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The Art Of Selling Travel Podcast
The Art Of Selling Travel Podcast
Author: Glenda Beagle
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© 2026 All content is property of the creator Glenda Beagle
Description
Fueling travel agents' success: Crush objections, & convert curiosity to bookings. Helping Travel Advisors grow their sales with practical action steps and tips.
151 Episodes
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If the idea of “selling” makes you cringe, you are not alone. A lot of travel advisors will say, “I don’t sell, I just plan vacations,” and I get it. Nobody wants to feel pushy or sleazy.In this episode, I’m joined by Jeremy from G Adventures to talk about how to sell more travel without selling your soul. We break down what “selling with noble purpose” actually looks like, why features and benefits are not enough anymore, and how storytelling helps clients stop shopping on price and start choosing based on meaning.We also tackle the real-world question: What if your client just wants a flop-and-drop beach week or a cruise? You can still sell with integrity, connection, and impact.
If you want a sales approach that feels human, confident, and aligned with who you are, press play.In this episode, we cover:
Why “I don’t sell” is costing you bookings (and confidence)
How to shift from transactional to meaningful sales conversations
The question that fixes your messaging fast: “If travel didn’t exist, what are you best at?”
How to use story to move clients off price and into trust
What “experiential luxury” means and why it matters for the next generation of travelers
Grab the Values work sheet here : https://www.artofsellingtravel.com/values
To connect with Jeremy, check out his popl here: https://popl.co/card/xGDbxuRV/1/s
Check out our programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Travel advisors have always worked in an industry that requires flexibility, problem-solving, and a steady presence. But in uncertain times, that role can feel heavier than ever. Between constant headlines, shifting policies, and clients feeling anxious about the world, it’s easy to feel like you’re carrying not just the logistics of a trip, but the emotional weight of everyone involved.
Here’s the truth: it is not your job to absorb your clients’ stress. You are not responsible for calming the entire internet or predicting every possible outcome. Your role is to be informed, grounded, and confident in guiding your clients forward.
Clients look to you not because you have all the answers, but because you know how to assess information, filter out the noise, and focus on facts instead of fear. In moments of uncertainty, confidence doesn’t come from pretending nothing can go wrong. It comes from knowing what to check, what to consider, and how to communicate clearly and calmly. Because in the chaos, your calm is the reassurance.
I've created a couple of scripts you can use when you have clients feeling uncertain and they're asking questions based on what they're hearing, or even considering cancelling their trip. You can download that at artofsellingtravel.com/confidence
If you need a list of reputable travel industry sources, check here: Pax News: https://www.paxnews.com/ OpenJaw: https://openjaw.com/ Travel Market Report: https://www.travelmarketreport.com/ Travel Weekly: https://www.travelweekly.com/ Travel Pulse Canada: https://www.travelpulse.ca/ Travel Pulse: https://www.travelpulse.com/ Karry On: https://karryon.com.au/ Travel Daily: https://traveldaily.com.au/ Travel Mole: https://www.travelmole.com/travel-news/ Iata Newsroom: https://www.iata.org/en/pressroom/ TTG Media: https://www.ttgmedia.com/ Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel
Most travel advisors are building businesses on top of burnout, pressure, and “shoulds” then wondering why everything feels so hard. In this episode, I’m joined by human design expert Rachelle Nicholetts to talk about what happens when you start running your travel business in alignment with your actual energy instead of everyone else’s rules.
We dig into:
What human design is and how it becomes your energetic “owner’s manual”
Why so many of us feel resistance, exhaustion, and constant pressure in business
The difference between types, strategies, authorities, and why your authority matters
How undefined emotional centers make you wildly empathetic… and wildly prone to absorbing client chaos
Why do some advisors thrive working from home while others need Starbucks, coworking, or Zoom rooms to get anything done
What bitterness, frustration, and confusion are telling you about your business, boundaries, and relationships
If you’ve ever thought, “Why can everyone else do this and I can’t?” this episode will feel like a permission slip to stop forcing and start working with your energy instead of against it.
Connect with Rachelle:
YouTube @rachellenicholetts Instagram @rachellenicholetts https://www.rachellenicholetts.com/
Check out our Educational & Coaching Programs: Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel
Wishing you a very Happy New Year!
Check out our programs:
Accelerator 2026: https://artofsellingtravel.com/2026
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Wishing you the happiest of holidays, merriest of Christmases and of course a phenomenal new year ahead. Here are my 2026 wishes for you.
Merry Christmas!
Check out our programs:
Join Accelerator 2026: https://artofsellingtravel.com/2026
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
If you’ve ever said “I just need one more training,” this episode is for you.
In this conversation, I’m talking about the real reason so many travel advisors stay stuck. It’s not lack of knowledge. It’s not lack of talent. It’s staying in consumption mode instead of moving into implementation.
Webinars feel productive. Courses feel safe. Learning gives you permission to delay the hard parts. Putting yourself out there. Making decisions. Asking clients to book.
We’re unpacking why consumption becomes a comfort zone, how it protects you from rejection, and why implementation is the difference between advisors who grow and those who stay frustrated year after year.
I also share why this exact pattern is what led me to create the Accelerator and what actually happens when you give yourself space to work on your business instead of constantly reacting inside it.
If you’re heading into a new season of business and know something needs to change, this episode will challenge you in the best way.
Ready to move from learning to doing? Join us inside the Accelerator.
Check out our programs:
Join Accelerator 2026: https://artofsellingtravel.com/2026
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
If the thought of going on camera makes you want to crawl under your desk, this episode is for you.
I’m joined by on-camera confidence coach and former TV journalist Shirlee Engel, and we’re getting painfully honest about what it really takes to show up on video as a travel advisor.
We talk about:
Why your first videos (and emails, and podcasts…) will absolutely suck—and why that’s not a problem
How to watch yourself back on camera without ripping yourself to shreds
The real fear underneath “I’m not confident on camera” (hint: it’s usually about being seen, not the camera itself)
How to stop creating travel “wallpaper” and start creating content that actually converts to inquiries
Practical ways to start: mirror work, elevator pitches, B-roll, and treating video like you’re FaceTiming one person
If you’ve ever said “I’m too busy for video” while also wishing you had more clients, this conversation is the loving smack upside the head you didn’t know you needed.
Connect with Shirlee: https://www.youtube.com/@ShirleeEngelhttps://www.instagram.com/magneticonvideo/https://www.linkedin.com/in/shirlee-engel
Want to work with Shirlee? Check out her sizzle reel school (yes this is an affiliate link for which I receive a small compensation) https://shop.magneticonvideo.com/referral/srs/iqE6wPBPhBIr879v
Hit play, then hit record. Your future clients are waiting to see you.
Check out our programs: 2026 Accelerator: https://artofsellingtravel.com/2026 Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass Join our Facebook community: https://www.facebook.com/groups/travelagentobjections Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/ Or FB at https://www.facebook.com/artofsellingtravel
This week we’re doing things differently, and for a good reason. I recorded an episode last week that I never released because somewhere in the planning, outlining, and polishing, I accidentally handed over my greatest superpower. My voice. Not the sound of it, but the cadence, the stories, the squirrel-chasing, the integrity, the actual me behind the mic.
This episode is my reminder to you, and to myself, that no matter how powerful AI becomes, nothing replaces your voice, your lived experience, or the trust your people place in you. We’re stepping into a new era of business where authenticity isn’t optional. It’s the differentiator.
If you’ve ever felt tempted to hand over more than you should to AI, or you’ve wondered whether clients can tell when something is off, this one is going to hit home.
Tune in. Bring your honest self. And let’s talk about why 2026 is the year for making waves and refusing to shrink.
Check out our programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com/facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Finding the balance between required to know, nice to know and what will send them screaming into the night can be as tricky as walking a tight rope.
This week, Glenda shared tips for what to share how to share it, and of course how to handle it when hiccups arise for your travel clients.
Check out our programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Building Partnerships through Influencer Travel... How to start and grow long-term local partnerships with travel influencers and create travel experiences that are a win-win for your brand and theirs. Ali has planned these types of trips with local influencers, and speaks firsthand about what goes into planning them, promoting them, the challenges, and opportunities.
If you've been wanting to start working with the micro influencers of your community (and beyond) this is a don't miss episode.
Want to connect with Ali?:
Instagram: @alipicturethistravel
Facebook: https://www.facebook.com/AliPictureThis/
LinkedIn: https://www.linkedin.com/in/alipicturethistravel/
YouTube: https://www.youtube.com/@alipicturethistravel
Check out our programs:
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
How to build an email list for Travel Advisors: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Are you looking to truly grow your travel business... you know beyond just the family and friends circle? Then you're going to need to bring in Facebook Ads as a part of your business tool belt.
Facebook ads are the fastest way to get in front of people that you didn't even know are looking for you and your expertise. In this exisode, I'm joined by the amazing Zach Spuckler, a Facebook Ads expert where we talk about why if you've tried Facebook Ads in the past they probably didn't work.
Too often Travel Advisors try to jump straight to the "BUY FROM ME" without giving a potential audience an opportunity to warm up and get to know you (or trust you).
This is the ultimate Facebook Ads 101 podcast for Travel Advisors, and you won't want to miss it!
Facebook Ads for Travel Advisors: https://www.travelsalesauthority.com//facebook
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Do you have a group that you want to promote? Maybe it's changing your niche to bring in a different type of client?
Before you just leap and start promoting, take a moment and walk through the process of what needs to happen before you jump straight to telling everyone about it.
From the who to the what, the where to the when when and why of it all. Before you launch something, make sure you have a plan in place.
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
What moves the needle on your business? What actually brings in the money? Is it your marketing? Is it the ability to close? When you are evaluating what is bringing in the revenue - you've got to ensure you've got your finger on the pulse.
If you're thinking of outsourcing your marketing - I'm going to encourage you to pause on that. No you don't have to do it all yourself BUT you do have to be the visionary and director of the content that's being created. You have to be the director of the messaging that is being put out. How will it connect with the audience you want to attract?
If you're not sure how to connect the dots of your messaging - you need to book a coaching session with Glenda.
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Link to podcast with Brianna: https://www.travelsalesauthority.com/podcasts/the-art-of-selling-travel-podcast/episodes/2149090960
When your business doesn't grow, there is an endless list of reasons that could be happening. Each can seem like it's really the reason ... but what if... the obstacle that's preventing your travel business from growing is actually you? Perfection, Procrastination, and change, so many things can feel like external forces but in reality the problem could actually be you.
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
This week I was joined by the amazing Brianna Glenn, co-host of Masters In Travel Podcast and owner of Milk + Honey Travels.
Being able to offload projects from your business can seem like a great way to grow your business. The problem, unfortunately, is that we get so focussed on what we can get rid of that we fail to set up the systems and processes to be able to effectively delegate projects.
The ability for your business to grow depends on the health of your team - but you will never have a truly healthy team without a healthy leader.
This episode is packed with content all about hiring, onboarding, and, of course, what it means to be a healthy leader so that your expectations are in alignment with reality.
Check out Masters in Travel Podcast here: https://www.mastersintravelpod.com/podcast
Link for Cold to Curious - coming soon.
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Is a website really required? This is a never-ending question among travel advisors. Many travel agents aske me all the time "do travel agents need a website?"
We tackle that question in this episode. Spoiler - there is more than one answer.
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
What does a 100K client look like? How do you find a 100K client?
What if I told you that you probably already have not just one but multiple in your sphere? It's true - they are in there, you probably just aren't 'seeing' them.
Cold To Curious: https://artofsellingtravel.com/cold
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel
Are you waiting for potential leads to hop out of a dark room and yell surprise? Or are you searching for new leads daily?
What leads are you attracting? Are you attracting the download Dori's or freebie Freddies? Or are you attracting people who are looking for clarity so they can make the decisions that they need to make? In this episode Glenda shares with you the types of clients that are looking for your lead gens, and what you need to know about each to ensure you're getting the right clients to book with you.
Cold To Curious: https://artofsellingtravel.com/cold
check out our website at http://artofsellingtravel.com/
Let's connect on Instagram: https://instagram.com/artofsellingtravel Let's connect on Facebook: https://www.facebook.com/artofsellingtravel Join our Facebook Group: https://www.facebook.com/groups/travelagentobjections
Time, that thing no one seems to have enough of - but is that really the case?
From not having time to market, but also not having enough clients, how do you find the time to service clients if you're not finding the time to find clients?
Grow your travel business with group coaching supports: https://artofsellingtravel.com/tass
Mind Your Money Challenge: https://www.jameswedmoretraining.com/a/2148166110/9xzuLn4P
Let's Connect on Instagram: https://instagram.com/artofsellingtravel
Join our Facebook Community: https://www.facebook.com/groups/travelagentobjections
This weeks podcast came from a conversation I had with my husband about how businesses treat people when they don't see them as a potential customer, yet who are we to make that judgement? The question is, how do you treat people when they're not looking to buy from you? There is a lot of opportunities to turn away a potential client because we didn't know that they were watching.
Looking to grow your travel business? Join the Travel Advisor Success Studio today: https://artofsellingtravel.com/tass
Join our Facebook community: https://www.facebook.com/groups/travelagentobjections
Are you following me on socials? I love doing random Ask Me Anythings - and you'll only see those if you're following me. Come hang out on Instagram at https://www.instagram.com/artofsellingtravel/
Or FB at https://www.facebook.com/artofsellingtravel





This is the golden topic and I love how you position this.