Claim Ownership21 For 21 - 21 Lessons about Sport and the Media in the 21st Century
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Sports Marketer Stuart Levy and Journalist & Content Creator Jamie Coles talk about the latest news in Sport Media, Broadcast and what we can learn from it!
WATCH the show on YouTube!
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
33 Episodes
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The Women's European Football Championship kicks off TODAY!
Former Ireland international and Arsenal goalkeeper Emma Byrne comes on the podcast to talk about all the excitement around Women's Football, the 2022 Euros and how the sport has changed since her time as a player, as well as the latest news and what Alexia Putella's injury means for Spain and the competition!
Follow Emma: https://twitter.com/emmsb30
Follow Jamie: https://twitter.com/JamietheColes
Follow Stuart: https://twitter.com/stuart_levy
Email the show: 21for21sportmedia@gmail.com
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With the Women's European Football Championship about to get underway, women's sponsorship expert Rebecca Sowden joins to share her thoughts on the best practices in women's sport sponsorship, her predictions for the tournament - and a cool story about Megan Rapinoe drinking Budweiser!
Check out more about Rebecca here https://www.teamheroine.com/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
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The podcast returns by reviewing a topic from season one - fly-on-the-wall documentaries! How did MotoGP's effort perform, what are the reasons behind it - and what innovations might we see to the format going forward?
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The podcast reaches that milestone 21st lesson with the help of Jamie's old school friend Matt Smith. Now working as Head of Marketing & Communications at the Nottingham Forest Community Trust, Matt explains his career so far, what his current day job involves and why a Community Trust is so important in today's world (and if there are any rivalries between the Trusts of clubs!)
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Tom Bradbury joins to chat about how he and his friends became co-owners of Walton & Hersham aged just 19 - making Stuart very jealous in the process!
The enterprising bunch of students have since turned this opportunity of running their local team into more than just a hobby, with over 500k followers on TikTok putting them into the top flight on the platform! What content works best for them - and what are the plans for the future?
Follow @waltonhershamfc on TikTok, Twitter, Instagram and Facebook
Follow Thomas on Instagram: @_thomasbradbury
Twitter: @Bradbury_tweets
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
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Steve Fleming joins Jamie and Stuart to talk about his new book Radical Football - becoming not just the first author, but the first charity founder and first football club CEO to join the podcast!
After a crazy football based charity challenge in Malawi, Steve and his brother saw the potential in the power of football and moved to Lesotho to put their thoughts into action!
From attracting the attention of Fabio Capello to changing the lives of countless youths in the country, Steve tells us all about his inspiring adventure and how it led to his new book, Radical Football!
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Mithil Jaysen is living his dream! After travelling halfway around the world to study in Newcastle - the "Geordie Nation" - Mithil returned home to work for JSW Group, the conglomerate who own Cricket's Delhi Capitals, Football's Bengaluru FC and the Pro Kabaddi League team Haryana Steelers! What does his job involve, and what is the future for the sports marketing industry in India?
Follow Stuart: https://twitter.com/stuart_levy
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Esports and Metaverse consultant Lowell Stevens shares some fascinating tales from his time working in the industry.
Beginning his life in Asia teaching English, he quickly found himself working in the esports sector and coached esports players on how to handle themselves in the media.
He quickly became an expert in the gaming world and has since moved into setting up his own consultancy firm on the growth industry that is the metaverse! What actually is it and why should it be of interest to you (and your grandma!)
Follow Lowell - https://www.linkedin.com/in/sakebomb
https://www.foxandfarthing.com/
Follow Stuart: https://twitter.com/stuart_levy
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Ahead of the upcoming 2022 Winter Olympic Games, IRIS Sales Manager Megan Tandy joins the pod to chat about her experiences as a 3-time Olympian!
From the highs of an Olympics in her home of British Columbia, to the challenges of being a self-funded athlete training abroad, Megan shares her inspirational story - and gets us all in the mood for Beijing! Follow IRIS - https://www.linkedin.com/company/iris-sport/
www.iris.sport
Follow Stuart: https://twitter.com/stuart_levy
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Email the show: 21for21sportmedia@gmail.com
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The 21 For 21 Podcast returns, with Stuart being this week's guest! He tells Jamie about his recent networking trip amongst top cycling teams in Spain - how did he get there (professionally - physically he took a plane) and what skills are needed? Featuring Carlton Town FC, the Rugby World Cup and a story Stuart has been keeping from Jamie throughout the podcasts so far!
Follow Stuart: https://twitter.com/stuart_levy
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Working in Sport Media can lead to an irregular working schedule - which is why Jamie is missing this week! Stuart uses the time to speak with fellow die-hard Nottingham Forest fan Max Hayes, who is right at the beginning of his career in the industry. Max tells us how his career has gone from interviewing fans after Forest games as a kid, to interviewing Steve Bruce, schmoozing with Colin Murray, recording TV shows for CBBC and more!
Follow Max: https://twitter.com/MaxdHayes
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
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Journalist Tom Ward graduated from university without a plan. After bouncing through a few jobs that didn't suit him, he decided to follow his passion for Boxing and MMA and get a job in a sport that he loves!
Now a Senior Writer for GiveMeSport, Tom shares some superb insights on how he got the job, the challenges of the pandemic, his brilliant networking skills and what he feels is necessary to work in combat sport journalism. The episode features plenty of name drops from the biggest names across Boxing and MMA.
Follow Tom: https://www.givemesport.com/thomas-ward
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
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Translator and interpreter Ronan Malt has turned his passion for football and talent for languages into a career! He might be most recognisable for having worked in press conferences for West Bromwich Albion during Pepe Mel's time in charge, but he works for a wide variety of clients. He joins this week to tell all about his career, and the different skills required for working for both traditional clubs and news outlets, as well as how the job is changing in the 21st century!
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
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Journalist Omar Hawwash became known amongst fans of FC Barcelona on Twitter as a trusted source of information, news and updates - right from the heart of Camp Nou!
Using his experience, he has turned this into one of the leading independent fan websites for the club - and has even been officially hired by the club for their Twitch streams!
Omar joined Jamie and Stuart to discuss how he has turned his passion into a career!
Follow Omar: https://twitter.com/OmarHawwashBG
Follow Blaugranagram: https://twitter.com/Blaugranagram
Read Blaugranagram: https://www.blaugranagram.com/
Follow Stuart: https://twitter.com/stuart_levy
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As the 21 Podcast challenge reaches double figures, IRIS Sport's CEO and co-founder Peter Weber joins to talk about the new report discussing the findings of who was watching the Tokyo Olympics, and how. How has this changed since Rio 2016, and what further changes do we anticipate for Paris 2024?
Connect with Peter - https://www.linkedin.com/in/peter-weber-a621882/
Follow IRIS - https://www.linkedin.com/company/iris-sport/
www.iris.sport
Follow Stuart: https://twitter.com/stuart_levy
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Dr. Alex Fenton from Salford University joins to chat about his research in the fields of Digital, Business and Sport - what are the benefits of sports clubs benefitting from these huge pools of knowledge and talent?
http://alexfenton.co.uk/
http://fanfit.co.uk/
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
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Joining the pod this week is Tom Carter, who has worked in Social Media at some of Europe's top clubs. He gives Jamie and Stuart some great insights into his unusual route into the industry, as well as explaining how these clubs use localisation to appeal to their fans in different markets.
Follow Stuart: https://twitter.com/stuart_levy
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Email the show: 21for21sportmedia@gmail.com
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Jamie and Stuart have reached the milestone of seven podcast episodes - the number at which most new shows enter "podfade" and remain dormant. How can they avoid this? Matt Dunn from MotoGP joins to share his tips on how to create, promote and most importantly enjoy making podcasts!
Follow Matt Dunn: https://twitter.com/_MattDunn
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
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Enjoying the podcast so far? Want to know more about your hosts and their work? In the first of our "So you want to work in Sport Media" series, Jamie opens up about some of his experiences in the industry and gives some insights into how it's changed and developed in the last 10 years - as well as advice on how you can get involved too!
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Our experts Joe Downie and Philipp Harrold continue their fascinating lesson on blockchain technology, with Fran Wyld from MotoGP also joining Jamie and Stuart to explain, from the perspective of a Rights Holder, how embracing the technology early has benefitted her sport.
Follow NiceHash: https://twitter.com/NiceHashMining
https://www.nicehash.com
Follow FanZone: https://twitter.com/fanzone_io
https://www.fanzone.io/
Follow Fran Wyld: https://twitter.com/fran_corchamps
Follow Stuart: https://twitter.com/stuart_levy
Follow Jamie: https://twitter.com/JamietheColes
Email the show: 21for21sportmedia@gmail.com
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