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PHD's Media Weekly is our flagship podcast focussed on keeping future-facing marketers up to speed with what the latest media news and events mean for them and their marketing agenda. Regular PHD hosts are joined by marketer and industry guest contributors to break down the week’s media news and events for marketers to keep them across the fast-paced media agenda and ensure they are staying ahead of their game.
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After over 75 episodes in which we’ve hotly discussed, debated and explored the media and marketing agenda, PHD’s Media Weekly podcast in its current form is coming to an end. So, what better way to go out with a bang than to bring you the best bits from this year!
We’ve got some great memories coming up in our Media Weekly time machine, from the fabulous behavioural science guru Richard Shotton, to Cannes PR President Jo-Ann Robertson, to CMO-turned-effectiveness-guru, System 1’s Jon Evans, so do yourselves a favour, grab a coffee (or whatever is your tipple of choice), and settle in for a great show!
In today's episode, we have a fascinating chat with Louise Johnson, Global CEO of Fuse. With the FIFA Women’s World Cup starting next week, Louise will be revealing her tips on how to score in sports marketing – specifically women’s sports sponsorships - the challenges, the opportunities, and how to really nail this space.
Listen as we discuss:
What it’s like being the only female CEO in the UK sports marketing industry
Levelling the playing field in women’s sports marketing
How to get sports sponsorship right
We're back this week for part two of our special Media Weekly Cannes 2023 wrap, where we'll be continuing our chat with Luke Southern, CEO of Drum.
In this episode he’ll be talking through the main themes of the festival, highlighting some of his favourite PHD award-winning campaigns, and answering the thorny question: is Cannes still relevant? Tune in to find out his answer...
Listen as we discuss:
The key themes of Cannes 2023
The stand-out work from this year's festival
Is Cannes still relevant?
Missed Cannes? Don’t worry! In part 1 of a special 2-part Media Weekly Cannes 2023 wrap, we’ll be having a chat with Luke Southern, CEO of Drum. He’s just returned from the south of France, where he sat on the jury for the Entertainment for Music Lions. He’ll be taking us through his highlights and favourite campaigns of the week and talking to us about the panel he chaired, #ForTheWin, which explored the awesome brand partnership between CUPRA, Xbox and Forza.
Listen as we discuss:
• Behind-the-scenes of the Entertainment for Music Lions jury
• How Muhammad Ali inspired a Grand Prix winner
• The watchouts for brands who want to win big in the gaming and virtual worlds
In today's episode, we are joined by Philippa Brown, CEO of PHD Worldwide, and former jury president at the Cannes Lions International Festival of Creativity. With Cannes kicking off next week, Philippa is here to share her insights, and predictions for this year's festival.
Listen as we discuss:
Why the Lions are still relevant
Philippa's behind-the-scenes insights
A sneak peek at Omnicom's plans for the event
In this episode of the Media Weekly, we're joined by CMO turned effectiveness guru, Jon Evans. Not only is Jon the Chief Customer Officer of global marketing research and effectiveness company, System 1, he’s also the host of the popular Uncensored CMO podcast.
Listen as we discuss:
Building brands through creativity
The impact of AI on advertising
Whether the Cannes Lions are losing their effectiveness bite
1In this episode of the Media Weekly, we're joined by Aparna Sundaresh, former Global Chief Marketing and Digital Officer at ekaterra, the world's largest tea brand. Tune in as Aparna tells us how she creates a powerful culture of creative high performance.
Listen as we discuss:
How can marketers balance effectiveness with efficiency
The best way to brief your agency
Her Golden Rules of Creativity
In this episode of the Media Weekly, we're joined by Matt Prentis, Head of Planning at PHD Global. Tune in as Matt talks about his popular blog, "The A to Z of Media Planning", which he created to help young media professionals (and non-media specialists) navigate the industry.
Listen as we discuss:
The huge gap in media training which led him to found the “A to Z of Media Planning”
Whether there’s a crisis of creativity in the industry
Tips to help marketers and media planners become more creative
This episode is a Media Weekly special, coming from Advertising Week Europe 2023, where some of the greatest minds from brands, agencies, media and technology — as well as from wider pop culture — have gathered this week in London to debate the biggest issues that are shaking and shaping our industry.
Chris Stephenson, Global Head of Strategic Engagement at OMG, is joined by Mike Fletcher, Founder and Director of content agency Slippy Media, to discuss the highlights from the conference this week.
Key topics include:
The complex space of Connected TV
Data-driven decision making
The impact of Generative AI on the industry
What are three key questions marketers need to ask to unlock the power of teams? Find out in this week's episode, where we're joined by Charlotte May, Senior Strategy Director, PHD UK.
Tune in as Charlotte tells us about her coaching business 'Your Future Space', and the importance of nailing your team vision.
Listen as we discuss:
Why having a team vision is just as critical as having a brand vision
How marketers can build effective teams
How having a team vision can impact your bottom line
This week, we're back again with Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part-two of this Media Weekly special, Jo-ann is going to be talking about safety in brand and influencer partnerships, and why brands should get involved in this space
Listen as we discuss:
The playbook for getting partnerships right
How to mitigate the risks of getting them wrong
What’s next in this space
This week, we're joined by Jo-ann Robertson, CEO Global Markets for PR agency Ketchum, and the upcoming president of the PR jury at Cannes.
In part one of a special two-part Media Weekly special, Jo-ann gives us the lowdown on what goes on behind the closed doors of a Cannes jury room and what to expect from 2023’s creative crop.
Listen as we discuss:
What’s exciting about this year’s contenders
Exactly what the PR jury will be looking out for
Her top tips for cracking Cannes
This week, we’re joined by PHD Global’s Chief Strategy Officer, Rohan Tambyrajah, who’ll tell us about his predictions about the headwinds buffeting the ad industry in 2023. This follows his fantastic keynote appearance at the Contagious Live Radar event a few weeks back.
Listen as we discuss:
The main challenges facing the ad industry in 2023
The role AI will play moving forward
The emerging technologies predicted to have a real impact
Today is part two of our 2-part interview with the brilliant Richard Shotton. If you missed it last week, his new book The Illusion of Choice: 16½ psychological biases that influence what we buy has already been an Amazon Best Seller and is getting rave reviews online.
Listen as we discuss:
💭 In a cost of living crisis, what biases can we use to help consumers choose our brand
💭 What advice is there for marketers who want to make the most of the increasing retail media opportunity
💭 From a behavioral science POV, do consumers really care about brand purpose? Does it impact their purchasing decisions to the extent marketers think it does?
This week, we are joined by Richard Shotton – acclaimed author of The Choice Factory, and founder of Astroten, a consultancy that applies findings from behavioural science to improve marketing.
Tune in to hear Richard talk about his hot off the press new book, The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy, the #1 Best Seller in Sales & Marketing books on Amazon.
Listen as we discuss:
Richard’s behavioural science ‘playbook for marketers’
How cognitive biases impact media channel choice and the implications for media placement
How biases differ across regions and local markets
This week, we are joined by James Buckle, Chief Digital Officer at PHD Global, and Amy Tocock, Director of Investment Strategy at PHD UK, to talk about the rise of connected TV. Tune in and discover how brands can use CTV effectively to reach the right audiences.
Listen as we discuss:
What are the main opportunities for brands in the CTV space?
What are the main challenges with CTV and how can they be solved?
What are the biggest CTV trends emerging over the next few years?
Today is a very special show in celebration of Women's History Month, hosted by Emma Flaxman, PHD Marketing Wellbeing & DEI Partner. Tune in as we break down the week's media agenda, making some leaps into what it means for communications and marketing.
Our guests this week include Nicola Dhanjal, Client Partner, PHD UK; Louise Twycross-Lewis, Head of Insight, PHD UK; and Imogen Bourke, Head of Strategy APAC.
Listen as we discuss;
💭 How brands are connecting with women through advertising
💭 Subverting gender stereotypes
💭 Best-in-class examples of women’s depiction in ads
In today's show, Gianluca Baroni chats all things Generative AI with Sofia Pires, PHD Global Strategy Director. Sofia is also a winner of the IPA’s President’s Award for her work on the impact of technology on people’s decision making and how it affects marketing.
Listen as we discuss:
The impact of generative AI on marketing
The collapsing gap between human and artificial intelligence
How generative AI is changing how we communicate with consumers
In this week's Media Weekly, we continue our conversation with Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to explore safety in Web3 and the Metaverse.
Listen as we discuss:
What brands should watch out for
How agencies can help with brand safety
The benefits and opportunities
In this week's Media Weekly, we're joined by Jamie Lyons, Head of Digital Product Development & Gaming at PHD, to discuss safety and regulation within Web3 and the Metaverse.
Listen as we discuss:
The overall risks in these new online environments
Children's safety within the metaverse
Regulation and governance
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