We Have A Meeting

In this episode we sit down with Ash Jones, founder of Great Influence, the agency behind the personal brands of Steven Bartlett and Gary Neville. Ash breaks down what it really takes to build a personal brand that creates leverage. We discuss why most founders stay invisible, the difference between attention and authority, and how long-term brand building turns into real commercial advantage. This isn’t about posting for vanity, it’s about owning distribution, building trust, and creating demand over time. If you’re serious about building authority in your industry, this episode is essential. More from Ash and Great Influence:https://www.linkedin.com/in/ash-jones-85363975/?originalSubdomain=uk /https://greatinfluence.com Hear more from the Hosts: Jack -https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac -https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free athttps://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visithttps://www.nooks.ai

In this episode, we sit down with Jodie Cook, An entrepreneur, investor, and founder who built and sold a 7-figure social media agency before turning her focus to AI-powered systems. We talk about building a business from 22, scaling to a team of 20, and what it really takes to create a company you can step away from. Jodie shares how her athlete mindset shaped her success, why most coaches struggle with lead generation, and how AI is transforming the way experts attract clients. This is a conversation about leverage, discipline, scaling smart, and building businesses that don’t rely on you. If you're a founder, coach, or entrepreneur navigating the AI shift, this one’s for you! Enjoy :) Learn more about Jodie - https://www.jodiecook.com Hear more from the Hosts: Jack - https://www.linkedin.com/in/jack-frimston-5010177b/?originalSubdomain=uk Zac - https://www.linkedin.com/in/zac-thompson-33a9a39b/ Brought to you by our amazing sponsors: *Prospeo,* the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at https://www.prospeo.io/wham *Nooks* The AI-powered platform helping teams automate outbound sales and book more qualified meetings. To learn more visit https://www.nooks.ai

Salespeople who swear on their calls close 8% more deals. Marketing teams using pink and purple instead of "Series A Blues" get more attention. Companies that avoid pissing anyone off end up exciting no one. In this episode, we sit down with Udi Ledergor, Chief Evangelist and former CMO at Gong, to unpack the psychology behind courageous marketing, the real impact of AI on sales teams, and why being different beats being better every single time. Udi reveals how Gong built one of the most recognizable brands in B2B by rejecting best practices, embracing controversy, and creating a culture where teams feel safe to fail. From the drooling bulldog mascot that made enterprise customers angry, to the viral research on swearing in sales calls, to the plain-text email that generated 700 event registrations in hours—this is a masterclass in standing out in a sea of sameness. We also dive deep into AI: what it can actually do right now, what it can't, and why the creators of ChatGPT don't use ChatGPT to run their revenue teams. Spoiler: AI isn't coming for your job. But salespeople who know how to use AI are coming for the jobs of those who don't. What You'll Learn: Why swearing on sales calls increases win rates by 8% The danger of "best practices" and why boring is the biggest risk in B2B marketing How to build a brand that polarizes—without crossing the line The two buckets of AI: what it can automate vs. what it can guide you on Why OpenAI and Anthropic use Gong to run their revenue teams (and what that tells you about generic LLMs) The plain-text email experiment that got 700 event sign-ups in hours How to create psychological safety on your team so they take risks and do their best work Why indifference is worse than hate when it comes to your messaging From privacy policy emails that went viral, to bulldogs on login screens, to the Starburst logo that refused to fit neatly into a square, this episode will change how you think about marketing, sales, and standing out in 2026. If your brand feels invisible, your messaging feels safe, or your team feels stuck playing by the rules everyone else is playing by, this conversation will give you permission to break free. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. 98% more effective at finding mobile numbers and email addresses. Try it free at prospeo.io/wham About the Guest: Udi Ledergor is Chief Evangelist and former CMO at Gong, and author of the bestselling book Courageous Marketing: How to Take the Boring Out of B2B. He's known for building bold, unconventional marketing teams and helping sales leaders understand how AI is transforming their world. Find Udi on LinkedIn and grab his book wherever books are sold. Chapters: 00:00 Salespeople Who Swear Close 8% More Deals: The Research That Went Viral 02:15 Who Is Udi Ledergor: From Gong CMO to Chief Evangelist 04:30 Courageous Marketing: Why Different Beats Better Every Time 08:12 The Series A Blues Problem: How Gong Chose Pink and Purple 11:45 The Drooling Bulldog: When Enterprise Customers Hated the Brand 15:20 How to Be Polarizing Without Crossing the Line 19:03 The Plain-Text Email That Got 700 Event Registrations in Hours 23:47 AI vs Automation: What's Actually New and What's Just Rebranded 28:34 The Two Buckets of AI: Automation and Guidance 32:19 Why OpenAI Uses Gong to Run Their Revenue Team 36:55 Are We Losing Critical Thinking by Outsourcing to AI? 41:28 Building Courageous Teams: Psychological Safety and Process Accountability 47:12 The Privacy Policy Email That Went Viral on Twitter 50:45 One Question to Ask Yourself: How Can You Break Away From Boring Practices? #CourageousMarketing #UdiLedergor #Gong #SalesPsychology #AIinSales #B2BMarketing #WeHaveAMeeting

Does dropping an F-bomb actually close more deals? Udi Ledergor shared the data point that shocked the sales world: salespeople who swear on calls have an 8% higher win rate than those who don't. The reaction was instant chaos. One-third of people were appalled, calling it "unprofessional." The other two-thirds? They knew we were onto something real. In this sneak peek with Udi Ledergor, we dive into the controversial "Profanity Study" and the philosophy of Courageous Marketing. Key takeaways: Why "safe" marketing is actually the most dangerous strategy The psychology behind why polarising content wins Why indifference is the true enemy of sales growth Subscribe for the full episode dropping tomorrow! Chapters: 00:00 The Swearing Sales Stat That Broke the Internet 00:35 The Marketer's Dream: When Half Love It and Half Hate It 00:52 The Indifference Problem: If Nobody's Pissed Off, Nobody Cares 01:45 The Core Domain Exercise: Defining Your Brand Identity 02:08 What People Say When You Leave the Room: The Jeff Bezos Brand Test 02:20 From Best Practices to Courageous Marketing: Making the Transition Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham #SalesAdvice #CourageousMarketing #B2BMarketing #Polarizing #SalesPsychology #WeHaveAMeeting

You think you’re sending a meeting invite. Your team feels like they’ve just received a summons. In this episode on effective workplace communication, expert Chris Fenning reveals why the "blank calendar invite" is destroying your team's productivity. He shares his 3-part TPO Framework (Topic, Purpose, Output) to cut meeting times in half. What you’ll learn: • How to start every meeting so people instantly know why they’re there • The TPO framework that cuts meeting time in half • The polite sentence that brings a hijacked meeting back on track • How to write emails people actually reply to • How to communicate clearly between teams, experts, and non-experts Chapters: 00:00 The Meeting Framework That Changes Everything: Topic, Purpose, Output 01:14 Who Is Chris Fenning: Helping People Communicate 7% More Efficiently 02:02 The Symptoms of Bad Communication: Glazed Eyes and Endless Meetings 02:51 The First Minute of Every Meeting: Getting Everyone on the Same Page 06:38 The Amazon Six-Page Memo: Why It's Terrible for Most Companies 10:53 Regaining Control: What to Do When Meetings Go Off Track 15:54 The Education Gap: Why Nobody Teaches Us to Communicate at Work 18:48 University of Chris: Building a Communication Curriculum That Actually Works 21:38 Technical Teams vs Business: Bridging the Jargon Gap with Perspective and Impact 24:38 The Email Revolution: Subject Lines, Brevity, and the 30-40% Reduction 34:41 Making Training Stick: The Forgetting Curve and the Power of Repetition 37:23 Energising Your Team: The Anti-Icebreaker Approach to Training 40:33 AI and Communication: Custom GPTs, Chatbots, and the Ikea Success Story About the Guest: Chris Fenning is a communication expert helping technical teams and business leaders speak the same language. Website: chrisfenning.com LinkedIn: Chris Fenning Join the conversation: What's the most pointless meeting you've sat through this week? Tell us in the comments! 👇 #WorkplaceCommunication #ProductivityTips #ChrisFenning #WeHaveAMeeting

Stop writing emails until you watch this. You’re not bad at email, you’ve just been taught wrong. Here are 3 mistakes filling up your inbox (and how to fix them today). In this sneak peek from our full conversation with communication expert Chris Fenning, we break down the simple changes that can cut your inbox volume by 30–40%. If your inbox feels endless, this clip will change how you write immediately. What you'll learn in this clip: Why "being polite" in emails actually backfires & wastes time The 1-minute structure that saves hours of back-and-forth Why most subject lines get ignored (and how to fix yours) The simple change one company used to reduce weekly emails by 40% 00:00 Where Everyone Gets Email Wrong: Subject Lines That Actually Work 00:13 The Columbia Email Problem: Why We're All Drowning in Messages 00:40 The Golden Rule: As Few Words as Possible 00:55 Skip the Small Talk: Why Social Niceties Kill Email Effectiveness 01:34 The Perfect Email Introduction: Tell Me What You Need Immediately 02:01 The 30-40% Fewer Emails Result: Real-World Proof This Works Subscribe to watch the full episode tomorrow. Get the complete framework, real-world examples, and learn how to apply these skills to your meetings and internal updates.

Got a sales problem you can't solve? Struggling with pipeline consistency, no-shows, or closing relationship-led deals? In this live sales therapy session, we answer real questions from the audience and break down what's actually holding your sales back. This isn't theory. This is live troubleshooting for SDRs, BDRs, founders, and anyone trying to fix their sales process in real time. We tackle everything from building consistent pipeline to handling objections, beating call screening, and getting senior decision-makers to actually take your call. In This Episode, We Cover: How to generate consistent sales pipeline (not just one-off wins) Why your meetings have high no-show rates and how to fix it The real reason your tone on cold calls isn't working How to build accurate call lists without wasting time on bad data The LinkedIn outreach strategy that's getting 99% reply rates How to close relationship-led deals without being pushy Getting C-suite and Fortune 500 executives to respond The ACES framework for handling objections in real time We also break down the "Poke the Bear" LinkedIn strategy, why case studies should be stories (not boring PDFs), and how to use direct mail to actually stand out in 2026. If you've ever felt stuck in your sales process, this episode will give you the clarity and tactics you need to move forward. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outbound and lead generation. Try it free at prospeo.io/wham Chapters: 00:00 Sales Therapy Session: Fix Your Sales Problems Live 02:15 How to Generate Consistent Sales Pipeline 07:42 Case Studies and Testimonials: Do It All Upfront 11:20 No Shows on Meetings: The Emotion Problem 16:33 Building Call Lists That Actually Convert 22:47 The New LinkedIn Offering: The Poke the Bear System 28:19 Closing Relationship-Led Deals Without Pressure 32:56 Guarantees and Managing Client Expectations 37:14 Reaching C-Suite and Fortune 500 Decision Makers 42:08 The ACES Framework: Accept, Clarify, Explore, Redirect #SalesTherapy #SalesTips #ColdCalling #LinkedInOutreach #B2BSales #WeHaveAMeeting

Ever wondered what actually happens in the boardroom? Join us for an unfiltered conversation with Mike Soutar as he reveals the truth behind those viral interview moments on BBC's The Apprentice. In this episode, Mike pulls back the curtain on working with Lord Sugar, the psychology behind the famous interview panel, and what the cameras don't show you. We discuss: Becoming an Apprentice Interviewer What it's really like meeting Lord Sugar Behind-the-scenes secrets from the set Mike's honest opinion on the contestants #TheApprentice #MikeSoutar #BusinessAdvice Chapters: 00:00 The Call That Changed Everything: Becoming an Apprentice Interviewer 00:25 Meeting Alan Sugar: 40 Minutes That Determined Everything 00:58 From One-Time Opportunity to 13-Year Legacy 01:37 13 Years Later: The Privilege and Impact of The Apprentice 01:58 Behind the Scenes: What Really Happens in Those Interview Rooms 02:32 The Real Motivation: Protecting Alan Sugar's Investment Watch the full episode here: https://youtu.be/jiirD9b_l-Q

Stuck at 6 figures? Most entrepreneurs stall because they solve the right problem at the wrong time. In this episode, we reveal the brutal truth about what it really takes to scale a business to 7 figures—without becoming the bottleneck. We sit down with Charlie Johnson, founder of 7 Figure Scaling Systems, to break down the simple, repeatable frameworks you actually need. If you are an online coach, consultant, or agency owner, this is your blueprint to escape unpredictable lead flow and build predictable revenue. Inside This Episode: The "One Question" that predicts if you'll scale or fail. The Trap: Why most businesses break within 12 months. AI vs. Organic: How to make ads and content work together. Pricing Psychology: Hacks to double your close rates instantly. Retention Systems: How to keep clients long-term and stop churn. Charlie shares his journey from online fitness coaching to building multiple seven-figure businesses, proving that personal branding is your biggest competitive advantage in the coming years. Guest: Charlie Johnson (@CharlieJohnsonFitness) (@sevenfigurescalingsystems) Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters: 00:00 The Fear-Driven Brain: Why Negative Hooks Capture Attention 01:24 From Estate Agent to Seven Figures: Charlie's Origin Story 04:41 Red Ocean vs Blue Ocean: Why Charlie Swims in Harder Waters 06:05 Finding the Bottleneck: The Theory of Constraints in Your Funnel 08:38 The Seven Hour Rule: Why Long-Form Content Builds Trust Faster 10:44 AI-Powered Targeting: Reading Your Customer's Mind Through Data 14:17 The Spider Web Marketing System: How Ads Feed Organic Growth 16:35 The Boosted Follower Campaign: The Lowest Risk Ad Strategy 18:44 Building the Offer: Testing Demand Before You Create the Product 22:07 The Webinar Blueprint: From $27 Tickets to High-Ticket Closes 27:24 Curiosity Plus Fear: The Marketing Hook That Never Gets Old 31:30 From Solopreneur to Team Leader: The Culture Shift That Changed Everything 34:24 Hiring Navy SEALs: The One Question That Reveals Drive 41:52 The Question Nobody Asks: What Do You Actually Want and Why? #scalingbusiness #7figurebusiness #marketingstrategy #businesssystems #entrepreneurship #wehaveameeting #leads

Why MrBeast is mathematically impossible to ignore. Why do you click on MrBeast videos even when you don't want to? In this sneak peek of We Have A Meeting, Charlie Johnson reveals the dark science of attention engineering. Discover how top creators weaponise curiosity gaps, fear, and dopamine to hijack your brain—and why it has nothing to do with luck. We break down exactly how the human brain is wired to respond to uncertainty and why negative hooks are currently outperforming positive ones. This isn't just about the YouTube algorithm; it's about biology. In this episode, you’ll learn: The Attention Trap: How curiosity gaps and fear keep you bingeing content. The MrBeast Formula: Why his dominance is engineered, not accidental. Viral Cycles: Why audiences are becoming skeptical and what works now. Psychological Triggers: How your brain is being quietly hijacked every time you press play. Stop blaming the algorithm. Start understanding the psychology. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters 00:00 The Curiosity Gap: Why MrBeast Crushes on YouTube 00:20 Negative Hooks: Why Fear Drives Action 00:46 The Skepticism Problem: Are We Getting Tired of Being Sold To? 01:16 Curiosity Wins Every Time: The One Thing That Always Works 01:52 Geographic Awareness: Why Mainland Europe Is Less Skeptical 02:20 The Marketing Cycle: Why Strategies Come and Go #MrBeast #ViralPsychology #ContentCreator #WeHaveAMeeting

What would you do if you had to start a business from scratch in 2026 with just £100? In this episode of We Have A Meeting, we break down a step-by-step plan to build a lead generation agency from zero. No investors, no paid ads, no expensive software, and no safety net. If you are looking for a real-world £100 business plan, this is exactly how we would do it today. We cover: How to start a lead gen agency from scratch in 2026 How to find your first clients with £0 ad spend How to validate your offer before you build it How to structure your first agency pricing and recurring revenue Guerrilla marketing and outreach strategies that actually get replies Why cashflow and upfront payment matter when you are starting out Whether you are an aspiring entrepreneur, freelancer, or future agency owner, this episode is a practical playbook for building a business with no budget and no audience. If you have ever thought, "I want to start an agency, but I do not have money, connections, or experience yet," this episode will show you exactly where to begin. Sponsored by Prospeo, the easiest way to find verified emails and contact data for outreach and lead generation. Try it free at prospeo.io/wham Chapters 00:00 The £100 Challenge: Building a Lead Gen Agency From Scratch 00:57 Step One: Identify Your Scalable Skills 03:32 The Trojan Horse: Testing Your Messaging Before You Launch 04:44 Finding Your First Customers Without Spending a Penny 06:09 The Podcast Trojan Horse: 100% Close Rate 08:13 Spending Your £100: The Guerrilla Marketing Campaign 10:59 The Holographic Dinosaur Card: Making an Impact 12:15 Cash Upfront vs Payment Terms: The Honest Approach 13:49 The Six-Month Commitment: Tying Goals to Longevity 14:36 The Godfather Offer: Risk Sharing for Young Entrepreneurs 16:29 Free Tools and Minimal Spend: Data, Dialers, and Direct Mail 18:52 Your Network Is Your Net Worth: Leveraging Past Connections 20:15 Month One: £4K to £10K in Revenue 21:23 The £750 Marco Challenge: Your Task

What does it actually mean to be a man in 2026? In this episode, we talk about the masculinity crisis that nobody really wants to face. Why so many men feel lost, emotionally disconnected, and under pressure to live up to an old idea of what being a man is supposed to look like. George Bell opens up about his own battle with mental health and suicidal thoughts, and how his understanding of masculinity nearly cost him his life. We explore why men are taught to suppress emotion, why asking for help still feels like weakness, and why so many young men are turning to extreme online figures for identity and direction. In this conversation we cover: Why masculinity is changing and why many men are struggling with it The link between emotional suppression and male suicide How modern culture is leaving men without a clear role or identity Why “men are broken” is not an attack, but a wake-up call What healthy, grounded masculinity could actually look like George also talks about his new book and the work he is doing around male mental health and redefining what it means to be a man. George’s book: https://amzn.eu/d/0DuILcz This is not about blaming men. It is about understanding what is happening to them. If you have ever felt pressure to stay silent, man up, or carry everything alone, this episode is for you. Chapters 00:00 The Andrew Tate Symptom: Why Boys Are Listening 01:43 Redefining Masculinity: The Problem We're Not Talking About 04:58 Rock Bottom: When Being a Man Nearly Killed Me 06:52 What Is Masculinity? Breaking Down the Rigid Definition 09:43 The Void Andrew Tate Fills: Pride, Power, and Purpose 15:04 The Last 20 Years: How Social Media Changed Everything 18:42 Men Are Struggling and Nobody's Listening 22:19 The Breaking Point: Something's Not Right With Me 30:58 Never Quite Fitting In: The Bullied Boy at School 37:51 The Health Crisis: Why Men Aren't Going to the Doctor 42:21 What We Can Learn From the Past: Stoicism vs Suppression 49:18 Fighting Myself: The Masculine Trap That Made It Worse 51:31 The Toolbox: Understanding Your Emotions First 56:40 The Technology Trap: Social Media Is Aging You Faster 01:05:57 What Am I Using and What Is It Doing to Me? #MasculinityCrisis #MensMentalHealth #RedefiningMasculinity #AndrewTate

Why are so many boys and young men drawn to Andrew Tate and similar influencers? In this sneak peek from the upcoming episode with George Bell author of Be A Man About It, we explore the deeper question behind the controversy: what void is being filled, and why traditional messages about masculinity, confidence, purpose, and identity are no longer reaching young males. Rather than simply asking “Is Andrew Tate bad?”, this conversation looks at why his message resonates, what modern boys are missing, and how society’s portrayal of men as dangerous, toxic, or broken is pushing them toward extreme online role models. We discuss male identity, masculinity in the digital age, fatherlessness, self-worth, purpose, and the psychological needs of teenage boys growing up on social media. This clip examines: • Why young boys feel ashamed of being male • How masculinity is portrayed in media and schools • Why Andrew Tate’s lifestyle (money, women, fitness, status) is so appealing • The crisis of meaning facing Gen Z boys • How online influencers fill the role models gap • The real reason canceling Tate won’t solve the problem • What positive masculinity could look like in 2026 and beyond If you’ve wondered why so many teenage boys defend Andrew Tate, why masculinity content is exploding on YouTube and TikTok, or what message young men are actually hungry for, this sneak peek into the full episode asks the question no one else is asking. Full episode drops tomorrow at 5pm. Chapters 00:00 The Dangerous Boy Stereotype: What Young Men See Online 00:46 The Andrew Tate Appeal: Why Boys Are Listening 01:03 The Traditional Masculine Checklist: Money, Fame, and Validation 01:43 The Whack-a-Mole Game: Why Another Influencer Will Just Replace Him #AndrewTate #ModernMasculinity #Toxic Masculinity

TikTok is full of viral sales advice, cold call scripts, and so called sales gurus claiming to have the perfect opener, the best objection handling, and the fastest way to book meetings. In this episode of Trench Tips from We Have A Meeting, we react to real TikTok cold calling videos and break down what actually works in B2B sales and what is actively hurting your results. We analyse cold call openings, tone, delivery, pattern interrupts, budget objections, performance based offers, and appointment setting tactics that sound impressive online but fail in real sales conversations. From 14 day free trials to too good to be true promises, we explain why much of the viral sales content on TikTok is misleading and how to approach prospecting the right way. If you work in SaaS sales, SDR, BDR, account executive, recruitment, agency sales, or any outbound sales role, this video will help you improve your cold calling, discovery calls, pipeline quality, and meeting conversion rates. You will learn: How to structure better cold call openers How to handle budget objections properly Why most sales scripts fail in real conversations How to qualify prospects without sounding pushy How to avoid low quality meetings What real buyers respond to on cold calls Why viral sales advice does not translate to real results Subscribe for weekly sales training, cold call breakdowns, objection handling, and practical B2B sales strategy from experienced sales professionals. Chapters 00:00 Welcome to TikTok Cold Calling: What Could Go Wrong? 00:38 Good News or Bad News: The Curiosity Hook Opener 01:53 The Awful News Opener: When Shock Value Backfires 03:00 Neil's Masterclass: Calm, Collected, and Budget Savvy 06:42 Am I Speaking With: The Data Qualification Debate 08:39 The Youngest Cold Caller: Boss Man Energy 11:00 Free Trials and Performance Pricing: Too Good to Be True? 12:19 The Quick 10-15 Minute Call Trap: Just Sell Now 14:27 Am I Right in Saying: The Jordan Belfort Move 17:30 Final Thoughts: The Meeting Obsession Problem #coldcalling #sales #b2bsales

How do you communicate with anyone, even difficult people, once you understand how they think? In this episode, bestselling author Thomas Erikson (Surrounded by Idiots) breaks down how the DISC colour system explains behaviour, communication styles, leadership mistakes, and why so many conversations fail. We explore why most leaders struggle after promotion, why people think DISC is a personality test (it is not), how self-awareness impacts leadership and sales, and how adapting your communication style can completely change your results at work and in life. This conversation covers: How the DISC colour system really works Why DISC measures behaviour not personality How to talk to different personality colours (red, yellow, green, blue) Why experts often fail when they become leaders The role of self-awareness in leadership and sales How to give feedback people can actually hear Why being yourself at work can backfire How to adapt without pretending to be someone you are not Whether you are a leader, manager, salesperson, founder, or entrepreneur, this episode will change how you communicate and how you are perceived. Thomas Erikson is the author of Surrounded by Idiots, one of the most translated non-fiction books in the world. Get it here: https://amzn.eu/d/eiCd3or Learn more about Thomas Erikson: https://surroundedbyidiots.com Chapters 00:00 Surrounded by Idiots? You Might Be the Problem 03:34 The Self-Awareness Gap: 95% Think They're Above Average 07:36 The Aha Moment vs The Oh No Moment 16:27 Behaviour vs Personality: What You Can Actually See 17:14 The Natural You vs The Masks You Wear 20:28 You Can't Be Anything: The Beautiful Lie Parents Tell 22:36 Living a Lie: The Real Cost of Pretending Too Long 27:58 When Your Brain Is Set: The Frontal Lobe and Fixed Personality 32:11 Red, Yellow, Green, Blue: Reading People in Sales 36:47 Selling to the Four Colors: Stop Giving Them What You Want 38:15 The Unwilling Salesman: Playing Hard to Get 42:17 Go Green and Listen: The Phone Call Strategy 47:28 Tell It As It Is: The Feedback Lie Everyone Tells 50:58 Getting the Most From Your Team: Three Non-Negotiables 54:22 Who Hired All the Idiots? Taking Responsibility as a Leader 56:32 Your Main Job: Those Eleven People, Not the CEO

This is a sneak peek from an upcoming episode of We Have A Meeting Podcast featuring Thomas Erikson, author of the global bestseller Surrounded by Idiots. In this preview, Thomas challenges one of the biggest misconceptions around DISC and the colour system. He explains why the colours are not personality types, what DISC actually measures, and why so many people misunderstand how communication really works. This short clip is part of a much deeper conversation about behaviour, self awareness, leadership, and influence. The full episode goes further into DISC, communication styles, conflict, sales, and why people struggle to understand each other at work. If you have read Surrounded by Idiots, taken a DISC test, or want to communicate more effectively with different types of people, this preview will change how you think about the colours. Full episode out tomorrow at 5pm. Subscribe so you don’t miss it! Chapters: 00:00 Not a Personality Test: Understanding DISC Profiles 00:13 Behaviour vs Personality: What You Can Actually See 00:34 The Natural You: Being Yourself at Home 01:03 Entering the Office: The Tweaking Begins 01:26 The Big Meeting Mask: Adapting for High Stakes 02:19 Different Masks for Different Situations 02:37 The Secret to Excellence: Minimal Adaptation Surrounded By Idiots Book: https://amzn.eu/d/57QdMXS Sales Is Therapy Book: https://amzn.eu/d/fSdYbkK

How to cold call with iOS and Google call screening in 2026. Call screening on iPhone iOS and Google Pixel Android is changing the way cold calling works, but it does not have to kill your results. In this episode, we break down exactly how to cold call with iOS and Google call screening, why most sales reps fail to get through, and the simple tactics that actually work. If you are struggling to reach decision makers because of Google call screening, iPhone voicemail screening, or AI gatekeepers, this video shows you how to flip the script. We explain how call screening really works, what triggers instant rejection, and how to create curiosity gaps that get your call answered. You will learn how to sound like you belong, what not to say, and how to cold call smarter instead of harder. Whether you are an SDR, BDR, recruiter, or founder doing outbound, this video will help you get past call screening without lying, sounding salesy, or getting blocked. If you want to: Beat Google and iPhone call screening Cold call decision makers in 2025 Improve answer rates on mobile Stop getting screened out by AI This episode is for you. Chapters 00:00 Call Screening Is Your Best Friend, Not Your Enemy 00:54 Mobile vs Landline: What Number Are You Dialing From? 02:08 Less Is More: The Golden Rule for Beating Screeners 02:54 The Curiosity Gap: Making Them Want to Call You Back 04:02 The Call Back Strategy: I'm Just Returning Your Call 04:39 Message Encrypted: The Genius Cryptic Approach 05:36 Sound Like You Belong: The Power Generator Technique 06:47 The Judy Trick: Leveraging Gatekeeper Names for Credibility 07:49 He'll Know What It's Regarding: The Confident Redirect 08:49 Resilience Wins: Keep Trying Until You Get a Firm Yes or No 10:21 Your Task: Comment and Win £500

What if the real lever for change is not doing more, but becoming intentional about what shapes your brain, habits, and daily environment? In this episode of We Have A Meeting Podcast, Dan Murray, entrepreneur and founder of Heights, shares a deeply honest conversation about mental health, brain health, and the hidden forces that quietly shape how we think, feel, and live. Dan opens up about grief, depression, anxiety, chronic insomnia, and the search for long term solutions beyond quick fixes. He explains how nutritional imbalances can impact mood, focus, motivation, and sleep, why brain health is often misunderstood, and how neuroplasticity allows us to actively reshape who we become over time. The conversation also explores entrepreneurship through the lens of integrity and values. Dan reflects on building Heights from personal necessity, designing habits instead of relying on willpower, and the difficult decision to walk away from a successful podcast business to protect his family life and sense of alignment. Blending neuroscience, lived experience, simplicity in health, and intentional living, this episode is a grounded reminder that progress comes from small, consistent changes and conscious inputs, not perfection. You are not stuck with the brain, habits, or life you have today. CHAPTERS: 00:00 One Hour of Nutrition: What Doctors Don't Learn 05:07 Whiskey, Weed, and Panic Attacks: Rock Bottom 11:53 Your Brain Is On Fire: The Dietician Who Changed Everything 14:18 £120 for Three Supplements: The Planet Organic Revelation 15:30 Sleeping Again: When Nutrition Beats Pharmaceuticals 18:58 The Imposter Syndrome Solution: 400 Newsletters and Counting 27:00 The Mum Test: Interviewing 100 High Performers 29:30 Stephen Fry's Magic Beans: The First Customer Email 34:07 Spencer Matthews: From Hard Skeptic to True Believer 37:06 92% Retention: The Habit-Forming Business Model 47:10 Progress Over Perfection: Heights vs Bryan Johnson 48:42 The Cabin in the Woods: Why Dan Quit His Podcast 56:04 What Happens If I Succeed? The Question Nobody Asks Follow Dan’s journey: https://www.heights.com/ https://www.instagram.com/heights Buy our book: https://amzn.eu/d/5MXG94J

In this sneak peek episode of We Have A Meeting Podcast, upcoming guest Dan Murray shares a raw and unfiltered conversation around skepticism, authenticity, and what it really takes to change someone’s mind. Through a candid story involving Spencer Matthews, extreme endurance challenges, and a complete rejection of wellness culture, Dan dives into why genuine belief cannot be forced and why the strongest brand advocates often start as critics. The discussion explores performance mindset, longevity versus living fully, and the power of real world results over marketing promises. Dan reflects on the moment skepticism turned into trust during a Guinness World Record endurance challenge and how authenticity plays a defining role in business, health, and influence. This sneak peek sets the tone for a deeper conversation in the full episode, offering insight into resilience, honest storytelling, and why passion rooted in lived experience is the most powerful endorsement of all.` Full episode out tomorrow at 5pm. Subscribe so you don’t miss it!

Simon Squibb’s videos are everywhere right now, from telling strangers to quit their jobs, to claiming education is a scam, to handing out money and ice cream on camera. But does any of it actually help people start real businesses? In this episode, we react to several Simon Squibb clips and break down what’s really being said beneath the viral soundbites. We discuss the dangers of oversimplified entrepreneurial advice, the reality of starting a business with no money, and why “just start” is not always the empowering message it is made out to be. We also look at: The problem with saying “education is a scam” Why confidence, experience, and lead generation actually matter The difference between motivation and practical business advice Performative kindness versus real impact How Simon Squibb’s content compares to figures like Gary Vee and Daniel Priestley This is not a personal attack. It is an honest conversation about modern hustle culture, viral business advice, and whether short-form motivation is helping or misleading the next generation of entrepreneurs. If you are thinking about starting a business, quitting your job, or you are just tired of TikTok entrepreneurship, this one is worth watching.