Claim OwnershipMarketing Mistakes (And How To Avoid Them)
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© Hollywood Branded
Description
Join Stacy Jones, the CEO and founder of Hollywood Branded, a Los Angeles branded pop culture partnerships agency specializing in product placement, celebrities and influencer marketing. Learn from her 25 years of experience as she shares advice and insights, and interviews experts on a wide range of how-to-do business and marketing topics.
With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
With over 250 episodes recorded since 2017, the podcast series is positioned for entrepreneurs, brand marketers and agencies to learn best practices from, and better ways to run their companies. Learn both the ‘magic sauce’ to finding success, and the mistakes that should be avoided along the way.
400 Episodes
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In this episode, Stacy shares three reasons why nano and micro influencers create more affordable influencer marketing that gets engagement - and shares what brands need to know in how to better leverage this incredible marketing opportunity.
Check out some of the past episodes we’ve covered on this topic:
Ep 26: The Risks And Costs Of Social Influencer MarketingEP 20: Cracking 15 Steps For Celebrity Influencer Buy In
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
Influencer Marketing Case Study: Hotel Resort
PartnershipWhy Brands Can Benefit From Micro
Influencer PartnershipsInfluencer Marketing School:
Become A Certified Influencer Marketer
Why Influencers Are Leaving Snapchat for Instagram
In this episode, Stacy sits down with Mari-Liis Vaher, who is the CEO of Powerful Marketers, where she helps businesses, around the world, strengthen their teams and relationships. The two discuss Mari-Liis' holistic approach to marketing, as well as the tools she uses to help her clients find success. Mari-Liis reminds marketers that creating a balance between your personal life and your professional life helps you do more, perform better, and become a stronger asset to your team. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
EP 247: Obtaining Corporate Credit to Grow Your Business with Andrew Rey | Flow Business Funding
EP 222: How Marketers Can Use Software Automation with Will Christensen | DataAutomation
EP 219: How Your Mindset Drives Success with Kim Ades | Frame of Mind Coaching
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
The Multi-Tasking Media Consuming Millennial
Millennials Are Multi-tasking And Constantly Consuming Media
The Multifaceted Branding Power of the Music Industry
In this episode, Stacy discusses the importance of a Public Relations plan for your brand. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on this topic:
Ep 43: 7 Steps To Create A Product Placement Program
Ep 38: 10 Reasons For Product Placement
Ep 35: Why Product Placement Provides An Advertising Solution To TV Clutter
Ep 33: History Of Product Placement And How Productions Can Become Better Brand Partners
Ep 31: Using Product Placement In Content For Baby Boomers
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
Secrets to Product Placement in Bollywood Movies
Cannabis and Product Placement Content Partnerships
How To #29: How Much Does Product Placement Cost
In this episode, Stacy sits down with Mickie Kennedy, who is the President of eReleases, a traditional press release distribution company that helps small businesses, authors, and startups increase their visibility and credibility. The two discuss what tips and tricks you should use to create an eye-catching press release that will help move the needle for your brand. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past episodes we’ve covered on our Marketing Mistakes podcast
EP 91: PR For Medical Practices - Part 3
EP 239: How to Prevent Tax Fraud and Financial Scams with Brian Watson | Special Agent IRS
EP 237: All Things E-Commerce and Digital Marketing with Mike Mayer | Main Event Digital
You can check out our playlist here
Hollywood Branded Content Marketing Case Studies
The following content marketing case studies below provide even more insights.
Why Global Movie Release Dates Matter To Brands
Studio Films Released In Theaters & Home At Same Time Mean More Eyeballs On Your Product Placement
Agency Interview - Los Angeles Business Journal - Celebrity Swag Bags
In this episode, Stacy Jones shares 7 insights brand marketers should understand in order to better leverage product placement as a marketing practice. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP170: Understanding The Intricacies Of Product Placement with Dominic Artzrouni | Concave Brand Tracking
EPS157 How Brands Use Retro Product Placement To Gain Authentic Connection
EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
Recent Product Placement Changes And Growth
How To #27: 10 Surprising Reasons Why Brands Do Product Placement
Product Placement Is The "New" Commercial
In this episode, Stacy sits down with John Vuong, who is a seasoned sales professional and Internet marketer, as well as the founder of Local SEO Search. The two discuss John’s experience in SEO and digital marketing, and offer listeners some tips and tricks. Check here for some notes
Hollywood Branded Refresher Episodes`
Check out some of the past interviews below:
EP134: Redefining SEO With Jason Berkowitz | Break The Web
EP225: Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com
EP221: How Marketers Can Use Software Automation with Will Christensen | DataAutomation
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
Is Controversy On TV A Secret Marketing Tool?
Best Practices For Using SEO To Its Fullest Potential
4 Social Media Platforms You Should Use - That Your Brand Probably Isn't
In this episode, Stacy sits down with Dr. Kimberly Hambrick, who owns Kimberly Hambrick Consulting, and is an Executive Director with the John Maxwell Team and serves on the President’s Advisory Committee. The two discuss how to create a growth plan and bust through your beliefs that are holding you back. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP225: Developing Brand Positioning and Personal Branding with Lysa Miller | Ladybugz.com
EP221: How Marketers Can Use Software Automation with Will Christensen | DataAutomation
EP219: How to Market in the Hemp and Cannabis Industry with Mike Pachan | Mountain Made
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
Choosing Which Influencers To Use For A B2B Influencer Campaign
Becoming a Category King
Brand Differentiation, Inbound Marketing And Mistakes To Avoid
In this episode, Stacy sits down with Lysa Miller, the CEO and founder of Ladybugz.com and the UnagencyOnline, which is an agency that helps B2C companies focus on eCommerce to generate revenue and growth. The two discuss how developing Brand Positioning and Personal Branding can impact your sales and consumer trust. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP224: Measuring and Valuing Product Placement with Dominic Artzrouni | Concave Brand Tracking
Ep 68: Branding At The Oscars - Walmart short form branded content
EP 15: How Brands Use Retro Product Placement For Branding
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
The Increasing Trend Of Political Branding
Cannabis-Friendly Branding in Stoner Shows
Blockchain's Impact On Branding And How To Leverage With Influencers
In this episode, Stacy sits down with Dominic Artzrouni, the founder and director of Concave Brand Tracking, a company that tracks a brand’s exposure and impact from product placement in television and film. The two discuss measuring and valuing product placement as well as why it is important for brands to be placed in the right context. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
EP 109: How Much Does Product Placement Cost
EP 102: Product Placement With Gary Moore Of Dell
You can check out our playlist here
Hollywood Branded Content Marketing Blog
The following content marketing blog below provide even more insights.
Product Placement Versus Brand Integration Explained
James Bond Product Placement: The Definitive Timeline Of Brands In Bond
How British Product Placement Law Is Different
In this episode, Stacy sits down with Yann Barbarroux, who is the CEO as well as Co-Founder & Head of Analytics of Flyion, a service designed to help travelers get compensated in case of flight delays and cancellations. The two discuss how to market a new travel business, and they dive into the details about bitcoin. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP208: How to Erase Self-Limiting Beliefs with Tanya Romanuk | Your Best Self Career & Life Purpose Coaching
EP207: Sharing Your Brand Story with Jude Charles | JudeCharles.co
EP199: Automate and Innovate Your Online Advertisements with Orlando Rios | DropKick Ads
The following content marketing blog below provide even more insights.
Brand Partnership with Travel Influencers
How Travel Influencers Can Continue Working Without Facing Backlash
The Most Effective Celebrity Endorsements For Super Bowl 2020
In this episode, Stacy sits down with Kristin Bryan, who is the co-founder of The Chef Sisters, a media company focused on creating content for and marketing food and beverage brands, as well as restaurants. The two both the importance of creating a content strategy for your brand, as well as the pros and cons of massively changing career paths. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP 110: Branded Content And Product Placement Strategy With Vatche Arabian | FLIR Systems
EP198: How To Generate Content During COVID-19 with Harry Lowell | NiteLite Pictures
EP191: Creating Audience Rapport in Content Marketing with Don Simkovich | So Cal Content Marketing & Media
The following content marketing blog below provide even more insights.
Creating Audience Rapport in Content Marketing
Learning From The NBA's Marketing Strategy In China
Integrating Strategy And Tactical Plans
In this episode, Stacy sits down with Will Christensen, who is the co-founder of DataAutomation, a company specializing in software automation and integration processes for e-commerce sellers. The two discuss what ways companies can use automation as a way to provide innovate solutions to problems in business and marketing. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP120: How To Automate Your Sales And Business Operations With Mangus Unemyr | Marketing Automation And AI Consultant
EP210: Using LinkedIn to Generate Better Leads with Anthony Blatner | Modern Media
EP204: Ditch the Sales Pitch with Allan Langer | The 7 Secrets Center for Sales and Marketing Excellence
The following content marketing blog below provide even more insights.
Using Artificial Intelligence For Product Placement
Automated Marketing Strategies With Magnus Unemyr
Effective And Tailored Email Marketing Strategies
In this episode, Stacy sits down with J Scott Christianson, who is an assistant teaching professor of management at University of Missouri’s Trulaske College of Business, where his interests are focused on the impact of technology on society and well-being. The two discuss Scott’s experience as a professor and a business owner, and they dive into just how businesses can use Artificial Intelligence in their marketing practices. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP146: Email Marketing Is (Not) Dead With Lakisha Sarbah | Saavy Simple Marketing
EP169: Discovering The Importance Of The Voice with Arthur Joseph | Vocal Awareness
EP200: Support the Well-Being of Your Team with Michelle Dickinson | Trifecta Mental Health
The following content marketing blog below provide even more insights.
Using Artificial Intelligence For Product Placement
Automated Marketing Strategies With Magnus Unemyr
The Most Effective Celebrity Endorsements For Super Bowl 2019
In this episode, Stacy sits down with Mike Pachan, who is the CEO of Mountain Made, a CBD and lifestyle brand in Colorado, as well as the founder of M Pachan Ltd. The two discuss how the hemp and cannabis industry can market themselves within the limited legal options available that are caused by regulations.
In this episode, Stacy sits down with Kim Ades, who is the President and founder of Frame of Mind Coaching. The two discuss Kim’s unique philosophy on thought mastery, and how she uses this to coach her clients and help them shift their thinking to yield successful results. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP211: Creating Partnerships for Massive Success On Screen with David Norton | Ladder Up
EP186: Facing Failure and Finding Success with Miha Matlievski | Fail Coach LLC
EP174: Becoming An Effective Leader Of A Successful Business with Jen McFarland | Women Conquer Business
The following content marketing blog below provide even more insights.
How To #15: 9 Steps To Successfully Plan A Talk Show Integration
Creating Partnerships for Massive Success On Screen with David Norton
Optimize Your Website For Success
In this episode, Stacy sits down with Matthew Ferry, who is the founder of Matthew Ferry International, as well as an executive life coach, spiritual teacher, and best-selling author. The two discuss why it is important to learn how to quiet your mind in order to maximize your creativity, productivity and success. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP209: The Importance of Developing A Systemized Process with Alison Vidotto | Push! Business Training and Mentoring Group
EP175: Understanding Privacy Laws with Jodi Daniels | Red Clover Advisors
EP168: Creating PR Opportunities For Your Business with Zack Jenkins | Critical Mention
The following content marketing blog below provide even more insights.
Increase Sales & Brand Recognition With Podcast Advertising
Entertainment Marketing Agencies Form International Alliance
Build Your Business By Building Your Values
In this episode, Stacy sits down with Lynne Goldoner, the founder and Chief Creative Officer of Your People, a marketing and public relations company that uses strategic storytelling to help companies and organizations grow. The two discuss how important it is for a company to find its story and purpose in order to help build their brand awareness and grow their bottom line. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EPS156 Talking Talk Show Integrations With Courtney Jackson | Steve Harvey Talk Show
EP213: Bare Essentials to Building a Better Brand with Gary J Nix | BRANDarchist
EP212: Making Graphic Design More Accessible and Affordable with Jonathan Grzybowski | Penji
The following content marketing blog below provide even more insights.
Leveraging Brands As A Plot Storyline In TV
Sharing Your Brand Story with Jude Charles
6 Brand Partnerships Going Solo For New Star Wars Story
In this episode, Stacy sits down with Maria Ngo and Ray DuGray, who are the hosts and executive producers of the Las Vegas celebrity talk series, THE STRIP LIVE, as well as the founders of VegasNET Media and VipNETmedia.com, where they feature on-camera interviews with influential people from around the world. Together they discuss how you can improve your on-camera presence in order to look and sound like a professional host. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP207: Sharing Your Brand Story with Jude Charles | JudeCharles.co
EP199: Automate and Innovate Your Online Advertisements with Orlando Rios | DropKick Ads
EP183: Building a Business Dream Team with Clay Clark | Thrive15
The following content marketing blog below provide even more insights.
Behind The Sign: How Hollywood Branded Got FLIR In Sicario [Case Study]
How To #15: 9 Steps To Successfully Plan A Talk Show Integration
Case Study: Award Winning Product Placement
In this episode, Stacy sits down with Lindsay Pinchuk, who is the founder of Bump Club and Beyond, a digital platform that creates a community for parents, and connects them to the best products, resources, and information for their families. The two discuss their experience in social media marketing, and Lindsay provides listeners with some helpful tips on how to best market their brands or businesses to parents. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP204: Ditch the Sales Pitch with Allan Langer | The 7 Secrets Center for Sales and Marketing Excellence
EP171: Bringing Your Business To The Next Level with Drew McLellan | McLellan Marketing Group
EP151: Effectively Promote Your Brand With Trust With Alex Lyman
The following content marketing blog below provide even more insights.
College Greek Life In Social Influencer Marketing
Developing Marketing Personas And Mistakes To Avoid
Product Placement Versus Brand Integration Explained
In this episode, Stacy sits down with Gary J Nix, who is brand-forward strategist and the founder of BRANDarchist. The two discuss their experiences, as well as what the essential frameworks are for businesses to build a better brand. Check here for some notes
Hollywood Branded Refresher Episodes
Check out some of the past interviews below:
EP207: Sharing Your Brand Story with Jude Charles | JudeCharles.co
EP181: 9 Steps To Get Your Brand On A Talk Show – #1 Most Popular Podcast
EP158 Use Influencers To Make Brand Integrations With Justin Purser | Olio Creative
The following content marketing blog below provide even more insights.
Political Strategy In Brand Marketing
14 Reasons Why Productions Need To Hire Brand Marketing Strategists
Top Brand Partnerships With Ralph Breaks The Internet
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