ReWild Your Business

There's panic in the coaching industry. Will AI replace us? Are we all about to become obsolete? Here's the reframe: AI hasn't made coaching obsolete. It's made it absolutely essential. The Truth About AIAI is extraordinary. You can get a complete business strategy in 30 seconds, a marketing plan, step-by-step frameworks for anything. Information that used to take years to access is now free and infinite.But people aren't flying... they're drowning in information, strategies, and plans they're not executing. It's No Longer an Information Gap, It's a Transformation GapPeople don't hire coaches because they don't know what to do. They hire coaches because they're struggling to become the person who actually does it. AI can give you the blueprint. But it cannot hold space for the messy stuff in the middle, that deeply human process of becoming someone different. AI can't sit with you in discomfort, mirror back your stories, or call out your excuses with loving directness. It doesn't witness your transformation in the same way. You Don't Change Because You Got Better InformationYou change because another human believed in your potential before you did. Because someone created space where it was safe to let go of who you've been. Because someone asked that one question that cracked you open. That's coaching. No algorithm will ever replicate the power of human witness and intuition. AI Has Made Information Free - Transformation Is EverythingMediocre coaching, repackaged information and generic cheerleading, is absolutely replaceable by AI.Deep transformational coaching that sees the person behind the pattern? More valuable than ever.The world doesn't need more information. We need brilliant coaches who can guide people through the transformation they need to use the information. AI isn't coming for your coaching business. It's raising the bar for what coaching needs to be. ~~~ Apply for a FREE 60-minute strategic session with me where we'll cut through the noise and identify the single most important action for your coaching business right now. This isn't about more information - it's about the right action at the right time: https://www.gillmoakes.com/next-best-move  

This week I'm calling out something I'm seeing everywhere right now in the online business world, and honestly, it's feeling like an epidemic. Coaches are hearing they should differentiate themselves by being vulnerable, so they're sharing their struggles, their breakdowns, their trauma in real time. And look, it works at first - engagement goes through the roof, people respond, you feel seen. But here's the problem: they end up building their entire brand around their worst moments. Every post becomes a wound on display. And then they can't figure out why they're attracting clients who are drowning, not clients who are ready to actually do the work and move forward. When your brand is built on unprocessed trauma, you're positioning yourself as a peer in struggle rather than a guide through it, and that fundamentally undermines your authority.There's a massive difference between real vulnerability and performance vulnerability. Real vulnerability is when you're sharing something you've processed and metabolised. You're offering wisdom, not an open wound. It feels clean because you're not searching for validation, you're genuinely serving your audience's transformation. Performance vulnerability? That's when you're sharing trauma because it gets clicks and comments, when you're still in it and you need people to tell you you're brave. It's extractive, not generous. So here's my invitation: stop sharing trauma in real time, audit your content to see how much centres on pain rather than insight, and reposition your brand around transformation instead of empathy. The people who truly value you don't need you to perform your pain, they value your wisdom, your authority, your frameworks because you're on the other side and can show them the way. Mentioned in this episode: This is the LinkedIn post I mention about my late husband:  https://www.linkedin.com/posts/gillmoakes_its-7-years-ago-today-that-my-husband-phill-activity-7143208724856270849-BFL-?utm_source=share&utm_medium=member_desktop&rcm=ACoAACuEtlUBCBw8uMiKIFcrgf3Kt-Gpw6nq80o If you'd like to explore working together, book a call with me here: https://go.oncehub.com/alignment-call

Your modesty isn't making you more likeable - it's making you invisible to the people who desperately need what you offer... While you're busy staying humble and worrying about looking like a dick, someone out there who needs you, can't find you. Or they find you but don't believe you can help them because you're playing small. What This Episode CoversWe're tackling imposter syndrome, the resistance to "bragging," tall poppy syndrome, and all the cultural conditioning that keeps you making yourself smaller. The Big IdeasConfidence vs Arrogance:A. Owning your expertise: "I've spent 10 years learning how to solve this exact problem. I've worked with dozens of clients who've got results. I know what I'm doing and I can help you."B. Being a dick: "I'm the only person that can solve your problem. Everyone else is shit." One invites people in. The other pushes them away. Imposter Syndrome ReframedImposter syndrome is a refusal to integrate your experience into who you are. Your clients didn't pay you for luck - they paid you for your expertise. When you refuse to own that, you could say you're not being humble, you're being slightly dishonest. What Your Future Clients NeedThey're scared, uncertain, investing money that feels like a stretch. They need confidence in you. Your confidence gives them permission to trust you. Your belief that you can help them creates space for them to believe in their own transformation. Four Ways to Own Your Expertise Talk About Results - Show what happens because of what you do Be Confident in Your Messaging - Stop using "I think" or "maybe" or "it's just my opinion" Be Specific - Specific truths sound like expertise; vague claims sound like bullshit Own Your Perspective - Say "Here's what I've learned" not "I think this might work" Key Takeaways Your modesty is not a virtue if it's keeping people from finding you Your imposter syndrome is a refusal to integrate your experience Your fear of being "too much" robs your future clients of the confidence they need The people who need you are looking for someone confident and certain Ready to Do This Work?If you're ready to do the identity work around becoming the woman who has the business you want, let's explore working together. I've been doing this for a long time. I'm good at it.Book a call: https://go.oncehub.com/gillmoakeschat 00:00 Introduction and Welcome00:37 This Week's Topic: Owning Your Expertise04:39 Understanding Imposter Syndrome08:41 Overcoming Tall Poppy Syndrome10:47 Steps to Own Your Expertise15:06 The Identity Shift: Becoming Your True Self18:16 Conclusion and Call to Action  

For most of my life, I genuinely believed I wasn't creative. Like, hand on heart, I would tell anyone willing to listen that I didn't have a creative bone in my body. And I really believed it. Why? Because to me, creativity meant one thing: being able to draw or paint. And since I can't do that (trust me, this isn't false modesty – I literally cannot draw to save my life), I wrote myself off completely.But here's what I've finally realised: I've been using the wrong definition of creativity my entire life. And in doing so, I've been denying a fundamental part of who I am. So, here's what I'm sharing with you in this episode: The narrow definition of creativity I carried from childhood into my business How I finally recognised that the way I think, write, and solve problems IS creative Why this isn't just about creativity – it's about the identity stories we tell ourselves. The stories you might be telling yourself that are keeping you stuck ('I'm not strategic', 'I'm not good with money', 'I'm not a natural salesperson'...) How your business will only ever be as big as the identity you're willing to claim The loop that's running your life: identity determines actions, actions determine results, results reinforce identity Here's the truth: Your business will never outperform who you are. If you're keeping yourself inside a restricted identity – some clinical, small version of you – your business will never outgrow that. This week's journal prompt:What story are you telling yourself about who you are or who you're not? And where did that story come from? I bet it came from somewhere outside you. Someone else's definition. Someone else's standards. Something you decided once, years ago, based on limited information or one bad experience or comparison to someone who does it differently. Pay attention to who you actually are when you're not trying to be who you think you should be. Let's connect:Drop me an email at info@gillmoakes.com and let me know what came up for you when you listened to this episode. I absolutely love getting those messages – they honestly make my day! And if you're enjoying the podcast, I'd be so grateful if you'd hop onto Apple Podcasts (or wherever you listen) and leave a five-star rating and review. You wouldn't believe the difference it makes to the reach of the show. Mentioned in this episode: Unapologetic Retreats - we gift women the time and space to explore what’s possible for them, and be inspired to take action, unapologetically. (https://www.unapologeticretreats.com/) Girls That Get Shit Done - a roaring, global network of seriously creative female bad asses that are shaping the world of design, marketing, business and brand.  (https://www.girlsthatgetshitdone.com/) Listen now and subscribe on: Apple Podcasts | Spotify | Your favourite podcast platform 00:00 Introduction and Happy New Year!00:27 Embracing Creativity: My Personal Journey02:17 Redefining Creativity and Identity04:13 Challenging Limiting Beliefs05:45 Recognising and Owning Your Creativity09:25 The Power of Identity in Business16:16 Breaking the Loop: Identity and Actions17:08 Reflection and Journaling Prompts19:01 Final Thoughts

In the first episode of 2026, I'm sharing five deliberate choices I refuse to apologise for in my business. These include not being present on all social media platforms, my pricing, saying no to unaligned opportunities, not always being relatable, and working long hours. Yep an eclectic little bunch of insights this week - let's start this year as we mean to go on and get clear on what we're not going to apologise for! Tell me what that means for you: info@gillmoakes.com Want to explore working with me this year? Schedule a call: https://go.oncehub.com/alignment-call 00:00 Welcome to Rewild Your Business 2026!01:09 Unapologetically Authentic: Embracing Your Business Choices03:01 Social Media: Quality Over Quantity05:08 Valuing Your Worth: No Apologies for Pricing07:11 The Power of Saying No10:11 Relatability vs. Transformation14:28 Passion Over Balance: Embracing Long Hours16:51 Final Thoughts and Reflection

As we close out 2025, this episode is about the three critical decisions that will position you to make next year truly extraordinary. Whether you're listening in those strange days between Christmas and New Year, or you're one of those brilliant people who switches off completely until January 5th, these decisions are for you to make... If you have a vision for your life and business that's bigger than feels comfortable to admit out loud, this episode is going to challenge you in allllll the right ways. The Three Decisions: Decision 1: To Uplevel Your IdentityThis isn't about affirmations or visualisation... it's about who you're actually being, not just what you're thinking. Your current business - everything it is and isn't - is an exact match for who you've been being up until now. If you're not getting the clients you want, it's because the woman you've been being isn't the woman who works with those clients. If you're not charging what you're worth, it's because the woman you've been being doesn't believe she's worth it. The uncomfortable truth? You can't grow your business beyond who you are being. So who do you need to become to hold the vision you have for 2026? Decision 2: Say No to MisalignmentEvery yes to something that doesn't align with your values or vision is a no to something that does. You can't make space for what's next if you're holding on to what no longer serves you. This isn't about being ruthless, it's about being intentional. It's about honouring yourself enough to protect your energy, your time, and your focus for what actually matters. What are you tolerating that's keeping you small? Decision 3: Invest in YourselfGrowth requires investment. You know the difference between genuinely not being able to invest responsibly and using money as a comfortable excuse to avoid growth. What investment do you need to make in 2026? A mentor? A mastermind? Training that would give you the skills to deliver at the level you want? Someone to help you do the deep identity work? Write down what you need. Then write down all your reasons for not doing it yet. Read them back and ask yourself: are these the thoughts of the woman I decided to become? Your Action Steps:For each decision, make one concrete move: Identity: Write a detailed description of the woman you're becoming. Choose one action that woman would take that terrifies the woman you've been being. Then take it. Saying No: Identify one thing you're currently doing that's misaligned and start thinking about your exit strategy. Investment: Research the investment you know you need to make. Book the discovery call. Request the proposal. Look at your finances and figure out how you'll invest in yourself in 2026. Don't wait for perfect clarity. Don't wait to feel ready. Just make the decision. Want to Work With Me in 2026?If you need someone to help you become the woman who can build the legacy business you're dreaming of, let's talk. Book a call here https://go.oncehub.com/alignment-call or DM me on LinkedIn. Thank youThank you for making this podcast part of your 2025. This is the end of the third year of ReWild Your Business, and recording these episodes is still such a pleasure. I feel really lucky to have this as my platform... well, it's not luck, it's bloody hard work, but I love it! Have an amazing New Year, however you're celebrating, and I'll speak to you next time in 2026. Connect with Gill: Website: https://gillmoakes.comLinkedIn: https://www.linkedin.com/in/gillmoakes/BOOK A CALL NOW: https://go.oncehub.com/alignment-call 00:00 Gratitude and Reflections on the Past Year00:51 Making the Most of the Year-End02:51 Understanding Ambition and Vision06:48 Decision 1: Uplevel Your Identity15:16 Decision 2: Say No to Misalignment22:17 Decision 3: Invest in Yourself29:54 Final Thoughts and Encouragement  

In this episode of Rewild Your Business, I'm talking about the importance of mindset as we hurtle towards 2026. While it's the external factors often seem like barriers to our success, it's actually the internal mindset that plays the biggest role. With a focus on choosing courage over comfort, we're looking at the common negative thoughts that hold us back, the importance of acting despite fear, and how to build the courage muscle to achieve your business goals.  Also, enrolment to my 18 week business accelerator, MASTERY, is now open: check out what's possible for you in 2026: https://gillmoakes.com/mastery 00:00 Welcome to Rewild Your Business00:19 Mindset Matters: Starting 2026 Right03:31 The Power of Belief and Courage04:38 Confronting Negative Thoughts10:06 Building Your Courage Muscle17:51 Commitment Over Comfort26:30 Mastery Program: Take the Next Step28:38 Final Thoughts and Next Steps

What I'd do if I were starting my coaching business from scratch today... In this episode, I'm breaking down the three priorities when you're building a coaching business - no fluff, no filler, just the strategic foundations that create sustainable growth. If you're an early-stage coach or you've been spinning your wheels trying to figure out what to focus on, this episode will save you months of second-guessing. In This Episode: - The one thing that changes everything about how you show up in your business- How to develop your signature framework instead of being a set of hands for hire- Why you don't need a thousand followers to build a thriving coaching practice- What to prioritise right now if you want to build something real Resources Mentioned: MASTERY:  Enrolment is now OPEN for my MASTERY, my 18-week programme for early-stage coaches who are committed to growing their coaching businesses in 2026. https://gillmoakes.com/mastery  

We're revisiting an episode that was first published in February this year - Why? Because I've been soooo sick and didn't record this week, but also because this is a really important episode when it comes to your money mindset. If you’ve ever found yourself obsessing over where the next client is coming from or feeling that gut-wrenching panic when someone says no, this episode is for you. I am talking about the biggest mindset shift that makes signing clients easier: stop chasing money and start focusing on connection, trust, and service. When you do, the money becomes a natural side effect. This isn’t about sitting back and hoping for the best. It’s about showing up, doing the work, and playing the long game. When you stop leading with desperation and start building real relationships, everything, clients, sales, opportunities, flows so much more naturally. And let’s be honest, growing your business feels a lot better when you’re not constantly stress chasing. FREE MASTERCLASS Today we kick off Unearth Your Edge - my free 3-day masterclass series for coaches, where we’ll refine your niche and messaging so start attracting and enrolling the right people. For more info and to register, click here: https://gillmoakes.com/unearth (This throwback episode mentions the March dates of our last event - this round is actually 8th / 9th / 10th December - 5pm UK / 12pm EST)  

If you're a coach who's ready to change lives but you're struggling to stand out from all the other coaches saying the exact same things... this episode is for you.It's completely natural when you're starting out to look at what other coaches are doing. But here's what happens: you end up reading other coaches' Instagram bios, checking out their websites, and without even realising it, you start mimicking the language you're seeing everywhere. The result? Your messaging becomes beige. Safe. Generic. And when potential clients are scrolling through Instagram or reading emails, they can't tell the difference between you and any other coach out there.What Is Your Edge?Your edge is the combination of everything that makes you unmistakably you: - Your values - the hills you're willing to die on- Your lived and learned experience - all the lessons you learned the hard way- The things you believe that not everyone agrees with- The perspectives that make some people nod furiously and others hit unfollow (brilliant!)- Your authentic personality - not the professional coach version you think you should be- Your messaging - the things you can't stop talking about This Can't Be OutsourcedYou can't shortcut this work. You can't copy someone else's positioning. This isn't the glamorous bit of building a business - but it's the difference between a coaching business that actually grows and makes you money versus one that constantly struggles to attract the right people. It's the difference between feeling confident in who you are and what you offer versus feeling like an imposter every time you post on social media. Join Me For Unearth Your Edge I'm hosting a FREE three-day masterclass starting December 8th (8th, 9th, and 10th at 5pm UK time). This is the foundational work I do with clients in my MASTERY accelerator - and people have told me this masterclass alone has changed the trajectory of their business. Here's what we'll cover:Day 1: Who You Are - Getting crystal clear on your values, your story, and what you bring to the table that no one else doesDay 2: Who You Serve - Refining your niche based on genuine alignment between who you are and who you're meant to serveDay 3: How You Communicate - Creating messaging that actually converts by articulating what you believe in a way that resonates with the right people 90 minutes on Zoom each day. Time for questions. Workbooks for each day. And I promise you: this is going to move you forward in your business. Numbers are capped so everyone gets space to ask questions - so grab your spot now at gillmoakes.com/unearth Unearth Your Edge - FREE Masterclass: gillmoakes.com/unearth

This week, it's part 2 of our mini-series on Planning On Purpose - all about stepping confidently into next year. I'm talking about the critical identity shifts you need to make to bring your 2026 vision to life. Building on last week's foundational planning episode, I explore the importance of aligning your daily actions with the person you need to become to realise your goals.  I outline five key identity shifts: moving from reactive to intentional perfectionist to practitioner people-pleaser to values-led leader scarcity to abundance isolation to connection It's all about adopting a daily practice of making small, consistent decisions that align with your future self. AND, if 2026 is the year you're committing to seriously growing your coaching business, then you don't want to miss my FREE 3 day masterclass Unearth Your Edge, starting on 8th December 2025. Over 3 days, live on Zoom together, you'll learn: 1. How to embrace and leverage your uniqueness 2. How to refine your niche 3. How to nail your messaging to consistently attract & enrol your ideal clients. Places are limited, so secure your spot here now: https://gillmoakes.com/unearth ALSO MENTIONED Check out my 18 week business accelerator for coaches: https://gillmoakes.com/mastery  

Where the hell did this year go? If we're not careful, 2025 is going to race past us and we'll all be sleepwalking into 2026... In this first part of a two-part series, I'm sharing the exact planning process I take my private coaching, LEGACY clients through at the end of each year. This isn't about hustle culture goals or pushing harder. It's about creating a year that actually reflects what YOU want, not what Instagram tells you your year should look like, not even what I tell you it should look like... Because here's what I've learned from coaching really ambitious women: most of us don't fail because we lack strategy. We struggle because we're following strategies that weren't created by us, for us. This is planning that matters. Planning that works. Planning on purpose. What You'll Learn: Why Planning Actually Matters The Three Essential Planning Steps The Biggest Mistake Coaches Make Resources MentionedFree Workshop: Planning on Purpose: November 20th, 2025Hosted with the Institute of Coaching Studies(Replay available if you can't attend live) SIGN UP HERE: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/ Book Recommendation:"Free to Focus" by Michael Hyatt - exceptional resource for yearly planning and productivity The Institute of Coaching Studies:My absolute number one recommendation for coach training. Reflection Prompts:Before you start planning for next year, take time to reflect on 2025: What worked this year that you want to do more of?What didn't work that you're ready to let go of?What did you wish you'd made time for?What do you wish you'd never started? Email your reflections to info@gillmoakes.com - I'd love to hear what's coming up for you. COMING NEXT WEEK...Part 2 is coming next week, where we'll dive deep into the mindset piece: Who do you need to BE to bring your vision to life? What is your business asking from you in terms of how you show up?This two-part series, combined with the free workshop on November 20th, will give you everything you need to make 2026 truly YOUR year. About This SeriesThis is the exact planning process I've refined over years of working with ambitious women coaches. It works because it's not about doing more or pushing harder, it's about intentional, purpose-driven planning that creates a business supporting your life, not consuming it. Connect With GillHave reflections to share? Questions about planning your year? Email me at info@gillmoakes.comJoin the Planning on Purpose Workshop: https://coachingstudies.org/events/coaching-business-masterclass-2026-planning/

That permission slip you're waiting for... the one that says you're ready to charge what you're worth, claim your niche, or call yourself an expert? I'm afraid it's not coming. Not from a certification body, not from a certain number of clients, and definitely not from your follower count. In this episode, I'm diving into why we crave external permission, the three permission traps keeping brilliant coaches stuck, and what self-permission actually looks like (spoiler: it's harder than waiting for validation, but it's the only way forward).If you've been telling yourself "I'll be ready in January" or "once I have X, then I'll do Y", this one's for you. What We Cover The Permission Paradox - Why we're trained to wait for external validation (and why it's keeping you small)- My own journey from blocking everyone on social media to hosting this podcast- The uncomfortable truth: staying small has to feel worse than the fear of being seen The Three Permission Traps Trap #1: The Qualification Trap - Why collecting certifications won't make you feel ready- The truth: clients buy transformations, not certificates- You're qualified the moment you can deliver results Trap #2: The Numbers Trap - "Once I have 10 clients, then I'll raise my prices" (and other lies we tell ourselves)- How you can build a six-figure practice with 500 engaged followers- Premium pricing attracts better clients - not the other way around Trap #3: The Timeline Trap - "I'll be ready in six months" (no, you won't)- Why perfect conditions will never exist- Clarity comes from action, not contemplation What Self-Permission Actually Looks LikeSelf-permission isn't a feeling, it's a decision. And it requires: Radical responsibility (no one else to blame if it doesn't work) Tolerance for discomfort (charging premium prices before you feel 'worth it') Redefining "ready" (willing to try ≠ perfect) The 5-Step Framework for Giving Yourself Permission Name what you're actually waiting for (get specific - it's probably imaginary) Identify the cost of waiting (what are you not building? Who are you not serving?) Make the decision as if permission has been granted Take the first uncomfortable action (not perfect action, next action) Build your evidence bank (track every win, collect every testimonial) The Bottom LineThe permission you're waiting for isn't coming from out there. It's been inside you the whole time. You just have to be brave enough to claim it.Stop waiting. Start building. Your InvitationWhat's one green light you've been waiting for that you could give yourself today? Not in January. Not when you have more clients. Not when you feel more confident. Today.What would you do if you just... decided? Work With MeIf this episode resonated and you're ready to stop waiting for permission, let's talk about MASTERY - my 18-week signature program for coaches who are done playing small. MASTERY isn't just strategy (though you'll get a complete roadmap for building a highly profitable coaching practice). It's also the mindset work of backing yourself before you have external proof. Of embracing your unique edge. Of owning your value. Of moving forward even when it's uncomfortable. Because here's what I know: you don't need more qualifications. You don't need more followers. You don't need more time.You need clarity. You need strategy. You need someone who sees you and believes in what's possible when you bring the whole of who you are to your business... Let me help you. Find out more: https://gillmoakes.com/mastery CONNECT WITH MEInstagram: https://www.instagram.com/gillmoakes/LinkedIn: https://www.linkedin.com/in/gillmoakes/ WORK WITH MECheck out my FREE monthly workshops: https://www.gillmoakes.com/workshops Check out MASTERY: https://gillmoakes.com/mastery Book a call to explore the next right move for your business: https://go.oncehub.com/gillmoakeschat

Feeling overwhelmed by your coaching business? In this episode, I'm sharing my current obsession: simplification. I share why most coaches overcomplicate their businesses with too many offers, platforms, and tactics, and why less is actually more when it comes to building a sustainable, profitable coaching practice. You'll learn why complexity is usually a symptom of lack of clarity, hear the story of why I closed a profitable membership to choose alignment over income, and get a practical framework for figuring out what to keep and what to let go in your business. What You'll Learn Why coaches overcomplicate everything (and why "more" doesn't actually mean better) The real reason behind business complexity: lack of clarity on who you serve and what transformation you offer My story of closing The Collective - choosing alignment over a profitable revenue stream What true simplification looks like: one clear offer, one clear client, one clear message The three questions to help you decide what stays and what goes in your business A practical exercise to audit everything in your business and strip back to what matters   The Three Questions Framework 1. Does it energise you? Not every moment, but overall, does this thing light you up? Do you look forward to it? Or is it consistently draining you before you even begin? 2. Does it serve your ideal client? Not just any client, but YOUR ideal client. Does this offer, platform, or piece of content actually move them closer to the transformation they desire? 3. Does it move the needle? Is this thing actually contributing to your business growth? Is it bringing in revenue, building relationships, or establishing your authority? Or is it just busy work? Practical Exercise List EVERYTHING in your business: every offer, every platform, every content type, every marketing tactic, every system Circle the things that light you up AND make you money (both, not just one) Question everything else - does it really need to stay? Remember: Being busy doesn't equal being effective. My Simple Business Model Three ways to work with me (I've been doing this a while so I do have more than one offer): Mastery - my 18-week foundational accelerator program for early-stage coaches building their coaching business Evolution - coming in 2026 - for coaches ready to scale beyond 1:1 client work Legacy - Private 1:1 coaching for ambitious women building a legacy body of work Content ecosystem: ReWild Your Business Podcast (weekly) LinkedIn & Instagram  Newsletter (weekly) Substack (long-form deep dives) Everything points to the same transformation: bringing all of who you are to your work so you can grow a profitable, fulfilling business. Your First Yes Your First Yes - is a simple guide for early-stage coaches struggling to find their first few paying clients. It focuses on the handful of actions that genuinely move the needle without the complexity of a massive marketing ecosystem. Download here: https://www.gillmoakes.com/your-first-yes  Connect with me: Website: gillmoakes.com Instagram: @gillmoakes LinkedIn: https://www.linkedin.com/in/gillmoakes/ If this episode resonated with you, please leave a review and share it with a coach friend who needs to hear this message.

Let me be honest with you: what worked in marketing a couple of years ago really isn't working anymore. And if you're someone who's still trying to crack that algorithm, who believes your success is entirely governed by the quality of your content, this probably isn't what you want to hear. But it's true. I'm seeing genuinely brilliant coaches burning themselves out creating endless content. Posting multiple times a day. Creating daily reels. Sophisticated carousel posts. Graphics. Jumping on every trend. And they're just not seeing a return on that massive amount of effort. Here's what's really happening: the coaching industry has created this closed shop of engagement. Your amazing content is mostly being seen by other coaches who are also stuck on the same hamster wheel. Not your actual ideal clients. Content Marketing Still Matters (But It's Only One Piece) I'm not saying content doesn't matter. Of course it does. But it's ONE piece of a marketing ecosystem. Your overall marketing strategy needs to be bigger than just a content strategy if you want to build a business that's sustainable for the long haul. Think of it like this: content marketing is the lighthouse - shining out, hoping to attract your ideal clients. But there's another side to that coin, and it's the one thing that's never stopped working. The thing that cannot be hacked, gamified, or outsourced. Relationship marketing. The searchlight piece where you go out and actively build relationships that lead to clients, collaborators, and introducers. Why Everything Changed Just a few years ago, you could post consistently, use the right hashtags, jump on trending audios, and the algorithm would reward you with visibility. More reach meant more engagement, which led to new followers, discovery calls, and sales. I'm not saying it was easy then, but it was more straightforward. More predictable. There was less noise and a hell of a lot less AI-generated crap clogging up everyone's feeds. Now? Complete opposite. The algorithms change every other week. No one knows what's getting prioritised anymore. Platforms are oversaturated. Our attention spans are tiny. And people are absolutely exhausted from posting constantly without seeing results that match their effort. The uncomfortable truth: If your entire marketing strategy is built on content creation and visibility determined by an algorithm, you're building your business on quicksand. What Actually Works: The 80/20 Flip Here's what I want you to think about: how are you spending your marketing energy right now? If you're spending 80% of your time creating content and 20% building relationships, I want you to flip it completely. Spend 20% of your time creating really good content that genuinely reflects who you are and what you believe. Then spend 80% of your time having actual conversations with people. This looks like: Showing up in DMs When someone sends a genuine connection message, reply with substance. Have an actual conversation. Don't automatically dismiss everyone as a pitch-slapper. Leaving thoughtful comments Not just a thumbs up or heart emoji. Actually show you were interested in what they shared. Ask questions. Be curious about them. Following up with people If someone told you a month ago they were working on something, check back in. Ask how it's going. Show them you remember. Show them you actually give a crap. Remembering what matters When you build real relationships, you remember what each other says. You're not just talking about business, you're connecting as humans. The Three Kinds of Relationships to Build As you're building these connections, think about three types of relationships: Potential clients - people who could work with you Potential collaborators - people you could create with or partner with Potential introducers - people who could refer clients to you Not everyone needs to be a direct client. Build a genuine network across all three categories. But Can This Scale? I hear you. You're thinking, "Gill, this sounds lovely, but I can't have individual conversations with everyone. I need something that works at scale." Here's the thing: as a coach selling high-ticket programs, you absolutely need to be having individual conversations with the right people. If you're in scaling mode with more leveraged offers, then yes, use paid advertising to drive enough traffic to override the algorithm. But for mid to high-ticket coaching? Conversations are non-negotiable. It might not be the magic bullet everyone wants, but I'm telling you the truth. Quality Over Quantity. Always. I'd rather have a smaller, deeply engaged audience than a massive following of people who couldn't give a crap about what I do. If you prioritise relationships over algorithms, your business will grow. Maybe not overnight. Not in a viral explosion. But steadily. Sustainably. In a way that feels good to you. That's what we're all after, isn't it? A business that actually works for us. That feels aligned. That doesn't need us to be someone we're not or do things that drain the life out of us. The answer isn't more content. It's more connection. Trust Is Built Through Connection, Not Clever Content This has always been true. It's just that now it's becoming undeniable. Marketing is a long game. Stop trying to shortcut relationships. Ready to Go Deeper? If this resonated with you, I'm running a workshop on exactly this topic: Relationships Over Algorithms. This is a small group session where we go deep into the foundations of how to build relationships that actually matter and how to bring the whole of who you are to those connections. We then spend seven days together in a WhatsApp group afterwards continuing the conversation, practicing, and you can keep asking me questions. Book your place now: https://www.gillmoakes.com/relationships-over-algorithms Links Mentioned in This Episode Relationships Over Algorithms Workshop: https://www.gillmoakes.com/relationships-over-algorithms Work with Gill: gillmoakes.com Connect with Gill Instagram: @gillmoakes LinkedIn: Gill Moakes Website: gillmoakes.com Want more episodes like this? Subscribe to ReWild Your Business wherever you listen to podcasts.

Let's be honest. Your relationship with money is probably one of the trickiest, most emotionally charged relationships you'll ever have. And I'm not talking about spreadsheets or financial planning here. I'm talking about how you feel about money, how you treat it, and how it's quietly shaping your decisions without you even realising it's happening. This week, we're going back to something I haven't talked about in a while: money mindset. Because here's the thing. Most of us didn't choose the money stories we're carrying around. We inherited them from our parents, our teachers, the culture we grew up in, and that whole toxic online abundance messaging that makes you feel like an idiot if you haven't manifested a private account in the Cayman Islands. (Thanks for nothing, The Secret.) What You'll Learn In This Episode: The money stories you inherited and how they're dictating your behaviour right now. Things like "money doesn't grow on trees" or "people like us don't have that kind of money" get wired into your nervous system, and suddenly abundance doesn't feel safe anymore. Why money isn't moral. Money isn't a reflection of how worthy or spiritual you are. It's not a moral compass. Money is neutral. It's energy. And when we treat it like it's moral, we start hustling for work we don't want, undercharging because we want to seem like good people, and over-delivering to prove our value. The two ways we try to control money and why neither one represents freedom. You're either constantly chasing money and making it the focus of everything, or you're pretending you're above caring about it at all. Both are about control. Both are ego. What it means to rewild your relationship with money. Coming back to a natural rhythm where money flows through you, supports you, and nourishes what matters, but isn't the all-or-nothing driving force of your business. Five things you can start doing today to shift your relationship with money: Name the inherited stories (whose voice are you hearing?) Track the flow (where does money move easily and where does it get stuck?) Look at your pricing (are you charging for acceptance or honouring your energy?) Practice receiving (compliments, help, opportunities, all of it) Redefine what wealth means for you The distinction between wealth and worth. Wealth is external and movable. Worth is internal and doesn't change. You cannot let money carry your self-esteem. You cannot let money have that much power. The Big Truth: Money doesn't respond to guilt or scarcity. But it does respond to clear, aligned action. It responds to purpose. It responds to flow. When you spend money in alignment, it circulates. When you invest in what you believe in, it multiplies. When you hoard it out of fear, it stagnates. And here's the weird thing: when you stop with the proving and the grasping and the chasing, that's when money starts to flow. That's when money becomes the side effect of intentional, aligned work. That's what I want for you. This Week's Journaling Prompts: Where in my business am I still asking money for permission? (Permission to rest, to create something different, to feel successful, to feel safe?) What part of me still believes that wealth and worth are the same thing? And what could happen if I stopped believing that? If money and I were in an honest relationship, what conversation are we long overdue to have? (What needs forgiving? What needs claiming? What needs renegotiating?) Don't rush these. Sit with them. See what comes up. Links & Resources: Download the Fix Your Money Mindset Workbook - One of my oldest lead magnets and still works a treat because it's a goodie. It'll help you reframe your way of thinking about money: https://www.gillmoakes.com/fix-your-money-mindset Email me your reflections: info@gillmoakes.com (I genuinely love hearing from you when something lands)

Ever hit 'post' and immediately wanted to delete it because it felt a bit too much... too honest... too vulnerable... too outspoken... too opinionatedYes? This episode is for you. This week, we’re talking about the courage it takes to tell the truth in your marketing - to bring all of who you are to your business, even when it feels risky, messy, or a little too raw. Because here’s the thing:Every time you water yourself down to sound more 'credible,' you lose the very thing that would make your message land. Every time you trim the edges of your truth to seem more professional, you edit out the magic that would actually connect. In this episode, I talk about:💥 Why being “too polished” is killing your connection💥 The myth that credibility comes from having it all figured out💥 The moment right before you post something real, and how to move through it💥 How to know what’s yours to share (and what’s not)💥 The difference between authentic vulnerability and performative oversharing💥 Why your truth is the most magnetic thing you have If you’ve ever caught yourself second-guessing a post, toning down your story, or worrying that honesty might make you look less 'together', this one’s for you. Because credibility doesn’t come from perfection. It comes from resonance. From being real, open, and honest enough that your people can actually feel you. And that? That’s what makes you unforgettable. ✍️ Your Reflection Prompt: What truth are you avoiding because you’re scared it might make you look less credible? Sit with that one. Write. Don’t rush it. You might just find the next brave thing your business needs to say. 🔗 Join the October Workshop: Relationships Over Algorithms 📆 28th October 2025 ⏰ 5pm UK / 12pm EST / 9am PST 📍 Zoom We’ll dive into how real relationships, not reach, not trends, create the kind of business that lasts.Get all the details and book your spot here → https://www.gillmoakes.com/relationships-over-algorithms

This week on Rewild Your Business I’m joined by the incredible Claire Schwartz – grief and trauma coach and healer.  Claire brings not only decades of professional expertise, but also the lived wisdom of her own journey through loss and trauma survival. Together, we dive into a conversation most business owners avoid until life forces it upon them: 👉 What happens when grief or trauma collides with running your business?👉 Why the “just soldier on” approach can actually do more harm than good.👉 Practical ways to support yourself (and your business) when life knocks you sideways.👉 The importance of honesty, boundaries, and community when navigating hard seasons. We talk about the messy, surreal early days of loss, why connection is the true antidote, and how business owners can prepare themselves now for the unexpected. This conversation isn’t just for those walking through bereavement, it’s for anyone who knows that life can change in an instant, and wants to build a business that can hold them, not just one they hold up. Claire’s approach is direct, compassionate, and rooted in deep truth. Honestly? I wish I’d had her in my corner during my own season of grief. If you’ve ever wondered how on earth you’d keep your business going when life falls apart, or you simply want to hear two women cut through the noise and talk about what really matters, this episode is for you. Connect with Claire: 🌐 youcanhealyourgrief.com 📖 Her book Putting Out the Fire is available via her website (buy direct from authors whenever you can 🙌) LinkedIn: https://www.linkedin.com/in/clairemschwartz/ Insta: https://www.instagram.com/fearlessgrieving/ Facebook: https://www.facebook.com/claire.m.schwartz.5 More About Claire Claire M. Schwartz has been walking her path of Grief & Trauma survival for over 35 years. She comes from a place she calls The Dark Ugly™ and has crafted and honed her healing journey with determination, wit and tenacity. She holds a BA from the University of Michigan in Psychology, and she is a Certified Professional Coach, Reiki Master Teacher, Spiritual Counselor and a Member of the American Academy of Experts in Traumatic Stress. She has been in private practice for over 18 years, as the Owner of Miriam’s Well Healing LLC, working intensively with clients and organisations alike. Claire’s authenticity, directness and compassion make her a sought-after Speaker and Consultant, having taught multiple Grief and Trauma workshops, hosted Grief Retreats, taught twice at The Global Grief Conference and have been a podcast guest across the country.

Yep, you read that right. I closed a profitable membership. And no, I haven’t lost my mind. This week on ReWild Your Business, I’m pulling back the curtain on why I shut down The Collective, even though it was making money, and what that decision taught me about alignment, sovereignty, and refusing to run my business on “shoulds.” Because here’s the truth: profitable doesn’t always mean sustainable. And if something doesn’t feel good, I’m not dragging it along out of fear of what people might think. (Spoiler: most of the time, no one’s thinking about you as much as you imagine anyway.) In this episode, I share: The real reason The Collective never worked for me (even though it looked shiny on the outside). Why ignoring your own values in favour of business “rules” will always bite you in the arse. How I handled closing it down with integrity, and turned it into an opportunity. The surprisingly liberating power of changing your mind in public. If you’ve ever felt stuck in an offer that drains you, scared of being judged for pivoting, or secretly relieved at the idea of burning something down… this episode is your permission slip.   ✨ Journaling Prompts to Take This Deeper: - Where in my business am I holding onto something just because it “works,” even if it doesn’t feel good? - What old story about myself (e.g. being flaky, inconsistent, or not seeing things through) do I need to rewrite into a strength? - If I gave myself full permission to change my mind publicly, what would I stop, start, or reshape right now? If this episode gives you the nudge you need to cut loose the thing that isn’t working, I’d love it if you’d leave me a 5-star review on Apple Podcasts. It means the world and helps more wild-hearted women find this show. 💡 Links & Mentions: Workshops– including All of You, my unapologetic deep dive happening this week: gillmoakes.com/workshops The Coaching Business Academy If you're beyond ready to grow your coaching business, The Academy could be your perfect next step: https://gillmoakes.com/academy

We’ve all been there. You’re scrolling Instagram, checking out someone else’s shiny new program, their sold-out launch, or their glossy website, and suddenly, what you’ve built feels… small. Messy. Not enough. That’s comparisonitis. And here’s the truth: it’s a game you’ll never let yourself win. Because every time you get close to what once felt “enough,” your brain moves the goalposts. In this episode of ReWild Your Business, I’m breaking down why comparisonitis is such a creativity killer, how it's the theif of courage. Mimicking someone else’s highlight reel will always water down your own brilliance. More importantly, I’ll share how to flip the script, shifting from comparison into connection, so you can reclaim your energy, originality, and confidence. If you’ve been caught in the trap of measuring your work against someone else’s yardstick, this one’s for you. ✨ Here are the three journaling prompts I share in this episode to help you step out of the comparison trap: Where in my business am I measuring myself against someone else’s definition of success? If I stopped comparing myself to others, what would I create differently today? What would my business look and feel like if I only played by my own rules? And don’t forget, my upcoming workshop All of You: The Unapologetic Art of Showing Up Unedited is happening on September 30th. If this episode resonated, you’ll love diving deeper with me there. Register here     WAYS TO WORK WITH ME Monthly Workshops: gillmoakes.com/workshops The Coaching Business Academy: gillmoakes.com/academy Private Coaching: gillmoakes.com/private-coaching