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Simply Digital Marketing

Author: Amy Atkinson @ The Femtrepreneur

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Each week, we bring you the latest trends in digital marketing. With detailed execution plans, subject matter experts and actionable insights into growing your business using digital marketing, the Simply Digital Marketing podcast will demonstrate how digital marketing can finally give you astonishing results in your business.

Hosted by Amy Atkinson, tune in to a show created for solopreneurs, small business owners, and everyday dreamers that want to learn how to form strong marketing strategies to position their brand and develop businesses that offer freedom to their founders.

Your host, Amy Atkinson, worked for big corporates (such as British Gas, Sainsbury’s, BT and Curry’s and PC World) and increased their customers and revenue by up to 300% in some cases.

Nowadays, she helps the small business and start up owners that really deserve it most and shows them how to line their own pockets with profits. She is a woman passionate about seeing people win in life and in business.

Simply Digital Marketing's founder, Amy Atkinson is a serial entrepreneur and a renowned expert on branding, consumer psychology, and marketing strategy. She is an avid speaker and business motivator.
51 Episodes
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In this episode of the advice series, Maria talks about her challenges of finding the time to create her social media content, we talk about her worry of feeling everyone is doing what she's doing and why is she the best person to go to AND we dig into her ideal client.    This episode is helpful if you feel you need to refine who your ideal customer is, if you struggle to find time for socials and if you feel as though you could do with a pep talk on keeping on going with your business. Recommended podcast mic: https://www.logitechg.com/en-gb/products/streaming-gear/yeti-premium-usb-microphone.988-000229.html?&utm_source=Google&utm_medium=Paid-Search&utm_campaign=Dialect_FY24_Q4_GBR_GA_G_DTX-LogiG-Creator_Google_na&gad_source=1&gclid=Cj0KCQjwncWvBhD_ARIsAEb2HW_KyS4y-9eVWwO3pvXbHfwGcyW34mO-ghye_wG6M_O7HvKQp5VCjXUaAoJtEALw_wcB Connect with Maria if you want to improve your health, mindset and well being. Insta: @youthfulliving_withmaria Facebook: https://www.facebook.com/profile.php?id=100087764440452  
Introducing the advice series! Celebrating the 50th episode of the Simply Digital Marketing podcast, I am starting an advice series where fellow entrepreneurs can come onto my podcast and we can chat through their social media challenges.  They will come away with advice of what to do to improve their socials. My first guest: Kier Adair; a London based, International Brand Photographer, published author and mentor, wanted to improve her impressions and engagement on LinkedIn. So here we are chatting all things LinkedIn and what is working for this platform right now. Kier is passionate about empowering ambitious business owners to have the confidence to stand out and be seen for themselves, shining for their difference. She is an expert in visual branding after over 20 years in Marketing and Visual Merchandising in multinational corporations, today she loves to help business owners to thrive and grow with her unique approach and experience infront of the camera. Check her out on social: https://www.linkedin.com/in/kier-adair-brand-photographer/  
If there is one person to learn from that knows and understands confidence on camera, it's Augie Johnston.  Ex semi-pro basketball player turned entrepreneur Augie talks us through the 'basics' and tips to using your mobile phone to record videos, plus the three absolute must types of videos you will need as an online business owner. Connect with Augie here: https://www.linkedin.com/in/augiejohnston/  Check out his business with done for you services; editing videos: https://vidchops.com/  
Meet Rachel Hernandez who spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites. Her and the team at The Hoff help clients to online retailing success and I’m delighted to have her on to chat all things AI. In this episode Rachel and I go through examples of how we have used AI, how and when you should use AI, some tools we have used, some absolute no no’s and of course, yes’s for AI and also talk about The Hoff SEO discount they have running at the moment. SEO Discount: https://www.thehoth.com/seo-discount/ AI tools: ChatGPT: https://chat.openai.com/ Copymatic.ai https://copymatic.ai/ Bard (now Gemini) https://gemini.google.com/
Meg runs a data training and consultancy called Lore to help humanise the use of data in marketing and make it accessible for everyone to use effectively. In this episode, Meg and I chat about all things data and how it can help make your digital marketing work in your favour. We discuss why data is important, how to know where to get started, what mistakes people make and advice. Meg has an incredible template which EVERYONE needs to download, just here: www.lore-data.com/templates   Where can you connect with Meg?   LinkedIn: https://www.linkedin.com/in/megan-thompson-2250a816/   Website: https://www.lore-data.com/
Laura is an expert in helping people over come their inner obstacles, helping anyone who wants to become more self-confident without feeling held back by their self-doubts.  In this episode, Laura takes us through some practical (and relaxing) techniques to understanding WHY you’re not confident and how to move forward.  Showing up on social media, being true to yourself and believing in yourself are absolutely key to seeing success and sales in your business I highly recommend her hypno-visualisation to help you understand your self doubts and help you move forward.  Check it out: https://lauraartero.com/thefemtrepreneur
Leoni helps business owners who are big-picture thinkers/wanting to take their businesses to the next level and build their brand on solid and strategic foundations.  (And what that basically means is working on their brand identities and websites that leave their clients screaming ‘hell yes’ I want to work with them!)   In this episode, we go through what it takes to build a strategic and solid brand in order to bring you in clients and sales and therefore business growth. Leoni even gives you a little freebie to help get you started on your brilliant brand foundation ;) To connect with Leoni, head to Insta To get her absolute must freebie, go here
Vicki is a product creation expert who founded Tiny Chipmunk, a bamboo baby brand, when her second child was just 6 weeks old.  She launched and grew the brand to 5 figures and has written a book to help anyone considering creating their own products to sell.   In this episode, Vicki talks us through what it takes to write and launch your own book.  It is INSANELY insightful, but the book itself sounds incredible for anyone looking to launch their product on Amazon.   To buy the book: https://www.amazon.co.uk/dp/1399954180   To check out her ‘Bring Your Product To Life’ podcast which is packed with even more advice:  https://podcasts.apple.com/gb/podcast/bring-your-product-idea-to-life/id1502398440 https://vickiweinberg.com/free-resources/
Katie is a multi-award winning business mentor & Meta ads and business strategist who helps women in business get from where they are to where they want to be, by filling in their tech and marketing gaps, helping with launches, challenge and visibility. In this episode we talk about why just boosting posts and creating ads WON'T get you sales and so we go into details and practical steps to what you should be doing, to improve your conversion. Katie’s links: 5 steps to successful ads free masterclass: https://katiecolella.online/5-steps-ads Website- https://katiecolellasocial.co.uk/ https://www.instagram.com/katie_colella_social/ https://www.facebook.com/katiecolellasocial/
Lou is a mum of 2, married over 20 years and a digital accessibility & inclusion educator, helping businesses to understand accessibility and improve their reach online. In this episode, she shares her story of becoming visually impaired and how it affects her everyday life. We talk about why as business owners we should be making our social media content more accessible and even shares some VERY easy hints and tips. Listening to Lou has changed the way I create my content - I HIGHLY recommend it to change yours too! Free digital accessibility guide: http://subscribepage.io/fG0Va1 Free Facebook community: https://www.facebook.com/groups/460274282695583/?ref=share_group_link
Enfys is passionate about helping service-based business owners make more sales, more often. Whether you run an established business or are in the early stages of building your business there is so much Enfys can help you with. If you're looking to enhance your sales and elevate your business - listen to this! Head to her website for her free resources and to find out how to join her free Facebook Group. https://www.salestrainingwithenfys.co.uk/
Claire Shelley is an epic Facebook and Instagram Ads Specialist who works with coaches, course creators and service-based businesses, helping them to consistently attract clients and scale their businesses, using the power of paid advertising. In this episode  we talk about the power of an email list to ultimately sell more and help your business grow.  And gaining that growth quickly using ads.   How to create a scroll stopping Facebook ad https://www.subscribepage.com/scrollstoppingadguide
In this episode, Marianna takes us through the exact steps to creating a sales funnel and the biggest reason to build a marketing funnel and use a system. We also give you the systems we recommend and use to get you started! Her website Insta 10 things to set up your Kartra free workbook 
In this episode, Adam and I go into detail about using a podcast to build your brand and your business. Adam gives you tips on launching your podcast, growing your podcast and then of course monetising your podcast. He has a free challenge starting TODAY you must jump on! Or check out his Podcasting Business school. 
In this episode, I have the incredibly successful Sarah Birchall from Cub and Pudding come on to tell us how she has built her online clothing brand through social media. She tells us what she did - some real nuggets of information! Worth a listen to! Find more about her here: https://cubandpudding.com/pages/our-story Check out Sarah's Instagram masterclass here: https://cubandpudding.com/products/how-to-show-up-sell-with-confidence-on-instagram-masterclass
In this episode, Anne tells all when it comes to niching down.  She talks real facts about what her business was like before to what it is now.  The truth around an unsuccessful business to what is now a very successful business.  And she believes it's all because she niched down.  This is a must listen if you feel you need the inspiration and drive to start to niche down and target your one and only ideal client.
In this episode, Moira shares her story about how her business grew astronomically through speaking engagements.  She shares her practical hints and steps to get yourself out there with speaking opportunities.  Check out her challenge here: https://www.dialinyourdestinychallenge.com/ 
In this episode, Bex and I go over the old habit of procrastination and how it could be linked to perfectionism. Weirdly I never thought I was a perfectionist but after chatting with Bex I felt I could have tendencies! Hugely insightful ways to handle and move forward when we have habits of procrastination. Worth a listen if you struggle to just go for it on social media and show up! Sign up for Bex's free tips on stopping procrastination Check out Bex on Insta @thisisrebeccaann
In this episode Ina and I talk about the difference between marketing to a big audience vs a small audience. We all start with smaller audiences...so how do you market to them? Check out what Ina has to say - a 6 figure earner BEFORE even reaching 1k followers on any social media platform. She shares helpful sales hints and tips that don't feel weird or icky. Find her on Insta: https://www.instagram.com/yourengagementcoach/ Check out her post ideas for coaches: 100postideas.com Listen to her interview with Lisa Johnson: Episode 39 https://www.theglobalphenomenon.com/podcast/
In this episode Margaret and I dig deep into the importance of your ideal client and niching down. We go through how to do that, even touching on sales conversations and getting more people to buy from you. This is an absolute must listen to anyone finding their social media isn't working for them right now! To find out more on Margaret, head to: https://mgcoach.co.uk/ https://www.instagram.com/mgcoachuk/
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