The Clinic Marketing Podcast - Local SEO & Healthcare Online Marketing Tips for Clinic Owners & Wellness Providers
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Are you a chiropractor, physical therapist, acupuncturist, wellness practitioner, or other clinic owner looking to attract more patients and grow your healthcare practice? Welcome to The Clinic Marketing Podcast, where we dive into the world of online marketing to help you thrive in today's competitive landscape.
Hosted by Darcy Sullivan from Propel Marketing & Design, this podcast is your go-to resource for actionable marketing strategies and insights to supercharge your online presence and reach more potential clients. Whether you're just starting out or have an established clinic, we'll equip you with proven tactics to master the art of online marketing.
In each episode, we'll explore topics like local search engine optimization (SEO), website design, social media marketing, content creation, helpful marketing tools, AI, and more. You'll learn how to effectively leverage these tools to increase your online visibility, engage with your target audience, and ultimately drive more traffic to your practice.
From understanding the latest marketing trends to implementing best practices, we'll break down complex concepts into easy-to-understand nuggets of wisdom. You’ll get practical tips to help you stay ahead of the curve and outshine your competition.
Get ready to unlock the secrets of successful clinic marketing and propel your healthcare business to new heights. Join us on this exciting journey and discover how to attract more patients, build a strong online reputation, get coveted Google recognition, and establish your practice as the go-to destination for exceptional services.
The Clinic Marketing Podcast – your ultimate companion for growth, success, and a thriving chiropractic, physical therapy, acupuncture, or wellness practice in the digital age.
Tune in to The Clinic Marketing Podcast, formerly known as Propel Your Practice Podcast, where we simplify online marketing into easy-to-follow steps, empowering you to implement these strategies and achieve real results. Don't miss out on the opportunity to take your clinic’s marketing to the next level.
For more details, visit Propel Marketing & Design. Join us on this exciting journey, and let's propel your clinic’s success together!
For more details, visit: https://propelyourcompany.com/
165 Episodes
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Today, we're diving into how clinic owners can optimize for "near me" searches to capture high-intent local patients actively seeking healthcare services in their area. Millions of daily searches like "chiropractor near me" or "acupuncturist near me" represent valuable opportunities to connect with patients ready to book appointments. The big question is—how do you make your clinic show up in those results? Let’s break it down. 💥 Episode webpage and show notes: How to Rank for “Near Me” Sear...
Google’s suggested edits to your Business Profile can hurt visibility, confuse patients, and cost revenue. Learn why these changes happen, how to set up notifications, and the exact steps to keep your clinic’s profile accurate and patient-ready. Episode webpage, blog & show notes: https://propelyourcompany.com/navigating-googles-suggested-changes-to-your-business-profile/ Other resources: Google Business Profile Guide: Boost Your Clinic’s Local SEOBoost Your Google Business Profi...
What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and every year will be set up for success. If you have a clinic ready to thrive, don’t miss out. Tune in to this episode of The Clinic Market...
Get ahead of the curve before Q4 begins. This episode reveals how to create a powerful SEO plan that boosts visibility, attracts new patients, and prepares your clinic for a strong finish to the year and a successful start to 2026. Episode webpage, blog & show notes: https://propelyourcompany.com/q4-seo-plan/ 🎉Additional Resources: Ready to DIY? Grab The Ready. Set. Rank! Complete SEO Toolkit for Clinics.Want coaching and accountability? Join the Ready. Set. Rank! Accelerator ...
In this episode of The Clinic Marketing Podcast, we’re tackling the five most common Google Business Profile mistakes that keep clinics hidden from potential patients—and showing you exactly how to fix them. You’ll get quick, actionable tips to improve visibility in nearby searches, attract more patients, and stay ahead of the competition—no fluff, just results. Tune in now! Episode webpage & shownotes: https://propelyourcompany.com/google-business-profile-mistakes/ Ready to...
If your clinic isn’t showing up on Google, you’re handing patients and revenue to competitors. In this episode, you’ll hear why ignoring SEO costs more than you think and how optimizing your online presence drives real growth. You’ll discover: Why SEO matters for clinicsThe impact of skipping or pausing your SEO effortsHow to boost visibility, attract qualified patients, and increase revenueA simple way to calculate how much money you may be leaving on the tableWhether you’re curious about SE...
NEW On-demand webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new patients. Save your spot >> propelyourcompany.com/learn In this 1-Hour SEO Planning Session, you’ll learn what it takes to thrive online and convert online traffic into foot traffic. Plus, Get a Free Patient-Centered SEO Action Plan to Kickstart Your Strategy! SEO (Search Engine Optimization) is constantly evolving, but with the right tools, you can stay ahead of the ...
If you're a chiropractor trying to improve your website traffic and get more patients through Google, this episode is for you. Discover where most clinics go wrong with SEO — and the four key areas you should be focusing on instead. Episode Webpage & Show Notes: https://propelyourcompany.com/seo-for-chiropractors-what-works/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google Maps, AI-driven search results, and get more new p...
Most clinics focus on Google Business Profile and their website for local SEO, but there’s another listing you might be ignoring that still makes a difference. Believe it or not, your Yellow Pages online listing continues to carry weight with search engines and can boost your clinic’s visibility. In this episode, you’ll learn why Yellow Pages hasn’t faded into the past, how it helps strengthen your local SEO, and the simple steps to optimize your listing so it works in your favor. If you want...
Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episode, you'll have five strategies you can start implementing today to attract a larger audience, so get ready for that influx of patients! Complete e...
Physical therapists are in a competitive industry which means their SEO (search engine optimization) must be up to par to compete online. SEO is a crucial element of your digital marketing campaign and an effective way to get patients through your doors. So, how do you find new patients? Or, should we say: How do new patients find you? Getting your website in front of your target audience is the answer. This is done through a strategic search engine optimization (SEO) campaign. Wh...
Today, we’re diving into one of the easiest and most effective ways to come up with content ideas for your clinic's website, blog, and social media—Google’s ‘People Also Ask’ feature. ⚡ Episode Webpage: https://propelyourcompany.com/people-also-ask-content-ideas/ If you’ve ever typed a question into Google, you’ve probably noticed a section in the search results called ‘People Also Ask’ (PAA). This box contains related questions that real people are searching for. But here’s the ex...
If your clinic’s website just has a single “Services” page listing everything you offer, you might be holding your SEO back. In this episode, we’ll cover one of the simplest (and most overlooked) ways to help Google connect you with the right patients—creating one page per service or condition. You’ll learn: Why this page structure boosts your rankings in Google Search, Google Maps, and even AI-powered search resultsThe exact pages every clinic should have for services and conditionsHow this ...
nternal linking is a simple yet powerful strategy to improve your clinic's SEO and website performance without spending money. By strategically connecting pages throughout your website, you can boost visibility, enhance user experience, and help Google better understand your site's content and structure. 📌 Episode webpage and show notes: https://propelyourcompany.com/internal-linking/ Send in your questions. ❤ We'd love to hear from you! NEW Webinar: How to dominate Google Search, Google...
AI-powered searches are changing how patients find (and choose) healthcare providers — and if your clinic isn’t showing up in those results, you’re already losing patients to your competitors. In this episode, you’ll discover: How AI tools like ChatGPT, Perplexity, and Google’s AI-driven results recommend local providersThe top signals AI looks for when deciding who makes the listSimple actions you can take to ensure your clinic is part of the conversation — not left out of itWhether you run ...
Online listings can help establish your clinic as a trusted business and build credibility, both online and offline. While it’s smart to be listed in as many relevant online directories as possible, there are four you absolutely can’t skip. If you’re not set up with them yet, make it a priority. This is a special encore presentation of one of the most popular episodes from our podcast library. In this episode, you’ll discover: Why your online listings matter for attracting patientsSimple reso...
If your clinic isn't ranking high in Google Search, Google Maps, and even AI-powered search results, your competitors are getting the patients who should be finding you the solution. Discover the step-by-step framework you can follow to boost your rankings, attract more local patients, and build trust online. Get started now! 💥 The Ready. Set. Rank! Complete SEO Toolkit for Clinics - https://propelyourcompany.com/ready-set-rank-complete-seo-toolkit-for-clinics-launch Send in you...
Launch Your Clinic's First Website the Right Way Thinking about your clinic’s first-ever website or finally ready to give your current one a major upgrade? In this episode, we walk through the essential steps to build a website that truly works — from what pages to include to how to make it both user-friendly and optimized for search. No tech overwhelm, no guesswork, just practical tips designed specifically for clinics. You’ll learn: Which mixed set of pages your clinic really needs—and why...
What exactly is SEO — and why should clinic owners care? In this episode, we break down the basics of Search Engine Optimization in plain English. Whether you're a chiropractor, physical therapist, acupuncturist, or med spa owner, you'll learn why SEO is essential for getting found online and attracting the right local patients. We cover: What SEO actually means (without the jargon)Why it matters now more than everSimple ways to start improving your visibility onlineWhat happens if your clini...
This episode of The Clinic Marketing Podcast dives into the game-changing potential of ChatGPT’s AI search features for clinic marketing and patient engagement. By bridging the gap between AI tools and traditional SEO, clinic owners can enhance their visibility, strengthen their branding, and connect with more patients effectively. We’ll cover: How ChatGPT integrates with local search capabilitiesWhy visibility and direct engagement are critical for clinicsThe role of navigational queries i...
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