The Property Management Podcast with That Property Mum

Have you ever had a moment in your life where you realise you’re not the same person you’ve been for years? The roles you’ve held and the identity you’ve been living in suddenly feel out of alignment, especially when you’re moving through big life transitions and personal growth.Most of us don’t talk about identity shifts, especially when they show up during big life transitions in our family, business or career. They can feel uncomfortable, emotional and hard to explain while you’re in the middle of all that change and personal growth. They usually arrive in seasons where something ends, something new begins and you’re standing in the middle trying to understand who you’re becoming next.In this episode, I chat about what it’s really like to let go of an old version of yourself and step into a new chapter. Which is exactly what’s happened to me recently. If you’ve been feeling stuck, restless or unsure of who you are becoming outside of your everyday roles, this conversation is for you.  “ You are allowed to outgrow the life that you built. You’re allowed to want something different, and you’re allowed to become someone new..”  - Kylie Walker We cover:What identity shifts really feel like when you’re going through big life changes like kids finishing school, career transitions and letting go of routines you’ve lived in for years How I realised my identity as a mum was changing and why it pushed me to reflect on what this next season might mean for me The impact of selling my business and leaving my hometown and how those decisions made me aware of how strongly my identity had been tied to certain rolesWhy so many of us stay stuck in old identities after we’ve outgrown them and how we can start noticing the signs that it’s time to shift into who we’re becoming nextHow to recognise when your current identity is no longer aligned with the person you’re becomingThe key questions that helped me understand what I truly want now rather than who I thought I needed to be in the pastHow journalling, reflection and checking in with my future self supported my personal growth and helped me reconnect with who I want to be in this next stage of lifeWhy it’s important to give yourself permission to disappoint people when you’re choosing a life that supports your wellbeing and goalsHow identity change happens through taking simple steps at a time, not through burning everything down at onceKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

Sam Walker is a professional NRL player for the Sydney Roosters–and in this most replayed moment from The Property Management Podcast, he opens up about the mental strength, discipline, and mindset required to overcome injuries, pressure, and public expectation. In this inspiring chat, Sam shares how resilience, gratitude, and focus have helped him navigate both personal and professional setbacks–lessons that apply whether you're managing a team, juggling business demands, or facing your own challenges. This episode struck a chord with so many listeners, and it’s easy to see why.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Sam Walkerhttps://www.instagram.com/samwalker.__

If you’ve been in real estate for more than 5 minutes, you already know that recruitment can feel like a never ending headache. The revolving door, the job ads that go nowhere, the people who seem perfect on paper but last 3 months tops, it all adds up. And in property management, where expectations are high and the pace is relentless, it can wear even the most experienced business owners down.In this episode I chat with Katie Cotton who is Managing Director Recruit RE formerly of Ray White and has been a driving force behind strategic Recruitment, Recognition, and Retention initiatives that have strengthened the network. Katie has spent almost a decade inside real estate and another chunk of her career in tech, franchising and recruitment. She’s seen the industry evolve and she understands why so many agencies are struggling to hire and keep good people.What I love most about Katie is that she doesn’t sugarcoat the challenges, but she also doesn’t accept that “this is just how it is.” She has a clear view of where recruitment is breaking down and what needs to shift if we want teams that are stable, aligned and actually happy to be where they work.This episode is a chance to rethink how we hire, what we value and the way we build cultures in a world where everyone wants different things and where the industry isn’t always keeping up.  “  We often get caught up trying to find the perfect skillset instead of the perfect person, and that’s where recruitment keeps falling apart”  -Katie CottonWe cover:Why hiring feels so exhausting right now in property management and the real reasons so many teams are burning outThe biggest mistake agencies make in job ads and why leaving out the salary turns great people away instantlyHow confusing, over the top job descriptions are scaring off the exact candidates who would actually thrive in the roleWhy the right attitude and energy can matter far more than ticking every technical skill boxThe growing gap between long time Property Managers and the newer generation stepping in, and how that divide shapes cultureThe leadership behaviours that push good people out, even when the business means wellWhy so many people leave real estate in January and what owners can do to prepare for itKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to...

This most replayed episode features Samantha Priddis, a standout BDM who’s proving that growth is absolutely possible–even in a slowing market. As vacancy rates rise and investor urgency cools, many property managers are left questioning their next move. Samantha shares how her relationship-first mindset, clear and honest communication, and next-level organisation are helping her continue to grow and support landlords through uncertain times. Her approach is a refreshing reminder that with the right mindset and systems, success isn’t just possible–it’s sustainable. If you’re feeling stuck or unsure how to grow right now, this episode is your spark to think differently, act confidently, and shift into a smarter growth strategy.Listen to the full episode:Spotify: https://open.spotify.com/show/4sFKGXX2YyPuXPJNXVDGOi?si=18aa7583a64d4d9fApple: https://podcasts.apple.com/us/podcast/the-property-management-podcast-with-that-property-mum/id1614099639Watch on YouTube: https://www.youtube.com/@thatpropertymumConnect With Samantha Priddishttps://samanthapriddis.com/https://www.instagram.com/samantha_priddis/https://www.linkedin.com/in/samantha-priddis-investor-consultant-property-manager-b24299234/

If you’ve ever woken up with a tight chest, a buzzing phone and that sinking feeling that you’re already behind, you’re not alone. For so many business owners in the property management and real estate space, the pace of digital change has become exhausting. It feels like the world of marketing, technology and AI is evolving faster than you can catch your breath, let alone keep up.In today’s episode, I’m opening up about the real story behind it all. The moments that pushed me to tear my business back to the foundations, what forced me to rethink the way I was working, and why I eventually realised that digital systems, automation and modern tools weren’t optional anymore. If you’ve been feeling stuck, left behind by technology, or unsure how to embrace digital marketing or AI without adding more to your plate, this conversation gives you clarity, encouragement and a roadmap for what’s possible.  “ What I believe you need is a system. strategy and a heck of a lot of support and a framework that works in the background so that your business doesn't collapse every time you need to rest, have time off, or simply a moment to be human.”   - Kylie Walker We cover:The real cost of running a business in constant reaction modeHow burnout, overwhelm and outdated habits can hold you back in businessThe moment I realised I couldn’t keep running things the way I was and rebuilding the business became unavoidableWhy learning into digital marketing and AI is now key to essential for staying competitive in your industryHow having the right structure and systems in place can make your business feel calmer and more consistentThe warning signs that your business is starting to fall behind digitallyWhat changes when you stop chasing clients and start attracting  them into your businessWhat your business could look like in six months once you’ve put strong digital foundations in placeKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-mediaConnect With...

I’m diving into one of the hottest topics in our industry right now: building a powerful personal or professional brand on social media. It’s something I get asked about constantly, and the truth is, whether you’re a BDM, property manager, or agency owner, your online presence is your digital handshake–it matters more than ever. I’m joined by a social media expert who shares game-changing insights on how to show up online with confidence, clarity, and consistency.We unpack the platforms you should be focusing on (hint: Instagram and LinkedIn are gold), the power of reels and carousels, and how to finally stop overthinking your content. If social media has ever felt overwhelming or like a total time suck, this conversation will shift your mindset. We talk about real strategies for staying consistent, creating authentic content, and making it all feel less like a chore and more like a magnet for your dream clients.In this episode, I also introduce two tools that can seriously lighten the load–Cameo, the property management software streamlining how we work, and my own Done For You Services that helps you show up online without the stress. This episode is packed with value, real talk, and practical steps to help you build a brand that gets noticed. If you’re ready to elevate your presence and attract more leads, don’t miss this one!“If you're not active on the various social media platforms out there, customers forget you exist and begin communicating with your competitors.” - Charlize WalkerWe cover:Importance of building a personal or professional brand on social media for property management and real estate.Overview of social media usage statistics and their implications for businesses.Benefits of social media for businesses, including cost-effective marketing and enhanced customer service.Discussion on selecting the most effective social media platforms for target audiences.Types of content that perform well, particularly video content like Instagram reels and carousel posts.Emphasis on showcasing the personal side of businesses to engage audiences.Introduction of Cameo, a property management software designed to streamline operations.Overview of Done For You Socials, a service that assists real estate professionals with social media management.Strategies for content creation and client involvement in the social media process.Success stories highlighting the impact of consistent social media posting on business growth.Join my new Course - DIGITAL AND AI ACADEMY🔥Take a look at everything you’ll get inside hereIf you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥Watch the REPLAY HEREConnect with Done For You Services:Done For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services:...

Have you ever looked at someone in property management and wondered how they’re juggling a growing rent roll, a busy home life, and all the day to day pressure without completely falling apart? The truth is, it’s never as effortless as it looks from the outside. Behind every “successful” story is a lot of courage, clarity, and choosing to back yourself even when it feels uncomfortable.When you peel back the layers, so much of property management comes down to showing up on the tough days, keeping things moving even when the juggle feels heavy, and finding your way through the challenges you never quite feel ready for. It’s in those imperfect, behind the scenes moments where the real growth usually happens.In this episode, I chat with Kirsty about what it really takes to build a rent roll from scratch, navigate imposter syndrome, and grow a business that still allows her to be present for her family. You’ll hear how she leaned on community, set boundaries that protected her energy, created systems that supported her and learned to trust her capability even when it didn’t feel natural. Her journey is proof that you can build something steady, sustainable and successful without sacrificing your life in the process.  “  I’ve had to learn that I won’t be for everybody, and everybody won’t be for me either. I just stick with my people now. That’s helped me overcome it a little bit, because you realise you are worth it… everyone’s worth is just different..”   - Kirsty Mattiazzo We cover:How Kirsty first started in real estate and transitioned into property management operationsWhat motivated Kirsty to launch her own boutique property management agency in DarwinThe exact steps Kirsty took to scale her rent roll from 0  to around 250 property managementsHow to balance portfolio growth, routine inspections and client communication while raising a familyHome routines that help manage a high property management workload without burning outHow imposter syndrome affects decision making, conflict resolution and client relationships in Property managementThe leadership lessons Kirsty learned from running big property management operations and a boutique property management businessHow to navigate decision fatigue from maintenance approvals, tenant applications and daily property management tasks so you can stay on top of your workloadHow working with buyer’s agents and interstate investors supported her rent roll growth and property management portfolio expansionKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -a

If you're a real estate agent looking to stand out online and win more business, this episode is a must-listen. I’m joined by digital marketing powerhouse Steve Carroll, who brings more than 20 years of global experience helping real estate professionals build powerful personal brands and grow their influence online.Steve and I dive into what it really takes to build a magnetic digital presence–from polishing your online profiles to creating content that actually connects with your ideal clients. We explore how consistency, authenticity, and clear positioning can completely change the way you attract new business. Trust me, it’s not about being everywhere–it’s about being intentional with your online presence.Plus, Steve shares the consumer insights that top-performing agents are leveraging right now to rise above the noise. You’ll also hear about his leadership in Australia’s #1 property industry event and his inspiring charity work with Hands Across the Water. It’s packed with gold, and it’s no surprise this episode has become one of our most downloaded to date! ”Every real estate agent has to create a digital shop window that grabs the person who's researching. You’ve got to make them stop and think, ‘Look at me – I’m worth checking out.’" - Steve CarrollWe cover:Empowering women in the property management industry.Balancing career and family responsibilities.Strategies for growing a real estate business.Mastering fear and boosting confidence.Importance of creating a compelling digital presence.Maintaining up-to-date and professional contact information.Crafting effective elevator pitches or "Netflix trailers."Sharing valuable content that resonates with the audience.Leveraging LinkedIn and other social media platforms for networking.Building authenticity and personal connections through storytelling.Join my new Course - DIGITAL AND AI ACADEMY🔥Take a look at everything you’ll get inside hereIf you missed my NEW Masterclass - 5 Mistakes Keeping You Invisible Online🔥Watch the REPLAY HEREKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your...

Have you ever looked at someone online and wondered how they built such a confident, consistent presence, one that feels real, effortless, and impossible to ignore? The truth is, it doesn’t start with followers or fancy marketing. It starts with clarity, courage, and the decision to show up when no one’s watching.5  years ago, I walked away from my business, my marriage ended, and I was emotionally and financially stretched. The idea of showing up online,  sharing my story, my face, and my voice terrified me. But I started small, writing about property management, leadership, and mindset. Those early posts grew into courses, a thriving done-for-you services business, and this podcast.In this episode, I share how I built an iconic online presence from scratch, no followers, no marketing plan, just consistency and connection. You’ll learn the exact steps I used to grow my personal brand online, build trust through authentic content, and use digital marketing strategies that attract the right clients. ”Iconic online presence is about being recognisable, relatable, and real. It's about building trust before you ever make a sale. It's about showing up as you, with a clear message, a consistent voice and content that actually connects. Because if people don't know who you are, they can't work with you..” - Kylie WalkerWe cover:What building an iconic online presence in property management really means and how to stand out with authenticityThe 5 essential steps to grow your personal brand and attract more management leads onlineHow to create a clear and confident brand message that positions you as a trusted industry expertWhy consistency and visibility are key to successful property management marketingHow to create authentic content that builds trust, drives engagement, and converts clientsThe importance of having a strong website and online hub that acts as your digital home base where people learn about you, your services, and how to work with youSimple AI tools and automation systems to save time and streamline your marketingThe mindset shifts that help you overcome imposter syndrome and confidently show up onlineJoin my new Course - DIGITAL AND AI ACADEMY🔥Take a look at everything you’ll get inside hereIf you missed my NEW Mastercalss - 5 Mistakes Keeping You Invisible Online🔥Watch the REPLAY HEREKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo:...

Have you ever felt like you're doing all the right things in your business – listing, leasing, managing – yet still feel invisible in a crowded market?Let me tell you a secret... It’s not just about being good at what you do – it’s about letting people see the magic that makes you different.In this episode, we’re talking about something that can truly transform your career and your business – personal branding. And I’m not just talking about pretty headshots or a colour palette (although we’ll touch on that too). I’m talking about the kind of brand that builds trust, draws in dream clients, and keeps your name front of mind – even when the market gets tough.We’re diving into how your story, your values, and your vibe can create deeper connections and serious impact. I’ll walk you through the simple but powerful ways to boost your online presence, showcase your unique voice, and finally stand out in a sea of sameness.Whether you're an independent BDM, a property manager wanting to grow your influence, or leading a team ready to shine – this episode is packed with actionable steps to help you start building a brand that’s authentic, magnetic, and unforgettable. ”The Agents that can use AI well will win the new era. And that means using AI well to do the things that AI can do so it can free you up to do the things that AI can't do. And so what I see is the ‘AI can't do’s’  is the building relationships and having real empathy with your clients. If AI can free you up to do more of that, then I think that's how you win.” - Sam McleanWe cover:The role of AI tools in enhancing productivity and efficiency in property management and real estate.Importance of large language models (LLMs) like ChatGPT and Claude for communication and content creation.Development and application of custom AI agents for automating tasks such as email management and client communication.Use of customer profiling tools to personalize client interactions and improve service outcomes.AI's capabilities in conducting market research and competitive analysis for real estate professionals.The significance of maintaining consistency and transparency across online platforms for better client trust and AI rankings.Strategies for overcoming fear and overwhelm associated with adopting AI technologies.The future potential of AI in real estate, focusing on personalization and emotionally intelligent interactions.Recommendations for personal development resources and tools to enhance skills in the context of real estate.The balance between leveraging AI for operational tasks and maintaining human connection in client relationships.Join my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses:...

When I first heard about AI, I felt completely overwhelmed. Every day there seemed to be a new app, a new term to learn, and everyone was suddenly talking about robots replacing us. I remember opening ChatGPT for the first time, full of curiosity, only to close it 30 seconds later thinking, nope, too hard.Fast forward to now, and I honestly can’t imagine running my property management business without it. Artificial intelligence has become my team of little digital assistants  helping me write emails, plan my week, analyse data, and even organise holidays. It’s not here to take over our jobs; it’s here to make life easier.In this episode  I’m sharing the 3 best AI tools for property managers that I use every single week. The ones that actually save me time, not waste it. These are practical, easy to use tools that can transform how you work, communicate, and even manage your personal life. ” I believe AI is not here to replace you. It's here to support you. Think of it like this. AI is that overachieving intern or team member who works 24/7, doesn't need training and can whip up a blog post or client newsletter, help you write a tricky email and do 10 property viewings..”-Kylie WalkerWe cover:How I use ChatGPT for competitor research, content planning, and business strategy even when I’m not feeling creative.Why Copy.ai is the go to for writing social media posts, emails, and captions that sound just like youHow Crystal Knows helps you understand people better from recruitment and team building to client communication  so you can connect more effectively.The mindset shift that helped me stop fearing AI and start using it to support my real estate and property management business.A simple 3 step AI action plan you can try this week to save time, stay organised, and get more done.Join my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:a...

Let’s talk about standing out in property management… because blending in? That’s so last year. If you’ve ever wondered how to build a personal brand that actually attracts clients (instead of chasing them), then you’re going to love this. Authenticity is the new marketing strategy, and when you show up as the real you, magic happens–hello trust, engagement, and loyal clients who rave about you.This episode is hands-down one of our most downloaded–and it’s no surprise why. It’s real, it’s raw, and it’s packed with practical tips you can implement right now. Our guest–known online as “the OCD PM”–has built a standout social media presence by embracing who she is, quirks and all. And guess what? It’s working. She shares how being unapologetically herself has helped her grow her business, connect with clients, and build a brand that people actually remember.You’ll walk away with a fresh perspective on marketing, a boost of inspiration to own your story, and a few laughs along the way. In this episode of "The Property Management Podcast with That Property Mum," we’re diving into why being yourself online is your biggest business advantage–and how to do it without overthinking it.“When you're always looking at that perfect person with the perfect home, you start evaluating yourself and actually feel quite bad.” - Kenslee OxleyWe cover:Balancing career and family in the property management industryStrategies for growing a property management businessMastering fear and boosting confidence in professional settingsThe importance of authenticity on social mediaEvolution of personal branding within the property management spaceSharing relatable and humorous content to connect with audiencesThe shift from curated content to genuine, everyday experiences on social mediaPrioritizing mental well-being over societal beauty standardsUsing social media to showcase personality and customer service skillsTips for spontaneous content creation that reflects real lifeJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -a...

If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.When I first started in real estate, everything relied on me,  if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn’t need more work; I needed more structure. That’s when I discovered the power of funnels and automation in property management marketing and it changed everything.In this episode, I’m breaking down the exact marketing funnel framework I use in my property management business today. You’ll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.This is the system that helped me go from chasing leads to attracting them, even while I’m offline or on holidays. ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement.  These worked because our clients weren't selling. They were serving.”-Kylie WalkerWe cover:What a marketing funnel really is  and how it helps clients move from stranger to paying customerThe four stages of every successful sales funnel: Attraction, Connection, Nurture, and ConversionHow to create educational content for property managers that positions you as the go to expertLead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.How to build an email nurture sequence that builds trust over timeThe three most common funnel mistakes and how to avoid themThe AI marketing tools I use every week  including ChatGPT, Kajabi, and Canva  to save hoursHow to show up consistently and create sustainable growth in your real estate businessJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo:

SEO has always felt like this mysterious digital code I wasn’t quite sure how to crack – and if you’re anything like me, you might feel the same. As women juggling careers, families, and running a business, we don’t exactly have time to decipher algorithms! That’s why I wanted to bring in an expert to simplify things and give us clear, practical strategies to grow our online visibility without the tech overwhelm.As property managers, we rely so heavily on word of mouth and referrals, but let’s be honest – Google is the new word of mouth. Showing up on the first page can be the difference between someone calling you… or never finding you at all. In our fast-paced industry, we need marketing tools that work even when we’re not. That’s where smart SEO comes in – it’s not just about keywords, it’s about creating content that connects and converts.In this episode of The Property Management Podcast, I chat with SEO expert James, who breaks down the basics of search engine optimisation specifically for beginners in our industry. We cover everything from how Google ranks websites to using keyword tools, conducting SEO audits, optimising images, building backlinks, and leveraging online reviews. It’s packed with practical, actionable advice to help you grow your property management business online – even while you’re juggling everything else life throws at you.“You have to make it seem as natural as possible because the algorithm can tell if you’re trying too hard to jam words in.”  - James BealeyWe cover:Introduction to Search Engine Optimization (SEO) for beginnersExplanation of how Google’s search engine functions and indexing processImportance of using tools like Google Keyword Planner for keyword researchConducting basic SEO audits to identify missing elementsEmphasis on quality content and the ideal word count for web pagesProper use of keywords and avoiding keyword stuffingImportance of internal and external linking for SEO benefitsOptimizing images for search engines with descriptive file names and alt tagsOverview of off-site SEO and the significance of building backlinksThe role of Google reviews and trusted review platforms in enhancing website authorityJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo:a...

So many real estate business owners have believed that working hard would be enough, showing up every day, managing properties, and looking after clients. But what happens when the online world doesn’t even know you exist?In this episode, I’m talking about a reality that a lot of business owners are starting to face. If Google and AI can’t find you, your clients can’t either. Things have shifted, people aren’t just searching on Google anymore,  they’re asking AI tools like ChatGPT or Claude for answers, recommendations, and local experts. And if you’re not showing up there, you’re basically invisible and missing out on a huge opportunity.I’ll walk you through how to change that and start building an online presence that actually gets found. Whether it’s creating useful content, improving your SEO, or using AI tools to make things easier, these simple steps can help you go from invisible to visible. Consistency compounds. You don't need to do it perfectly. You just need to keep doing it. And over time, Google and AI start connecting the dots between your name, your business. Your content and your location, and this is not a short term thing either. It is a long term game, a long term strategy for your business - Kylie WalkerWe cover:How to create short, helpful blog content that answers the real questions your clients are asking  and why this builds trust and improves your real estate SEO.Why updating your Google Business Profile with regular posts, photos, and review replies helps you rank higher in local searches.How using consistent keywords and location tags across your website and social media helps Google and AI connect your name with your area of expertise.Easy ways to use AI tools like ChatGPT to brainstorm, write, and repurpose content so you can stay visible without burning out.Why visibility online isn’t about doing more, it's about doing the right things consistently so your ideal clients can find youJoin my new FREE  Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -...

Every property manager knows the dread of that maintenance request that lands late on a Friday afternoon, the leaky tap that turns into a flood, the broken fence that’s been “in progress” for 6 months, or the tenant complaint that snowballs into a claim against your agency. Investors expect fast, cost effective solutions. Tenants want safety and comfort restored. Trades need clear instructions, access and approvals. In the middle sits a Property Manager who was rarely taught the technical bits at licence level, yet carries the consequences when something is missed.In this episode, I chat with Corinne and Shelby about the real skills property managers need to manage maintenance effectively. They share how better training, stronger relationships with trades, and a proactive approach can prevent costly mistakes and lift the standard of property management across the industry. This conversation reframes maintenance as a professional advantage, not just a pain point, we chat about what’s missing in current PM education, why too many teams are xxx and how their Trade Education Event gives property managers real world tools they can take straight back to the office, practical training that makes a genuine difference to how maintenance is handledI was five years into my property management career before I knew that a rust spot on a flexi hose means it’s about to burst  and that knowledge could have saved thousands of dollars in water damage - Corrine ForsythWe cover:The common maintenance misunderstandings that leave property managers exposedWhy most Property Management qualifications don’t teach real world maintenance or troubleshooting skillsHow to build a core network of trusted trades who support and educate your teamThe importance of proactive training, continuing professional development, and accountability for self developmentHow the right trade training can make your maintenance process easier and more effective and can help your team handle maintenance betterWhy strong communication and clear internal expectations with your team can reduce risk and improve serviceHow collaborative industry events can replace competition with shared learning and build a strong network of relationships around youWhy hands on experience and real life learning help property managers feel more confident when inspecting and managing propertiesKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation -

The market is more crowded than ever. But it’s not the loudest voices that win, it’s the most authentic. A brand built on real stories, genuine connection, and aligned values creates trust before the first conversation even happens.This episode is a little uncomfortable but it’s also the truth that changed everything for me. No one’s choosing you because your brand looks like everyone else’s.I used to work 60 hour weeks in my real estate business. I was answering emails late at night, fixing problems, dealing with staff turnover and wondering why I couldn’t seem to grow, no matter how hard I worked. Then one day, it hit me. It wasn’t my effort that was holding me back, it was that no one actually knew who I was.My brand looked and sounded like every other agency. The same colours, the same language, the same “we care” messaging. And that meant no one could really connect with me. When I finally started building a personal brand that reflected me,  my story, my voice, my values, everything shifted.In this episode, I’m sharing the mindset shifts, the lessons and the exact moments that helped me stop hiding behind my business and start standing out online.“When you sound and look like everyone else, clients have no reason to choose you.” - Kylie WalkerWe explore:The real reason clients aren’t choosing your businessWhy blending in is the fastest way to stay invisibleHow to build a personal brand that attracts, not chases, attentionWhy authenticity builds trust long before you meet a clientThe surprising link between focus and freedomHow showing up as yourself changes everything in businessJoin our new free Masterclass 🔥The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonlineKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call35 AI Prompts to help you Grow your Business on Social Media:...

In this heartfelt episode of the Property Management Podcast, I opened up about some of the personal and professional struggles I’ve been facing lately. From experiencing work breakdowns to navigating unexpected health scares, it’s been a season that’s tested my resilience in ways I didn’t anticipate. Balancing the demands of running a business while still showing up for my family has felt overwhelming at times, and I wanted to share that honestly with my listeners–because I know I’m not the only one going through it.I also talked about the different “seasons” we go through in business: the startup phase, the messy middle, and the season of abundance. Each one comes with its own challenges and rewards. Right now, I’m in that messy middle, where things don’t always go to plan, and growth often feels uncomfortable. But I reminded myself–and my audience–that these tough times are temporary. Just like any season, they eventually pass, and what we learn along the way shapes who we become as leaders and as individuals.More than anything, I wanted this episode to encourage women in property management who may be facing their own storms. I shared some of the ways I’ve been prioritizing self-care, leaning on clear communication, and choosing perseverance even when it feels hard. Growth is rarely neat and tidy; it’s often messy, emotional, and unpredictable. But it’s also deeply worthwhile. By embracing the journey and giving ourselves grace, we create the space to thrive–not just survive–in both business and life."You don't have to carry it all alone. And most of all, remember you're not broken. You're building something." - Kylie WalkerWe explore:Balancing career and family in the property management industryOvercoming personal and professional challengesThe concept of "business seasons" (startup, messy middle, abundance)Emotional and physical struggles faced by business ownersThe importance of communication during tough timesRecognizing that difficult periods are temporaryThe impact of health issues on personal and professional lifeThe significance of support systems in businessEncouragement to take action despite feeling overwhelmedThe journey of growth and the challenges that accompany itConnect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie’s ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https://courses.thatpropertymum.com.au/digitalschoolThat Property Mum Courses:...

Property management leadership has never been more demanding, but it’s also never been more rewarding. When leaders focus on clarity, communication, and care, they don’t just reduce turnover; they build teams who feel valued, trusted and motivated to grow.In this episode I chat with Rachel Atkin who is a respected property management leader with more than 20 years’ experience in real estate. As the Property Management Operations Manager and Performance Coach for Harcourts Victoria, she focuses on business growth, team development, and practical support across the network.Named one of Elite Agent’s Top 50 Industry Influencers, Rachel is also a RiSE Initiative Influencer, Mental Health First Aid Practitioner, and Inspirational Women Ambassador for Harcourts Victoria. She’s a regular speaker at events across Australia and New Zealand, known for her people-first approach to leadership, training, and growth in property management.Rachel reminds us that effective leadership in real estate isn’t about knowing it all, it’s about understanding your people, showing up with empathy, and committing to your own development as much as theirs.If you’ve ever felt like you’re failing your team, this episode will remind you that great leadership isn’t about perfection  it’s about connection.“ I think people misunderstand that sometimes kindness and calmness in leadership means that you are soft. But actually it's a superpower.You know why? Because it's all about no shades of gray. There is transparency, there's clarity, there is kindness and a supporting factor of people behind that.” - Rachel AtkinWe cover:The importance of having real conversations with your team about how they like to work and what drives themWays to attract and keep great people in your property management businessWhy clear development plans help your team grow and stay on trackWhat servant leadership really means and how kindness can still be strong leadershipSupporting your team’s wellbeing through things like the Harcourts Real Care app and mental health first aidTips for managing recruitment and retention challenges in today’s property management marketHow to handle tricky client conversations with confidence and empathyUsing feedback and surveys to build better relationships with both owners and renters.Finding and fixing small communication gaps before they turn into bigger problemsThe value of staying curious and always learning as a leaderKylie’s Resources:Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool That Property Mum Courses: https://www.thatpropertymum.com.au/courses/ The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call  Kolmeo: https://kolmeo.com/ Sensor Global: 

AI isn’t here to replace your voice–it’s here to help you amplify it. As someone juggling the day-to-day chaos of property management and running a business, I know how easy it is to let marketing slide to the bottom of your to-do list. That’s why I’m such a big fan of using tools like ChatGPT as a content creation assistant, not a copy-and-paste robot. When you combine the power of AI with your unique experiences and personal brand voice, that’s when the magic happens.In this episode, I’m walking you through exactly how I use ChatGPT to brainstorm ideas, write captions, repurpose podcast episodes, and even whip up email newsletters without losing the Kylie-ness in my content. I also share some of my favourite prompt strategies, tips for avoiding robotic-sounding copy, and how to make sure your message still feels real and relatable. Whether you’re managing a team or building your personal brand, these tools can seriously lighten your load–without sacrificing your personality.So if you’ve been curious (or maybe a little hesitant) about dipping your toe into the AI pool, this one’s for you. I want you to see AI not as a threat to your creativity, but as the support system that gives you more time to be creative. In this episode of the Property Management Podcast, I share practical strategies to help you embrace AI tools confidently and use them to elevate your content and connect more authentically with your audience."Start with a brand voice, speak to your audience, and add a real story just one of those tweaks makes a huge difference." - Kylie WalkerWe explore:The role of AI, specifically ChatGPT, in property management marketing.Importance of crafting detailed prompts for AI to generate personalized content.Strategies for maintaining a unique brand voice in AI-generated content.The significance of storytelling and personal experiences in marketing.Building trust and connection with the audience through authentic content.Practical tips for using AI tools in content creation, such as brainstorming and drafting.Examples of how to incorporate brand tone and audience targeting in prompts.The balance between leveraging AI as a supportive tool and retaining personal creativity.Encouragement for property managers, especially women, to embrace technology in their marketing efforts.Resources and community support for further learning about AI in property management.Connect with Done For You ServicesDone For You Services - https://dfys.com.au/Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-smFind out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generationConnect with Done For You Services: https://www.instagram.com/doneforyouservices_/Kylie’s ResourcesProperty Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchoolDigital Marketing School: https: