The Salon Scoop

We are SO excited to have the amazing Candy Shaw, also known as The BalayLama®, once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Under-Promise, Over-Deliver: The Balay Lama®’s Secret to Success (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry icon everything you never knew you needed to know about her!Huge thanks to Candy once again for being such an amazing guest, make sure to follow her on IG @thebalaylamaFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Today’s salons are more than places for haircuts and highlights, they’re community anchors. Clients are looking for brands that not only make them look good but do good.In this Digital Debrief episode, we explore how purpose-driven marketing for salons can elevate your brand, strengthen your community presence, and attract clients who value connection and authenticity.Whether you’re just starting your community outreach or looking to refresh your salon marketing strategies, this episode is packed with business advice for salon owners who want to make an impact while boosting SEO, improving Google rankings, and growing genuine loyalty that lasts.  In this episode, you’ll learn:Why giving back is one of the most powerful marketing strategies for salonsHow to align your community initiatives with your digital marketing strategyCreative ideas like charity cut-a-thons, donation drives, and collab programsSocial media marketing for salons that amplifies your local impactLoyalty program best practices for salons that build emotional connectionSEO for hair salons and Google rankings best practices for salons to get noticed onlineHow to share your story authentically through social media for salon ownersActionable business education for salons that blends purpose with profit Tune in for inspiring examples and practical tools to help your salon make a difference in your business, your community, and beyond! Looking for real, actionable ways to give back? Click to read our blog:https://www.salonsos.ca/post/the-secret-to-standing-out-locally-give-back. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In this episode of The Salon Scoop, we’re joined by award-winning colorist, educator, and Studio Sage owner Erica Keelen. Known for her transformational color work, editorial artistry, and powerful digital presence, Erica has built a thriving salon, a loyal clientele, and an Instagram audience of 31,000+—all while staying behind the chair. From her NAHA nominations to winning the L’Oréal Color Style Trophy USA, Erica has used creativity, consistency, and smart digital marketing for salons to elevate her career. Today, she shares the real strategies she uses for clientele growth, Instagram for salons, salon marketing strategies, and leading a high-performing team. In this episode, you’ll learn: How Erica built her clientele—and the digital marketing moves that still work todayThe best-performing content for IG and the biggest social media mistakes salons makeHow to turn followers into real clients using smart social media for salon ownersThe biggest challenges salon owners face and how Erica leads her teamThe digital tools, systems, and websites for salons that support growthGoogle rankings best practices for salons + simple SEO updates you can applyLoyalty program best practices for salons and how to boost retentionErica’s top business advice for salon owners and stylistsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.This episode blends artistry, leadership, and business education for salons into one inspiring, actionable conversation and we're so thankful to Erica for sharing such amazing insight! Make sure to give her a follow on Instagram @ericakeelen_studio_sage 

The Loyalty Program Collab is a fresh, innovative take on loyalty program best practices for salons, one that combines social media and local partnerships to help you attract new audiences while rewarding the loyal ones you already have.In this Digital Debrief episode, Scott and Sarah are breaking down how to turn your salon loyalty program into a full-blown marketing engine that boosts your SEO, strengthens your community presence, and helps you climb Google rankings. In this episode, you’ll learn:What a Loyalty Program Collab is and why it worksHow to partner with local businesses to expand your reachLoyalty program best practices for salons that increase retention and visibilityHow to use social media for salons and SEO for hair salons to make your loyalty program discoverableGoogle rankings best practices for salons that tie directly to your loyalty and referral programsHow to amplify your salon marketing strategies with collaborative promotionsThe most effective social media marketing for salons to drive engagement and new signupsActionable business advice for salon owners to turn loyalty into long-term growthTune in to discover how collaboration, creativity, and connection can transform your salon loyalty program into your strongest digital marketing strategy yet!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

For the first time ever, we’re seeing real numbers that reveal how salons across the country are truly performing... and the results might surprise you. In this episode of The Salon Scoop, Scott sits down with Alain Audet from Salon Interactive to unpack insights from their groundbreaking new industry project, the first of its kind to measure what’s really happening behind the chair nationwide. In this episode, you’ll learn:How your salon really stacks up against others across the industryWhere growth is happening fastest, and where salons are losing tractionWhich performance benchmarks and key metrics matter most for long-term successIf you’ve ever wondered how your salon compares to industry averages, what’s driving industry growth (salon services vs. salon retail), or where the next big opportunity for growth lies, this is the episode you’ve been waiting for, because it’s based on REAL data!  You can inquire about your own access to the data at www.thekimreport.com or follow @saloninteractive. This conversation is packed with business advice for salon owners, business education for salon pros, and proven salon growth strategies you can use to strengthen your business today. Tune in now to see how your salon really measures up, and where the biggest opportunities for growth are waiting. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Feeling stuck on what to post on your salon or spa social media? You’re not alone. Many salon owners and salon professionals struggle with creating content that feels consistent, engaging, and purposeful without sounding repetitive. In this Digital Debrief episode, Scott and Sarah break down how social media for salons can be simplified by using content pillars and evergreen content. You’ll discover how to build a framework that balances education, inspiration, promotion, and entertainment so your posts connect with both existing and potential clients. Plus, you’ll learn how to create reusable, timeless content that saves you time while keeping your salon marketing strategies consistent and impactful. Whether you’re focusing on Instagram for salons or improving your salon's overall digital marketing strategy, this episode will help you finally feel in control of your content calendar.  In this episode, you’ll learn:How to use content pillars as your framework for salon social mediaWhy evergreen content is key for saving time and boosting engagementHow to recycle and repurpose content for multiple platformsSimple social media best practices for salons to avoid feeling repetitiveHow digital marketing strategies for salons tie content, SEO, and loyalty togetherPractical marketing advice for salon owners to keep your feed consistent and impactfulFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast. 

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What is the most rewarding part of being a salon professional?!” Their insights will help you connect with your own WHY and remind you of why you got into this amazing industry in the first place! HUGE shoutout to our amazing guests for sharing their insights!Make sure to give them a follow on Instagram:Brayden Pelletier: @justbhairJamie DiGrazia : @jamiedigraziaGeorge Garcia: @georgegarciardkenNatalie Ruzgis: @natalieruzgisSean Godard : @seangodard For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library: Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Few things disrupt a salon or spa day faster than a no-show. Lost time, lost income, and a schedule that suddenly falls apart—it’s frustrating and costly for every salon owner and service provider. While you can’t eliminate no-shows completely, you can set up smart systems to minimize them. In this Digital Debrief episode, Scott and Sarah share business advice for salon owners on how to balance professionalism with client care. From clear policies to simple tech solutions, you’ll discover how to protect your schedule while still providing an exceptional guest experience.Whether it’s requiring deposits for big-ticket services, adding cancellation policies to your salon website, or using automated reminders and loyalty programs to keep clients engaged, these strategies are must-knows for any salon professional looking to reduce no-shows and increase consistency.  In this episode, you’ll learn:The no-show prevention systems every salon should have in placeHow to write and communicate effective cancellation policiesSmart ways to use your salon website and social media for salons to set expectationsHow loyalty program best practices for salons can improve client accountabilityWhy deposits, reminders, and boundaries are essential to strong salon marketing strategiesPractical, real-world business education for salons to protect your time and incomeFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We sat down with the amazing Morgan Thomas in her episode "The Blueprint to Blowing Up on Instagram" to discuss her amazing career in our industry and the important role that social media plays. If you haven't listened to that episode yet, stop what you're doing and scroll back!It is clear that Morgan is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Morgan go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Morgan Thomas for sitting down with us for this fun segment, make sure to give her a follow on Instagram @jadebeautycoFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s

Your salon or spa website isn’t just a digital brochure, it’s your most powerful marketing tool and the key to filling your books! But here’s the truth: even the most gorgeous websites can be completely invisible online if you’re making common SEO mistakes.In this Digital Debrief episode, Scott and Sarah break down why SEO for hair salons is the hidden driver behind new client bookings, how Google decides if your site shows up when someone searches “best hair salon near me,” and the overlooked errors that could be hurting your Google rankings. The best part? These mistakes are fixable, and the payoff is massive. With the right marketing strategies for salons, your website can become a client-generating machine, without relying on paid ads. In this episode, you’ll learn:The biggest SEO mistakes salon owners make on their websitesHow to implement Google rankings best practices for salonsWhy a strong website matters just as much as social media for salonsHow to connect your salon marketing strategies across SEO, social, and loyalty programsActionable digital marketing advice for salons to increase visibility and client bookingsFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o

Social media CAN be the fastest path to a fully booked chair…IF you know how to use it!In this episode of The Salon Scoop, Scott sits down with industry legend Michael Cole to uncover proven social media strategies for salon owners and stylists that help you grow your salon business quickly and boost revenue. After years of testing, researching and refining, Michael has cracked the code on how salon professionals can use social media to fill their books quicker than ever.  Today, he shares a proven step-by-step approach to using Instagram and Facebook for salons in a way that is helping stylists connect with new people online and turning them into loyal clients faster than ever before. If you’re ready to stop spinning your wheels online and start seeing real results behind the chair, this is the episode you can’t afford to miss. In this episode, you’ll learn:How to use social media marketing for salons to attract dream clients fastThe best Instagram strategies for hairstylists that actually convert followers into bookingsCommon mistakes salons make on social media — and how to fix themHow to align your digital marketing and loyalty programs to keep clients coming backWhy consistency and authenticity are key in social media for salon professionalsIf you’re ready to stop guessing what to post and start building a clientele that grows itself, this episode is your blueprint. Huge thanks to the incredible @michaelcoleinspires for sharing his expertise and passion for helping salon professionals thrive! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Your salon’s Instagram isn’t just for posting pretty hair pics anymore, it’s your digital storefront. In this Digital Debrief episode, Scott and Sarah break down the rise of social media commerce for salons and how it’s changing the way clients book, buy, and connect in 2025. With over half of social media users now shopping directly through Instagram, Facebook, and TikTok, ignoring this shift is like turning away walk-in clients. The future of salon marketing is social and the salons who adapt will lead the way. From boosting retail sales to booking appointments straight from your feed, this episode helps you grow your salon business by giving you the tools to meet clients where they already scroll, without the awkward sales pitch.  In this episode, you’ll learn:How to use social media marketing for salons to drive real revenueWhy Instagram for salons is now a must-have sales channel, not just a branding toolThe best social media best practices for salon owners to increase engagement and conversionsHow to connect your loyalty program and digital marketing strategy for repeat businessWhat’s next for social media commerce in the salon industry and how to stay aheadIf you’re ready to transform your salon social media strategy into a sales-boosting machine, stop reading this text and hit play on the episode! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

What if you could serve 25 clients a day and still have time to grow a thriving business? In this episode of The Salon Scoop, we sit down with the legendary Candy Shaw, also known as The BalayLama®. As NAHA’s Educator of the Year and one of the most recognized names in education, Candy has mastered the balance of creativity, leadership, and strategy. With over 110K followers online and a brand that spans globally, Candy shares her proven approach to creating a strong salon culture, scaling your salon business, and embracing social media marketing for salons as a key growth tool. Her “under-promise and over-deliver” philosophy has become a cornerstone of her success, and her insights will inspire any salon owner ready to elevate their brand and mindset. In this episode, you’ll learn:How to create a sustainable salon culture that supports both growth and balanceThe mindset shifts behind scaling your salon business beyond the chairPractical business advice for salon owners who want long-term successHow Candy uses social media and digital marketing for salons to grow her global brandWhy authenticity and consistency matter more than perfection onlineIf you’re ready to see what’s truly possible in your career, this conversation will leave you inspired to take your next bold step. Huge thanks to the incredible @thebalaylama for sharing her wisdom and lighting the path for salon pros everywhere. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In 2025, the most powerful marketing tool for salons isn’t an ad or even a trendy reel on Instagram, it’s your clients! User-Generated Content (UGC) is transforming social media marketing for salons, building trust, boosting engagement, and creating authentic word-of-mouth online. In this Digital Debrief episode, Scott and Sarah explore how salon owners can use UGC marketing strategies to showcase real experiences that attract new guests and strengthen loyalty. You’ll learn how to inspire clients to share their transformations, feature their content strategically, and grow your reach without spending a dollar on social media ads. In this episode, you’ll learn:Why user-generated content outperforms traditional salon marketingHow to encourage clients to share their salon visits and tag your pageSmart ways to feature UGC across your salon’s social media and websiteHow to combine UGC, SEO, and loyalty programs for maximum impactActionable digital marketing strategies for salons that build community and trustIf you’ve ever wished your happy clients could help market your salon for you and grow your salon business, this episode is your ultimate guide to making it happen! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

We could not be more excited to have the amazing Sarajane Maples back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Booked, Busy, and Building a Brand on Instagram (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!Huge thanks to Sarajane once again for being such an incredible guest, make sure to follow her on IG @blushandmaneFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s 

A thriving salon doesn’t just attract clients, it attracts the right people to join your team. In this Digital Debrief episode, Scott and Sarah dive into why a strong salon culture is more than just “good vibes”, it’s the foundation of a successful, sustainable salon business. It helps you have thriving stylists that are loyal to your salon. From defining your core values to fostering collaboration and trust, this conversation unpacks how creating a strong salon culture shapes everything from client retention to team morale. You’ll discover how to create an environment where stylists feel supported, empowered, and excited to grow, and where clients can feel the difference the moment they walk through your doors.  In this episode, you’ll learn:How to define and communicate your salon’s mission, vision, and valuesWhy culture is key to both client loyalty and stylist retentionLeadership strategies that keep your team motivated and alignedHow to build a culture that supports growth, innovation, and collaborationActionable business advice for salon owners ready to elevate their team and brand reputationIf you’re ready to create a salon where people love to work and clients love to visit, this episode will show you how to build a salon culture that truly lasts. For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

Ready to take your salon’s Instagram from zero to hero? In this episode of The Salon Scoop, Scott chats with the incredible Morgan Thomas, who shares the exact Instagram strategies for hairstylists that helped her go viral, attract dream clients, and grow her salon business faster than ever. From content ideas that explode your reach to engagement tactics that actually convert, Morgan breaks down what’s working right now in social media marketing for salons… no gimmicks, no fluff, just proven strategies that fill your chair and build your brand! In this episode, you’ll learn:The content types that perform best on Instagram for salonsHow to turn Instagram followers into real, paying clientsSmart social media best practices for salon owners and stylists to boost engagementHow consistency and authenticity drive lasting growth onlineActionable digital marketing advice for salons ready to stand out and scaleIf you’re ready to dominate your feed, attract your ideal clients, and grow your bookings through social media for salons, this is your must-listen guide.  Huge thanks to @jadebeautyco for sharing such inspiring and practical insight! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

While digital marketing for salons is essential for attracting new clients, it’s not the whole story. In this Digital Debrief episode, Scott and Sarah pull back the curtain on one of the most common mistakes stylists make… relying only on social media to build a clientele. From seasoned pros who thrive on referrals to new stylists with stunning Instagram feeds but empty chairs, this conversation reveals why real growth happens when social media marketing for salons meets genuine, in-person connection. You’ll learn how to combine your salon social media strategy with relationship-driven marketing to create trust, loyalty, and long-term success. In this episode, you’ll learn:Why relying solely on Instagram for salons can stall your growthHow to blend digital marketing strategies with real-world client interactionsWays to turn Instagram followers into loyal, repeat guestsHow to use social media best practices for salons with intention and authenticityActionable business advice for salon owners who want to attract the right clients, not just more likesIf you’re ready to move from marketing overwhelm to real-world results, this episode will show you how to create balance between online visibility and meaningful client relationships that last! For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore:  https://www.youtube.com/@salon.s.o.s This podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists. More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academy Email info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice! If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.

In today’s Pro Perspectives episode, we ask some of the best in the biz: "What’s the most underrated skill that every salon professional should have?!” Their responses might surprise you and inspire all salon pros, new and experienced, to sharpen up on new skills to take their career to new heights! HUGE shoutout to our amazing guests for sharing their insights! Make sure to give them a follow on Instagram:Brayden Pelletier: @justbhairJamie DiGrazia : @jamiedigraziaGeorge Garcia: @georgegarciardkenSean Godard : @seangodard For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Gone are the days of cookie-cutter career paths in the salon world. In this episode, we’re diving into the evolution of salon career models and why the old “commission salon forever” approach just isn’t cutting it anymore. Join Sarah, Salon S.O.S. content specialist and salon owner, as she shares the real-life journey of shifting her team to a hybrid salon structure. From commission to chair rental to full independence, today’s stylists want flexibility, and hybrid models are stepping up in a big way. Tune in to hear how Sarah and her business partner created a supportive environment that meets stylists exactly where they’re at, keeps top talent, and redefines what long-term success in the salon industry can look like! If you're a salon owner, leader, or stylist wondering what’s next, you won’t want to miss this episode! For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s