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Financial Feminist
Financial Feminist
Author: Her First $100K
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Fight the patriarchy. Get Rich.™
Join money expert Tori Dunlap every Tuesday as she guides you on how to make more, spend less, and feel financially confident in a world run by rich white men. Through solo episodes and special guest interviews, you’ll walk away with resources to get, save, and grow money to gain financial freedom and kick some patriarchal ass at the same time.
353 Episodes
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At 25, I had $100,000 in the bank. At 27, I was a millionaire. And today I’m handing you my actual formula. Plenty of articles boil my story down to “save money, invest, start a business.” That’s technically true and practically useless. In this episode, I’m breaking down what I did between 25 and 27 that made the biggest difference, which parts you can copy, and which parts came from privilege I didn’t earn. I graduated debt-free and grew up with parents who taught me about money, and that shaped the conditions I made my decisions in. Personal finance is personal, so treat this as a formula you adapt to your own life instead of a script to copy line for line.
Mentioned in this episode:
The $100K Blueprint: https://herfirst100k.com/financial-feminist-show-notes/the-1how-id-save-my-first-100k-in-2026/
Negotiate Like a Woman with Kathryn Valentine: https://herfirst100k.com/financial-feminist-show-notes/negotiate-like-a-woman/
How to Negotiate with Confidence: https://herfirst100k.com/financial-feminist-show-notes/negotiate-with-confidence/
Learn the exact strategies I used to save money, pay off debt, and get my first $100K. Visit: https://herfirst100k.com/ffpod.
00:00 Intro
01:10 How Her First $100K started
03:02 The privilege in my story
05:08 #1: Solid financial habits
08:31 Start acting like a millionaire now
09:28 #2: Growing my earning power
10:21 Why cutting your budget only goes so far
13:50 Going full-time in 2020
14:37 If entrepreneurship isn’t for you
16:44 #3: Building a financial system
19:48 Why I unapologetically want money
23:18 My favorite part of being a millionaire
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Traditional budgeting doesn’t work. In episode two of Financial Foundations, brought to you by State Farm, I'm showing you how to budget without hating your life. We'll reframe budgeting as a permission slip instead of a punishment. Budgeting doesn't mean you can’t ever have a latte, or buy organic, or even say no to a vacation. Creating a budget is as personal as your favorite band, which means that these one-size-fits-all solutions might be more the problem than you. Today we'll walk through my three-bucket budget, and find your three value categories: the parts of your life where spending brings you the most joy. Then we'll pull out the money diary from episode one and see whether your spending matches what you actually care about.
Catch-up on the Financial Foundations series:
Financial Foundations Episode 1: Your Money Blueprint: https://herfirst100k.com/financial-feminist-show-notes/money-blueprint/
Save your seat in this 2-part workshop series that turns your “I wish I could quit my job” into a specific, actionable plan to get you out of your job in 90 days or less. Get access here: https://herfirst100k.com/ffpod.
00:00 Intro
01:03 How to budget without hating your life
01:56 Refresher: the financial priority list
02:54 Why budgets fail like diets
03:23 Your budget is a gas gauge
04:50 Permission slip, not punishment
05:38 Why I hated every budget app
06:20 The three-bucket budget
07:51 Automate, automate, automate
08:44 Your three value categories
10:37 My coffee-as-a-walk confession
11:37 "Should" spending: museums, dinners, and bachelorette parties
12:51 Exercise: sort your money diary
14:09 Ask this at every checkout
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Save your seat in this 2-part workshop series that turns your “I wish I could quit my job” into a specific, actionable plan to get you out of your job in 90 days or less. Get access here: https://herfirst100k.com/ffpod.
Today I'm sitting down with Natalie Ellis, mom, CEO, and founder of Boss Babe, and author of the New York Times bestseller The Freedom-Based Business Method. Natalie built a multimillion-dollar company and then realized she'd been running it on an aggressive growth playbook for a business she never planned to sell. We get into why burnout isn't a badge of honor, why the median follower count in Natalie's survey of six-figure-plus business owners will shock you, and the three boring things that actually make a business work. If you run a business, want to start one, or just keep buying courses hoping the next one fixes it, this is your episode.
Natalie’s Links:
Websites: https://www.bossbabe.com/ ; https://www.natalie-ellis.com/ Book: https://bookshop.org/a/90037/9781401997373
Mentioned during the show:
How to Reinvent Yourself (Without Losing Yourself) with Sophia Amoruso: https://herfirst100k.com/financial-feminist-show-notes/reinventing-yourself-sophia-amoruso/
The Rise and Fall of the Girlboss: https://www.diabolicalliespod.com/p/the-rise-and-fall-of-the-girlboss
00:00 Intro
04:30 Is burnout the price of hustle? Energy-giving vs. energy-draining work
08:00 Why "more organization" isn't the fix: the three questions your business runs on
10:30 Big decisions vs. small ones, in business and personal finance
12:00 Natalie's Trojan horse course strategy
15:00 Tori's viral video and the 100,000 email subscribers
18:00 Building on land you own: why email beats followers
20:00 Shiny objects: new products, new platforms
26:00 One platform, one offer, and why you can't over-market a product
29:00 What to cut first: start with your data
31:00 Offer, funnel, traffic (build, borrow, or buy an audience)
34:00 Getting off the treadmill: executive retreats and "what do you want?"
37:00 Leaving easy money on the table
40:00 Seasons of sprint and giving yourself grace
44:00 Building for freedom when you're just getting started
47:00 The responsibility nobody posts about
52:00 The Boss Babe name, ten-plus years later
54:00 Hustle culture, soft life, and tradwife content
62:00 What successful women entrepreneurs know
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You told us Financial Foundations was your favorite series, so we brought it back. Presented by State Farm, these are short, actionable episodes, each one covering a single personal finance pillar and giving you one thing to go do. We're following along with my book, Financial Feminist, so if you have a copy, pull it out. In episode one, I'm walking you through your first money memory, the exact order to tackle your financial goals, and how to actually stay consistent with a monthly money date. If you've ever asked "Okay, but what do I do first with my money?", start here.
To find all of the resources mentioned in this episode including my free money quiz and my partner recommendation for your emergency fund), visit: https://herfirst100k.com/ffpod.
00:00 Intro
01:03 Welcome to Financial Foundations
02:17 Your financial narrative and your first money memory
03:54 How your money memory shows up today
06:05 The financial order of operations
06:56 Why your emergency fund comes first
08:26 Priority two: high-interest debt
09:18 Priority three: investing for retirement and paying down low-interest debt
10:04 Priority four: saving for the big stuff
11:04 Staying consistent and the ostrich effect
12:37 Financial self-care and the money date
13:33 How to run your money date, step by step
15:15 Your homework: the money diary
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Today’s episode is so valuable, we decided to run it back. It's all about unlocking what I truly believe is the easiest money you will ever make — and yes, it’s as simple and lazy-girl-friendly as it sounds. I’m breaking down the one passive income strategy that requires zero extra hours, zero new skills, and absolutely zero stress: a high-yield savings account. If you’ve ever wished you could make money while taking a nap, running errands, or sipping a drink on the beach, this episode shows you exactly how to make your existing money work harder for you, without sacrificing your already-packed schedule.
Looking for a HYSA? We've done the research for you. See our partner recommendation (terms apply): https://herfirst100k.com/ffpod
00:00 Intro
01:14 The Problem with Checking Accounts
02:44 Why High-Yield Savings Accounts Matter
04:21 How to Set Up and Use a HYSA
08:44 The Power of Earning Interest
09:23 Using HYSA for Emergency Funds & Goals
10:22 Overcoming Myths & Fears
12:24 Making Money Passively
14:03 Is My Money Safe?
15:10 Final Thoughts & How to Get Started
Visit https://herfirst100k.com/ffpod to stay up to date and find any resources mentioned on our show!
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