The Hustle Less Profit More Podcast

Mastering Money Emotions: A Practical Guide with Emily RassamFeeling lost in a sea of financial uncertainty? Discover how one woman's unexpected revelation transformed her approach to money decisions. Join us as we uncover the emotional undercurrents that shape our financial choices, and find out how you can navigate your own path with newfound clarity and intentionality. Ready to take control of your financial future? Stay tuned for a journey that will leave you inspired and empowered.My special guest is Emily RassamHere's the skinny on our guest for today – Emily Rassam! Picture this: a certified financial advisor at Archer Investments and a standout in the world of finance, Emily boasts the prestigious title of being one of Investopedia's top 100 financial advisors. But hey, she's not just about numbers and spreadsheets. Emily has a knack for helping folks like us navigate the tricky terrain of money and emotions, all while making savvy financial decisions. Her insights are pure gold, and I can't wait for you to soak up all the wisdom she's bringing to the table. So, get ready to dive into a conversation that's gonna change the way you look at money matters!Every single conversation is about balance. It's not, no. - Emily RassamIn this episode, you will be able to:Mastering Your Money Mindset: Unravel common misconceptions and conquer challenges to make empowered financial decisions!Tune-Up Your Finances: Discover the power of regular financial check-ins to gain control and boost confidence in your money journey!Embrace Financial Flexibility: Learn how to adapt and pivot your financial plan to tackle life's unexpected curveballs with ease!Stress-Test Your Future: Uncover the secrets of risk mitigation and stress testing to safeguard your financial well-being in any scenario!Accountability and Support: Unleash the power of finding your financial tribe and navigating personal finance with a squad by your side!Flex Your Financial MusclesFinancial empowerment is at the heart of Emily's advice. She encourages us to exercise our financial muscles by setting goals, eliminating waste, and focusing on what is enough. All these actions not only boost our financial health but also allow us a sense of control and confidence in our decision-making abilities. Learning to flex these muscles consistently in 2024 will lead to more intentional and empowered financial decisions.The resources mentioned in this episode are:Connect with Emily Rassam on LinkedIn for daily tips, client stories, and quick videos related to financial planning.Visit Archerim.com to access their blog, which covers a range of financial topics discussed in the episode.Schedule a regular state of the estate date night with your partner to discuss financial goals and progress.Consider setting up a budget accountability buddy or seek out a financial advisor for regular check-ins and support.Take the use it or lose it challenge and allocate a budget to spend on yourself for wellness, mental health, and joy. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

"Reflect on how you can set yourself up for more success, for better fulfillment or happiness in 2024." - Mickey AndersonIn this episode, you will be able to:Mastering emotional wellness for entrepreneurs: Discover the key to maintaining mental well-being while building your business.Navigating isolation as an entrepreneur: Learn how to thrive in a connected world while working independently.Establishing boundaries as an entrepreneur: Take charge of your work-life balance and reclaim your time for what matters most.Conquering money shame: Overcome limiting beliefs and gain financial confidence to fuel your entrepreneurial journey.Empowering financial education for entrepreneurs: Unlock the knowledge to make informed decisions and secure your business's financial future."Find Harmony instead of balance." - Kevin KepelThe resources mentioned in this episode are:Check out episode 55 with Shulamit Berlevtov for insights on managing the emotional labour of entrepreneurship.Listen to Rob Kretchak's episode for actionable tips on setting better boundaries with technology.Grab a copy of Bob Wheeler's book, The Money Nerve, for practical guidance on dealing with money shame.Consider working with Tyagi Group for an education-first approach to understanding your business finances and gaining financial literacy.The key moments in this episode are:00:00:03 - The Core of the Podcast - Emotional Wellness for Entrepreneurs 00:02:20 - Dealing with Isolation 00:05:36 - The Power of Boundaries 00:08:39 - Boosting Productivity and Focus 00:12:01 - Practical Tips for Remote Work 00:12:54 - Overcoming Isolation in 2023 00:13:45 - Networking Groups in 2024 00:15:42 - The Impact of Boundaries 00:19:53 - Media Consumption Boundaries 00:23:09 - Setting Clear Notifications Boundaries 00:25:52 - Setting Boundaries for Success 00:26:41 - Money Shame and Entrepreneurship 00:29:13 - Overcoming Money Shame 00:31:49 - Financial Education and Empowerment 00:35:50 - Reflecting on Emotional Goals If you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Craft a Ten X Promise with John Meese: Transform Your Coaching Business with a Compelling Identity and Overcome Customer Resistance.In this episode, you will be able to:Create Irresistible Group Coaching Programs: Uncover the secrets to crafting group coaching programs that captivate and compel!Unleash Your Ten X Promise Strategy: Discover the game-changing approach that skyrockets your coaching impact and results!Generate Practical and Actionable Content: Master the art of delivering content that ignites action and delivers transformative results!Embrace Continuous Improvement and Learning: Dive into the strategies that keep you at the top of your coaching game, always evolving and thriving!Master Selling Coaching Programs: Uncover the proven methods for effortlessly selling your coaching programs with confidence and finesse!My special guest is John MeeseI’m excited to introduce my guest, Bestselling Author, John Meese. John wrote the award-winning bestseller Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) and his book Always be Teaching. John Meese helps smart professionals turn wisdom into wealth by building a thriving online education business! he writes the Sell Your Smarts newsletter at sellyoursmartsonline.com. If you like what you hear in this episode, get a FREE Sell Your Smarts crash course to grow your own business at sellyoursmartsonline.comThe key moments in this episode are:00:00:00 - Creating a 10X Promise 00:03:07 - Importance of Clarity 00:06:24 - Crafting a 10X Promise 00:08:48 - Impact of Clarity 00:11:24 - Creating the Ten X Promise 00:12:11 - Making the Ten X Promise Specific 00:13:32 - Testing the Ten X Promise 00:15:35 - Importance of Group Coaching Programs 00:19:12 - Overcoming Imposter Syndrome 00:22:00 - Commitment to Delivery 00:22:56 - Tradeoff of Raising the Bar 00:25:42 - Pricing Framework and Value 00:29:21 - Founding Member Pricing 00:30:16 - Niching Down and Intent 00:32:51 - Simplifying the Group Coaching Program Process 00:33:46 - Balancing Knowledge and Experience 00:35:20 - Tailoring Teaching to Specific Needs 00:37:03 - Taking Action and Refinement 00:40:25 - Accessing Valuable Resources Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Do you want to increase your earnings through lead-generation strategies? I will be revealing the key to maximizing your revenue through data monetization in lead generation. By implementing the solution I'll be sharing, you can achieve greater financial gains from your lead generation efforts.My special guest is Phil SmithMeet Phil Smith, a seasoned entrepreneur, investor, and author, renowned for his expertise in B2B lead generation. With a wealth of experience and a proven track record of working with over 10,000 clients, Phil brings a unique blend of industry insight and practical know-how to the table. As a sought-after consultant, he's a treasure trove of knowledge when it comes to lead monetization strategies. Get ready to glean invaluable wisdom from Phil's wealth of experience in the lead generation arena. It's going to be an eye-opening and enlightening conversation!"Lead buyers, even us, we want leads every single day. Every single day. We can't stop generating leads or else you go out of business. So it's a great business to be in because lead buyers just never stop buying." - Phil SmithIn this episode, you will be able to:Discover Profitable Lead Monetization StrategiesUnlock the Power of Qualified LeadsMaster Proven Lead Generation StrategiesMonetize Data for Enhanced Lead GenerationIgnite Motivation and Success in Lead GenerationUnleash the Power of Qualified LeadsWhen it comes to acquiring leads, Phil emphasizes the value of quality over quantity. His distinctive method of prizing quality leads--those who are sincerely interested, capable, and ready to take action--significantly enhances the potential of converting them into real customers. His elucidative insights on lead generation shed light on maximizing ROI by focusing on the most promising leads.The resources mentioned in this episode are:Visit philipfsmith.com to learn more about lead generation and monetizing data.Connect with Phil Smith on LinkedIn to share your thoughts on this conversation.Explore affiliate networks like CJ.com, Commission Junction, ShareASale, or MaxBounty to find companies to partner with for lead monetization.Consider hiring offshore virtual assistants to help with lead generation and data monetization efforts.Take action to start monetizing your leads and explore new opportunities for revenue generation. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

The Unexpected Key To This $45 Million Brand's Runaway Success (That You Can Copy)Have you heard the myths about how a $45 million haircare company cultivated a massive loyal customer base? Some myths include that it's all about the product, that it's impossible to replicate, and that it's all based on luck. But I'm here to share the truth behind their massive growth and how you can replicate their success. Stay tuned for the game-changing strategy that small business owners can use to increase customer commitment and personalize experiences.In this episode, you will be able to:Mastering Hair Care Company Marketing Tactics: Uncover the secret strategies to boost your business and stand out in the hair care industry.Embracing Extreme Customization in Hair Care: Learn how to tailor your products and services to meet the unique needs of every customer, setting your brand apart from the rest.Cultivating Customer Commitment: Discover the key to creating fiercely loyal customers who keep coming back for more.Embracing the Convenience of a Subscription Model: Explore the power of subscription services in building a reliable customer base and boosting recurring revenue.Adapting to Changing Customer Needs: Stay ahead of the game by understanding and meeting the evolving expectations of your customers.The key moments in this episode are:00:00:00 - Creative Problem Solving 00:01:38 - Leveraging Customer Loyalty 00:05:18 - Extreme Customization 00:08:26 - Friction and Convenience 00:11:01 - Embracing Sustainability 00:13:41 - Understanding Triggers and Requests 00:14:50 - The Power of Customized Experience 00:16:23 - Continual Engagement and Progress 00:17:36 - Creating a Unique Market Position 00:21:26 - Observing Brands and Getting InspiredIf you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Are you ready to navigate the challenges of transitioning from a low earner to a high earner? Discover the secrets of managing your newfound wealth, overcoming family money scripts, and avoiding lifestyle inflation. But just when you think you've got it all figured out, a shocking revelation threatens to unravel everything. Stay tuned for a jaw-dropping twist that will leave you questioning your financial choices."I just like to work with people who aren't afraid to be a little different than everyone else." - Cait HowertonIn this episode, you will be able to:Discover the essential steps to transition from being a low earner to becoming a high earner, unlocking a world of financial success and fulfillment.Uncover the hidden challenges of lifestyle inflation and learn how to overcome them, ensuring that you can make the most of your increasing income.Understand the importance of finding a fiduciary financial planner who will prioritize your best interests, guiding you toward smart financial decisions and empowering you to build lasting wealth.Learn valuable strategies for navigating partnerships with income imbalances and fostering open communication and mutual understanding to maintain harmony in your relationships.Explore effective ways to maintain financial wellness within your relationships, ensuring that you and your partner can achieve shared goals while respecting individual financial journeys.My special guest is Cait Howerton:Cait is a Certified Financial Planner who helps high-achieving professionals make smart, intentional, and strategic choices with their money. She specializes in serving out-of-the-box households, including high-earning families navigating newfound wealth, LGBTQ+ individuals and couples, intentionally single, divorced, widowed, blended families, and more. She has a background in trauma-informed financial practices and deep expertise in student loans, family planning, and values-aligned goal setting.Her #1 goal for you–and all the clients she works with–is for you to achieve and enjoy your journey to wealth. Cait believes the path to financial success isn’t always paved with gold–it’s paved with intentional-decision making, a sustainable financial plan, and a dash of encouragement and hope along the way.Welcome, a leading voice in diversity, inclusion, LGBTQ+ financial issues, values-aligned goal setting, and student loan debt to the show, Cait Howerton. If you're a high-achieving professional who is seeking to make smart, intentional, and strategic choices with your money, but you don't always know what to do next, contact Cait for a free, no-strings-attached consultation to see if she can help you achieve your life and financial goals."Good behavioural financial planning is a lot like therapy, coaching, and talking to your best friend. It's getting those numbers on paper and putting a plan in place that reflects your values and goals." - Cait HowertonThe key moments in this episode are:00:00:00 - Introduction 00:02:57 - Challenges of Transition 00:05:26 - The "Enough" Number 00:07:12 - The Importance of Values 00:10:21 - Reordering Priorities 00:14:20 - Choosing the Right Financial Professional 00:16:50 - The Future of Financial Planning 00:18:28 - Shifting Mindsets 00:20:33 - Understanding Financial Roles 00:27:55 - Maintaining Friendships and Boundaries 00:29:12 - Navigating Financial Imbalance in Relationships 00:30:31 - Considering Financial Values in Partner Selection 00:32:33 - Open and Honest Conversations 00:34:30 - Where to Find More Information Key TakeawaysGaining Financial Success and FulfillmentUnderstanding your values and incorporating them into your financial decisions is the first step toward financial success and fulfillment. This incorporates your personal priorities and makes your financial decisions more authentic and satisfying. It's not just about earning more, but also about making your money work for you in a way that aligns with your values and contributes to a balanced life.Overcoming Challenges of Lifestyle Inflation Transitioning from a low earner to a high earner comes with its own set of challenges, the primary among them being lifestyle inflation. The temptation to upgrade one's lifestyle as income increases can lead to a constant increase in expenses, essentially trapping you in a cycle of earning more-spend more. Being mindful of this trap and making intentional spending decisions can help maintain financial wellness even as income rises.Discovering the Importance of a Fiduciary Financial PlannerAs income levels rise, managing your money can get increasingly complex. At this point, seeking professional financial help becomes crucial. A fiduciary financial planner, who is legally bound to work in the best interest of their clients, can provide beneficial advice based on a comprehensive understanding of a client’s financial situation, values, and long-term goals.Find Cait Howerton online: https://archerim.com/why-archer/#who-we-arehttps://www.linkedin.com/in/caithowertonKey Resources From The Episode: Schedule a consultation with Cait Howerton to receive personalized financial advice and guidance tailored to your specific needs and goals.Explore values-based goal setting: Highlight the importance of values-based goal setting in financial planning and encourage listeners to explore this concept further. Provide resources or tools that can help listeners identify their core values and align them with their financial decisions.Reflect on your enough number: Discuss the idea of determining a enough number in terms of financial goals and encourage listeners to reflect on their own financial aspirations. Provide tips or strategies for setting realistic and meaningful financial goals.Consider lifestyle inflation: Address the challenge of lifestyle inflation when transitioning from a low earner to a high earner and provide tips on how to avoid overspending or succumbing to unnecessary expenses. Suggest resources or strategies for maintaining a balanced lifestyle while increasing income.Reevaluate your financial priorities: Discuss the importance of regularly reevaluating financial priorities and encourage listeners to assess their current financial situation."Financial success is not just about the numbers, it's about finding balance and living life in accordance with your values and goals." - Cait HowertonIf you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Boost Your Book Sales: Effective Marketing Strategies with Chad AllenDoes this sound familiar? You pour your heart and soul into writing a book, only to see it struggle to gain traction in the marketplace. You've been told that all you need to do is publish your book, and it will magically sell itself. But the reality is, you're left feeling frustrated and disappointed as your book languishes in obscurity. The pain of seeing your hard work go unnoticed is demoralizing. But fear not, because there is a better way to launch your book and achieve the success you deserve.My special guest is Chad AllenChad R. Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt, Caroline Leaf, Mark Batterson, and Phyllis Tickle.He is the creator of Book Proposal Academy, an online course, and BookCamp, a mentoring and community hub for writers. His passion is helping writers get their books into the world, and he blogs at http://www.chadrallen.com/.He has been published in such online places as LifeHacker, The Accidental Creative, MichaelHyatt.com, Goinswriter.com, and The Good Men Project.Chad holds a B.A. in English from the University of Nebraska-Lincoln and an M.A. in Theology from the University of Notre Dame. He and his wife, Alyssa, live with their two children in Grand Rapids, Michigan. Hear more from Chad on his blog, or by following him on Facebook and Twitter.Books are products. And why do we buy products? We buy products to fix problems. - Chad AllenIn this episode, you will be able to:Master the book writing and publishing process to bring your story to life and captivate readers.Build a platform as an author to connect with your audience, gain visibility, and establish yourself as an authority in your niche.Structure your book and chapter outline for maximum reader engagement and a seamless reading experience.Nurture an email list for authors to cultivate a community of loyal fans, drive book sales, and establish long-term relationships.Develop a long-term marketing strategy for your books to reach new readers, generate buzz, and maintain a steady stream of sales. Please review and let me know if you need any further assistance!Mastering the book writing and publishing processUnderstanding the ins and outs of book writing and publishing can elevate an author's potential for success. This involves not only penning compelling content but also knowing how to navigate the market effectively. By mastering this process, authors can ensure their work makes the intended impact and reaches a wider audience, thus amplifying their recognition and potential book sales.Building a platform as an authorDeveloping a strong author platform is crucial for achieving and sustaining success in the literary field. An influential platform can significantly boost book visibility, while also promoting author-reader engagement. Authors who invest time and effort in this area can expect to see an increase in their follower base, reader retention, and ultimately book sales, lending to a successful book launch.The best launches come from authors who've been serving a community for a period of time. - Chad AllenLearn the art of structuring a bookA well-structured book is the backbone of a successful read, keeping the audience engaged from beginning to end. Understanding the art of structuring a book enables authors to logically present their content, guiding readers on a mindful journey through their work. This talent, combined with compelling content, paves the way for a successful book that will resonate with readers and ensure repeat sales.A great concept meets a real need that real people really have. It's not about the need you think they have, it's about the need they think they have. - Chad AllenThe resources mentioned in this episode are:Chad R. Allen's coaching services: Visit Chad's website to learn more about his writing coaching services and how he can help you overcome the challenges of starting the writing process.Chad's book marketing expertise: Discover how Chad can assist you in marketing your book and getting it into the hands of more readers. Check out his website for more information on his book marketing services.Bestselling authors Chad has worked with: Explore the works of bestselling authors like Michael Hyatt, Caroline Meef, Mark Batterson, and Phyllis Tickle, who Chad has collaborated with in his 20-year publishing professional career.Building a platform: If you're interested in building a platform before launching your book, Chad recommends dedicating at least 90 days to this process. Learn more about how to build and engage your audience on Chad's website.Self-publishing: If you want complete control over your book and a quick time to market, consider self-publishing. Chad can provide guidance on self-publishing and how to navigate the process effectively.Hybrid publishing: For those who want a team to support them throughout the publishing process, hybrid publishing may be a good option. Chad suggests doing thorough researchYou can find Chad Allen : Website: https://www.chadrallen.com/Linked In: https://www.linkedin.com/in/chadrallen/Facebook Page: https://www.facebook.com/chadrallenTwitter Profile: https://twitter.com/chadrallen If you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review.With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Have you heard these myths about emotional labor in entrepreneurship? Myth 1: You have to do it all on your own. Myth 2: Showing vulnerability is a sign of weakness. Myth 3: Taking care of your mental well-being is a luxury you can't afford. In this interview, our guest Shulamit Ber Levtov will dispel these myths and share the truth about emotional labor in entrepreneurship, leading to increased mental well-being and sustainable success.Curate your online life with as much care as you might in your real life. Curate your feed, but also take the time to notice how you're feeling when you're online and what's happening there, and maybe think about what it is you could do to make it different so that it's more supportive for you. - Shulamit Ber LevtovIn this episode, you will be able to:Discover the hidden emotional challenges that entrepreneurs face and learn practical strategies to overcome them.Break free from isolation and find the support you need to thrive as an entrepreneur.Understand the impact of emotional labor on your well-being and learn how to manage it effectively.Master the art of setting boundaries to protect your mental well-being and achieve sustainable success.Explore the relationship between shame and money in entrepreneurship and learn how to overcome financial barriers.If you're feeling overwhelmed by the constant emotional labor required in entrepreneurship, always putting on a brave face and pretending everything is fine, only to be left feeling exhausted and burnt out at the end of the day, then you are not alone! Despite your best efforts to manage your emotions and maintain a positive outlook, it can be disheartening when your mental well-being suffers and your dreams of sustainable success start to fade.My special guest is Shulamit Ber Levtov. Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing and their money psychology in an era of relentless stressors that can make you want to lose your crap on the daily.She is also a certified facilitator of the Trauma of Money method and supports her clients to address their money psychology so that they can have a flourishing relationship with the money in their businesses and lives.Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience in the field of mental health and personal growth. Shulamit also teaches in private and university business programs and speaks locally, nationally and internationally about mental health, money and entrepreneurship.As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™  methodology, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business.How to find Shulamit?Subscribe to her newsletter. This is the way to get not only regular validation for the challenges to your mental and emotional well-being as a business owner but it also provides useful strategies for supporting your mental health. www.shula.cahttps://www.linkedin.com/in/shulamitberlevtov/ https://www.Instagram.com/the_entrepreneurs_therapistThe resources mentioned in this episode are:Visit the Hustle Less Profit More podcast website to listen to the full episode with Shulamit Ber Levtov.Consider joining a local entrepreneur network or support group to connect with like-minded individuals and combat the isolation often felt in entrepreneurship.Reflect on the emotional labor required in running your own business and seek strategies to manage it effectively. Consider reaching out to a therapist or coach who specializes in supporting entrepreneurs.Create your own personal board of directors by identifying trusted individuals who can provide support, guidance, and a safe space to share your challenges as an entrepreneur.Take advantage of online communities and forums to connect with other entrepreneurs who can relate to your experiences and provide valuable insights and advice.Explore digital resources and tools that can help you streamline and automate certain aspects of your business to reduce stress and increase productivity.Consider investing in your mental and emotional well-being by practicing self-care, setting boundariesThe trauma of money: https://www.thetraumaofmoney.com/Reach out to work with Shulamit as a coach or therapist: https://www.shula.ca/coach-or-therapist-for-an-entrepreneur-which-is-better/How to choose your therapist: https://www.shula.ca/how-to-pick-a-therapist-7-steps-to-choose-the-right-one-for-you/7 challenges to mental health for entrepreneurs: https://www.shula.ca/entrepreneur-mental-health-7-challenges/Listen to Shula's podcast: https://shula.ca/podcastWith Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Does this sound familiar? You've been told to invest heavily in advertising and sales tactics to grow your business or real estate investments, but it's not yielding the desired results. The pain of spending time and money on ineffective actions without seeing significant growth can be frustrating and discouraging. But there's a better way to achieve success.To achieve our goals, we have to set specific, measurable targets and keep score. Like watching a football game without keeping score, we won't be motivated to reach our North Stars. - Bill FaethIn this episode, you will be able to:Learn how to build a strong community and surround yourself with like-minded individuals for increased success in entrepreneurship and real estate investing.Discover the importance of being present in all aspects of life, including business, family, and personal development, and how it can positively impact your entrepreneurial journey.Find out how having a mentor or coach can accelerate your goals, ignite personal growth, and help you overcome obstacles on the path to success.Understand the power of staying in your genius zone and focusing on your strengths when starting a business or investing in real estate.Learn the significance of effective branding and marketing strategies in creating a strong foundation for your business or real estate ventures.Do you want to achieve success in your business or real estate investments? Are you searching for a solution to effectively brand and market your venture? Look no further, because in this discussion, our guest, Bill Faeth, will be sharing the key to attaining your desired outcome. He will provide insights on how to establish a strong brand presence and implement effective marketing strategies, ultimately leading to triumph in your business or real estate endeavours.My special guest is Bill FaethBill Faeth is not your average entrepreneur. With over three decades of experience, he has successfully bootstrapped 27 businesses and currently manages four thriving ventures that generate a staggering 2.5 million in annual revenue. But Bill's success is not just about the numbers. It's about his unique approach to life and business. By prioritizing his own happiness and creating a solid life plan, Bill has found the perfect balance between work and personal life. His expertise in branding and marketing strategies has helped him achieve lasting wealth, freedom, and fulfillment. Now, Bill is ready to share his secrets with fellow entrepreneurs and real estate investors, empowering them to hustle less and profit more. Get ready to be inspired by the incredible journey and wisdom of Bill Faeth.The resources mentioned in this episode are:Visit the Hustle Less, Profit More podcast with Mickey Anderson to listen to more episodes and gain insights on revolutionizing success in business and life.Check out Bill Faeth's 27 businesses and learn more about his experience and expertise in bootstrapping and generating revenue in short-term luxury single-family home rentals.Join the Entrepreneurs Organization (EO) to connect with like-minded individuals and participate in forums and retreats that can help you grow personally and professionally.Consider starting your own Mastermind group, like Bill did, to surround yourself with motivated and successful individuals who can inspire and support you on your entrepreneurial journey.Create a life plan to align your work and personal life goals, defining your retirement, desired work schedule, and other important aspects of your life.Develop a weekly planning routine that ties into your five-year plan and retirement goals, ensuring that you are making progress towards them.Use a planner like Bill's, which includes daily grading of discipline, commitment, goal rating, and productivity, to keep track of your progress and stay accountable.Schedule regular meetings with your spouse or partner to audit your decision-making and execution, discussing everything from family matters to financial goalsThe key moments in this episode are:00:00:00 - Architecting Our Outcome, 00:02:05 - Finding Work-Life Cohesion, 00:05:16 - Setting Goals and Keeping Score, 00:07:23 - The Power of Intentional Planning, 00:09:01 - Open Communication and Feedback, 00:12:33 - The Importance of a Supportive Mentor, 00:13:23 - Teaching Kids Clear Communication, 00:14:30 - The Need to Turn Off Work,00:15:35 - Learning to Turn On and Off Focus, 00:17:33 - All Successful People Start Somewhere, 00:25:08 - Recognizing Opportunities and Being Present 00:26:54 - The Power of Being Present 00:28:57 - The Impact of Being Present at Home 00:31:57 - Architecting Your Future 00:34:39 - Balancing Business and Personal Life 00:37:44 - Creating Experiential Experiences for Employees, 00:38:36 - Standing Out in the Real Estate Space, 00:39:58 - Adapting to a Changing World, 00:43:20 - The Importance of a Seat at the Table, 00:45:14 - The Value of Coaching, 00:49:23 - Unexpected Encounter with Mike Michalowicz at the Wild Horse, 00:50:04 - Unplanned Jam Session with Luke, 00:50:22 - Mike's VIP Session on Mnemonic Memory, 00:51:40 - Building an Inner Circle of Rock Stars, 00:54:22 - Focusing on Your Genius Zone, 01:01:56 - Connecting with Bill Faeth, 01:02:30 - Importance of the Mastermind Group, 01:03:01 - A Passion Beyond Short-Term Rentals, 01:03:33 - Closing Remarks and Gratitude, 01:04:18 - Closing and Call to Action, We have the opportunity to architect our outcome, whether it's financially, scaling the business, or most importantly, choosing who we want to surround ourselves with. - Bill FaethConnect with me here:https://www.youtube.com/@heymickeyanderson/https://www.facebook.com/hustlelessprofitmorehttps://www.hustlelessprofitmore.com/https://www.linkedin.com/in/heymickeyanderson/https://90daycampaigns.com/With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

If you're feeling overwhelmed and frustrated by endless loan applications and rejections, then you are not alone! Many small business owners are tirelessly seeking financial support, only to be met with disappointment and discouragement. Despite your efforts to secure grants, you may find yourself trapped in a cycle of paperwork, waiting, and uncertainty, hindering your business's growth and potential success. But don't lose hope, as there are effective strategies and resources available to increase your chances of obtaining the grants and financial assistance you desperately need.If you're ready, you don't have to get ready. - Danita C. DolemanIn this episode, you will be able to:Discover the lifeline of financial support for your small business through grants - learn how to increase your chances of securing them.Unleash the power of well-organized paperwork and clear plans to unlock the full potential of your grant funds.Master the art of crafting a compelling story, enhancing your grant application success and standing out from the competition.Explore the availability and high demand for grants during the pandemic, uncovering new opportunities for financial assistance.Take a proactive approach to grant application submission, and uncover how Grants for Biz can support your small business on your funding journey.In the vast landscape of entrepreneurship, sometimes the most extraordinary journeys begin with a chance encounter. Danita C. Doleman's story is no exception. What started as a simple pitch to potential clients soon led her down an unexpected path into the world of grants for small businesses. Little did she know, this fortuitous twist would become the driving force behind her passion to help others. But what exactly happened during that fateful encounter? Stay tuned to uncover the remarkable tale of how Danita's journey into grants for small businesses unfolded.My special guest is Danita C. DolemanDanita C. Doleman is a seasoned entrepreneur and grant expert with a passion for helping small businesses thrive. With a background in the nonprofit sector, Danita has a unique perspective on securing grants for for-profit businesses. She is the founder of Grants for Biz, a platform that connects small businesses with grant opportunities tailored to their specific needs. Danita's expertise lies in finding the right grants for businesses and helping them navigate the application process. Her commitment to supporting businesses through financial challenges has earned her the nickname "The Grant Lady" among her clients. Danita's down-to-earth approach and extensive knowledge make her a valuable resource for any business owner seeking financial support.The resources mentioned in this episode are:Visit the Grants for Biz website to create a profile and receive personalized grant notifications via email.Prepare your business for grant applications by ensuring your financial statements are in order and your business license is up to date.Develop a compelling story for your business that highlights your community impact and sets you apart from the competition.Create a detailed plan for how you will use grant funding, including specific equipment or resources you will purchase.Read the fine print of grant agreements and be prepared to report on how the funds were spent, including providing receipts if necessary.Consider the impact your business has on the community and find ways to give back, such as donating to local charities or hosting community events.If you are a small business owner, consider partnering with Grants for Biz to access their database of grant opportunities and receive expert assistance in the application process.The key moments in this episode are:00:00:00 - Preparing for Grant Applications, 00:03:05 - Introduction to Grants for Biz, 00:06:35 - Types of Grants and Eligibility, 00:08:07 - Preparing for Grant Applications, 00:10:33 - How to Use Grant Funding, 00:17:05 - The Benefits of Grants for Small Businesses, 00:18:26 - The Importance of Being Open to Grant Opportunities, 00:21:17 - Grants as a Lifeline During Challenging Times, 00:22:39 - Timelines and Urgency in Grant Applications, 00:24:04 - How Cease Partners and Grants for Biz Can Help, If you're ready, you don't have to get ready. - Danita C. DolemanConnect with me here:https://www.youtube.com/@heymickeyanderson/https://www.facebook.com/hustlelessprofitmorehttps://www.hustlelessprofitmore.com/https://www.linkedin.com/in/heymickeyanderson/https://90daycampaigns.com/With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Are you a small business owner concerned about protecting your assets during a divorce? In this revealing podcast episode, financial planner Richard Archer shares essential tips and strategies to safeguard your business, but what happens when a hidden secret threatens to unravel everything? Tune in to find out how one small business owner faces a shocking revelation that could leave their entire empire in jeopardy.If this happens to you, find somebody to get in your court who's been through this before. Get people on your side, whether it's family, financial planner, attorneys, therapists. This is really complicated, and the more money you have, the more complicated it is. - Richard ArcherIn this episode, you will be able to:Safeguard your hard-earned assets: Learn how to protect your business from potential loss during a divorce.Minimize financial infidelity fallout: Understand the effects of financial infidelity on joint accounts and take steps to protect your financial stability.Boost work productivity: Discover how relationship stress can impact your professional life and learn strategies to maintain productivity during difficult times.Shield your business from divorce: Gain insights into the steps you can take to safeguard your business assets during a divorce, ensuring its continuity and success.Seek professional advice and support: Understand the importance of seeking guidance from experts who can provide valuable legal and financial advice during a divorce and infidelity.Are you a small business owner concerned about protecting your assets during a divorce? In this revealing podcast episode, financial planner Richard Archer shares essential tips and strategies to safeguard your business, but what happens when a hidden secret threatens to unravel everything? Tune in to find out how one small business owner faces a shocking revelation that could leave their entire empire in jeopardy.My special guest is Richard ArcherRichard Archer is a highly experienced financial planner who specializes in assisting small business owners and entrepreneurs in safeguarding their assets during divorce proceedings. With a proven track record in this field, Richard brings a wealth of knowledge and expertise to the table. Having personally navigated through a divorce, he understands the unique challenges and complexities that can arise when personal and financial lives intersect. Richard emphasizes the importance of seeking professional support from financial planners, attorneys, and other experts to ensure the best possible outcome for his clients. With a meticulous and detail-oriented approach, Richard provides practical solutions and advice to protect business assets and minimize potential financial risks. His extensive experience and commitment to client success make him a trusted resource for individuals seeking to protect their business interests during a divorce.The resources mentioned in this episode are:Find a support system: Reach out to family, friends, or professionals like financial planners, therapists, or attorneys who can provide guidance and support during challenging times.Consider joint accounts: If you are in a committed relationship, consider having joint accounts and regularly discussing financial matters together. This can help prevent financial surprises and promote transparency.Protect your business: If you are a business owner, consider getting a prenuptial agreement to safeguard your business assets in case of a divorce or separation.Seek professional help: If you are going through a divorce or separation, consult with an accountant or financial planner to assess your financial situation and protect your financial interests.Prioritize self-care: Take care of your mental and emotional well-being during challenging times. Consider seeking therapy or counselling to help navigate the emotional impact of infidelity on your finances and personal life.Maintain open communication: Keep the lines of communication open with your partner or ex-spouse to discuss financial matters and find mutually agreeable solutions.Focus on work productivity: Recognize that relationship stress can affect your work performance. Make an effort to separate personal issues from your professional life to maintain productivity and avoid negative impacts on your career or business.The key moments in this episode are:00:00:00 - The Impact of Cheating and Financial Infidelity, 00:05:49 - The Importance of Joint Accounts and Regular Financial Meetings, 00:07:49 - The Benefits of Preparing for the Worst, 00:09:32 - Relationship Stress and Work Productivity, 00:11:41 - The Role of a Financial Planner, 00:12:22 - Dividing Assets in Divorce, 00:13:23 - The Role of a Therapist, 00:14:33 - The Pitfalls of Dating Apps and Social Media, 00:15:43 - The Financial Impact of Divorce, 00:16:38 - Seeing Divorce as an Opportunity, 00:23:40 - Financial Infidelity, 00:24:00 - The Cost of Divorce, 00:25:51 - Updating Estate Plans, 00:28:04 - Preparing for Financial Changes, 00:31:19 - Dividing Assets and Planning for the Future, 00:35:30 - Finding a Financial Planner, 00:36:09 - The Benefits of Online Financial Planning, 00:36:54 - LinkedIn and Richard Archer, 00:37:51 - Sharing Knowledge and Preparedness, 00:38:44 - Conclusion and Sponsor, Having joint accounts and sharing all of your financial information together can actually help couples stay married longer. Regular financial meetings, with or without a financial planner, can make all this easier if it does happen. - Richard ArcherConnect with me here:https://www.youtube.com/@heymickeyanderson/https://www.facebook.com/hustlelessprofitmorehttps://www.hustlelessprofitmore.com/https://www.linkedin.com/in/heymickeyanderson/https://90daycampaigns.com/With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Discover the secret to attracting and retaining more customers on your About Page. Hear from expert Sami Bedell-Mulhern as she shares the key elements to optimize your website, build trust, and create a sense of community. But beware, one misstep in your About Page could leave your business struggling to connect with customers.Your About Page is an opportunity to make a personal connection with your audience. Show your personality, share your story, and attract the right customers and clients. - Sami Bedell-MulhernIn this episode, you will be able to:Build trust and credibility online by creating an engaging About Page that showcases your business's story and values.Discover the power of an effective About Page in attracting and retaining customers, and learn how to optimize it for maximum impact.Tailor your About Page to different audiences, engaging them with personalized content that speaks directly to their needs and interests.Showcase your business's social impact and community engagement on your About Page, highlighting your commitment to making a difference.Optimize your About Page to attract and retain younger customers, capturing their attention with a compelling narrative and visually appealing design.If you're feeling frustrated and discouraged because your current efforts to attract and retain customers are falling flat, and your About Page isn't performing, then you are not alone! Perhaps you've spent countless hours crafting a detailed and informative About Page, only to receive minimal engagement from ideal customers. Instead of the desired result, you may find that  customers are clicking away quickly, uninterested in what your business has to offer.My special guest is Sami Bedell-MulhernSami Bedell-Mulhern is our fantastic guest on today's episode of the Hustle Less Profit More Podcast. With a wealth of experience in websites and marketing, Sami has worked with small, medium, and large businesses, both for-profit and nonprofit. Her expertise lies in helping businesses optimize their websites to attract and retain customers. Sami believes that regardless of the type of business you run, your website is a crucial tool for showcasing your brand and building trust with your audience. She emphasizes the importance of aligning your website with your business goals and prioritizing the most relevant information for your target audience. Sami's practical approach to website optimization and her insights into the power of the About Page make her a valuable resource for small business owners and entrepreneurs in the digital age. Stay tuned to learn more from Sami Bedell-Mulhern in this episode of the Hustle Less Profit More Podcast.The resources mentioned in this episode are:Check out the Hustle Less, Profit More podcast with Mickey Anderson.Visit Sami Bedell-Mulhern's website to learn more about websites and marketing.Explore Microsoft Clarity, a free analytics tool for website optimization.Consider investing in a professional website to establish trust with potential customers.Prioritize your business goals when designing your website's homepage.Use tools like heatmaps and user behaviour data to optimize your website's design.Create a compelling About Page that showcases your personality and builds trust with customers.Don't be afraid to show your personality and be a little bit quirky on your website.Use clear and concise language on your website to make it easy for visitors to find the information they need.Make sure your website is mobile-friendly for a seamless user experience.The key moments in this episode are:00:00:00 - Most Common Questions About the Business, 00:01:18 - Importance of Investing in Websites, 00:05:27 - Prioritizing Information on the Website, 00:06:47 - Testing Website Versions, 00:08:41 - The Importance of About Page, 00:12:41 - The Importance of About Pages, 00:13:29 - Taking Baby Steps, 00:15:14 - Attracting the Right People, 00:17:18 - Appealing to Gen Z and Millennials, 00:19:10 - Building Trust and Community, 00:25:55 - Building Trust Through Relevant Content, 00:27:24 - Crafting an Effective About Page, 00:28:40 - Aligning Goals with About Page, 00:29:11 - Language and Messaging on About Page, 00:30:18 - Connecting with the Right Audience,  Your website is your online presence, and if people can't find you there, they'll move on to the next thing. Be visible and capture that ideal audience. - Sami Bedell-MulhernConnect with me here:https://www.youtube.com/@heymickeyanderson/https://www.facebook.com/hustlelessprofitmorehttps://www.hustlelessprofitmore.com/https://www.linkedin.com/in/heymickeyanderson/ https://90daycampaigns.com/ With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Write to Transform: AJ Harper's Guide to Crafting a Must-Read BookDo you want to create a captivating, impactful book that leaves readers hungry for more? Look no further! Join me and my guest AJ Harper as she reveals the keys to crafting a must-read book, ensuring that you achieve the desired outcome of a compelling, resonant story that captivates your audience.Don't be afraid to try things. The difference between a successful artist and someone starting out is that the experienced artist isn't afraid to fail and knows they'll eventually get it right. - AJ HarperIn this episode, you will be able to:Unearth the magic recipe for writing a must-read book.Identify your ideal reader to ensure your work resonates with the right audience.Grasp the importance of writing for your past self to create a heartfelt connection with your readers.Master the art of managing your writing timeline to perfect your book without rushing.Break free from perfectionism and embrace progress in your writing.Step into AJ Harper's extraordinary journey into the world of writing, where fate took her by surprise and led her down a winding path filled with unexpected twists and turns. Brace yourself for a story that will ignite your passion, challenge your assumptions, and leave you yearning for more.My special guest is AJ HarperAre you aspiring to write a book that creates ripples in the literary world? Allow me to introduce you to AJ Harper, a master craftswoman in shaping compelling narratives. AJ has mastered the craft of writing must-read books, a prowess that she polished in collaboration with the author, Mike Michalowicz. As a sidekick to Mike, she has contributed to the creation of ten books, including the forthcoming one, 'All In.' AJ's vision is not confined to just writing; she also nurtures aspiring authors, offering a class each year to share her unique methodology. Armed with the knack to understand and deliver exactly what the reader wants, AJ is truly an inspiration for all dedicated scribes.The resources mentioned in this episode are:Join the Hustle Less, Profit More podcast with Mickey Anderson to uncover the keys to defining and achieving success on your terms.Check out AJ Harper's book, Write a Must Read, to learn how to craft a transformational book and turn your ideas into reality.Consider hiring a ghostwriter, like AJ Harper, to help you write your book and bring your ideas to life.Explore the option of working with a book coach or taking a class to get guidance and support throughout your book-writing journey.Hire an editor to help you refine and polish your manuscript, making it ready for submission or self-publishing.Pre-order Mike Michalowicz's upcoming book, All In, which offers insights on building unstoppable teams.Understand that the most important aspect of writing a book is knowing who your audience is and what they want. Focus on addressing their needs and desires in your writing.Don't get too caught up in creating the perfect book. It's okay to be an earlier version of yourself and offer guidance to others who are on a similar journey.Devote more time to the development phase of your book, including understanding your reader, addressing their questions,The key moments in this episode are:00:00:00 - Introduction, 00:01:09 - Misconceptions about Writing a Book, 00:06:00 - Identifying Your Reader, 00:07:29 - Writing for an Earlier Version of Yourself, 00:10:13 - Balancing Perfectionism and Progress, 00:11:28 - Time Frame for Crafting a Book, 00:14:29 - AJ Harper's Journey to Writing and Teaching, 00:16:18 - Developing a Teaching Process, 00:17:40 - Writing a Book to Share Knowledge, 00:19:28 - Leveraging Ideal Readers for Feedback, 00:21:58 - Handling Feedback and Editorial Notes, 00:28:05 - The Importance of Promises and Delivery, 00:28:28 - Shifting Perspectives on Writing a Book, 00:29:13 - Making the Promise of a Must-Read Book, 00:30:09 - The Reality of Writing a Book, 00:31:22 - Understanding the Editorial Process, 00:34:37 - Identifying Different Publishers,It's not what you're going to write about, it's who you're going to write for. Focus on your reader and what they need, not just the subject matter. - AJ HarperConnect with me here:https://www.facebook.com/hustlelessprofitmorehttps://www.hustlelessprofitmore.com/https://www.youtube.com/@heymickeyanderson/https://www.linkedin.com/in/heymickeyanderson/With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Scaling Your Business: The Role of Strategic Planning in Sustainable Growth - Kerry-Ann PowellHave you heard these myths about business strategy? Myth #1: Strategic planning is only for big corporations with large budgets. Myth #2: Business strategy is a complex and time-consuming process. Myth #3: Implementing a strategic plan guarantees instant success. In this episode, our guest Kerry-Ann Powell will debunk these myths and share the truth about business strategy simplified for small business owners.Your big strategic goal can be the driving force that motivates you and your team. Whether it's becoming a multinational company or serving a niche clientele, having that vision will ignite the fire within you. - Kerry-Ann PowellIn this episode, you will be able to:Gain profound insights into the transformative power of strategic planning for your small business.Impart effective planning tools and strategies that will set you up for success.Shape clear-cut goals and objectives that dovetail with your strategic blueprint.Master the quintessential skill of executing and tracking KPIs for efficient business operation.Address common stumbling blocks in small businesses and channelize chaos into harmony.In a world where strategic planning is often reserved for the big players, one woman defied the norm and found her purpose in helping small business owners unlock their true potential. Little did she know, her journey was about to take an unexpected turn that would leave her questioning everything she thought she knew. Stay tuned to uncover the surprising twist that would forever change the way she approached business strategy.My special guest is Kerry-Ann PowellKerry-Ann Powell is all about driving strategic planning forward. With a varied career path starting as an attorney, working as a lobbyist, and evolving into a highly successful fundraiser, she then moved onto her true calling. Kerry-Ann's passion lies in helping entrepreneurs understand that strategy is not a seven-letter word to fear, rather a tool to wield. Her prowess in aiding small businesses carve out a strategic plan, and subsequently achieve growth, is striking and inspiring for all.The resources mentioned in this episode are:Visit the Hustle Less, Profit More podcast with Mickey Anderson to listen to the full episode on business strategy and scaling.Check out Kerry-Ann Powell's organization, Trafalgar Strategies, for assistance with creating business strategies and scaling your small business.Explore SWOT analysis and pestle analysis tools to help assess where your business is currently and identify potential hindrances or benefits to your growth.Define your big strategic goal, or bhag, that aligns with your vision for your business in the next 10-15 years.Identify your company's values and incorporate them into your strategic plan to guide decision-making and company culture.Craft a pithy purpose statement that reminds you of the core mission of your business.Develop one, two, and three-year goals that build towards your big strategic goal, ensuring alignment and focus.Create four focus areas and objectives (FAOs) that support your one-year goals, such as achieving a million-dollar year, expanding into new markets, sourcing sustainable materials, or starting a charitable foundation.Break down each FAO into specific actions, such as increasing sales or marketing efforts, assessing current vendors, scheduling interviews,The key moments in this episode are:00:00:00 - The Importance of Strategic Planning for Small Business Owners, 00:03:41 - The Consequences of Not Having a Strategic Plan, 00:07:21 - Building a Strategic Plan, 00:11:21 - Focus Areas and Objectives, 00:13:16 - The Importance of Clear Communication, 00:14:49 - Understanding KPIs and Measurements, 00:15:38 - Steps to Expand into Canada, 00:17:06 - Ownership and Accountability in Goal Setting, 00:17:57 - The Importance of Execution in Strategic Planning, 00:24:12 - Overcoming Vision Challenges, 00:28:40 - The Importance of Strategy in Long-Term Business Success, 00:30:17 - Committing to Your Vision, 00:34:15 - Balancing Multiple Business Ideas, 00:35:40 - Understanding the Difference Between Strategy and Tactics, 00:39:58 - Don't Get Married to Tactics, 00:43:35 - The Importance of Execution, 00:49:33 - Fostering Exceptional Execution, 00:52:47 - Using Fear and Leverage for Motivation, 00:55:22 - Recognizing Chaos in Business, 00:57:11 - Fixing the Symptoms of Chaos, 00:58:34 - Finding a Facilitator for Strategic Planning, 00:59:48 - Connecting on a Human Level, 01:00:13 - Passion for Small Business Scaling, 01:00:33 - The Value of Support in Strategic Planning, 01:01:01 - Conclusion and Gratitude,As a small business owner, you not only have the ability, but the responsibility to be strategic and develop a strategic plan. It doesn't matter if you're small, you can make it happen. - Kerry-Ann PowellConnect with me here:https://www.facebook.com/hustlelessprofitmorehttps://www.linkedin.com/in/heymickeyanderson/https://www.youtube.com/@heymickeyanderson/https://www.hustlelessprofitmore.com/Snag Kerry-Ann's Free PDF The 8 True Culprits Causing Chaos in Your Business. The PDF details the 8 important underlying challenges that most SMEs are facing in their businesses and what they need to do to address them.https://www.nobusinesschaos.com/?r_done=1With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Navigating Growth: The Ultimate Guide for Entrepreneurs in Hypergrowth Mode with Etan PolingerDoes this sound familiar? You're in hypergrowth mode, but your team and culture are struggling to keep up. You've been told to sacrifice one for the other, but that just doesn't feel right. You're feeling the pain of not being able to scale your business sustainably while also maintaining a strong team and culture. It's time to break free from ineffective advice and discover a new approach to scaling without sacrifice. This episode will uncover the vital role of processes and systematic approaches in steering your company while also prioritizing your health and wellness and embedding purpose and values in your work life. Join us and build a purpose-driven business without sacrificing what matters most."We don't know everything, but there's people who have done this who can help you." - Etan PolingerIn this episode, you will be able to:Explore fresh angles on the path of entrepreneurship and sustainable business progression.Unveil the transformative power of well-established systems and processes in business.Get acquainted with the art of syncing career aspirations with health and wellness ambitions.Delve deep into the world where fulfilling work comes from aligning with your purpose and values.Learn the golden lessons hidden in the journey of mentors and shared wisdom.Do you want to grow your business without sacrificing your team or culture? Are you struggling to find sustainable scaling processes that align with your purpose-driven vision? Look no further!Our guest, Etan Polinger, has the solution you've been searching for. Discover how to implement strategies that will allow you to scale your business while maintaining your team's passion and culture. Learn how to build a purpose-driven business that aligns with your values and achieves the result you desire - sustainable growth. Join us as we explore the secrets to scaling without sacrifice.My special guest is Etan PolingerEtan Polinger is a man who understands the fast-paced world of startups better than most. He began his journey in sales before exploring the realms of the biohacking industry. His notable background in multiple sectors provided him with a unique perspective on team dynamics and processes involved in rapid business growth. With his hands-on experience in an 8-figure business, he now runs his own successful agency. His approach emphasizes putting the right people in the right positions and fostering a positive culture within the organization. A parent and an entrepreneur, Etan knows how imperative it is to find the elusive balance between work and family life and to prioritize effectively.The resources mentioned in this episode are:Check out Etan Polinger's agency for marketing services and advice.Read the book Who, Not How for a perspective shift on finding the right people to help grow your business.Hire an outside consultant to help navigate team culture changes during rapid growth.Prioritize mapping out a clear strategy and identifying the necessary tools and team members for each stage of growth.Consider the human needs of your loved ones and intentionally structure your day to prioritize quality time with them.Look into Tony Robbins' program on relationships and human needs.Prioritize finding the right people for your agency rather than trying to shape the perfect role to fit the wrong person.Consider partnering with other businesses or entrepreneurs to expand your reach and network.Research and invest in tools and systems to optimize and streamline your business processes.The key moments in this episode are:00:01:17 - Hustling Less and Profiting More,00:03:24 - Growing a Business from Scratch,00:06:05 - Who, Not How,00:08:49 - Finding the Right People,00:12:46 - Structuring Your Day,00:13:59 - Prioritizing Family,00:17:00 - Simple Self-Care,00:19:33 - Consistency Over Complexity,00:24:56 - Struggling with Moral Conflict,00:26:07 - Learning from Mentors,00:29:10 - The Importance of Processes,00:31:27 - Building Towards a Passion,00:33:53 - Overcoming Impossible, "It's not the resources that are scarce, it's the people." - Etan PolingerIf you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review.With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

How to Build a Strong Business Culture and Achieve Growth with Systems by Dawn AbbottIn this episode of the Hustle Less Profit More podcast, entrepreneur Dawn Abbott discusses the importance of building effective systems for business success. From productivity to goal-setting, she shares valuable insights on how to achieve your goals on your own terms. But just when it seems like everything is falling into place, a shocking twist leaves the audience wondering what will happen next.In this episode, you will be able to:Design foolproof methods that guarantee your business's continued success.Realize the importance of defining values and purpose for a strong organization.Execute the EOS Process to enhance your profitability and revenue streams.Develop powerful teams through alignment, assessment, and collaboration.Acknowledge the crucial role of shared values and a focused mission in a thriving business environment.My special guest is Dawn AbbottOffering more than three decades of entrepreneurial experience, Dawn Abbott is a champion of meaningful and effective business systems. She focuses on guiding fellow business owners towards achieving increased efficiency, accountability, and better overall control of their companies. Drawing on her own success stories and experiences, she aims to share how implementing functional systems can revolutionize a company’s profit margin. Author of Your Life Is Not a To-Do List, Dawn incorporates both personal anecdotes and actionable tools to support business owners on their entrepreneurial journey.The key moments in this episode are:00:00:00 - Starting with Values and Purpose, 00:09:54 - Building Teams with Self-Awareness, 00:13:14 - Customize Job Roles, 00:15:16 - Right People, Right Seats, 00:16:36 - Building Strong Organizations, 00:17:19 - Using Systems to Overcome Fear, 00:19:12 - Using Scorecards to Measure Leading Indicators, 00:25:41 - Fixing Broken Scorecards, 00:29:57 - Preventing Fires Before They Start, 00:31:33 - Defining Your Vision, 00:32:46 - Connecting Goals and Visions, 00:35:22 - Purpose and Vision, 00:37:32 - Overcoming Visionary Problems, 00:38:37 - Preorder Dawn's Book,Find Dawn Abbott OnlineBook a call to see how EOS can create clarity and growth for your businesshttps://www.eosworldwide.com/dawn-abbottWebsite: https://abbottcoach.com/LinkedIn: https://www.linkedin.com/in/dawnabbott/Facebook: https://www.facebook.com/AbbottCoachTwitter: https://twitter.com/dawnabbottOrder Dawn's new book – Your Life is Not a To-Do List 📖🔖https://abbottcoach.com/your-life-is-not-a-to-do-list/Kindle/EBook 0.99 Download Sale from 6/29/2023 - 7/1/2023 💸📚Amazon https://www.amazon.com/dp/B0C7CZZJC4Barnes & Noble: https://www.barnesandnoble.com/w/your-life-is-not-a-to-do-list-dawn-abbott/1143615084?ean=9781636801124Kobo: https://www.kobo.com/us/en/ebook/your-life-is-not-a-to-do-list____________________________________________________________________________________With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Content that Keeps on Giving: Evergreen Strategies for Business GrowthBlogging is the foundation of business growth, but are you missing out on its true value? Discover the secrets of evergreen content and how it can transform your website traffic and authority. But what happens when you neglect this essential tool? Find out in the latest episode of the Hustle Less Profit More Podcast."Start long form and then repurpose it into short form whenever possible." - Mickey AndersonIn this episode, you will be able to:Unearth the game-changing advantages of using blogging to propel your business toward exponential growth.Get a grip on the essentials of creating a standout blog that captivates readers and secures their loyalty.Dive into the fascinating realm of evergreen content, where durability and relevance reign supreme.Break down the distinctions between blogging and social media, and learn to leverage them effectively in tandem.Recognize the value of a blog in orchestrating a robust, cohesive marketing campaign that delivers results.The key moments in this episode are:00:00:00 - Introduction, 00:03:00 - Importance of Blogging, 00:05:00 - Blogging for Increased Business Value, 00:06:00 - Crafting a Blog, 00:11:00 - Quantity and Quality of Blogging,The key resources shared in this episode are:Check out Digital Marketer's certification on SEO to improve your blog's search engine rankings. Explore NowRead Mickey Anderson's detailed blog post on SEO basics for more information. Read NowUse Content at Scale's AI Writer to generate high-quality, research-backed blog posts in just five minutes. Check It OutFollow Mickey Anderson on social media for more marketing tips and inspiration. Follow Now!If you've enjoyed more than 2 episodes, please take a moment to leave us a 5-star rating and review.With Content at Scale's world-class SEO AI writer, in just 5 minutes, you can generate high-quality, research-backed 2,500-word articles from your podcast episodes. Check it out now and get 20% more post-credits when you sign up using our link! Click HERE to explore Content at Scale! Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

Mastering Marketing Prioritization with Lindy Nowak Are you tired of pumping out endless content without seeing any real results? Have you been told that simply having a website is enough to attract clients and grow your business, only to find yourself still struggling to make ends meet? It's time to stop chasing quantity and start prioritizing quality. In this episode, we'll show you how emphasizing quality in marketing, developing strong internal processes, offering tailored productized services, and focusing on customer needs during website design can lead to real growth and success for your small business. Don't waste any more time on ineffective actions - listen now to unlock the secrets to effective websites and business expansion. In this episode, you will be able to: Grasp the significance of emphasizing quality over quantity in marketing endeavours. Recognize the benefits of developing robust internal processes and communication systems. Discern the advantages of offering productized services tailored to small businesses. Understand the value of promptness and transparency in client interactions. Learn to concentrate on customer needs during website design and business expansion. My guest is Lindy Nowak Get ready to meet Lindy Nowak, a former creative director with experience spanning 15 years in the high-pressure world of New York's creative industry turned powerhouse entrepreneur. Lindy has lent her talents to big names like L'Oreal and popular magazines like Women's Health. Now, as the founder of her own agency, she combines her expertise in marketing, systems, and design to provide small businesses with effective websites and productized services. Lindy's keen eye for quality and her focus on understanding her client's needs make her the perfect ally for small business owners looking to make their mark online. The key moments in this episode are: 00:00:00 - Who is Your Marketing Aimed at? 00:03:25 - Balancing Quality vs Quantity in Marketing 00:07:00 - Lessons from Working in Magazine Marketing 00:11:57 - Taking a People-First Approach as an Entrepreneur 00:14:35 - The Importance of Communication and Scope of Work 00:15:28 - Creating a stress-free business model00:19:12 - Productizing services 00:22:11 - Niche down 00:25:50 - The birth of upinaday.co00:28:46 - Embracing change00:29:20 - Overcoming Business Challenges 00:34:00 - Website Building Tips 00:35:58 - Prioritizing the Audience on Websites 00:38:37 - Up in a Day 00:40:50 - Referral to Other Professionals Join the conversation: https://www.hustlelessprofitmore.com/ https://www.linkedin.com/in/heymickeyanderson/ https://www.facebook.com/hustlelessprofitmore https://www.youtube.com/@heymickeyanderson/ https://www.instagram.com/hustlelessprofitmore/ ______________________________________________________________________ With Content at Scale, in just 5 minutes, you can generate high-quality, engaging, research-backed 2,500-word-plus articles. Get started using Content at Scale now with Hustle Less Profit More Podcast Listeners-only offer for 20% more post credits for FREE on any plan you purchase – a deal you won’t find outside our special link! >>> https://contentatscale.ai?fpr=heymickey *This post contains affiliate links. If you purchase using our links, we receive a small commission. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧 Contact us

"Irina Poddubnaia's Expert Strategies for Customer Retention If you're feeling frustrated and overwhelmed because your endless email campaigns and pop-ups aren't increasing sales or customer loyalty, then you are not alone! If the customers are constantly buying, you don't have to worry about the next campaign launch or the next product collection that you're going to roll out. In this episode, you will be able to: Raise the bar of e-commerce success by focusing on crucial post-purchase experiences. Collaborate across departments to achieve outstanding customer support outcomes. Exploit touch points effectively to improve sales and customer gratification. Tailor bespoke, targeted messages for strengthening connections with customers and prospects. Utilize automation tools for refining the customer experience and driving up sales numbers. Do you want to increase sales and customer satisfaction for your E-commerce business? Have you heard these myths about leveraging touch points? Myth #1: More touchpoints always lead to more sales. Myth #2: Touchpoints are only important during the purchase process. Myth #3: Touchpoints don't matter as long as the product is good. But don't worry, Irina Poddubnaia is here to share the truth about leveraging touch points for your E-commerce business. Introducing Irina Poddubnaia Introducing Irina Poddubnaia, the entrepreneurial mastermind behind Trackmage.com, a game-changing platform that aids e-commerce businesses in streamlining shipping, tracking, and elevating their customer experience. Irina is dedicated to transforming the way entrepreneurs view success by emphasizing the importance of the post-purchase experience and fostering strong relationships between businesses and their customers. Her expertise in leveraging touchpoints to drive sales and improve customer satisfaction has made her a go-to source for e-commerce business owners Find Irina Online: https://trackmage.com/ https://www.facebook.com/trackmage/ https://www.linkedin.com/company/trackmage/ https://www.instagram.com/trackmage/ https://www.youtube.com/channel/UCxA1xlANK5j0jdQc02a99rg https://twitter.com/TrackMage The resources mentioned in this episode are: Proactively provide tracking information and order status updates to customers. Ask for reviews and feedback after a customer receives their product. Use delays or issues as an opportunity to apologize and show that the brand cares about its customers. Create a branded post-purchase experience by providing additional product recommendations and information. Delegate and automate customer support as much as possible. Use data on shipping delays and other problems to negotiate discounts with carriers and suppliers. The key moments in this episode are: 00:00:00 - Importance of Post Purchase Experience, 00:04:22 - Risks of Not Focusing on Post-Purchase Experience, 00:08:54 - Branded Experience in Transactional Communications, 00:15:05 - Benefits of Knowing About Problems, 00:17:07 - Leveraging Data for Operating Costs, 00:17:44 - Collecting Reviews, 00:21:15 - Increasing Sales Frequency, 00:25:05 - The Founding of Trackmage, 00:30:15 - Eliminating Typos in Emails, 00:34:24 - Mystery Shopping and Avoiding Detection, 00:34:48 - Free Ebook to Increase Sales, 00:35:04 - Gratitude and Farewell, 00:35:13 - Show Notes and Resources, "A lifelong fan can support the business, buy more, tell to their friends." Importance of Post-Purchase Experience The post-purchase experience is a critical aspect of building customer loyalty and driving sales growth for e-commerce businesses. By providing a seamless, personalized experience throughout the entire order cycle, businesses can ensure that customers feel valued and satisfied, which encourages repeat purchases and positive word-of-mouth. Paying close attention to this stage of the customer journey not only improves retention but also paves the way for sustainable growth in the long run. In the podcast, Irina Poddubnaia highlighted the importance of maintaining open, timely communication with customers after they've placed an order. She emphasized that a proactive approach to order updates, shipping notifications, and delivery information can help alleviate customer anxiety and create a positive, branded experience. By adopting such best practices in the post-purchase phase, businesses can position themselves as trustworthy and customer-centric, which ultimately drives higher sales and a loyal customer base. If you ask the customer at the right time, we are very happy to leave a review. Branded Experience in Transactional Communications Businesses can further leverage their transactional communications to create a branded experience and add value to the customer relationship. By infusing marketing content and brand messaging into routine notifications, such as order status updates and shipping confirmations, businesses can reinforce brand identity while also cross-selling and upselling their products and services. Irina Poddubnaia discussed how companies can utilize post-purchase emails to not just communicate essential order information but also showcase additional products that might interest the customer. By providing personalized recommendations and exclusive offers in these communications, businesses can not only create a branded experience but also increase the likelihood of repeat sales and long-term loyalty. "The post-purchase experience is becoming more and more of a pressing need for all businesses." Collecting Reviews Customer reviews play a crucial role in influencing potential purchasers' decisions and building a brand's online reputation. A steady stream of positive reviews can greatly impact a business's search ranking, making it more discoverable to its target audience. Therefore, it is vital for businesses to have a strategic plan for collecting reviews regularly. In the podcast episode, Irina Poddubnaia shared valuable advice on optimizing the customer review collection process. She emphasized the importance of timing review requests to ensure customers receive them after the product has been delivered, maximizing the likelihood of capturing positive feedback. Irina also acknowledged the need to collect reviews promptly, as waiting too long can diminish the chances of a customer leaving a high-quality review. If the customers are constantly buying, you don't have to worry about the next campaign launch or the next product collection that you're going to roll out. Increasing Sales Frequency An essential part of driving growth in e-commerce businesses is finding ways to increase purchase frequency among customers. By leveraging multiple touchpoints, such as tracking pages and personalized recommendations, businesses can encourage repeat purchases and foster long-term customer relationships. During the podcast, Irina Poddubnaia spoke about the importance of personalizing discounts and upsells across various customer touchpoints. By displaying relevant and complementary products on tracking pages, e-commerce companies can inspire additional purchases and boost sales frequency, leading to increased revenue and customer satisfaction. Access The Free ebook "How To Make 5-10% Extra Sales On Autopilot Without Increasing Your Ad Spend Or Hiring More Staff" Here is the brutal truth about e-commerce: Most eCommerce sellers just focus on getting traffic to their stores. Paid ads, affiliate promotions, events, direct outreach, SEO and etc. and etc. The thinking goes like this: traffic -> paying customers and more traffic -> more paying customers. So in fact, all this becomes a race to get as much targeted traffic as possible. While doing that they forget about existing customers!Do you know that it costs you 5 times more to acquire a new customer than it takes to keep an existing one? The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%In this guide, I explain how you can drive back traffic to your store after purchase and make 5-10% extra sales by upselling your existing customers while they are waiting for their orders. This technique doesn't require coding and is easy to apply. Access Now: https://trackmage.com/flywheel-extra-sales/ Join the conversation: https://www.hustlelessprofitmore.com/ https://www.linkedin.com/in/heymickeyanderson/ https://www.facebook.com/hustlelessprofitmore https://www.youtube.com/@heymickeyanderson/ https://www.instagram.com/hustlelessprofitmore/ ____________________________________________________________________________________ With Content at Scale, in just 5 minutes, you can generate high-quality, engaging, research-backed 2,500-word-plus articles. Get started using Content at Scale now with Hustle Less Profit More Podcast Listeners-only offer for 20% more post credits for FREE on any plan you purchase – a deal you won’t find outside our special link! >>> https://contentatscale.ai?fpr=heymickey *This post contains affiliate links. If you purchase using our links, we receive a small commission. Contracts for Entrepreneurs is the new official sponsor for the Hustle Less Profit More Podcast! 📝💼 They offer legal contract templates that effortlessly protect your business, so you can focus on what you do best. From website terms to service agreements and more, you’ll find everything you need to legally protect your business. Use the code HeyMickey10 for an exclusive 10% discount! >>> Visit Contracts For Entrepreneurs Now <<<Disclaimer: By using our affiliate link, you contribute to us receiving a small commission. All proceeds from this partnership are directly invested in supporting this podcast, so we deeply appreciate your support. Please note, this is not legal advice. For professional guidance, we strongly advise consulting with a licensed attorney in your jurisdiction. I am neither a lawyer nor an attorney.Let's Connect!💻 Visit Our Website📹 Watch Us On YouTube🤷‍♀️ Pick Mickey's Brain📧

Unlock AI Content Creation Secrets with Julia McCoy She was once a staunch opponent of AI writing tools, but after discovering the power of Content at Scale, this writer and AI adapter has created a new model that saves writers infinite amounts of time and energy. But as the industry adapts to AI-generated content, what challenges and pitfalls await? Find out in this must-watch interview, where we explore the future of writing and AI. "Eliminate additional courses and tools by following a framework." - Julia McCoy As someone who has been obsessed with finding ways to leverage AI in my operations and marketing, I can't tell you how excited I am about this conversation. In this episode, you will be able to: Discover the potential of AI-driven content creation in propelling business growth. Learn the art of repurposing AI-generated content for maximum exposure and impact. Understand the necessity of investing in a content strategy and website for small business success. Grasp the concept of AI-augmented writing as a means to enhance marketing efficiencies. Develop effective strategies for task delegation, time management, and personal well-being in the modern work environment. If you're feeling frustrated and overwhelmed because, despite using AI for content creation, you're still not seeing the desired increase in content quality and quantity, then you are not alone! My guest is Julia McCoy Julia McCoy is a true innovator in the world of content creation! With her extensive experience as an eight-time author, founder of Content Hacker, and now president of Content at Scale, Julia knows a thing or two about leveraging AI for business growth. She used to be skeptical about AI, but after diving deep into the technology, Julia has become a passionate advocate for its potential in content marketing. With a mission to help small business owners harness the power of AI without losing their authenticity, Julia is the go-to expert for all things AI in content creation. Julia is an 8-time author, the founder of Content Hacker™, and the President of the leading long-form AI content creation tool, Content At Scale. I discovered Julia through a content marketing certification at DigitalMarketer and instantly knew she would find the best long-form AI tool out there–and she did. The resources mentioned in this episode are: Sign up for Content at Scale to streamline your content creation process and save time and money. Use AI as your baseline draft writer and become the optimizer to drive the engine. Use the AIO model to create high-quality content with AI and optimize it with a human touch. Repurpose long-form content by using subheaders as scripts for YouTube videos, audio clips, or TikToks. Subscribe to Content at Scale's Weekly Casual newsletter for expert insights on using AI in a way that grows your business without losing touch with your audience. Follow Julia McCoy for personal experience and advice on using AI in content creation. Stay informed about the latest AI trends and updates to make informed decisions for your business. The key moments in this episode are: 00:00:03 - Overcoming Fear of AI and Unknown,00:01:18 - Transformation from Anti-AI to Pro-AI,00:06:10 - AIO Model for Content Creation,00:10:49 - Repurposing Long-Form Copy,00:14:56 - Weekly Casual Newsletter,00:16:22 - Adding Personal Experience to AI Content,00:18:49 - Frequency and Quality of Emails,00:22:25 - Quantity vs. Quality of Content,00:27:09 - Tips for Small Business Owners Starting Content Marketing,00:30:05 - Importance of Delegation and Time Management,00:31:10 - Finding Balance and Taking on Big Goals,00:32:37 - Tips on Writing Books and Content Creation,00:34:08 - Learning More About Julia and Content at Scale,00:35:05 - Key Takeaways, "Use AI tools to create new content from your own material." - Julia McCoy AIO Model for Content Creation The AIO (AI first, human optimizer) model for content creation is a blend of artificial intelligence and human input to produce engaging and effective content. By using AI-generated drafts as a starting point, businesses can save significant time and resources while still maintaining control over the final product. The human touch in optimization ensures that content aligns with the brand's voice and vision. In the podcast, Julia McCoy discussed her transition from being anti-AI to embracing AI technology in her role as President of Content at Scale. She emphasized how the AIO model has transformed her approach to content development and increased efficiency without compromising quality. McCoy's insights shed light on how the AIO model can help businesses save time and money while still retaining their unique voice. Julia McCoy discussed the benefits of using AI for content creation in the Hustle Less Profit More podcast. She stressed that AI tools provide the baseline draft, and the human's role is vital in ensuring optimal content quality. She advised against relying solely on AI-generated content, emphasizing the importance of the human touch in the editing and optimization process. Her journey from being hesitant about using AI to embracing its potential illustrates how the AIO model can revolutionize the way businesses approach content development, ultimately driving growth. "Use AI tools to create new content from your own material." - Julia McCoy Importance of Delegation and Time Management Delegating tasks is essential for managing workload and maintaining a healthy work-life balance. In the podcast, McCoy highlighted the significance of investing in individuals who can handle tasks more efficiently than the business owner, ultimately enabling the organization to scale and grow faster. She also recommended using time-blocking techniques to prioritize tasks and guard personal time, allowing for optimal productivity and focus on critical activities without feeling overwhelmed. During her conversation with Mickey Anderson, Julia McCoy shared insights on the importance of proper delegation and time management. By investing in individuals who can effectively handle tasks, business owners remove stress and promote the growth of their organizations. She emphasized that proper time management, including time-blocking and prioritizing tasks, can help business owners maintain a healthy work-life balance while still driving their organizations' growth and success. "AI will change the game, it's just a matter of time." - Julia McCoy Repurposing Long-Form Copy Long-form content is known to drive high-quality leads by providing a comprehensive take on a specific topic. Businesses can gain maximum impact by repurposing long-form content for various formats, such as videos, podcasts, or social media posts. This not only increases the content's reach but also allows the business to cater to different audience preferences. During the podcast, McCoy shared her perspective on using AI-generated content as the foundation for repurposing, suggesting that entrepreneurs carefully examine the subheaders provided by the AI tool to identify main points and adapt them into fresh content across multiple channels. This strategy can help businesses harness AI technology and amplify their reach. In her conversation with Mickey Anderson, Julia McCoy touched upon how AI-generated content can be repurposed effectively. She recommended using the main points from subheaders provided by the AI tool to inspire new formats and channels. By embracing her advice and repurposing content created by AI, businesses save resources while expanding their audience, contributing to overall business growth. "Accelerate yourself and your ideas in a way that makes your business profitable, but you don't lose a sense of who you are." - Julia McCoy Quantity versus Quality of Content Striking a balance between quantity and quality is key to a successful content marketing strategy. McCoy cited a study that found businesses posting at least 12 blogs per month experienced a tremendous increase in leads. In the podcast, she shared her approach to balancing quality and quantity by using AI-generated content as a starting point and incorporating human optimization to maintain a consistent brand voice. This approach enables businesses to produce regular, high-quality content that caters to audience preferences, ultimately driving growth and increasing search engine visibility. In her interview with Mickey Anderson, Julia McCoy addressed the challenge of balancing content quantity and quality. By leveraging AI tools to create a baseline draft, businesses can generate the necessary volume of content without sacrificing quality. McCoy underscored the importance of maintaining a unique and authentic voice throughout the content, ensuring that it effectively resonates with the target audience and contributes to the overall success of the business. Tips for Small Business Owners Starting Content Marketing Engaging in content marketing may be overwhelming for small business owners, but it plays a crucial role in driving growth. McCoy's advice for these entrepreneurs includes prioritizing website content development and seeking guidance from an experienced mentor or consultant to develop a profitable content strategy. By focusing on quality website content, businesses can build valuable assets that generate leads and income in the long run. Combining personal experiences and perspectives with AI-generated content helps maintain authenticity and fosters a strong connection with the target audience. During her discussion with Mickey Anderson, Julia McCoy emphasized the importance of authenticity and personal touch in content marketing. She advised small business owners to commit time, effort, and resources to website content development, stating that it generates valuable leads and income. By implementing a tailored content strategy involving AI technology and maintaining transparency about personal experiences, small businesses can succe