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Description
Welcome to the Content Is Profit Show.
In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.
After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue.
You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.
The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
693 Episodes
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I finally did it…
Turned the camera on myself. Hit record. No script. No fancy edits.
Just me, my day, and the lens 👀
What started as “just a vlog” turned into something way bigger—personally *and* for the business.
In this episode, I’m unpacking 10 surprising lessons I learned from vlogging…
Lessons every creator, entrepreneur, and podcaster needs to hear.
Some of them will challenge how you think about content.
Some might explain why your stuff hasn’t hit yet.
And a few? They might just unlock your next big move.
No fluff. No filters. Just real talk from the front lines of content.
Hit play to hear the story.
Feeling stuck with your content or strategy?
Join our Clarity Challenge For FREE!
— 5 days to get clear, confident, and cash-ready with your message.
Tune in and enjoy!
We had to bring this one back — because it’s just that good.
Today’s guest is our good friend Carly Baker, now leading Media Partnerships at HubSpot Originals (yes, that HubSpot). She’s been a big part of our journey, and every time she’s on the show… 🔥 golden boulders everywhere!
This episode is packed with the kind of insights that make you pause and go, “Oof, I need to write that down.”
Here’s what you’ll learn:
Why every business should start thinking like a media company
What HubSpot is doing to grow shows like My First Million
How to turn your podcast guests into real growth partners
The power of “edutainment” (aka fun + useful = win) Is it the right move?
And why just having a famous guest isn’t enough anymore
This one’s for podcasters, creators, and business owners who want to build something real — not just chase downloads.
So grab your notebook, hit play, and let’s get to it. Carly brought the goods.
Happy Thanksgiving! In this special episode, we share a quick recap of seven important lessons learned that can help you grow your business with content.
We provide practical business tips and insights into effective content creation strategies that contribute to business success.
This episode is packed with entrepreneurship advice on how to grow your business through content marketing.
You’ll learn things like:
- Why content is like a PIPE that brings people to you (not a big scary funnel)
- Why you need to know your “WHY” before you hit record
- What to focus on instead of likes and views
- And the *real* secret to collabing with your dream guests
Plus — we’ll tell you the simple strateg* that helps you get paid fast, even if you don’t have a big audience!
This episode is like pumpkin pie: simple, sweet, and FULL of good stuff.
So hit play, enjoy with your turkey, and let’s grow together!
Thank you for being part of the Content Is Profit family.
We love ya!
Tune in and enjoy!
This one’s a favorite. We HAD to bring it back.
Back when we were just getting started, there were people who felt way out of reach. Today’s guest was one of them... until we made it happen. In this episode, we sit down with **John Lee Dumas** — host of *Entrepreneurs on Fire*, a podcasting legend with over 3,800 episodes, 130 million listens, and $24M+ earned.
Yeah. That’s real.
But this convo? It’s not about the flex. It’s about how **you** can turn your content into a full-blown machine. JLD shares:
- How to stand out in a crowded space (even if you’re just starting)
- Why “niching till it hurts” might be the only way to win
- The simple mindset shift to get consistent with your content
- How publishing daily changed everything
- The behind-the-scenes of building a 7-figure podcast brand
We talk hustle, systems, monetization, and why publishing even when you feel like an imposter is your secret weapon.
This episode is pure fire.
**Ready to go from stuck to monetized?**
Join our 1-on-1 challenge with Fonzi at: [www.bizbros.co/monetize](http://www.bizbros.co/monetize)
Or if you’re done doing this alone… become a part of something bigger: [BusinessCreator.Club](http://businesscreator.club/)
Because Content Is Profit — and this is how you build it.
Today… we got someone BIG in the house!
I wanted to share my Vlogging experience from yesterday. But when I started recording, I noticed my energy was low. I only got 4 hours of sleep after our trip last night. You'll hear more about it in the episode that drops soon! Deff do not miss it!
So instead... I'm bringing you one of my favorite interviews with one of the top producers in the world right now!
We’ve been chasing him for years (okay, okay—maybe we’re exaggerating… but not really). He’s one of the best podcast producers in the game—working with Alex & Leila Hormozi, real estate shows, even a podcast about parking! (Yup. Parking. 😅)
But today’s not about them… it's about how YOU can grow your podcast without wasting time, money, or energy on stuff that doesn’t work. 💥
We talk:
Why most business podcasts flop (and how to avoid it)
The truth about podcasting for small biz owners
What data you actually need to look at (spoiler: it’s not downloads)
Why your podcast should be fuel not the spark
The 4-part framework to make your show binge-worthy 🔥
And yeah… how to turn your podcast into CLIENTS 💸
Whether you're just starting out, already podcasting, or thinking, “Should I even launch one?”—this episode is for YOU.
Don’t just create content… create PROFITS.
Hit play. Take notes. And go make it happen.
Follow us on social: @bizbros.co 💬 Got questions? DM us. We love hearing from you. 📣 And hey—don’t forget to share this episode with someone who needs to hear it!
Welcome back to Content Is Profit!
Today’s episode is super special. I know I always say that… but this one really is. We had 3 back-to-back convos with creators — and wow, you’re gonna love the stories and lessons they shared. 🙌
You’ll meet:
Two awesome ladies turning laughs into top 10% podcast stats
Two media pros helping veterans and building real authority
And two first-timers with a BIG mission to break mental health stigma
Here’s the deal — whether you’re just starting or already crushing it with your content, there’s gold in here for you. We talk about connection, finding your voice, being real, and why podcasting builds powerful relationships (and even gets you sales ).
PLUS — don’t forget!
We still have a few free 1-on-1 spots left for the Clarity Challenge with Fonzi. Just go to bizbros.co/monetize and lock in your time.
And if you’re still unsure or want to hang out and ask questions, join our www.businesscreator.club — it’s free, every Thursday at 11!
Alright, let’s go!
The Hard Truth That Helped Me Fix My Business (And My Mind)
Yesterday… wow. Fonzi and I spent the whole day locked in at a coworking space — not recording, not filming, just talking.
About the business. The studio. Our team. Even the future of Content Momentum and the Business Creator Club.
We thought we were going in different directions. We weren’t. We just weren’t saying things the same way. Wild, right?
This episode you’re about to hear? It’s the one that helped us have that hard conversation. And I mean hard.
But also... powerful. Because we finally got aligned.
And guess who’s in the episode?
My coach. My mentor. My North Star. Katie Richardson.
She’s the one who helped me learn how to lead, not just do, and with that, pave the path to our first 7 figures!.
The person who helped me figure out why I was stuck — and how to break out of it.
We talk about the #1 mistake CEOs make (I was making it too), and the ONE question you’ve got to ask if you’re feeling stuck, tired, or like your business isn’t “fun” anymore.
But here's the thing… we don’t give all the answers away.
You gotta listen. Because if you’re a coach, creator, or entrepreneur trying to grow something big — this will change how you see your team, your time, and even yourself.
Let’s go
P.S. If you’re stuck on how to grow and monetize your content, we just opened a few free spots in our 5-Day One-on-One Challenge. Just 20 minutes a day, real results. Go to bizbros.co/monetize — it’s free. No fluff.
This episode is special. Like... really special.
We brought on the guy who helped us make thousands of dollars with no ads, no email lists, no big launches. Just one person at a time. His name is Richmond Dinh, and he's the creator of the Tiny Challenge — the thing that totally changed how we sell, help people, and grow our business.
We talk about the simple steps anyone can use to get clients online... even if you have zero tech skills or a small audience. We also shared some of our own stories—what worked, what didn’t, and even what made people cry during the challenge (in a good way 😅).
If you’ve ever felt stuck trying to sell your service or coaching, or you’ve wondered how to actually turn content into profit... you’re gonna want to hear this.
Oh—and Richmond dropped something at the end that might just blow your mind.
(Hint: it has to do with making hundreds of thousands from a one-on-one call... and it’s not what you think.)
Connect with Richmond!
https://www.facebook.com/coachrichmonddinh
https://www.linkedin.com/company/richmond-dinh
Hey Fam!|
What if I told you there's ONE big reason you're not landing your dream collab (or customer)… and it has nothing to do with your talent?
In today’s episode, I’m reacting to a short but 🔥 clip from a show in our network—and it got me thinking…
Why do some people land podcast guests like NBA team owners or billionaires…
…while others give up after one DM?
We’re diving deep into:
• What most people get totally WRONG after their first outreach
• The 4-step formula we’ve used to book over 500+ guests (even our dream ones)
• A few personal stories you’ve never heard that’ll blow your mind
• Plus, I’ll show you how YOU can use this to collab with your heroes—starting today
Warning: This episode might make you rethink everything about how you ask for collabs.
Let’s go!
🎯 PS: Want to build momentum and monetize your content? Go join the FREE 5-day challenge www.bizbros.com/monetize🎯 And if you're ready to roll with serious creators, check out BusinessCreator.Club
Hey hey! It’s Luis here—and today’s episode will blow your mind!
Ever met someone who crushes it in business, fitness, AND relationships… all at once?
Well, let me tell you about my friend Bart Miller—aka the Billion Dollar Cowboy. This guy is a machine. But not the cold kind... the kind that smiles, laughs, builds empires, and still has time for real connection.
We talked about some crazy stuff… like:
• How to actually become the person you dream about (not just pretend)
• Why being real beats “faking it” every time
• And a wild 30-day challenge Bart gave us that might just change your whole world (I’m trying it—no joke)
But here’s the thing…
We didn’t give you the full roadmap.
We just opened the door.
If you’re stuck, feeling “not enough,” or just want to win without losing yourself—this episode’s for you.
Hit play. Trust me, you’ll walk away seeing life (and business) differently.
#ContentIsProfit
150M Eyeballs Just Shifted—Are You Ready?
Last week, Netflix changed the future of podcasting forever...
Here's why their recent Spotify partnership is bigger than you might think:
Starting early 2026, shows like The Bill Simmons Podcast, The Rewatchables, and Serial Killers will stream on Netflix alongside their regular programming. We're talking about putting podcasts in front of 150+ million eyeballs on the Netflix home screen.
Netflix is showing once again that who they choose to showcase has real value. Those podcasts will overnight become some of the biggest shows in the world.
Media is really merging in a funny way, isn't it? YouTube is becoming TV and therefore podcasts are becoming TV. Now, TV is slowly becoming podcasts?!
I mean if you really think about it, podcasts are essentially audio first TV shows that deliver half of TV's production quality at a tenth of the cost. Plus they come with built-in audiences.
It's just good business economics.
This raises the stakes for every podcaster. Production values will have to increase (like that recent Chris Williamson pod with Matthew McConaughey).
The bar just got even higher but so have the opportunities.
PS: Two spots just opened two to our Free Day Clarity Challenge (FREE Spots!)
Claim yours here and continue the momentum: www.bizbros.co/monetize
Hey fam!
Why Are 75% of Podcast Guests Saying YES to This Unexpected Offer?
We're bringing this one back from the vault because… y’all wouldn’t stop asking for it 😅.
This is the episode that made DMs explode, helped people get PAID fast, and showed how your podcast (or any content) can become your personal revenue machine.
Let’s just say—it opened a lot of eyes. Even ours.
Inside, you’ll hear stories that shouldn’t work (but did), simple moves you can actually try today, and a strategy so powerful that people are still using it 600+ episodes later.
No fluff. No theory. Just real moves you can steal and start using.
And yes, if you haven’t joined the 1-on-1 challenge yet… go to bizbros.co/monetize
and get started.
Also—if you're tired of doing this alone, hit up our weekly Business Creator Club (www.businesscreator.club) calls. We’re waiting for you 💪
Smash that follow button.
Share this with someone who’s still trying to “figure it out.”
And enjoy the episode
Timestamped Overview:
00:00 "Monetizing Fast with Podcasts"
05:06 "Actionable Ideas for Progress
08:50 Podcast Workflow and Relationship Building
09:37 Building Relationships for Long-Term Success
15:02 Real Estate Networking Monetization Strategies
17:14 Referral Strategy for B2C Success
19:21 Client Analysis and Referral Strategy
23:23 "Working Relationships and Fun”
What if your podcast could hit over 1 million downloads a month—consistently?
In this powerful re-run, we dive deep with Jonathan Barshop, head of podcast growth at the HubSpot Podcast Network, to uncover how the top shows scale massively—without guesswork.
Expect raw insights and real strategies you can swipe for your own growth, including:
🔥 How he co-founded one of the top B2B podcast booking agencies
🔥 The exact 2-sentence cold email that opened BIG doors
🔥 The wild, unconventional path that got him hired at HubSpot
🔥 And a ton more #GoldenBoulders to level up your show
📈 Whether you’re just getting started or ready to scale, this episode is a must-listen.
🎯 Want FREE 1:1 clarity on how to monetize your content?
Join Fonzi for a free Clarity Challenge session: www.bizbros.co/monetize
👇 Don’t forget to:
✅ Connect with Jonathan
✅ Subscribe & review the Content Is Profit podcast
Let’s get growing!
This episode? Oh man, it went in a whole different direction… and we loved it.
I was gonna talk about how to make content creation easier (don’t worry — we’ll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record.
We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels.
It’s something we call the Pipeline Platform — but don’t get it twisted. It’s not just a podcast. It’s way more powerful than that… if you do it right.
We shared what helped us cross our first 6-figures, and why we’re going all in on it again. And yeah, we dropped some golden boulders — not nuggets — that could totally shift the way you grow your biz.
Wanna know how to:
- Get in front of dream clients without pitching them?
- Turn content into high-trust convos?
- Create value, build trust, and open doors… all at once?
Then hit play.
Oh — and if you’re stuck, overwhelmed, or just tired of guessing what to post… join our free 1-on-1 Content Clarity Challenge.
Go to 👉 bizbros.co/monetize and let’s do this together.
Catch you inside.
Timestamped Overview:
00:00 "Pipeline Platforms for Business Growth"
05:17 Pipeline Platform Collaboration System
09:50 "Pipeline Platform Method Insights"
11:01 "Scaling Sales Through Relationships"
15:56 Content Strategy for High-Ticket Services
18:32 "Networking Event Meets Media"
20:45 Collaborative Social Media Content
26:16 Leveraging Content for Business Growth
27:23 "Enemies to Prime Partners"
31:30 "Finding Your Unique Strategy”
So today’s episode got real...
I’ve been talking to more and more people lately—some who’ve been in business for years—and guess what? A lot of them are still super confused about why they’re making content in the first place.
Some want a podcast… but don’t know what success looks like.
Others think content is the magic key... but aren’t sure how it connects to their business at all.
And don’t even get me started on the guy who thought every podcast needed to be 7 minutes long.
Look, if you’ve ever asked yourself:
- “Should I start a podcast?”
- “What kind of content should I create?”
- “How do I actually get people to see it?”
Then this episode is 100% for you.
We’re talking real talk:
- What most people get wrong about content creation
- Why “just creating” isn’t enough anymore
- How to figure out what you should be doing (without the overwhelm)
But don’t worry—we don’t give all the answers here
Because if you really want clarity...
👉 Join our FREE 1:1 Content Clarity Challenge
We’ll work with you personally, for 5 days, to build a strategy you can actually use—based on your business, your time, and your goals. No fluff.
Go to bizbros.co/monetize and let’s get started.
See ya in the episode!
What if the reason your podcast & content isn’t growing… has nothing to do with the content?
Today in Content Is Profit, we’re diving into a question that’s been going around in our world lately:
What are we missing when it comes to content and podcasting today?
This conversation got sparked from a spicy debate inside a mastermind, and a few gold nuggets we pulled from Casey Neistat’s recent chat with Colin & Samir.
Let’s just say—there’s more going on than most creators realize.
We’re pulling back the curtain on:
Why so many shows stall out after just a few episodes
Where creators are hitting friction (even when they’re “doing everything right”)
And the hidden gaps no one’s talking about when it comes to turning content into real business results
No fluff.
Just real stories from our studio, hard-earned lessons, and a few hot takes that might make you rethink your approach.
If you're building a show—or thinking about it—this episode might be the wake-up call you didn’t know you needed.
Hit play. Let’s talk about what’s really holding creators back.
Timestamped Overview:
00:00 "What's Missing in Content?"
05:24 Podcast Creation vs Business Priorities
09:44 Mastering Content Creation & Audience
12:07 Podcast Challenges: Feedback & Costs
14:18 Creator Lessons & Podcasting Goals
18:13 Podcast Success Requires Marketing
22:48 "Content Creation as Growth Journey"
24:31 Improve Content for Audience Retention
28:08 "Small Steps, Big Improvements"
31:59 "Creator's Journey to Niche Success"
34:39 "Embrace Creation, Pursue Improvement”
Welcome back to the show!
Today we’re unpacking some game-changing YouTube updates that could shift how creators and business owners show up online.
Let’s just say… things are no longer as simple as “just hit Go Live.”
YouTube’s rolling out new tools—some exciting, some unexpected—that could help you stand out, connect deeper, and maybe even turn casual viewers into loyal fans… or paying clients.
We’re sharing what we’ve seen behind the scenes, how it’s impacted our own livestream strategy, and why now might be the best time to go live—even if you never have before.
Plus: a quick-fire rundown of what’s working in live content right now.
If you’ve ever wondered “Is live really worth it?” or “How do I actually make it work for my brand?” — this one’s for you.
Hit play. What you hear might just change your next move.
Also don't forget to go to bizbros.co/monetize some of the available Free spots for the challenge this week!
Timestamped Overview:
00:00 "Content Creators and Audience Bonds"
05:48 "Online Connections and Authenticity"
07:03 "Tech Trends and Ethical Tools"
11:42 Unified Multi-Format Streamin
16:02 "Interactive Live Sports Streaming"
19:42 AI-Generated YouTube Highlights
21:05 Evolving Trends in Attention-Grabbing Clips
24:21 Standing Out in Social Media
28:49 "Business Opportunities in Vertical Media"
31:37 "Live Stream Prep Tips"
36:08 "Live Streaming: Low-Lift Strategy"
37:02 "Free Content Clarity Challenge”
What happens when your Instagram gets flagged overnight and you lose access to monetization… even though you weren’t selling anything?
Yep, that happened to me.
In today’s solo vault episode, I’m breaking down what went down, why it matters, and what YOU can do to protect your business from the platform gods pulling the rug from under you.
Because let’s be real — if your content (and your cash flow) lives entirely on Instagram, TikTok, or whatever the flavor of the month is... you're not in control.
Inside this short, powerful rant (with value, of course), we get into:
How I got flagged for reposting a video I didn’t even make 😤
The truth about content censorship (and how easy it is to get caught up)
The marketing lesson that could literally save your business
Why email is still king (and how to start building your list today)
The underrated power of podcasting in 2025
💡 Whether you're a coach, creator, or small business owner, this episode is a wake-up call: If you’re not building your own ecosystem, you’re putting your business on borrowed time.
🔥 Want to go deeper?
Join our free community at businesscreator.club
— use the code on the second page to get 30 days free.
Or jump into the 5-Day Clarity Challenge with Fonzi at bizbros.co/monetize
Let’s take back control.
Your message matters — now let’s make sure it lasts.
Your BIZBROS
From The Vault: The Sales Truth You Need Now
What’s up fam!
This episode is straight from the Content Is Profit Vault — and honestly? It might be more relevant now than when we first recorded it.
Lately, I’ve been getting tons of DMs and questions inside the community: “Luis, how do I actually SELL more of what I offer?”
If that’s you… you’re in the right place.
Today, we breaking down the exact mindset shifts and strategies that helped us (and many of our clients) finally get consistent sales from their content — without feeling salesy, without second-guessing every move, and without burning out.
We’re talking:
✅ The ONE shift that instantly made selling easier
✅ How to turn your content into a real conversion machine
✅ Why most creators stay broke (and how to break out of it)
🔥 Whether you’re just starting out or you've been grinding with little to show for it — this episode will move you closer some $$$ (ka-ching!)
—
Wanna go deeper? Join our community of action-takers at businesscreator.club — and on the second page, use the special code for 30 days free. No excuses.
Or jump into the FREE 5-day challenge with Fonzi at bizbros.co/monetize — and get the clarity you've been searching for!
Because let’s be real… We need to add Profit to that Content!
Press play & enjoy!
What’s up fam!
Today, we're diving into one of the most frequently asked questions we get in the studio—and it's all about how to monetize your podcast with sponsorships.
I’m talking real conversations, real case studies, and the mindset shifts you must make if you want to land high-paying brand deals—no matter the size of your show.
And to help us unpack this? We brought back the one and only Justin Moore, founder of Creator Wizard, freshly minted author of Sponsor Magnet, and the guy who’s helped creators land MILLIONS in brand deals (yes, million with an M 😳).
This episode? Absolute 🔥. Justin breaks down how to approach brands, what to say on calls (yes, you should be taking calls), how to stop undercharging, and most importantly—how to play the long game.
💥 BONUS MOMENT: We literally helped Justin cross 1,000 book sales LIVE on the episode! And yes… Content Is Profit is now officially a bestseller maker. Let’s goooo! 🙌
In the meantime, we’re wrapping up the Say It & Sell It Challenge at the club (👉 businesscreator.club) and Fonzi is taking 1-on-1 challenge sessions over at bizbros.co/monetize. Pick your poison. 😉
🎧 Hit play now and learn how to sniff out your next brand deal (you’ll get the joke when you listen 😂).
Let's gooo!
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content based show. good job