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Description
The Business of Security Podcast discusses the business side of security. From finding work and what skills are needed to where and how do you network To sharing ideas, tips and advice on networking, technology, marketing, and tools you can use to successfully grow your security business.
The podcast offer interviews with leaders in the security talking about the state of the security business, how to brand your business to be successful by using marketing and social media tools. The goal of this podcast is for you to be more productive doing your job as a security practitioner.
The podcast offer interviews with leaders in the security talking about the state of the security business, how to brand your business to be successful by using marketing and social media tools. The goal of this podcast is for you to be more productive doing your job as a security practitioner.
18 Episodes
Reverse
Security Business owners that use social media have to do more than just “be on” social media networks in order grow their business. There are so many ways in which to use the tool of Social Media. There is more to social media than casually chatting with friends or sharing news items ad infinitum.
In this podcast episode, I share several ways in which you can use social media for your security business.
The post How to Use Social Media for Your Security Business appeared first on Strategic Marketing Solutions.
Social media is a driving force when used effectively for all types of business including security and executive protection services. You’ve identified your goals, found your market, you are sharing and creating valuable content for potential customers, marketing your products and services. You’re interacting with comments and monitoring what is being said about the industry and your business. All of this takes time, money and energy.
Do those likes and comments translate to new business? If so, how much business? Enough to live on or support your family? If not? Why not?
When was the last time you took a hard look at your efforts on social media and assess what is and is not working to help grow your business?
The post Social Media and Website Metrics appeared first on Strategic Marketing Solutions.
Social Media success for your business is not overly complicated. Here are few steps that I recommend you act upon to use social media as a tool for your security business. Social Media success begins with knowing who you are, what you do, and who you do it for.
The post Social Media Success for Your Security Business appeared first on Strategic Marketing Solutions.
Be Smart on Social Media In this podcast, I talk off the cuff about how security service providers (EP, Bodyguards, event security, etc.) should be...
The post BoS Podcast – Be Smart When Using Social Media for Your Security Business appeared first on Strategic Marketing Solutions.
In this episode I’ll answer an email from a podcast listener, we’re I’m heading to this week and why, and share my thoughts on exceeding...
The post Business of Security Podcast – Exceeding Expectations appeared first on Strategic Marketing Solutions.
On to the main topic of Twitter tips and tools. It’s still amazing to me that I can connect and engage with folks I don’t...
The post Business of Security Podcast – Twitter Tips and Tools for Your Business appeared first on Strategic Marketing Solutions.
In this podcast I’ll be sharing my feedback on the ASIS expo, from which I just returned and a pretty hard hitting, tough love kind...
The post Business of Security Podcast – Give People What They Want for Free appeared first on Strategic Marketing Solutions.
Introduction to the Podcast I’ve been in and for the most part around the security business for close to 20 years. I In 2008 I...
The post 013 – Stop Being Stupid on Social appeared first on Strategic Marketing Solutions.
In this podcast, I go on a rant about Marketing by Innuendo. Faking it until you Make it with fake photos and content will only get you so far. I really try to provide useful and critical information to help you do your job better but this is something I needed to share with the EP community.
The post 012 Business of Security Podcast – Marketing by Innuendo appeared first on Strategic Marketing Solutions.
When I was creating notes for this podcast and planning out these steps, I got curious as to what others would say so I asked...
The post Ten Steps to Branding and Social Media Marketing Success appeared first on Strategic Marketing Solutions.
I recently received an email from a client who was asking how to improve their website to achieve a higher rank on Google search results....
The post I Want to be Number One on Google! appeared first on Strategic Marketing Solutions.
Definition of Stagnant Not advancing or developing – showing no activity; stale For this podcast I’m going to talk about Stagnant in context of...
The post Business of Security Podcast Episode 011 – Stagnant appeared first on Strategic Marketing Solutions.
Business of Security podcast episode 10. In this podcast I talk again to Dave Johnson, president of ITG Consultants and chair of the ABCDEP. But before the interview I spend a few minutes talking about seizing opportunities.
The post Dave Johnson Interview #2 – Seizing Opportunities appeared first on Strategic Marketing Solutions.
In this week's episode I'm going to cover OSINT or Open Source Intelligence. I'll share with you some tools and apps you can use to scrub the internet for data, and how to use these common tools to your advantage while you're at the office or mobile.
Now I'm no expert in data mining. I've been learning as I go so I'm not going to be talking about hacks and some super serious tools and super secret squirrels with black hats. But I think the information that I'll provide you will be very useful for the security practitioner to protect people, data, and property.
The post Open Source Intelligence Tools appeared first on Strategic Marketing Solutions.
I’m back with Business of Security podcast episode #8. There has been a 3-week break since the last podcast episode that was due to personal...
The post Protective Security Conference Recap – Interview with Dave Johnson appeared first on Strategic Marketing Solutions.
Happy Easter! In this episode I talk in depth about social media. Everyone says “social media” but what does that mean. My definition is quite...
The post All About Social Media! What Is It and How It Can Work For Your Business appeared first on Strategic Marketing Solutions.
Hello, my friends! Welcome to episode #4 – can’t believe it has been a month of Business of Security podcasts! I hope you are enjoying...
The post Tony Scotti Interview Part Two appeared first on Strategic Marketing Solutions.
One of the goals I have set for myself and to share with you is reaching out to leaders in the security industry and talking...
The post Importance of Having Mentors in Your Life – Interview with Tony Scotti appeared first on Strategic Marketing Solutions.
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