumber
Facebook: cale forester
TikTok: mastons88
Website: MastonstulsaTrusted Plumbing Services in Tulsa | Maston's Plumbing and Drain
🔥 NEW EPISODE DROPPED 🔥
On this week’s episode of The Home Service Hustle, Jonathan Bannister sits down with Derek Vacca, General Manager at Nashoba Air and BoilerWorks. Derek has been in HVAC for 26 of his 40 years and he knows how to turn a $5M shop into an almost $20M machine.
Inside the episode:
💰 How they grew from 5M to nearly 20M
📈 Why slowing techs down actually increases revenue
🧠 The EIO method for techs: Educate, Inform, Offer
🤝 Culture, transparency, and getting techs to buy in
Get to know him better here:
Facebook
LinkedIn
Website
🔥 This episode goes HARD.
Jonathan sits down with Tucker Yarbrough, and he brings INSANE value for home service entrepreneurs.
Get ready for:
💰 A real conversation about money and transparency
📈 How Tucker is beating PPC with content and brand
🧠 The mindset shifts contractors MUST make in 2026
⚡ How Yarbrough & Sons is selling installs online at 95 percent
If you care about growing your business, this is your episode.
Get to know Tucker here:
IG: https://www.instagram.com/tuckeryarbro/
FB: https://www.facebook.com/tucker.yarbrough
TikTok: https://www.tiktok.com/@yarbroughair
🚀 NEW EPISODE ALERT
This week on the Home Service Hustle Podcast, Jonathan sits down with Casey Mullis, founder of True Blue and one of the most powerful comeback stories in the trades.
From addiction and prison to rebuilding his life, learning HVAC, and launching a company, Casey proves what mindset and hustle can do. We talk money, marketing, community branding, and fighting through a tough year in the industry.
This one will fire you up.
🎧 Check it out now
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-home-service-hustle/id1607788237
Spotify: https://open.spotify.com/show/6WvQYDKBw0zmzDPtiE1A1S
Get to know Casey better here
IG: https://www.instagram.com/casey.mullis?igsh=dDJ3bmJsYmkxcDJx&utm_source=qr
Facebook: https://www.facebook.com/share/19uVQmFpFG/?mibextid=wwXIfr
TikTok: https://www.tiktok.com/@caseymullis22?_t=ZP-90OEg01Dl0w&_r=1
Jonathan sits down with industry veteran Tom Kohberger. After 33 years in HVAC, Tom went from barely profitable to hitting 24 percent net profit in one month by following the right process. His story covers stress, survival, rebuilding, and accidentally launching a booming HVAC company in Florida.
If you want mindset shifts, real talk, and proven strategies, this is the episode.
🎧 Check it out now:
Apple PodcastsSpotify
👇 Get to know Tom better here
Facebook: FacebookTom Kohberger
X: Xtomkohberger
Website: Tomco-hvacServices - Tomco HVAC
LinkedIn: Linkedinlinkedin.com/in/tom-kohberger-559922361
🔥 NEW EPISODE IS LIVE!
This week, Jonathan sits down with Bob Muller — Army vet, 30+ year industry leader, and founder of Personal Plumbing Heating & Cooling.
Bob breaks down:
💰 How to survive tough economies
🧠 Trust as the #1 leadership tool
📈 Smart money moves to outlast downturns
🤝 Choosing the right partners
⠀Plus… Bob’s famous Pie Theory you’ll be thinking about for DAYS.
🎧 Check it out now:
Apple PodcastsSpotify
Get to know Bob:
🔗 LinkedIn: LinkedinBob Muller - Personal Plumbing Inc | LinkedIn
🔗 Website: PersonalplumbingsandiegoPlumber Oceanside CA | Oceanside Plumbing | Personal Plumbing
When your business faces change, chaos, or crisis, that’s where real leadership is forged.
In this episode of Home Service Hustle, host Jonathan Bannister sits down with Leo Morales of BCI Plumbing, Heating & Air to unpack 25 years of lessons from multiple industries, from culture and community to data and delegation.
🔥 Key takeaways:
Why numbers lie if you don’t know how to read themHow to build culture by investing in people, not just processesThe power of cross-training and giving employees autonomyThe genius of turning your marketing budget into community impactWhy authenticity and transparency are your biggest marketing advantages in the age of AI
Leo’s mindset is all about leading with purpose, understanding your numbers, and staying human in a tech-driven world.
🎥 Listen to the full episode now and get inspired to grow your brand, your people, and your impact.
🎙️ New Episode: Building Trust Through Transparency with Texas Medley
This week, Jonathan Bannister sits down with Texas Medley, President & CEO of Medley Heating, Air Conditioning & Plumbing, to talk about how integrity, leadership, and transparency can transform a home service business.
Texas shares how he built Medley on simple but powerful values: do the right thing, be honest, and keep your promises. From creating Clear Cost Pricing to redefining what a great customer experience means in today’s fast-changing world, he proves that success comes from putting people first.
💡 They discuss how to build brand equity before the customer ever calls, how technology and AI are reshaping the home service experience, and why adapting to change is key to staying ahead.
🎧 Catch the full episode of the Home Service Hustle Podcast — available now!
🎧 Also available on:
Apple PodcastsSpotify
Get to know Texas better here:
Facebook






