DiscoverThe How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community
The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

Author: Dave Campbell - Podcast Coach, Cheerleader and Podcast Community Advocate

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Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!
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Episode 856 - Trick or Treat - Rapid-Fire Podcasting Tips for HalloweenTrick or Treat: Rapid-Fire Podcasting Tips for HalloweenPodcasting can feel scary when you focus on everything that could go wrong. This episode uses Halloween as a playful backdrop for practical reminders that can help podcasters keep creating, publishing, and serving their listeners.Avoid the Podcasting PitfallsConsistency matters. Once you establish a publishing schedule, your audience expects you to show up. Do not let perfection or the “someday” monster keep an episode from getting published.Keep your episodes moving. Long intros can delay the reason someone pressed play. Check your audio before publishing, remove unwanted noise, keep your recording space quiet, and cut anything that does not serve the listener.New equipment will not solve an unclear podcast. A backup recording can save an episode when technology fails. A clear call to action also gives listeners an obvious next step.Give Your Listeners a TreatMake every episode useful. Give listeners one clear takeaway they can carry with them.Batch recording can give your future self some breathing room. Preparing guests with questions and a clear recording plan creates a better experience for everyone. Respond to audience comments and messages so listeners know you see them and value their participation.Your show notes can also do more work. Include useful links, timestamps, and one simple next step. A checklist, template, or other free resource can give listeners another reason to stay connected.The Haunted PodcastThe microphone becomes a wand when you learn how to use it. Your niche creates the house people enter. Your intro acts like the light that tells listeners your podcast is open. Editing sweeps away noise and dead air.Old episodes can come back to life through repurposing. Your audience can become a community when you build relationships around your show. Your podcast can become a story that gives people a reason to return for the next chapter.The Halloween story of Mara brings the message home. She spent years waiting to start until an old microphone reminded her that she only needed to begin. One listener eventually thanked her for going first.The biggest podcasting obstacle often sits between the idea and the record button. Publish the episode. Serve the listener. Keep showing up. Your voice may give someone else the courage to press record.Need another voice for your show - try this excellent text to voice toolhttps://voicemaker.in/___Helping Podcasters Everyday! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We would love to hear from you - here is our listener survey!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6
Episode 855 - What Is Your Podcast Signature - The One Thing Unique to Your Show That Stands OutYour Podcast Signature Makes Your Show UnmistakableDave challenges podcasters to identify and lean into their podcast signature, the personal perspective, voice, and point of view that makes their show different from every other podcast on the same topic. He celebrates passing 200,000 downloads on The How To Podcast Series and thanks listeners for helping the show reach that milestone. He also thanks Valerie, a guest from Living The Next Chapter, for sponsoring the show through Buy Me a Coffee.What a Podcast Signature IsDave compares a podcast signature to a handwritten signature or an autograph. It represents the individual behind the microphone. Your signature includes your opinions, humor, laugh, personal stories, interests, values, and the way you explain ideas.He describes it as a fingerprint. Other podcasts may cover similar subjects, yet only you can bring your exact combination of experiences and perspective. That individuality gives listeners a reason to choose your show and return to it.Why Being Yourself MattersPodcasters often imitate shows they admire. Dave says that is normal at the beginning. Bands frequently start by playing covers before they write original songs. The same pattern can happen in podcasting.The goal is to move from imitation toward originality. When you bring your real personality into your episodes, your show becomes easier to recognize, remember, recommend, and support. Dave believes listeners connect with a genuine person, especially when so much online content feels copied, automated, or impersonal.When Others Copy Your IdeasDave shares that people sometimes borrow his stories, ideas, and content without credit. He admits that feels frustrating, especially when someone presents his work as their own on a stage or in another episode.His response is to keep creating. Copycats can imitate an idea, but they cannot replicate the lived experience, voice, and perspective behind it. He encourages podcasters to treat imitation as motivation to create something new and distinctive.Find Your Own VoiceDave asks listeners to name what makes their podcast unique. Your signature may come from your background, the books you read, the people you meet, the stories you tell, or the opinions you are willing to share. The sooner you develop that voice, the sooner your podcast sounds like you.He invites podcasters who feel stuck to reach out through HowToPodcast.ca for a virtual coffee conversation and support in defining their signature.Your podcast signature is the personal combination of voice, perspective, stories, and opinions that only you can offer. Use other shows for inspiration, then create episodes that sound unmistakably like you.____Helping Podcasters Everyday! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We would love to hear from you - here is our listener survey!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6
Episode 854 - Spotify Wrapped Video Opportunity - Don't Miss This, You Will Kick YourselfSpotify Wrapped Video: A Free Way to Thank Your Podcast AudienceDave urges podcasters to take advantage of Spotify’s year-end Wrapped opportunity by recording a short thank-you video for listeners. The message is simple: make the video today, upload it to Spotify for Creators, and use it to strengthen the connection with the people who already follow your show. He also thanks David Lomax for sponsoring the podcast through Buy Me a Coffee and reminds listeners that guests can become loyal audience members.Why Spotify Wrapped MattersSpotify Wrapped gives listeners a year-end recap of their music, podcasts, listening time, and favorite shows. For podcasters, Spotify offers a chance to place a personal video message inside that recap. When a listener shares their Wrapped on social media, that video can introduce the podcast to new potential listeners.Dave sees this as a rare visibility opportunity. A listener’s friends may see the podcaster’s face, hear the show name, and decide to check it out because someone they trust follows it.How to Create the VideoThe video must be vertical, under 30 seconds, and recorded without music, filters, brand logos, or swearing. Spotify specifically encourages a simple phone recording, face to camera, with no AI-generated content.Dave suggests keeping it natural and unscripted. Thank followers for supporting the show, mention the podcast name, and express excitement for the year ahead. Perfection is not the goal. A genuine message from the host matters more than polished production.Claim Your Show on SpotifyPodcasters do not need to host their show on Spotify to participate. Whether the podcast is hosted through Buzzsprout, Captivate, or another platform, the first step is claiming the show through Spotify for Creators.Claiming the show unlocks Spotify analytics, including listening data and episode performance. It also gives hosts access to listener comments on individual episodes, creating another way to engage directly with the audience.Act Before the DeadlineAt the time of recording, podcasters have 16 days to submit their video. Dave pushes listeners to avoid waiting until the final day. Record the clip immediately after hearing the episode, upload it, and move on.His core message is that growth often comes from taking small, practical actions. A 30-second thank-you video can put a host in front of new people, deepen loyalty with existing followers, and show the human behind the microphone.Record a simple, vertical, under-30-second thank-you video for your Spotify listeners and upload it through Spotify for Creators before the deadline. It costs nothing, requires only a phone, and can help your podcast reach new listeners through Spotify Wrapped shares.____Helping Podcasters Everyday! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We would love to hear from you - here is our listener survey!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6
Episode 853 - When Podcaster's Lose Their Voice To A.I. - A Thought Leader Needs Their Own Thoughts if You Wish To LeadAI can support your podcast, but it should not replace your perspective. Dave explores why listeners connect with a real person, how AI-generated scripts can flatten a host’s voice, and what it takes to remain a credible thought leader in your niche.The Problem With AI-Only Solo EpisodesDave shares an observation from a podcast about podcasting. The host shines during interviews, yet the solo episodes feel generic and manufactured. The difference comes from heavy reliance on an AI tool to write the script, followed by a word-for-word read.To demonstrate the issue, Dave creates a sample episode using Perplexity and a text-to-speech service. The result sounds polished, but it also reveals recognizable AI patterns that can make listeners question whether the host is truly present.AI Writing Patterns to WatchDave highlights common signs that content may be AI generated. These patterns are not forbidden, but overuse can make your show feel impersonal.The “not X, but Y” formula, such as “It is not about working harder, it is about working smarter.”The rule of threes, where every point arrives as three parallel ideas or benefits.A balanced, textbook-like tone that avoids strong opinions, personal stories, and natural tangents.Unverified statistics presented as fact.Words the host does not understand or would not naturally use.Thought Leadership Requires Your ThoughtsA thought leader brings lived experience, curiosity, and an honest point of view. Reading an AI output does not build authority. It turns the host into an interpreter for a machine.Dave asks a direct question: if you outsource your thinking to AI, are you leading a conversation or simply repeating one? Your audience subscribes for you. They want your voice, your perspective, and the imperfect moments that make podcasting feel human.Use AI as a Tool, Not a ReplacementDave uses AI for practical support, including episode titles and clearer show notes. The key is keeping the final voice human. AI can help you organize ideas, but it cannot replace the connection created when you speak from experience.Listeners can usually sense when something feels manufactured. They may not identify the exact cause, but they notice when a host sounds unlike themselves. That disconnect can weaken trust and reduce the sense of community around a show.Start With Your VoiceIf you are beginning a podcast, start with one idea you can discuss for ten minutes. Record it on your phone. Tell one story. Offer one takeaway. You do not need perfect equipment, a logo, or a media empire on day one.Your podcast should give your ideas a home and give listeners something real to connect with. Build your audience around your personality, not around an AI result.Use AI to assist your podcast, but never let it replace you. Your experiences, opinions, stories, and natural way of speaking are what make people trust you, return to your show, and feel part of your community.____Helping Podcasters Everyday! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We would love to hear from you - here is our listener survey!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6
Episode 852 - Three Questions That Will Be The Connective Tissue in Your Next Conversation - Behind The Mic SeriesGive Your Guest More SpacePodcast interviews improve when the host gives the guest room to speak. A common habit can get in the way. You ask a question, hear the answer, then immediately jump into your own story.That move can pull attention away from your guest. It can also cause you to miss the opportunity sitting right in front of you.Ask Three More QuestionsDave shares a simple technique that helps him stay focused on his guest. Before you tell your own story or move to the next subject, ask three follow-up questions about what the guest just said.Your guest mentions a cottage? Ask where it sits. Ask how long they have had it. Ask what makes it meaningful to them.Those questions keep the conversation centered on your guest. They also give you more material to explore because each answer can open another path.Then you can bring your own experience into the conversation when it adds something useful.Get Out of Your Own HeadDave connects this technique with the active listening exercise he shared previously. Both techniques give him a way to refocus when his attention drifts during an interview.The goal involves curiosity. Listen closely. Stay with the person speaking. Give them the attention their story deserves.You can use the same approach outside podcasting. Try it with your partner, your kids, or someone at work. Ask a question, resist the urge to make the conversation about yourself, and ask three more questions before you jump in.Before you tell your story, give your guest three more chances to tell theirs. You may discover a much better conversation waiting inside their first answer.https://vinhgiang.com/before-we-forget-how-to-connectThanks Dave B for today's coffee refillhttps://outrageoverload.net/https://monetizethispodcast.com/____Helping Podcasters Everyday! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://howtopodcast.ca/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠We would love to hear from you - here is our listener survey!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6
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