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I've spent more than three decades in the field of thought leadership marketing. As the founder of Bloom Group LLC, I helped large and small professional services, software and other B2B companies showcase their expertise and generate new clients and revenue. Buday Thought Leadership Partners is my latest venture, and I have a new book out now on Amazon and Barns & Noble: "Competing on Thought Leadership."
"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you.
Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.
"Everything Thought Leadership" combines my 35 years of helping clients market superior expertise with the stories and insights of influential thought leaders. If you want the insider perspective from some of the most pioneering minds in the business, then this podcast is for you.
Episodes release in the first week of each month on SoundCloud, as well as Spotify and Apple Podcasts. We also have a video component for each episode, located on the Buday TLP YouTube channel.
50 Episodes
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Steve Jobs, the McDonalds brothers, and Henry Ford changed the world through innovations that disrupted industries and ways of living. But how does disruption actually work for innovations of such great magnitude? With AI and other innovations shaping the future of work as we speak, it's once again important for thought leadership professionals to understand what drives epic disruptions—so they can help their clients stand out as visionaries in these new frontiers.
Our 50th episode of Everything Thought Leadership has invited Scott D. Anthony, professor at Dartmouth's Tuck School of Business, and senior advisor at consultancy Innosight, to talk about his new book, "Epic Disruptions." The book is a deep-dive into 11 innovations that disrupted our world and the driving forces behind them. Think: the printing press, the iPhone, fast food, the assembly line, and other world-changing ideas.
Scott offers a glimpse into the biggest lessons in his book and his predictions on the disruption of the thought leadership profession.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Thought leadership has become a game-changer in the tech services industry for standing out amongst competitors. In the 49th episode of “Everything Thought Leadership," we will be joined by Euan Davis, who has studied the global IT services industry for 14 years at IDC, Yankee Group, Forrester and HfS. And since 2013, he has headed thought leadership research programs at two IT services firms: first Cognizant and now Virtusa, where he is VP of growth markets.
Euan has joined Bob Buday to discuss his career path and Virtusa’s thought leadership strategy. And he offers advice to thought leadership professionals on how to grow in this dynamic profession.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Music by AudioCoffee: https://www.audiocoffee.net/
It's harder than ever to convince customers to buy your products and services. Thanks in part to the explosion of “thought leadership” content, the marketplace is crowded with often helpful insights on how to solve business problems. Enter: the co-founders of A to B Insight, a firm with deep insights to help B2B sellers win over buyers. Brent Adamson is a bestselling author, speaker, and advisor to B2B sales executives worldwide. Karl Schmidt is an expert in strategy consulting and best-practice research and a colleague of Brent’s in their days at CEB and Gartner.
In this episode, Brent and Karl discuss their new book, "The Framemaking Sale." They walk us through the core idea: it's not B2B customers' confidence in you—the seller—that makes them hesitant to buy your firm’s offerings. It's their confidence in themselves.
"The Framemaking Sale" was released on September 9th, before the airing of this episode. It is out now: https://www.theframemakingsale.com/
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Music by AudioCoffee: https://www.audiocoffee.net/
It can feel tempting to avoid questioning a thought leader's vision when you're the professional executing on their value offering. But that fear of confrontation can lead to bigger problems if you don't discover what the thought leader actually needs from the get-go.
Enter Bill Shander, information designer and author of "Stakeholder Whispering," a new book on how to work with stakeholders to uncover and deliver the products and services they actually need, not think they need.
On this episode of Everything Thought Leadership, Bill talks about the main ideas within the book: using the Socratic method to ask important questions and helping stakeholders truly understand the problems they're facing.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Music by AudioCoffee: https://www.audiocoffee.net/
How can you build a firm that is a standout player in software for architecture firms? Chris Parsons is a great person to ask. The founder and CEO of Knowledge Architecture has achieved positive results through a focus on building a customer community. And he has helped his firm stand out through their signature AEC product: an AI search system called Synthesis.
Today on Everything Thought Leadership, Chris joins us to discuss how Knowledge Architecture serves its customers, what makes Synthesis special and how the firm has evolved over the years.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Specialist firms have carved out niches in the thought leadership industry in tech, real estate, asset management and other sectors. One stand-out in the legal industry is Harrington Communications, a thought leadership PR firm founded by Jay and Heather Harrington. Their motto: Deep and narrowly focused expertise is more valuable than vague and undifferentiated knowhow.
In this episode of Everything Thought Leadership, Bob Buday speaks with Jay Harrington about the appeal of thought leadership marketing for law firms, how he and Heather built a firm that serves law firms, the current state of thought leadership in law and where it's going next.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
What is it about Korn Ferry's video-podcast series, the Briefings Podcast, that has attracted more than 16,000 email subscribers just one year after launch and as many as 120,000 views per episode?
In this episode, Bob Buday speaks with returning guest Jonathan Dahl, Korn Ferry vice president and chief content officer, about the strategy behind the Briefings Podcast, the key lessons he has learned about podcasting, and the surprisingly low cost of producing a podcast.
With $1.9 billion in revenue and a global presence in more than 100 countries, Gensler is the world’s largest architecture and design firm. It is also a pioneer in that industry in using thought leadership to promote its expertise – and develop new expertise.
As global editorial director, Sam Martin oversees the firm’s key channels: Dialogue magazine, Design Forecast, the Gensler blog, and Gensler’s social media accounts. He is the perfect person to dive into why thought leadership has become important to Gensler, and its innovative approaches to research, publishing and marketing the firm’s expertise.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
Harvard Business Review (HBR) is the world’s most important journal on management, for managers. But how has the 103-year-old publication increased readership and influence amidst the explosion of free management advice published B2B companies? Amy Bernstein, recently promoted to HBR editor in chief, explains HBR’s strategy.
Previously the No. 2 editor, Amy has been at HBR for over 13 years. Before HBR, she served in research and editing positions at Time Inc., consultancy Booz Allen Hamilton, staffing giant ManpowerGroup, CBS News, and other organizations.
With 25 million social media followers and 300,000+ paid subscribers to its print and online editions, HBR is the envy of management journal and business media publishers everywhere.
On this episode “Everything Thought Leadership," Amy explains HBR’s formula for thought leadership success and its plan to become even more relevant to executives in the future.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
#thoughtleader, #thoughtleadership, #b2b, #podcasts, #marketingstrategy
The thought leadership profession now has a thinktank. It's called the Global Thought Leadership Institute. It's geared towards developing thought leadership industry standards and best practices, which have largely been underdeveloped until now.
In this installment of Everything Thought Leadership, Bob speaks with Cindy Anderson (CMO, IBM Institute for Business Value) and Lucia Rahilly (Global Editorial Director, McKinsey Publishing), two of eight advisers spearheading GTLI, whose inaugural conference is on Feb. 6.
Cindy and Lucia dive into the creation of GTLI, the institute's plans for the future, the upcoming conference, and what the thought leadership profession needs to thrive.
Everything Thought Leadership is a video and podcast series from Buday TLP for thought leaders and thought leadership professionals; the people who help experts get recognized as thought leaders. Episodes release monthly, preceded by trailers and followed with short snippets of wisdom from the interviews.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
freemusicarchive.org/music/Jahzzar/…206/blueprint/
freemusicarchive.org/music/Jahzzar/
creativecommons.org/licenses/by-sa/4.0/
What goes into a successful business and technology podcast like ThinkCast? Gartner’s premiere podcast boasts more than 10,000 subscribers in 130 plus countries, and it has been downloaded more than 700,000 times.
ThinkCast co-founder and former host Scott Smith is here to describe the keys to producing a great business podcast. Today on ETL, he goes over how to define your audience, form a strategy for success, and pick the right host for your podcast. Scott is an expert storyteller who worked at Gartner for over 26 years, beginning as managing editor for Talking Technology, the IT research and consulting firm’s audio news magazine. He founded ThinkCast in 2016 and hosted it for three years.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
Josh Bernoff, former Forrester SVP of Idea Development, helps business and other non-fiction authors develop compelling books. He has collaborated on more than 50 books.
Over his 20 years at Forrester, Josh covered the technological transformation of the television and other media sectors. He also edited two books and co-authored three of us his own, including the bestselling book on social media, “Groundswell.”
Because books are a key piece of thought leadership marketing, Josh brings a valuable perspective to Everything Thought Leadership. Today, he speaks with ETL Host Bob Buday about his career in thought leadership, the keys to a productive thought leader/ghost writer relationship, and the findings of a new study on business book ROI.
Thought leaders may believe that great ideas are what attracts clients. But business development expert Mo Bunnell says that isn’t enough. The founder and CEO of Bunnell Idea Group believes thought leaders must build a relationship ecosystem of clients and business clients. Mo’s new book, “Give to Grow,” covers how to build highly productive, life-long business relationships.
The accomplished thought leader speaks with Bob Buday about why thought leaders and thought leadership professionals who want ideas to travel farther should focus as much on developing relationships with key people as they do on developing key concepts.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice-over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
If your firm is looking to publish thought leadership books, you must understand how the publishing landscape has changed. Enter Donya Dickerson, former McGraw-Hill associate publisher and current literary agent for Aevitas Creative Management. She’s going to walk us through what it takes for thought leadership professionals to secure publishing contracts for the experts in their firms.
A full-service literary organization with agents around the world, Aevitas works with numerous authors, thought leaders, and public figures; people who have won Pulitzer Prizes, Nobel Peace Prizes, and even Tonys. Their mission, according to their website, is to "help cultivate and promote stories, expertise, and insights that are timely and timeless."
In today's episode of Everything Thought Leadership, Donya talks with Bob Buday about the state of book publishing, what thought leaders need to attract literary agents and publishers, and why thought leaders should continue working with literary agents.
Learn how your business and management books can excel in the marketplace of ideas.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
With the explosion of business books over the past several years, the appeal of hybrid publishing has increased dramatically among thought leadership authors. But earning substantial market share with your business book isn’t easy.
In this installment of Everything Thought Leadership, bestselling author and trend-curator Rohit Bhargava walks you through the pros and cons of the hybrid publishing option and what truly makes a great insight: the kind that will spur the success of your book.
Rohit is the founder of Non-Obvious Company, a consulting firm that advises businesses on how to develop non-obvious thinking. He also co-founded IdeaPress Publishing, the independent hybrid publisher that helped Buday TLP CEO Bob Buday publish his book, “Competing on Thought Leadership.”
If you or your firm is looking to publish thought leadership books, you won’t want to miss this episode.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to voice over.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
Boston Consulting Group (BCG) is changing the conversation around generative AI... literally. The $12 billion global consulting firm produces a podcast called Imagine This, where the host converses with a top-notch chatbot called GENE. The bot’s data set contains BCG’s cream-of-the-crop thought leadership, making it the ideal guinea pig to discuss the place of generative AI in thought leadership.
Spurring BCG’s AI initiative and its impactful thought leadership strategy is Paul Michelman, our next guest on Everything Thought Leadership. The BCG editor in chief has made a 30-year career in thought leadership that has taken him to the top of Harvard Business Review, strategy+business, and MIT Sloan Management Review—in that order.
Paul has joined Bob Buday to discuss his career, the impact of generative AI in thought leadership, writers versus generative AI, and BCG’s AI initiatives (including GENE and an upcoming tool called “Scribe”).
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
How do you present thought leadership content in interactive ways to stand out? Tom Fleming, global thought leadership director at PwC (PricewaterhouseCoopers), has joined Bob Buday to discuss the key factors in publishing great thought leadership content and how the profession has changed over time.
PwC is the $53 billion global advisory and accounting firm recognized as a LinkedIn Top Company and an EcoVadis sustainability powerhouse. It is also the company behind the hit management journal "strategy+business."
Tom’s career in thought leadership is highly instructive. Don’t miss the opportunity to learn from him on this episode of Everything Thought Leadership.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
Brent Adamson and Matt Dixon changed the way B2B companies think about selling their products and services 13 years ago with their groundbreaking book, “The Challenger Sale," which was a bestselling sales book from the Corporate Executive Board on how to win over customers -- by challenging them to think differently about their problem and how to solve it.
Today on Everything Thought Leadership, Brent and Bob Buday talk about lessons learned from that research. The accomplished author and researcher goes over how to navigate the often-messy process of thought leadership research, and he discusses his career post at CEB and Gartner, along with what comes next for him.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to dialogue.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
MIT Sloan Management Review is quite selective about the content it accepts, both articles and content proposals. If you want to be an influential thought leader who publishes in a prestigious magazine like MIT SMR, you need to understand its editorial review process.
When it comes to the editorial process, MIT SMR Editor-in-Chief Abbie Lundberg is a 40-year content publishing veteran who has seen and heard it all. She previously worked at Harvard Business Review’s Analytic Services unit and was Editor-in-Chief at CIO magazine.
She knows it isn’t enough to simply read and draw insights from the works of other authors. Writing stand-out articles and content proposals on strategic business management issues requires deeper thinking. Tune in as Abbie discusses how you can appeal to MIT Sloan Management Review’s editorial process, the magazine’s programmatic approach to thought leadership publishing, how it taps new and established sources of break-through thinking, its view on the role of generative AI tools, and more.
Michelle Swan knows the secret behind how Tercera’s portfolio companies earn lucrative returns on thought leadership--and no, it’s not just echoing the latest trends on the cloud, AI, etcetera. As CMO & Partner for the leading investment and advisory firm, Michelle drives its thought leadership strategy. This includes coordinating the firm’s marquee Tercera 30 annual report on cloud services trends. Michelle knows the true strategy for successful tech services firms lies in demonstrating their problem-solving expertise with ample evidence to be heard above the din.
On this episode of Everything Thought Leadership, Michelle discusses her mindset, why most tech companies struggle with thought leadership, and the future of tech services thought leadership in the age of generative AI, among other topics.
“Blueprint” by Jahzzar is licensed under CC BY-SA 4.0. Music set to moving visuals.
https://freemusicarchive.org/music/Jahzzar/Ashes_1206/blueprint/
https://freemusicarchive.org/music/Jahzzar/
https://creativecommons.org/licenses/by-sa/4.0/
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