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Join our host Pete McKendrick as we bring on seasoned guests with hands-on experience to offer their insight on topics like roofing, technology, and entrepreneurship. Brought to you by roofr.com.
51 Episodes
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Feelin' the January blues? Already overwhelmed by all there is to do in 2026? This episode might be the kick you need to make a change. This week, Pete speaks with Angela Chanowsky, the entrepreneur and visionary behind Unique Genius. Angela's an expert at helping small business owners, especially in home services and roofing, break free from routine tasks to focus on growth. If you're wondering: How do I free up my time for the important stuff?Are my processes and systems working well?What can virtual assistants do for me, really?What's the best strategic hire to start growing?Where does AI fit into all this?Then this ep's for you. Whether you're still fresh to roofing or just looking to finally scale your business, Angela's advice can help push you in the right direction. Listen up!
Got a few minutes to learn? We'll tell you all you need to know about roofing industry profitability in 2025.Today on the Roofr Short Report, we're covering a lot of ground: Are roofing companies profitable these days? How much are they earning, on average? What kind of salary should I pay myself? Who are the top earners? How long does it take to become profitable? Listen up for yourself! And let us know what you think of this new format.
To close out 2025, Pete sits down with Matt Smith, co-owner of Early Bird Roofing and our December Roofr of the Month, to talk about running a modern roofing business, scaling fast, and going with what works instead of chasing a feeling. Early Bird Roofing launched in May of this year, and seven months later, has already hit a million in sales. Matt and Pete talk about the whys and hows, including: Bringing in leads from 2-3 core sourcesUnderstanding marketing and what works for your nicheHaving a smart, replicable sales processMaking sure install day goes perfectly Interested in roofing tech, marketing, or scaling your own roofing business in a way you know will work? Don’t miss this one.
This week, Pete sits down with Manny Hamgeri, Operations Manager at 3JM Exteriors, to talk about thinking long-term, being intentional in every decision, and crafting a great experience for homeowners AND internal teams.Over 20+ years, 3JM has grown and evolved with the industry. And with Manny now on board, 3JM is delivering a consistently world-class customer experience by implementing thoughtful, repeatable processes.Manny shares his insights on:The value that non-roofers can bring into the industryWhy standardized processes are so importantMaking changes strategically and intentionallyIntegrating not just any tech, but the right techIf you’re looking for a smart, modern perspective on growing a roofing business thoughtfully and sustainably, this episode will hand you the keys to success. Listen and learn!
After 41 years in the industry, Tom Craddock is handing the reins of his successful roofing business down to his capable son (and world-class professional cyclist), Lawson. They come from different generations and have their own perspectives and ideas. But both father and son know the key to their success: maintaining a sky-high standard of quality. Today on the Roofr Report, we’re sitting down with our October Roofrs of the Month, Tom and Lawson Craddock, to talk: Finding their business niche in residential reroofingThe benefits of staying small and keeping it in the familyWhy top athletes are exceptional team membersHow they’ve streamlined operations, bit by bit, through Roofr
Pete's joined by his long-time Masterclass co-host, Nic Capobianco, to dive into Roofr’s 2025 report on the U.S. roofing sector. If you want to know how your business measures up against modern industry trends and best practices, here’s your entry point!Through the findings from our Roofing by the Numbers report, the guys break down how roofing companies are modernizing their processes to suit the increasingly competitive, fast-paced demands of the sector.In this packed-full ep, we go deep on demographic trends, what makes a roofing business successful, the marketing strategies that work, and the importance of using tech to level up efficiency, accuracy, and profitability.
Today we sit down with September’s Roofr of the Month, Victoria Veltri of Dynasty Roofing in Houston, Texas.Victoria shares her journey from teacher to office administrator to full-time mom — WHILE running a successful roofing company after her husband's unexpected passing last year.Pete and Victoria discuss:Finding and managing quality salespeopleThe importance of a great teamStanding out with exceptional customer serviceLeveraging tech from day oneTune in to hear Victoria’s incredible story of resilience, growth, and dedication to doing the job right.
Are you commercial-curious? THIS is how you make the leap.Today, Pete is joined by commercial roofing (and estimating) expert Bryan Mitchell from Service AdvantEdge. Leaning on over four decades of experience, Bryan spills the beans on how to successfully dip into the lucrative world of commercial roofing. Everything from investing in the right resources to earning consistent repeatable revenue.In this packed-full 45 minute ep, we get into:Service and maintenance contractsThe ~6 commercial products to offerWhy proper estimating is vitalHow to build a reliable client baseHow commercial differs from residential (and how it’s the same)You know it’s a great episode when Pete can’t get a word in edgewise. If you’re ready to establish a successful commercial roofing division, here’s your entry point. Hit that play button and soak up some knowledge!
Your roofing business needs speed, tech, and strong leadership. So today on the Roofr Report, we talk tips for improving all three.In this episode, Pete speaks with James Hatfield, Chief Revenue Officer of LiveSwitch. James shares his journey from running painting and power washing companies to innovating in tech — and what it takes to become an effective leader and business owner.Listen in to learn:Why defined, repeatable processes are keyHow LiveSwitch tech changes the roofing industrySpeed to lead and “race to face”How winning work is about customer trustStrategies for being a great leaderWhy leaders need to be truthful and transparent above all
Thinking of launching your own roofing company—or taking your business to the next level? In this episode of the Roofr Report, Brad Strawbridge of Capital City Roofing reveals how he left corporate life, launched his roofing company in Atlanta, and hit $3 million revenue in his first year.Brad breaks down:Winning in a competitive roofing market How Roofr’s instant proposals helped him close 75% of jobs The key hire every roofing business owner needs Balancing passion projects like custom log homes with roofing successIf you’re a roofing contractor, sales pro, or entrepreneur looking for real-world tips to scale your business, this episode’s for you.
From $0 to scaling fast — how Honeydew Roofing is building something bigger than roofing.In this episode of The Roofr Report, we sit down with Jacob LaRue, founder of Honeydew Roofing and our July 2025 Roofr of the Month. After helping scale a $30M roofing company, Jacob launched Honeydew with a mission: to build a business the right way — one that’s profitable, process-driven, and built to scale beyond roofing.He breaks down:Why a strong production hire is a game-changerHow SOPs and automations fuel fast, sustainable growthWhat it takes to grow a roofing business and keep it legitHis long-term plan to turn Honeydew into a one-stop home services brandIf you’re a roofer thinking bigger than just shingles, this episode is your playbook.
What if staying small was the key to growing fast? In just 12 months, Brent Girouard turned Brentwood Roofing into one of the most trusted names on the Texas Gulf Coast — without chasing every storm or scaling too fast.In this episode of The Roofer Report, host Pete McKendrick sits down with June’s Roofer of the Month to unpack how Brent built a booming business by focusing on neighborhood trust, coastal roofing expertise, and lightning-fast response times. From handwritten folders to door hangers to hyper-local marketing, Brent shares how being the first quote in the door — and the last roofer a homeowner ever needs — is helping him win big.You’ll learn:How Brent transitioned from employee to roofing business ownerThe secrets behind tackling coastal roofing projects in GalvestonWhy being a local roofer beats the big-city playersHow to quote jobs faster with roof measurement and proposal toolsSimple ways to earn more Google reviewsTips for building and managing a sales team in year oneWhy “managing chaos” is the real skill of running a roofing companyWhether you’re scaling your own business or just getting started, this episode is full of practical, no-fluff strategies to grow with intention.
In this episode of the Roofer Report, host Pete McKendrick chats with Austin Blomquist, our May Roofr of the Month. Austin shares his inspiring journey into the roofing industry, his passion for his late father's innovative product, Snow Grip, and his unique marketing strategies that have garnered over 200,000 social media followers. Learn how Austin is making a difference in his small Michigan community and his plans for the future of his roofing company and Snow Grip. Don't miss this insightful conversation filled with valuable tips for aspiring and established roofers alike. Tune in for a deep dive into the world of roofing, social media, and community support. Enjoy!
In this episode of the Roofr Report, hosted by Pete McKendrick, April's Roofr of the Month, Lisa Coates from DeLeon Roofing, shares her incredible journey from general contractor to Director of Operations. Lisa discusses innovative approaches to managing a roofing company in Halifax, Nova Scotia, including the use of subcontractors, implementing effective software tools, and creating a culture of loyalty and quality among employees. Listen in to learn about the challenges and triumphs of growing a roofing business and the importance of community involvement and customer service. This episode is a treasure trove of insights for roofing professionals and entrepreneurs looking to elevate their business operations.00:00 Introduction to the Roofr Report00:46 Meet Lisa Coates: April Roofr of the Month01:12 Lisa's Journey into Roofing03:57 Challenges and Growth in the Roofing Business04:48 Vetting and Managing Subcontractors16:35 Technology and Tools for Efficiency21:02 Future Goals and Vision for DeLeon Roofing26:57 Advice for New Roofers32:16 Conclusion and Farewell
This episode of The Roofr Report features Pete McKendrick interviewing Todd Hauser, the Roofr of the Month for March. Todd shares his journey from being a high school teacher in Orlando, Florida, to founding a successful roofing business. He discusses the challenges of transitioning careers, learning the roofing trade, and eventually obtaining his own roofing license. Todd emphasizes the importance of preparation, leveraging technology like Roofr's CRM, and taking a thoughtful, calculated approach to business growth. He also talks about the exciting future of his company, including rebranding to Native Sons Roofing, taking on two new partners, and scaling operations in Florida. Todd's story is an inspiring example of following passion, adapting to change, and embracing technology to build a thriving business.
In this episode of the Roofr Report, host Pete McKendrick sits down with our February Roofer of the Month, Joshua Keith, CEO of Roofing Technologies Unlimited. Joshua shares his remarkable transition from playing professional football with the Los Angeles Chargers to building a thriving, faith-based roofing business in Houston, Texas.Discover how Joshua and his brother grew their company from humble beginnings—earning $250,000 in their first year—to achieving nearly $4 million in revenue in 2024. Joshua opens up about the challenges of hiring the right people, the importance of integrity and service, and why his company shifted from focusing on revenue goals to setting a target of helping 500 people in 2025.The episode is packed with valuable insights, including:How leveraging Roofr’s technology helped streamline their business operations.The power of hiring for potential, not just experience.Building a culture of service and giving back to the community through free roofing projects.
Join Pete McKendrick on The Roofer Report as he sits down with Jeremy Simpson of Simpson Roofing. Dive into the fascinating history of this New Jersey-based, third-generation family business and learn about the unique challenges and triumphs along the way. From the impacts of industry downturns to the importance of team building and customer relations, Jeremy shares invaluable insights you won't want to miss. Whether you're a seasoned professional or new to the roofing industry, this episode provides powerful lessons on balancing tradition with modern business practices.
In this episode of The Roofer Report podcast, host Pete McKendrick interviews Don McKee, founder of B.A.N.A. Roofing, a veteran-owned business in Davis, Oklahoma. Don shares his journey from working in asphalt and various sales roles to establishing a successful roofing company. He emphasizes the importance of trust, community engagement, and local reputation in building a thriving business. The discussion delves into fostering long-term customer relationships, the role of technology and CRM systems in streamlining operations, and the significance of effective team management. Don talks about bringing supplementing in-house, future goals like entering the solar market, and the rewarding aspects of business ownership, including the flexibility to spend time with his children. Tune in to learn about the growth of B.A.N.A. Roofing and gain insights into becoming a reliable neighborhood roofer.
In this episode of The Roofr Report, host Pete McKendrick interviews Hannah Smith from Smithrock Roofing, the Roofr of the Month for October. Hannah discusses the company's growth, from its origins nine years ago to its current structure and achievements. She shares insights on scaling the business, integrating technology, and balancing sales and production. Hannah also highlights the importance of community engagement through their charity 'Shingle for Sneakers.' Tune in to learn about the dynamic journey of Smith Rock Roofing and their plans for the future.
Join Pete McKendrick on The Roofr Report as he interviews the September Roofr of the Month, Corey Combs from South Shore Roofing. Corey shares his journey from the restaurant industry to becoming a successful roofing contractor. He discusses the challenges of running a roofing business, the importance of processes, and adapting to market changes. Corey also provides insights into the benefits of focusing on retail roofing, the role of technology, and the significance of key hires. Don't miss this insightful conversation about navigating the highs and lows of the roofing industry.
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