The Property Management Podcast with That Property Mum

If you’ve ever felt like you’re posting on social media but not getting real results, this episode will feel very familiar. Posting every now and then. Boosting posts and hoping they work. Avoiding video because it feels uncomfortable. Relying on word of mouth and telling yourself online marketing isn’t really necessary.In this episode, I give you insight into one of my workshops and we break down the biggest digital marketing mistakes property managers and business owners are making and what actually works when it comes to growing visibility online.This is Part 2 of the series, where the focus is on social media strategy, video content, Meta ads, the AI tools that help your business get found online, and how to build a simple, consistent digital marketing strategy that works in the background of your business. One that helps you attract the right clients, grow brand awareness, and become the go to property manager in your local area.From organic social media content and Instagram Reels, to Facebook and Instagram ads and AI tools for content creation, this episode clearly explains what modern digital marketing looks like and why consistency and strategy matter more than ever. ”Digital marketing isn't just a plug and play thing that you can copy and paste from YouTube or Google. It takes time to build the right systems, strategy and make them all work for your business. The difference between businesses that stay invisible online and those that become visible is this: They simply stop treating marketing like a hobby and start treating it like a growth engine" - Kylie WalkerWe cover:Why posting consistently on social media matters and how platforms like Instagram and Facebook reward active accountsWhich social media metrics actually matter on Instagram and Facebook and how to use them to decide what to post nextWhat viral content really means on social media and why reaching non followers helps grow your audienceHow short form video on Instagram Reels, TikTok, and YouTube Shorts builds brand awareness fasterWhy boosting posts is different from running Meta ads and how paid ads support long term business growthHow combining organic social media posting with paid ads helps you grow faster than using just one approachThe key AI tools I use and how they can help with content creation, research, CRM systems, and business automationKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses: https://www.thatpropertymum.com.au/courses/The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerateBook a Strategy Call with Kylie:a...

This episode is one of our most downloaded for a reason! I’m joined by Kasey McDonald, QLD State Manager at CoreLogic, who brings over 27 years of real estate expertise to the table. We dive into how property managers and BDMs can leverage data to grow their rent roll, improve client relationships, and stand out in a competitive market. Kasey shares practical, real-world strategies that prove growth isn’t just about working harder–it’s about working smarter. If you’re ready to future-proof your business and unlock new opportunities, this episode is a must-listen!Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Kasey McDonald:https://www.linkedin.com/in/kasey-mcdonald-857a3337/?originalSubdomain=aukamcdonald-au@corelogic.comhttps://www.corelogic.com.au/https://www.facebook.com/corelogicaustralia/https://www.instagram.com/corelogicau/?hl=en

If you feel like you’re doing all the right things online but still not getting the visibility, leads, or enquiries you expected, this episode is for you!Because the problem is not that digital marketing is too complicated. It’s that most property professionals are still thinking like brick and mortar business owners in a digital world.Your clients are no longer walking past your office window. They are finding you through Google, AI searches, reviews, and social media before they ever make contact.In this episode, I give you insight to one of my workshops and discuss why visibility online starts with a mindset shift and what it really means to think like a digital marketer. From online funnels and content strategy to AI search, SEO, and lead nurture, this conversation breaks down the systems you need to be building now if you want your business to stay relevant, trusted, and profitable in the years ahead.Once upon a time SEO was called search engine optimisation. It’s now called search everywhere optimisation. If you’re not showing up in AI searches, you’re not going to exist in the next digital evolution - Kylie WalkerWe cover:Why property managers and real estate businesses need to start thinking like digital marketers to stay visible and relevant onlineHow fear of change can keep you stuck in outdated marketing habits even when it’s not workingThe 3 stages of the online marketing funnel and how each stage helps turn leads into paying clients How to build brand awareness so people who don’t know your business yet can find you online and recognise your brandWhy showing up online consistently builds more trust than posting polished perfect content on your socialsThe role of social media, video content, paid ads, and websites in driving traffic and capturing leadsTools that simplify content planning, scheduling, video creation, and CRM managementHow to nurture leads in the middle of the funnel using education, expertise, and connectionWhy webinars, investor training, video series, and email nurture build authority faster than sales posts on socialsHow AI and automation are reshaping lead nurture and client engagementWhat really happens at the bottom of the funnel and why retention is your biggest growth strategy👉🏼 Join the Digital Marketing and AI Academy here:https://courses.thatpropertymum.com.au/digitalmarketingyesKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https:

Growth is the buzzword in every property management boardroom right now–but let’s be real, it’s never felt harder to achieve. In one of our most downloaded episodes, I chat with Steven Marinucci, a rent roll finance specialist and trusted advisor in the commercial banking space. Steven pulls back the curtain on how to fund a rent roll, what banks are really looking for, and why growing without a plan can be riskier than standing still. If you want to scale your business sustainably, this conversation is your roadmap.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Steven Marinucci:https://www.linkedin.com/in/steven-marinucci-marra-finance/?originalSubdomain=auhttps://marra.finance/

Have you ever sat across from an investor who’s just had a tenant stop paying rent, damage the property, and disappear, and felt that knot in your stomach because you know what comes next? The paperwork. The tribunal. The waiting. The emotional load. And often, no real financial recovery at the end of it.In property management, we’re taught that court is just part of the job. That it’s the “proper process”. That insurance is optional or a last resort. But what if that belief is actually costing property managers time, energy, and investor trust?In this episode, I chat with Brenda Hunter, National Products and Sales Manager at the Property Insurance People, and a former property manager who understands exactly what it’s like to sit on both sides of the fence. We unpack the real difference between insurance claims versus going to court, why so many landlords are underinsured without realising it, and what property managers need to know to better protect their investors and themselves.This conversation goes beyond theory. We talk about real claims, real mistakes, and real scenarios property managers face every day. If you’ve ever felt torn between “doing the right thing” and doing what actually gets results for your owner, this episode will give you clarity.“Insurance is a backup plan. It’s peace of mind for the landlord but it’s also peace of mind for the property manager knowing there’s coverage when something goes wrong.” - Brenda HunterWe cover:Why insurance claims are often faster, less stressful, and more effective than tribunal action for recovering money after tenant default or damageThe critical difference between building insurance and landlord insurance, and why many landlords with houses are unknowingly underinsuredWhat landlord insurance actually covers, including rent default, loss of rent, tenant damage and contentsWhy rent default is one of the most common and costly claims and what property managers should check in every policyCommon content coverage gaps that catch landlords out, including dishwashers, floating floors, underlay, wardrobes and owner supplied appliancesHow insurers assess tenant damage and the difference between accidental, deliberate and malicious damageThe biggest mistakes property managers make when lodging claims and how documentation can make or break the outcomeWhen to lodge an insurance claim and why waiting for all the information can slow everything downWhy strata building insurance does not replace landlord insurance and where liability risks still sitKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:

What happens when you stop playing small and truly own your worth–especially when it comes to money? In one of our most-downloaded episodes, I sit down with best-selling author and money mindset mentor Denise Duffield-Thomas to unpack the mindset shifts that help women charge premium prices, release money fear, and step into first-class lives. Together, we dive into why so many property managers undercharge despite delivering incredible value, the unconscious blocks that keep them stuck in hustle mode, and the simple, actionable shifts that can change not just your income, but the clients and life you attract.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Denise Duffield-Thomas:www.denisedt.comInstagram: @denisedtFacebook: @denisedt

Have you ever reached the end of the year feeling exhausted, like you worked hard but still didn’t feel fulfilled? Like you ticked goals off a list, chased milestones, stayed busy, yet something still feels misaligned. As planners come out and the pressure builds to reinvent yourself by January 1st, it’s easy to fall back into resolutions that come from pressure rather than presence.In this episode, I share why I no longer believe in traditional New Year’s resolutions and what I do instead. After years of setting big goals, hustling to achieve them, and still feeling disconnected from myself, I realised the problem wasn’t discipline or motivation. It was alignment. Goals that look good on paper don’t mean much if they don’t emotionally connect to the person you’re becoming.This episode invites you to slow down, reconnect with your future self, and cast a vision that actually feels supportive. Rather than asking what you want to achieve, I guide you to ask who you want to be and how you want to feel in your business, your body, and your boundaries as you move into 2026. “ You don't need a new planner. You don't need 47 goals. You just need a vision that feels so aligned, it pulls you forward without forcing it. So this year I invite you to skip the resolutions and instead come home to yourself. Let 2026 be the year that you feel good in your business, your body, your boundaries. and your becoming.” - Kylie Walker We cover:Why most New Year’s resolutions fail and how pressure-based goal setting leads to burnoutThe difference between setting goals and casting a vision for your future self so you can move toward what feels aligned and sustainable, not forced or drainingA guided visualisation to help you reflect on 2025 and consciously step into 2026Journaling prompts to clarify who you’re becoming before deciding what you’ll do and the goals and intentions you set for yourselfHow to set intentions instead of to do lists that leave you feeling overwhelmedQuestions to ask yourself before committing to any goal so it feels supportive, not stressfulWhy alignment creates momentum without hustle and allows progress to feel natural and grounded rather than driven by pressure or burnoutThe power of choosing non negotiables instead of endless goals and how they create focus, consistency, and a steady sense of direction throughout the yearHow redefining what success means to you can help you create more spaciousness, clarity, and fulfilmentKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:

If you’ve ever hit a point where the hustle felt relentless and burnout was creeping in, you’re going to want to hear this. In one of our most downloaded episodes, I’m joined by Chris Henry from River Realty, who shares his deeply personal story of chasing success in real estate – until it nearly broke him. From hospitalisation to healing, Chris opens up about the turning point that led him to build a business focused on people, culture, and sustainability. This chat is a must-listen for anyone craving more balance, purpose, and longevity in their career.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Chris Henry:https://www.riverrealty.com.au/chris-henry/https://www.instagram.com/chrisjameshenry/https://www.facebook.com/chris.henry.167322https://www.facebook.com/teamhenryriver

Have you hit that point in the year where you’re dragging yourself toward the finish line, promising yourself that you’ll rest once this one last thing is done? I know that feeling well. In property management, it can become so normal that we stop questioning it. Busy turns into an identity. Stress feels familiar. And exhaustion quietly becomes the baseline.In this episode I’m having a very real, honest conversation about the mindset shifts that have completely changed the way I work, lead and live. I recorded this episode as I was counting down to a 6 week break, and it felt like the right time to pause and reflect on what’s actually been driving my stress, overworking and constant pressure.This isn’t about a new strategy, planner or system. It’s about the unconscious beliefs that were running the show for me without me even realising it. I share the 5 mindset shifts I made this year that helped me move out of survival mode and into a calmer, more sustainable way of running my business and showing up as a leader. “ The best way I have found to get conscious and have the space to be conscious is by giving myself rest and having a space, and rest isn't the reward. It's a responsibility. If I'm a leader, I set the tone. If I'm exhausted, so is my team. And if I'm running on empty, my clients can certainly feel that as well. So I now prioritise rest, I schedule it into my calendar like I would a meeting.” - Kylie Walker We cover:How I realised I wasn’t just busy, I was actually addicted to stress and why that’s so common in property managementShifting from reactive property management to building systems and processes that create calmer, more organised businessesHow scarcity thinking shows up as “there’s never enough time, money or support” and what changed when I challenged thatHow I released limiting beliefs that were impacting my confidence, leadership and business decisionsWhy rest isn’t something I earn once everything is done, but something I’m responsible for as a business owner and leaderHow mindset work supports clearer boundaries, better leadership and sustainable business growthWhat’s changed for me since I stopped overworking and started prioritising energy, clarity and long term impactKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie:...

In one of our most downloaded episodes ever, I sat down with Claire Baines, CEO of Hands Across The Water, to talk about the brave decision to walk away from a corporate career that looked perfect on the outside–but felt completely misaligned on the inside. From leading national events at REA to rebuilding homes in Thai villages, Claire’s story is one of purpose, resilience, and redefining success on your own terms. She opens up about the moment everything changed, her personal IVF journey, and how she and founder Pete pivoted their entire charity model after COVID wiped out 80% of their fundraising overnight.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Claire Baines:handsgroup.org.aufacebook.com/thehandsgroup@handsacrossthewater_anz

As the year winds down, December can feel like the busiest, loudest, most exhausting month in property management. Phones ringing nonstop, urgent maintenance requests, owners wanting zero vacancy over Christmas, and you barely remembering what a proper lunch break looks like. Somewhere in the middle of the chaos, you probably promised yourself that this year would be different.In this episode I chat about what the end of year really looks like for property managers and why it so often ends in burnout, guilt, and working through holidays that were meant to be for rest. Drawing on my lived experience, I share practical, realistic strategies that help property managers protect their time, support their clients properly, and actually switch off without that constant “what am I forgetting?” feeling.This episode is especially for Property Manager’s who love their work but are tired of sacrificing family time, presence, and energy just to keep everything running. These 5 practical hacks help property managers manage end of year stress, set clear boundaries, and stay organised in a high pressure property management job.  “  You are allowed to rest. You don't need to earn it by crawling to the finish line, half dead. You've done enough. You are enough. It's the holiday season. Choose calm, choose boundaries, and most of all choose you and time with your family.” - Kylie Walker We cover:Why blocking out a dedicated pre closure prep day is the most effective way to reduce holiday stress in property managementHow automating holiday communications creates clarity, professionalism, and stronger boundaries with tenants and ownersA simple maintenance triage system that helps property managers respond to urgent maintenance issues without panic or holiday burnoutHow email and communication templates reduce decision fatigue and save hours during the end of year rushWhy planning your first day back before logging off helps property managers avoid post holiday overwhelm and ease back into workHow giving yourself permission to rest and set boundaries leads to better focus, better service, and less burnout in property managementKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:a...

This most replayed episode features Andy Reid–a real estate coach, keynote speaker, author, and former auctioneer–and in this most replayed moment, he opens up about the mindset shifts needed to go from playing small to truly owning your space in the industry. In this honest and powerful chat, Andy shares his journey through imposter syndrome, self-doubt, and finding the confidence to lead with authenticity. It’s a reminder that real leadership isn’t about being the loudest in the room–it’s about showing up as your truest self.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Andy Reid:https://andyreid.com.au/https://andyreid.com.au/product/success-curious/https://andyreid.com.au/podcast/

Have you ever had a moment in your life where you realise you’re not the same person you’ve been for years? The roles you’ve held and the identity you’ve been living in suddenly feel out of alignment, especially when you’re moving through big life transitions and personal growth.Most of us don’t talk about identity shifts, especially when they show up during big life transitions in our family, business or career. They can feel uncomfortable, emotional and hard to explain while you’re in the middle of all that change and personal growth. They usually arrive in seasons where something ends, something new begins and you’re standing in the middle trying to understand who you’re becoming next.In this episode, I chat about what it’s really like to let go of an old version of yourself and step into a new chapter. Which is exactly what’s happened to me recently. If you’ve been feeling stuck, restless or unsure of who you are becoming outside of your everyday roles, this conversation is for you.  “ You are allowed to outgrow the life that you built. You’re allowed to want something different, and you’re allowed to become someone new..”  - Kylie Walker We cover:What identity shifts really feel like when you’re going through big life changes like kids finishing school, career transitions and letting go of routines you’ve lived in for years How I realised my identity as a mum was changing and why it pushed me to reflect on what this next season might mean for me The impact of selling my business and leaving my hometown and how those decisions made me aware of how strongly my identity had been tied to certain rolesWhy so many of us stay stuck in old identities after we’ve outgrown them and how we can start noticing the signs that it’s time to shift into who we’re becoming nextHow to recognise when your current identity is no longer aligned with the person you’re becomingThe key questions that helped me understand what I truly want now rather than who I thought I needed to be in the pastHow journalling, reflection and checking in with my future self supported my personal growth and helped me reconnect with who I want to be in this next stage of lifeWhy it’s important to give yourself permission to disappoint people when you’re choosing a life that supports your wellbeing and goalsHow identity change happens through taking simple steps at a time, not through burning everything down at onceKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

Sam Walker is a professional NRL player for the Sydney Roosters–and in this most replayed moment from The Property Management Podcast, he opens up about the mental strength, discipline, and mindset required to overcome injuries, pressure, and public expectation. In this inspiring chat, Sam shares how resilience, gratitude, and focus have helped him navigate both personal and professional setbacks–lessons that apply whether you're managing a team, juggling business demands, or facing your own challenges. This episode struck a chord with so many listeners, and it’s easy to see why.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Sam Walkerhttps://www.instagram.com/samwalker.__

If you’ve been in real estate for more than 5 minutes, you already know that recruitment can feel like a never ending headache. The revolving door, the job ads that go nowhere, the people who seem perfect on paper but last 3 months tops, it all adds up. And in property management, where expectations are high and the pace is relentless, it can wear even the most experienced business owners down.In this episode I chat with Katie Cotton who is Managing Director Recruit RE formerly of Ray White and has been a driving force behind strategic Recruitment, Recognition, and Retention initiatives that have strengthened the network. Katie has spent almost a decade inside real estate and another chunk of her career in tech, franchising and recruitment. She’s seen the industry evolve and she understands why so many agencies are struggling to hire and keep good people.What I love most about Katie is that she doesn’t sugarcoat the challenges, but she also doesn’t accept that “this is just how it is.” She has a clear view of where recruitment is breaking down and what needs to shift if we want teams that are stable, aligned and actually happy to be where they work.This episode is a chance to rethink how we hire, what we value and the way we build cultures in a world where everyone wants different things and where the industry isn’t always keeping up.  “  We often get caught up trying to find the perfect skillset instead of the perfect person, and that’s where recruitment keeps falling apart”  -Katie CottonWe cover:Why hiring feels so exhausting right now in property management and the real reasons so many teams are burning outThe biggest mistake agencies make in job ads and why leaving out the salary turns great people away instantlyHow confusing, over the top job descriptions are scaring off the exact candidates who would actually thrive in the roleWhy the right attitude and energy can matter far more than ticking every technical skill boxThe growing gap between long time Property Managers and the newer generation stepping in, and how that divide shapes cultureThe leadership behaviours that push good people out, even when the business means wellWhy so many people leave real estate in January and what owners can do to prepare for itKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to...

This most replayed episode features Samantha Priddis, a standout BDM who’s proving that growth is absolutely possible–even in a slowing market. As vacancy rates rise and investor urgency cools, many property managers are left questioning their next move. Samantha shares how her relationship-first mindset, clear and honest communication, and next-level organisation are helping her continue to grow and support landlords through uncertain times. Her approach is a refreshing reminder that with the right mindset and systems, success isn’t just possible–it’s sustainable. If you’re feeling stuck or unsure how to grow right now, this episode is your spark to think differently, act confidently, and shift into a smarter growth strategy.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Samantha Priddishttps://samanthapriddis.com/https://www.instagram.com/samantha_priddis/https://www.linkedin.com/in/samantha-priddis-investor-consultant-property-manager-b24299234/

If you’ve ever woken up with a tight chest, a buzzing phone and that sinking feeling that you’re already behind, you’re not alone. For so many business owners in the property management and real estate space, the pace of digital change has become exhausting. It feels like the world of marketing, technology and AI is evolving faster than you can catch your breath, let alone keep up.In today’s episode, I’m opening up about the real story behind it all. The moments that pushed me to tear my business back to the foundations, what forced me to rethink the way I was working, and why I eventually realised that digital systems, automation and modern tools weren’t optional anymore. If you’ve been feeling stuck, left behind by technology, or unsure how to embrace digital marketing or AI without adding more to your plate, this conversation gives you clarity, encouragement and a roadmap for what’s possible.  “ What I believe you need is a system. strategy and a heck of a lot of support and a framework that works in the background so that your business doesn't collapse every time you need to rest, have time off, or simply a moment to be human.”   - Kylie Walker We cover:The real cost of running a business in constant reaction modeHow burnout, overwhelm and outdated habits can hold you back in businessThe moment I realised I couldn’t keep running things the way I was and rebuilding the business became unavoidableWhy learning into digital marketing and AI is now key to essential for staying competitive in your industryHow having the right structure and systems in place can make your business feel calmer and more consistentThe warning signs that your business is starting to fall behind digitallyWhat changes when you stop chasing clients and start attracting  them into your businessWhat your business could look like in six months once you’ve put strong digital foundations in placeKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediaConnect With...

I’m diving into one of the hottest topics in our industry right now: building a powerful personal or professional brand on social media. It’s something I get asked about constantly, and the truth is, whether you’re a BDM, property manager, or agency owner, your online presence is your digital handshake–it matters more than ever. I’m joined by a social media expert who shares game-changing insights on how to show up online with confidence, clarity, and consistency.We unpack the platforms you should be focusing on (hint: Instagram and LinkedIn are gold), the power of reels and carousels, and how to finally stop overthinking your content. If social media has ever felt overwhelming or like a total time suck, this conversation will shift your mindset. We talk about real strategies for staying consistent, creating authentic content, and making it all feel less like a chore and more like a magnet for your dream clients.In this episode, I also introduce two tools that can seriously lighten the load–Cameo, the property management software streamlining how we work, and my own Done For You Services that helps you show up online without the stress. This episode is packed with value, real talk, and practical steps to help you build a brand that gets noticed. If you’re ready to elevate your presence and attract more leads, don’t miss this one!“If you're not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors.” - Charlize WalkerWe cover:Importance of building a personal or professional brand on social media for property management and real estate.Overview of social media usage statistics and their implications for businesses.Benefits of social media for businesses, including cost-effective marketing and enhanced customer service.Discussion on selecting the most effective social media platforms for target audiences.Types of content that perform well, particularly video content like Instagram reels and carousel posts.Emphasis on showcasing the personal side of businesses to engage audiences.Introduction of Cameo, a property management software designed to streamline operations.Overview of Done For You Socials, a service that assists real estate professionals with social media management.Strategies for content creation and client involvement in the social media process.Success stories highlighting the impact of consistent social media posting on business growth.Join my new Course - DIGITAL AND AI ACADEMY🔥Take a look at everything you’ll get inside hereIf you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥Watch the REPLAY HEREConnect with Done For You Services:Done For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services:...

Have you ever looked at someone in property management and wondered how they’re juggling a growing rent roll, a busy home life, and all the day to day pressure without completely falling apart? The truth is, it’s never as effortless as it looks from the outside. Behind every “successful” story is a lot of courage, clarity, and choosing to back yourself even when it feels uncomfortable.When you peel back the layers, so much of property management comes down to showing up on the tough days, keeping things moving even when the juggle feels heavy, and finding your way through the challenges you never quite feel ready for. It’s in those imperfect, behind the scenes moments where the real growth usually happens.In this episode, I chat with Kirsty about what it really takes to build a rent roll from scratch, navigate imposter syndrome, and grow a business that still allows her to be present for her family. You’ll hear how she leaned on community, set boundaries that protected her energy, created systems that supported her and learned to trust her capability even when it didn’t feel natural. Her journey is proof that you can build something steady, sustainable and successful without sacrificing your life in the process.  “  I’ve had to learn that I won’t be for everybody, and everybody won’t be for me either. I just stick with my people now. That’s helped me overcome it a little bit, because you realise you are worth it… everyone’s worth is just different..”   - Kirsty Mattiazzo We cover:How Kirsty first started in real estate and transitioned into property management operationsWhat motivated Kirsty to launch her own boutique property management agency in DarwinThe exact steps Kirsty took to scale her rent roll from 0  to around 250 property managementsHow to balance portfolio growth, routine inspections and client communication while raising a familyHome routines that help manage a high property management workload without burning outHow imposter syndrome affects decision making, conflict resolution and client relationships in Property managementThe leadership lessons Kirsty learned from running big property management operations and a boutique property management businessHow to navigate decision fatigue from maintenance approvals, tenant applications and daily property management tasks so you can stay on top of your workloadHow working with buyer’s agents and interstate investors supported her rent roll growth and property management portfolio expansionKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -a

If you're a real estate agent looking to stand out online and win more business, this episode is a must-listen. I’m joined by digital marketing powerhouse Steve Carroll, who brings more than 20 years of global experience helping real estate professionals build powerful personal brands and grow their influence online.Steve and I dive into what it really takes to build a magnetic digital presence–from polishing your online profiles to creating content that actually connects with your ideal clients. We explore how consistency, authenticity, and clear positioning can completely change the way you attract new business. Trust me, it’s not about being everywhere–it’s about being intentional with your online presence.Plus, Steve shares the consumer insights that top-performing agents are leveraging right now to rise above the noise. You’ll also hear about his leadership in Australia’s #1 property industry event and his inspiring charity work with Hands Across the Water. It’s packed with gold, and it’s no surprise this episode has become one of our most downloaded to date! ”Every real estate agent has to create a digital shop window that grabs the person who's researching. You’ve got to make them stop and think, ‘Look at me – I’m worth checking out.’" - Steve CarrollWe cover:Empowering women in the property management industry.Balancing career and family responsibilities.Strategies for growing a real estate business.Mastering fear and boosting confidence.Importance of creating a compelling digital presence.Maintaining up-to-date and professional contact information.Crafting effective elevator pitches or "Netflix trailers."Sharing valuable content that resonates with the audience.Leveraging LinkedIn and other social media platforms for networking.Building authenticity and personal connections through storytelling.Join my new Course - DIGITAL AND AI ACADEMY🔥Take a look at everything you’ll get inside hereIf you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥Watch the REPLAY HEREKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your...