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In the ClearBrand Marketing Podcast we take the mystery out of marketing and help you get more leads and sales with a clear brand and proven marketing tactics. Our goal is to provide you with the best marketing advice based on data. Not opinions. Not guesses. Hard, measurable data.
76 Episodes
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Think your ad budget only buys clicks? Think again. In this episode, Alexander sits down with influencer and travel expert Julia Menez of GeoBreeze Travel. Julia shares incredible advice that helps business owners flip everyday expenses into travel rewards—without shelling out extra cash. Her typical client spends about $10k out of pocket... and gets over $100k in premium flights and hotels. Yeah, you read that right: $100k in premium benefits. In this podcast, you’ll learn… 💳 How to pick the...
In this episode, Mario Lanzarotti shares his journey as an entrepreneur, shedding light on the misconceptions of freedom, the power of human connection, and the mental barriers of stress and suffering. Alongside Alexander, they explore themes of alignment with purpose, the importance of rest, and the courage to face your inner darkness. They discuss the struggle for consistency, the fear of mediocrity, and how true growth stems from self-acceptance and wholeness, not scarcity. Mario also em...
Mitch Slater is a dynamic force in the business world, blending a sharp business mind with creative flair that elevates every project he touches. He spent 35 years as a financial advisor and decades working in TV, including working with Larry King and Howard Stern. He’s also a social media mastermind and has had clients including Gary Vaynerchuck and Dan Swift, who started Sales Navigator at LinkedIn then launched a global training empire. Mitch has spent his life rubbing shoulders with incre...
In this episode, Alexander dives into the powerful role of marketing storytelling in driving business growth. He explains how storytelling enhances brand recognition and creates an emotional connection with customers. Using a three-act structure, he shares a storytelling framework that you can use to craft engaging narratives — starting with a strong setup, providing the right solution, and delivering a compelling offer. He also emphasizes the importance of understanding customer motivati...
Co-Founder and CEO of Digital Reach, Andrew Seidman, joins Alexander to discuss what it really takes to design and execute a successful go-to-market plan. Andrew dives into his four-pillar framework for branding, content, RevOps (data), and pipeline growth to lay out how each pillar works together to generate leads and sales. Andrew also shares his insights on: ✅ Building trust with new audiences ✅ Making the most of your budget ✅ How AI is changing the way companies operate If you’re lo...
Building a StoryBrand 2.0 is out... but is it actually an improvement? In this video Alexander Toth offers an honest take as a former StoryBrand Certified Guide who spent six years coaching businesses to implement this framework. You’ll learn: ⚖️ The biggest differences between 1.0 and 2.0 ⏳ The one part of 2.0 that is actually worth your time 🧩 What's missing from the StoryBrand approach 🚫 How to avoid the #1 mistake that kills conversions Grab the FREE ClearBrand Website Blueprint PDF...
In this episode, strategic marketer and sales trainer Ryan Chute joins Alexander to talk about what it really takes to lead, sell, and market effectively. Ryan discusses how leadership and smart sales strategies drive business growth—but only if they’re built on trust and clear intent. Tune in to learn how to remove friction, build a stronger business, and lead with purpose. Get Facebook Ads from Ryan here: https://www.ryanchute.com/ Learn more about Ryan's work with Wizard Of Ads here:...
If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections. Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality." Tune in to discover the b...
In this episode Wikipedia expert Bill Beutler, founder of Beutler Ink, sits down with Alexander to discuss what it takes to get an article on Wikipedia. Bill shares his insights on creating new articles based on Wikipedia's guidelines and shares what he's learned about how to get backlinks and manage your reputation on Wikipedia. Timestamps 00:00 Introduction 03:09 Why Edit Wikipedia? 12:45 How PR And Wikipedia Intersect 15:46 How To Earn An Article On Wikipedia 19:18 Examples 22:17...
In this episode Alexander breaks down the foundational principles of marketing, introducing the four key laws every marketer should know. He explains how mastering these laws is essential for crafting marketing strategies that connect with customers and drive business growth. Tune in to learn how to apply these principles to create campaigns that truly resonate. Timestamps 0:00 What Are Laws Of Marketing? 4:47 Build Memories 15:36 Maximize Availability 22:31 Reach The Market 48:04 Test &...
Scott Howard, founder of Moss Rock Solutions, takes us through his inspiring journey into software development and shares the key principles that helped him build a thriving business. From cultivating curiosity and faith to making smart hiring decisions, Scott opens up about the strategies that have fueled his success. He discusses the real-world challenges of navigating a fluctuating economy, the power of coaching and mentorship, and why financial management is critical for long-term stabi...
Brandon Leibowitz, founder of SEO Optimizers, explains the key strategies for ranking on Google’s first page. He talks through blogging, high-quality backlinks, on-page optimization, and AI’s role in SEO. Brandon advises against relying on AI-generated content for final drafts and stresses the need for accuracy and fact-checking when writing with AI. He also shares insights on technical SEO, content creation, and how to acquire backlinks the right way. Learn more about Brandon and SEO Optim...
Rob Diepersloot, founder and CEO of WonderCow, shares how he went from dairy farming to launching a colostrum supplement company. We discuss some of the issues they've had to overcome and how his faith, family, and fitness keep him grounded and motivated. Learn more about WonderCow here: https://wondercow.com/ Timestamps 00:00 Intro 01:21 Seven Generations Of Dairy Farming 12:12 How To Be A Good Family Man With A Business 21:55 What Is Colostrum? 32:00 Launching A Colostrum Brand 49:58 How ...
In this video, Eric Brown, CEO of GO2 Delivery, dives into his journey of building multiple companies, sharing hard-earned lessons on leadership, cash flow, and personal growth. He covers strategies for hiring, delegation, balancing work with family, and the importance of embracing mistakes. If you're ready for actionable insights on entrepreneurship and personal development, Eric delivers. Learn more about GO2 Delivery here: https://go2delivery.com/ Timestamps 00:00 Intro 02:08 Eric's En...
Stephanie Everett, Chief Growth Officer and Business Coach at Lawyerist, shares the 6 principles she teaches businesses to grow in a healthy and sustainable way. She covers topics ranging from the mindset of the owner, to how to set a clear vision and hire a stellar team, plus why she hates hourly billing and what you should do instead. Learn more about her companies here: lawyerist.com and affinityconsulting.com Timestamps 00:00 Highlight and Intro 01:51 Stephanie Everett's Journey to La...
Fred Loucks shares his journey from working in single-family residential construction to buying Dunn & Stone Builders and surviving during the pandemic. He also talks about the need for businesses to prioritize creating a positive work environment and how they can help their employees look forward to coming to work. He highlights the importance of systematizing processes in the construction industry to improve efficiency and reduce waste. Learn more about Dunn & Stone Builders here: ...
J.J. Lee is the founder of Trademark Lawyer Firm. He's been practicing trademark law for over 15 years and has successfully registered over 7,000 trademarks. We discuss trademarks, branding, and what a trademark does and doesn't protect. Learn more about Trademark Lawyer Firm and how to protect your brand here: https://www.trademarklawyerfirm.com/ Timestamps 00:00 Introductions 1:35 Trademarks And Branding 7:04 Trademark Protection And Enforcement 10:48 The Risks Of Choosing A Bad Trademar...
In this episode, my guest is Connor Dube, multi-time entrepreneur and host of the B2B Mentors podcast. He shares how to leverage ROI recapture to get more sales from leads you already have. Learn more about ConvertAVisit and sign up for a free trial here: https://www.convertavisit.com/ Timestamps 00:00 Introduction 02:04 Selling Is Not Telling... Selling Is Helping 04:45 A Marriage Story: Sales And Marketing 06:05 Markets Vs. Sales: Understand Your Customers 08:14 What's Your Customer's Pai...
Full post here: https://bit.ly/3YNJEf8 Tired of pouring your heart and soul into a podcast that doesn't seem to gain traction? Having a quirky host and interesting conversations are great starting points. But there's more to the recipe for long-term success. In this interview, Alex Sanfilippo, founder of PodMatch, shares the keys to starting and growing a successful podcast. You'll understand... How to form relationships with other hosts (and leverage them for new opportunities)How to gain...
Full post here: https://bit.ly/3mePlFE Struggling to keep up with the fast-changing marketing landscape? Agile marketing creates space for the flexibility you need to adapt and thrive in competitive industries. Join Andrew Burrows as he shares insights on the future of marketing and the benefits of agile approaches. After this podcast episode, you'll understand: What agile marketing is and why it’s right for your businessWhat agile marketing systems look like in practice (and why they’re s...
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