Claim Ownership大師輕鬆讀之輕鬆聽大師
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Description
濃縮歐美暢銷財經管理書精華的《大師輕鬆讀》，精心規劃六大系列主題，並由 資深媒體人 俞國定 重點導讀和精闢解說每周新刊內容，讓您享受最豐富的知識語音饗宴，輕鬆與全球同步學習。
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679 Episodes
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在邁向CEO的路上，過往的成功實績並不夠，真正的關鍵在於你是否「準備就緒」，讓大家都能清楚看到你是最強大、最讓人安心的領導人選。On the path to CEO, your track record of success isn't enough, it's much more about readiness that others clearly see you as the strongest and safest choice to lead going forward.
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理解和分析財務報表是一項重要的商業技能。一旦看懂財務報表，那些數字就不再只是靜態的數據，而是意義鮮活的情報。The ability to analyze financial statements is an essential business skill. Once you master the statements, the numbers don't just sit there—they leap off the page at you.
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1聽起來或許有點奇怪，但在當今瞬息萬變的市場，組織若想好好發展和茁壯，最好的方式就是像章魚一樣行動和運作。As quirky as it may sound, the best way for organizations to operate and to thrive in today's dynamic marketplace is to act and behave like an octopus.
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在21世紀動盪不安的經濟局勢下，企業領導力將是決定成敗的關鍵因素。In the volatile economic environment of the twenty-first century, business leadership will be the key differentiator between success and failure.
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歡迎來到工作的未來，在這裡，效率不再只是策略，更是一種生活方式。是時候成為「反工作狂」了。Welcome to the future of work, where efficiency isn't just a strategy. It's a lifestyle. It's time to become an "antiworkaholic".
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若想提升銷售能力，你得聚焦於你如何思考（心態）、你需要了解的知識（行動）以及你需要做的事情（系統）。同時升級這3個層面，就能大幅提升你個人的銷售表現。To become better at selling anything, focus on how you think (mindsets), what you need to know (activities), and what you need to do (systems). Upgrade all three of these areas at once and you can significantly enhance your personal sales performance.
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人們常常用金錢買到他們想要的東西，卻發現那並非是他們真正需要的東西。問題不在收入或試算表，而是心理因素。People often get exactly what they want from money and discover it's not what they needed. The problem isn't income or spreadsheets — it's psychology.
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企業文化是支撐公司運作最重要的軟體，領導者的文化工作沒有終點，像產品設計，必須在持續迭代中推進，並且落實到每天的實際工作。Corporate culture is the most vital software underpinning a company's operations. A leader's culture work never ends; like product design, it must be continuously iterated and embedded into daily work.
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遊戲規則已經改變，未來的贏家將是最快察覺並回應產品市場契合度變化的公司。The rules of the game have changed, the companies that will win in the future detect and respond to changes in PMF the fastest.
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說故事是商業領域一項極具策略意義的超能力，在說服、記憶和建立情感連結方面特別有效。然而，大多數公司卻低估說故事的力量，反而過度執著於數據和專業術語。Storytelling is a strategic superpower in business. It's particularly effective in persuasion, memorability, and making emotional connections. Yet, most companies undervalue storytelling, obsessing over metrics and jargon instead.
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不要滿足於你一直以來的樣子和領導方式，放大思考格局為周遭人與社區帶來真正的改變，這不僅將留下寶貴的傳承，也將成就你最精采的人生。
Don't settle for being the person or leader you've always been; think bigger and make a real difference in the lives of the people and communities around you. This will not only leave a valuable legacy but will also be the achievement of your most brilliant life.
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信任不是獎盃，它是一種實踐。你不能只贏得一次，你必須持續不斷贏得它。Trust isn't a trophy — it's a practice. You can't just earn it once; you have to keep earning it.
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AI正在徹底改變我們的談判方式，但關鍵仍在於人類的領導。優秀的談判者知道如何利用AI來增進而非取代人際連結，從而建立信任和創造智慧夥伴關係。AI is revolutionizing how we negotiate, though the essential element is still human leadership. A skilled negotiator knows how to use AI to enhance, not replace, the human connection that builds trust and creates SMARTnerships.
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人們不喜歡被強迫推銷，他們想要的是被理解，並被啟發成為你故事的一部分。奉行熱情但不強求哲學，展現你最好的一面，做出卓越的成果，然後放下對結果的執著。這就是飛輪效應，這就是魔法。People don't want to be sold; they want to feel understood and inspired to be part of your story. Embrace the philosophy of passionate ambivalence — show up as your best self, do exceptional work, and detach from outcomes. That's the flywheel. That's the magic.
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有些企業誤以為忠誠只是過去商業時代的遺跡，早已不合時宜。然而，忠誠不死！也從未被更好的東西所取代。Some businesses have made the mistake of assuming loyalty is a relic of a bygone era of commerce. However, loyalty is not dead! Nor has it been superseded by something better.
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不要追求100％，只要你挑選的股票中有60％表現優於標普500指數，然後讓那些贏家為你帶來最大收益，你就已經遠遠領先大多數投資人。
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AI不是你的下一個員工，而是你的下一次組織重組，這場系統升級能讓你的團隊更快速、決策更精準、協調成本更低廉。
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你無法複製泰勒絲的基因，但你可以複製她的決策。選擇一門技藝，培養投入的美德。只要你願意付出代價，你也能成為獨角獸。
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如果你開始覺得「這樣就好」了，很可能就是自滿在偷偷接管你的生活。要擺脫這種自滿，不是單純地更賣力，而是要專注在最重要的事情，做最能展現你最好一面的事。
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我們常以為，成長的關鍵在於做更多、走更快、拼得更用力。但真正能帶來突破與指數級成果的，不是加倍努力，而是用不同的方式做事。
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