Media Magnet

Episode 63: When Meta Shut Down 95% of My Business Overnight – Nancy McDonald Guest: Nancy McDonald, Founder of La Casa Homewares  ​ Host: Liz Nable  ​ Nancy McDonald shares her shocking story of losing access to her entire Meta ecosystem (Instagram, Facebook, and ad accounts) on New Year's Eve, wiping out 95% of her e-commerce revenue overnight. What started as a single customer complaint escalated into a 60-day nightmare, costing her business an estimated $500,000.  ​ Key Topics: The Incident: Accounts disabled mid-scaling without warning or human support, despite heavy ad spend ($130K in December alone).  ​ Appeals Hell: 38-40 emails to Meta staff ignored; only Federal MPs' intervention got responses after 27 days.  ​ Root Cause: One furious customer (possibly Meta-linked) triggered manual shutdown over a delivery mix-up, despite no policy breaches.  ​ Financial & Emotional Toll: Two months offline during peak sales; ad money taken but no returns.  ​ La Casa Homewares: Built from a single elevated white dinner plate into a cult brand for chic, affordable tableware between Kmart and luxury.  ​ Lessons for Business Owners: Never exceed 20-30% revenue from one platform like Meta—diversify now.  ​ Prioritize owned channels: Build email lists early via loyalty programs and CTAs.  ​ Test Google Ads, SEO, TikTok (10-20%), and wholesale for balance.  ​ Grow organic reach (YouTube, transparency) over spend-dependent ads.  ​ Nancy's revenue bucket strategy: 30% email, 20-30% Meta max, rest diversified.  ​ Calls to Action: Overhaul Meta's appeals: Require docs, 30-day warnings, human reviews.  ​ Push for government big tech oversight and small business ombudsman.  ​ Timestamps (Approximate): 00:00 Intro & Nancy's background (journalist to e-com founder)  ​ 05:00 La Casa's origin: White plates that beat skeptics  ​ 09:00 Meta dependency exposed (95% revenue)  ​ 15:00 Shutdown night & initial panic  ​ 22:00 Appeals rabbit hole & MP intervention  ​ 30:00 Financial hit & ad spend losses  ​ 40:00 Post-recovery plan: Diversification blueprint  ​ 50:00 Customer migration tactics & transparency  ​ 60:00 Final warnings & resilience  ​ Quotes: "I watched my entire business blow up in front of me." – Nancy on Day 1  ​   "If you're over 30% revenue in Meta, I'd walk away as an investor." – Nancy's rule  ​   Listen on Apple Podcasts: https://podcasts.apple.com/au/podcast/media-magnet/id1612225266

🎙️ Episode Overview Today’s episode dives into a topic that’s brand new for many small business owners — but is about to become impossible to ignore: GEO (Generative Engine Optimisation) and how it’s changing the way people discover brands through AI search. I’m joined by Ellie Sumner, Digital PR Director at Prosperity Media, an SEO and digital PR agency specialising in research-driven PR campaigns, backlinks, and online authority. In simple, non-techy language, Ellie explains what digital PR actually is, how it differs from traditional PR, and why backlinks, online mentions, and trusted media coverage are now critical signals not just for Google — but for AI platforms like ChatGPT and Perplexity. We unpack how AI search is changing buyer behaviour, why conversion rates from AI recommendations can be more than four times higher than traditional search, and what this means for small business owners who are already pitching for earned media. The good news? You don’t need to throw out everything you’re already doing. You just need to get more strategic about where your coverage appears, how it’s published, and how it shows up online. 👀 In This Episode, Liz & Ellie Cover: ✅ What GEO (Generative Engine Optimisation) actually means✅ The difference between digital PR and traditional PR✅ Why backlinks matter more than ever✅ How AI platforms decide which brands to recommend✅ Why AI-driven search converts better than Google✅ How media coverage feeds AI visibility✅ Choosing the right publications for GEO✅ Reverse-engineering AI search results✅ Beginner-friendly ways to get started without overwhelm ⏱️ Episode Timestamps 00:00 – Why GEO is the next big shift for small business01:30 – What digital PR really is (in plain English)04:00 – Backlinks explained without jargon06:30 – How AI search is changing discovery09:00 – Why AI recommendations convert better11:00 – How media coverage feeds AI trust signals14:00 – Traditional media vs niche authority sites16:00 – Using social media content in AI search18:30 – Choosing the right publications strategically21:00 – Reverse-engineering ChatGPT & Perplexity results23:45 – Tools to check site authority (Moz, DA scores)25:30 – Practical GEO tips for small business owners27:00 – Why this doesn’t replace PR — it amplifies it 🚀 Key Takeaways for Small Business Owners You don’t need a new strategy — you need a smarter version of your current PR Media coverage now works harder when it includes links and authority signals AI search rewards clarity, consistency, and credibility Being featured in trusted publications helps position your brand as the “answer” AI recommends GEO is not about gaming the system — it’s about building authority properly 🔗 Resources Mentioned Moz Chrome Extension (to check domain authority) AI platforms: ChatGPT, Perplexity Authority publications & niche blogs in your industry 💼 Work With Liz Nable Liz helps women-led businesses and founders become visible, credible, and in demand through strategic media, PR, and authority-building storytelling. If you want your brand to be the one journalists — and now AI — trust and recommend, this is where it starts.

🎙️ Episode Overview If you’ve ever struggled to explain what you do without over-explaining, underselling yourself, or slipping into jargon, this episode will completely change how you think about pitching. In this conversation, Liz Nable is joined by startup founder and pitch expert Sarah-Jane Kurtini, co-founder of Tinybeans — the much-loved Australian family photo-sharing app she helped grow from two people to IPO before exiting in 2020. Sarah-Jane now helps early-stage and scaling founders nail their narrative and pitch for investment using a story-first approach, including through her cleverly named tool, Pitch Slap, which “roasts” and rewrites your startup story so it actually lands. Together, Liz and SJ unpack the surprising overlap between pitching to investors and pitching yourself to the media — from speaking in human language, to understanding your audience, to confidently owning your experience without minimising it. Whether you’re a tech startup founder, a bricks-and-mortar business owner thinking about franchising, or a side-hustler who wants to communicate your value more powerfully, this episode will help you clarify your story and pitch with confidence. 👀 In This Episode, Liz & Sarah-Jane Cover: ✅ Why pitching is always about humans, not just money✅ The crossover between investor pitching and media pitching✅ How to structure a pitch using story before slides✅ Common pitching mistakes founders (especially women) make✅ Founder storytelling and why credibility matters✅ How investors think about risk, traction, and team✅ Why minimising language hurts your pitch✅ How to handle feedback without taking it personally ⏱️ Episode Timestamps 00:00 – Welcome & why pitching stories matter02:00 – Sarah-Jane’s journey from founder to IPO & exit05:00 – Why pitching is storytelling, not selling07:30 – Investor stages explained (pre-seed to Series A)11:00 – Risk, equity, and what investors actually look for13:30 – Choosing the right investor for your lifestyle16:30 – Women, confidence, and pitching bias18:00 – Why founder stories build trust21:30 – Pitching vs dating: why less is more26:00 – Minimising language and credibility gaps29:45 – Grit, failure, and resilience in pitching35:00 – The biggest pitch mistakes founders make38:00 – Sharing failure without losing authority42:30 – How to learn pitching faster44:00 – What Pitch Slap is and how it works 🚀 Next Steps & Resources 🎧 Subscribe to the podcast for more conversations on media, visibility, and authority-building. 🧠 Try Pitch Slap — Sarah-Jane Kurtini’s free AI tool designed to give honest feedback on your pitch story before you build slides. 📣 Share this episode with a founder or business owner who

Today’s episode is for every small business owner who’s been quietly building behind the scenes - posting sporadically on LinkedIn, wondering if anyone is actually paying attention - and questioning whether the platform is really worth the effort. Because here’s the truth: LinkedIn isn’t just a place to park your CV. It’s one of the most powerful visibility tools available to small business owners right now, and most people are barely scratching the surface. My guest today is Natalie MacDonald, former TV journalist, former LinkedIn News Editor, and founding member of the LinkedIn News Australia team. Natalie didn’t just use LinkedIn. She helped build the editorial engine behind it. During her seven years inside LinkedIn, she shaped professional news coverage, surfaced expert voices, led editorial campaigns across APAC, and launched LinkedIn’s first global International Women’s Day campaign, featuring leaders like Jacinda Ardern and Melinda Gates. In this episode, we go far beyond generic “post three times a week” advice. Natalie shares how LinkedIn News actually works behind the scenes, how professionals get featured, why journalists are actively using LinkedIn to find sources, and how small business owners can position themselves as trusted industry authorities, without waiting for traditional PR. We talk about the evolution of LinkedIn from online CV to global knowledge marketplace (now with over 1 billion members), and why showing up with thought leadership, not just marketing, is what creates real opportunity. This episode is about stopping the wait for PR… and starting to build visibility strategically. In This Episode, We Cover: What LinkedIn News actually is - and how editors choose which voices get featured How to reverse-engineer newsworthy content for LinkedIn The four types of LinkedIn content that build authority Why journalists use LinkedIn to source experts and case studies How visibility on LinkedIn can lead to speaking gigs and business opportunities The difference between promotional content and thought leadership Why personal storytelling is powerful on professional platforms How to future-proof your career and business through personal branding Simple profile tweaks you can make today to strengthen your LinkedIn presence Why comments are the most underrated growth strategy on the platform Resources & Mentions Follow Natalie MacDonald on LinkedIn: https://www.linkedin.com/in/natalie-macdonald/  Follow Working At It (Natalie’s consultancy): https://www.linkedin.com/company/working-at-it/  Follow Liz on Instagram: @liz_nable: https://www.instagram.com/liz_nable/  Learn more about the Media Masters Academy: https://www.liznable.com/mediamastersacademy 

Today’s episode is for every small business owner who’s ever felt like the system is stacked against them — and wondered why it’s taken so long for anyone to really call it out. This conversation is part of the Small Business Fights Back series, where we’ve been unpacking what happens when small business owners stop suffering in silence and start using their voices, platforms, and visibility to push back against systems that quietly cause real harm. My guest today is Sam Kemp, founder of Sarestore (pronounced Sar-rey) — a thriving fashion boutique run from a tiny country town in rural Victoria, with a very big online community. Sam has built an audience of 30,000+ followers by showing up consistently, trying on stock, styling outfits, and bringing her customers along for the ride. But what really put Sam on the map was a raw, emotional reel she shared about something that’s quietly destroying small businesses: illegal chargebacks. In this episode, Sam explains how chargebacks actually work, when customers deliberately order hundreds (sometimes thousands) of dollars’ worth of product, receive it, then dispute the payment through their bank. The bank often refunds the customer with no questions asked, pulls the money straight out of the small business’s bank account, and then charges the business a hefty fine, even when the business can prove they’ve done nothing wrong. It’s fast becoming one of the easiest ways to steal online and get away with it. That one reel Sam shared back in November went viral.And instead of letting the moment pass, we leveraged it, turning social media traction into mainstream media coverage, political conversations, and real pressure on governments, banks, and small business ministers to actually respond. In this conversation, Sam shares what happened when she spoke up, how visibility became leverage, and why she’s determined to keep fighting — not just for her own business, but for small business owners everywhere who’ve been absorbing the impact in silence for far too long. This episode is about what happens when small business stops whispering and starts being heard. In This Episode, We Cover: What chargebacks really are, and why they’re devastating small businesses How one honest Instagram reel sparked national attention The emotional toll of running a small business behind the scenes Why social media can be more than marketing - it can be leverage How visibility turns into mainstream media coverage Putting pressure on banks, governments, and decision-makers Why small business owners need to speak up, not stay silent Resources & Mentions Small Business Fights Back series - available on Instagram Follow Liz on Instagram: @liz_nable Follow Sam & SARE Store on Instagram Final Note If you’re a small business owner who’s ever felt exhausted, overlooked, or powerless - this episode is for you. You’re not alone, and your voice matters more than you think.

In this episode of The Media Magnet: Summer Series, Liz is joined by journalist, TV presenter and confidence coach Shelly Horton — the founder of Shell-Shocked Media and the woman who helps experts and business owners “find their inner Beyoncé.” With nearly 30 years across radio, digital video and television (including Channel Nine and Nine Honey), Shelly brings a refreshingly practical take on media training, presentation skills and showing up with confidence — whether you’re on TV, on Zoom, on stage or pitching clients. Shelly shares why media training isn’t just for people who want to be famous, how clarity can directly translate into sales (including the story of a PR owner who landed three new clients in a week), and why confidence and energy matter far more than being “photogenic.” From Zoom setup tips and camera confidence to storytelling, anecdotes and preparation, this is a fun, no-nonsense and incredibly empowering episode for any small business owner who is the face of their brand and wants to show up polished, human and memorable.

In this episode of The Media Magnet: Summer Series, Liz chats with acclaimed journalist, publisher and media entrepreneur Angela Priestley — the co-founder and driving force behind Women’s Agenda, one of Australia’s most influential independent news publications focused on leadership, politics, business, tech and culture through a women’s lens. Angela’s journey from freelance journalist to owning and scaling a daily news platform is a masterclass in media, purpose-driven content and the power of independent journalism.  In their conversation, Angela and Liz explore what it takes to build media that matters, how stories about women leaders cut through in today’s crowded landscape, and what role journalists and media owners play in shaping public conversation. They also dig into the why behind Women’s Agenda’s evolution — from a niche startup to a respected media brand that runs awards, events and multiple digital titles — and how small independent media outlets can create real influence without the resources of legacy publishers. This episode is packed with insight for founders, communicators and anyone curious about the intersection of journalism, visibility and societal impact.

In this inspiring episode of The Media Magnet: Summer Series, Liz sits down with globally recognised leadership expert, best-selling author, and founder of Women Rising, Megan Dalla-Camina. After a 20-year corporate career shaping strategy and gender diversity at companies like PwC, GE and IBM, Megan transitioned into leadership coaching and empowerment, blending evidence-based tools with feminine wisdom to help women step into their power with clarity, confidence and purpose. Her transformative work has featured in top media outlets including Forbes, Fortune and CNN, and she’s the author of multiple best-selling books that guide women and leaders toward authentic success. In this episode, Megan and Liz explore what it really takes to rise into influence and visibility, not just in business, but in everyday life. They dive into reframing leadership, dismantling internal barriers, and redefining success in a world still shaped by outdated expectations. Whether it’s embracing your intuition, rewriting the stories that hold you back, or creating a life that honours both ambition and soul, Megan’s insights will challenge and empower you in equal measure. This is a conversation about visibility that goes deeper than PR, it’s about showing up fully and boldly in your own narrative.  

In this episode of The Media Magnet: Summer Series, Liz sits down with leadership coach, workplace strategist, and performance expert Claire Pitman — a seasoned consultant with 20+ years experience helping organisations and individuals unlock their potential across recruitment, retention, leadership development, team cohesion and personal resilience. From facilitating full-day workshops and keynote presentations to coaching hiring managers and executives through real-world challenges, Claire brings clarity, evidence-backed frameworks and actionable insight to the complex human side of business. In this candid conversation, Claire and Liz break down the media-visibility side of leadership and personal brand, exploring how thought leadership, reputation and human-centric storytelling intersect with organisational performance. Claire shares her proven strategies for communicating with influence, building emotional competence in teams, navigating conflict, and presenting yourself as an authority in your field — whether that’s on stage, in the press, or across LinkedIn. This episode is full of eye-opening ideas and tactical takeaways for founders, creatives and leaders who want to show up with confidence and be heard in today’s crowded media landscape.

In this Summer Series kickoff episode of The Media Magnet, Liz welcomes award-winning lifestyle editor and media leader Brooke Le Poer Trench, a journalist and content strategist whose career has spanned Sydney, New York and London across major fashion and beauty titles including CLEO, Cosmopolitan, ELLE and Harper’s Bazaar, and most recently as Lifestyle Director at The Australian Women’s Weekly before joining Medium Rare Content Agency. Brooke’s editorial vision has shaped print and digital content that commands attention, captivates audiences and drives cultural trends, and she joins us to uncover how the storytelling ecosystem works for both brands and creators in 2025. In this episode, Brooke and Liz dive deep into what it really takes to craft stories that editors can’t say no to, how to get in front of the right audiences, and why authenticity matters more than ever in a crowded media landscape. Brooke shares insider insight on navigating global magazine markets, building editorial confidence, and evolving your brand narrative so it resonates with both editors and consumers. Whether you’re a founder, creator, or communications pro, this conversation offers tactical strategies and fresh perspectives that’ll transform how you think about visibility and the press.

In this special Summer Series episode, Liz sits down with powerhouse publisher and storyteller Michelle Hespe, the woman behind TrulyAus, AusBiz, and some of Australia’s most widely-read inflight magazines. With nearly three decades in journalism, travel writing, editing, and publishing, Michelle has a rare 360-degree view of the media landscape — from what makes a story land, to why small and regional businesses can get incredible traction through independent publishers. She lifts the veil on how small teams create big impact, how collaborations work inside niche publications, and why “paid media” isn’t the dirty word you've heard… when it’s done right. Michelle also shares surprising insights into audience behaviour (including the captive, WiFi-free world of prop-plane flyers!), the power of regional tourism, and the kinds of businesses that can thrive through airline magazines and digital campaigns. Whether you’re a founder, marketer, or PR-curious business owner, this episode will reshape how you think about content, visibility, and where your customers actually are. A must-listen for anyone building a brand in 2025. Where to Find: LinkedIn: https://www.linkedin.com/in/michelle-hespe-9b48668  Instagram: https://www.instagram.com/publishingbychelle     Company Website: https://www.publishingbychelle.com  TrulyAus Website: https://www.trulyaus.com  AusBiz Website: https://ausbizmedia.com   

Transforming Small Business Stories into National News with The Sydney Morning Herald & The Age. Discover how to take your small business beyond local headlines and into Australia’s national spotlight on this inspiring episode featuring Jessica Yun, national retail and food reporter for The Sydney Morning Herald and The Age. Whether you’re a founder, entrepreneur, or media-curious business owner, you’ll learn exactly what journalists look for and how to position your story for premium press coverage. Key Highlights Jess Yun shares her journey from initial cold email to trusted source, explaining how small business voices influence major reporting decisions and can become regular contributors. Get top tips for pitching your business so it stands out in a journalist’s crowded inbox, including how personal, relevant outreach and expert insights can turn local stories into national news. Understand the value national mastheads like The Sydney Morning Herald and The Age place on balanced, trend-driven reporting and why they actively seek small business stories tied to broader consumer or economic shifts. Learn practical ways to “spin” your story, by framing your expertise, surfacing unique data, or connecting your business experience to larger movements that affect everyday Australians. What You'll Learn The building blocks for a strong, trusted journalist relationship. How small businesses can break into the editorial cycle at The Sydney Morning Herald & The Age. Why context, relevance, and numbers matter in earning coverage. Proven follow-up techniques that actually get responses.

Episode Highlights Mark Hiney shares his journey from regional Australian TV to international assignments in London, Hong Kong, and the United States. Behind-the-scenes stories from historic interviews, including Hollywood red carpets, global crisis coverage, and a memorable session with President Donald Trump. Mark’s practical advice for building on-camera confidence, sharpening interview skills, and communicating with impact, vital for any business leader or aspiring TV talent. Liz and Mark discuss key habits for successful media appearances, including avoiding filler words, mastering body language, and preparing for high-pressure moments. Guest Bio Mark Hiney is an award-winning cameraman and media professional whose career spans decades on major news programs and international assignments. He has worked with celebrities, world leaders, and top journalists across a diverse range of stories, bringing deep insight and expertise to every production. TV Talent Accelerator Event Join Liz and Mark for the TV Talent Accelerator: On Camera Intensive on Friday, October 10th: a hands-on, in-person event designed to elevate your media presence and deliver top-tier on-camera skills. Direct coaching from a team of ex-60 Minutes and 4 Corners professionals Personalised feedback, practical drills, and hands-on media training Only two spots left, register now to secure your place! Register for the TV Talent Accelerator: On Camera Intensive Here! Connect with Liz on Instagram: @liz_nable For episode feedback, guest suggestions, or partnership inquiries, email: liz@liznable.com

Episode Summary This episode spotlights Monique Van Tulder, bestselling author and Australia’s leading media expert on midlife, who transformed her personal brand after completing the Media Masters Academy in 2023. Monique shares her inspiring journey from a pivotal discovery call to national media stardom, revealing practical tips for building confidence, pitching, and never taking no for an answer. Host Liz Nable discusses the impact of a coachable mindset and relentless consistency in becoming the media’s go-to expert. Key Topics & Chapter Markers The moment Monique hit reset: midlife, motherhood, and finding her voice [0:02] The discovery call that sparked Monique’s transformation [1:01] How Media Masters Academy shaped Monique’s mindset, habits, and confidence [5:11] Building a personal brand in midlife: tips for standing out and staying consistent [8:50] Insider media pitching strategies and feedback secrets [15:23] How Monique became Australia’s “go-to” expert—hundreds of media features and publications [10:51] Self-confidence, persistence, and reframing “no” as next opportunity [20:23] Creating industry impact and inspiring women to own their stories [27:27] Guest Information Monique Van Tulder Author of “A Grown Up’s Gap Year” Wellbeing advocate, personal branding mentor, midlife reinvention expert Find her at: www.moniquevantulder.com Resources & Recommended Links Media Masters Academy info: www.liznable.com/mediamastersacademy Monique’s book and media features: www.moniquevantulder.com/media Podcast transcript and related episodes: available after airing Calls to Action Rate, review, and subscribe to Media Magnet wherever podcasts are found Connect with Liz Nable’s Media Masters Academy for practical PR strategies Follow Monique Van Tulder on Instagram for ongoing inspiration: @moniquevantulder Join the show community for exclusive content and resources

  Join host Liz Nable as she sits down with Lizzie Pearl, longtime journalist and current host of ACA’s new behind-the-scenes podcast "That's ACA!". Lizzie brings a wealth of newsroom experience, passion for storytelling, and candid advice for anyone eager to get their story featured on Australia’s most-watched current affairs show. About Lizzie Pearl: Lizzie’s decades-long career in journalism, her love for telling real Australian stories, and her role spearheading ACA’s behind-the-scenes podcast. What Makes a Great ACA Story: Examples of stories ACA seeks - including uplifting community wins, quirky collectors, and powerful exposes. Tips on pitching stories that work for television, with visuals and authentic characters. How Stories Get Chosen: ACA’s evolving editorial focus, the show’s broad and multigenerational audience (from primetime TV to TikTok and YouTube), and the hunt for good news amid everyday pressures. Pitching Tips for Founders and Entrepreneurs: Don’t worry about “bothering” journalists; they’re always looking for genuine stories. Visuals matter—think about what will light up a screen. Build relationships over time; persistence and being helpful go a long way. Don’t try to disguise advertising as news—be upfront and honest about your story’s value. Building Relationships with Journalists: How to cultivate contacts, stand out in crowded inboxes, and become a trusted source by sharing valuable information—even if it doesn’t directly benefit you. Best Practices for Email Pitching: Keep subject lines real and straightforward. Avoid emojis and urgent language gimmicks.   Watch the show to understand its tone and content preferences before pitching.  

Today’s episode is one I’ve been patiently waiting to record - and I know a lot of you have been, too. Because if you’ve ever wondered who’s behind those must-read stories on news.com.au, or if you’ve sent a pitch to the “lifestyle editor” and crossed your fingers, today you’ll finally meet the woman with arguably the busiest inbox in Australia: Rebekah Scanlan. Rebekah is not just news.com.au’s Lifestyle Editor—she’s officially Australia’s most-pitched journalist. We’re talking up to 500 emails a day (yep, I had to ask how on earth she deals with that—spoiler alert: it involves a LOT of unopened emails and a sixth sense for sniffing out the real stories). In this episode, we get right into the nitty gritty of what makes a pitch stand out from the crowd, the real reason why brands like Woolies, Kmart and Maccas constantly make headlines, and Rebekah’s take on why our social media habits are changing the face of digital journalism forever. She’s got sharp advice for getting your story up, the pet peeves that will see your email deleted, and what she actually looks for when she opens a pitch from a total stranger. We also chat about the art of storytelling for a mass Aussie audience (and why EVERYONE has an opinion on Vegemite and Meghan Markle), plus the joys of seeing everyday stories go viral. So... whether you’re a founder desperate for a little media magic, a PR pro wanting to sharpen your pitch game, or just nosy like me, you’ll love Rebekah’s candid, behind-the-scenes take on what really gets covered on the biggest online news site in Australia. Let’s dive into Rebekah Scanlan’s Guide to Getting Noticed at news.com.au

Laura Aubusson is a 14‑year print journo career veteran.  Starting out in country newsrooms of the likes of The Daily Advertiser in Wagga Wagga, to covering lifestyle, news, and human‑interest stories for News Corp Australia, Kidspot, Mamamia, and beyond. Laura has a special knack for finding those relatable, emotionally‑charged stories that stop you mid‑scroll, whether it’s parenting wins and fails, viral cultural moments, or the issues shaping women’s lives in Australia today. Now working as a sought‑after freelance writer and mental health content creator for the Gidget Foundation, she knows exactly what editors are looking for, what makes a pitch irresistible, and how the digital media game has evolved. We talk about the rise of first‑person storytelling, seasonal content strategies, how to get that elusive “yes” from outlets like Mamamia or Kidspot, why strong images and a human face matter more than ever and the role authentic relationships play in helping your story get published. And here’s something extra exciting: Laura is joining us inside this round of the Media Masters Academy as a very special guest expert. So that means if you’ve joined this round, you’ll get the chance to meet Laura, pitch your story ideas live, and receive feedback directly from a working journalist at the forefront of digital parenting space. It’s not too late to dive into the August round of MMA, drop our team a line at liz@liznable.com and find out how you can take part.  This episode is packed with insider advice, practical pitching tips, and plenty of real‑world stories you can learn from.  So settle in and enjoy!  

So, you want media coverage - but is your business actually ready for it? In this episode, Liz Nable is joined by Instagram powerhouse and digital mentor Tracy Harris to break down the exact steps you need to take to get your Instagram, and your business, publicity ready. Liz shares why preparing your digital presence is the foundation for leveraging any media or PR opportunity, and introduces her new Media Readiness Bootcamp: a high-impact, 60-minute session designed to get your business in tip-top shape for the spotlight. Tracy then reveals her proven “teach, share, show” content system and walks you through 13 actionable ways to get discovered on Instagram - so you’re not just visible, but truly findable by journalists, producers, and your dream audience. Whether you’re a founder, expert, or thought leader, this episode is packed with practical strategies to help you stop guessing and start showing up like a pro. What You’ll Learn: The biggest mistakes small businesses make when chasing PR - and how to fix them before pitching The foundational assets every media-ready brand needs on Instagram Tracy’s “teach, share, show” content system that stands the test of every algorithm change How to optimise your Instagram bio and pinned posts for media and customer attention 13 ways to get your content discovered by non-followers, including: Home feed Explore page Search (keywords) Profile visits Hashtags Location tags Stories Shares Embedded views DMs Saved posts Collections/folders Notifications/alerts How to use Instagram as a launchpad for media wins, sales, and long-term brand growth. Featured Offers & Resources: Media Readiness Bootcamp with Liz Nable Get your business in shape for media attention with Liz’s strategic, behind-the-scenes bootcamp. Learn what journalists really want, the assets you must have, and how to leverage PR for audience and revenue growth. 🎟 $297 AUD – includes recording & workbook. Perfect prep for The Media Masters Academy! Work with Tracy: Free Instagram Class: Discover Tracy’s Instagram growth plan at tracyharris.co/media-magnet-free-class1 .  Social Method Society®: Premium Instagram Marketing Academy for female founders ready to grow their brand and convert followers into customers. Connect with Tracy Harris: Website: tracyharris.co Instagram: @mumswithhustle Podcast: Mums With Hustle Connect with Liz: Website: Media Masters Academy Instagram: Liz Nable Media Readiness Bootcamp: Media Readiness Bootcamp If you enjoyed this episode, please subscribe, rate, and review Media Magnet wherever you get your podcasts. For more PR and media tips, follow Liz Nable on Instagram.  

In this episode Liz shares her personal playbook for building strong, lasting relationships with journalists. Learn the practical steps you can take—no matter your business size or experience—to become a go-to media source and get featured consistently. Key Takeaways: Why you should build relationships with journalists before you need them The importance of being upfront, honest, and transparent in all your interactions How responding quickly and respecting deadlines sets you apart Tips for tailoring your pitch to each outlet’s audience and style Why adding value and being genuinely helpful makes journalists come back to you The power of admitting mistakes and correcting them fast Staying consistent with your message and expertise Respecting embargoes and off-the-record agreements to build trust The value of being authentic and skipping the spin Following up promptly after interviews to make life easier for journalists Connect with Liz: Email: liz@liznable.com Instagram: @liz_nable Like this episode? Subscribe, leave a review, and share it with a friend who wants to get more media coverage!

    Today’s episode of Media Magnet is essential listening for Australian business owners ready to take their expertise beyond domestic media and onto the global stage. Host Liz Nable introduces HARO (Help a Reporter Out), the international equivalent of Australia’s SourceBottle, now revived and run by Brett Farmiloe. HARO connects journalists from major global outlets with expert sources, opening doors for Australian and New Zealand entrepreneurs to get featured internationally and build their reputations as industry leaders1 . What is HARO and How Does it Work? HARO is the world’s largest platform connecting expert sources with journalists, distributing media call-outs from outlets like Fast Company, Entrepreneur, and The New York Times to hundreds of thousands of potential sources globally1 . Journalists submit queries, which are sent out via email newsletters up to three times a day. Sources can respond directly if they have relevant expertise1 . The Journey and Revival of HARO Founded in 2008, acquired in 2010, rebranded as Connectively, and discontinued in December 2024. Brett and his team at Featured.com acquired and relaunched HARO in April 20251 . Now, HARO is back as a free, ad-supported newsletter business for both journalists and sources1 . Why HARO Matters for Australian Entrepreneurs HARO offers unparalleled access to global media, with a strong user base in Australia and New Zealand (the third-largest group after the US and UK)1 . The platform provides opportunities to be featured in major outlets and establish authority as an industry expert1 . Types of Media Opportunities Most popular categories include business, finance, technology, lifestyle, home and garden, and healthcare1 . Opportunities range from mainstream business topics to niche expertise and personal stories1 . Actionable Tips for Getting Featured Only respond to queries where you truly add value and have relevant expertise1 . Provide journalists with everything they need—quotes, attribution, and contact details—to make it easy for your input to be included1 . Don’t be discouraged by the volume of responses; quality and relevance matter more than speed or quantity1 . Learn by observing queries before pitching, then focus on a few well-matched opportunities to build confidence and success1 . Getting Started Sign up at helpareporter.com to receive daily email newsletters1 . Set up keyword alerts on Featured.com to monitor opportunities more efficiently—both platforms are now integrated1 .     Resources & Next Steps Sign Up: helpareporter.com — for daily journalist queries featured.com — set keyword alerts and create a profile Connect with Liz Nable: @liz_nable on social media Find out more about Media Masters Academy and free PR resources at liznable.com If you enjoyed this episode, share it with your business network and tag Liz! For guest suggestions or questions, reach out directly so Media Magnet can continue to deliver the insights you need.