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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.
Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.
Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you.
212 Episodes
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At just 23 years old, Maddie Ward became Chief Operating Officer of End Overdose, a nonprofit that’s trained over 500,000 people to identify and respond to opioid overdoses. What began as a grassroots effort at UCLA has since EXPLODED into a powerful, youth-driven network spanning 70+ cities, fueled by data, creativity, and pure heart. Maddie offers a fresh perspective on how she built scalable systems for leadership, recruitment, and sustainability to empower students to take ownership of t...
We explore the power of nurture campaigns as a critical strategy before launching year-end appeals. Sharing personal stories and gratitude before making asks creates deeper connections with donors and significantly improves engagement metrics. • Previous bonus episodes covered LinkedIn thought leadership, making monthly giving the centerpiece of events, and getting featured in holiday gift guides • Nurture campaigns should share stories and milestones without making asks • Dana's personal ca...
What does recurring giving look like through a CFO’s eyes, vs. relying on grants and one-time gifts? It isn’t just good for cash flow – it’s the foundation for smarter, calmer leadership. Fractional CFO Stephen Newland is here to make the financial case for monthly giving. With over 15 years of experience guiding nonprofits, startups, and Fortune 500s, he breaks down how recurring gifts build stability, reduce burnout, and give leaders the space to think beyond survival mode. Stephen shares...
Holiday gift guides present a powerful opportunity for nonprofits to position their monthly giving programs and symbolic gifts as meaningful alternatives to traditional presents. With millions of people searching for gifts that create lasting impact, now is the perfect time to pitch your nonprofit's offerings to publications, local outlets, and influencers who create "gifts that give back" content. • Timing is crucial – editors are finalizing holiday gift guides between October and Dec...
Ready to transform your mission into something monumental? Promise yourself the tools to shake up nonprofit marketing and fundraising as you join me, Dana Snyder, on a journey from the heart of the nonprofit sector to the dynamic world of corporate agencies. This episode of the Missions to Movements podcast isn’t just about playing it safe—it’s about pioneering new paths with audacious strategies. If you're eager to craft a standout monthly giving program or want to boost your personal brand ...
The Values in Action Award from Home Agency is opening the door for organizations to transform their storytelling and digital presence in a big way, and ONE lucky nonprofit will win $100,000 in marketing services! Marivi Bryant spent nearly 25 years of her life leading campaigns for major brands like JetBlue, New Balance, The NASCAR Foundation, and the Phoenix Suns. Today, as the founder of Home Agency, she brings a powerhouse perspective on marketing that blends sports, corporate, and nonpr...
Transform your fundraising events from one-time giving opportunities into sustainable revenue generators by making monthly giving a centerpiece rather than an afterthought. We share practical strategies to create signature moments that convert event attendees into loyal monthly supporters while maximizing the long-term impact of your gatherings. • Creating signature visual moments that attendees will remember long after the event ends • Elevating existing monthly donors through specia...
Did you know that only 11–12% of visitors who click “Donate” actually complete their gift? That conversion gap represents a massive missed opportunity for nonprofits, and Scott Cross, sales leader at iDonate, has the data and tools to help you capture more donor intent – especially on mobile. Scott breaks down how simple A/B tests, mobile-friendly donation forms, and new pop-up giving tools are helping organizations see up to a 50% lift in completed donations and a 23% boost in recurring gif...
LinkedIn represents an untapped goldmine for nonprofit leaders seeking to grow recurring giving, with 80% of its billion-plus members wanting to give back. People are watching your content even when they don't engage, building relationships that can turn into donations, speaking opportunities, and partnerships when the time is right. • Block 2-3 hours weekly to write and schedule LinkedIn content for consistency • Think of posts as mini-newsletters that inspire conversation, considerat...
From just 17 monthly donors in 2009 to nearly 400 today, the Cat Adoption Team (CAT) has built a creative and effective recurring giving program that has raised over $1 million dollars. In this episode, we’re chatting with Shanda Chroust-Masin, Development and Communications Director at CAT, to learn how their “Meow Team” has become an incredibly loyal base of brand ambassadors. The most pivotal needle-mover? Leaning into playful, on-brand messaging (think “State of the Meownion” updates and...
Imagine your monthly giving program is so successful that it sparks 65% growth in new recurring gifts and sustains investor loyalty for over two decades. In this episode, Andrea Arkow and Ashley Schenk from The Hunger Project have cracked the code and are here to walk through their nine-month rebrand and the strategy behind their award-winning monthly giving community, The Core. Can you believe more than HALF of their 1,000+ members have been giving for over 20 years?! They discuss their ...
When Roots Ethiopia first attempted to build a monthly giving program, it was cumbersome and collapsing under its own weight. Fast forward to today? That SAME program has transformed into a fundraising powerhouse with 93% donor retention, 34% of all donors giving monthly, and over $134K in annual recurring revenue. Meghan Walsh, founder and board chair of Roots Ethiopia is back on the show to share it all: the handwritten cards, real-time donor reports, and a simple $20/month offer th...
It is Black Philanthropy Month, and I couldn't think of a better conversation to spotlight this than with two incredible women behind the Black Coalition for Safe Motherhood, Dr. Leslie Farrington and Khadejah Stegall. When it comes to giving birth while Black in America, having advocacy skills can literally save lives. BCFSM’s ACTT framework of “ask questions, claim your space, trust your body, tell your story”, equips birthing people and supporters to speak up in medical settings, reduce c...
Differentiation can transform both your brand AND your internal culture. For over 40 years, Barry LaBov has helped iconic companies like Harley-Davidson, Audi, and The Macallan uncover the magic that sets them apart - and now he’s bringing those lessons to the nonprofit sector. Barry walks us through his 5-step “brand re-engineering” process, which starts with a profound question: "What should we NOT change?" You’ll hear why naming your unique approach is critical, how to avoid the trap ...
What if your nonprofit could grow its impact by 5x, WITHOUT increasing staff or burning out your team? That’s exactly what Greg Harrell-Edge did during his tenure as Executive Director of CoachArt. And you’d never believe that a mindset shift ultimately led to their 37% year-over-year increase in impact, sustained over five years. Greg shares how a single board retreat sparked a movement within the organization, and why traditional models of nonprofit growth no longer serve today’s landscape...
Lisa Steven never imagined her journey as a teen mom would lead to founding an award-winning nonprofit that transforms the lives of thousands of young mothers. Yet that's exactly what happened. With over 28 years leading Hope House Colorado (which now operates with a $4.7M annual budget AND two debt-free buildings), Lisa reveals how saying “yes” to telling her story reshaped her organization’s future. You’ll hear the behind-the-scenes of the 6-year journey to publish her book, A Place to Be...
88% of potential donors ABANDON donation forms mid-click! If you are driving traffic to your donation page only to watch donors disappear, you may have a conversion problem. But don’t worry - I’ll help you close the “conversion gap” and reimagine the donor experience. In this episode, I’ll walk you through 4 strategic donation page formats, when to use each, and how to analyze your Google Analytics data to diagnose mobile drop-offs, funnel performance, and campaign effectiveness. Whethe...
What happens when a 115-year-old organization decides to reimagine EVERYTHING, from brand to fundraising model – in the wake of a global pandemic? In this episode recorded live at SubSummit, I’m sitting down with keynote speaker Trovon Williams, SVP of Marketing & Comms at the NAACP, to unpack the organization's sweeping transformation. Trovon shares how the NAACP leaned into the urgency of the moment to pivot its approach to advocacy, storytelling, and monthly giving. You’ll hear why ...
The global disability market represents a staggering $18 trillion dollars in spending power. And in this powerful episode, Tiffany Yu, founder of Diversability, TEDx speaker, and author of The Anti-Ableist Manifesto is sharing how she turned her own disability into a global movement for inclusion. After a car accident made her disabled and took her father's life, Tiffany eventually found the courage more than a decade later to share her story, helping others unlearn shame and embrace t...
1Did you know that brainstorming with AI can increase your number of creative ideas by up to 60%? In this episode, I’m joined by social impact entrepreneur and AI thought leader Amy Neumann to talk about how AI can make nonprofit work more efficient, creative, and impactful. Amy shares SO MANY tactical examples of how nonprofits can integrate AI responsibly, whether it’s for content creation, donor communications, research, or internal efficiencies. Using tools like ChatGPT and Gemini to spar...
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