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© 2024 Harley Jordan & Sonia Elyss
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Welcome to Brand Meet Creator Podcast, with Harley Jordan & Sonia Elyss (your Internet Cheerleader). A place where we pull back the curtain of what it means to be all-in on social media.
After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.
Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.
Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.
As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.
So pull up a chair and grab a notebook … it's time to shed some light on this industry.
After hours of back and forth voice notes discussing the ins and outs of our own projects, we were sick of the amount of misinformation and disconnection between brands and creators. The only way to solve it, was to take it on ourselves.
Sonia Elyss, a modern marketing consultant and #internetcheerleader with 15 years of experience in the brand marketing space who has cast thousands of influencers using millions of dollars of budget over her career.
Harley Jordan, a creator coach and influencer agency owner who helps creators side step the 9-5 drag and leverage their social media to kickstart the career they want.
As your hosts, we discard the filters to discuss news, insider tips and predictions for the world of influencer marketing. We look at every scenario through the eyes of the Brand and the Creator to bring you perspectives and insights from all angles — straight from the mouths and minds of two experts in the space.
So pull up a chair and grab a notebook … it's time to shed some light on this industry.
105 Episodes
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Gen X is one of the most quickly growing generations in the Creator Economy with a complex relationship with social media and showing up authentically. Join Sonia as she interviews a successful Gen X Creator and professional makeup artist, Michelle Spieler about how she got started, what she finds empowering about being a Creator over 50 and what she is seeing pan out among other Creators and the Brands that reach out to them. --Find Michelle: https://www.instagram.com/themichellespieler/?hl=enhttps://www.youtube.com/channel/UCJXkeTS8KCNgrkty6QxpQ8QFind Sonia: https://www.instagram.com/sonia.elyss/?hl=enhttps://www.tiktok.com/@sonia.elyss?lang=en
Take a minute to learn about Human Design with Sonia Elyss and Kaila O'Connor. Human Design will help guide you in making decisions that will lead you to a more joyful life. Feeling like you are fighting the mold as a Creator? Just can't understand how other people are doing it? This episode is for you. Becoming a Creator isn't a cookie cutter process, as a Creator, you might need to tap into your Human Design chart to better understand why you are feeling resistance. Connect with Kaila: https://kailaoconnor.com/ or https://www.instagram.com/kaila__oconnor/ Find Sonia: https://www.instagram.com/sonia.elyss/ or https://www.tiktok.com/@sonia.elyssLearn more about Human Design: https://www.myhumandesign.com/--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Parade (underwear) was recently sold in a dramatic twist of events. As an ambassador and champion of how they have structured their affiliate partnerships, Harley takes us behind the scenes on one of her favorite brands to work with in the past few years. While the affiliate strategy Parade employed was lucrative and successful for many Creators, could it be part of the reason the brand was struggling with profitability?Sonia and Harley dissect the positives and negatives surrounding the Parade affiliate strategy and discuss their thoughts on how brands can be more successful in their affiliate programs. If You Like It, Like It: Gwyneth Paltrow: https://www.independent.co.uk/life-style/gwyneth-paltrow-seed-ad-b2402399.html Hilary Duff: https://www.instagram.com/p/CwWNzJshuzP/?hl=en --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG & TikTok: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Shan of @Lamb.and.Littles joins us to discuss her pivot from small dog account to viral Mom Influencer, amassing 140k Instagram followers in less than a year from posting her freezer meals, baby product reviews, and family chronicles - all without trending audio or other sleazy hacks. With two young children and limited time, she truly runs a tight ship. Shan has leveraged her corporate marketing expertise to construct a content strategy that truly works for her. YOU BETTER BUCKLE UP. She brought the detail: the overlooked power of question boxes, deciphering consumer behavior, and how she's pushed affiliate sales further than imagined with ManyChat. The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.com--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode is a wild ride: Sonia and Harley take on a couple nuanced topics where Brands and Creators tend to sit on different sides of the argument. Who should be using Tiktok Shops (regardless of the fact that you are signing away your usage rights)? Can you avoid a platform because you don't stand behind their ethics? What should brands expect from their affiliates? and how can you craft an indisputable argument to transition from commission-based pay to payment per post? Who are you siding with??--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia and Harley go head-to-head with their opinions regarding the updated FTC disclosure guidelines. We dive in on some of the new updates in detail to make sure you are aware of the changes and best practices. The conversation gets heated as we discuss how creators can do more to normalize disclosure when it comes to gifting, paid and affiliate partnerships. If You Like it Like it: Kierra Lewis (@kierralewis75)Read the details...FTC's websiteGetting Magnetic with Sandy and WadeCheck out my friends Sandy & Wade over on their podcast Getting Magnetic. SO much value add. https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia takes over for this episode and uses her decade worth of experience in influencer marketing to navigate you through avoiding the pitfalls of having to reshoot and drops tons of gems on what she looks for in a Creator she wants to rehire over and over again. Get ready to take notes on this episode full of actionable tips for Creators looking to get a leg up on being rehired after their next partnership.--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Youtube kickstarted their own podcast platform so I had to ask Podcast Producer and my cofounder at All Influence Mgmt, Chase, back to hear his take. Who should start a podcast and who should hold off for now? How can you leverage your podcast to sell your own services? And what on earth can you charge for ads? Plus we chat about the importance and pitfalls of marketing podcasts on platforms like Instagram and Tiktok.Get Started on Riverside FM with discount HARLEY20Ultimate Podcast Weekly WorkbookMaximize your Podcast with this Weekly Workbook. The Ultimate Podcast Weekly Workbook - Notion Template is available now, at upstarterpods.com/workbook and use code "brandmeetcreator" for 20% off.--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
The new meta app on the scene: Threads. We are bringing our combined 13+ years of experience in influencer marketing to the table to discuss: how you can be intentional while still feeling "unhinged," brand partnerships that actually make sense for brands on the platform + how to handle selling in this new landscape. Creators & Resources mentioned:Steal Like an ArtistHannah Berner@Keltie@kbousqGetting MagneticMy friends Sandy & Wade are doing an entrepreneurship series on their podcast Getting Magnetic. SO much value add. Head on over to check it out!https://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
A recent Shien influencer trip is under fire. We discuss the nuanced conversation that came from it: false portrayal of factory conditions, greenwashing within fast fashion, inclusive attendance, public response & legal implications. We detail the specific ways that Influencers can take the best path in negative situations and build lasting relationships with brands by asking better questions.Creator Mentioned:Drew AfualoDani DMCTo Be MagneticFind Danielle McCleerey:To learn more about Danielle’s Mastermind, Scale to $ix, visit https://daniellemccleerey.com/work-with-me. Follow Danielle on IG at @danielle_onthedaily--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
THIS IS SUCH A POWERFUL EPISODE! Andrea Sager joins us to discuss how she moved from a big law firm to supporting small business owners in their many endeavors. She gives us her nuanced take on filing an LLC as a creator, the necessity of trademarks, what you should be standing your ground on within brand partnership + UGC contracts, and what to do when a brand is using your content out of contract. Plus my own quick and dirty lesson on organic and paid usage / whitelisting. Find Andrea: @AndreaSagerLawAndrea’s podcast The LegalPreneurFind her book: Legalpreneur@GalaDarling--Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Creator events are coming back and brands are putting more and more budget into photo worthy experiences. With Sonia's 10 years of experience in brand marketing, we dive into how budget is allocated, networking tips, and what not to do if you want to really knock their socks off plus of course, a couple of BTS horror stories.The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.comHypeU MediaThis show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Whitney LaMonda from @ThreadVision joins me to discuss creator product lines. Whether you have dreams of your own clothing line, tumbler, planner, or whateva else... Thread Vision brings creator's product ideas to life. We discuss the process, marketing options, how to know this is a good idea for YOU, and cost. Keep an eye out on instagram to see some of the products Thread Vision has launched. Plus my own little Do Less Club Inspired rant on how I go about pricing ugc packages for brand partnerships. Creators & Resources Mentioned:Find Thread Vision www.thethreadvision.comTry out Printful (affiliate) if you aren't ready for a full blown *line*@SarahHill920 (8 piece line)@Goldfish_Kiss (custom sneakers)@ashabailey_ (custom camera bag)@loverlygrey (podcast mug + line)@MorganLeighWillet (Strong is Sexy Sweatshirts)Getting Magnetic with Sandy and WadeMy friends Sandy & Wade are focused on helping online creators build an income by monetizing their influence through building a business. Book a discovery call with them below and check out their podcast Getting Magnetic.HypeU MediaThis show is brought to you by HypeU Media, the podcast network by entrepreneurs for entrepreneurs. Check out hypeumedia.com for more info, and follow along @hypeu_media. Click here to receive a 1 week free trial and 20% off of your membership of Hype University - a platform with live trainings, courses and a community of like-minded solopreneurs. --Find Harley:IG: @theharleyjordanCode BRANDMEETCREATOR for 10% off Do Less ClubWebsite: theharleyjordan.comFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Phoebe Sherman is the founder of @GirlGangCraft which hosts craft fairs across the US. I brought her on to chat about something a little different than crafting - getting her events sponsored by brands. We discuss how you, as a creator & business owner, can take the path of least resistance in hosting your own events. We then pivoted into an amazing conversation about offering sliding scale pricing options to support small businesses and marginalized communities - plus the joys of launching & selling online.The Art of Gathering Code BRANDMEETCREATOR for 10% off Do Less ClubFind Phoebe:@GirlGangCraft@PhoebeShermanOur Episode on Girl Gang Craft the Podcast (Apple/Spotify)The Nourished Product-Preneur PodcastThinking of starting a product based business (a physical product) and looking for the ins and outs (no gatekeeping) and how to build a lasting brand? Look no further than The Nourished Product-Preneur podcast and the NPP Membership Community where you get weekly LIVE coaching calls with Stacie on how to navigate the product based business world.Find Stacie on the gram @sunlovinroots or sunlovinroots.com--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comCode BRANDMEETCREATOR for 10% off Do Less ClubFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Self Love creator Jacqueline Adan @thejacquelineadan joins me to discuss her experience being an online personality in a bigger body, why she is breaking a key marketing rule in her content (and seeing more traction), and what exactly to do when the trolls come knocking. Jacqueline is such a light when it comes to motivating others to be compassionate with themselves. If you are a highly sensitive person, this episode is for you!--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comCode BRANDMEETCREATOR for 10% off Do Less ClubFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Travel creator turned IG growth coach, Juan Galan, joins us to discuss his journey to becoming an IG expert, why storytelling is the best growth "hack" + how exactly he tells his story and the reality of creating content while traveling. PLUS my own thoughts on how any creator can create income stability with their own paid product or service. If social media has you thinking "Wow a lot has changed recently" this episode is for you!Find Juan:Juan Galan @ig.creatoracademyCheck out his NEW membershipResources & Creators mentioned:21 day Money Mindshift with Gabrielle Forleo Alex Hormozi @HormoziJuan's Travel Account @shootwithjuanHypeU MediaJoin Hype University Today! Check out HypeUmedia.com for more info, and get access to the Pre-Launch Discounted Price for a Limited Time.Follow on IG for more details @hypeu_mediaUpstarter PodsStart growing your business with a podcast. Check out upstarterpods.com or sign up for a free discovery call here. Looking for a custom quote and recommendations for your podcast? Fill in this quick survey.--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast:Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Kristen Bousquet @kbousq is baaaack!! Time to discuss her journey with starting a brand new account to catch the algorithm's attention and what she's learned from asking big creators what they make! PLUS the many new features of these social media apps and what is worth your time and energy: 20 minute videos coming to tiktok, broadcasts, your audience sending you gifts. Check out Kristen's Brand Partnership Course https://www.yoursoulcialmate.com/brandbffLearn more about Soulcial Suite https://www.yoursoulcialmate.com/membershipShoutout to our buddy @TheStevenMellor who is killing the game!Getting Magnetic with Sandy and Wadehttps://podcasts.apple.com/us/podcast/getting-magnetic-with-sandy-wade/id1536874356https://www.bigdadenergy.co/--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
This episode is an ADHD roller coaster with SO.MUCH.VALUE! Danielle @hermessybun gives us the whole story of selling a business on tiktok, having to change her business name, and how on earth she is working 4 hour days while still running a successful, fulfilling business online. She breaks down the limiting beliefs many of us hit in entrepreneurship and how we can take Messy Bun energy to living Consciously Creative. Find Danielle's Podcast Her Messy Bun PodcastUse code HARLEY for a discount on Danielle's masterclass.Learn more about Morning Pages--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Influencer Marketing is a new constantly evolving industry and we have the obscure knowledge to keep you feeling confident. All Influence Mgmt Account Manager @MrsErinTamblyn is back to discuss the many unique brand partnerships in our inbox recently (with a little too much detail). Brands asking for auditions for paid partnerships, pricing billboards and other big projects, how to keep working with local service providers fair.Find All Influence Mgmt @allinfluencecollectiveIf you have over 50k Instagram/150k Tiktok followers and are ready to outsource your partnership management to these fun gals, learn more about what we offer and contact us at www.allinfluencemgmt.com.Mentioned:If You Like it, Like It - Skims Universal ThongWedding Singer Story @influencersinthewildJenna Styles & The Hair Extension Bar--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
Sonia is back for another rapid fire episode stocked full of our takes on the April new new. We dive into the potential Tiktok ban & how to move forward no matter what happens, plus the ramifications for the future of parenting in a tech-centered world. What on earth happened at Instagram University 2023: are long captions dead? Does the algorithm prioritize new accounts? Plus our tips on how to look at SEO in your captions. Building on the keyword topic, stick around til the end for why you should avoid the word "lifestyle" if you want to work with brands. Creators Mentioned:@RhyleeP Rhylee Passfield@kbousq Kristen Bousquet@emiliekiser Emilie Kiser @annaxsitar Anna SitarHypeU MediaA podcast network for entrepreneurs, by entrepreneurs.Check out more info on Hype University and their other shows at Hypeumedia.comFollow on Instagram @hypeu_media--Find Harley:IG: @theharleyjordanWebsite: theharleyjordan.comDo Less Club WaitlistFind Sonia:IG: @Sonia.ElyssWebsite: www.soniaelyss.comJoin the Lip Service Community: https://winno.app/soniaelyssFollow The Brand Meet Creator Podcast: Rate, Review, Subscribe & Share: podcasts.apple.com/us/podcast/brand-meet-creator
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