The Dime

Most cannabis automation fails for a simple reason.It optimizes motion instead of understanding.Automation executes. Robotics adapts.That distinction matters in an industry where variability is unavoidable and capital is limited.This episode breaks down why feedback loops matter more than machines, why fully automated facilities are still far off, and how teams should think about constraints before investing.This week, we sit down with Nohtal Partansky to cover:Why automation breaks under variabilityAutomation vs robotics, clearly definedHow to avoid expensive missteps Chapters00:00 Understanding Automation in Cannabis Manufacturing03:02 The Role of Robotics vs. Automation05:45 Consultative Approach to Automation08:54 Challenges in Cultivation Automation11:59 Designing for Variability in Automation15:01 Iterative Development and Customer Feedback18:08 Identifying Design vs. Customer Issues21:06 Adapting to Environmental Nuances23:55 Conveying Value in Automation Solutions27:09 Strategic Approaches to Automation in Supply Chain30:10 Optimizing Pre-Roll Production Processes33:44 Understanding Tolerance Levels in Manufacturing36:39 Intellectual Property in the Cannabis Industry42:26 Innovations in Cannabis Manufacturing45:32 Challenges in Automation and Scaling50:51 Improving Processes and Training in Cannabis OperationsSummaryIn this conversation, Bryan Fields and Nohtal Partansky delve into the intricacies of automation and robotics within the cannabis manufacturing industry. They discuss the differences between fully automated and automated processes, the consultative approach to implementing automation, and the challenges faced in cultivation. The conversation highlights the importance of feedback loops in robotics, the iterative design process, and the need for a deep understanding of customer needs. They also touch on the significance of protecting intellectual property while fostering innovation in a rapidly evolving industry.Guest Linkshttps://www.instagram.com/sortingroboticsinc/https://www.youtube.com/@sortingroboticshttps://www.linkedin.com/company/sortingrobotics/https://www.sortingrobotics.com/https://www.linkedin.com/in/nohtal/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Jaunty’s rise to the top of the New York cannabis market was not an overnight success.It was built through discipline in a market uniquely designedNew York’s rollout remains unforgiving.One store openings, supply and demand constraints, and continuous price compression forced every decision into the open.This week we sit down with Nicolas Guarino, Co-Founder and CEO of Jaunty, to break down what it actually takes to survive and scale in one of the most interesting cannabis markets in the country.This week we sit down with Nick to discuss:Why consistency becomes the only real moat as prices fallHow New York’s rollout punished assumptions and rewarded preparednessCapital discipline, supplier trust, and avoiding overspend death spiralsChapters00:00 Introduction to Jaunty and Nicolas Guarino03:06 The Journey into the Cannabis Industry06:07 Challenges and Lessons Learned in CBD09:00 Transitioning to Recreational Cannabis11:54 Building a Brand in a Competitive Market15:07 Navigating Market Dynamics and Growth Challenges18:07 The Importance of Support and Resilience20:49 Understanding Market Economics and Consumer Behavior23:55 Future Prospects for Cannabis in New York31:48 The Economics of Cannabis Production36:29 The Importance of Consistency in Branding41:11 Navigating Challenges in Cannabis Operations46:10 Strategic Planning for Future Growth51:56 Inventory Management and Cost Control56:02 Preparing for Market Consolidation58:11 Final Thoughts and Future Directions About: Nicolas Guarino is Co-Founder and CEO of Jaunty. As a GMP-certified 100% New York company working in cannabis extraction since 2017, Jaunty has been producing and distributing the finest solventless hash, live resin, and distillate cannabis products in its mission to close the gap between flower and oil. With state-of-the-art manufacturing facilities in Hoosick Falls, NY, Jaunty is one of New York's leading companies licensed for all adult-use cannabis supply chain activities outside of retail, including cultivation, processing, manufacturing, and distribution. They produce and distribute one of New York’s best-selling cannabis vape brands, available in all of the state’s licensed dispensaries, and their product portfolio also features gummies, concentrates, and disposable vapes.SummaryIn this episode, Bryan Fields interviews Nicolas Guarino, co-founder and CEO of Jaunty, discussing his journey in the cannabis industry, the challenges faced in the CBD market, and the transition to recreational cannabis. They explore the importance of brand consistency, financial strategies for growth, and the dynamics of the New York cannabis market. Nicholas shares insights on consumer education, market predictions, and the future vision for Jaunty emphasizing the need for adaptability and resilience in a fast-paced industry.Guest Linkshttps://jaunty.com/https://x.com/getjauntyhttps://www.linkedin.com/company/get-jauntyhttps://www.instagram.com/get_jaunty/https://www.linkedin.com/in/nicolas-guarino-43939b103/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before CBD was discussed by a President in the Oval Office, it was a medical necessity.The Charlotte Figi story is well documented — and powerful.Not because it was emotional, but because it forced a serious medical conversation.Stories like Charlotte’s change how physicians, regulators, and institutions think about where cannabinoid therapy belongs — not as a last resort, but as a legitimate option.Charlotte’s Web was built around that reality. By recognizing that cannabis does have medicinal properties — and that patients should have access to a plant-based option when it can materially improve quality of life — the company focused on trust, standards, and medical credibility first.This week, we sit down with Bill Morachnick to break down:Why CBD earned acceptance through medical trust, not consumer marketingHow physician comfort, reimbursement pathways, and standards changed the conversationCBD in the Oval Office — and what that signals for the future of cannabis Chapters00:00 Introduction to Charlotte's Web and Bill Morachnick03:00 The Inspiring Story of Charlotte Figi05:51 The Executive Order and Its Implications08:59 The Role of Education in CBD Acceptance12:12 Challenges and Misconceptions in the Cannabis Industry15:03 The Future of CBD and Medical Recommendations18:06 The Impact of Federal Reimbursement on CBD21:08 Defloria and the Future of Cannabis Research24:01 Navigating Regulatory Changes and Industry Challenges27:03 The Importance of Quality and Consistency in CBD Products30:02 The Potential for Pharmaceutical Collaborations33:04 Looking Ahead: The Future of CBD and Cannabis36:13 Final Thoughts and Audience EngagementSummaryIn this episode, Bryan Fields interviews Bill Morachnick, CEO of Charlotte's Web, discussing the company's inspiring origins, the recent executive order regarding CBD, and the future of cannabis as a medicinal product. Bill shares the powerful story of Charlotte Figi, whose life was transformed by CBD, and emphasizes the importance of education in changing perceptions about cannabis. The conversation also touches on the challenges faced by the industry, the potential for pharmaceutical collaborations, and the impact of federal reimbursement on CBD products.Guest Links:https://www.trycharlottesweb.com/https://www.charlottesweb.com/https://www.youtube.com/charlotteswebcbdhttps://www.instagram.com/charlotteswebcbd/https://www.linkedin.com/in/bill-morachnick-01318a6/https://www.linkedin.com/company/charlottesweb/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone wants their product and brand to be known for consistency .Almost no one is willing to do the difficult work that makes consistency possible.This week we sit down with Ryan Crandall, Chief Commercial Officer at MariMed, to break down:Why most cannabis brands fail at scale — and how process control, not an artisanal mindset, determines who lastsHow MariMed engineers consistency across states by centralizing inputs & testing aggressively,What it actually takes to make effects-based products consistent and repeatable Chapters00:00 Introduction to the Cannabis Industry and Edibles03:05 The Evolution of Edibles: From Early Days to Now06:01 Ensuring Consistency Across State Lines09:09 Quality Control and Testing in Edibles12:01 Consumer Education and Brand Trust15:13 MariMed Brand Portfolio and Market Strategy18:06 Role of R&D in Product Development21:00 Future Trends and Innovations in Edibles24:03 Building Relationships with Budtenders and Consumers27:58 Exploring Cannabinoids: THCV and CBG Effects30:06 Understanding Edible Experiences and Consumer Expectations32:00 Responsible Product Development in the Cannabis Industry33:52 Brand Strategy and Market Penetration in New States35:51 Innovative Products: Vibations and Consumer Convenience38:04 Navigating the Hemp Market and Brand Expansion39:52 Consumer Behavior: Beverages vs. Edibles in Cannabis44:02 The Importance of Team and Company CultureGuest Links:https://www.marimedinc.com/https://www.linkedin.com/company/marimed-inc/about/https://www.linkedin.com/in/ryan-crandall-43133b12/https://x.com/MariMed_IncSummaryIn this episode, Bryan Fields interviews Ryan Crandall, Chief Commercial Officer at MariMed, discussing the evolution of the cannabis industry, particularly focusing on edibles. They explore the importance of consistency in product quality across different states, the role of research and development in product innovation, and the significance of branding and consumer trust. Ryan shares insights into MariMeds diverse product portfolio and their approach to quality control and testing procedures. The conversation also touches on the future of hemp and cannabinoids, as well as the beverage market's impact on consumer behavior.Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Schedule III isn’t the finish line.It’s the starting gun.The EO said a lot — but most operators aren’t ready for what it actually means.This week we sit down with Zach Edge and Dr. Matthew Moore to break down:Why Schedule III is guidance, not rules — and why the real impact comes during rulemakingWhat GMP, CFR, and pharmaceutical-grade manufacturing will actually require from operatorsWhich parts of the supply chain face the biggest disruption as cannabis moves forwardChapters00:00 Historic Changes in Cannabis Scheduling03:13 The Impact of Hemp in the New Landscape06:07 Strategic Shifts for Cannabis Operators08:59 Navigating Regulatory Changes11:58 The Role of Pharmacies in the New Market15:04 Global Trade and Competition in Cannabis17:53 Research Opportunities and Challenges21:02 Veterans and the Future of CBD24:02 The Supply Chain Dynamics26:47 The Future of Hemp and CBD Products29:56 Final Thoughts on the Cannabis Industry Summary:In this episode, Bryan Fields discusses the recent changes in cannabis scheduling with experts Zach Edge and Matthew Moore. They explore the implications of the new executive order, particularly regarding hemp and its potential impact on the industry. The conversation delves into the strategic shifts that cannabis operators need to consider, the role of compounding pharmacies, and the opportunities for research that arise from the new regulations. They also discuss the challenges in the supply chain and the potential market dynamics as the industry evolves. Guest Links:https://www.linkedin.com/company/the-rho-advisory/https://www.linkedin.com/in/zach-edge/https://www.linkedin.com/in/mmoore09/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

SNDL is much bigger than most people realize — with global distribution, massive extraction capacity, and a diversified retail and manufacturing engine that touches nearly every part of the cannabis supply chain.This week we sit down with Tyler Robson, President of SNDL, to break down:• How SNDL became a global manufacturing and retail powerhouse• Why extraction and derivatives are their true competitive edge• How they operate across countries with completely different rules and product formatsChapters00:00 Introduction to Sundial and Tyler Robson02:08 The Complexity of Extraction and Manufacturing04:38 Merging Sundial and Valens: Challenges and Strategies06:11 Sundial's Operations and Global Reach07:39 Firefighting and Problem Solving in Leadership09:52 Data-Driven Decision Making12:44 Navigating Different Regulatory Environments13:55 Core Competencies and Operational Efficiencies15:46 Staying Focused in a Distracted Industry16:18 Sundial's Market Position and Brand Partnerships17:10 Strategic Focus on Texas and Florida19:09 Resource Planning and Flexibility20:42 Continuous Improvement in Manufacturing22:34 Synergies Between Liquor and Cannabis24:48 Future of Cannabis and Liquor Co-Mingling26:30 Emerging International Markets28:23 Potential Partnerships and Collaborations30:08 The Size of the Global Cannabis Opportunity31:31 Strategic Partnerships in the US32:03 Conclusion and Key TakeawaysSummaryIn this episode, Tyler Robson, president of Sundial, shares insights into his journey in the cannabis industry, the complexities of extraction and manufacturing, and the challenges of merging companies. He discusses Sundial's global operations, the importance of data-driven decision making, and the need for focus in a distracted industry. Tyler also highlights the potential for growth in emerging markets and the synergies between the cannabis and liquor industries, while emphasizing the significance of strategic partnerships.Guest Links:https://sndl.com/homepage/default.aspxhttps://www.linkedin.com/in/tyler-robson-a77ba4155/https://www.linkedin.com/company/sndlinc/investors@sndl.comOur Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most operators think debt is dangerous. But what if the real problem is how we think about it?The opposite is true: when used correctly, debt is the single biggest growth lever in cannabis. Every major industry scales on borrowed capital — cannabis is the only one still trying to do it alone.This week we sit down with Adam Stettner to discuss:• Why debt — used properly — compounds growth• The difference between smart leverage and over-leverage• How operators can fix cash-flow bottlenecks and scale predictablyChapters00:00 Introduction to Adam Stettner and FundCanna.03:05 Adam's Journey into the Cannabis Industry06:12 Understanding Underwriting in Cannabis Financing09:05 The Importance of Client-Centric Financing11:56 Navigating Complex Variables in Cannabis Lending14:57 Building Infrastructure for Cannabis Financing17:48 Segmenting the Cannabis Industry for Better Insights20:55 The Unique Challenges of Cannabis Lending24:12 The Role of Transparency in Client Relationships28:23 Building Partnerships for Success29:29 Funding Options for Operational Efficiency32:29 Understanding Technology and Business Operations37:54 Navigating Debt and Financial Strategies42:10 Using Debt to Accelerate Growth52:46 Exploring Funding OpportunitiesSummaryIn this episode, Bryan Fields and Kellen Finney welcome Adam Stettner, CEO of FundCanna, to discuss the complexities of cannabis financing. Adam shares his journey from the apparel industry to cannabis, emphasizing the importance of understanding the unique challenges of underwriting in this space. He highlights the need for a client-centric approach in lending, the significance of transparency, and the innovative strategies FunCounter employs to navigate the cannabis market. Adam also discusses the importance of knowledge sharing and the metrics that indicate success in cannabis financing. In this conversation, Adam Stettner discusses the importance of building partnerships in the cannabis industry, focusing on how funding can enhance operational efficiency and support business growth. He emphasizes the need for flexible financial solutions that allow businesses to thrive without being constrained by debt. Stettner also highlights the significance of understanding technology and its impact on business operations, advocating for a metrics-based approach to financial decisions. The discussion concludes with insights on leveraging debt as a tool for growth and the importance of fostering relationships in the industry.  Guest Links:https://fundcanna.comhttps://fundcanna.com/about/adam-stettner/https://www.linkedin.com/in/adamstettnerhttps://www.linkedin.com/company/fundcanna/About Adam Stettner:Adam has 30 years of business, strategy and leadership experience in both Private and Public Companies. In 2021, Adam believed the timing and opportunity was right for him to bring his passion for business, innovative financing and entrepreneurial spirit to the Cannabis sector by creating funding products for all areas of this early stage, growth industry by founding FundCanna. FundCanna provides short term funding to all areas of the sector; cultivators, manufacturers, vendors, suppliers, distributors and retailers. In just its first year, FundCanna has underwritten roughly 3000 files and funded over 500 unique files bringing much needed liquidity and financing solutions to the legal Cannabis industry.Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Everyone in cannabis talks about effects-based products — almost no one can deliver them consistently.Repeatable experiences require precision and formulation discipline that looks a lot more like pharma than cannabis.And here’s why: most operators don’t treat in-house analytics as essential. But that’s the mistake.Process control isn’t optional — it’s the foundation for delivering the same experience every single time.This week we sit down with Chris Emerson, Founder of LEVEL, to break down:• How true effects-based products are actually built• The analytics and standardization required for repeatability• Why most teams can’t achieve consistency — and what it takes to fix it Chapters00:00 Introduction to Chris Emerson and Level03:07 The Journey into Cannabis and Product Development06:02 Challenges in Consistency and Formulation08:48 Navigating the Market and Consumer Education12:05 The Role of Cannabinoids and Future Innovations14:56 Expanding Beyond California: Challenges and Strategies27:32 The Importance of Consistency in Product Quality29:51 Navigating the Medical vs Recreational Cannabis Landscape33:03 Advanced Analytics in Cannabis Production36:02 Innovations in Product Formulation and Consumer Experience39:56 Strategic Approaches to Hemp and Cannabinoid Research45:00 Exploring the Future of Cannabinoids and Consumer Education SummaryIn this conversation, Chris Emerson, founder of Level, shares his journey from academia to the cannabis industry, discussing the challenges and innovations in product development. He emphasizes the importance of effects-based formulations, consistency in product quality, and the need for consumer education in a rapidly evolving market. The discussion also touches on the future of cannabinoid products and the strategies for expanding into new markets while maintaining quality and consistency. In this conversation, Chris Emerson discusses the complexities of cannabis production, emphasizing the importance of consistency and advanced analytics in ensuring product quality. He explores the challenges faced by the medical cannabis market as it competes with recreational use, and shares insights on the evolving landscape of cannabinoid research, particularly focusing on the Varin class and acidic cannabinoids. The discussion also touches on strategic approaches to hemp and the significance of consumer education in navigating the cannabis industry.Guest Links:https://www.linkedin.com/in/chris-emerson-ph-d-464b245a/https://www.instagram.com/level.experiencehttps://www.linkedin.com/company/levelexperience/https://levelexperience.com/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tobacco and alcohol are already laying the groundwork for cannabis — building IP, infrastructure, and data.Nick Kenney breaks down what legacy industries already understand — how regulated markets are built, and why readiness always beats speed.This week we sit down with Nick Kenny to discuss:• How tobacco and alcohol are entering cannabis• The playbook for building standardized, scalable systems• Why predictability and timing will define the next wave of winnersChapters00:00 Introduction to the Cannabis Industry Journey02:54 The Evolution of Cannabis Perception06:02 Navigating Regulatory Challenges08:48 Tobacco and Alcohol Industry Perspectives11:59 The Role of Research and Development14:58 Long-Term Strategies vs. Short-Term Survival18:10 Consumer Behavior and Market Trends21:03 The Importance of Data in Decision Making23:58 Collaboration and Networking in the Industry27:04 Future Outlook and Industry InnovationsSummaryIn this episode, Bryan Fields and Kellan Finney engage with Nick Kenney, a Global Strategic Advisor, to explore the evolving landscape of the cannabis industry. Nick shares his journey from the tobacco sector to cannabis, highlighting the significant shifts in perception and investment within the industry. The conversation delves into the regulatory challenges, the perspectives of tobacco and alcohol companies, and the importance of research and development. They discuss the need for long-term strategies, the impact of consumer behavior, and the critical role of data in decision-making. Nick emphasizes the value of networking and collaboration in the cannabis space, while also providing insights into future innovations and market trends.Guest Links:https://www.kbsstrategicadvisors.com/https://www.linkedin.com/company/kbsstrategicadvisory/https://www.linkedin.com/in/nicholasjkenny/Our Links:Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Before Target and DoorDash, Edible Arrangements joined the cannabinoid space.Supply chains look a lot different when you can lean on national infrastructure, logistics, and distribution that already exist.Through Edibles.com, the company is using that foundation to build access — curating top brands and letting customers shop the way they understand best: by experience.Could this platform and distribution model become the Amazon of cannabinoids?This week we sit down with Thomas Winstanley to discuss:• The strategy and roadmap behind Edibles.com• Balancing risk and regulation in an uncertain market• How infrastructure and logistics unlock national accessChapters00:00 Introduction to the Cannabis Space02:56 Thomas Winstanley's Journey in Cannabis06:06 Understanding Edibles.com08:50 Curating Products for Consumers12:01 Building Trust with Brands15:01 Navigating Market Dynamics18:10 Supply Chain and Distribution Strategies27:06 Leveraging Internal Resources for Competitive Advantage29:32 Exploring Innovative Product Offerings31:57 Strategic Growth and Investment Considerations32:31 The Importance of Retail in Consumer Engagement39:03 Navigating Regulatory Challenges in the Hemp Industry48:07 Defining Success and Future OpportunitiesSummaryIn this episode, Bryan Fields and Kellen Finney engage with Thomas Winstanley of Edibles.com, exploring his journey in the cannabis industry, the mission of Edibles.com, and the complexities of product curation and market dynamics. Thomas shares insights on building trust with brands, navigating the evolving landscape of cannabis and hemp, and the importance of consumer education in this burgeoning market. In this conversation, Thomas Winstanley discusses the competitive advantages of Edibles.com, the importance of innovative product offerings, and the strategic growth considerations for the company. He emphasizes the significance of retail in enhancing consumer engagement and navigating the regulatory challenges within the hemp industry. Winstanley also outlines his vision for success and future opportunities for Edibles.com, highlighting the need for compliance and adaptability in a rapidly changing market.Guest Links:https://www.instagram.com/thomasrwinstanley/https://x.com/thomwinstanleyhttps://www.linkedin.com/company/ediblesdotcom/http://edibles.com/https://www.instagram.com/ediblescom/https://x.com/ediblesdotcomOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when years of iteration, engineering, and a unique understanding of the plant align?In cannabis, building hardware is walking a tightrope — precision, timing, and vision all matter.Singular, the latest release from Active710, connects that entire loop.While most will gravitate toward its sleek, modular design, the real story lies in how it solves major operational challenges — and unlocks a world of future opportunity.This week, Alex Kwon joins The Dime to discuss:• The major unlock behind Singular — and what makes it a platform, not a product• How Active710 is leaning into sustainability, engineering, and consumer choice• What’s next for cannabis hardware — and why modular design changes everything Chapters00:00 Introduction to Singular and the Vape Industry04:12 Challenges and Innovations in Vape Technology10:55 Sustainability and Future-Proofing Vape Solutions14:46 Inspiration from the E-Juice and Tobacco Industries19:12 Customer Feedback and Iterative Development23:13 Innovative Pod Systems and Their Functionality30:08 The Future of Vape Technology37:41 Iterative Product Development and Consumer FeedbackSummaryIn this episode, Bryan Fields and Kellen Finney welcome back Alex Kwan to discuss the launch of Singular, a groundbreaking modular vape platform. Alex shares insights into the challenges faced in the vape industry, the importance of sustainability, and how customer feedback has shaped the development of this innovative product. The conversation also explores the influence of the e-juice and tobacco industries on vape technology and the future direction of the market. In this conversation, Alex discusses the innovative aspects of their new pod system, emphasizing its modularity and compatibility with various oil types. He highlights the importance of consumer choice and access to quality cannabis products. The discussion also covers the iterative process of product development, the challenges faced, and the excitement surrounding future advancements in vape technology.Guest Links:http://www.futureofvape.com/https://www.linkedin.com/company/active710/https://active710.com/https://www.instagram.com/avd710/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when a Silicon Valley exec who helped Lyft rewrite the rules brings that same playbook to cannabis?This week we sit down with Ashwin Raj, CEO of LeafLink, to break down how disciplined tech thinking and first-principle strategy can reshape a fragmented industry.In this episode:• How Lyft’s regulatory battles mirror cannabis today• Why listening — not speed — builds trust and loyalty• How data, discipline, and adaptability will drive the next era of cannabis techChapters00:00 Introduction to Ashwin Raj and LeafLink02:02 Ashwin's Journey to the Cannabis Industry04:29 Navigating Challenges in the Cannabis Space07:19 Listening to Customers: The Key to Success10:05 Addressing Pricing Challenges13:11 Building Trust with Customers14:15 Balancing Competing Customer Needs16:25 Strategic Focus and Resource Allocation19:45 Long-Term Vision for LeafLink21:03 The Role of Technology in Cannabis23:05 Identifying Customer Needs26:53 Overcoming Industry Challenges30:45 The Impact of AI on LeafLink32:01 The Future of the Cannabis Industry36:10 The Role of Hemp in the Cannabis Market42:04 Building Trust with Retailers45:11 AI and Future Innovations at LeafLinkSummaryIn this episode, Bryan Fields and Kellen Finney interview Ashwin Raj, CEO of LeafLink, who shares his journey from the tech industry to the cannabis space. Ashwin discusses the challenges and opportunities within the cannabis industry, emphasizing the importance of listening to customers and building relationships with both clients and team members. He highlights the role of technology and efficiency in driving growth and the impact of the hemp industry on the cannabis market. Ashwin also touches on the need for regulatory clarity and the potential of AI in enhancing LeafLink's offerings.Guest Links:https://www.leaflink.com/https://www.linkedin.com/company/leaflink/https://www.linkedin.com/in/tashwinraj/ Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Setbacks early on can reshape everything.They can alter your future strategy, shift your appetite for risk, and — if you’re patient — quietly set you up for success while others chase growth at any cost.As with any company, “figuring it out” is part of the job. And sometimes, that figuring it out happens faster than you’d ever hope.The challenges you face early in your cannabis journey become the lens you see the world through — for better or worse. Those lessons, combined with the financial discipline from previous chapters of life, shape your decision-making, your culture, and your tolerance for this chaotic industry.And as cannabis braces for consolidation and a $6B debt wall, that slow, methodical approach might prove to be the ultimate advantage.This week we sit down with Jared Maloof, CEO of Standard Wellness, to discuss:• How early mistakes built long-term discipline• Why focused, prudent capital deployment became Standard’s superpower• The playbook across Utah, Ohio, and beyond• Conversations with Carl Icahn Chapters00:00 Introduction to the Cannabis Journey02:55 Transitioning into the Cannabis Industry06:10 Challenges in the Early Days09:07 Expanding into New Markets11:58 Navigating Regulatory Differences15:06 Operational Efficiencies and Vertical Integration17:55 The Future of Cannabis Expansion25:52 Navigating the Licensing Landscape27:40 Market Dynamics and Qualifying Conditions29:12 Interstate Commerce Considerations31:43 The Impact of Hemp on the Cannabis Market34:25 Consumer Perception and Market Competition38:20 The Future of Cannabis Beverages40:16 Opportunities Amidst Industry Challenges44:20 Leveraging AI in Cannabis Operations46:15 The Importance of Uplifting for Industry GrowthSummaryIn this episode, Bryan Fields and Kellen Finney engage with Jared Maloof, CEO of Standard Wellness, to explore the evolving landscape of the cannabis industry. Jared shares his journey from finance to cannabis, detailing the challenges faced in Ohio's market, the strategic decisions made for expansion into states like Utah, and the complexities of operating in a highly regulated environment. The conversation also touches on the impact of external factors, the role of AI in operations, and the future prospects of the cannabis market.Guest Links:https://www.linkedin.com/company/standard-wellness-company/https://www.standardwellness.com/https://www.linkedin.com/in/jaredmaloof/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Building something that lasts takes more than money — it takes self-belief, grit, and the willingness to keep pushing forward when easier options present themselves.Putting your name on it only adds to the weight — and the responsibility — to make it work.As with anything worth doing, there are difficult moments along the journey that demand a leap of faith.If you want to be different, you have to be willing to swim against the current — to stand out long enough for customers to find their fit.Daniel LaRusso was that choice for Chris Ball. A nod to his movie-buff personality, the name sent a subtle but direct message to his audience about grit, discipline, and staying true to the craft.These decisions are easy to reflect on now, but the journey was anything but simple.This week we sit down with Chris Ball, Founder of Ball Family Farms, to discuss:The journey from origin to now — and the critical decisions that shaped itHow he’s constantly tinkering forward to stay aheadThe Rare Breed mentorship program and its impact on the next generation of growersSummaryIn this episode, Chris Ball, CEO of Ball Family Farms, shares his journey from the legacy cannabis market to establishing a successful legal cannabis business. He discusses the importance of family in building his brand, the challenges of navigating the cannabis industry, and the significance of quality over quantity in product development. Chris also highlights the role of mentorship through his Rare Breed program, which aims to nurture new talent in the cannabis space. He emphasizes the need for innovation while maintaining a connection to the community and culture of cannabis. The conversation concludes with insights into the realities of being a CEO in the cannabis industry and the importance of resilience and adaptability.Chapters00:00 Introduction to Chris Ball and His Journey03:05 The Birth of Ball Family Farms05:58 Building the Family Business09:01 Branding and Marketing Strategies11:55 The Power of Unique Strain Names15:12 Recognizing Success and Growth17:53 Expanding the Strain Lineup21:00 Navigating Challenges and Decisions24:00 Trusting the Process and Team26:48 Collaboration with Hood Baby28:09 Lessons from the COVID Crash29:37 Building a Stronger Team31:34 Recognizing Talent in the Industry33:52 The Importance of Mentorship37:31 Balancing Innovation and Tradition46:32 The Rare Breed Program: Nurturing New TalentGuest Linkshttps://www.instagram.com/chrisball45/?hl=enhttps://x.com/BallFamilyFrmshttps://www.linkedin.com/company/ball-family-farms/https://www.ballfamilyfarms.com/https://www.instagram.com/ballfamilyfarmsOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

California wants to ban hemp. Texas is protecting it. Spritz and Big Alcohol are lobbying to crush it.The enemy of my enemy is my friend? Not in the cannabinoid space.The hemp industry stands at a crossroads. With federal clarity still missing, states pulling in opposite directions, and Big Alcohol leaning on lawmakers, billions are at stake in hemp’s next chapter.This week we sit down with Jim Higdon, Co-Founder of Cornbread Hemp, to unpack it allThe bipartisan letter signed by 27 members of Congress to protect hempWhy Gavin Newsom’s winery ties matter in the hemp beverage fightHow Big Alcohol is lobbying to crush hemp — and what comes next for a one-plant solution Chapters00:00 Introduction and Current State of the Hemp Industry03:04 Bipartisan Support and Legislative Challenges05:46 The Path to a One Plant Solution08:54 California's Unique Position in the Hemp Debate11:57 The Impact of Alcohol Industry on Hemp Legislation14:57 The Future of Hemp and Spirits Collaboration26:03 Navigating Legislative Challenges in California32:30 The Complex Landscape of Cannabis Regulations35:25 Texas: A State in Legislative Limbo39:01 Rescheduling Cannabis: Implications for the Industry42:15 Innovative Partnerships: Normalizing Cannabis in SportsSummaryIn this conversation, Bryan Fields and Kellen Finney engage with Jim Hagan to discuss the current state of the hemp industry, focusing on legislative challenges, bipartisan support, and the path towards a unified cannabis solution. They explore the unique regulatory landscape in California, the impact of the alcohol industry on hemp legislation, and the ongoing developments in Texas. The discussion also touches on the implications of cannabis rescheduling and innovative marketing strategies, including sponsorships in sports, to normalize hemp products.Guest Links:https://www.cornbreadhemp.com/https://hempsupporter.com/team/jim-higdon/https://x.com/jimhigdonhttps://www.linkedin.com/in/jameshigdon/Our Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you were given some of the worst news in the world, wouldn’t you expect your doctors to use every tool available?What if one of those tools could save millions of lives—and the science is already here?The world’s largest medical cannabis and cancer study—10,000 papers, ranked in the top 5% globally—shows overwhelming evidence that cannabis has medical benefits. If fully embraced, its impact on patients and medicine could be transformative. As science continues to unfold, sometimes it takes skeptics to dive deep and uncover what’s truly there, even when powerful interests push back.This week we sit down with Ryan Castle, Research Director at Whole Health Oncology Institute, to discuss:Medical cannabis: efficacy, placebo, and why it matters less than you thinkHow this study is being used in rescheduling effortsHow vested interests fuel anti-cannabis researchChapters00:00 Introduction to Medical Cannabis Research03:06 Ryan Castle's Journey into Cannabis Research05:58 The Meta-Analysis Process Explained09:00 Understanding the Data and Its Implications11:54 Skepticism and the Shift in Perspective15:01 Consensus in Medical Cannabis Research18:04 Nuances in Cancer Treatment and Cannabis20:55 Biomarkers and Inflammatory Responses22:56 Exploring Cannabis and Cancer Outcomes29:37 Bridging the Gap: Patient-Reported Outcomes35:32 The Future of Medical Cannabis Research45:34 The Cancer Playbook: Empowering Patients SummaryIn this episode, Bryan Fields and Kellan Finney engage with Ryan Castle, Research Director at Whole Health Oncology Institute, to explore the evolving landscape of medical cannabis research. Ryan shares his journey from skepticism to advocacy, detailing the extensive meta-analysis he conducted on the efficacy of cannabis in treating various symptoms and conditions, particularly in oncology. The conversation delves into the challenges of measuring effectiveness, the importance of patient-reported outcomes, and the need for a shift in medical perspectives towards cannabis as a legitimate treatment option. Ryan emphasizes the potential impact of policy changes and the importance of transparency in research, while also discussing the Cancer Playbook initiative aimed at empowering patients with data-driven insights. TakeawaysRyan Castle initially set out to prove that cannabis doesn't work.His extensive research revealed that cannabis is effective for a wide range of conditions.The meta-analysis included over 10,000 studies and 800,000 data points.Cannabis showed efficacy not just for symptoms but also for cancer treatment.Patient-reported outcomes are crucial for understanding cannabis effectiveness.The study found that cannabis can help reduce opioid dependency.There is a significant need for a shift in medical perspectives on cannabis.Transparency in research is essential for building trust in findings.The health impact assessment could reveal the broader benefits of cannabis.The Cancer Playbook initiative aims to empower patients with data-driven insights.Guest Linkshttps://wholehealthoncologyinstitute.com/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/  Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Cannabis is chaotic by design. Vertical integration forces operators to run six or seven businesses at once — then replicate that model across states with different regulations, all without economies of scale. It’s no wonder the industry feels messy.The bigger problem? Too many companies are chasing the wrong metrics and ignoring the lessons other industries already learned.This week we sit down with Mitchell Osak — a veteran strategist across pharma, CPG, financial services, and cannabis — to unpack the hard truths and strategy lessons MSOs can’t afford to miss.In this episode we cover:• The wrong metrics driving cannabis off course — and which ones Mitch would track instead• Why TAM slides are the biggest lie in cannabis strategy•  Which playbooks cannabis should borrow from pharma, wine, and techSummary:In this episode, Bryan Fields and Kellan Finney engage with Mitch Osak, a seasoned consultant in the cannabis industry. They explore Mitch's journey into cannabis consulting, the importance of strategic planning, and the challenges of standardization in the market. The conversation delves into the differences between large operators and middle market firms, the significance of understanding metrics, and the need for innovation. Mitch emphasizes the importance of learning from other industries, the role of AI, and the necessity for scenario planning in navigating the evolving landscape of cannabis. The episode concludes with insights on the future of the industry and the importance of external consultation.Chapters00:00 Introduction to the Cannabis Industry and Its Challenges04:01 Strategic Planning in Cannabis: A Holistic Approach06:01 Bridging the Gap: Cultivators vs. Financial Stakeholders09:46 Market Dynamics: The Rise of Middle Market Firms12:08 The Importance of Strategic Focus in Cannabis14:01 Understanding Quality and Consumer Insights18:10 The Role of Data and Metrics in Cannabis Business22:12 Cost Management vs. Quality Improvement25:50 Learning from Other Industries: Wine, Fashion, and Tech30:11 Future Opportunities in the Global Cannabis Market31:56 Navigating Regulatory Challenges and International Expansion33:04 The Importance of External Perspectives in Business Strategy35:32 Understanding Market Dynamics and Total Addressable Market (TAM)36:24 Opportunities in Distressed Assets and Market Entry39:10 Evaluating Acquisition Strategies and Asset Valuation41:27 The Complexity of Due Diligence in Cannabis Investments44:37 Scenario Planning for Future Industry Changes47:10 The Role of AI in Strategic Decision-Making51:25 Data as the Foundation for AI Success53:01 Preparing for Industry Consolidation and Survival Strategies TakeawaysMitch Osak has extensive experience in consulting across various industries, including cannabis.Strategic planning in cannabis requires a holistic approach, considering multiple factors.There is a disconnect between cultivators and investors in the cannabis industry.Standardization in the cannabis market is essential for growth and consistency.Middle market firms are gaining market share from larger operators due to strategic focus.Quality improvement should take precedence over merely cutting costs.External consultation can provide valuable insights for cannabis companies.Data and metrics are crucial for making informed decisions in the cannabis industry.AI can be a powerful tool, but it requires quality data to be effective.The cannabis industry must learn from other sectors to navigate its challenges.  Guest Linkshttps://www.linkedin.com/in/mitchellosak/https://mitchellosak.substack.com/https://x.com/MitchellOsak Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

THC is an ingredient.Cannabinoids will be treated like standardized inputs across pharma, licensed cannabis, and hemp—and the future winners are hedging until there’s clarity.What got you here won’t get you there. The next phase needs a new playbook: ops tweaks aren’t enough; strategy has to change.Near term, expect Schedule III to unlock e-pharmacy distribution and centralized GMP manufacturing, while tobacco pushes device rules, alcohol shapes low-dose beverage norms, and hemp keeps expanding.This chaotic industry is about to get even crazier.This week we sit down with Zach Edge to discussTHC as a moleculeIntersection of pharma, hemp, and licensed cannabis:Schedule III breakdown: e-pharmacies, centralized GMP Chapters00:00 Introduction to Zach Edge and His Journey03:11 The Changing Landscape of THC Commercialization07:45 Hedge Strategies in Cannabis and Hemp14:28 Regulatory Challenges and Future Outlook20:02 The Role of Science in Cannabinoid Production36:11 Innovations in Cannabinoid Purification45:20 Final Thoughts and Future QuestionsSummaryIn this episode, Bryan Fields and Kellen Finney engage with Zach Edge, a seasoned expert in the cannabis and hemp industries. Zach shares his journey into the cannabis space, highlighting the evolution of THC commercialization and the impact of regulation on the industry. He discusses the importance of a hedge strategy for businesses operating in multiple verticals, the challenges posed by varying state regulations, and the role of science in cannabinoid production and purification. The conversation also touches on the future of the industry, including potential growth in the hemp sector and the need for regulatory clarity.Guest Linkshttps://www.linkedin.com/in/zach-edge/https://www.zachedge.com/Our LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

$8 billion in products hit shelves each year with True Terpenes inside. The real edge? Turning sensory science—backed by data—into products that connect and fill clear gaps in the market.We break down what cannabis can borrow from wine (shared language, guided discovery), where that analogy stops, and why toxicology and standards are the new trust layer.Plus: how to transform the consumer experience, educate at scale, and move beyond THC% and indica/sativa as guideposts—especially as regions and genetics evolve.This week we sit down with Dan Cook, CEO of True Terpenes, to discuss:Sensory > THC: using shared language (and data) to build products people can feelFrom grape to gas: wine’s aroma-wheel lessons for cannabis guidanceBuilt to last: audits, toxicology, and disciplined expansion Chapters:00:00 Introduction to Daniel Cook and True Terpenes02:53 Daniel's Journey into the Cannabis Industry06:01 Navigating Volatility in the Cannabis Market08:59 True Terpenes: Size and Clientele12:03 Formulation Process and Client Collaboration15:10 Sensory Science and Market Trends18:00 Standardizing Sensory Language in Cannabis21:11 The Importance of Data in Cannabis Formulation23:47 Future Directions for Cannabis Education28:06 Aligning Sensory Markers for Enjoyment30:04 Strain Variability and Consumer Expectations32:49 The Importance of Storytelling in Cannabis36:14 The Future of Cannabis: Regional Influences37:51 Exploring Therapeutic Claims and Research40:25 Navigating International Regulations42:51 Innovations Beyond Cannabis45:16 Challenges and Lessons in Rapid Growth49:55 Literature's Impact on Storytelling51:10 Toxicology and Product SafetySummaryIn this episode, Bryan Fields and Kellan Finney interview Daniel Cook, CEO of True Turpenes, who shares his journey from literature to the cannabis industry. They discuss the importance of sensory science in cannabis products, the challenges of navigating the volatile cannabis market, and the need for consumer education and standardization in sensory language. Daniel emphasizes the significance of THC as one of many compounds that contribute to the cannabis experience and highlights True Turpenes' commitment to safety and innovation in flavor applications. The conversation also touches on the company's growth, lessons learned, and future aspirations in both the cannabis and beverage industries.About True Terpenes :As a next-generation flavor house with an innovative terpene solutions platform, we create incredible sensory experiences under the industry's highest safety standards. We are creators, scientists, and outside-the-box thinkers. We champion the terpene kingdom with science-based research and leverage sensory analysis to create flavors and aromas that are true to experience.Guest Links https://www.linkedin.com/company/trueterpenes/https://www.linkedin.com/in/daniel-a%C3%B1orga-cook-10b91655/https://www.instagram.com/trueterpenes/?hl=enBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if keeping the room a little too dry is killing your plants?Humidity—and the HVAC that controls it—drives plant health, but air isn’t uniform across the room. The fix isn’t more AC; it’s dialing VPD so humidity, lights, airflow, and irrigation work together. Get it wrong and you lose yield and fail tests; get it right and buds stay sticky, healthy, and consistent.This week we sit down with Dr. Greenhouse (aka Nadia Sabeh) to discuss:Dry ≠ safe: why extra-dry rooms can actually spread powdery mildewMeasure where it matters: a simple toolkit and method at the canopyDesign for airflow: room shapes and layouts that keep climate evenSummaryIn this episode, Bryan Fields and Kellan Finney welcome Nadia Sabeh, also known as Dr. Greenhouse, to discuss the intricacies of cannabis cultivation, focusing on HVAC systems, climate control, and the importance of data monitoring. Nadia shares her journey into the cannabis space, her expertise in controlled environment agriculture, and the challenges growers face in maintaining optimal conditions for their crops. The conversation delves into root cause analysis, the significance of understanding plant needs, and the necessity of proper data collection to improve cultivation practices. Nadia emphasizes the importance of customizing environments for different strains and the impact of room geometry on airflow dynamics. She also highlights essential tools for growers and offers final takeaways for improving cultivation practices. Chapters00:00 Introduction to Dr. Greenhouse and Nadia Sabeh04:46 Understanding Root Cause Analysis in Cannabis Cultivation10:54 The Importance of Data Collection and Monitoring18:04 Troubleshooting HVAC Systems in Cultivation Facilities24:19 Customization of Environment for Different Strains30:41 Room Geometry and Airflow Dynamics40:27 Essential Tools for Growers50:41 Final Takeaways and Future Tools for GrowersGuest Links:https://www.linkedin.com/in/nadia-sabeh-phd-pe-leed-ap-45656315/https://www.doctorgreenhouse.com/https://www.youtube.com/@drgreenhouseinchttps://www.linkedin.com/company/doctor-greenhouse/https://www.instagram.com/drgreenhouseincOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterExtraction Teams: Want to cut costs and get more out of every run? Unlock hidden revenue by extracting more from the same input—with Newton Insights.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.