The Salon Scoop

In a world driven by reels, trends, and overnight success stories, it is easy for salon owners to believe that going viral is the goal. High view counts look impressive, but when it comes to real growth, viral moments rarely translate into consistent bookings or long-term success.In this Digital Debrief episode, Scott and Sarah break down why consistent salon marketing strategies outperform viral content every time. From social media marketing for salons and Instagram for salons to websites for salons and SEO for hair salons, sustainable growth is built through visibility, trust, and repetitio… not one lucky post!In this episode, you’ll learn:• Why consistency matters more than virality in marketing strategies for salons• How social media for salons builds trust and familiarity over time• The difference between views and conversions in social media marketing for salons• Why Instagram for salons works best as part of a long-term plan• How websites for salons and SEO for hair salons support consistent client discovery• Google rankings best practices for salons that reward steady, intentional marketing• How to create sustainable marketing for salons without burnoutIf you want steady bookings, loyal clients, and marketing that actually supports your business goals, this episode will help you shift your focus from chasing viral views to building a strategy that lasts!For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: ⁠https://www.salonsos.ca/digital-marketing-academy⁠Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Every January starts the same way… fresh goals, big intentions, and the belief that this year will be different. Motivation is high, routines feel possible, and commitments are written down with confidence. And yet, for most people, those resolutions don’t make it past the first few weeks.Not because we lack discipline. Not because we don’t want growth badly enough.But because most of us were never taught how to build habits that actually stick, even when life gets busy and willpower disappears.In this episode, you’ll learn:Why most habits fail within weeksHow to choose identity-based habits that lastThe simplest way to make habits effortlessHow small actions create massive momentum over timeHow to design habits that work automatically instead of relying on disciplineHow to create real, lasting changeIf you’re tired of starting over every January and ready to stop relying on motivation and start building habits that transform your life — this might be one of the most important episodes you listen to all year!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Most salon and spa owners wear every hat in the beginning. Booking clients. Managing staff. Ordering inventory. Somewhere along the way, digital marketing for salons gets added to the list, and it quickly becomes one of the most time-consuming roles.In this Digital Debrief episode, Scott and Sarah talk about how salon marketing has evolved and why doing it all yourself is no longer sustainable for long-term growth. This is practical business advice for salon owners who feel stretched thin and are wondering if outsourcing is the next right step. Knowing when to invest in professional support can help you protect your time, improve results, and refocus on running your business.In this episode, you’ll learn:• The signs your salon has outgrown DIY digital marketing• How digital marketing for salons has become a full-time role• Why social media for salons and social media best practices for salon owners require consistency• How websites for salons and SEO for hair salons impact bookings and Google rankings• Where salon loyalty programs and loyalty program best practices for salons fit into retention• When outsourcing marketing for salons supports growth instead of adding cost• How to choose marketing strategies for salons that align with your goalsIf you are feeling overwhelmed by marketing or questioning whether your current approach is still working, this episode offers clarity and direction to help you move forward with confidence.For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Imagine spending years building your Instagram only to have it hacked and wiped away overnight. That’s exactly what happened to Michael Cole. But instead of giving up, he used the setback as fuel. In just 2.5 years, he not only rebuilt his account, he grew it bigger and stronger than before. In this episode, Michael shares the strategies, mindset, and social media techniques that helped him turn a terrible loss into his greatest comeback. If you’ve ever worried about losing your progress, or wondered how to bounce back from setbacks in your career, this is the must-listen! HUGE thanks goes out to Michael Cole, we know this episode is going to help so many people that have experienced this. Make sure to check out his progress on IG by following along @michaelcoleinspiresFor your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you cansubscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts andretains thriving stylists.More from the Salon S.O.S. Business Building ResourceLibrary:Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’realways here to help support you with salon business advice!If you listen to any of the following shows, we're sureyou'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast,The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

The start of a new year is the perfect time for salon professionals to step back, evaluate what is working, and reset their digital presence with intention. Instead of jumping straight into promotions or posting more on Instagram, the most effective salon marketing strategies begin with clarity.In this Digital Debrief episode, Scott and Sarah walk through why a digital marketing audit is the foundation of smart, sustainable growth. From websites for salons and SEO for hair salons to social media marketing for salons and loyalty program best practices for salons, this conversation helps you understand where your marketing is helping your business…and where it may be holding you back.In this episode, you’ll learn:• Why a digital marketing audit is essential for effective marketing strategies for salons• What to look for on your salon website and how websites for salons impact trust and conversions• How SEO for hair salons supports long-term visibility and Google rankings best practices for salons• The role of social media for salons and social media best practices for salon owners• How Instagram for salons fits into a larger social media marketing strategy• Where salon loyalty programs and loyalty program best practices for salons support retention and repeat visits• How to align your digital marketing advice for salons with real business goals, not trendsIf you are ready to start the year with clarity, confidence, and marketing that actually converts, this episode is your reset!For your daily dose of digital marketingfor salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the videorecording of this episode, you can subscribe to our YouTube channel! Hit thislink to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salonprofessionals who want to learn proven ways to grow their salon business, learnvaluable salon leadership skills, boost their brand, grow their clientele, getsocial media and marketing advice for salons, and build a salon culture thatattracts and retains thriving stylists.More from the Salon S.O.S. BusinessBuilding Resource Library:Click here to access our entire salondigital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contactwith us. We’re always here to help support you with salon business advice!If you listen to any of the followingshows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast withBritt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The HairdresserStrong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.

Have you ever wondered what's the most memorable piece of advice your favorite industry artists and educators have received in their careers and what they would want to pass along to new industry professionals?!In today’s episode, we ask some of the best in the biz exactly that: what's the best piece of advice you would give your younger self or someone in the industry who needs to hear it? Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:@xo.farhana.balayage@robertsugdenhair@profofhair@timfiskis@blushandmane@wraywray__@jadebeautyco@ericakeelen_studio_sage@thebalayamaFor your daily dose of digital marketing for salons, give usa follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals whowant to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building ResourceLibrary:Click here to access our entire salon digital marketingacademy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’realways here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Whether you’re a seasoned stylist or a growing spa owner, this is your roadmap to what’s next in marketing for salons and how to stay ahead of the curve.In this Digital Debrief episode, Scott and Sarah break down realistic, industry-specific marketing trend predictions for salons that will help you future-proof your brand, attract dream clients, and strengthen your online presence through smarter, more strategic marketing.From mastering SEO for hair salons and Google rankings best practices for salons to refining your social media for salons strategy, we’ll explore how salon owners can adapt to a rapidly changing digital world while keeping connection and creativity at the heart of everything.  In this episode, you’ll learn:2026 digital marketing trends for salons that actually matterHow AI and automation are reshaping social media marketing for salonsSEO for hair salons + Google rankings best practices for salons that will dominate next yearWhy authenticity and storytelling are key social media best practices for salonsHow to upgrade your salon website to boost visibility and client conversionsActionable business advice for salon owners to stay competitive and profitableThe role of personalization in loyalty program best practices for salonsHow to align your salon marketing strategies with evolving client behavior Tune in to discover where the industry is heading  and how to make sure your salon or spa is ready to shine in 2026 and beyond!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry icon everything you never knew you needed to know about her!Huge thanks to Candy once again for being such an amazing guest, make sure to follow her on IG @thebalaylamaFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good.In this Digital Debrief episode, we explore how purpose-driven marketing for salons can elevate your brand, strengthen your community presence, and attract clients who value connection and authenticity.Whether you’re just starting your community outreach or looking to refresh your salon marketing strategies, this episode is packed with business advice for salon owners who want to make an impact while boosting SEO, improving Google rankings, and growing genuine loyalty that lasts.  In this episode, you’ll learn:Why giving back is one of the most powerful marketing strategies for salonsHow to align your community initiatives with your digital marketing strategyCreative ideas like charity cut-a-thons, donation drives, and collab programsSocial media marketing for salons that amplifies your local impactLoyalty program best practices for salons that build emotional connectionSEO for hair salons and Google rankings best practices for salons to get noticed onlineHow to share your story authentically through social media for salon ownersActionable business education for salons that blends purpose with profit Tune in for inspiring examples and practical tools to help your salon make a difference in your business, your community, and beyond! Looking for real, actionable ways to give back? Click to read our blog:https://www.salonsos.ca/post/the-secret-to-standing-out-locally-give-back. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence, Erica has built a thriving salon, a loyal clientele, and an Instagram audience of 31,000+—all while staying behind the chair. From her NAHA nominations to winning the L’Oréal Color Style Trophy USA, Erica has used creativity, consistency, and smart digital marketing for salons to elevate her career. Today, she shares the real strategies she uses for clientele growth, Instagram for salons, salon marketing strategies, and leading a high-performing team. In this episode, you’ll learn: How Erica built her clientele—and the digital marketing moves that still work todayThe best-performing content for IG and the biggest social media mistakes salons makeHow to turn followers into real clients using smart social media for salon ownersThe biggest challenges salon owners face and how Erica leads her teamThe digital tools, systems, and websites for salons that support growthGoogle rankings best practices for salons + simple SEO updates you can applyLoyalty program best practices for salons and how to boost retentionErica’s top business advice for salon owners and stylistsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.This episode blends artistry, leadership, and business education for salons into one inspiring, actionable conversation and we're so thankful to Erica for sharing such amazing insight! Make sure to give her a follow on Instagram @ericakeelen_studio_sage 

The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones you already have.In this Digital Debrief episode, Scott and Sarah are breaking down how to turn your salon loyalty program into a full-blown marketing engine that boosts your SEO, strengthens your community presence, and helps you climb Google rankings. In this episode, you’ll learn:What a Loyalty Program Collab is and why it worksHow to partner with local businesses to expand your reachLoyalty program best practices for salons that increase retention and visibilityHow to use social media for salons and SEO for hair salons to make your loyalty program discoverableGoogle rankings best practices for salons that tie directly to your loyalty and referral programsHow to amplify your salon marketing strategies with collaborative promotionsThe most effective social media marketing for salons to drive engagement and new signupsActionable business advice for salon owners to turn loyalty into long-term growthTune in to discover how collaboration, creativity, and connection can transform your salon loyalty program into your strongest digital marketing strategy yet!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you. In this episode of The Salon Scoop, Scott sits down with Alain Audet from Salon Interactive to unpack insights from their groundbreaking new industry project, the first of its kind to measure what’s really happening behind the chair nationwide. In this episode, you’ll learn:How your salon really stacks up against others across the industryWhere growth is happening fastest, and where salons are losing tractionWhich performance benchmarks and key metrics matter most for long-term successIf you’ve ever wondered how your salon compares to industry averages, what’s driving industry growth (salon services vs. salon retail), or where the next big opportunity for growth lies, this is the episode you’ve been waiting for, because it’s based on REAL data!  You can inquire about your own access to the data at www.thekimreport.com or follow @saloninteractive. This conversation is packed with business advice for salon owners, business education for salon pros, and proven salon growth strategies you can use to strengthen your business today. Tune in now to see how your salon really measures up, and where the biggest opportunities for growth are waiting. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive. In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful. Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.  In this episode, you’ll learn:How to use content pillars as your framework for salon social mediaWhy evergreen content is key for saving time and boosting engagementHow to recycle and repurpose content for multiple platformsSimple social media best practices for salons to avoid feeling repetitiveHow digital marketing strategies for salons tie content, SEO, and loyalty togetherPractical marketing advice for salon owners to keep your feed consistent and impactfulFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast. 

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you got into this amazing industry in the first place! HUGE shoutout to our amazing guests for sharing their insights!Make sure to give them a follow on Instagram:Brayden Pelletier: @justbhairJamie DiGrazia : @jamiedigraziaGeorge Garcia: @georgegarciardkenNatalie Ruzgis: @natalieruzgisSean Godard : @seangodard For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them. In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.  In this episode, you’ll learn:The no-show prevention systems every salon should have in placeHow to write and communicate effective cancellation policiesSmart ways to use your salon website and social media for salons to set expectationsHow loyalty program best practices for salons can improve client accountabilityWhy deposits, reminders, and boundaries are essential to strong salon marketing strategiesPractical, real-world business education for salons to protect your time and incomeFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautycoFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads. In this episode, you’ll learn:The biggest SEO mistakes salon owners make on their websitesHow to implement Google rankings best practices for salonsWhy a strong website matters just as much as social media for salonsHow to connect your salon marketing strategies across SEO, social, and loyalty programsActionable digital marketing advice for salons to increase visibility and client bookingsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue. After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss. In this episode, you’ll learn:How to use social media marketing for salons to attract dream clients fastThe best Instagram strategies for hairstylists that actually convert followers into bookingsCommon mistakes salons make on social media — and how to fix themHow to align your digital marketing and loyalty programs to keep clients coming backWhy consistency and authenticity are key in social media for salon professionalsIf you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint. Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025. With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way. From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.  In this episode, you’ll learn:How to use social media marketing for salons to drive real revenueWhy Instagram for salons is now a must-have sales channel, not just a branding toolThe best social media best practices for salon owners to increase engagement and conversionsHow to connect your loyalty program and digital marketing strategy for repeat businessWhat’s next for social media commerce in the salon industry and how to stay aheadIf you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator of the Year and one of the most recognized names in education, Candy has mastered the balance of creativity, leadership, and strategy. With over 110K followers online and a brand that spans globally, Candy shares her proven approach to creating a strong salon culture, scaling your salon business, and embracing social media marketing for salons as a key growth tool. Her “under-promise and over-deliver” philosophy has become a cornerstone of her success, and her insights will inspire any salon owner ready to elevate their brand and mindset. In this episode, you’ll learn:How to create a sustainable salon culture that supports both growth and balanceThe mindset shifts behind scaling your salon business beyond the chairPractical business advice for salon owners who want long-term successHow Candy uses social media and digital marketing for salons to grow her global brandWhy authenticity and consistency matter more than perfection onlineIf you’re ready to see what’s truly possible in your career, this conversation will leave you inspired to take your next bold step. Huge thanks to the incredible @thebalaylama for sharing her wisdom and lighting the path for salon pros everywhere. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.