DiscoverThe How To Podcast Series - Revolving Co-Hosts, Actionable Tips, And A Community for Podcasters
The How To Podcast Series - Revolving Co-Hosts, Actionable Tips, And A Community for Podcasters

The How To Podcast Series - Revolving Co-Hosts, Actionable Tips, And A Community for Podcasters

Author: Dave Campbell, Ontario Canada

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Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcast SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting needs.
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Episode 555 - How Podcasters Can See Better Results on YouTube Despite What the Gurus SayIn this episode of The How To Podcast Series, Dave wraps up his unofficial YouTube mini-series by tackling one of the most heated debates in podcasting: whether podcasts truly belong on YouTube. While “gurus” and traditionalists argue that YouTube is not a real podcast platform, Dave takes a more pragmatic view. His philosophy is simple—go where your audience already is.Dave challenges the notion that video is a strict requirement for success on YouTube. Through his experience managing multiple shows, including Living the Next Chapter, he demonstrates how pure audio content can thrive on the platform. With over 2,500 watch hours for audio-only episodes, Dave proves that listener habits on YouTube often resemble traditional podcast listening. Many users play episodes in the background, engaging without watching at all.The episode explores practical approaches for podcasters reluctant to dive fully into the video realm. Dave walks through how to start small by connecting your RSS feed to YouTube or manually uploading each episode. From playlists to thumbnails and end cards, he shares how even lightweight engagement strategies can give audio creators access to YouTube’s massive audience. His personal workflow illustrates how podcasters can repurpose their existing episodes to release early content, build anticipation, and sustain audience growth—all without expensive gear or editing requirements.But Dave also cautions against full dependence on any one platform. While YouTube offers valuable exposure, it remains a space you don’t own. Losing access or running afoul of its policies can threaten your work, which is why maintaining an RSS feed and diversifying distribution across multiple platforms remains essential.A hallmark of Dave’s message is his invitation to balance authenticity, practicality, and effort. He encourages podcasters to experiment with breaking down longer episodes into shorter YouTube-friendly segments, refining intros that capture attention quickly, and aligning content with audience behavior. Ultimately, it’s not about choosing between being a “YouTuber” or a “podcaster,” but rather embracing both identities to meet listeners wherever they gather.In his closing reflection, Dave urges creators to focus on genuine engagement with their small, early listener base. Forget imaginary audience “avatars”—real people are already listening. By reaching out, listening back, and building community with those first few supporters, podcasters set the foundation for lasting growth.Key takeaway: Being present where your audience spends time—whether YouTube, Apple Podcasts, or TikTok—is more valuable than perfection. You don’t need fancy video production or approval from podcast purists. Just show up, share consistently, and serve your listeners well.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 554 - The YouTube Podcaster’s Playbook - Keep People Watching LongerThe YouTube Podcaster's Playbook: Keep People Watching LongerIn this episode of the How to Podcast series, host Dave dives into the evolving relationship between podcasting and YouTube, challenging the podcast purists who dismiss video platforms. He argues that while RSS feeds remain essential for true audio podcasting—offering distribution freedom and cancellation-proof hosting—a massive audience lives on YouTube. Ignoring it means missing growth opportunities in 2026, especially as listeners and viewers blend into one engaged group. Dave shares his balanced perspective: love for audio-first podcasting but recognition of YouTube's value, urging creators to start with baby steps like RSS-connected uploads that automatically push episodes to the platform.Building on prior discussions about thumbnails and playlists, Dave explores "bolt-on" YouTube Studio tools to boost engagement and retention. Cards pop up mid-video as clickable prompts—link to the next episode, a themed playlist like "YouTube for Podcasters," or polls for audience input on future topics. Time them at natural transitions post-insight to guide without overwhelming. End screens activate in the final moments, featuring subscribe buttons, next-episode links, related guest interviews, or evergreen resources. Keep them clean: one primary call-to-action (CTA) reinforced in audio, with visuals avoiding guest faces for polish. Playlists organize content by season, topic, or guest, enabling autoplay binges—feature fresh episodes at the top with consistent naming.Dave stresses channel customization: craft a trailer pitching your show's premise and playlists to newcomers; spotlight featured videos for return visitors; add subtle watermarks for branding consistency across your ecosystem (website, socials). Enhance accessibility with subtitles for searchability, chapter markers via tools like BlogFox II for topic-skipping, and the Community tab for polls, teasers, and guest interactions in comments. Descriptions should brand clearly—one-line value prop, episode hook with guest creds and date, topic bullets, timestamps, CTAs (subscribe, resources), and clickable links to guests/books/sites—avoiding guru funnels that ignore featured talent.Practical tips include interlinked paths (primary playlist CTA, secondary comments/subscribe), 15-second hooks, mid-roll cards at transitions, regular posting, guest tagging, and cross-promotion (Substack to YouTube links). Monitor retention rates as your key metric—compare YouTube vs. audio performance for content insights, adding end-episode bonuses to extend watch time.Key Takeaway: Meet your audience where they are—embrace YouTube alongside RSS to direct traffic back to your world, using cards, endscreens, and playlists to turn passive listeners into loyal bingers. Test, measure retention, and iterate without guru dogma.https://blogfox.ai/___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 553 - Podcast Thumbnails That Convert - Branding, Hooks, No Clickbait for Your Next Podcast EpisodeYouTube thumbnails are the front door to your podcast episodes, especially as video podcasts explode in popularity. Podcasters who nail thumbnails see higher click-through rates and loyal audiences that return because the visuals match the promised value. Focus on consistency, curiosity without deception, and designs that scale across devices.Consistent BrandingBuild recognition with a signature style that screams "your show." Use the same color palette (e.g., bold primaries for energy or muted tones for thoughtful chats), fonts (sans-serif for readability), and logo placement (top corner or subtle watermark). For podcasters, include your face or mic setup in every thumbnail to humanize the brand—viewers connect with hosts, not just topics. Test 3-5 templates like split-screen for interviews or rule-of-thirds for solo rants, ensuring they work tiny on mobile.​​Clickable ElementsThumbnails must stop scrolls in 1-2 seconds amid millions of videos. Prioritize high-contrast faces with exaggerated emotions (shock, joy, intrigue) pulling viewers in—human brains are wired for them. Add 3-5 bold words like "AI Killed My Job?" or guest names in huge, readable font overlaying a relevant image (episode screenshot or graphic). Use layouts like central focus (face + hook text) or asymmetrical energy for dynamic shows. High contrast (bright text on dark backgrounds) and negative space ensure clarity at small sizes.​​Avoid Clickbait TrapsClickbait erodes trust: thumbnails promising "Shocking Twist!" must deliver in the first 30 seconds, or viewers bounce and YouTube penalizes retention. Match visuals to content—a surprised face for real surprises, not filler talk. Titles should intrigue honestly: "Why Dads Feel Alone (And How to Fix It)" pairs with a thoughtful host expression, not fake drama. Track CTR in YouTube Analytics and A/B test to refine what converts without misleading.​​Podcasters benefit most by treating thumbnails as episode teasers: they build a visual feed that feels premium and bingeable, turning casual clicks into subscribers.Key takeaway: Great thumbnails blend your brand's consistency with emotional hooks that truthfully preview value, fostering audience love through reliability, not tricks___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 552 - Build Podcast Playlists That YouTube Loves And That Listeners Can't QuitPlaylists can quietly double the impact of a YouTube podcast when they are treated as part of the show design, not an afterthought. For podcasters, the goal is to make it effortless for a viewer to press play once and then keep watching or listening in sequence1. Use a dedicated podcast playlistYouTube treats a podcast as a playlist, so every show should have one clearly labeled, dedicated playlist that contains only full episodes. Give it the exact show title plus a few keywords (for examplexample: “Dad Space Podcast for Dads | Fatherhood, Parenting, Mental Health”) so it is obvious to both humans and search.​Avoid generic playlist names like “Episodes” or “Season 1”; they do nothing for discovery.​Put this playlist front and center on your channel home so new visitors know exactly where to start.2. Order and structure for binge listeningThink of your main playlist as your “box set.” The order and internal links should encourage viewers to keep going.​For narrative or highly sequential shows, sort the playlist “oldest first” so people naturally start at episode 1.​For topical shows, you can keep “newest first,” but always make sure each episode’s end screen points to the next logical episode or the master playlist.​Add chapters and clear titles so viewers can jump within an episode without leaving the playlist.3. Optimize every episode inside the playlistPlaylists boost session watch time, but only if each video is optimized to get the click and hold attention.​Use strong, benefit-driven titles (around 70 characters) and consistent, recognizable thumbnails that signal “this is the same show.”​Write search‑friendly descriptions with key topics, timestamps, and links to your audio feeds or website; this helps both YouTube search and Google.​Enable captions or upload transcripts to give YouTube more text to index and to improve accessibility.4. Create supporting playlists for discovery pathsBeyond your main “podcast playlist,” build smaller themed playlists that group episodes by topic or audience.​Examples: “Podcasting Gear & Tech,” “Mindset for Creators,” “Live Q&A Replays.”Add each episode to the main podcast playlist plus one or two relevant topical playlists to create multiple entry points into your catalog.​Use these supporting playlists as links in descriptions, end screens, and pinned comments to funnel viewers deeper into related content.5. Tie playlists into Shorts and communityFor podcasters, playlists are the destination; Shorts and community posts are on‑ramps.​​Turn key moments into Shorts and always link the full episode or main playlist in the caption and end screen.Use pinned comments on long episodes: ask a question, pin your own answer, and link to the main playlist or a “best first episode” playlist.Share new or refreshed playlists in community posts when you hit milestones (“Start here if you’re new to the show”).Key takeaway: Treat playlists like curated series, not storage bins. When your main podcast playlist is clearly branded, well‑ordered, and supported by topical playlists, Shorts, and smart linking, you turn one casual view into a multi‑episode listening session that grows both watch time and loyal subscribers____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 551 - Podcast Hosting Site Showdown - Captivate.fm versus Transistor.fmIn this episode of the How to Podcast Series, Dave dives into a head-to-head comparison of two top podcast hosting platforms: Captivate.fm and Transistor.fm. Perfect for new podcasters choosing their first host or veterans considering a switch, Dave breaks down what each offers, highlighting similarities, standout features, and key differences to help you decide based on your goals and budget. He emphasizes that while free options like Spotify for Creators exist for starters, paid hosts like these provide superior tools, ownership of your RSS feed, and centralized analytics dashboards that track performance across directories after a single upload.Dave positions Captivate as the growth-oriented choice, packed with marketing tools like promo links, playlists, email integrations, dynamic ad support, and a one-click sponsor kit, all included on every plan alongside unlimited episodes, team members, private feeds, and network analytics. It's ideal for solo creators scaling up, teams collaborating, or those building podcast networks, with multiple shows under one affordable plan. Transistor shines for simplicity and reliability, offering a clean interface, strong multi-show support, excellent analytics, and robust private podcasting for brands, agencies, or internal use. It integrates seamlessly with tools like Riverside but keeps features leaner, avoiding an all-in-one overload.Pricing for both revolves around monthly download limits with annual discounts and flexible overage handling, though Captivate unlocks advanced features from entry level while Transistor reserves some for higher tiers. Dave notes Captivate's UK base (with Canadian ties) and Transistor's Canadian roots, advising podcasters to pick based on long-term needs: Captivate for marketing firepower, Transistor for streamlined networks. He calls it a tie overall, reminding listeners that no host grows your show, your content and consistency do.Dave wraps with his standard call for Buy Me a Coffee support and a bonus rant: contact your host's support team before venting on Facebook groups, armed with specifics for faster fixes.Key Takeaway:Choose Captivate for growth tools or Transistor for simple analytics; prioritize your podcast's future needs over hype, and always own your RSS feed for true control. https://www.captivate.fm/https://transistor.fm/___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 550 - We Are Doing More Than Capturing a Recording, We Are Making A Podcast A ShowThis is an episode from my other podcast about podcasting - The Podcast Editor and Support Show - lots of great info for every podcaster and a taste of my other show if you need more podcast content about podcasting!A “show” feels intentional, repeatable, and audience‑focused, not like a raw brain dump. At minimum it needs a clear structure, defined segments, and moments that signal “where we are” in the journey for the listener.Core show structureFraming intro: A tight hook, who the episode is for, and what they’ll get by the end (problem → promise).​Clear “acts”: Beginning (set up the problem), middle (explore/teach), end (tie it together and next step), so listeners always feel forward motion.​Intentional outro: Recap 2–3 key takeaways and one explicit call to action (subscribe, implement, send a question, etc.Segments and “beats”Recurring segments (e.g., “Client Clip of the Week,” “Coaching Corner,” “Big Mistake/Better Way”) create familiar beats that listeners anticipate.​Planned transitions and “reset” moments (music sting, quick summary, new question) keep episodes from feeling like one long undifferentiated monologue.​Open loops (teasing a later story or tip early on) and closing those loops later give the episode a sense of payoff instead of driftPacing and focusStart strong: hit the most interesting story, pain point, or result in the first minute to earn attention, especially in coaching/education shows.​Stay on one clear promise per episode; tangents only stay if they serve that promise or deepen the main story.​Use summaries every 10–15 minutes (“So far we’ve covered…”) as mile markers so new or distracted listeners can re‑orientHost role and audience awarenessDefine who the listener is and speak to that one person; this prevents the “who is this for?” feeling and helps shape examples and language.​As host, act like a guide: you open the loop, signal segment changes, keep answers tight, and pull guests back to the main question when they wander.​Script the first 60–90 seconds and your CTA, then use bullet‑point prompts for the rest so it stays structured but naturalProduction choices that signal “show”Consistent intro and outro music, plus short musical bumpers or stings between segments, make it feel like a produced program rather than a raw file.​Standard episode length range and format (e.g., “30‑minute coaching breakdown with 3 segments”) trains listeners what to expect and when.​Repeatable episode template (outline, segment order, CTA slot) makes it easier to coach clients: you’re plugging their content into a proven show skeleton, not just hitting Record.___https://podcasteditingandsupport.com/Our new home for this podcast - Captivate.fmWe are proud affiliates of Captivate.fm, our recommendations are based on our knowledge and experience with them and their services using this link will earn us a commission at no extra cost to youhttps://www.captivate.fm/signup?ref=zwmxowy____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 549 - Bad Advice From Podcasts About Podcasting Shows and Creating Music with SunoYou’ve seen them everywhere — the self-proclaimed podcast “gurus,” YouTube “experts,” and LinkedIn thought-leaders who swear they’ve cracked the code to instant podcast fame. Apparently, all it takes is their seven-step system, eight-hour course, and a small monthly fee. But let’s be honest — not all advice is created equal. Some of it belongs in the “please stop talking” category.So today, we’re debunking four of the worst pieces of podcast advice floating around the internet and swapping them for smarter, reality-based strategies that actually work in 2026.Bad Advice: “You need expensive gear before you start.”Why it’s bad: This gem keeps more people stuck than bad Wi-Fi. New podcasters convince themselves they can’t hit record until they own a studio full of blinking lights and knobs they don’t even know how to use.Better advice: Start with what you’ve got — your phone, laptop mic, or that dusty USB mic from 2012. Record in a quiet room, slap on some basic editing, and go. Listeners care about your message, not your hardware. You can always upgrade once fans are sending you fan mail and sponsorship offers for coffee money.Bad Advice: “You must niche down or you’ll never grow.”Why it’s bad: This one’s basically creative claustrophobia. Locking yourself into a micro-topic too early can make you sound like a robot trapped in your own podcast description.Better advice: Start wide enough to explore. Talk about what excites you and pay attention to what your listeners respond to — that’s your real niche. Authentic passion beats forced “strategy” every time.Bad Advice: “Video podcasts are the only way to grow.”Why it’s bad: Not everyone needs to turn their recording into a TED Talk with ring lights. Plenty of legendary podcasts thrive on pure audio. Your listeners are folding laundry and walking dogs — not staring at your face for an hour.Better advice: Use video smartly, not constantly. A short clip, a fun behind-the-scenes moment, or a teaser reel can grab attention. But don’t think you need a full-blown TV studio to be successful. Unless your cat co-host demands it.Bad Advice: “If you build it, listeners will come.”Why it’s bad: The “Field of Dreams” approach died with dial-up internet. Great content means nothing if no one knows it exists. Your podcast is not a secret society.Better advice: You’ve got to tell people about it! Share clips on social media, swap guest spots, send emails, join communities, and be proud of what you’re making. Visibility isn’t vanity — it’s survival. Record boldly, but promote just as hard.Every podcaster’s journey is different. Growth isn’t algebra; it’s trial, error, and persistence. So before you let any “expert” tell you there’s only one right way to podcast, remember this: the only formula that works is the one you can actually stick with. Podcasting isn’t a competition — it’s a conversation.Stick around to the end to hear the Suno.com song about bad podcast gurus - hope it makes you smile!____Suno invite:Share your invite link to earn credits. When your friend signs up and creates 10 songs, you both receive 250 free credits. Limit of 2500 credits per person.https://suno.com/invite/@truemediasolutions_caHelping Podcasters Everyday! https://howtopodcast.ca/
Episode 548 - Podcast Episode Release Dates - Bring Dead Episodes Back to Life By Doing This One Simple StepPodcast Show Notes: Bring Dead Episodes Back to Life by Changing One Simple SettingIn this episode of The How To Podcast Series, host Dave shares a clever, little-known tactic for breathing new life into older podcast episodes. Every creator has standout interviews or timeless episodes buried deep in their catalog that deserve to be heard again. Instead of re-releasing them or re-recording updates, Dave walks listeners through a simple step that can make those forgotten gems resurface—and it costs nothing.The secret? Adjusting the original release date in your podcast host. By updating an episode’s publish date to a more recent (but still past) date, that older episode moves up in your public feed. Suddenly, it sits near your latest releases, catching the attention of new listeners who might never scroll hundreds of episodes back. It’s a way of quietly “remixing” your archive, giving older but evergreen content another chance to shine.Dave emphasizes a few key points: document the original date before making changes, never future-date an old episode (to avoid triggering an accidental “new release” alert), and always test this with one episode first. Once an old episode gains fresh engagement, you can easily revert it to its original date—since you’ve already recorded it in your show notes. The process is reversible, free, and incredibly effective.He likens this to how concerts mix classic hits with new songs. Fans expect legacy moments, not just brand-new material—and podcast audiences are no different. If your show’s topics are evergreen or your guest has become relevant again, changing an episode’s position in your lineup helps introduce meaningful content to new followers who discovered your show recently.Dave also offers a bonus tip: when you republish an older episode, message the guest featured in that episode to let them know their conversation is getting reintroduced. It’s both a kind gesture and a smart way to rekindle relationships with past collaborators.Later in the conversation, Dave answers listener questions about his preferred podcast hosting platforms—Spotify for Creators, Buzzsprout, and Captivate FM—breaking down what makes each effective for different needs. From free hosting options to multi-show management, he underscores the importance of choosing a host that fits your creative style and growth goals.Throughout the episode, Dave’s tone balances experimentation and encouragement, reminding creators that their back catalog holds real value. The trick isn’t to start over—it’s to make the most of what you already have.Key takeaway: Your old episodes aren’t dead; they’re just buried. By strategically adjusting publish dates, you can reintroduce timeless content to new audiences, extend the life of your podcast, and keep your best work in circulation—without recording a single new word.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 547 - MTV Closes Down, Spotify Adds Music Videos - Video is Growing in Popularity, What This Means For PodcastersIn this episode of The How To Podcast Series, host Dave examines a pivotal moment in media history: MTV shutting down operations just as Spotify rolls out music videos. For podcasters wondering whether to embrace video or stick with audio, this shift offers both clarity and opportunity.Dave opens with nostalgia for the MTV era, recalling how music videos transformed the way fans connected with artists. For the first time, listeners could see their favorite musicians perform, not just hear them. This visual revolution shaped music discovery for decades. Now, as MTV fades into history, Spotify steps forward to integrate music videos directly into its platform—allowing users to listen and watch without switching apps. The timing, Dave notes, is anything but random.The episode challenges a common misconception: that video podcasts only exist on YouTube and Spotify. Dave delivers a reality check to podcast coaches and creators who overlook Apple Podcasts' longstanding support for video through RSS feeds. While not heavily promoted, video podcasting on Apple has been possible for years, and ignoring this fact limits both strategy and reach. Podcasters who understand RSS-based video distribution gain flexibility across multiple platforms, opening doors that many don't realize exist.Dave also addresses Spotify's growing role in podcasting, especially among younger listeners. While some podcasting "gurus" regularly criticize Spotify, he argues that dismissing the platform entirely overlooks its real value. Millions of users seamlessly toggle between music and podcasts on Spotify, making it a natural fit for discovery and retention. Adding video to the mix only strengthens that connection, especially as visual listening becomes more common—people play video content but don't always watch it, absorbing audio passively in the background.For podcasters managing both audio and video feeds on Spotify, Dave offers a critical technical tip: Spotify defaults to video versions when both formats are uploaded. This means your carefully edited audio track might be ignored entirely, with Spotify pulling audio from the video file instead. The result? Lower stats for your audio feed and potential confusion about listener behavior. His recommendation: maintain separate feeds for audio and video to preserve accurate metrics and give each format the attention it deserves.Beyond the technical, Dave reframes the video versus audio debate. He emphasizes that podcasting has no gatekeepers—no single "right way" to create. Story-driven shows, sleep podcasts, and narrative series thrive without video. Meanwhile, interview-based podcasts and personality-driven content often benefit from visual presence. The key is knowing your audience, your strengths, and your resources. Starting small with a smartphone or webcam can work. Investing in multi-camera setups and editing makes sense for some, but not all.As Dave wraps up, he encourages podcasters to see this moment not as pressure but as expansion. Video isn't replacing audio—it's enhancing discoverability and offering new ways to connect. Whether you produce full video episodes, short clips, or stick to pure audio with complementary visuals, the goal remains the same: meet your audience where they are. Platforms competing for creators means more visibility, more tools, and more opportunity for growth.Key takeaway: The future of podcasting isn't audio or video—it's both, used strategically. MTV's closure and Spotify's video rollout signal a media shift, but audio remains vital. Adapt where it makes sense, stay authentic to your format, and remember that connection—not complexity—drives lasting success.Podcast Mentioned - Afterlight Fictionshttps://pod.link/1712362054____https://howtopodcast.ca/
Episode 546 - Voice Overs, Audio Branding and Podcasting with Guest CO-HOST - Jodi KrangleVoice Actor and Audio Branding Expert Jodi Krangle joins the show for a rich and candid conversation on what it truly means to find your authentic voice—both literally and metaphorically. With nearly two decades in the voiceover world, Jodi shares hard-earned insights about confidence behind the mic, the evolution of podcasting, and how the audio industry continues to shape storytelling in profound ways.Jodi starts by addressing a challenge many podcasters face: getting comfortable with how their voice sounds on recordings. What you hear in your head isn’t what others hear, she explains, and learning to accept that disconnect is the first step to true confidence. Instead of fixating on vocal perfection, she urges podcasters to focus on authenticity, passion, and tone—the very elements that build audience loyalty. “They’ll come for the topic,” she says, “but they’ll come back for the host.”Drawing from years in the recording booth, Jodi details how voice acting requires sounding natural in deeply unnatural circumstances—scripts, headphones, and silent rooms. She discusses techniques for relaxation, breath control, and active listening, all of which shape a compelling performance. Even small shifts, like smiling while speaking or allowing white space between words, can completely change how emotion is conveyed through sound.The conversation extends beyond voice technique into the broader landscape of podcasting and music. Jodi reflects on the evolution of platforms, expressing concern over how streaming services have devalued music and reduced creators’ ability to make a living. Her perspective as a former songwriter and founder of The Muse’s Muse offers a unique throughline connecting her creative past to her present-day mission of elevating the power of sound in branding and storytelling.From discussing her experiences as a jury member for the International Sound Awards to her Clubhouse community, The Power of Sound, Jodi illustrates how sound design, podcasting, and emotional resonance are all part of the same creative ecosystem. She also emphasizes sustainability in content creation—taking breaks, working ahead, and collaborating with real human editors to ensure quality storytelling remains at the forefront.As the episode closes, Jodi offers heartfelt advice to guests and hosts alike: research your opportunities, bring curiosity and kindness to every interaction, and above all, remain true to your natural voice—because it’s your most powerful tool in connecting with others.Key Takeaway:Your voice—flaws, quirks, laughter, and all—is your identity. Instead of polishing away your personality, embrace it. When you speak with sincerity and care, listeners don’t just hear your words—they feel them.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 545 - Live Podcasting - The Comeback of “You Had to Be There” MediaLive Podcasting: The Comeback of “You Had to Be There” MediaIs live podcasting really the next big wave, or is it just nostalgia dressed up in new tech? When you think about it, live podcasting feels a lot like a throwback — a return to the early days of live radio and television. Back then, if you missed the 6 p.m. broadcast or tuned in halfway through, tough luck. You got whatever part of the story was unfolding, and context was optional.Podcasting changed that dynamic completely. It empowered listeners to consume content on their own schedule — no “appointment listening” required. You could pause for a work call, replay your favorite part during a workout, or binge ten episodes on a road trip. Podcasting thrived not because it was live, but because it was liberating.So when people talk about live podcasting as the savior of podcasting, I have questions. Sure, it’s fun to see podcasters trying real-time interaction again. Chat participation, live Q&As, and backstage excitement can build a loyal sub-community. But let’s be honest: that community tends to be small and consistent, not wildly scalable. The audience that shows up live is usually the same few dozen loyal fans, not a tidal wave of new listeners.There’s a practical side here too — life. Most of us have jobs, families, and responsibilities. Dropping everything at 3 p.m. to watch someone troubleshoot audio or vamp between tech hiccups isn’t a luxury most people have. Podcasting carved out its success because you don’t have to be there when it happens. You’re never late to a podcast. You’re never locked out. That’s a huge part of its appeal.That said, live podcasting does have a place — especially for those who prioritize community building over massive reach. Going live fosters direct connection. It gives your audience a front-row seat and a voice in the experience. But is it a growth engine? Probably not yet. For most creators, it’s an engagement play, not an expansion play.Would I try it? Maybe. It’s worth experimenting with low-stakes live sessions — listener Q&As, behind-the-scenes chats, milestone celebrations. But the idea that live streaming will somehow “save” podcasting feels misplaced. Podcasting doesn’t need saving; it just needs evolving in ways that keep flexibility and accessibility at its core.Key takeaway: Live podcasting isn’t the future of podcasting — it’s a remix of the past. Fun to try, great for superfans, but unlikely to redefine the medium. The power of podcasting has always been its freedom — to listen anytime, anywhere, without missing a thing._____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 544 - The Type of Podcast Guest That I Typically Don't Bring Onto My Podcasts and WhyPodcast Show Notes: The Type of Podcast Guest I Don’t Typically Bring Onto My Podcasts (and Why)In this episode of The How To Podcast Series, host Dave offers a candid behind-the-scenes look at how he chooses who appears — and who doesn’t — on his shows. With nine podcasts under his belt, Dave has learned that not every guest is the right fit, and protecting the listener’s experience always comes first.He dives into one particular type of guest he politely avoids: those on a “podcast tour.” These are guests who jump from show to show purely to promote a book, course, or product, often guided by PR agents who pitch them indiscriminately. They appear on any podcast that will have them — regardless of topic or audience relevance — and deliver the same scripted talking points every time.Dave explains that while it’s understandable these guests want exposure, their widespread, one-size-fits-all approach doesn’t serve podcast audiences well. Listeners come to a show for its unique voice, not recycled soundbites that appear on dozens of other episodes across the web. This “tour” mentality turns guesting into a numbers game, with little care for the individual podcast or its community.For Dave, podcasting is about connection, not transaction. He prefers authentic, conversation-driven episodes with guests who bring value and insight specific to his audience. Rather than taking anyone who’s available at the last minute, he curates people who inspire, teach, and share genuinely — those who are more interested in serving the listeners than selling to them. His guiding principle? The podcaster owes more to their audience than to their guests. You can always decline an interview or decide not to release an episode if it doesn’t align with your mission or tone.He encourages other creators to develop a “guest filter.” Know exactly who fits your show’s purpose and who doesn’t. The right guests will expand your community and strengthen listener loyalty, while the wrong ones can erode trust and engagement. And as Dave notes, many of these “tour guests” won’t even share the episode afterward — they’re already off to the next appearance.In the latter part of the episode, Dave reminds new podcasters that interview-based shows should be guided by intention, not urgency. Planning and curation matter far more than filling a calendar slot. He contrasts “plotters” — creators who design their content thoughtfully — with “pantsers” who improvise without direction, encouraging podcasters to lean more toward planning and purpose.Ultimately, Dave believes that podcasting is a privilege built on listener trust. Protecting that trust means inviting guests who care about the people behind the downloads, not just their own spotlight.Key takeaway: You control the mic and the message. Avoid “podcast tour” guests who treat your show like a stop on a marketing highway. Choose genuine voices who connect, contribute, and care about your listeners — because your audience deserves more than a commercial.____Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 543 - How to Spot and Fix Bad Podcast Guests Before They Derail YouThis solo episode of the How to Podcast Series dives into the realities of running an interview-based podcast, from the joys of meaningful connections to the frustrations of flaky guests who waste time and derail momentum. Host Dave shares candid stories, screening tips, and strategies to protect your show while emphasizing solo episodes as a powerful backup.Dave opens by celebrating the podcasting community and offering himself as a practice guest for newcomers, drawing from his experience hosting nine shows with over 2,000 episodes, including the author-focused Living the Next Chapter. He highlights the challenges of guest-dependent formats: coordinating schedules, prepping, editing, and promoting, all amplified when starting from zero listeners. Early rejections stung, but persistence built his network. He promotes YouTube playlists grouping authors by genre, like veterans or children's books, and teases a 2026 virtual magazine featuring those guests, built in Canva and hosted on Heyzine.Shifting to guest pitfalls, Dave reveals his "done" and "ghosted" folders tracking reliable collaborators versus those who vanish after emails or pre-chats. Bad guests squander research hours, deliver rambling or negative answers, hide value to sell elsewhere, ramble off-topic, or arrive with poor audio, notifications blaring, or distractions like pigeons. No-shows kill schedules and breed burnout, even after reminders. PR agents, he urges, should coach clients better.To avoid them, vet rigorously: review past appearances on Google, YouTube, or podcasts for style, audio, and engagement; use pre-interview questionnaires or chats to assess fit. Dave prefers virtual pre-chats to gauge energy without forms. Even screened guests flake, so overbook backups and batch content ahead, like his Living the Next Chapter episodes scheduled to May.Rescue episodes by moderating tangents politely, editing ruthlessly to cut filler and amplify gems, or pivoting to solos like reflections on a topic. Solo episodes emerge as the secret weapon: less prep, full control, high retention via authentic voice, and evergreen appeal. Mix them to cut workload, stabilize releases, and remind listeners why they tune in for you, not fleeting guests.Quick actions include guest scorecards (rate responsiveness, prep, energy), overbooking with episodes banked, debrief emails, and tracking Apple/Spotify/YouTube metrics for guest vs. solo performance. A bonus tip: log flakes in Google Sheets by email for future blocks.Key takeaway: Interview podcasts thrive on vetted guests, but flaky ones are inevitable; counter with screening, advance planning, ruthless editing, and solo episodes as your reliable core, ensuring consistent value without desperation. ___https://howtopodcast.ca/
Episode 542 - Front‑Loading Value - Make Your Podcast Titles More ClickableA great episode can be ignored if the title does not grab attention in a crowded feed. For new podcasters, the title is often the difference between a scroll‑past and a tap‑to‑play.Podcast apps behave like search engines, surfacing episodes based on words in your title, show name, and description. Strong titles help you get discovered in Apple, Spotify, and YouTube search results, and they keep working long after launch as people binge through your back catalog. A clear, benefit‑driven title also sets the listener’s expectation, which builds trust when the episode actually delivers on that promise.Most listening apps start truncating titles somewhere around the 60‑character mark, so that is a practical ceiling for your core message. Aim for 6–10 words that someone can grasp in a half‑second scan on a small screen. Anything that is not essential to deciding “Do I want to listen?” should be cut or moved to the end, because those trailing words are the first to get chopped when space is tight.Think about what a new listener would type into a search bar, not what sounds clever to an insider. Use one primary keyword phrase plus one or two supporting words that match that search intent, and weave them into natural language so the title still reads like something a human would say. Avoid keyword stuffing: once you have clearly named the topic and outcome, more repetition does not add SEO value and only makes the title clunky.Front‑loading value means putting the most important, searchable, and compelling words at the very start of the title. Lead with the result, problem, or promise, then add optional context such as “with [Guest Name]” at the end if there is space. For example, “Write Irresistible Episode Titles That Get Clicks” is stronger than “Episode 12: A Conversation About Podcast Titles,” because the first version tells the listener exactly what they will gain before anything gets cut off.Treat your title like a mini headline, not an afterthought you tack on when exporting the audio. Draft several options, read them aloud, and choose the version that is both specific and easy to understand at a glance. Skip your show name, episode numbers, emojis, and internal codes at the front of the title; those either already appear elsewhere in the app or waste your precious first 40–60 characters where the real value needs to live.Why titles matter so muchIdeal length and character limitsSEO and keyword considerationsFront‑loading value in your titlePractical titling habits for new podcasters___Helping Podcasters Everyday! https://howtopodcast.ca/We would love to hear from you - here is our listener survey!https://forms.gle/GbrFv9DGszV8N4PW6
Episode 541 - Why Your Podcast Matters - Valuable Insights for Hosts and FollowersPodcasting delivers high value for both the host and the audience, serving different but equally powerful purposes. For hosts, podcasting builds authority, expands networks, and creates business or personal growth opportunities; for listeners, it offers education, inspiration, and a unique sense of community with direct access to authentic voices and stories.Value of Your Podcast for the HostPodcasting helps establish the host’s expertise and personal or brand authority within a niche.​Hosting a podcast can generate new relationships and networking opportunities, often leading to collaborations and business growth.​Monetization options—such as ads, sponsorships, or services—make podcasting a viable business avenue.​Consistent podcasting grows an engaged community, deepens trust, and keeps the host top-of-mind for opportunities like speaking engagements or consulting.Value of Your Podcast for the ListenerListeners benefit from actionable, long-form content that educates, entertains, and resonates with their personal experiences and needs.​Podcasts allow on-demand access to valuable insights and stories while multitasking—adding value to “screenless” moments.​Listeners develop a strong connection to the host’s authentic voice, building trust and loyalty around the show’s community and message.____https://howtopodcast.ca/https://buymeacoffee.com/truemediaca
Episode 540 - Shower. Deodorant. Edit. The Routine Every Podcaster NeedsPodcast Show Notes: The How to Podcast Series – Why Editing MattersIn this episode of The How to Podcast Series, host Dave dives deep into one of the most debated topics among podcasters: editing. Recorded in November for a January release, Dave sets the tone early with his signature warmth and candid humor, describing the joy of connecting with listeners and the satisfaction that comes from crafting a quality audio experience.The heart of the episode is a passionate defense of editing—a practice some in the podcasting world claim is unnecessary. Dave pushes back hard against that notion, humorously likening editing to showering or putting on deodorant before stepping out into the world. Just as books have editors and movies go through post-production, he argues, podcasts deserve the same level of care and attention. Editing isn’t vanity; it’s respect for your audience.Throughout the episode, Dave shares tangible, relatable insights on how editing shapes a better listener experience. From improving clarity and pacing to removing distractions and balancing audio, he emphasizes that every edit is a gift to the audience. In his view, it’s about creating a seamless flow that rewards listeners for pressing play.Dave breaks down five key functions of good editing:Enhancing clarity by removing filler and irrelevant chatterCreating a natural flow with structured starts, breaks, and transitionsCutting non-value content that distracts from the main messageBalancing audio between host and guest for a consistent listening experienceStrengthening storytelling so episodes feel purposeful and engagingHe also addresses the importance of keeping the listener’s needs front and center—a principle he credits to his colleague Sharon and her reminder to always think, “What’s in it for the audience?”Editing, Dave concludes, isn’t about perfection. It’s about delivering on your promise to your listeners with honesty and craftsmanship. Even small improvements in pacing or audio levels can transform an average show into one that stands out in a crowded feed.Key Takeaway: Editing is an act of service to your audience. It’s how you refine your message, respect their time, and elevate your show from casual conversation to engaging storytelling.To learn more about podcasting tips, tools, and community meetups, visit HowToPodcast.ca.
Episode 539 - Why Your Podcast Should Come Before Your Social Media StrategyEmbracing a “podcast first” approach means prioritizing your podcast’s content, community, and discoverability directly within podcasting channels rather than relying on social media as your primary promotional vehicle. Many industry veterans and podcasters have observed that the most effective growth comes from focusing on producing high-value episodes consistently, engaging listeners where they already listen, and building credibility through genuine podcasting activity.Podcast First vs. Social Media FirstPodcast First PhilosophyFocuses on Regular Content: Delivering episodes on a consistent schedule builds trust and listener expectations—your audience knows when to come back, and reliable publishing grows organic reach and discoverability over time.​Listener Word-of-Mouth: Your most loyal fans become your promoters. When you offer value, your audience becomes likelier to share and recommend your show, which often outpaces what social media can achieve for many podcasts.​Embedded Community: Engaging in podcasting communities (via listening apps, collaborations, guesting on other shows) often produces direct subscriber growth compared to unpredictable reach on platforms like Instagram or Twitter.​Shareability of Content: High-quality, topical episodes naturally become shareable—listeners send episodes to friends or cite your show, creating a virtuous cycle of organic growth.Social Media First PhilosophyDemands Constant Content: Social posting means regular snacks of content are needed, which can drain creative energy from making the podcasts themselves.​Unpredictable Algorithms: Social media virality is unreliable, and engagement doesn’t always translate to new podcast subscribers.​Shifting Audiences: Your followers on social may not be avid podcast listeners—getting them to cross over can be difficult.Why “Podcast First” WorksTrust and Credibility: Showing up consistently earns trust. Your podcast catalog acts as proof of commitment, which is far more convincing than a few viral social posts.​Podcast-Adjacent Growth: Featuring guests, collaborating with similar podcasts, and appearing on other shows leads to quality listeners who already enjoy podcasts—rather than chasing generic social traffic.​Content Longevity: Podcasts persist and accrue downloads for months and years, whereas social content fades quickly.​Listener Referral Power: Listener introductions, word-of-mouth, and features in podcast apps regularly outperform social media impressions for discoverability.Best Practices for The Podcast First ApproachPrioritize consistent, quality podcast episode releases.Engage with listeners via podcast app reviews, email newsletters, and direct feedback.Network by collaborating and guesting on other podcasts.Encourage your existing audience to share episodes and spread the word.Use social media as a supplementary channel, not your main strategy.ConclusionFor many podcasters, particularly those serving niche or dedicated communities, a podcast first approach outperforms social-first tactics. Producing reliably great episodes and connecting directly within the podcast ecosystem builds sustainable, organic growth that’s hard for social channels to replicate.If you’re seeing stronger results “in the app” and through podcast collaborations, you’re not alone—this is an increasingly validated path for podcasters aiming for genuine, lasting growth.___https://howtopodcast.ca/
Episode 538 - Audiobooks, Guesting Tech Needs and Authors with CO-HOST - Ben SchenkmanIn this episode, host Dave welcomes Ben Schenkman—an author, audiobook narrator, and all-around creative force. Ben pulls back the curtain on the craft of audiobook narration and offers practical advice for authors who want to bring their own stories to life through audio. With a mix of humor, insight, and technical know-how, he shares how authors can take control of their creative output by learning the art of sound.Ben reflects on his journey from indie publishing to full-length audiobook production, revealing how he built his own recording setup from budget-friendly gear and a DIY booth made of mattress foam and packing blankets. His point is clear: professional sound doesn’t have to come with a professional price tag. He champions a hands-on, learn-as-you-go approach and breaks down the difference between dynamic and condenser microphones—offering straightforward advice on what independent creators actually need.But the conversation goes well beyond gear. Ben and Dave explore the deeper connection between performance and authenticity. Narrating a story, Ben explains, isn’t just reading words on a page—it’s performing them. Whether you’re recording an audiobook, appearing on a podcast, or giving an interview, being “on” matters. Ben draws from his theater background and years as an emcee to explain how to turn up your energy, engage your audience, and treat every interaction like a live performance. This, he says, is how storytellers can make listeners feel something real.He also speaks directly to writers who doubt their own ability to narrate their work, challenging the common fear of hearing one’s own voice. As Ben puts it, everyone cringes at first—but getting past that hesitation opens up an entirely new way to connect with readers. Along the way, he touches on mastering, consistency in recording, and why treating your host and audience like friends leads to more natural, memorable conversations.Ben shares stories from his own experiences in both narration and podcasting—offering grounded advice on leaning in, adding a little extra energy, and always remembering that someone out there is listening. Whether you’re a new author looking to build a personal brand or a podcaster hoping to stand out, this episode is packed with real-world wisdom and a dose of good humor.Key takeaway: Great audio storytelling isn’t about expensive equipment—it’s about showing up with confidence, learning the craft, and treating your voice as part of your creative toolkit. Be genuine, stay energized, and remember that your audience is right there with you.Listen and explore more episodes at howtopodcast.caBen's recommended tech setup for Audiobooks and Podcast GuestingBudget Microphone: Fifine K688, https://amzn.to/3XqK7FWAlternative, slightly brighter sound, slightly cheaper than K688: Fifine AM8, https://amzn.to/4ovpNz8Budget Interface: Fifine SC1, https://amzn.to/4hWjDFVBudget Headphones: Koss UR20, https://amzn.to/4nQ3TW8Dave's MicUSB Microphone, MAONO 192kHz/24Bit Plug & Play PC Computer Podcast Condenser Cardioid Metal Mic Kit with Professional Sound Chipset for Recording, Gaming, Singing, YouTube (AU-A04) - https://amzn.to/43qAJFV
EPISODE 537 - Stories Beyond Borders - powerful journeys of migration, self-discovery and resilience With CO-HOST - Urmi HossainStories Beyond Borders is a podcast that explores identity, culture, and belonging through raw, real, and inspiring conversations. It is a place that celebrates voices that defy labels and stories that transcend geographic and emotional borders.Whether you're a third culture kid, a global soul, or someone navigating life between worlds, you'll find connection, courage, and community here.Each episode features guests who share powerful journeys of migration, self-discovery, resilience, and what it means to live beyond borders—literal or not.https://www.linkedin.com/in/urmihossain/___Everything you need to start a podcast - https://howtopodcast.ca/Leave Dave a message - https://www.speakpipe.com/HelloDave
EPISODE 536 - PodMatch, Designing with Love - instructional design and curriculum planning with Guest Co-Host Jackie PelegrinJackie Pelegrin - Instructional Designer, Author, College Professor, and Podcast HostJackie, an Arizona native, leverages decades of experience as an instructional designer within both higher education and the corporate world. She holds an MBA and a Master of Science in Instructional Design and Technology, both acquired through online learning. In addition to her full-time role, Jackie serves as an adjunct instructor, teaching online courses at Grand Canyon University. During her leisure time, she delights in reading books across a range of genres, enjoying movies and TV shows, playing games, listening to uplifting music, and spending quality time with her family and friends.Designing with love, purpose, and heart.This show explores instructional design, e-learning, and how to incorporate AI technology into different aspects of the field.Tune in for expert tips, real-world insights, and inspiring stories from students, alumni, and leaders in the field.https://www.designingwithloveblog.com/___Everything you need to start a podcast https://howtopodcast.ca/Leave Dave a message https://www.speakpipe.com/HelloDaveGet a podcast review of your show! https://podcastfeedback.ca/
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Comments (10)

Joshua Hess

Heard.

Jun 22nd
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Joshua Hess

blues traveler

Jun 18th
Reply

Joshua Hess

You know I love talking with you each Saturday as part of the Meetup group, but I'm definitely interested in having a one-on-one chat with you to further define my show and make me a better podcaster and speaker. Your information in this podcast is INVALIABLE and should never be ignored. Thank you for the thousands of people who've found you and this show. Thank you ever so much. Let's chat together soon, please.

May 28th
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Freddy Alexander

Amazing Podcast, if your are into gaming check 3 patti game to earn: https://3pattiroom.org/

May 15th
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Joshua Hess

podseo. Well done, Dave. I love the Easter egg.

May 13th
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Joshua Hess

What a phenomenal co-interviewing of each of you. I can't wait to hear what the both of you come up with next.

Apr 3rd
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Joshua Hess

The both of you (Vic and Dave) appear to be some of the best types of human beings. I think we all need more of you both in our lives. Your discussions are so frank and open. I'd love to hear more of you both chatting.

Mar 21st
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Joshua Hess

This is such a well thought-out episode. I love this challenge and the guide to an introduction as a whole. Well done. Would it be possible for you to make similar guides for the outro, body and how to hook listeners?

Feb 22nd
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Joshua Hess

I sincerely appreciate the sincerety and open sharing that you provide. You speak right from the heart and it shows.

Jan 17th
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Joshua Hess

there's some real gems in this particular podcast. great chemistry between both co-hosts. I will definitely be listening to this specific podcast again and again.

Dec 5th
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