Engaging Marketeer

Want to start a business and make money straight away? Of course you do. But what if the real goal shouldn't be quick cash at all? In this episode of The Engaging Marketeer, Darren sits down with Cheryl White, founder of Apollo Care and a franchise consultant who has helped businesses across the UK turn their companies into successful franchise networks. During their conversation, Cheryl explains a reality many new business owners struggle with - you don't launch today and start signing clients tomorrow. That isn't how strong businesses are built. Instead, the focus is on building something far more valuable... a sustainable business that generates consistent revenue, grows over time and eventually becomes a saleable asset. If you've ever considered starting a business, buying into a franchise or scaling your company through franchising, this episode gives an exclusive look into how it works behind the scenes.  More about Cheryl: Cheryl White is the founder of Apollo Care and an experienced franchise consultant with more than 30 years in health and social care. After starting Apollo Care from scratch, she grew it into a successful care brand with franchises across the Northwest, Wales and the South. Alongside running Apollo, Cheryl helps other business owners franchise their companies, with a strong focus on sustainable growth, solid systems and long term value. She is known for her practical approach, high standards and commitment to building businesses that make a genuine difference. You can connect with Cheryl here: Website: https://www.apollocare.co.uk/ LinkedIn: https://www.linkedin.com/in/cherylwhitefranchising/ Facebook (Personal): https://www.facebook.com/cheryl.white.397/ Facebook (Business): https://www.facebook.com/apollocareservice Instagram: https://www.instagram.com/cherylwhite_franchising/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

If your business can’t run without you, you don’t own a business. You have a job. Most owners start with the same vision - more income, freedom and time. Then, reality kicks in, and suddenly you’re buried in the day to day of chasing sales, answering everything yourself and wondering why growth still feels hard. In this episode, Rod and Darren unpack why so many businesses get stuck there and how to break out of it. This is about building something that has value beyond you - something that can grow, scale and eventually run without you being glued to it. If that’s the goal, this conversation is essential listening. More about Rod Rod Kuchta is a business coach who works with UK-based small business owners to help them regain control of their companies, their time, and their long-term goals. Drawing on a background in sales leadership and business development, he specialises in helping owners step out of the day-to-day operations of their businesses so they can focus on growth, strategy, and building teams that can operate independently. Through coaching, Rod helps business owners identify the gap between where their business is today and the vision they originally set out to achieve. His approach focuses on empowering teams, improving processes, strengthening leadership, and creating businesses that are sustainable, scalable, and ultimately valuable enough to sell or step away from. Rod works with entrepreneurs who want more freedom, more time, and a business that delivers the lifestyle and financial results they originally started out to create. You can connect with Rod here:  Website: https://entrepreneurscircle.org/coaches-directory/info/rod-kuchta/ LinkedIn: https://www.linkedin.com/in/rod-kuchta/ Facebook: https://www.facebook.com/p/Kuchta-Consulting-Ltd-100080935483410/ Instagram: https://www.instagram.com/therodkuch/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Going viral is NOT a strategy! In today’s episode of The Engaging Marketeer, Bron Watson breaks down one of the biggest misconceptions in modern marketing: visibility without direction. Likes and connections aren’t a strategy, and neither is going viral. Bron explains why marketing only works when the long, medium and short game are aligned, and why every action has to answer one simple question: what are we doing next? Awareness on its own doesn’t pay the bills, and engagement on its own doesn’t grow a business. If it doesn’t lead somewhere meaningful, it’s just noise. This isn’t simply a theory, either - Bron built and continued to lead her business through a double cancer diagnosis. So when she talks about resilience, long games and strategy, she’s speaking from lived experience, not just marketing textbooks. If you’re serious about growing your business, building loyal fans and making your marketing drive revenue, this episode will challenge the way you think. More about Bron: Bron Watson is an Australian marketing strategist, business owner, and founder of The Social Coach and The Serenity Project. With decades of experience across corporate marketing, healthcare, and education, Bron combines commercial insight with deep personal resilience. After building a successful marketing business, Bron was diagnosed with breast cancer in 2017 and later with multiple myeloma in 2023. While continuing to run her business, she developed The Serenity Project, a framework that blends science, mindset, and practical resilience to help people navigate adversity. Bron now works with small business owners to build raving fans through strategic marketing, while also advocating for a more human, trauma-aware approach to healing and healthcare. You can connect with Bron here: The Social Coach: https://thesocialcoach.com.au/ The Serenity Project: https://serenityproject.com.au/ LinkedIn: https://www.linkedin.com/in/bronwatson/ Facebook: https://www.facebook.com/bronwatsonme/ Instagram: https://www.instagram.com/bron_watson/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Ever wanted to build a new life in another country? In today's episode of The Engaging Marketeer, immigration expert Oleg Schindler reveals his experience of moving to Canada, and how others can follow the same path. This conversation goes far beyond visas and paperwork, however. Oleg and Darren dive into how immigration systems work behind the scenes, the political realities shaping decisions and why these conversations matter whether you run a business, lead a team or are simply curious about how the world is changing. More about Oleg Oleg Schindler is a licensed Canadian immigration consultant and the founder of two immigration practices based in Toronto and Ottawa. Originally from Ukraine, Oleg immigrated to Canada himself, giving him first-hand experience of the immigration process and the challenges faced by newcomers. He specialises in helping individuals and families secure permanent residence, work permits and study pathways, as well as guiding entrepreneurs through Canada’s Start-Up Visa programme. Alongside his consultancy work, Oleg runs a specialist marketing service for immigration law firms and regulated consultants, helping them grow their practices through industry-specific content strategies built on real-world testing. With a background in history and political science, Oleg combines practical immigration expertise with a deep understanding of policy, economics and global affairs, offering clients clear, strategic advice tailored to their individual circumstances. You can connect with Oleg here:  Website: https://schindlervisa.ca/ Facebook: https://www.facebook.com/oleg.v.schindler/ Instagram: https://www.instagram.com/schindlervisa/ LinkedIn: https://www.linkedin.com/in/oleg-schindler/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

We spend years studying for exams and learning job skills, yet no one teaches us how to manage the one thing that controls it all… In this episode, Harry Mansfield explains how your thoughts drive your emotions, habits, resilience and, ultimately, your results. It's the difference between giving in and pushing through - between staying stuck and stepping forward. Just like an elite athlete who crosses the finish line on mindset alone, we all rely on mental strength far more than we realise. If you want to understand why you think the way you do, and how to take back control, this episode is essential viewing. About Harry: Harry Mansfield is the founder of Awareness Key and is known as a mind power champion. She delivers practical training on how the mind works, helping people build resilience, improve performance, and manage difficult mental states. Her work focuses on proactive, preventative support, including tools for handling low mood, anxiety, addiction patterns, and suicidal thoughts, alongside mindset coaching for goals and achievement. She also speaks publicly and offers one-to-one discovery calls through Awareness Key. You can connect with Harry here: Website: https://awarenesskey.co.uk/ Facebook: https://www.facebook.com/awarenesskey/?locale=en_GB Instagram: https://www.instagram.com/theawarenesskey/ LinkedIn: https://www.linkedin.com/in/harry-mansfield-mindpower-champion-4924071b3/ YouTube: https://www.youtube.com/channel/UCR9Goi7SK-Ps0XaAWodh9Ag About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Most businesses don’t struggle because they’re bad at what they do. They struggle because nobody finds them interesting enough to care! Today's episode of The Engaging Marketeer is all about what actually makes a business stand out when everyone sounds the same, looks the same and says the same safe things. From why so much marketing feels painfully boring, to how trust is really built and why relying on word of mouth alone is a dangerous game, this one pulls apart a lot of assumptions people have come to rely on. The full episode with Canadian marketing expert Chris O'Shea is now available to stream on all platforms. About Chris:  Chris O'Shea is a marketing and business advisor based in Canada, working closely with small and growing businesses to help them stand out, build demand, and grow sustainably. With a background spanning tech, marketing, and advisory work, Chris focuses on cutting through noise, challenging safe thinking, and helping business owners understand what actually drives attention, trust, and long-term value. His work sits at the intersection of strategy, marketing, and real-world business fundamentals, with a strong emphasis on clarity, relevance, and human connection. Chris regularly shares his thinking through LinkedIn content and public speaking, offering practical insight for business owners navigating change in an increasingly competitive and fast-moving landscape. You can connect with Chris here:  LinkedIn: https://www.linkedin.com/in/chrisoshea11/ YouTube: https://www.youtube.com/@ChrisOShea About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

This is one of those conversations that stays with you long after it ends... In this week’s podcast, Korina and Darren talk about clutter, comparison, social media pressure and the emotional weight we attach to our homes and belongings. This goes deeper than organisation tips or tidy rooms - Korina reveals how our environments affect our mental wellbeing, how comparison with others wears us down and why being intentional with what we keep is not about perfection, but about peace. If you’ve ever felt stuck, cluttered or stressed by your surroundings or by expectations that do not really fit your life, this episode is for you. More about Korina:  Korina Venn is a professional organiser and decluttering specialist who helps people create calmer, more balanced homes through practical and sustainable organisation. She takes a holistic approach that considers lifestyle, wellbeing, and personal circumstances rather than rigid rules or aesthetics. Through her work with Tidy by KV, Korina supports individuals and families to reduce overwhelm, regain control of their space, and build habits that last. You can connect with Korina here: Website: https://tidybykv.co.uk/ APDO: https://www.apdo.co.uk/member/korina-venn.html LinkedIn: https://www.linkedin.com/in/korina-venn-karagiannakis/ and https://www.linkedin.com/in/tidybykv/ Facebook: https://www.facebook.com/TidyByKV/ Instagram: https://www.instagram.com/tidybykv/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

How many powerful ideas die because someone feels guilty for wanting more? In today’s episode of The Engaging Marketeer, Meg Calvin shares what she kept seeing at conferences - people pulling her aside, lowering their voices and almost confessing their book ideas like secrets. Not because their ideas were bad - but because they were wrapped in shame, fear and the belief that wanting to share their work, or earn from it, somehow made them greedy or wrong. This changed everything for ex-preacher Meg, and became her turning point for helping others. The work she does now is about trusting your instincts and putting meaningful ideas into the world - without guilt attached. If you have ever talked yourself out of sharing something that mattered to you, this episode will hit close to home.  More about Meg: Meg Calvin is a Kansas based author, coach, and book coach who helps entrepreneurs and leaders turn the ideas in their head into published books that build authority and grow their brand. After years in ministry, including preaching from the age of 13, Meg now supports clients through the full journey of writing, marketing, and selling their books, with a focus on clarity, confidence, and creative integrity. She is also an improv performer with the troupe Snark Side of the Moon, and brings that same presence, play, and sharp communication into her coaching and speaking. You can connect with Meg here:  Website: https://www.megcalvin.com/ Facebook: https://www.facebook.com/meggie.calvin Instagram: https://www.instagram.com/heymegcalvin/?hl=en Audible: https://www.audible.in/author/Meggie-Lee-Calvin/B074L9XZ4B Amazon: https://www.amazon.co.uk/stores/Meggie-Lee-Calvin/author/B074L9XZ4B About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

What if the reason clients remember you has nothing to do with your website, ads or emails? Darren poses this simple question: What can you send, do or create that actually makes someone stop, smile and think about your business days or even weeks later? Today's episode of The Engaging Marketeer is all about building real relationships in business. You'll hear why physical gestures or unexpected interactions can create trust and loyalty, and how something as simple as a thank you can do the work your marketing can't. If you want clients or referral partners to remember you for all the right reasons, this episode will give you plenty to think about.  About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

What happens when the career you worked so hard for no longer fits the life you are living? In this episode of The Engaging Marketeer, Ann Currie shares her story of leaving the legal profession after nearly 20 years when she hit burnout, and questioned everything she thought success was supposed to look like. She and Darren discuss the warning signs she ignored, the pressure of long hours and expectations and how a need for freedom led her to rethink work entirely - leaving behind the courtrooms for camper vans! If you have ever felt stuck in a career that looks good on paper but feels wrong day to day, this conversation will resonate. Discover practical insights, hard earned lessons and reassurance that it is possible to change direction without having everything figured out in advance. More about Ann: Ann Currie is a former solicitor who made a bold career shift in search of a happier, more balanced working life. After nearly 20 years in law, she left the profession following burnout and went on to build her own camper van rental business, using it as a practical way to learn marketing, websites, and social media from the ground up. Ann now works in marketing and communications, primarily supporting smaller businesses and events that do not have in-house teams or large budgets, bringing a strong focus on clarity, consistency, accessibility, and brand voice. You can connect with Ann here: LinkedIn: https://www.linkedin.com/in/ann-currie-a9b23b33/ Instagram: https://www.instagram.com/ann.currie88/?hl=en Threads: https://www.threads.com/@ann.currie88/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

More leads will not fix a broken business. Spending money on SEO, ads or networking without a proper sales process is one of the fastest ways to burn through a marketing budget and see nothing in return. In today's episode of The Engaging Marketeer, discover why marketing should never come first, how slow or inconsistent follow ups are doing more damage than you think, and why so many businesses blame marketing when the real issue is happening after the enquiry comes in. If referrals have dried up, leads have gone cold and work feels unpredictable, this episode will make you rethink your sales process. About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Not every success story starts with a win. In today's episode of The Engaging Marketeer, Nathan Brown talks openly about the early missteps that shaped his career. From projects that went wrong, to being made redundant, to rebuilding teams before he really knew what he was doing, this is a proper, honest conversation about learning the hard way, and why some of the moments that feel like failures at the time turn out to be the foundations for everything that follows. It's safe to say that Nathan is now smashing it. If you’re running a business, growing a team or feeling like you are figuring things out as you go, this episode is for you. Start the new year off on the right foot by giving this one a listen.  About Nathan: Nathan Brown is the founder of Robus Marketing, a UK based digital marketing agency that works heavily with franchise networks. He has no formal A levels or degree and started out in live music and events before moving into the care sector, where he progressed into senior roles and then took responsibility for marketing and sales. He later completed a Level 6 Diploma in Professional Marketing with the CIM. After being made redundant in 2014, Nathan became Marketing Manager for a home care franchise, which shaped his franchise marketing experience. He launched Robus Marketing in 2017, grew it primarily through business networking and retained relationships, and now runs a fully remote team across the UK and the Philippines delivering Google Ads, social media, website projects, and marketing strategy, while he focuses on sales, client relationships, and scaling systems. Connect with Nathan:  Website: https://robusmarketing.com/ Facebook: https://www.facebook.com/robusmarketing/ Instagram: https://www.instagram.com/robus_marketing/ LinkedIn: https://www.linkedin.com/in/nathanbrownp/ Company LinkedIn: https://www.linkedin.com/company/robus-marketing/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Do you give people a second chance if they waste your time? Your time is your most valuable asset - and once it's wasted, you don't get it back. In today's episode of The Engaging Marketeer, Darren goes deep on professional standards, boundaries and why how people handle their diary tells you everything you need to know about how they value your relationship. This isn't about being rigid or difficult - it's about protecting your time, setting clear expectations and deciding when a second chance is earned rather than automatically given. About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.uk Support the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

"It’s a very painful lesson learned" In this week's episode of The Engaging Marketeer, Darren is joined by Les Murray. Les is both an executive coach and leadership consultant who works closely with business owners, managers and founders to sharpen strategy, simplify operations and build leadership teams that truly thrive. During this conversation, Les explains why some roles are only truly valued once they’re gone and the costly lessons businesses learn as a result. About Les Murray: Les Murray is a coach and speaker at 20-20 Coaching, working with individuals and business leaders who want greater clarity, confidence, and stronger decision making, particularly when operating under pressure or responsibility. His journey into coaching and public speaking did not come from performance or presentation, but from recognising moments where he wanted to help others and realised he was not yet equipped to do so effectively. That honesty led him to develop his communication, thinking, and leadership skills through environments such as the Professional Speaking Association. Les focuses on competence before confidence, helping people grow into leadership roles through clearer thinking, better questions, and personal accountability. His work centres on the belief that real development starts by acknowledging gaps, taking responsibility, and committing to consistent improvement. You can connect with Les here: LinkedIn: https://www.linkedin.com/in/lesmurray/ YouTube: https://youtube.com/@20-20management?si=_Ca9_0UANYAklH7v Website: https://20-20management.com/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Some stories stop you in your tracks. For The Engaging Marketeer’s special 200th episode, Darren invited BNI Global Convention host Greg Davies-Polaine to share tales that every business owner needs to hear. Greg has a way of turning real life moments into valuable lessons. He talks about resilience, consistency, the power of community and why the people around you can accelerate your progress faster than any tactic or trend. This episode goes deeper into how you build trust, stay top of mind and create opportunities simply by being the person others rely on. If you want practical mindset shifts and a fresh perspective on what drives long term business growth, this is the episode to watch. About Greg Davies-Polaine: Greg Davies-Polaine is the executive director for BNI in London South East and Croydon, a role he describes as “the best job in the world” because it allows him to help business owners grow through meaningful relationships. A former signage company owner, he built his reputation inside BNI as a leader, trainer and storyteller, eventually creating his public speaking persona, The Story Fella. Greg has launched and grown multiple successful chapters, including long-standing groups such as Achievers in Sussex, and has gone on to host both the UK National Conference and the BNI Global Convention, including the main stage in Hawaii. Alongside co-authoring books such as Infinite Legacy with Dr Ivan Misner, he continues to champion the power of stories, structured networking and “givers gain” as tools to change lives, support local charities and create business communities that outlast the people who start them. You can connect with Greg here: LinkedIn: https://www.linkedin.com/in/gregdavies1979/ Facebook: https://www.linkedin.com/in/gregdavies1979/ Instagram: https://www.instagram.com/gregdavies1979/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

A single interview question could cost your business thousands… and most employers don’t even realise they’re asking it. In this week’s episode of The Engaging Marketeer, HR expert Joanne Moss explains why small, everyday mistakes in hiring and people management can lead to five-figure consequences. She talks about how one inappropriate question can trigger a discrimination claim, and why “I didn’t know” is never a defence when things go wrong. Jo also breaks down the hidden HR risks most business owners overlook, and explains the steps every employer can take to protect themselves and create a safer, fairer workplace without drowning in paperwork. If you hire people, plan to hire people or simply want to avoid expensive HR mistakes, this episode is essential viewing.  Read more about Joanne Joanne Moss is the Founder and Managing Director of Moss HR, an independent HR consultancy based in Suffolk. She is a Chartered member of the CIPD with more than twenty years of experience in HR and people management across sectors including motor retail, warehousing and distribution, hospitality and not-for-profit. That broad background shaped her reputation for offering clear, practical and commercially minded HR advice that helps small and medium-sized businesses stay compliant while still treating people well. Through Moss HR, Joanne supports organisations with outsourced HR retainers, project-based HR work and straightforward advice on recruitment, employee relations, contracts and policies. She is also the creator of the popular Simple Steps toolkit for business owners taking on their first employee, combining legally sound documents with clear guidance that helps employers understand their responsibilities with confidence. Joanne is an active member of the BNI business community and is known for her contributions, referrals and leadership within her chapter. She also speaks regularly for local business groups on topics such as workplace wellbeing, mental health and people management. You can connect with Joanne here: Website: https://mosshr.com/ LinkedIn: https://www.linkedin.com/in/joanne-moss-52719514/ Facebook: https://www.facebook.com/MossHRLtd/ X: https://x.com/mosshrltd?lang=en About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

You’ll never get referrals if you can’t answer THIS one question. In today's episode of The Engaging Marketeer, Darren breaks down the 10 biggest networking mistakes that hold business owners back. If you’ve ever walked out of an event wondering why nothing comes from it, this episode will hit home. Darren reveals what actually makes people remember you, what makes them trust you and what makes them willing to introduce you. You’ll discover how small shifts in how you show up can make a big difference, opening more doors to genuine opportunities through the people you meet. Ready to change the way you network for the better? Then this one's for you.  About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

After a life-changing accident at just 20, Alistair Dickinson was told he was lucky to be alive - and to make the most of his second chance. From building SaaS platforms and CRM systems to creating one of the first AI record labels, Alistair has done exactly that. He has spent his career pushing boundaries in technology, creativity and business - and in this episode of The Engaging Marketeer, he joins Darren to explore how AI is transforming the music industry. They talk about what creativity really means in the age of automation, and how one defining moment can change the course of a life forever. More about Alistair: Alistair Dickinson is a tech entrepreneur, author and innovator with over 30 years of experience in software, SaaS, and data-driven business solutions. He’s the founder of a global AI record label creating fully AI-assisted artists and music distributed on Spotify and YouTube, and the creator of Maps, a geospatial SaaS platform used worldwide. Alistair is also the author of The Essential Guide for Businesses on GDPR and a recognised voice in AI creativity, technology and automation. From surviving a life-changing accident to building multiple international tech ventures, he continues to push the boundaries of how humans and machines can create together. You can connect with Alistair here: LinkedIn: https://www.linkedin.com/in/alistairceo/ Facebook: https://www.facebook.com/groups/2703779406444247/user/100000857479981/ TikTok: https://www.tiktok.com/@alistairdickinsontiktok   About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

If you’re too embarrassed to put your name to your content… why should Google recommend it? In this week’s episode, Darren explains why faceless, AI-generated content is slowly killing credibility online - and what to do about it. If you want to be trusted by search engines and AI tools like ChatGPT, you need to show who you are. That means your name, your experience and your expertise front and centre on your website. Because here’s the truth that we all know deep down: when people and algorithms can’t see who’s behind the words, they stop trusting them. And if ChatGPT can’t tell you’re the expert, it’ll recommend someone else who is. This episode is a must-watch for business owners who want their content to stand out - and be cited by AI, not replaced by it.  About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.

Every business owner has their own secret recipe - the way they do things that makes their company unique. But what happens when that recipe lives only in your head? When processes, systems and client knowledge disappear the moment you step away? In this week’s episode of The Engaging Marketeer, Darren speaks to Taruna Chauhan, a business owner who turned her passion for preserving her family’s recipes into a powerful lesson about systems, wellbeing and legacy. From reversing pre-diabetes and creating her FRESH Framework, to understanding the “why” behind how we work, Taruna’s story is one every entrepreneur needs to hear. It’s a reminder that structure, purpose and self-care aren’t opposites - they’re the real ingredients of sustainable success. About Taruna Chauhan Taruna is a health and mindset coach, author, and founder of the Inner Wisdom Coach brand. After reversing her own pre-diabetes through lifestyle changes, she created the FRESH Framework — a holistic approach combining nutrition, movement, and mindset to help others achieve long-term wellbeing. A former NHS professional, Taruna is also the author of Recipes from a Gujarati Kitchen, a cookbook preserving generations of authentic family recipes and cultural traditions. She runs workshops, speaks at events, and mentors through organisations such as Migrant Leaders UK, guiding people to reconnect with their values, habits, and “inner why” for healthier, more fulfilling lives. Website: https://www.tarunachauhan.com/ LinkedIn: https://www.linkedin.com/in/tarunachauhan/ Facebook: https://www.facebook.com/tarunachauhaninnerwisdomcoach/ Instagram: https://www.instagram.com/tchauhaninnerwisdomcoach/ About your host: Darren has worked within digital marketing since the last century, and was the first in-house web designer for video games retailer GAME in the UK, known as Electronics Boutique in the States. After co-founding his own agency, Engage Web, in 2009, Darren has worked with clients around the world, including Australia, Canada and the USA. iTunes: https://podcasts.apple.com/gb/podcast/engaging-marketeer/id1612454837 LinkedIn: https://www.linkedin.com/in/darrenjamieson/ Engaging Marketeer: https://engagingmarketeer.com Engage Web: https://www.engageweb.co.ukSupport the show: https://engageweb.clubSee omnystudio.com/listener for privacy information.