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Each week, we bring you the latest trends in digital marketing. With detailed execution plans, subject matter experts and actionable insights into growing your business using digital marketing, the Simply Digital Marketing podcast will demonstrate how digital marketing can finally give you astonishing results in your business.
Hosted by Amy Atkinson, tune in to a show created for solopreneurs, small business owners, and everyday dreamers that want to learn how to form strong marketing strategies to position their brand and develop businesses that offer freedom to their founders.
Your host, Amy Atkinson, worked for big corporates (such as British Gas, Sainsbury’s, BT and Curry’s and PC World) and increased their customers and revenue by up to 300% in some cases.
Nowadays, she helps the small business and start up owners that really deserve it most and shows them how to line their own pockets with profits. She is a woman passionate about seeing people win in life and in business.
Simply Digital Marketing's founder, Amy Atkinson is a serial entrepreneur and a renowned expert on branding, consumer psychology, and marketing strategy. She is an avid speaker and business motivator.
66 Episodes
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In this episode of the advice series, Maria talks about her challenges of finding the time to create her social media content, we talk about her worry of feeling everyone is doing what she's doing and why is she the best person to go to AND we dig into her ideal client.
This episode is helpful if you feel you need to refine who your ideal customer is, if you struggle to find time for socials and if you feel as though you could do with a pep talk on keeping on going with your business.
Recommended podcast mic:
https://www.logitechg.com/en-gb/products/streaming-gear/yeti-premium-usb-microphone.988-000229.html?&utm_source=Google&utm_medium=Paid-Search&utm_campaign=Dialect_FY24_Q4_GBR_GA_G_DTX-LogiG-Creator_Google_na&gad_source=1&gclid=Cj0KCQjwncWvBhD_ARIsAEb2HW_KyS4y-9eVWwO3pvXbHfwGcyW34mO-ghye_wG6M_O7HvKQp5VCjXUaAoJtEALw_wcB
Connect with Maria if you want to improve your health, mindset and well being.
Insta: @youthfulliving_withmaria
Facebook: https://www.facebook.com/profile.php?id=100087764440452
Introducing the advice series! Celebrating the 50th episode of the Simply Digital Marketing podcast, I am starting an advice series where fellow entrepreneurs can come onto my podcast and we can chat through their social media challenges. They will come away with advice of what to do to improve their socials.
My first guest: Kier Adair; a London based, International Brand Photographer, published author and mentor, wanted to improve her impressions and engagement on LinkedIn. So here we are chatting all things LinkedIn and what is working for this platform right now.
Kier is passionate about empowering ambitious business owners to have the confidence to stand out and be seen for themselves, shining for their difference. She is an expert in visual branding after over 20 years in Marketing and Visual Merchandising in multinational corporations, today she loves to help business owners to thrive and grow with her unique approach and experience infront of the camera.
Check her out on social: https://www.linkedin.com/in/kier-adair-brand-photographer/
In this podcast episode I dive into using Facebook Groups as part of your strategy to drive more sales through social media in your business.
We go through the hideous advice out there, vs the simple stuff that works. Right from content types through to strategy. This episode gives you everything you need to know to use Facebook groups to your advantage. And that doesn’t mean - ohhhh this is my thing. It’s amazing and here’s why. Come and buy it. Because my friends. That doesn’t work.
Alice’s Free Facebook Strategy Guide: https://stan.store/wonderland_socials
Connect with Alice:
Insta: www.instagram.com/wonderlandsocials
FB Group: https://www.facebook.com/groups/growwithfacebookgroups
In this incredible episode with Stacey Cann (who is an award winning franchise strategist that helps business owners scale through starting and growing a franchise so they have more time, more money and more impact from their business.)
We dig into who could franchise, why they should franchise and how you can go about building this epic recurring revenue stream in your business.
Even I am now considering this as an option!!
You can connect with Stacey on social media at https://www.instagram.com/staceycannfranchisestrategist
Staceys freebie:
https://www.staceycann.com/stucktoscale
What a freaking episode to get you in the press and we're so lucky to have Natalie come and speak at Content Live as well.
In this episode Natalie takes us through;
What makes a good story
How to stand out in an inbox
Knowing where you belong (don't waste your time pitching everywhere)
From someone who is named one of the Trailblazing 45 Women Over 45 in PR by Women in PR UK, Natalie is an absolute freaking PR legend. She's the founder of Legacy Not Likes Movement and Natalie Trice Publicity, she has shit loads of experience working with incredible people and the list is frankly endless.
Follow her on Insta: https://www.instagram.com/natalietricepublicity
Download the first chapter of her book: https://natalietrice.kit.com/ed6bca9395
Burnout out? Stressed with no time to do anything about it or prioritise yourself?
Going for a walk is what you've been told to do. Prioritise yourself is what you've been told to do.
But, you haven't heard what Georgie has to share. It only takes 5 minutes to do two tips of hers. This is a must have listen!
Georgie Shears is a Nervous System Strategist. ICF-Certified NeuroSomatics Nervous System Regulation Specialist & Creator of The SHIFT System™.
She is a specialist in nervous system regulation with over 12 years of lived and professional experience – supporting high-performing founders and leaders who are carrying a lot across life and leadership.
Georgie and I cover 3 main talking points:
- How nervous system dysregulation shows up in high achievers - and how it's quietly costing you more than you realise
- Why scaling your internal capacity is the real key to sustainably scaling your business
- The ripple effect of a regulated nervous system - how it transforms leadership, relationships, and the way you experience life
Download her Nervous System Guide here
Get 1 month free in REGULATE using the code - FEMTREPRENEUR
Follow her on Insta - @georgieshearsstrategist
Sarah Cooper is living proof that LinkedIn can totally transform your business.
After 20 years in film and TV and alongside that the past 10 years in her online health and wellness business, Sarah discovered LinkedIn during lockdown (with a baby, a toddler, and zero time to waste).
What happened next? She signed over 100 clients in a year, won awards, and started speaking at events and on podcasts.
Now Sarah loves to show other incredible women in business how and why LinkedIn should be an essential tool in their business toolkit.
In this podcast we talk about the three things you need to be doing on LinkedIn to bring in more leads.
If you aren’t connected already, go say hi to Sarah: www.linkedin.com/in/sarahcooper-energydealer
Lisa Raehsler is a powerhouse when it comes to ads. As the founder of Big Click Co. and an award-winning paid media strategist, Lisa brings over 20 years of experience in PPC and social ads and if you’re looking to start out with ads this will be a game changer of a podcast episode.
It’s the cost of living crisis and there is a certain strategy you should be following to make the most out of your ads budget.
✅ Sharpen your messaging around real value
✅ Shift budgets to what’s working right now
✅ Use AI-powered bidding and smart targeting
Connect with Lisa here:
https://www.linkedin.com/in/lisarockssem/
https://x.com/lisarocksSEM
Sarah is an absolute legend at helping ambitious women to achieve financial freedom.
We dig into whether you need to charge more, the cost of living crisis, improving your self-worth around earning more AND we also talk about how the money you're earning already could be enough. You just don't realise where it's being spent. Not necessarily about the money and what you earn.
Do the incredible quiz here to find out why you spend your money and on what:
https://www.sarahbrillcoaching.co.uk/sacred-money-archetypes-quiz
Katie Godfrey is a fricking powerhouse with multiple businesses under the KG brand. She has a beauty salon, training academy, product range & coaching business, she’s also written two books. She helps beauty businesses across the world scale, make more money and have freedom within their business.
We discuss how to and when to scale your income with multiple income streams, juggling it all whilst being family orientated and managing kids. The good, the bad AND the ugly.
I share something I haven't shared publicly before.
The Business Planner: https://kgprofessional.ac-page.com/kg-business-planner
In this episode, I am chatting with Dr Tania King-Mohammad, The Wealth Strategist - a former NHS doctor turned serial entrepreneur who went from thousands of £££ in credit card debt to life and financial freedom through building a £7 figure property portfolio and as a successful high ticket business strategist. She now dedicates her time to supporting clients on how to attract and convert high-ticket clients consistently, thereby elevating their impact and income for an extraordinary life and business.
We discuss creating more sales in your business but also how to create high ticket sales and why you're not currently managing to sell high ticket.
We even dig into how to attract high ticket clients.
Tania is bringing out a book - join the waitlist here.
Follow Amy
Follow Tania
Good personal branding could be the difference in whether you make money online or not. It helps people find you/know you and build up trust in you. How? You might ask... Well, if you have a strategy that you're implementing consistently and your content and offer meets the needs of your ideal client..but they aren't remembering you and what you have to offer because you don't have a well defined brand...then that is why sales aren't rushing to you. In this episode we go into understanding your ideal client and the nitty-gritty of what to spend your money on when you want to enter the next level phase of your business.
Attract your next level ideal client workbook
Follow Jacquie on Insta
Understand your ideal client masterclass and workbook
Follow Amy on Insta
Meg Calvin helps business owners write, market and sell their Amazon Bestselling books on Kindle, paperback and Audible. She’s a writing and marketing coach, author, wife, mom, friend and master air guitar player.
In this episode we dive into journaling and how and why it can be a game changer for your business growth and success. If you're anything like me, you might be thinking how the hell can it help, but we go into all of it and also ways you should journal. Hint - it's not that hard ;)
Journaling Masterclass
Instagram
Sam is a business mindset Coach, who empowers women, to build amazing businesses with incredible incomes, so they can have more money, more time and best of all more fun!
In this episode we dive into my money stories I have experienced AND stories of our clients so you can see which ones resonate with you. I learnt to move past my first money block from listening to something exactly like this, so this episode is an absolute must to help you move past your money blocks to grow your business to £10k months and higher.
Money Mastery Bundle
Instagram
Business Mindset Collective Facebook Group
Charlie is the Founder of The Creative Strategy Lab and is a paid ads and creative strategy expert and we’re going to be talk about all things ideal clients. I know a lot of you might think you know your ideal clients. BUT I know you’re not getting engagement, reach or most importantly sales from social media. SO, your ideal client probably needs work.
This episode is the first time I have talked about knowing your ideal client in this way. Enjoy! It's a blinder of an episode.
For Charlie's freebie head here: https://thecreativestrategylab.com/
Bree Fox is a lifestyle coach, who helps women in business to create the lifestyle of their choosing through working on mindset, movement and organisation.
In this episode, we have a giggle for one but we chat about mum guilt, reducing the mental workload and burn out. Bree talks us through some flipping awesome tips about getting ahead of your day to help with all this.
Side note: This is probably one of my favourite episodes I have ever recorded. Bree is hilarious.
5 Ways to Get Ahead of your day
Connect with Bree on Instagram
Connect with Bree on Facebook
In this episode, Jodie (who is an awarding winning systems and growth strategist and supporting 6-figure businesses) takes us through the things you could be missing when creating your sales funnel and the biggest reason people don't make sales from their funnels. We talk about how important it is to look at what's working and she's even created an analysis cheat sheet, so you can see which lead magnet is working best for you!
Check her out on Insta
Lead Magnet Analysis
If there is one person to learn from that knows and understands confidence on camera, it's Augie Johnston. Ex semi-pro basketball player turned entrepreneur Augie talks us through the 'basics' and tips to using your mobile phone to record videos, plus the three absolute must types of videos you will need as an online business owner.
Connect with Augie here: https://www.linkedin.com/in/augiejohnston/
Check out his business with done for you services; editing videos: https://vidchops.com/
Meet Rachel Hernandez who spearheads the world’s largest global network of trusted media outlets, link partners, and global news websites. Her and the team at The Hoff help clients to online retailing success and I’m delighted to have her on to chat all things AI. In this episode Rachel and I go through examples of how we have used AI, how and when you should use AI, some tools we have used, some absolute no no’s and of course, yes’s for AI and also talk about The Hoff SEO discount they have running at the moment.
SEO Discount: https://www.thehoth.com/seo-discount/
AI tools: ChatGPT: https://chat.openai.com/
Copymatic.ai https://copymatic.ai/
Bard (now Gemini) https://gemini.google.com/
Meg runs a data training and consultancy called Lore to help humanise the use of data in marketing and make it accessible for everyone to use effectively. In this episode, Meg and I chat about all things data and how it can help make your digital marketing work in your favour. We discuss why data is important, how to know where to get started, what mistakes people make and advice.
Meg has an incredible template which EVERYONE needs to download, just here: www.lore-data.com/templates
Where can you connect with Meg?
LinkedIn: https://www.linkedin.com/in/megan-thompson-2250a816/
Website: https://www.lore-data.com/
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